Taking charge of your future entails undertaking and assessing risk. It involves facing a myriad of challenges and setbacks while forging the road ahead towards your goals.
We often stumble through challenges, and somehow we find a way to overcome turmoil. However once we reach our goals, we rarely take the time to reflect and remember the challenges that we faced.
We need to be able to ask the tough questions, such as, what caused the setback or how did we react when it happened? Most importantly, how could we avoid a similar situation in the future?
My Success Principles are designed to empower you and give you the tools you need to build strength and find your inherent greatness.
Think of the trials in your past, and allow yourself to experience how you felt when confronted with negative events. What was your thinking pattern? What was your emotional reaction? Carefully observe your reactions – nonjudgmentally. What were the feelings and sensations you experienced during a period of high stress? Reflecting on your reactions and coping mechanisms will allow you to understand yourself better, so you can find helpful techniques that can literally change the way your brain works and reacts when faced with strife.
When facing great challenges; we tend to focus on all of the negative feelings from previous experiences. We have a predisposition to remember what went wrong rather than the things that went well. Focusing on your failures affects your self-esteem, and a great way to dispel your negativity bias is to retrain your brain to recall the simple successes in life.
Start a “success journal”, listing small and large victories as they happen, so you can revisit them when you feel stressed and overwhelmed. Create an affirmation and visualization for each goal that you have and practice it on a daily basis. This will recondition your subconscious to accept what’s possible, as if it has already happened, allowing you to see opportunities that you would otherwise ignore.
Change Your Outlook and Cultivate Your Relationships
Part of changing your paradigm is accepting the circumstances that cannot be changed, and coming to the realization that you can still be optimistic. Avoid seeing crises and stressful events as unbearable problems. Take daily steps -- no matter how small -- to move you closer towards your dreams. Be inspired and become an inspiration to others. Take the time, unfailingly, to engage in relaxing activities with family and friends. Focus on living by your highest standards so you can become a role model for others, while allowing others to inspire you.
Take the time to understand your reactions against adversity. Learn to dissipate tension and negative feelings and let my Success Principles help you build strength and resilience, so you can withstand the worst storms ahead.
Jack Canfield, America's #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul® and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com.
Kelly Roach has helped hundreds of individuals rapidly grow their businesses and multiply their incomes. Whether starting or growing a business, you can create unparalleled success in record time with Kelly’s time compression coaching skills that will help grow and build your business faster and more effectively.
Kelly began her career as a Sales Professional for a Global Fortune 500 firm where she personally produced more than $30 million in sales in record time, catapulting her career and setting her up to achieve 7 promotions in 8 years.
Kelly’s passion is in teaching others the strategies and systems she used so that they can succeed, profit and grow their businesses at a record rate. Kelly quickly reached the top of her field, building a robust team, adding millions to the bottom line annually and growing a $50 million portfolio.
Her proven record of accomplishment is important because, according to a study conducted by Chet Holmes International, 95% of all companies never make it to the million-dollar mark, 95% of those will never make it to the $5 million mark and, of those, 98% never make it to $10 million. Kelly is not only a proven expert in sustainable business growth, she is the natural choice for corporations and individuals who want to create lasting results and success.
Kelly has consistently grown teams and divisions by 50-300% in profit year after year. Throughout the recent economic downturn, Kelly taught leaders to “innovate to outperform,” once again breaking records for productivity, profitability and growth.
The driving force behind Kelly Roach International is the power of combining personal growth and business mastery to achieve everything you want out of life.
Kelly is committed to empowering individuals to create freedom through building a business that nurtures your dreams, brings you deep fulfillment and, most importantly, allows you to enjoy an extraordinary quality of life. Kelly’s philosophy is deeply rooted in helping you accomplish personal and professional success without compromising your ability to live a balanced, rich life. http://kellyroachcoaching.com
Date: Wednesday, April 23rd
Time: 8:00 pm EDT
Yes, it can be disappointing to have goals, then feel overwhelmed when it comes to getting things done. But there are ways to make goal setting easier and certainly less stressful.
