5 Ways to Use Your Website to Get Clients and Increase Your Income

by Sydni Craig-Hart

Your business website can't be successful without a plan. Before you launch, you need to have a clear and focused vision of what you want visitors to do. This way, you can create a plan for you and any service providers you hire to follow. How do you develop a plan? You start with setting goals.

Business website goals are statements about what you want visitors to do, the experience you want them to have and the accomplishments you want to achieve. Just like you can't increase your income without a goal, you can't build a successful website without a goal in mind.

There's no one-size-fits-all approach to creating a business website. Your goals are going to differ based on the nature of your business, the type of marketing you're doing and your overall business goals.

It all comes down to asking one basic question - what do you want your website to do for you?

Here are a five different common website goals that you can use in developing your own plan.

    You want to establish your expertise - Everyone "Googles" a company or service provider before they buy. What are your potential customers finding when they are searching for your name or company? If your goal is to make a great impression with potential clients or contacts that you've already made, you'll want to make sure that your site has a clear brand identity and displays that you are an expert at what you do -- focus on the specific problems you solve and how.

    You want to educate your audience - If your business involves something highly technical or not easily understood, you'll want to make sure there's an educational component to your website. Consider adding helpful articles, resource guides, checklists and other assets to educate your potential clients and build your credibility.

    You want to gather leads - If your main goal is to gather leads to nurture and sell to later on, you'll want to design your website so it is easy to connect with each person who stops by. You can give away a free report or resource guide in exchange for your prospects' email address and name. Then you'll want to set up an automated follow-up system to stay in touch and build the relationship.

    You want to sell products or services directly - Selling directly from your site, rather than having a consultation with a client, means that you'll need an e-commerce platform with a shopping cart to make ordering easy. You'll want clear descriptions of your products or service packages. Put all of the focus benefits and results your offerings create and you'll boost your sales potential.

    You want to build your social media followers - Creating more connections on social media can lead to more sales. If this is your goal for your business - to gather lots of pre-qualified followers and build a relationship with them over time - you can use your website to encourage visitors to clickthrough to Twitter, Facebook and LinkedIn.

Most business websites have one specific goal, but yours may have a combination of the above. Review your options, decide which goals are best for your website and make any changes you need to in order to transform your website and increase your profits.

Your Take Action Plan For This Week:


  •     Pick one to two goals from the previous list for your website in order to create your website's plan.
  •     Review your current website and determine if it's helping you meet those goals.
  •     Make changes to the layout, copy or design in order to create a website that meets your goals.

Sydni Craig-Hart, The Smart Simple Marketing Coach, is founder of SmartSimpleMarketing.com. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in her client's businesses so they can create money NOW.

Visit www.SmartSimpleMarketing.com for your FREE kit, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!

7 Steps to Stellar Service

by Chris Atley

I pride myself on having great service for my clients and prospects. Anyone who works on my team knows this is of utmost importance to me. I didn’t realize that not everyone runs their business this way until a team member told me she wasn’t used to taking this approach – and she has worked with A LOT of coaches.

I have definitely been on the receiving end of poor service though. It’s amazing to me how bad the service level is with a lot of businesses. When we’re not treated well, we are much less likely to continue doing business with that provider.

I’m thankful to have learned a lot about service during my corporate days. Sadly, I don’t think a lot of business owners have had a lot of training in this area, if at all.

I’m assuming you would like your clients and potential customers to feel great and recommend you to others. It’s all about creating an experience. In order to create that experience, you must have several things in place.

1. Define what good service means to you. What is a reasonable time frame for you and your team to return messages and emails? Stick to it and provide consistency.

2. While number one is definitely important, so is letting go of unhealthy expectations. Look at what is reasonable in terms of timelines. Check in – when would you expect a call back or a response from someone? Look at your own “rules” around this and see where they came from.

3. If you can’t respond fully to someone within the time line, send a quick note saying you received their note / message and that you will get back to them by ___ date.

4. VIP service – consider offering a more excelled service level for your premier clients. For example, all of my personal clients have email access to me. I have let them know if they don’t receive a response from me within 24 hours, to re-send me their note as it likely got buried. This way they know my time frame for responding, and they’re not sitting there wondering why I haven’t responded. When I check email, I’m also scanning it (I get a lot), for emails from clients first, and they are whom I respond to first. My team is second.

5. Set standards for all of your communication between clients and potential clients, all the way from inquiries to each step of your programs / services. Have clearly identified processes and procedures.

