Research shows that most people are unsatisfied and unfulfilled with their goals. I’ve found the same thing with business owners specifically. They stop themselves from dreaming big because they are simultaneously judging “how” they are going to make it happen. So they don’t even bother.
So what ended up happening? They are unhappy with the goals they do set for themselves. It makes total sense. They aren’t allowing their true desires to come forth, thus feeling resentful and deeply unhappy.
Do you want to be one of those people? Are you one of those people?
Have you let yourself dream so big you get lost in the excitement of it all?
What if you let go of the “how”? Not for long, but just for a few minutes. Where during those few minutes you let yourself really go for it. Where you allow yourself to let those secret dreams and desires come to the surface. If money weren’t an issue, what would you really be doing? If you had more time, what would you do with it?
What if I told you the “how” isn’t actually up to you? At your core you already are abundance. Where love and peace are your birthright, where the means to do just that is available through something bigger. Where your security is taken care of.
That’s right, I said it. Where your security is taken care of. Where you don’t have to worry. You can just be. Where you can live more, love more and play more.
You can. First, you just need to believe it might be possible. Second, you need to dig out any beliefs holding you back from doing this. We are pre-programmed with a lot of limiting beliefs that are based in lack and basically of the ego. Don’t let them stop you any longer. You can achieve all of your Heart’s desire. You just need to know how to tune in and listen to your inner guidance.
Written by Chris Atley, Success Coach for entrepreneurs. Join Chris to discover your true worth to increase your personal wealth. Create your ideal business by grabbing my Live Limitless Guide for free at: www.chrisatley.com.
Christine’s background involves: raising millions in sponsorship/sales; co-production in 80,000+ attendee world-class events; and, conceptualizing and building her own self-discovery event property with 300+ international presenters.
Daily Life-Mastery is about inspiring entrepreneurs to be the #1 curator of their life. Christine offerings can be found at dailylifemastery.com
Date: Wednesday, April 21st
Time: 6:00 pm EDT
The Business Shifter™
If you're running your own business, you're going to have days, weeks, even months, when Life shows up and shifts all of your best laid plans. Of course, the beauty of being your own boss is that you have a great amount of freedom and flexibility, so how do you roll with it when all those plans go awry?
Here are 3 simple ways to ride it out with as much ease and grace as possible:
1. Let Go
Planned on getting that sales page done? Wanted to finish writing those final chapters of your book? Hoped to attend a networking event? Set up to shoot that video series? Write your new free taste? Offer a new program?
But then Life threw a wrench into your plans and so nothing happened. A child or a parent is sick and needs you, your computer died, you got the flu, your child is having trouble in school, you've had a fight with a loved one, or some other emotional or physical upheaval has occurred.
I'm a planner, and I've learned, especially once I had children, that things don't often go to plan. And if I don't want to be frustrated and stressed, then I need to be flexible and patient (and yes, that's still hard sometimes).
The only thing you can do when your heart, mind and energy is needed elsewhere is to go with it. Let go of the plan and go where you are needed.
2. The 'One Thing' Rule
I want to share with you one of my secrets to my enduring success that you can apply when your plan gets knocked off-track or you find yourself with little time to work on your business.
Ask yourself this one simple question:
What's the ONE THING I can do today to move my business forward?
When you simply don't have the capacity or the time to work your plan, there is often one thing that you can do that will make you feel that you accomplished something in that day, which will help to fortify you moving forward.
3. Get support
Of course, sailing more smoothly through troubled waters requires support - family, friend, colleague, mentor, and business assistant support.
When Life is tumultuous, reach out for the support you need to help you through. Whether it's a shoulder to lean on, a vent session, an emergency call, or adding another team member - reach out and support yourself by asking for whatever kind of help you need.
And remember, tomorrow is another day. :-)
© 2014 Alicia Forest International | All rights reserved.
Alicia Forest, MBA mentors women entrepreneurs on how to build a priority-based, highly profitable business, in less than part-time hours. Get her FREE series on how you can do this too at http://aliciaforest.com.
In Cleaning Up in a Dirty Business, bookkeeper and entrepreneur Cora Schupp offers a straightforward solution for you to gain control of your career and increase your earnings. Cleaning companies can be very stable and profitable, and they require minimal start-up costs.
About the Book: Leaving no corner undusted, Schupp guides you through everything you need to know about starting your own cleaning company—from how to land your first big client to hiring the right staff and marketing. Sparkling with wit and encouragement, Cleaning Up combines practical advice with fun cartoons and Schupp’s personal stories, including common problems you might face and how to over- come them.