Here are some tips:
1. Decide what you don't want - yes, we often spend more time focused on what we don't want, but here's a way to make it work for you. Has your business hit a wall? Or do you wish you could get in shape? Wish you could stick to that budget?
Make a list of the things you don't want in your life. Write them down so that you can refer to the list as you go forward. Be honest about the things that really irritate you. Ready to come to terms? Great. Use that list as a starting point for what you do want. Use it to release the things that are holding you back.
2. List your accomplishments so far - when we get frustrated, it's easy to forget how far we've come. What have you already done that you're really proud of? Stop beating yourself up and take a good look at what you've already achieved.
3. Keep it simple - we can overwhelm ourselves with too many goals. We can't change everything in a day. So don't try! Take it step by step. If you take consistent action, you will get to where you want to be.
4. Picture your ideal result - where do you see yourself in 6 months, 1 year or even 5 years from now? Will your goals help you to get there? For instance, if one of your goals is to make healthy eating choices, but you can't picture yourself getting regular exercise or living a healthy lifestyle--what small steps can you take right now to get started?
5. Write it down - if you're not into journaling, you can just make a list on paper or online. Just get your goals written down and accessible. Writing down your goals will make them real.
Setting goals will help you to stretch and to grow. But if you don't take action, your goals will be nothing but daydreams. Take charge of your goals and focus on results. You can do it!
Deborah A. Bailey is author of five books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life .” She's also the creator and host of Women Entrepreneurs Radio, a weekly internet talk show. For more information, visit http://www.ThinkLikeAnEntrepreneurBook.com.
It pays to play to your strengths. But how do you pinpoint the areas that will increase revenue and earn you more money? Simple: by following Pareto’s Principle.
Developed by Italian economist and sociologist Vilfredo Pareto, this short, simple rule states that 80% of our results come from 20% of our activity.
You may have heard that we wear 20% of our clothes 80% of the time, and the same 80/20 rule applies to business. For instance, 80% of your sales come from 20% of your customers. Conversely, 80% of your complaints come from 20% of your customers, and 80% of the profits made in your industry come from 20% of the companies. The exact percentages may vary, perhaps 75% and 25% instead of 80% and 20%, but the concept remains the same.
By identifying customers and areas that are most valuable to you and your business, you can boost your bottom line without working longer or harder. In fact, you’ll be working smarter. At the same time as you’re finding your most profitable areas, you also need to think about those customers or products that are not performing well and may actually be dragging down you and your business.
For instance, if you own a secondhand music store, you probably have some inventory that is flying off the shelves and other products that just aren’t selling, no matter how low you price them. By dividing your products in categories (perhaps by music genre), you could see which items your customers are buying and which ones you should stop carrying. By matching your products to customer demand, you’ll be able to turn over inventory more quickly and make more money, all without adding more square footage or spending more money on advertising.
Here are some areas to consider in your own business:
*Employees – Who is your rock star team member and what can you do to help them achieve even better results? Also, who is underperforming and might they be better suited to other tasks? Both are important considerations.
*Clients – Calculate how much revenue you’re getting from each client and subtract the cost of administrative time or other costs to maintain that relationship. Once you’ve figured out which clients are in your top 20%, you can make some strategic decisions about how to better meet their needs.
*Markets – If you sell products to different markets, evaluate these markets with the same principle you used for evaluating your customers. The markets that are earning you the most money should become obvious, so you can start examining the direction in which the company is headed.
Once you’ve identified areas that aren’t paying off, you have to take action and “trim the fat.” Your business cannot flourish if you’re spending valuable time and resources on customers or products that are unprofitable. Once you make the strategic decision to cull wasted time and focus on areas that earn more money, you’ll have a much better chance of surviving—and flourishing—in a competitive business environment!
Question: Where can you “trim the fat” this week? Let me know below.
© 2013 Ali International, LLC
Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact. Get her FREE CD “Top 10 Secrets for Entrepreneurial Women” at www.AliBrown.com.
I am always fascinated when people say they have no regrets. REALLY?
None? Zero? Nada? Zilch?