6. Communicate ALL of the above with your team! Make sure they understand this is of utmost importance to you, and that they know the standards and procedures with them that you outlined in step 5. If they are not sticking to this, or if something is happening and the service level is not where you want it to be, you may need to make changes with your team. Your team is a direct reflection of you. People will remember your company and their experience with it. It’s up to you as the CEO to make sure everyone on your team is alignment with your vision and mission. You have to take responsibility.

7. Stick to what you’ve outlined! This will help you build a reputation for great service and experiences for your clients. If something is happening and you just can’t do what you’ve promised, communicate that to your clients. People are a lot more understanding then we give them credit for, and appreciate being advised of things upfront.


Written by Chris Atley, Success Coach for entrepreneurs. Join Chris to discover your true worth to increase your personal wealth. Create your ideal business by grabbing my Live Limitless Guide for free at: www.chrisatley.com

Money & Marketing Mentor Monique Caradine on Women Entrepreneurs Radio™

Topic: 4 Types of People who Create Money Easily


Money & Marketing Mentor Monique Caradine returns to Women Entrepreneurs Radio!

Monique Caradine is an award-winning TV & Radio personality, Speaker and a Money & Marketing mentor for women entrepreneurs.

She uses her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, to help women in business be seen, make an impact and make money.

Monique has been featured on the top national media outlets including CNN, National Public Radio, FOX News, ESSENCE Magazine, SIRIUS XM Satellite Radio, the Chicago Tribune, Black Enterprise.com and many more.

Her international roster of clients includes globally recognized brands such as INC. Magazine, Black Enterprise Magazine, the National PTA,  United Way, Alpha Kappa Alpha Sorority Inc. and Nielsen.

Having mentored dozens of entrepreneurs on how to become influential high-earners, Monique is now seen as one of the most respected experts in the coaching industry when it comes to Visibility and Money.

Monique is a mom and wife who now lives full-time on the beautiful Island of Puerto Rico. http://moniquecaradine.com/

For more information about the Overflow 4-day retreat in June in Puerto Rico www.overflowretreat.com


Date: Wednesday, March 18th
Time: 6:00 pm EDT

http://www.blogtalkradio.com/coachdeb/2015/03/18/money-marketing-mentor-monique-caradine-on-women-entrepreneurs-radio






Listen to internet radio with W E Radio on Blog Talk Radio



Trusting the Process

by Christine Kloser

A few e-zines ago, I wrote an article about trusting in yourself; about how we all have self-doubts. And, part of this human experience is to work through our doubts and fears… and trust in who we are and that our life’s journey is exactly right for us.

But, what about the “outside forces” that seem to be conspiring against us. Sure, we may feel like we have it “together,” that we are on the right path and we’re doing ok and then…… POW! Someone or something comes along unexpectedly that can derail everything. (For me, it’s been my physical body this week. That’s been my POW!)

Your soul’s journey isn’t only about believing in yourself and trusting your own heart. Part of the journey – a large part – is trusting the process, and understanding that EVERYTHING unfolding in your life, or with your book and business are ALL part of that journey. And that it’s all happening for your highest good. Believe me, I know this is difficult to grasp at times. Sometimes it even feels impossible.

Yet, trust is the essential key in order to be continually guided toward peace, grace – who you’re here to BE, and what you’re here to do. It’s during these most challenging times that you need to trust that your soul chose this for you. That everything in the universe is conspiring for your benefit – not your demise.

You might be asking, “My soul chose this journey for me? These challenges? This heartbreak?” (I’ve been asking these questions with regard to my physical body this week!) And the answer continues to come back as YES! This is what my soul chose – what I need for growth to occur. And yes, this is what I’m asking you to shift into, too.

I’ve had some practice with this in my life. If you’ve known me for a while, you may recall that less than four years ago I was on my knees, losing my home, going through bankruptcy – desperate, lost and terrified. I had some serious conversations (and bargaining sessions) with who I understand God to be. I kept begging to understand what it was all about. I wanted to know how that experience was going to serve me, shape me and help me get closer to doing what I was born to do. I wanted to know why it was happening!

I’ll admit, my words at the time were not quite as delicate as this. My conversations were raw, angry, loud and rather colorful. I was furious. And after I did a lot of inner work I was able to come to terms with “Yeah, somehow even this is here to serve me.” And, boy has it. I can’t even imagine what my life would look like now had I not gone through that “dark night.”

