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Being the Best You That You Can Be

business woman
by Marie Miguel


We all have something we are good at. However, some of us just have not figured out what that is yet. It may be something that you have always wanted to do or something that you never knew you could do. It does not have to be something that will make you rich quick, or ever.

For example, when I started writing, I wrote for myself in my spare time. I did not get paid for it. People do not get paid for writing on their blog. That is not how it works. But, by doing what I loved, I discovered how good I was at it and that I could turn it into a career if I did it right. If not, that is okay because I still love what I do and I can make money other ways. Luckily for me, I can write every day and get paid well for it, but I do it because I love it. If I did not love what I do, I probably would not be as good at it.

What Do You Want to Do?


So, what are you good at? What do you love? Are you doing what you love to do? Going to the same job day after day to do the same thing over and over just does not scream success to me. If you are just going to work to get a paycheck, chances are pretty good that you would rather be doing something else. So, go do it! Life is short! Be what you want to be now before it is too late!

Get Some Feedback


If you are not sure what you are good at and you have a lot of things that you love to do, ask the people who know you the best. Your friends and family can probably tell you more about yourself than you can. Ask them what they think you are good at. You may find out that it is something that you would never have thought of on your own. You know on those cartoons where the character has that lightbulb go on above their head? When you get that moment, you will know. That is what you should be doing.

Think Positive


Sometimes, your psyche gets in your way. You may be the one standing on your path to success. Being afraid to do something new or thinking you may not be good enough can set you up to fail. You have to think positive and surround yourself with positive people. Do not let others bring you down. Some people may try to tell you that you should not do what you love because you need to be like the "rest of the world" and get to work.

Make Sure You Are Ready


You may find that you are just too scared to try something new just yet. Maybe you need to talk to someone about your self-esteem before you begin a new venture. No matter how much you love what you do, if you are not ready, you may not be as successful as you want and this could make you give up and never want to try again. Try talking to a counselor or therapist about your ideas and they can help you build up your self-confidence. Therapy is not just for depression and anxiety.


About the Author: Marie Miguel is an avid internet researcher and she likes to write about a lot of topics namely, social media marketing, healthcare and business. She has a college degree in Communication with Specialization in Integrated Marketing Communication. She has more than 10 years work experience in various fields namely, social media marketing, as well as, research for fast-moving consumer goods. Currently, she is working as a Marketing Associate in the fast growing industry of solar energy. In her free time, she writes content for different websites and blogs, so that she can share her knowledge of her field and of other topics that she is interested in. Marie also likes to travel and her adventures allow her to have a broader world view. Finally, she has four kids, who inspire her with her work and her writing.

Picture credit:

unsplash-logoAJ Colores

Selling Online: What Works Now with Sales & Marketing Expert Kerry Heaps on Women Entrepreneurs Radio™

Kerry Heaps
Show #458

Kerry Heaps returns as co-host to discuss:

*Affiliates and the sales process
*Warm leads vs Cold calling
*Selling without being "pushy"
*Pros & Cons of the Online Sales Funnel

Kerry Heaps is the Publisher of Pageant Platform Magazine and the host of Pageant Platform Podcast. She is the Founder of Kerry's Studio, a full-service Pageant training company that offers training to women ages 16+ all over the world.  Her passion is to help women succeed in Pageantry, build a successful platform and use it to build a successful career or business after exiting pageantry.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm, so I figured this would be a great way to add in some revenue while the business gets up and running." She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey."  After a life changing evening in 2016, Kerry retired her marketing business to focus on her true passion, beauty and pageantry.

She is the Founder of Pitch like a Bitch Media, an online resource to gain more media exposure and the Author of Pitch like a Bitch, Top 10 tips to pitch like a Pro (Dec 2017) and the Create your own Media series for Podcasting, Publishing and Publicity.  She has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.swaaymedia.com and she also writes occasionally for www.sheownsit.com and various other publications.

Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.  She is a sought-after guest for many media outlets.

Websites:  
Pitch Like a Bitch Media, www.pitchlikeabitchmedia.com 
K|Kouture Cosmetics www.kkouturecosmetics.com 
Image consulting website:  www.omegaimage.com 
Pageant Training:  www.kerrysstudio.com
Pageant Platform Magazine:  www.pageantplatformmag.com


Listen on Podomatic:

https://www.podomatic.com/podcasts/dbcoach/episodes/2018-02-22T04_00_00-08_00



Subscribe on iTunes:

https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Kerry Heaps on Women Entrepreneurs Radio



7 Best Investments For Millennials and Young Professionals

business woman
by Yazi

The current generation of millennials and young professionals is in a unique financial position. Many of them are struggling even though unemployment is relatively low. They have low wages and limited financial literacy. As a result, many of them have paltry retirement accounts and invest no money at all.

That disturbing trend regarding millennials and investing needs to change. Millennials and young professionals will not be able to count on Social Security or pensions like earlier generations. They need to take charge of their retirement and their future through investing. What should millennials invest in? Here are a few ways in which millennials and young professionals can get started in the world of investing and control their own financial future.

1. Real Estate Investment


Real estate is a candidate for one of the great ways for millennials to invest. Several avenues are available for anyone wanting to make money in the real estate field. For those who want maximal profits with unlimited effort, an investor can buy a property and become a landlord. Rent payments help to cover the mortgage on the property and any repairs or marketing that the landlord must pay for. Investors who do not want to act as a landlord can become real estate speculators. They can buy real estate and then sell for what they hope is a higher price at a later time. Speculation involves high risks, high rewards, and many hours of laborious research. In some ways, it can be just as time-consuming as being a landlord with rental property.

Other instruments are also available for more casual real estate investors. Real estate investment trusts allow investors to purchase shares in a company invested in real property. An individual can invest as little as a few dollars into one of these trusts. ETFs, or exchange-traded funds, have a similar function for individuals who want to use real estate as a small part of a diversified portfolio. 



2. Index Funds


Index funds are more passive and low-risk than other investment vehicles. They are mainly for the investor who wants to sit back and take in the returns of vast sections of the market. In return for an extremely low fee, index funds track the performance of a stock market index or the entire stock market. An investment strategy that focuses on index funds often avoids the highs and lows of specific stocks. However, since the approach is passive, this fund may lose more money than other investing approaches when the overall stock market begins to slide.

3. Individual Stocks


Picking stocks is a challenge for any investor. This challenge is especially prominent with young investors who clearly remember the financial crisis of 2008. However, that recent turmoil does not mean young investors still cannot try to pick stocks. Investors can incorporate individual stocks into their diversified portfolio after many hours of research. In order to do this properly, investors must find stocks with strong valuations. Make sure to check earnings and any news that has emerged about the company. Looking to experts can also be helpful. Men like Warren Buffett and women like Karen Finerman have made thousands of trades and have earned millions of dollars buying and selling stocks. Their purchases and decisions often move the stock market. Many of these investors have interviews and newsletters where they share some of their secrets. Learning from these individuals can help anybody trying to get into the stock market to succeed.

4. Bonds


Every investment portfolio needs a balance of safe and risky assets. Bonds are a key safe asset for millions of investors. They accrue capital in different ways than stocks. Many bonds derive their value from the performance of governments or interest rates rather than companies. While millennials and young professionals should keep their investments in bonds low to maximize return, bonds should still be found in their portfolios.

5. Precious Metals


Precious metals are yet another way in which a millennial can earn wealth. The most popular precious metals for investors are gold and silver. These metals can keep their value over time in ways that paper currency cannot. They can serve as an easy hedge against rampant inflation or massive downturns in the stock market.

6. Forex Trading


Millennials and young professionals often have a better understanding of technology than other generations. In certain fields of investing, knowing about technology can be critical. Some of the best investments for millennials involve a technological advantage over other groups of investors. Forex trading is one of those forms of investing.

