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Battle of the Sexes: Why Male Entrepreneurs Continue to Earn More in Funding

by Laura McLeod

If two people started the same type of business in similar ways, yet only one of those founders received $100,000 in funding, would that be fair? What if the only difference between those two entrepreneurs was gender?

Unfortunately, that hypothetical question is reality, according to 99designs' recent Women in Business 2018 study. Based on answers from over 3,000 entrepreneurs, 99designs found that despite being equal in passion, drive, and work ethic, women were nearly half as likely to raise $100,000 in funding than their male counterparts.

Let's take a look at some of the core findings from the study, and what they might mean for entrepreneurship in 2018 and beyond.

The passion

Perhaps most confusing is that female entrepreneurs reported a work ethic that seemed to surpass their male counterparts. Women were more likely to report putting in a second shift after hours (67% of women vs 61% of men) and running their businesses from home (68% of women vs 48% of men). Women were also more likely to have started a business after the age of 35.

When asked why they started a business, the women 99designs surveyed were more likely to list reasons more closely related to passion for their work, including, "I have an expertise in the area." Men, on the other hand, were more likely to state that they started a business because they "always wanted to be an entrepreneur."

The cost

Unfortunately, this lack of access to funding could have a direct impact on many women-run businesses and their ability to move beyond the startup phase. Not only do more women work from home, but they're also less likely to hire additional employees early on. In fact, men are twice as likely to have two or more employees working for their startup than women (53% of men vs 32% of women).

If women  lack the funding  necessary to rent office space, hire new employees, or invest in marketing to reach new clients, they could find growth of their businesses stagnate.

The commonalities

In all other areas, though, 99designs' data shows male- and female-led businesses operate similarly. With the rare exception, both genders are likely to start businesses in the same industries, although women are more likely to choose healthcare or design, while men more often opt for tech-oriented enterprises. Both men and women also seem to approach fundraising in similar manners, listing challenges like "inexperience" and motivations like "retaining independence." Both genders also listed friends and family as their top funding source.

The reasoning

So why the disparity in funding? There could be many reasons. One possible reason lies in the wording used to describe male vs. female entrepreneurs by venture capitalists in the boardroom and behind closed doors. Female entrepreneurs have been found to be referred to by VCs as weak, worried, or too cautious, while men are described as arrogant, aggressive, or very driven. Investors also tend to bias the questions asked when interviewing male entrepreneurs vs. their female counterparts. Men are often asked questions that are promotion-oriented (hopes and ideals), while women are asked prevention-oriented (safety and security) questions.

The good news

Perhaps the best news coming out of the study comes from comparing this year's results to last year's. Last year, 99designs found that 12 percent of men surveyed had raised more than $100,000 in funding, compared to only 5 percent of women surveyed. This year, 28 percent of men report raising $100,000 or more, and 15 percent of women had achieved that goal. Unfortunately, though, the same gap hasn't narrowed by much, with men still nearly two times more likely to raise six-figure funding than women.

The impact

When women are denied the funding they need, it actually affects the economy as a whole. One UK-based study found that by boosting female entrepreneurship, the UK economy would see an increase of as much as £180 billion ($250 million in US dollars). American studies have found that women-led companies perform far better than those headed up by men and they also bring 60 percent more value to the investors who believe in them. There also continues to be a pay gap between men and women, and providing equal funding could be a great way to start to change those numbers.

The first step toward remedying the gender funding disparity is to be aware that it's taking place. The realities of investing in female-led ventures seem to vary dramatically from what investors seem to believe. As investors prepare for another decade of investing, it's important to continue to watch these numbers and make a concerted effort toward offering equal funding for equal businesses.

Author bio: Laura heads up the European Marketing team for 99designs in Berlin. Having studied History of Art in the UK's capital city, she is passionate about the visual arts, design and aesthetics, and has over a decade of digital marketing experience behind her. When she's not championing the 99designs brand you'll likely find her hanging out with friends, family or co-workers across continents, practicing yoga or soaking up her favourite music around the city of Berlin.

How To Help Youth Unemployment Through Entrepreneurship

young woman
by Yazi

It has been noted that the number of jobs available in the market are becoming scarce. Additionally, with the advancement in technology, there is a limitation in job opportunities.