Whatever you experience, and have experienced, and will experience, is here to serve you, too. I know it’s not always easy. Yet, when you can trust that your soul knew what it was doing when it chose you and chose these experiences you can begin to extract the gems, the beauty, the gifts in the challenge. You are continually being shaped to be a vessel for more love and light to shine through. And when you’re in the “fire of transformation” that is shaping your vessel let trust liberate and guide you.

So, I’m asking you again to trust. Trust in the process. Trust in what happens to you and through you every day. It is all happening for a reason.


Christine Kloser, “The Transformation Catalyst” and award-winning author powerfully combines spiritual guidance and intuition, with nuts-and-bolts transformational writing, publishing and marketing expertise.  The result is a global movement of aspiring authors who unleash their authentic voice, share their message on the pages of a book and make their difference in the world.   Trusted and celebrated by aspiring authors and publishing industry leaders for her down to earth, authentic and inspiring approach, Christine has become the well-recognized leader of the transformational author movement having trained more than 55,000 authors and counting!   Get her free training at www.ChristineKloser.com.

Photo credit: https://www.flickr.com/photos/leonbiss/

The 5 Skills Every Visionary Woman Needs To Run Her Life and Business On Her Terms with Alexis Logan on Women Entrepreneurs Radio™

Topic: The 5 Skills Every Visionary Woman Needs To Run Her Life and Business On Her Terms


  • -The 3 biggest mistakes that successful women make that create drama and -dissatisfaction in their businesses and personal lives.
  • -The steps to building a strong inner foundation for yourself so that you have the energy to create your business and personal life the way you want it.
  • -How to build your business even if your significant other is not on board
  • -How to create a support system (family, friends, colleagues, etc) so that you can create your vision without having to fight for what you want.
  • -How to stay motivated on your mission to create the business and life you see for yourself.

Alexis Logan  - Women's Leadership Catalyst

Alexis Logan helps women visionary leaders and change-makers embrace who they really are. The founder of Embodied Authority, she's helped some of the most successful thought leaders and coaches permanently increase their self-worth and body confidence to become the hottest leaders in their industries, while creating a personal life that rocks!

Trained as a forensic social worker, Alexis gets to the root of things quickly so her clients handle the real issue standing in the way of their success.  She'll share her simple strategies to uplevel your mindset, embody your truth strength, and become the leader you were born to be. www.alexiselogan.com


Date: Wednesday, March 10th
Time: 6:00 pm EDT



Blog Talk Radio:
http://www.blogtalkradio.com/coachdeb/2015/03/11/alexis-logan-5-skills-a-visionary-woman-needs-to-create-success-on-her-terms





Listen to internet radio with W E Radio on Blog Talk Radio




3 Easy & Effective Alternatives or Additions to Your Coaching Packages

by Alicia Forest, MBA
The Business Shifter™


One of the things I enjoy about coaching is that I get to be creative with how I work with my clients. And I often ask them to create the program they'd most like, and usually we can make something up that works for both of us.

But in the 12+ years that I've been around the coaching industry, I've seen a rapid change from traditional 1:1 coaching of three 45 minute sessions per month for a monthly fee to session bundles, coaching programs that last as long as a year, in-person retreats, and much more.


And yet there are some simple ways that you can add value to your current coaching packages or offer these alternatives to phone-only coaching as stand-alone packages that can be very enticing to your clients. Consider adding any of the options below to increase the value of your packages, or offer them as a stand-alone package, giving them a way to work with you at a more accessible investment as well as help you as the coach to leverage your time.

Here are three of my personal favorites:

1. e-Coaching


In addition to phone sessions, one of the ways that I coach my private clients is through e-coaching, or coaching via email and/or instant messaging.

I hold a firm belief that email coaching is just as powerful, if not more so, than phone coaching - and here's why:

When you send an email asking for help, the simple act of writing and sending it creates energy that initiates the process of an answer coming to you - and not just MY answer.

When you put a problem out into the world, not only do the synapses in your brain start firing (our brains can't help but answer questions) to come up with a solution, but the Universe starts working in order to bring you a solution as well.

It's why experienced coaches understand that the real coaching happens between the sessions...

And e-coaching is also just a whole lot easier - you don't have to schedule a call, you don't have to be tied to a phone, or even a computer (you can e-coach vie smart phone). And your client doesn't have to wait until their next session to get the support they need - they just send an email!