At its core, Forex trading involves taking in information and using that information to value different currencies relative to one another. The trader takes that information and uses it to buy, sell, and short currencies. Technology improves the process considerably by speeding up both trades and the acquisition of information. When Forex trading is backed up by VPS hosting, a trader can gain thousands of dollars over the competition over time.

7. Invest in New Skills


In addition to traditional investing in exchanges and online, young people should always remember to invest in themselves. Learning new skills can position them to increase their salaries and earn new positions. A new job may mean a raise of thousands of dollars along with better hours and a better living situation. New skills help expand an individual's opportunities and allow for a broader array of jobs that he or she is qualified for. Small investments in time and energy can lead to massive returns in the span of a few months or years.


Conclusion


Millennials and young professionals must not get left behind in the world of investment. Billions of dollars are made every year through stocks, bonds, and real estate in this country. In order to maintain their retirement and keep up with the wealth of other generations, young people need to get off the sidelines and start putting their money to work.

About the Author: Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women's lifestyle.



"Power UP: How Smart Women Win in the New Economy" with Entrepreneur Magdalena Yesil on Women Entrepreneurs Radio™

Magdalena Yasil
Show #454

Magdalena Yesil, Executive Chair, DriveInformed and Founder, Broadway Angels

Magdalena Yesil is a serial entrepreneur and venture capitalist of many of the world's top technology companies, including Salesforce, where she was the first investor and founding board member. Her current startup, DriveInformed, uses technology to bring trust and transparency to the auto finance industry.

Magdalena's investing career started at US Venture Partners, where as a general partner, she oversaw over 15 investments. She is a founder of Broadway Angels, an angel group of female investors. She is a technology pioneer who started her career as a semiconductor design engineer, and her three decades in Silicon Valley evolved with the technology industry.

Prior to becoming a venture capitalist, Magdalena founded three companies in succession, dedicated to commercializing Internet access, e-commerce infrastructure, and electronic payments. UUnet, Cybercash and MarketPay earned her the Entrepreneur of the Year title from Red Herring Magazine. She recently received the 2017 Fearless Leader award from WomenOnBoards2020. She is the author of Power UP! How Smart Women Win in the New Economy, where she shares her learnings for success in the technology industry.

She is the author of, "Power Up: How Smart Women Win in the New Economy," published in 2017.

Book
www.magdalena.com

Website

www.driveinformed.com

Magdalena Yesil's DreamTalk at the DreamForce conference

https://www.youtube.com/watch?v=0-1xrEQyFOo




Listen on Podomatic:


https://www.podomatic.com/podcasts/dbcoach/episodes/2018-02-14T04_00_00-08_00


Subscribe on iTunes:

https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2


Listen on Libsyn:

http://womenentrepreneursradio.libsyn.com/power-up-how-smart-women-win-in-the-new-economy-with-entrepreneur-magdalena-yesil







Magdalena Yasil on Women Entrepreneurs Radio

How Authors Can Use Pinterest for Book Marketing & Promotions

by Deborah A. Bailey

Back in 2010 when I published my first book, I spent most of time marketing on Facebook and YouTube. It was a non-fiction book, "Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life," and at that time I could still get good organic reach on my Facebook fan page.

I uploaded a few book trailers to YouTube and got "likes" and subscribes pretty quickly. Around that time I joined Pinterest (you had to get an invitation to join back then) but I didn't pin anything about my book. In fact, like most others, I had no idea how to use this new platform.

It seemed to be a fun place to find images, but at the time I didn't consider it to be a platform for book marketing.

I changed my mind when I read about an author who had an account there. She had about 20 or so boards (which seemed like a lot to me at the time) featuring a variety of topics. One board was about her books, another about travel, another about fashion, etc. In addition to marketing her books, she was using Pinterest to give readers a snapshot of her interests.