People moving to urban centres have brought about congestion and therefore limiting the opportunities available.

Furthermore, the skill set matches are also becoming tougher as years go by. What would have been deemed as perfect for a certain position ten years ago, can now be deemed redundant.

The rate of unemployment among the youth is a worldwide issue. It is becoming very rampant over time. The good thing, however, is that there is an available solution to this issue. Entrepreneurship is the most recommended option for anyone who does not want to fall into the bucket of the unemployed. How can entrepreneurship solve unemployment in youth? Some of the factors of entrepreneurship have been discussed below.

1. Help them think outside of the box

Mentorship should begin at a young age. Before the young adults start attending college, they should be provided with forums where there is a major need in the country. This assists in matching the available jobs with the required skills. This means that more people will not choose the ordinary courses and become stuck looking for jobs. 

Instead, they are likely to try and fill in the existing gaps in the market with innovative ideas in their own businesses. This will lead to gaps been filled while the rate of unemployment is reduced.
Entrepreneurship requires out-of-the-box thinking. This means that for you to be able to start your own business, a lot has to come into place. This includes funding. The youth are encouraged to enter into competitions to showcase their ideas and get funding. They can also do their research and approach companies that support start-ups. 

Whichever the method used, the important point is to start creating relationships that are meaningful to make businesses a success.

2. Sponsor non-profit organisations in the community

A country with more entrepreneurs being supportive of youth and local community encourages not only growth, but also productive behaviour. This also lessens an issue like unemployment in younger generations.

Many wonder how to help youth unemployment in their areas. The major advice that can be given to entrepreneurs who want to help this issue is that they can create opportunities for young people to engage in training, volunteering or other productive activities.

For instance, in Australia, yourtown, for 56 years, they run a range of projects to help young people develop strategies and skills. They tackle issues like youth unemployment and mental health in youth. Through training and a range of activities, youngsters can acquire some skills and experience they need to become a productive worker in the workforce.

Entrepreneurs can help by sponsoring non-profit organisations in their communities, organising volunteer sessions with the team members or investing in business models that give back.

3. Create funding schemes that are conditional on financial education

Governments' and private institutions have acknowledged that the rate of unemployed youth is worrying and they have come up with various ways of promoting entrepreneurs among the youth. 

They have provided sources of income and even provided mentorship opportunities to the aspiring entrepreneurs. They have made sure that as much as resources exist to fund entrepreneurship opportunities, the youth are also given mentorship on how they will manage these resources well to create their businesses.

Some of the ways entrepreneurship can help combat unemployment in youth is creating job opportunities for others. When people start their own businesses and are well mentored, the business is likely to prosper. If the business prospers, there is room and available resources to open up new job positions. 

This means that people who are unemployed will end up been employed to assist the business towards greater heights. The more entrepreneurs become successful, the more people can be hired and the lesser the unemployed in the society.

Moreover, a business means income. Income means taxes. The more the rate of entrepreneurs, the more the economy of the country is likely to grow due to the increased revenue and money exchange. 

4. Work with influencers to spread inspiring stories

Entrepreneurs should encourage others to develop success from failures and empower them through their own stories. 

Entrepreneurship has been encouraged globally even by people such as Oprah Winfrey.

Their success and stories have had their share of the pie in reducing unemployment as more entrepreneurs look up to them. 

Incubators, forums, and networking opportunities have also come up over the years to encourage entrepreneurs and upcoming entrepreneurs on their journey in business.

5. Inject a local culture of entrepreneurship

In learning institutions, teachers should instill entrepreneurship skills in students to avoid the students from getting frustrated when job opportunities do not arise soon after they finish studying. 

If entrepreneurship is well taught in schools, the rate of unemployment can go down significantly since more youth will be willing to kick-start their own businesses soon after they finish school. This will reduce the dependence for searching for white collar jobs as well as providing opportunities for others who might be looking for jobs.

Entrepreneurship not only curbs unemployment but also widens the scopes of relationships. People wonder why business owners know more people than people who are hired. This is because entrepreneurs network a lot as a form of learning, marketing, and growth. They have some sort of communal relationship that keeps them going. 