How is it possible to have NO regrets?
A regret is defined as feeling sorrow or remorse, Regret is often a feeling of sadness, shame, embarrassment, annoyance or guilt after one acts in a certain manner and later wishes not to have done so. Based on these definitions, how can anyone say they have no regrets?
I’ll be the first to admit it – I have regrets. And not just one or two. If I really sat down and thought about it, there’s probably a long list of them.
When I look back over my life to times when I was a teenager, in college, made certain choices around a job or my career, as well as my business - and yes, there they are. Regrets.
When I think about my relationships over the years – with my family, boyfriends, best friends and my husband – yes, there they are. Regrets.
What I’ve come to realize is that regrets are actually quite common and if you were to take a look back over the years common place – the bigger
So what gives when I hear people say they have no regrets?
I believe the question they are answering is not whether they have regrets – its whether they have allowed those regrets to derail them, stop them, dictate their future or prevent them from taking another chance or moving forward. That’s the difference between those who have regrets and those who LIVE with regret.
When you act in a manner you wish you hadn’t, when you make choices that ultimately don’t give you want you wanted, when a decision doesn’t go as planned, when you say something, do something or give something that you later realize wasn’t in your best interest – what happened next?
It’s in that question – what happens next – that I think people are speaking to when they say they have no regrets.
I regret lots of things.
They range from bad hairstyles, to not breaking up with some boyfriends sooner. My list of regrets comes from not taking a job that could have advanced my career faster to taking a job that was an absolute disaster that had the potential to completely derail my career.
I regret the way I treated my mother during a time when I thought I “had all the answers” and I regret not always showing my Dad how much I appreciate his commitment to taking care of his family.
I regret bad business decisions that have cost me tens of thousands of dollars and not following up on certain opportunities that could have yield strong business results - and more money. I regret not following the advice of mentors that were looking to make my journey easier and I regret following the advice of others that didn’t yield the outcomes I was looking for.
I regret not taking advantage of opportunities to live a healthier lifestyle and I regret every day I choose to skip a workout.
I look back over the years and regret financial decisions that didn’t serve my greater goals and slowed the process of reaching our money goals.
I regret falling out of touch with some friends over the years because I was “too busy” to reach out and stay connected.
Have I felt embarrassed, shameful and a little sad because of these regrets? Absolutely. Do I wish that I wouldn’t have acted certain ways or made certain decisions? You bet.
But I am not LIVING with those regrets.
What about you? Do you have regrets?
Based on this definition, I say you do. But the thing about regrets is not that you have them – it’s how you move past them.
How do you move past the sadness, guilt, embarrassment, shame, anger, frustration or remorse? How do you not let those regrets consume you, keep you from moving forward and prevent you from having the life you want in your career, business, relationship, finances and health?
If you don’t find a way, regret will consume you and you will become stuck, unable to move forward in that area and you will sink deeper into all those emotions that regret causes.
But moving past them gives you freedom! Freedom to make new choices, act in a different way and create an alternative decision that moves you into the results you truly want.
That’s what people mean when they say they have not regrets. They are saying that while there were things that happened to them and they made choices that ultimately weren’t in their best interest - they regrouped, adjusted and ultimately moved in a different direction.
And being able to do that is something you won’t ever regret.
RADICAL Success Coach Doreen Rainey helps her clients Get RADICAL - by defining success for themselves and getting the guts to go after it. Get her FREE RADICAL Success Starter Kit at www.doreenrainey.com.
© 2012 Doreen Rainey
Monique Caradine is an award-winning TV & Radio personality, Speaker and a Money & Marketing mentor for women entrepreneurs.
She uses her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, to help women in business be seen, make an impact and make money.
Monique has been featured on the top national media outlets including CNN, National Public Radio, FOX News, ESSENCE Magazine, SIRIUS XM Satellite Radio, the Chicago Tribune, Black Enterprise.com and many more.
Her international roster of clients includes globally recognized brands such as INC. Magazine, Black Enterprise Magazine, the National PTA, United Way, Alpha Kappa Alpha Sorority Inc. and Nielsen.