Though I was impressed by what she'd done, at the time (since I only had one book) I didn't see the need to duplicate what she was doing. In fact, I was dismissive of the usefulness of the site for anything other than searching for interesting images. So, I stopped using it for quite some time, choosing instead to focus on Facebook and on my blog.

But as time went by, and the social media scene began to evolve, I went back and rediscovered Pinterest. What I found was that the platform had also evolved into a search engine. By that time I'd written a few novels. I found that I couldn't do the same things to promote them that I'd done for my non-fiction books. Not to mention that there were more authors and more books being published (once self-publishing began to take off). The same old things weren't going to work.

Online Marketing Overwhelm


When I started my original Twitter account, I did it to promote my freelancing. Once I started to promote my books, I didn't want to throw my novels and fiction-related topics into the mix. So, I created a separate Twitter for promoting my novels (just as I'm in the process of creating a Facebook fan page for my fiction books). Yes, I'm probably making more work for myself, but it actually gives me freedom to have dedicated accounts for the two parts of my life.

As platforms like Blab (now extinct), Periscope, Snapchat, Instagram came on the scene, I was ready to throw my hands up. Was I supposed to be on everything? Was that even possible? And don't forget Facebook, YouTube, LinkedIn and Tumblr (to name a few others). At some point I had to make decisions about where I was going to spend my time.

Pinterest Marketing for Authors Online Course
Marketing on Pinterest for Authors Online Course https://secrets-of-success.teachable.com/p/marketing-on-pinterest-for-authors


The Changing Social Media Landscape


Social media platforms are constantly in a state of flux. It's hard to have rules when the algorithms continue to change, not to mention the various other design changes. One day your FB cover dimensions are one size, then that changes to another. You may not be able to use affiliate links on another platform, then suddenly they're allowed.

A few months ago when I was presenting a social media workshop at the local library, a young man in his 20's said he stopped using Facebook. Snapchat was the place to be for him and his friends. So an author who might be trying to reach that demographic might find that they should give Snapchat a try. Meanwhile, Instagram has added Stories, which puts it in direct competition with Snapchat. So, yet again, another change that might impact your marketing.

Organic reach has been reduced as the platforms look to grow their revenue through advertising revenue. I recently read of something on Instagram called a "shadow ban." It can happen if you use certain hashtags - or too many hashtags. A few commenters on the post speculated that this might make hashtags less beneficial. Yet again, less organic reach will encourage more ad buys. If that's where things are heading, it's going to change how people use that platform to market.

Marketers say that someone has to have several touch points before they're ready to buy (or even to click). Some say 7, other say 20 or more. So that means you have to get your book in front of your prospective reader many times before they might click for more information.

We're already overwhelmed with so much information coming at us. How much is too much? It's a tough call. We'd like to have rules so we can feel like we're in control, but I don't think that's going to work right now. The platforms are continuing to change and adjust (and compete) so things are not going to be static.

Using Pinterest for Book Promotions


When I returned to Pinterest I started creating boards related to my books and my freelancing. I also added board based on popular Pinterest topics, like food, quotes and home décor. Then I added boards that reflected my interests: books, science fiction, writing and blogging. Not only are the boards giving prospective readers (and other writers) a snapshot of who I am, but they've also helped me to connect to other Pinterest users.

Because of my pinning, I've been asked to join a few group boards for writers and bloggers. Group boards will help your pins to be seen by even more people.

Remember I said Pinterest is a search engine? Well, that means when you search for various items, Pinterest pins will show up in the results. Those pins also identify the pinner, so someone can find your pin (and you) when they're searching for other things. There are many ways to be found!

Speaking of demographics, here are a few: as of Jan 2017, Pinterest had 150 million users, with 70 million from the U.S. 81% of Pinterest users are females. 87% of Pinners have purchased a product because of Pinterest. 72% of Pinners use Pinterest to decide what to buy offline. (Stats from:
https://www.omnicoreagency.com/pinterest-statistics/.)