The fact that the entrepreneurs have different stories of how they started and where they are, there is a lot to learn as an entrepreneur. Maybe the first business you start will not be a success but you the youth are encouraged to learn from these mistakes and keep going.

About the Author: Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women's lifestyle.

Picture credit:

unsplash-logoJonas Svidras

"Three Tips to Ditch Your Corporate Day Job & Embrace Who You Are" with Best-Selling Author Naomi Sodomin on Women Entrepreneur Radio™

Show #456

Topic: "Three Tips to Ditch Your Corporate Day Job & Embrace Who You Are"

Naomi Sodomin, International Best-Selling Author of, EMBRACE THE MIRROR: Vision of Abundance and a Stronger You

Naomi Sodomin is a passionate messenger, an advocate for women trapped in Corporate America and desperate to escape; her days (and often her nights) are devoted to helping them create a life filled with freedom, joy, and abundance. "It's my mission," she states, offering her signature bright smile.

Ms. Sodomin is an international best-selling author, speaker, and life-transformation coach. Her book, Embrace the Mirror: Vision of Abundance and a Stronger You launched in December 2017 to rave reviews and top-tier sales. She is fast becoming one of the most in-demand and prominent speakers and coaches on the scene today.

A Registered Nurse and valued member of the medical community, Naomi has extensive experience in transitioning and mentoring. She's the founder and President of Embrace The Mirror, a company established to provide mentoring and coaching for women feeling trapped in Corporate America who are ready to quit their day job. She teaches them how to start their own unique business; one that allows them to work for themselves and manifest their dreams. She helps them strategize and put a solid plan in place while they exit.

Clients find Naomi a caring, dynamic teacher and coach. She is passionate and committed to being instrumental in transforming the lives of her clients, and has successfully helped hundreds of women leverage their time and create another income stream. When not working directly with her company, Naomi can be found on stage in various venues delivering her message of self-love, freedom, joy, and abundance.

More about Naomi Sodomin…
Naomi is a native of Haiti, a tiny Caribbean nation with a ragged history of poverty, strange Voo Doo practices, hurricane devastation, and corrupt politics. She was fortunate enough to emigrate to the United States at the tender age of nine, with her family and three siblings; a quest for a better life drove them from their seaside village to seek more opportunity and freedom. Despite the early days of financial struggle and the challenges of inner city life, Naomi was the first in her family to graduate college and become a Registered Nurse. Her passion for freedom, joy, and abundance opened the door for a career opportunity as an in-demand Travel Nurse, thereby doubling her income and enabling her to work throughout the country.

Over the course of her nursing career, Naomi developed a love for mentoring the new nurses, and was quickly recognized for her coaching abilities and her inspirational approach to teaching. As a Certified Preceptor in the Critical Care set-ting, Naomi mentored hundreds of newly-pinned and student nurses. She helped them build their confidence, and develop the skills necessary to succeed in the demanding and stressful nursing profession, where life and death hang on every decision.

Naomi has transferred her love for mentoring and coaching, and created a vibrant and thriving business that now gives her the flexibility to do the work she loves, travel the world, and spend precious time with her husband and young son. She is available by appointment.

Social Media profile:
Facebook: https://www.facebook.com/Naomi-Sodomin-223267201479039/
Facebook: https://www.facebook.com/people/Naomi-Sodomin/100009198794593
Twitter: https://twitter.com/tokeo1
YouTube: https://www.youtube.com/channel/UCVPUfXEjpQE0B-cUhSZ0k0g
LinkedIn: https://www.linkedin.com/in/naomi-sodomin-95021513b/
Website: http://embracethemirror.com

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Do's & Don'ts of Giving & Receiving Constructive Criticism

Although managers and leaders of companies spanning every size need to understand the importance of giving and receiving feedback, the ability to give and receive constructive criticism is even more important in entrepreneurship. In the early stages of a company, there is little room for error and the dynamics of a team must be structured accordingly.

Building a new company offers the unique opportunity to influence the values that will be implanted in the minds of all new hires. It’s important to discuss the importance of a feedback loop with your team because otherwise, they might think your criticism is abrasive. It is also important to be open-minded and actually seek criticism from your team and even troubleshoot solutions.