Having mentored dozens of entrepreneurs on how to become influential high-earners, Monique is now seen as one of the most respected experts in the coaching industry when it comes to Visibility and Money.
Monique is a mom and wife who now lives full-time on the beautiful Island of Puerto Rico. http://moniquecaradine.com/
Special for Women Entrepreneur Radio listeners: Monique is hosting the OverFlow Retreat, an event for women entrepreneurs June 4-6, 2014 in San Juan, Puerto Rico.
Use code: "coachdeb" to receive a special value on your registration for the retreat!
Learn more here: www.OverFlowRetreat.com
Whatever stage of business development you’re currently in, you’ll want simple ways you can improve your results. Making more sales, attracting ideal clients, up leveling your branding, hosting workshops, affording more team, growing your list and more.
Where most women entrepreneurs struggle is in knowing which activities they should prioritize first and even more importantly, how to hold on to the mindset that it takes when the business you’re juggling on a daily basis is a far cry from the business of your dreams.
This is where having a system and the right strategies pays off in a big way.
For example, if you’re not yet consistently making enough money to cover all of your expenses, then your focus is best spent on generating your first 8-10 clients at higher fees, rather than wasting your time on launching something like a membership site.
Hear this: Every time you up level your business you can plan on experiencing a period that is a mix of the old and the new. I laughingly refer to this as the “business equivalent of hormone imbalance” (LOL) because one minute you’ll be super excited and completely clear about your new direction, only to find yourself crying the next minute, wondering what you’ve gotten yourself into.
What I do during this time of massive up leveling is follow 3 simple steps that keep me centered and focused and out of overwhelm. I recommend printing these tips out and pasting them on your computer or bulletin board where they’ll help you make this transformation in your business smooth and exciting!
Focus Point #1: Give Yourself A New Mindset
My favorite mindset tip is to ask yourself, “What would a million dollar business woman do?” This is the same question I asked myself when I was looking to make a massive shift upwards in my income. The reason it works so beautifully is because it pulls you out of old patterns and challenges you to think, feel, act and believe as the business woman you desire becoming.
And what if you’re already at high 6-figures or even 7 figures? Simply up the amount. For example, you can make it “What would a 5 million dollar business woman do?”
Focus Point #2: First Create Consistent Cash Flow
Cash flow is the ruling Queen of your business. No matter what stage of your business you’re in, decide how much cash you need to create to cover your expenses, to pay yourself and to give you peace of mind. The key is to be specific and determine your amount first, then focus on the how-to. This (along with other strategies I teach on this topic) will keep you in a proactive mindset regarding your income, rather than in a passive, or reactive, disempowered place.
Focus Point #3: What You Start Your Day With Determines Your Success
In every stage of growing your business you’ll need to let go of tasks and activities that represent the old you, in order to make way for the actions that put you on the path of success at your new level.
My advice is to start your day with the 3 key actions that will bring in new clients, referrals and cash flow. Decide in advance what these are, write them down and do them first — before answering email, voice mail or hopping on to social media.
And Be Sure To Mentor With Someone Who Is Where You Aspire To Be
Women are energetic sponges for the people they surround themselves with. Which means it’s critical for you to invest in spending time with a mentor and get in a coaching group filled with high achievers who are continuously pulling themselves — and you! — forward. You’ll be amazed and delighted how quickly you too, become one of these high achievers that others are inspired to be around!
Would you like to learn simple ways you can brand, package and price your services, quickly move away from 'dollars-for-hours work' and create more money, time, and freedom in you business? Check out my web site, http://www.KendallSummerHawk.com, for free articles, resources and to sign up for my free audio mini-seminar "Money Blocks & Breakthroughs.
Award-winning small business expert Kendall SummerHawk is the leading expert in women entrepreneurs and money.
There is only ONE reason you should have a presence on social media for your business.
That's right. Just ONE.
The reason is - to use the platform to connect with ideal prospects and get them on YOUR mailing list.
It doesn't matter how many fans, followers or connections you have if those "relationships" aren't generating revenue for your business. To get results from the time spend tweeting, updating your Facebook page and posting on LinkedIn, you need to have in place a strategy that converts your connections to email subscribers.