An easy-to-follow action plan helps you break the barrier between dreaming and action—and tidy up when you’re done. As a bonus, you will receive free downloads of all the tem- plates you need to start your small business, from budgets to cleaning checklists.
WITHIN YEARS OF building both a janitorial service and janitorial supply company from scratch, Cora Schupp quickly found herself among the top five percent of female wage earners in Canada, holding competitive contracts with dozens of department and grocery store chains as well as managing a staff of more than 100 people. After selling both successful businesses in 2005, Schupp settled in New Westminster, BC, where she currently performs professional accounting and bookkeeping services for a variety of clients, including Learning Curve Series founders Curve Communications Group Ltd.
About the Author: Besides having raised a family, run two janitorial companies, and being currently self-employed doing bookkeeping and accounting, Cora Schupp is a published woman author. The book was written for people who want to start their own business, and give them the information and focus they need, from someone who had already successfully achieved that goal. It is part of Curve Communication’s “Learning Curve” Series.
Deborah Bailey: Glad you could stop by and share some details from your new book. First of all, is this book a guide for starting a janitorial business?
Cora Schupp: Thanks for hosting me today, Deborah. Yes, it is written to help people who want to start their own business, and show how a janitorial company is a very good option. It advises
the reader how to conceptualize and start from the ground up, helping each step of the way. I am especially proud of the business templates I created on coraschupp.com, where the customer can download spreadsheets and documents free.
Deborah: That's great. What gave you the idea to create a book to help others start this type of business?
Cora: I always wanted to write, and so many things happened to me during the 20 years I ran a janitorial business, that no one would believe me – truth is stranger than fiction Too often women are told that they can’t do something, or that it is too hard. Let them find their strengths out for themselves, and if I can be a mentor, even better.
Deborah: Any challenges in writing this book?
Cora: Looking back, the actual writing was easy. It was the re-writing and responding to edits that took more time than I realized. My advice is to not give up along the way because it really does get more exciting. Also don’t worry about your spelling or grammar; that’s what the copy editors do. It is more important to keep your own voice alive in your book. As Nike says, “Just do it!”
Deborah: Any tips to share with someone who wants to be published?
Cora: Curve Communications Group Ltd. (one of Vancouver’s leading Sales and Marketing firms)
already had the staff in place to help with my venture. Copyediting, design and social media were already their strong points. For those who still want to be published, make sure they partner with a strong company who can help with all the details from start to finish. I had no idea of how many technical details there are (setting up the ISBN number, the microsite, the US Tax number, etc. etc.)
Now that I have actually published a book, and saw what else is out there, it is a shame to put all your hard work into writing a book, and then have an unprofessional or inexperienced company do the rest
and come up with a shoddy finished product.
Deborah: Being a writer myself, I'm always interested in finding out how other writers like to work. What's your writing routine?
Cora: I’m still old school and like to keep a notebook and pen in my purse. If I am commuting or waiting for an appointment, I write little anecdotes or notes down as I think of them. Sometimes weeks will go by, but then I will find time to write a few pages or paragraphs. I don’t wait too long, or the thoughts aren’t fresh anymore, or aren’t relevant. I am self-employed doing accounting and
bookkeeping, and may write another book in the Learning Curve Series in that field.
Deborah: Can you share an excerpt so readers can get an idea of what's included?
Cora: Yes, here it is:
WHY OWNING A JANITORIAL COMPANY IS A GREAT IDEA! After years of running a janitorial service company, I found myself among the top 5% of female wage earners in Canada, earning $90,000 per year in 2004 (and my husband pulling an equal share) with no postsecondary education. I had contracts with a chain of department stores and 13 grocery superstores. I had over 100 employees working for me and was my own boss. I built my company from scratch – and so can you.
How did I get my start? Newly married in a small northern town named Kitimat, BC, in the late 1970s, my husband and I scraped together a down payment on a house by doing janitorial work in the evening.
The contractor who built our house also had a janitorial service, so we both worked full-time during the day and rushed to our evening jobs after a quick dinner. We dreamt of moving to the Lower Mainland of British Columbia, where there were better educational opportunities for our children, more social and cultural advantages, and better weather.