In this visual from GetVoIP, you will learn how to give and receive criticism that is actually constructive. It may be difficult to scrutinize your team at first, but if you offer feedback that your team can internalize and put into action you will become a more effective leader.  

Originally posted on Getvoip.com

Apply for the Hispanic Alliance for Career Enhancement’s 10th Annual Women’s Leadership Program

The Hispanic Alliance for Career Enhancement (HACE) is a national nonprofit dedicated to the employment, development and advancement of current and aspiring Latino professionals.

They're now accepting applications for the 10th Annual Women’s Leadership Program.

Mujeres de HACE is a 14-week training on the crucial skills needed for professional growth. Participants will receive individualized content that will fuel professional development and support them as they build relationships with peers and mentors.

Sessions will be held across the country in Chicago, New York City, San Francisco, Atlanta, Minneapolis, Houston, Dallas, Miami and the Washington D.C. metro area.

The Mujeres de HACE program costs $2,500 and accepts tuition assistance. The fee covers training sessions, coaching and materials.

To apply for the program

To learn more about Mujeres de HACE and to apply for the program, visit HACEonline.org/mujeres-de-hace. The deadline for the spring cohort application is March 30, 2018. The fall cohort application deadline is Aug. 5, 2018.

About the program

Over the past 10 years, Mujeres de HACE has led more than 800 women to grow professionally and break down barriers. Program graduates have gone on to achieve leadership positions across top companies, including NASA, Toyota and LinkedIn. In fact:

  • Two in five program participants report a promotion within six months of completing the program;
  • Two in five report a salary increase within six months of completing program; and
  • Four in five report serving on a non-profit board or volunteering after the program.

“Mujeres de HACE is a women’s leadership program aimed at empowering high-potential Latina professionals at the manager level or above to succeed professionally and thrive personally,” said Patricia Mota, HACE president and CEO. “For HACE members, achieving an entry-level position is the starting point, not the goal.”

This year, Mujeres de HACE is visiting San Francisco for the first time to address the lack of Latina leadership in technology. According to the 2016 U.S. Census Bureau’s American Community Survey, Silicon Valley’s tech workforce is a mere 4.7 percent Hispanic.

For this initiative, HACE will be partnering with Groupon who will host the program’s San Francisco cohort and sponsor the graduation ceremony.

In addition to a comprehensive training curriculum covering everything from leadership style to developing a personal brand, Mujeres de HACE will feature executive leaders from renowned companies. These speakers will share their keys to career progression and discuss the challenges Latinas face in the current political climate.

Joining Groupon as 2018 corporate sponsors are NBC Universal, Northern Trust, Marathon Oil and AT&T. AT&T will be hosting Mujeres de HACE’s first-ever program in Atlanta.

About HACE

The Hispanic Alliance for Career Enhancement is a national nonprofit dedicated to the employment, development and advancement of current and aspiring Latino professionals. Since 1982, HACE has served as a resource for Latinos in the workplace and a source of expertise and insight for corporations seeking to access them.

Through professional development, resources and networks, and by facilitating access to meaningful career opportunities, HACE helps Latinos succeed in every phase of their careers.

With a network of over 52,000 members across the country, HACE works with employers to remain competitive in an increasingly dynamic economy by helping them attract, develop and retain Latino and diverse professionals.

Photo credit:

unsplash-logoHelena Lopes

International Women's Day 2018

International Women's Day 2018 Theme: #Press for Progress

International Women's Day (IWD) has been observed since in the early 1900's - a time of great expansion and turbulence in the industrialized world that saw booming population growth and the rise of radical ideologies. International Women's Day is a collective day of global celebration and a call for gender parity.

No one government, NGO, charity, corporation, academic institution, women's network or media hub is solely responsible for International Women's Day. Many organizations declare an annual IWD theme that supports their specific agenda or cause, and some of these are adopted more widely with relevance than others.