Not only is Pinterest a good platform for creating your profile, but you can do so much more. You can also pin your book covers, create boards for blog posts and visuals for inspiration, and join group boards.

Pinterest has a lot of advantages for authors who are looking to market, to connect and to collect pins to help you with your writing. Even better, book cover pins look great on the boards. What's not to like?

This article originally appeared on Savvy Authors.


Want to access the Pinterest Marketing for Authors course for yourself? Access the free introductory lesson here: https://secrets-of-success.teachable.com/p/marketing-on-pinterest-for-authors


Julia & Company Printable Designs

Julia and Company Printable Designs
https://www.etsy.com/shop/JuliaAndCoPrintables

Julia & Company Printable Designs


My Etsy pop-up shop, Julia & Company Printable Designs is back from vacation!

You'll find motivational quote prints, downloadable wall decor, holiday word art decor (including a few Valentine's Day & Galentine's Day digital poster prints) and fiction book covers.

Use this URL to receive 25% off your sale of $4.98 or more. (It expires on February 17th.)

https://www.etsy.com/shop/JuliaAndCoPrintables?coupon=VALENTINEGIFT

https://www.etsy.com/shop/JuliaAndCoPrintables


Happy Galentine's Day poster
https://www.etsy.com/shop/JuliaAndCoPrintables


"Balance: What it Means and How to Get It" with Kerry Heaps on Women Entrepreneurs Radio™

Show #446

Topic: "Balance: What it Means and How to Get It"

In this conversation Kerry and Deborah discuss:

  • How can we balance work and home responsibilities
  • Why it's important to take time for ourselves?
  • Tips to create balance in your personal and business life


Kerry Heaps is the Founder and Publisher of Strictly Marketing Magazine.  She is also the host of Strictly Marketing Talk Radio. The magazine has recently spun off an online community for women (and men too) looking to gain more media exposure, Pitch like a B*tch Media.  She owns Knockout Marketing, a Business-to-Business telemarketing and lead generation firm.  Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm so I figured this would be a great way to add in some revenue while the business gets up and running."

She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey." The company currently specializes in marketing, with the Magazine, talk radio program and online community for Women in Marketing.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.entrepreneursenvogue.com and she also writes occasionally for www.sheownsit.com and www.womensprospects.com.  Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.

Websites:
Pitch Like a Bitch Media: www.pitchlikeabitchmedia.com

Strictly Marketing Magazine & Talk Radio:  http://www.strictlymarketingmagazine.com

Appointment Setting by Knockout Marketing website:

http://www.appointmentsettingbyknockoutmarketing.com 




The Challenges Of Healthcare For Women Entrepreneurs

by Wendy Dessler

Women-run businesses are the current leaders in industry growth in the nation. A report from Small Business Majority stated that women-led companies are responsible for 1/3 of all new jobs in the United States. As the country recovers from the recession, women entrepreneurs have had to face many challenges to get and maintain this lead.


Access to funding

Women have always faced an issue when it comes to obtaining funding. The fact is, most men want to loan money to people that look like them. It is immaterial if this is a deliberate act or simply one that must be continually called out, it does ring true. 

Technology has helped in this area. It allows women to find funding in an atmosphere that is gender neutral. While this helps financially, this does not eliminate the problem. In business, men have always known that networking and having connections is important. That leads to the “boys club” closes the door to a woman in the field that wants to seek those connections.



Healthcare

The Patient Protection and Affordable Care Act, often shortened to the Affordable Care Act (ACA) or nicknamed “Obamacare” laid out some pretty firm guidelines regarding health insurance. Small business owners must pay for part of the insurance for their employees if they have 50 employees or more. One of the important considerations regarding healthcare coverage is birth control.

The Affordable Care Act requires insurance companies to provide birth control for women at no cost to them. This has been a huge help in allowing women to choose when and if they get pregnant.
Since that mandate, more women have finished college uninterrupted, and more women are able to advance their careers by planning for children. 