After a couple of years, we decided that the only way we could leave Kitimat was to gain some experience owning a small company. We started cleaning apartments that had been vacated, then we moved on to construction cleanup, before finally picking up a couple of small contracts. I was nine months pregnant when I dropped off our first signed contract! It was for cleaning the offices of a natural gas company. I did all the bookkeeping for our small business, which included payroll, taxes, Workers’ Compensation, etc. ad infinitum. Eventually we sold our company for a healthy profit and took the plunge to the Lower Mainland.
We moved to Surrey, BC, in 1986, right before the World Exposition, or EXPO, started. We bought a small existing janitorial company that included an old truck, a buffing machine, some odds and sods of mops and buckets, and two little contracts. Buying this company turned out to be a good investment because we did such a great job that the clients were happy to be our references. Within three months we were grossing $10,000 a month.
From these small beginnings, we took on contracts with the chain stores. We were able to save for our retirement, educate our children, own a lovely home with property, and we still had time to travel.
I decided to write this book in an effort to help those of you who have always dreamed of owning
your own business but didn’t know where to start. If you use my model for success, you will be well on your way to becoming a business owner. The type of person who had “to do everything the hard way,” I can save you not only money but also a lot of stress and heartache by sharing my own experiences.
Deborah: What inspires you to do the work you do?
Cora: Like everyone else on this planet, I have had my shares of challenges and disappointments. I have really learned to rely on my strengths, and myself, but sincerely want to help other people to get
on that same road of success. Mentoring others is my philosophy in life.
Deborah: Where can people find your book?
Cora: My book is available on the major retail sites.
Deborah: Thanks again for sharing your book with us. Please share your website and social media URLs.
Cora: It was a pleasure! I invite you to look at my microsite: corashupp.com.
Many people don’t realize it, but the best source for speaking gigs is right under their nose.
It’s their next, upcoming speaking event.
In fact, three different parties at that engagement have the potential to refer you from that gig into many more—or even get you booked on the spot.
Here are those three parties whom you can leverage at every speaking event:
1. The Audience
Your audience is one of your richest sources for leads. Just think about it. Most people in your audience attend multiple groups and gatherings, many of which need speakers. To enlist their help, often all you have to do is ask.
For instance, when I was just getting started, I spoke in Tucson to 30 people. At the end of my talk, I asked the audience to raise their hands if they knew of other groups that could benefit from my message. Twelve people raised their hands. From those 12 referrals came my next 4 gigs.
When you speak, your audience is the best place to source your next gig!
2. The Host
The host of your speaking engagement is another rich source of leads. Hosts can refer you to other chapters of the organization, other organizations that they network with, or even other speakers who present to similar audiences. Few people do this, but you can also ask for a letter from your host, attesting to the power of your talk. This is a great testimonial to show to a host who is considering booking you.
For instance, a couple of years ago, when I spoke at eWomen Network, the founder and host introduced me to the leader of a group that serves African-American Entrepreneurs. They were looking for someone with my expertise, and, because of that host-to-host introduction, they booked me. In fact, I ended up being the first white speaker they’d ever had at their conference.
3. Other Speakers
Other speakers at your event or venue are clearly out there looking for the same client profile as you. So whether they’re in the room or you see their name on the website, it’s very fruitful to say, “Hey, I spoke at the Dallas Chamber this week, and I saw that you spoke there last week. Where else do you speak in Dallas that I should go to? And let me tell you about a few places that I’ve found.”
If you’re concerned about competition, don’t be, because, generally, once a speaker has presented somewhere, they won’t be back for a while. So you both have everything to gain by sharing referrals with each other.
If you love what you do, but hate the "sales part," sales conversion expert Lisa Sasevich will show you how to attract new clients, expand your reach and grow your profits with no additional time or marketing budget...and without being salesy. Get your FREE Sales Training and Sales Nuggets now at www.FreeSalesTrainingFromLisa.com.
Cheerleader for Christ, Evangelist, Int'l. Speaker, National Conference Leader, Cancer Survivor, Teacher, Wife, Mother, Daughter, Sister, Loyal Friend & Confidant
She Laughs. She Plays. She Thrives. She Soars!
This is Sheria's motto. Sheria's passion is threefold in which she loves working within the women ministry, marriage ministry and teaching entrepreneurs how to create and run viable businesses.
Sheria is an energetic and enthusiastic individual who has been retained as a Thought Leader and Business Strategist for several organizations traveling and teaching both nationally and internationally.
She is the Founder and Managing Director of She Soars (one of the fastest growing women professional and entrepreneurial connections), Cast Your Pearls Philanthropic Benefit (which honors cancer survivors and extraordinary caregivers) and She Soars Above Youth (empowering youth in the education school system to become intentional about the choices they make and the relationships they build).