"The story of women's struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights," says world-renowned feminist, journalist and social and political activist Gloria Steinem. International Women's Day is all about celebration, reflection, advocacy, and action - whatever that looks like globally at a local level. But one thing is for sure, International Women's Day has been occurring for over a century - and is growing annually from strength to strength. http://www.internationalwomensday.com/

Source: http://www.internationalwomensday.com/About

How to support International Women's Day https://www.internationalwomensday.com/Theme

Follow International Women's Day on Twitter: @Womensday

Photo credit: CreateHer Stock

"How Entrepreneurs Can Thrive in the Gig Economy" with Writer & PR Expert Erin Schultz on Women Entrepreneurs Radio™

Show #455

Topic: "How Entrepreneurs Can Thrive in the Gig Economy" with Writer & PR Expert Erin Schultz 

Erin shares how she reclaimed her professional and personal power by starting her own business, and using her skills to carve out her own niche.

Erin Schultz is a writer, editor, multimedia journalist, and publicist. Armed with a master’s degree in journalism from Columbia University, Erin, 41, has two decades of experience working in media of several formats -- from local to national outlets -- expressing her passion for authentic storytelling. A recent stint as an editor in the contributed content department at Entrepreneur.com in Manhattan opened her eyes to the thriving entrepreneurial world of CEOs, founders and everyone in between working hard to realize their business dreams.

Erin now works remotely on Long Island. Her writing has been published all over the U.S. (and a few other countries), and her video work has been broadcast on the Discovery Channel. When Erin isn’t polishing content to perfection or making people famous, she enjoys long-distance running, in-depth conversation at Irish Pubs, and standing ovations at karaoke nights. She also is currently working on a book about her past adventures in journalism.

Over the years, Erin has developed ongoing working relationships with editors and contributors from Entrepreneur, Inc., The New York Times, Forbes, Huffington Post, Fortune, CNBC, Businessingmag.com, Realtor.com, AdWeek, Good Men Project, MarketWatch, various podcasts, radio and YouTube shows, and more.

Erin's LinkedIn network is made up of hundreds (and growing every day!) of influential people -- entrepreneurs and media types from all over the globe. Here, she has hundreds of direct connections to contributors, staff writers and editors from all of the above publications plus: Fast Company,The Washington Post, Bloomberg, Time, The Wall Street Journal, Mashable, Business Insider, and many more.

Having been featured as an expert source in local and national media herself, Erin knows all about the power of leveraging media for her own professional pursuits. Originally from Michigan, Erin was profiled several times in the local media during her stint as the lead singer of a popular local band in her early 20s. She was interviewed at length on WPKN 89.5, a Connecticut radio station, in 2011 when she headed up a new Patch.com news website on the East End of Long Island. She was also a source for a Discovery Channel special in 2012, where a portion of a video she shot and edited for local Long Island press was used.  She's also a contributor at Thrive Global and she's looking to share her writing at more outlets once again. 

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Entrepreneur Erin Schultz

How She Does It: Yacine Bio-Tchane and Winstina Hughes, Founders of Mi Pikin

Mi Pikin is modern, trendy, ready-to-wear clothing brand for children between the ages of 1 to 7 years old.

The brand was launched in 2018 by Yacine Bio-Tchane and Winstina Hughes, two women of African origin who want heirloom African clothing for children everywhere.

Mi Pikin fabrics are popular throughout Africa. Some fabrics are traditionally made in specific countries and others are manufactured and popular in certain regions.

Mi Pikin means “My child” in the Krio language of Sierra Leone, West Africa.

Deb Bailey: Welcome to the Secrets of Success blog, Winstina and Yacine. Can you share your motivation for starting the company?

Winstina Hughes: I decided to take the leap into entrepreneurship soon after graduating from college. The CEO of the company I worked at started a business in college with friends and spoke about it frequently. I chose to have faith in myself and took the leap to start my company the year I entered graduate school. Though my inspiration to start my company came from a colleague, my persistence to continue comes from observing my father run his own business. Mi Pikin is a new venture with my close friend Yacine.

Yacine Bio-Tchane: I come from a background where people make a living from different sources of income, especially women. I took the leap thanks to my friend Winstina who simply asked me, do you want to launch Mi Pikin with me? I believed in both of our strengths and resolve.