Once a social media connection joins your email list, you now have the opportunity to get to know them, build a relationship and (when the time is right) extend an offer of a product or service to help them solve a problem they are facing.
Now that we are clear on what you should be using social media for, let's review 7 ways you can leverage your profiles to grow your email list:
- Tease the content of each newsletter issue before it's sent out with a simple post like "Coming tomorrow: [the theme of your newsletter]." Remind your social media friends why they don't want to miss out on the valuable info you have to share and include a link to your opt-in page.
- Post a brief summary of the juiciest part of your newsletter on your Facebook Page, either as a preview or after it's sent, and ask a provocative question that relates to it. If your fans want the whole story, invite them to subscribe to your newsletter.
- Pique the interest of your fans and followers by teasing that theme of your newsletter, either with some related posts or by asking your audience for their thoughts on it.
- Add an app to your Facebook fan page, which will allow users to quickly and easily add themselves to your mailing list without having to leave Facebook.
- When an issue of your newsletter is sent out, make sure you share it on Twitter, LinkedIn and Google+: "Extra! Extra! Read all about it!"
- Create or download an image that relates to your newsletter content and post it, along with a link to a sample issue of your newsletter on Pinterest. Tell your audience this is a preview of what they will get when they subscribe.
- Regularly post invitations on all of your social media profiles to your opt-in page to encourage new sign-ups. Don't assume everyone has seen it! You are constantly engaging with new connections and your existing connections may not be aware of the free offers, promotions and discounts you have available on your website.
Keep this in mind. Facebook, as we know it, didn't exist 10 years ago. Neither did Twitter, LinkedIn, Pinterest, Google+ or Instagram. Who knows, 10 years from now they may all be gone and we'll be playing with some new social platform.
But YOUR email list is a priceless asset that will always have value and profit potential. So don't get caught worrying about how many fans, followers or connections you have. Instead, use your presence on social media to grow your email list and build REAL relationships with REAL people.
Your pocketbook will be very happy you did!
Sydni Craig-Hart, The Smart Simple Marketing Coach, is founder of SmartSimpleMarketing.com. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in her client's businesses so they can create money NOW. Visit www.SmartSimpleMarketing.com for your FREE training course, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!
She helps women who are in business or want to start a business make six figures and beyond.
Her purpose is to help women make more money, do what they love and enjoy more freedom.
She has a signature system that provides the tools and support to help women entrepreneurs:
- Increase their Cash Flow
- Charge What They are Worth
- Discover their Hidden Profits
- Create a Money Mindset
- Establish themselves as Sought After Experts
- Attract a Steady Stream of Clients
She also helps women understand the laws of money so that they understand and improve their relationship with money. Elena is the author of Passion, Purpose and Profits. You can visit her at www.easyincomestrategies.com.
Date: Wednesday, April 9th
Time: 8:00 pm EDT
Kimberly Palmer is the senior money editor for U.S. News & World Report and writes the popular Alpha Consumer blog. Along with her staff job, she maintains independent side businesses. She is the creator of Palmer’s Planners, her own line of digital financial guides and money organizers for major life events and goals, such as having a baby, buying a house, and becoming debt-free, which she sells through her shop on Etsy.com. She is also a frequent speaker on financial planning, investing, and other money matters, and a published author.
In her new book, The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life, Palmer delves into a movement among people much like her—professionals and highly skilled workers of all ages who, for financial security and personal fulfillment, are successfully combining traditional employment with entrepreneurial side-gigs.
“Most of us don’t even think of ourselves as entrepreneurs,” Palmer says based on interviews with numerous members of this new breed of moonlighters, “and we didn’t start out with the goal of becoming self-employed. Some of us never plan to leave our full-time gigs. For the most part, we were forced to invent a new plan for ourselves after the original one began to wobble. Taken together, our stories of survival underscore a fact about our economy that few people can afford to ignore any longer: We all need more than one source of income today. Relying solely on a single employer is a surefire way to end up struggling, as so many Americans do.”