Today you will also find Sheria conducting leadership and public speaking training to organizations in the financial district and Wall Street (NYC).
Sheria is naturally optimistic. She is a lover of people, an encourager and supporter.
She Soars is one of the fastest growing professional women networks where lives are empowered and great friendships are created by building strong alliances and collaborating with women who want to: fulfill their dreams of owning their own business or turn a hobby into a revenue generator.
She Soars currently have networks throughout New York City (Manhattan, Brooklyn, Bronx), Long Island, South Carolina, North Carolina and Puerto Rico.
Date: Wednesday, April 8th
Time: 6:00 pm EDT
I had something interesting happen this week, and I’m sharing it because I don’t think a lot of coaches / mentors are always sharing real business challenges. It isn’t always rosy and magical with butterflies, even for industry leaders. There are challenges and it is all about how you handle them that will make or break you.
I had someone actually threaten to report me as fraudulent recently. This was all over a payment under $100.00 I might add. To be honest, it wasn’t so much the amount that bothered me, but the way this person behaved. I haven’t witnessed behavior like this since my insurance days, where people were trying to sue our corporate clients for everything under the sun. We definitely saw the greed come out in people.
Unfortunately, this particular person was using scare tactics and bullying to get their own way. Sure, I’ve had some people want refunds in the past. One person even made a charge back (where one has their credit card carrier reverse the charge), and told their credit card carrier they never authorized the charge even though there was a signed contract in place. It happens. C’est la vie.
Read on to learn more and how to move through these situations.
I share these stories with you so that you can rest assured that these issues are normal, and will unfortunately happen more often the larger your business grows. It’s okay. Do not take anything personally. If you uphold your business values and ethics to the best of your ability, then you have nothing to feel badly about. And, if by chance you don’t; make amends if possible, forgive yourself, learn the lesson and move on.
Here are 5 knowledge nuggets to help you move through these situations.
1. If you are a coach, or other similar type of service provider, know that your clients are responsible for their results. Actually, this applies to other businesses and our society in general to be honest. Most people are looking to blame someone else for their situation or circumstances. YOU create everything happening in your life. Your thoughts are responsible. The faster you can accept that, the faster you will start seeing the results in your own business. If you’re not where you want to be, then ask where your thinking is off. What do you need to believe instead?
If a client isn’t getting the results they want, this is because they aren’t doing what they need to do. As a coach, you cannot do the work for them. You can guide them, but they have to be open and willing to do whatever it takes to get the results they want. This also applies when they ARE getting results. You are not responsible for this either! They have done the work, and you have guided them. Let them be 100% responsible both ways.
Now of course if you’re providing a service like a brain surgeon, the above may not quite apply. If someone did have surgery though, part of their rehabilitation may be up to them :)
2. Also with accepting responsibility, is it’s close cousin, don’t take things personally. Recognize that each person is operating from their own belief system and paradigm (how they are seeing the world). You can’t possibly know what is going on with someone and how they’re making decisions at any given time. Especially if you don’t have the opportunity to speak with them directly. The person I mentioned could be having money or relationship issues with their spouse and is acting out based on fear. Who knows? Recognize that you only have control over how you respond. You get to decide whether or not you will let someone’s comments bother you or not.
I can tell you that if this had happened a few years ago, I would have stewed about the “unfairness” of it for days, probably even weeks. Instead I shrugged it off within 10 minutes. I still dealt with it, but I was unattached emotionally. This enabled me to think more clearly about my course of action and therefore response.
3. Look at why this is coming-up for you. What is the lesson? The lesson might just be to practice responding versus reacting. If a similar type of issue is repeating itself, there is likely a bigger lesson to learn. What is it? What do you need to let go of?
4. Letting go. Even if this person is 99% wrong in your mind, is it worth pursuing? Know that it is likely causing a huge distraction from what you really need to be focusing on to grow your business. Is this where you really want to focus your time and energy? Getting stuck in what is “fair” and “the principle” of it can eat you up inside. Now it might be worth it. You get to decide. If not, write it off as just being part of business and do what you need to do to move on.
5. Relax and notice the peace you feel within when you approach disgruntled people in your business (and in general) in this manner. Letting things roll off your back is a much calmer (and a less dramatic) place to be.
Written by Chris Atley, Success Coach for entrepreneurs. Join Chris to discover your true worth to increase your personal wealth. Create your ideal business by grabbing my Live Limitless Guide for free at: http://chrisatley.com.