Our ideal clients are anyone with a child in their house, family or surroundings. We want Mi Pikin to attract anyone who is open to adding our vibrant brand in their child's style.

Winstina: Yes. I also see Yacine and her children and me and my children as Mi Pikin clients, too. I look at our clothing and my reaction is, "I would buy that!" Since I have no children, I want someone else to have a chance to buy beautiful clothing made with a modern African touch for a child they adore.  

Yacine: My vision is for Mi Pikin to become an international brand with customers all around the world who can access our collections simply by going online.

Winstina: I want the same thing. I can see our customers buying Mi Pikin clothing with the touch of the screen, a click of the mouse or at our pop up store. Yacine and I were both born in West Africa. I was raised in America and it is incredibly hard to find children's clothing made from African cloth. When you see it, it was a gift or a mom had it custom made by a seamstress. 

Deb: What have been some of your successes and challenges? 

Winstina: My successes with my company, Planning Write, are tied to not accepting every opportunity I am offered. Not every web design opportunity is the right fit. One challenge I have had is that not everyone wants to be a paying customer. I anticipate that I will have different experiences with Mi Pikin. 

Deb: I love the passion you both show for this company. What inspires you to do the work you do? 

Winstina: Love. Honestly, I only do what I love and I only work with people I respect. This keeps me positive and inspired. 

Yacine: I am inspired by the desire to have impact. I want my venture to change the course of African people lives through the opportunity to express their creativity, their skills and through employment. I want the world to see clothing Made in Africa and to applaud the style and the quality of the clothing.

Deb: What advice would you give to women entrepreneurs who are just starting out? 

Winstina: My advice would be to bootstrap and avoid spending money if you do not have. I believe I am still in business because I have avoided capital intensive investments. I only accept payments on my company website, chose a co-working space over renting in an office building, and e-commerce over renting a store. 

Yacine: The best advice I will give a woman entrepreneur is to structure her business from day one. She must make sure that she takes the necessary measures to have contracts, to file taxes, to have the right skillset around her, to keep track of her spending, etc. The more structured a company is, the most sustainable it will be.

Deb: Terrific advice. One more question: what do you wish you could tell your younger self?

Yacine: I would tell my younger self to explore anything I wanted and not to be scared of failure or ridicule. 

Deb: Thanks so much for stopping by the blog. Before you go, please share your website and social media URLs:  

Winstina & Yacine: It was a pleasure to share our company with your readers. 

@MiPikin on Facebook and Instagram.

Being the Best You That You Can Be

business woman
by Marie Miguel

We all have something we are good at. However, some of us just have not figured out what that is yet. It may be something that you have always wanted to do or something that you never knew you could do. It does not have to be something that will make you rich quick, or ever.

For example, when I started writing, I wrote for myself in my spare time. I did not get paid for it. People do not get paid for writing on their blog. That is not how it works. But, by doing what I loved, I discovered how good I was at it and that I could turn it into a career if I did it right. If not, that is okay because I still love what I do and I can make money other ways. Luckily for me, I can write every day and get paid well for it, but I do it because I love it. If I did not love what I do, I probably would not be as good at it.

What Do You Want to Do?

So, what are you good at? What do you love? Are you doing what you love to do? Going to the same job day after day to do the same thing over and over just does not scream success to me. If you are just going to work to get a paycheck, chances are pretty good that you would rather be doing something else. So, go do it! Life is short! Be what you want to be now before it is too late!

Get Some Feedback

If you are not sure what you are good at and you have a lot of things that you love to do, ask the people who know you the best. Your friends and family can probably tell you more about yourself than you can. Ask them what they think you are good at. You may find out that it is something that you would never have thought of on your own. You know on those cartoons where the character has that lightbulb go on above their head? When you get that moment, you will know. That is what you should be doing.

Think Positive

Sometimes, your psyche gets in your way. You may be the one standing on your path to success. Being afraid to do something new or thinking you may not be good enough can set you up to fail. You have to think positive and surround yourself with positive people. Do not let others bring you down. Some people may try to tell you that you should not do what you love because you need to be like the "rest of the world" and get to work.