2. Audio Coaching

For those of you who would rather coach by talking instead of typing, here's an idea for you.

I have a private client who is happy to receive questions via email but prefers to answer those questions via audio. What she does is simply call into her recording service (in this case AudioAcrobat, but you could record on your laptop), records her answer, and then sends the client the MP3 link to listen to. Simple and brilliant!

3. Video Coaching

Another alternative to phone coaching is to offer video coaching. I do this often with my clients who live outside of the United States, via Skype Video. It's free for both of us and it is the next best thing to being in-person.

And you could also offer video coaching in the same way that I described above in #2. For example, I have a client who would much prefer recording a quick video where she can share screen shots, links and more in response to her client's questions and requests for help.

Which one of these alternatives or additions to phone coaching could you add to your current packages or that you could create a stand-alone package to offer?

© 2015 Alicia Forest International | All rights reserved.

Alicia Forest, MBA mentors women entrepreneurs on how to build a priority-based, highly profitable business, in less than part-time hours. Get her FREE series on how you can do this too at http://aliciaforest.com.

International Women's Day 2015

International Women's Day 2015 

Theme: Make it Happen


International Women's Day has been observed since in the early 1900's, a time of great expansion and turbulence in the industrialized world that saw booming population growth and the rise of radical ideologies.

Annually on 8 March, thousands of events are held throughout the world to inspire women and celebrate achievements. A global web of rich and diverse local activity connects women from all around the world ranging from political rallies, business conferences, government activities and networking events through to local women's craft markets, theatric performances, fashion parades and more.

Many global corporations have also started to more actively support IWD by running their own internal events and through supporting external ones. For example, on 8 March search engine and media giant Google some years even changes its logo on its global search pages. Year on year IWD is certainly increasing in status. The United States even designates the whole month of March as 'Women's History Month'.

So make a difference, think globally and act locally !! Make everyday International Women's Day. Do your bit to ensure that the future for girls is bright, equal, safe and rewarding.

Source: http://www.internationalwomensday.com/about.asp#.VPt_lY4lLkc
Support International Women's Day ONLINE

Use your voice via social media:
- #MakeItHappen
- #womensday
- #IWD2015
- #internationalwomensday
- #PaintItPurple
- And watch out for even more #hashtag activism from loads of great groups all around the world

How to Get People to Open Your Emails

by Christine Kane

If you’re like me, you’re on many mailing lists.  Which means 20 new emails hit your inbox for each 1 that you actually manage to read.

Reality is—we’re just not opening emails and when we do, we’ve got so much going on that we’re onto something else midway and never even click a link.

Now put yourself on the receiving end of you. The people on your list are equally overwhelmed.

However – people DO still open email! And businesses DO still get sales because of email. So email marketing still works. But you should take some time to do it RIGHT.

But how to get people to open (and read) your emails?

FIRST:  Be someone who gives value consistently in your emails
If you’re reading this, I trust you’re a heart-centered, purpose-driven entrepreneur changing the world.

But WAY too many heart-centered purpose-driven entrepreneurs seem to think that their heart-centeredness is enough.  People should just GET my mission, right?

Well, no.

The question here is: Do your emails provide value?

No matter what business you’re in… You have to be clear in your message. You must understand on a deep level:

  •     What are you sharing?
  •     Who are you?
  •     And why does it matter?

Often dismissed as the “soft stuff,” this is what builds trust.

As you write your email: what, of value, are you sharing with your people? How are you serving them?

SECOND:  Write great emails and subject lines

Too often I see this happen:

The entrepreneur writes a long, weighty missive. Too much content, too many options and ZERO editing.

And then?

He slaps on a subject line, hoping it’ll work…

If you want people to open your emails, you have to write emails that are worth opening. And it starts with a compelling subject line.

Think about an email from a friend with a subject line that makes you smile. It makes you WANT to open her email.  THAT is what you’re going for.

Everyone wants a subject line formula…some tactic that’ll make people magically open the email. But there isn’t one.

This is CREATIVE work. And it’s not always easy. It requires stepping back from what you want to say, and thinking instead about what your people want to hear.

And at the same time: play and TRACK.

Start experimenting with different things to see what does work…

Then, review open rates to see which subject lines got opens and which ones didn’t. You’ll start to see some patterns.

LAST:  Respect your reader

Respect the time and attention of your reader. Of all the emails in all the inboxes in all the world-wide-web, you opened mine… It’s a gift.