As entrepreneurs, we pride ourselves on our individualistic natures and the strength it takes for us to show up every day and run our businesses. But once we step into a big role, even we can’t escape those humbling moments where we come face to face with our inherent weaknesses. Some of us are brilliant at motivating our team, but we get a little sloppy when tending to little details. Others shine at ironing out inefficiencies, but aren’t so good at big-picture innovating.
These inconsistencies are what make us human. And while it might be hard to fess up to our weaknesses, bringing them to light is exactly what we need to do in order to make sure our businesses succeed.
The quiz below will help you identify your weak spots as a business owner. Pick the best answer, and get ready to learn what lies beneath your personal and professional quirks:
1. You’re most motivated when you are:
a. Following your bliss
b. Feeling aligned with your short and long-term goals
c. Following a regimen that you know will get you specific results
2. You’re deciding a new color palette to represent your brand:
a. You pick out your favorite colors—the ones that make you feel happy
b. You rely on your designer’s advice. After all, she’s the best in town
c. You stick to the same color family that best represents your brand
3. You are about to make a speech and you realize you’ve misplaced your notes. You:
a. Breathe deeply and wing it
b. Ask for a short postponement and have your office fax your notes over to you
c. Apologize and switch to another well-remembered speech
4. What’s your ideal way to brainstorm with your team?
a. You come up with all the ideas, and your team executes
b. Your team brainstorms, and you pick the winning idea
c. You brainstorm with your team, and the best idea wins
5. Your loyal clients would best describe you as:
a. Creative, eccentric, and free-spirited
b. Warm, personable, and adaptable
c. Reliable, punctual, and professional
6. It’s Wednesday morning, and you get an emergency call that requires you to leave town the same night, to be gone through the weekend. You:
a. Leave everything right where it is. You’ll deal with work when you get back
b. Call your team immediately and delegate as many tasks out as you can
c. Try to crank out as much as you can, and then take the work with you on the plane
7. Out of the 10 great ideas you jotted down in 2013, how many were actually realized:
a. One to two (You had 20 ideas and couldn’t decide)
b. All 10 (but you have to check with your team to see the status)
c. Three to five (You were too busy to do all ten)
8. Your employees would describe you as:
a. Fun and unpredictable, but a little moody
b. Nurturing and trusting, but a little indecisive
c. Hard working and reliable, but a little rigid
Your strength is: you trust your instincts. This confidence allows you to think on your feet, and it carries you through the inevitable uncertainty that comes with running a business.
Your weak spot is: you let your emotions drive your decision-making, which might feel good in the moment, but could alienate you from your team and your clients. Work on staying focused enough to communicate your ideas properly, and try to engage a bit more to make sure that your projects are on track and things are running as smoothly as they could be.
Keep in check: Your ego, which clouds your judgment often.
Your strength is: you are a natural team player. You probably have a tight-knit team that feels like family, and your sincere nature forges solid client relationships. Your people skills allow you to shine at business development.
Your weak spot is: You second-guess yourself quite often and place important decisions in other people’s hands. Work on trusting your instincts a bit more, and don’t be afraid to take the reins in situations where you must lead your team.
Keep in check: Your people-pleasing tendencies, which can undermine your leadership position.
Your strength is: you are highly organized and your business appears flawless. You run a tight ship and aren’t afraid to roll up your sleeves and dig in whenever and wherever necessary.
Your weak spot is: you can’t let go, and it’s likely that you’re tearing your hair out behind the scenes to make sure everything’s running perfectly. Work on delegating a few tasks to someone else, and be patient as you train them to become the right hand you need.
Keep in check: Your inability to handle uncertainty, which is very likely preventing you from moving your business to the next level.
Question: After you take the test, sound off in the comment section below. What can you do TODAY to improve upon your weak spots?
© 2014 Ali International, LLC
Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact. Get her FREE CD “Top 10 Success Secrets for Entrepreneurial Women” at www.AliBrown.com.
Her views on communications issues are featured regularly in The New York Times, The Wall Street Journal, Forbes, Redbook, Working Woman, McCall's and other publications.
Subscribe to the show on iTunes:
Listen on Podomatic (or download the mobile app):
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Title: "How Will You Create Positive Change", book one in a series.
About the Author: Leah Oviedo is an author of 6 books, self-defense instructor, fundraiser, long time volunteer and community activist with a passion for equality, community involvement and access to information. She founded the Change is Up To You Project in 2012 to promote and support those who are being the change they want to see. Her volunteer career includes environmental and social issues for several organizations.