Make Sure You Are Ready

You may find that you are just too scared to try something new just yet. Maybe you need to talk to someone about your self-esteem before you begin a new venture. No matter how much you love what you do, if you are not ready, you may not be as successful as you want and this could make you give up and never want to try again. Try talking to a counselor or therapist about your ideas and they can help you build up your self-confidence. Therapy is not just for depression and anxiety.

About the Author: Marie Miguel is an avid internet researcher and she likes to write about a lot of topics namely, social media marketing, healthcare and business. She has a college degree in Communication with Specialization in Integrated Marketing Communication. She has more than 10 years work experience in various fields namely, social media marketing, as well as, research for fast-moving consumer goods. Currently, she is working as a Marketing Associate in the fast growing industry of solar energy. In her free time, she writes content for different websites and blogs, so that she can share her knowledge of her field and of other topics that she is interested in. Marie also likes to travel and her adventures allow her to have a broader world view. Finally, she has four kids, who inspire her with her work and her writing.

Picture credit:

unsplash-logoAJ Colores

Selling Online: What Works Now with Sales & Marketing Expert Kerry Heaps on Women Entrepreneurs Radio™

Kerry Heaps
Show #458

Kerry Heaps returns as co-host to discuss:

*Affiliates and the sales process
*Warm leads vs Cold calling
*Selling without being "pushy"
*Pros & Cons of the Online Sales Funnel

Kerry Heaps is the Publisher of Pageant Platform Magazine and the host of Pageant Platform Podcast. She is the Founder of Kerry's Studio, a full-service Pageant training company that offers training to women ages 16+ all over the world.  Her passion is to help women succeed in Pageantry, build a successful platform and use it to build a successful career or business after exiting pageantry.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm, so I figured this would be a great way to add in some revenue while the business gets up and running." She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey."  After a life changing evening in 2016, Kerry retired her marketing business to focus on her true passion, beauty and pageantry.

She is the Founder of Pitch like a Bitch Media, an online resource to gain more media exposure and the Author of Pitch like a Bitch, Top 10 tips to pitch like a Pro (Dec 2017) and the Create your own Media series for Podcasting, Publishing and Publicity.  She has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.swaaymedia.com and she also writes occasionally for www.sheownsit.com and various other publications.

Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.  She is a sought-after guest for many media outlets.

Pitch Like a Bitch Media, www.pitchlikeabitchmedia.com 
K|Kouture Cosmetics www.kkouturecosmetics.com 
Image consulting website:  www.omegaimage.com 
Pageant Training:  www.kerrysstudio.com
Pageant Platform Magazine:  www.pageantplatformmag.com

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Kerry Heaps on Women Entrepreneurs Radio

7 Best Investments For Millennials and Young Professionals

business woman
by Yazi

The current generation of millennials and young professionals is in a unique financial position. Many of them are struggling even though unemployment is relatively low. They have low wages and limited financial literacy. As a result, many of them have paltry retirement accounts and invest no money at all.

That disturbing trend regarding millennials and investing needs to change. Millennials and young professionals will not be able to count on Social Security or pensions like earlier generations. They need to take charge of their retirement and their future through investing. What should millennials invest in? Here are a few ways in which millennials and young professionals can get started in the world of investing and control their own financial future.

1. Real Estate Investment

Real estate is a candidate for one of the great ways for millennials to invest. Several avenues are available for anyone wanting to make money in the real estate field. For those who want maximal profits with unlimited effort, an investor can buy a property and become a landlord. Rent payments help to cover the mortgage on the property and any repairs or marketing that the landlord must pay for. Investors who do not want to act as a landlord can become real estate speculators. They can buy real estate and then sell for what they hope is a higher price at a later time. Speculation involves high risks, high rewards, and many hours of laborious research. In some ways, it can be just as time-consuming as being a landlord with rental property.

Other instruments are also available for more casual real estate investors. Real estate investment trusts allow investors to purchase shares in a company invested in real property. An individual can invest as little as a few dollars into one of these trusts. ETFs, or exchange-traded funds, have a similar function for individuals who want to use real estate as a small part of a diversified portfolio. 