  •     Keep paragraphs short.
  •     Make sure the font is big enough.
  •     Is your email viewable on all browsers?
  •     Does a weird string of icons replace each apostrophe?

When an email doesn’t follow these guidelines, they’re like snags in your reader’s attention. The amount of trust that gets diminished with each snag is unfathomable…

We’ve simply gotten to a point where, with all the noise, everything else is a click away and it’s like: Meh, I don’t have time… I like her, but I’m done with this…

Your list must trust you not to bombard them with tons of stuff in each email – no 50 shades of content options.

I’ve written elsewhere about the power of one…There is something compelling about having one topic emails, which directly relates to getting people to convert – to follow your single call to action.

Tell me this:

What was the last subject line that made you actually open an email?  Do you remember?

Christine Kane is the Mentor to People Who are Changing the World. She helps women and men Uplevel their lives, their businesses and their success. Her weekly Uplevel You eZine goes out to over 37,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a FREE subscription at http://christinekane.com.

"How to go From BooHoo to WooHoo in 90 Days" with Coach Cassandra James on Women Entrepreneurs Radio™

Cassandra James is a Life Coach, workshop presenter, and author of the book "How to go From BooHoo to WooHoo in 90 Days."

Cassandra is the founder of How To WooHoo, a life coaching solution developed to support her audiences in their journey of inner transformation.  Having transformed her own suicidal tendencies, she is on a mission to help others do the same.

Cassandra has appeared on "Over the Hump" with CNN correspondent Laurie Dhue, been quoted in Ebony magazine, The Washington Times, US News and World Report, and The New York Daily News as an expert in inner transformation and relationships.

Cassandra has served on the boards of various non-profit organizations whose mission is to educate and therefore empower those whom they serve.


Visit her website, howtowoohoo.net to learn more about her writing, courses, and product recommendations.

Amazon buy link for How to Go from BooHoo to WooHoo in 90 Days: http://goo.gl/sCblmP



Date: Wednesday, March 4th
Time: 6:00 pm EST


Blog Talk Radio:
http://www.blogtalkradio.com/coachdeb/2015/03/04/how-to-go-from-boohoo-to-woohoo-in-90-days-with-author-coach-cassandra-james


Subscribe to the show on iTunes: https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2 

Listen on Podomatic (or download the mobile app): http://dbcoach.podomatic.com/ 

Learn Empowering Life Principles that Transform Your Spirit

Develop an unbreakable spirit that empowers you to overcome life’s greatest challenges

In Get Up! I Can’t. I Will. I Did…Here’s How!, author Rodney Flowers delivers a true-life account of his own inspirational recovery from a paralyzing high school football injury in 1993. You’ll learn how to overcome obstacles and challenges in your own life, so you can fulfill your true purpose and achieve your ultimate potential.

Get Up! I Can’t. I Will. I Did…Here’s How!, is a testimony of strength, courage and faith. Rodney Flowers encourages you to think positive, never give up and keep working hard towards your dreams,” raves New York Times bestselling author, Peggy McColl.

“His ability to surpass obstacles, overcome adversity, and rise to his level of success is truly amazing. For all he has done and continues to do to help those around him speaks volumes about his heart! Rodney Flowers is truly an inspiration.””

Get Up! I Can’t. I Will. I Did…Here’s How! will encourage, inspire and motivate you to never give up when you hit one of life’s many roadblocks. Through this vibrant life-affirming book you’ll discover a powerful set of tools that give you the strength to always pursue your dreams with passion and purpose—regardless of any obstacles that get in your way

Rodney Flowers has gained a well-earned reputation as a vibrant role model who has a tremendous impact on every life he touches. The experience and insights he shares in this moving book will change your perspective on how capable you really are!

By learning to look within yourself for answers instead of feeling like a victim of circumstances, you’ll discover how to use challenges as opportunities to grow far beyond anything you ever thought was possible.

*Today only during the official launch of "GET UP! I CAN’T. I WILL. I DID…HERE’S HOW!,” you'll receive hundreds of dollars worth of bonus gifts with your purchase of this empowering new book!

Click here to learn more about the book, bonus gifts and ordering.

Quotes that Pack a Wallop!

by Mickie Kennedy

"My attempt was to say in the time that he mentioned it, it was a distraction, because it was the decriminalization, legalization," said Mayor Rawlings-Blake.