About the Book:
This is the first book in a series that encourages people to solve problems and create sustainable solutions in their communities. Sixteen amazing people from around the world have shared successful stories of how they created positive change in their communities. Each interview includes a blueprint for how they took action, what obstacles they overcame, and advice on how everyone can be an active participant in creating a better world. These agents of change are championing for human rights, education, health, environmental sustainability, ending violence, eradicating poverty, mentoring youth, improving their communities, and inventing products that create a better world. They are different genders, skin colors and ages who live in different countries and have different beliefs. What they share in common is taking action.
Leah is stopping by the blog today to talk about her book and share an excerpt!
Deborah Bailey: Welcome to the Secrets of Success blog, Leah! What inspired you to come up with the idea for your book?
Leah Oviedo: Glad to be here! As an avid volunteer for various organizations over the past 15 years I wanted to highlight the amazing work that is being done across the globe. I was tired of reading so much negativity in magazines and online and noticing how major media outlets focus on bad news much more than good. Prior to creating the idea I was working on personal development and practicing 'being the change I want to see'. So this book series gives free promotion for all who participate
Deborah: Were there any challenges in writing this book?
Leah: Since all the books in this series contain interviews with people from around the globe and are all done via e-mail, it's challenging to gather the interviews. For those who procrastinate or forget I may have to follow up 3 or 4 times before they actually send it to me. In this first book, one person who I really wanted to include and who expressed interest actually contacted me the day I published the book so her interview was not included.
Deborah: So many people out there want to write a book. Any tips to share with someone who wants to be published?
Leah: I self-published all six of my books so the most important advice if you choose that route is to hire a talented, experienced editor and go for it! There are various publishing platforms to use. I chose Amazon because of the high profit margin, the ease of self-publishing and the many tools they offer can help your book get noticed. There is a lot of advice to market your book online and most of it offers very little return for the tie and work invested.. You will sell the most books by networking throughout your community, speaking engagements and simply sharing that you wrote a book without being pushy. Research marketing ideas that work with your personality and preferences. It took me a while to be any good at public speaking, but I overcame my doubts, prepared ahead of time and had fun.
Deborah: Do you have a favorite writing environment?
Leah: Quiet places! Give me a desk and comfortable chair and I can write for hours. However I'm also inspired when I'm outside walking in nature or downtown people watching. Unexpected inspiration can happen anywhere so I always carry a pen and notebook with me to jot down notes and ideas.
Deborah: Who do you think will benefit most from reading your book?
Leah: Those who have a passion for learning about the world, who are interested in social issues, and want to get involved in their community will be inspired. Also, those who volunteer or are starting a nonprofit will learn valuable advice and find resources to help them succeed. It makes a great gift for your family member or friend who volunteers.
Deborah: That's terrific. Can you share an excerpt?
Leah: Sure, Deb. Here it is:
At the end of the book is information to help you take that first step and some resources to help you succeed.
My hope is this inspires you to be a force of change for good. Always remember that you are capable. Follow your passion to people and places who can guide you on your path. It has been said many times that you must actively be the change you want to see(in your personal life, community, and the world) for that change to happen. Wishing for and hoping will not make change. Learn from these amazing people. Take that first step and see what you can create.
Change is up to you."
Deborah: What a great message. Please share where readers can your book and where they can find out more about you.
Leah: the Paperback is available on, http://www.bookemon.com/book-profile/how-will-you-create-positive-change/358925 and the E-book is available on,
Here are my website and social media links: website and blog: http://changeisup2u.wordpress.com
Personal website: http://leahis.com
Just want to add that in addition to marketing my own books, I love to support other authors, especially those who supported me when I started. One way I do this is a monthly reading challenge on Facebook.
Each month I select a handful of books to feature from authors I know and books I've read. I invite hundreds of my friends and challenge them to read new books. This both encourages readers to discover books by talented authors and introduces those authors to a larger audience.
Check out the April Readathon at: https://m.facebook.com/events/801527406594941/?ref=ts&fref=ts&__nodl
Your business website can't be successful without a plan. Before you launch, you need to have a clear and focused vision of what you want visitors to do. This way, you can create a plan for you and any service providers you hire to follow. How do you develop a plan? You start with setting goals.
Business website goals are statements about what you want visitors to do, the experience you want them to have and the accomplishments you want to achieve. Just like you can't increase your income without a goal, you can't build a successful website without a goal in mind.