The Trump administration has put this mandate on the chopping block and it makes women business owners a bit nervous. Women-led businesses face this challenge head-on. They are more likely to help the employee explore all options. Sometimes, it makes better sense for the employee to secure insurance through HealthCare.com, to have coverage and stay in compliance with the law. This one shouldn’t be mixed up with Healthcare.gov, though.

If the ability to free birth control is taken from women, it will make it more difficult to make sound business decisions about the type of coverage a business owner can provide. The costs of healthcare are already out of reach for many women-led small businesses. However, they explore all options and find a solution that works more often than not. 



Freelancers

Many times women entrepreneur are freelancers. This means, they often must secure their own Health Care Coverage. Here are a few tips to help:

* Check with your local Chamber of Commerce to see if there are any business groups you can join to get a group rate.
* Shop for the best price. This includes shopping online.
* Check with Freelancers Union to see if you can get in under their policies.
* See if your partner or spouse has a policy that can allow you coverage under their group.
* See if you qualify for government assistance to pay for your coverage.
* Price policies with a higher deductible if you are in good health. This can make the legal minimum insurance requirement easier to cover.

There is no doubt that women entrepreneurs have climbed higher in the business world. As they struggle to keep their momentum, the future healthcare concerns are difficult. But we will continue pushing the glass ceiling away and we will be heard in the business arena and our voice will be heard in the voting booths.

Launching Today: "Five Steps to Making Changes in Your Business" Online Course

Five Steps to Making Changes in Your Business



Tired of making New Year’s Resolutions that don’t last past February? (According to some statistics, 80% of them fail within the first two months of the year!)

Ready to line up your goals with your life and your vision for what you want to accomplish?

Not seeing results from “blue prints” and “proven systems” that don’t give you what YOU want?

Businesses evolve and change and business owners do too. We start with your vision, your dreams and your desire for your life and how you want to show up in it. Then you design your business around your passions and what you’re called to create and put into the world.


Your vision will show you where you’re going, and your goals will provide a roadmap to get you there!



In this course you'll learn how to:


  • Create a CLEAR VISION for your business (so that you can focus on what you really want)
  • Tap into your intuition so that you know what is RIGHT for you
  • Get creative so that you FREE yourself from the hidden blocks that keep you stuck
  • Create goals that make sense for you, your business and your TRUE intentions for you life
  • Uncover HIDDEN challenges that may be sabotaging you
  • Move forward so that you can achieve your GOALS
  • Get renewed, MOTIVATED, and inspired to take your business in a direction that lines up with your personal desires!



Learn more about the course and special introductory pricing 80% off the regular price of the course for a limited time:


Five Steps to Making Changes in Your Business Online Class

https://secrets-of-success.teachable.com/p/making-business-changes



The Secrets of Success School

https://secrets-of-success.teachable.com/



New Year's Goals: How to Set them & How to Keep Them with Kerry Heaps on Women Entrepreneurs Radio™

Show #445

Topic: New Year's Goals: How to Set them & How to Keep Them 

In this conversation Kerry and Deborah discuss why goal-setting is so important if you really want to move forward. You'll learn why resolutions can quickly fizzle out, and tips for creating goals that you'll actually accomplish.

Kerry Heaps is the Founder and Publisher of Strictly Marketing Magazine.  She is also the host of Strictly Marketing Talk Radio. The magazine has recently spun off an online community for women (and men too) looking to gain more media exposure, Pitch like a B*tch Media.

She owns Knockout Marketing, a Business-to-Business telemarketing and lead generation firm.  Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm so I figured this would be a great way to add in some revenue while the business gets up and running."

She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey." The company currently specializes in marketing, with the Magazine, talk radio program and online community for Women in Marketing.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.entrepreneursenvogue.com and she also writes occasionally for www.sheownsit.com and www.womensprospects.com.  Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.