You've seen this kind of quote before, right? It doesn't make for very interesting reading, nor does it make Mayor Rawlings-Blake sound particularly insightful -- but unless Mayor Rawlings-Blake is talking reelection, she really doesn't have to worry about it too much. 

But as an entrepreneur or small business owner, you do.

When you're sending out a press release or talking to a reporter about your business, you better believe that the quote you're using matters.  In fact, it can make the difference between your story getting picked up and publicized and your release landing in the "circular file."

When putting together a press release, it can be difficult to find a quote that will get noticed and, more importantly, get printed. The obvious things like correct spelling, punctuation, and grammar will help, but what else can a writer do to make sure their quotes are taken seriously and their businesses mentioned in a story?


Quotes that KISS

First, keep it simple. A short, impactful statement is more likely to catch attention than flowery prose about nothing. Great quotes share insight, call attention to an event or activity, or give an update on something that impacts your intended audience.

Let's consider another quote:

"The EMT Jacket's patented multi-pocket system is already being employed by emergency medical professionals across the country, helping them save time and save lives," says CEO Lydia Brunch.

Notice how in that brief statement the CEO not only plugged her product, but did so in a manner that was compelling, short, sweet, and to the point?  When writing a quote or talking to a reporter, remember to KISS -- Keep It Short and Sweet.

Controversial/Opinionated Quotes

"While most people saw Ebola as a tragedy, we saw it as an opportunity," Chairperson Roberta Shocks says. "Sani-Hands Gel will soon be carried by many health workers going overseas."

Quotes like the one above catch people's attention, which is, in essence, a great reporter's job. Their mission is to get people to read and talk about what they have written. A controversial quote does just that -- it gets people talking. 

While it may sound a little bone-headed at first, taking the opportunity to put an opinion into your quote that a majority of people may not find agreeable has worked wonders for business professionals in the past.  Reporters always need to represent both sides of an story, which isn't always easy to do.  If you have a quote that fills that need -- you're golden.

It goes without saying, of course, to use some caution here.  Notice how the product in the quote above had a direct tie into the issue being opined.  If your product or service doesn't have a stake in what you're about to make a quote on, it's probably best not to venture an opinion. Likewise: don't be obscene or crude.

Lessons Learned

Quotes with proper grammar, punctuation and spelling get read. Brief quotes that have insightful, interesting information get attention. Snappy quotes that are well written, that include news that may impact the intended audience, or share a controversial opinion get printed and passed around. (And that's the ultimate goal, isn't it?)

Some pitfalls to watch out for:

  • Don't share a quote that could be taken out of context, or that attack other people. You could end up facing a libel suit.
  • Don't use too many quotes. If your press release is crowded with quotations, how will one stand out?
  • Always use the full name and title of the person you are quoting.
  • Don't make a quote the lead or the headline, put in the body of the press release.  Even the shortest and most well-written quotes are too wordy for this.

Follow these rules and you may see your quote above the fold! 

For more tips and advice on getting attention from the media, download the free eReleases guide on how to write a press release.



About the author: Mickie Kennedy is the founder of eReleases PR.  He lives in Baltimore, MD.

Book Review: Emergence: Seven Steps for Radical Life Change

Emergence: Seven Steps for Radical Life ChangeEmergence: Seven Steps for Radical Life Change by Derek Rydall
My rating: 4 of 5 stars

A perfect book for those who want to merge practical action steps with metaphysical principles. Author Derek Rydall is not shy about sharing his own journey, and never sets himself up as a "guru." His examples are very much rooted in the real world, and understandable to anyone who's searching for more meaning in their lives.

His "Seven Stages of Emergineering" gives the reader a blueprint on how to work through the process. The stages include visioning, creating a plan, and acting "as if" the conditions you desire are already in your life. He includes exercises and meditations to assist you along the way.

I've read a lot of self-help books, and this one stands out. Rydall's sincerity and belief that a better world is possible through self understanding, made this especially inspiring.

One of of the most helpful sections was where he discussed how to deal with habitual behaviors. When we're in a rut it can be hard to get out and make positive changes. Because of this, I found his sections on "kicking old habits" and "finding your emerging edge" to be incredibly motivational. This is the type of book you'll pick up time and time again. (I received a review copy of this book.)

Amazon link:
Emergence: Seven Steps for Radical Life Change

5 Easy Ways to Give Your Niche Something New

by Alicia Forest, MBA
The Business Shifter™


One of the ways my business had been successful over the years has been by repeating what's worked.