Palmer is also the author of Generation Earn: The Young Professional’s Guide to Spending, Investing, and Giving Back. She has appeared on NBC’s Today Show, CNBC, CNN, and local television and radio shows across the country to talk about making smart money decisions. She has written for The Wall Street Journal, the Washington Post, and the Asahi Shimbun/ International Herald Tribune in Tokyo as a Henry Luce Scholar. She holds a master’s degree in public policy from the University of Chicago and a bachelor’s degree in history from Amherst College. www.bykimberlypalmer.com/
You love to help others and you genuinely enjoy seeing them succeed. But is this same eagerness leading you to giving too much coaching, and getting burned out in the process?
This is a problem that can sneak up on you quickly, when you find yourself doing anything and everything to satisfy clients’ needs.
Over-coaching may feel like you’re going “above and beyond” to deliver great service, but it ultimately disempowers your clients and limits your ability to offer higher end coaching programs.
Just how much coaching is too much? Let’s see…
- Your clients have multiple ways of contacting you, including your cell phone, home phone, private email and more… and they use them all
- You routinely allow emergency or “extra” coaching sessions
- You often let coaching sessions go longer than scheduled
- You do the clients’ work for them because you can do it more quickly and easily (e.g., writing, doing research, initiating a contact, or taking notes)
- Your income level is stuck but you don’t have time to take on more clients
Here are 3 tips for turning over-coaching into just-right coaching:
Tip 1: You Don’t Need To Always Be “On” In Order To Serve Your Clients
Ironically, the more ways clients can reach you, the less valuable your services will be perceived. Start by reserving your private line for a few elite clients.
As your business grows, ask your assistant to field client questions. You’ll be surprised what a great job they can do on your behalf, and your clients will feel supported.
Tip 2: Set A Gold Standard About Your Time (Your Clients Are Noticing)
Unless it’s an occasional exception, coaching sessions should end on time, every time. This way, you’re signaling your clients to quickly get to the heart of what they want help with, to be prepared for your time together, and to respect both you AND themselves.
Remember, your clients are watching to see what you allow, and how you run your business. By having clear standards that you maintain throughout your relationship, you’re serving as an outstanding role model.
Tip 3: Stop Volunteering During A Coaching Session
Coaching sessions shouldn’t generate extra work for YOU. So if you’re tempted to say, “I’ll find the name of that book/article/resource for you”, stop! Instead, share with your client what you remember about the resource, then ask them to find it for themselves.
If you need to send your client a document that you have on your computer, find it while you’re on the phone with them and send it before completing the session. Better yet, pop an email over to your assistant to send it for you.
Trust me, your clients will appreciate both how efficient you are, and how focused you stay during your sessions with them.
Making These Little Changes Will Up Your Game, Helping You To Acknowledge Your Value…and Helping You Create Greater Profits While Being of Service
Powerful and profitable coaches are fully and passionately present. When you raise the bar using these simple tips, you’ll quickly find yourself falling back in love with coaching, and feeling energized and ready to serve with grace and ease!
Would you like to learn simple ways you can brand, package and price your services, quickly move away from 'dollars-for-hours work' and create more money, time, and freedom in you business? Check out my web site, http://www.KendallSummerHawk.com, for free articles, resources and to sign up for my free audio mini-seminar "Money Blocks & Breakthroughs.
Award-winning, million dollar marketing coach Kendall SummerHawk is the leading expert in women entrepreneurs and money.
If you want to know how to invent a product, you can get all the steps to invention you need in my new book, Idea to Invention. Meanwhile, here is an Inventor Help Line with important information to help avoid the top ten traps that many inventors fall into.
1. Never…Tell people about your idea before it's protected. Somebody you've told might agree that it's a fantastic product and run away with it. And "publicly disclosing" your idea (a fancy way to say "telling people about it") could ruin your chances of getting a patent.
2. Never…Run right out and get a non-provisional patent first thing. Why not? Because it's expensive and time consuming. There are lots of easier and less expensive ways to protect your idea without having to jump through all the full-on patent hoops.