There's no one-size-fits-all approach to creating a business website. Your goals are going to differ based on the nature of your business, the type of marketing you're doing and your overall business goals.
It all comes down to asking one basic question - what do you want your website to do for you?
Here are a five different common website goals that you can use in developing your own plan.
You want to establish your expertise - Everyone "Googles" a company or service provider before they buy. What are your potential customers finding when they are searching for your name or company? If your goal is to make a great impression with potential clients or contacts that you've already made, you'll want to make sure that your site has a clear brand identity and displays that you are an expert at what you do -- focus on the specific problems you solve and how.
You want to educate your audience - If your business involves something highly technical or not easily understood, you'll want to make sure there's an educational component to your website. Consider adding helpful articles, resource guides, checklists and other assets to educate your potential clients and build your credibility.
You want to gather leads - If your main goal is to gather leads to nurture and sell to later on, you'll want to design your website so it is easy to connect with each person who stops by. You can give away a free report or resource guide in exchange for your prospects' email address and name. Then you'll want to set up an automated follow-up system to stay in touch and build the relationship.
You want to sell products or services directly - Selling directly from your site, rather than having a consultation with a client, means that you'll need an e-commerce platform with a shopping cart to make ordering easy. You'll want clear descriptions of your products or service packages. Put all of the focus benefits and results your offerings create and you'll boost your sales potential.
You want to build your social media followers - Creating more connections on social media can lead to more sales. If this is your goal for your business - to gather lots of pre-qualified followers and build a relationship with them over time - you can use your website to encourage visitors to clickthrough to Twitter, Facebook and LinkedIn.
Most business websites have one specific goal, but yours may have a combination of the above. Review your options, decide which goals are best for your website and make any changes you need to in order to transform your website and increase your profits.
Your Take Action Plan For This Week:
- Pick one to two goals from the previous list for your website in order to create your website's plan.
- Review your current website and determine if it's helping you meet those goals.
- Make changes to the layout, copy or design in order to create a website that meets your goals.
Sydni Craig-Hart, The Smart Simple Marketing Coach, is founder of SmartSimpleMarketing.com. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in her client's businesses so they can create money NOW.
Visit www.SmartSimpleMarketing.com for your FREE kit, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!
I pride myself on having great service for my clients and prospects. Anyone who works on my team knows this is of utmost importance to me. I didn’t realize that not everyone runs their business this way until a team member told me she wasn’t used to taking this approach – and she has worked with A LOT of coaches.
I have definitely been on the receiving end of poor service though. It’s amazing to me how bad the service level is with a lot of businesses. When we’re not treated well, we are much less likely to continue doing business with that provider.
I’m thankful to have learned a lot about service during my corporate days. Sadly, I don’t think a lot of business owners have had a lot of training in this area, if at all.
I’m assuming you would like your clients and potential customers to feel great and recommend you to others. It’s all about creating an experience. In order to create that experience, you must have several things in place.
1. Define what good service means to you. What is a reasonable time frame for you and your team to return messages and emails? Stick to it and provide consistency.
2. While number one is definitely important, so is letting go of unhealthy expectations. Look at what is reasonable in terms of timelines. Check in – when would you expect a call back or a response from someone? Look at your own “rules” around this and see where they came from.
3. If you can’t respond fully to someone within the time line, send a quick note saying you received their note / message and that you will get back to them by ___ date.
4. VIP service – consider offering a more excelled service level for your premier clients. For example, all of my personal clients have email access to me. I have let them know if they don’t receive a response from me within 24 hours, to re-send me their note as it likely got buried. This way they know my time frame for responding, and they’re not sitting there wondering why I haven’t responded. When I check email, I’m also scanning it (I get a lot), for emails from clients first, and they are whom I respond to first. My team is second.
5. Set standards for all of your communication between clients and potential clients, all the way from inquiries to each step of your programs / services. Have clearly identified processes and procedures.
6. Communicate ALL of the above with your team! Make sure they understand this is of utmost importance to you, and that they know the standards and procedures with them that you outlined in step 5. If they are not sticking to this, or if something is happening and the service level is not where you want it to be, you may need to make changes with your team. Your team is a direct reflection of you. People will remember your company and their experience with it. It’s up to you as the CEO to make sure everyone on your team is alignment with your vision and mission. You have to take responsibility.
7. Stick to what you’ve outlined! This will help you build a reputation for great service and experiences for your clients. If something is happening and you just can’t do what you’ve promised, communicate that to your clients. People are a lot more understanding then we give them credit for, and appreciate being advised of things upfront.