And then there comes a time when my market and I are ready for something fresh, something new to re-ignite the fires or to advance together into a new level of growth. This also helps keep your list interested, and it helps you stay on the cutting edge in your market.


Here are 5 easy ways for getting and staying hot in your market:

1. Be recognized...

Start showing up - in-person and/or virtually - at events that are offered for your target market. Throw your own events. Be seen on discussion lists and popular blogs where your target market hangs out. Join the conversation, offer your valuable insights and comments, ask good questions and give good answers. Joint venture with your colleagues and double your efforts with half the work. Join associations made up of your peers and volunteer to be on a committee or head up a project.

There are loads of ways to build your recognition in your market. Pick a couple and start doing them NOW.

2. Be open to offering others' products...


If you've hit a creative low point, there's always the option of offering someone else's product to your list. It's still new and fresh material to them and a new offer for you to make.

Make a list of five of your colleagues who each have a product offering that complements what it is that you do and start building a relationship with them now (if you don't have one already), so when you want to offer their product, they've gotten to know you and your business a bit so they may be more willing to say yes to that kind of strategic alliance.

3. Be more "serviceable"...

Take a fresh look at your service offerings. Write down what they look like currently on one sheet of paper, including all the features and benefits. On a separate sheet of paper, write down how you'd like your services to look, including all the features and benefits. You might be surprised to find a real difference.

Based on what you discover, consider repackaging your current offerings in a way that better suits you and your clients.

4. Be trendy...

Enter the conversation already going on in your client's mind to spark new ideas. What are they reading, seeing on TV, involved in right now in their world? What current event or newsy item or popular TV show can you tie into your sales copy for your offerings that will keep it fresh and make stand out in an already crowded marketplace?

5. Be occasion-oriented

Tie a promotion into a holiday or special occasion. There's hardly a week that goes by these days that doesn't have some sort of celebration attached to it. Or you could make up your own. For example, January (New Year's) and September (Back-to-School) are great months for launching new products, programs, or services that allow the client to do, be and have better.

If you want to keep your clients and customers, keep them interested. Consider offering something new, either in the way of a new product, program or services tailored to their wants or by tweaking your current offerings to keep them fresh and make them stand out in an already crowded marketplace.


© 2015 Alicia Forest International | All rights reserved.

Alicia Forest, MBA mentors women entrepreneurs on how to build a priority-based, highly profitable business, in less than part-time hours. Get her FREE series on how you can do this too at http://aliciaforest.com.

Virtual Assistance for Authors with Marketing & PR Specialist Michelle Anastasio-Festi on Women Entrepreneurs Radio™

My Advertising and Marketing career began in 1998, at the advertising agency, Poster Publicity International in New York City (that later merged with Kinetic Worldwide). My post as "Out-of-Home" Media Specialist and Account Executive included media buying, strategy and planning, and production for "Outdoor" media. 

The above experience provided a sturdy foundation for the my next role as Senior Media Planner at Media Space Solutions in Norwalk, Connecticut.

This position was twofold - both creative and analytical.  I not only oversaw national print campaigns and managed the RFP process for national brands, but I also worked closely with the IT Director to specify, develop, implement and communicate enhancements to PlanET (a proprietary planning tool) and APEX systems.
 
With solid marketing and advertising expertise, I worked in a consulting capacity for several years at both Connecticut and New York-based firms to include Team GAT (German American Technologies) and G.E. Pharma. In addition to Print, and Outdoor Media, these varied roles led me to obtain a firm grasp on planning and analysis for trade show marketing, online advertising, and social media management. 

With varied marketing and media experience fifteen years strong, I decided to launch my own firm (CT Virtual) in 2011. Our "Virtual Assistant Solutions" provide strategy and creative direction to a growing niche. In a time where the publishing industry is undergoing drastic changes, so are the methods for driving traditional PR and Book Marketing services, and this is where my firm comes in.

We partner with Authors and Speakers to provide them with cutting edge Marketing, PR, and Creative Services that drive exposure and help them sell more books. Our drive for innovation and excellence is unsurpassed. We form winning strategies and our forte is versatility, as evidenced by our wide-ranging portfolio.


Date: Wednesday, February 18th
Time: 8:00 pm EST
http://www.blogtalkradio.com/coachdeb/2015/02/19/virtual-assistance-for-authors-with-marketing-pr-specialist-michelle-anastasio




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