3. Never…Execute an idea before you do any research online or in actual stores. This doesn't mean putting your idea in front of a firing squad! It means that before you invest a lot of time or money, make a prototype, or start ordering parts, you need to be sure that there's actually a market for your product.
4. Never…Rely on family and friends for honest opinions. Our nearest and dearest are often groundlessly enthusiastic (or, worse, negative). More importantly, they're not usually the targeted end-user for your product. It's much better to do in-person or online polls (using very general questions so you're not disclosing any important details) to see if your idea has merit.
5. Never…Quit your day job prematurely. Your income and health insurance are important, especially when you're just starting out. Because the Internet is open 24/7 and always at your fingertips, you can invent around your existing job until you're ready to be a full-time inventor.
6. Never…Assume you need a middle person in order to succeed. Product evaluation companies, product submission/licensing companies, and many others make their money by convincing you that they can do it better than you can-and many such companies end up owning your patent. With a little time and patience, you can do many of the steps to invention all by yourself-for free! And if you do go through a middle person, be sure to read all agreements very, very carefully.
7. Never…Be greedy. If a qualified company offers to buy or license your idea, you're just after a fair deal. Don't lose a perfectly good opportunity by asking for the moon.
9. Never…Go into debt, lose your house or your retirement funds. If an idea isn't panning out, know when to fold, swallow your pride, and go on to your next idea. Keep your assets untouchable.
10. Never…Ignore social media. The Internet is one of your most valuable business tools. You can use social media to promote and sell your products, for customer service, and market research. Not only that, it gives you the ability to contact almost anyone directly and quickly-and it's mostly free. Use it!
Wishing you all the very best ideas and inspirations.
Adapted from Idea to Invention: What You Need to Know to Cash In on Your Inspiration (AMACOM Books; January 2014) by Patricia Nolan.
ABOUT THE AUTHOR:
Patricia Nolan-Brown is the author of Idea to Invention: What You Need to Know to Cash In on Your Inspiration and inventor of the original rear-facing car seat mirror. Patricia holds multiple patents and registered trademarks, and has sold tens of millions of products. Her inventions and their backstories have been featured in national newscasts and magazines. She also has a thriving career as a motivational speaker, for groups from Fortune 500 CEOs to grade-school science-fair hopefuls, and a popular video blog. She lives just north of Boston with her husband, three daughters, and her westie, Coconut. Find more information about the author and her book at her website http://www.patricianolanbrown.com. You can also follow her on twitter @pnolanbrown or like her on Facebook.
Topic: Orgasm for Life: A no holds-barred guide for creating BLISS
Born and raised in Toronto, Jennifer learned early that some of our most profound experiences aren't the ones that are the most fun. Not because they deliver treasures, jewels or joy but because they teach you so much about you!
Healing from a traumatic childhood of dysfunction and molestation set Jennifer on a journey that would take her all around the world: from Europe to India, Bali and all across the United States. Living in Montreal, London, Gaithersburg, Maryland, Atlanta, Boulder Colorado and now the sunny Mojave desert of California; Jennifer has seized each moment and found sweetness in every breath.
From flight attendant to Master Gardener, owning her own Landscape Design and installation business (For Heaven Scapes) for 11 years, she is a fearless woman who has done it all.
She is an author, hypnotherapist, Certified Life Coach, mother of 3, Master Energy Healer and ordained minister. As a Scorpio, she unabashedly says she has enjoyed sexual expression. She assists women to find the Sacredness in Sex. Married and divorced 4 times, Jennifer is an empowerment and sex coach for women.
Her motto is: If you don't love being alone with you, how can you expect anyone else to? When we love ourselves completely and compassionately we stop beating ourselves up and gratefully appreciate each experience in our lives as another way to enrich and nurture our soul and others.
Jennifer is an author and expert on Your Tango, a website for discerning women looking for answers about love and sex.
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Date: Wednesday, April 2nd
Time: 8:00 pm EDT
Branding is a whole new ball game from even ten years ago.