2. Index Funds

Index funds are more passive and low-risk than other investment vehicles. They are mainly for the investor who wants to sit back and take in the returns of vast sections of the market. In return for an extremely low fee, index funds track the performance of a stock market index or the entire stock market. An investment strategy that focuses on index funds often avoids the highs and lows of specific stocks. However, since the approach is passive, this fund may lose more money than other investing approaches when the overall stock market begins to slide.

3. Individual Stocks

Picking stocks is a challenge for any investor. This challenge is especially prominent with young investors who clearly remember the financial crisis of 2008. However, that recent turmoil does not mean young investors still cannot try to pick stocks. Investors can incorporate individual stocks into their diversified portfolio after many hours of research. In order to do this properly, investors must find stocks with strong valuations. Make sure to check earnings and any news that has emerged about the company. Looking to experts can also be helpful. Men like Warren Buffett and women like Karen Finerman have made thousands of trades and have earned millions of dollars buying and selling stocks. Their purchases and decisions often move the stock market. Many of these investors have interviews and newsletters where they share some of their secrets. Learning from these individuals can help anybody trying to get into the stock market to succeed.

4. Bonds

Every investment portfolio needs a balance of safe and risky assets. Bonds are a key safe asset for millions of investors. They accrue capital in different ways than stocks. Many bonds derive their value from the performance of governments or interest rates rather than companies. While millennials and young professionals should keep their investments in bonds low to maximize return, bonds should still be found in their portfolios.

5. Precious Metals

Precious metals are yet another way in which a millennial can earn wealth. The most popular precious metals for investors are gold and silver. These metals can keep their value over time in ways that paper currency cannot. They can serve as an easy hedge against rampant inflation or massive downturns in the stock market.

6. Forex Trading

Millennials and young professionals often have a better understanding of technology than other generations. In certain fields of investing, knowing about technology can be critical. Some of the best investments for millennials involve a technological advantage over other groups of investors. Forex trading is one of those forms of investing.

At its core, Forex trading involves taking in information and using that information to value different currencies relative to one another. The trader takes that information and uses it to buy, sell, and short currencies. Technology improves the process considerably by speeding up both trades and the acquisition of information. When Forex trading is backed up by VPS hosting, a trader can gain thousands of dollars over the competition over time.

7. Invest in New Skills

In addition to traditional investing in exchanges and online, young people should always remember to invest in themselves. Learning new skills can position them to increase their salaries and earn new positions. A new job may mean a raise of thousands of dollars along with better hours and a better living situation. New skills help expand an individual's opportunities and allow for a broader array of jobs that he or she is qualified for. Small investments in time and energy can lead to massive returns in the span of a few months or years.


Millennials and young professionals must not get left behind in the world of investment. Billions of dollars are made every year through stocks, bonds, and real estate in this country. In order to maintain their retirement and keep up with the wealth of other generations, young people need to get off the sidelines and start putting their money to work.

About the Author: Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women's lifestyle.

"Power UP: How Smart Women Win in the New Economy" with Entrepreneur Magdalena Yesil on Women Entrepreneurs Radio™

Magdalena Yasil
Show #454

Magdalena Yesil, Executive Chair, DriveInformed and Founder, Broadway Angels

Magdalena Yesil is a serial entrepreneur and venture capitalist of many of the world's top technology companies, including Salesforce, where she was the first investor and founding board member. Her current startup, DriveInformed, uses technology to bring trust and transparency to the auto finance industry.

Magdalena's investing career started at US Venture Partners, where as a general partner, she oversaw over 15 investments. She is a founder of Broadway Angels, an angel group of female investors. She is a technology pioneer who started her career as a semiconductor design engineer, and her three decades in Silicon Valley evolved with the technology industry.

Prior to becoming a venture capitalist, Magdalena founded three companies in succession, dedicated to commercializing Internet access, e-commerce infrastructure, and electronic payments. UUnet, Cybercash and MarketPay earned her the Entrepreneur of the Year title from Red Herring Magazine. She recently received the 2017 Fearless Leader award from WomenOnBoards2020. She is the author of Power UP! How Smart Women Win in the New Economy, where she shares her learnings for success in the technology industry.

She is the author of, "Power Up: How Smart Women Win in the New Economy," published in 2017.




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