Written by Chris Atley, Success Coach for entrepreneurs. Join Chris to discover your true worth to increase your personal wealth. Create your ideal business by grabbing my Live Limitless Guide for free at: www.chrisatley.com
Money & Marketing Mentor Monique Caradine returns to Women Entrepreneurs Radio!
Monique Caradine is an award-winning TV & Radio personality, Speaker and a Money & Marketing mentor for women entrepreneurs.
She uses her nearly two decades as a producer and on-air personality and 10 years as an entrepreneur, to help women in business be seen, make an impact and make money.
Monique has been featured on the top national media outlets including CNN, National Public Radio, FOX News, ESSENCE Magazine, SIRIUS XM Satellite Radio, the Chicago Tribune, Black Enterprise.com and many more.
Her international roster of clients includes globally recognized brands such as INC. Magazine, Black Enterprise Magazine, the National PTA, United Way, Alpha Kappa Alpha Sorority Inc. and Nielsen.
Having mentored dozens of entrepreneurs on how to become influential high-earners, Monique is now seen as one of the most respected experts in the coaching industry when it comes to Visibility and Money.
Monique is a mom and wife who now lives full-time on the beautiful Island of Puerto Rico. http://moniquecaradine.com/
For more information about the Overflow 4-day retreat in June in Puerto Rico www.overflowretreat.com
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A few e-zines ago, I wrote an article about trusting in yourself; about how we all have self-doubts. And, part of this human experience is to work through our doubts and fears… and trust in who we are and that our life’s journey is exactly right for us.
But, what about the “outside forces” that seem to be conspiring against us. Sure, we may feel like we have it “together,” that we are on the right path and we’re doing ok and then…… POW! Someone or something comes along unexpectedly that can derail everything. (For me, it’s been my physical body this week. That’s been my POW!)
Your soul’s journey isn’t only about believing in yourself and trusting your own heart. Part of the journey – a large part – is trusting the process, and understanding that EVERYTHING unfolding in your life, or with your book and business are ALL part of that journey. And that it’s all happening for your highest good. Believe me, I know this is difficult to grasp at times. Sometimes it even feels impossible.
Yet, trust is the essential key in order to be continually guided toward peace, grace – who you’re here to BE, and what you’re here to do. It’s during these most challenging times that you need to trust that your soul chose this for you. That everything in the universe is conspiring for your benefit – not your demise.
You might be asking, “My soul chose this journey for me? These challenges? This heartbreak?” (I’ve been asking these questions with regard to my physical body this week!) And the answer continues to come back as YES! This is what my soul chose – what I need for growth to occur. And yes, this is what I’m asking you to shift into, too.
I’ve had some practice with this in my life. If you’ve known me for a while, you may recall that less than four years ago I was on my knees, losing my home, going through bankruptcy – desperate, lost and terrified. I had some serious conversations (and bargaining sessions) with who I understand God to be. I kept begging to understand what it was all about. I wanted to know how that experience was going to serve me, shape me and help me get closer to doing what I was born to do. I wanted to know why it was happening!
I’ll admit, my words at the time were not quite as delicate as this. My conversations were raw, angry, loud and rather colorful. I was furious. And after I did a lot of inner work I was able to come to terms with “Yeah, somehow even this is here to serve me.” And, boy has it. I can’t even imagine what my life would look like now had I not gone through that “dark night.”
Whatever you experience, and have experienced, and will experience, is here to serve you, too. I know it’s not always easy. Yet, when you can trust that your soul knew what it was doing when it chose you and chose these experiences you can begin to extract the gems, the beauty, the gifts in the challenge. You are continually being shaped to be a vessel for more love and light to shine through. And when you’re in the “fire of transformation” that is shaping your vessel let trust liberate and guide you.
So, I’m asking you again to trust. Trust in the process. Trust in what happens to you and through you every day. It is all happening for a reason.
Christine Kloser, “The Transformation Catalyst” and award-winning author powerfully combines spiritual guidance and intuition, with nuts-and-bolts transformational writing, publishing and marketing expertise. The result is a global movement of aspiring authors who unleash their authentic voice, share their message on the pages of a book and make their difference in the world. Trusted and celebrated by aspiring authors and publishing industry leaders for her down to earth, authentic and inspiring approach, Christine has become the well-recognized leader of the transformational author movement having trained more than 55,000 authors and counting! Get her free training at www.ChristineKloser.com.
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