It used to be – in the dusty past – that brands were seared into the flesh to identify the herd. Thankfully, those times are past (unless you count tattoos and piercings, we won’t).
Corporate branding tactics really weren’t much different, treating their customers like so many generic pieces on a game board. Consumer behavior has changed. Today, customers have the power so branding strategy – especially for Solos – needs to change with the times.
The change in consumer behavior
People have grown tired of being shouted ‘at’ but big business. They’re fed up with one-size-fits-all products and having to navigate complex automated phone trees when they have a problem. They’ve learned that they can turn to the internet to search for better options. They can share reviews of other consumers and learn from past mistakes. They can turn to social media to vent their frustration when a company doesn’t deliver.
Consumers today are also drowning in messaging. Compared to just a decade ago, people were hit with about 5,000 ads a day in 2006 (up from 500 a day in 1970). Today, it’s estimated to be over 50,000! Not only are consumers inundated by advertising noise, but their brains are automatically filtering messages for them. That’s why you’re seeing a drastic drop off in the effectiveness of marketing today – even with personalized email marketing that people have signed up for. It’s just TOO MUCH. So what do you do to survive in business today?
The solution has to do with branding
If I were to ask you to make a list of the 5 most influential people in your life right now, could you do it? Why?
Because those people have a personal impact on YOU. There’s a resonance. It’s personal. That’s the solution. Odds are the people you’ve listed said something or did something that caused them to be lodged into your consciousness. A good example is Oprah for me. Over the years, she’s expressed her opinion, shared her trials, and gave us a peak into her life. All with an open sincerity without trying to be someone she was not. While she does have a global company, she does not hide behind it. She’s connected with millions personally just by being true to herself. This is expert branding at its best.
Why it works BEST for solos
Let me share a business secret: You don’t need to reach millions. A solo-based professional only needs a few well-paying clients – and well-paying clients tend to refer people like themselves to businesses that treat them well and deliver the goods. You don’t need Oprah’s huge following. There are some caveats for this to be a successful business concept:
- You cannot charge rock-bottom prices by the hour – you don’t have enough hours
- You need to provide high-quality, high-touch products, programs and services – no Walmart thinking here
- You need to be a content creator – Share you opinions (related to your business expertise mostly), your resources, your reviews, your know-how, your insight, and then curate what other experts in your field are saying
What you need to do
- Show up as a competent professional with a level of expertise
- Demonstrate your knowledge and expertise through content creation
- Put on a credible professional image – good head shot with eye contact, professionally designed website and collateral, well-written profiles and material, show up with other experts in your field (you can do that by commenting on their blogs or interviewing them for yours)
- Position yourself as the leader NOT another one of the followers (be the speaker or sponsor)
- Take the time to get clear on exactly who you help (remember you only need a few), what they really are struggling with, and how you can help
- Create clear messaging – avoid cliches, puffed-up jargon, or exaggerated claims, no hype – just help
- Show up and share your story, gather nice words from others and share those too
What to avoid
- Don’t try to hide behind a ‘corporate’ image to try to make your business look bigger. That will backfire. People today distrust the big corporate wall. They want a person to help them. Just be the person you are.
- Don’t try to do it all yourself. Yes, there are TONS of cheap template websites and other services, and yes, you can eventually learn to design or code a website, but that’s time that you’re not getting paid for what you do – invest in your business and it will repay you over and over
- Don’t do trades, discounts, or any other activity that paints you as unprofessional – successful business owners do not devalue what they offer, they encourage people to set up to invest
Of course, there’s a lot more to strong branding for Solo Pros, but this will get you off to a strong start. If you need individual help, let’s schedule your Business Mapping call and well tailor your branding just for YOU.
Author Info: Barbara Saunders is the Solo Pro Business Success Expert who helps self-employed professionals go from floundering to flourishing! As the Founder of the Solo Pro Academy, she’s developed programs focused specifically on helping solo pros build a profitable custom-fit business for our new technology-drive global economy. Swing by SoloProSuccess.com and pick up your free ‘Income Accelerator Success Kit’. To connect with other solo pros, tune into Solo Pro Radio.