Websites: 
Pitch Like a Bitch Media: www.pitchlikeabitchmedia.com

Strictly Marketing Magazine & Talk Radio:  http://www.strictlymarketingmagazine.com

Appointment Setting by Knockout Marketing website:

http://www.appointmentsettingbyknockoutmarketing.com 

Listen on Podomatic:

https://www.podomatic.com/podcasts/dbcoach/episodes/2018-01-25T04_00_00-08_00



Subscribe on iTunes:

https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2





How Your Content Strategy Can Multiply Your List Building Efforts

by Amisha Shrimanker


A lucrative email list that grows consistently takes time and focus.

It may not be the sexiest thing in your business in the initial years because you're hustling for a much-needed cash injection.

No wonder a lot of entrepreneurs give this (list building) a miss and instead engage their efforts elsewhere.

I can relate.

In fact, my first year in the online space, I devoted my time to networking in social media forums.

Here's the problem though.

I was soaking in all the information and spending a lot of time creating content for Facebook.

So, building my list (even though every coach I worked with stressed on this) was sadly not my top priority. My strategy was; "If my post in this Facebook group gets liked, I can follow up with sales calls."

How well did that work out you ask?

Well my strike rate was 2 out of 5. That meant two people out of five would agree to work with me.

"Who needs a list when I can get clients by just being active on Social Media," I'd say. But after I was done with my client obligations, I'd start from zero all over again to look for new clients.

And that looked like posting in more Facebook groups and hustling for clients. What I should have done instead was build my email list with my original and valuable content.

Content that isn't manipulated by the infamous Facebook algorithm.

But content that convinces, connects and converts my target audience on a platform that I control.

In this blog, I'm going to share four kinds of content you must include in your content marketing strategy that builds your email list with ideal subscribers.

1. Create no opt-in required content


This kind of content is to get your ideal audience to know, like and trust you before they can get on your list.

Your prospect's email address is a prized possession.

She is already receiving way too much email.

You need to earn her trust and give her lots of value through your free no opt-in required so that she gets on your list.

Here's what you need to know before you create this content:


  • Determine who you are creating content for (ideal audience). Cater to her deepest struggles, challenges and desires through your content. 
  • Determine your publishing frequency. Weekly is best. Consistency is huge!
  • The format in which you'll produce content - think blogging, videos, podcast, email newsletters and guest articles. 
  • Schedule time in your calendar to perform researching your content and creating it. A well-researched content piece is key to attracting your audience because and sets you apart from your competition. However, it takes time to research and then create your content. Scheduling is everything and keeps you on track. 


Note: Your no opt-in required content needs to be consistently produced even if you're hitting your list building goals. There's no stopping here!


2. Create your signature lead magnet

If your prospect likes your free no opt-in required content, she is ready to move on to the next step a.k.a become an email subscriber. 
In exchange for her email address she'll receive your free gift or better known as your signature lead magnet. 

Your signature lead magnet is directly related to what you teach or offer as your top paid program. 

So, for example if you are a personal trainer and teach postpartum moms how to lose pregnancy pounds, then a relevant lead magnet in this case would be "The top 10 foods you must have for a flat belly in 4 weeks". 

Your paid service should be the next logical step after your subscriber has consumed the information in the lead magnet. 

3. Create content upgrades

These are like secondary lead magnets but they have just as much potential to grow your list as a signature lead magnet does. 
Simply put, a content upgrade is a bonus piece of information that enhances, complements and is specific to the information in your blog post, podcast or video. 

In order to access the bonus information, the online visitor has to submit her email address. Hello list building!

So, for each blog piece/podcast/video, you can create a content upgrade. 

How do you get started on creating the content upgrade?

Log into your Google Analytics on your website and select Landing Pages which get the most traffic. 

Or you can also see the most number of social shares you've received on your content. 

And then boom! Create your content upgrades for these content pieces.


4. Guest blogging

Last but not the least, guest blogging is a smart and an effective strategy to aid your list building efforts. 

There are three ways you can use guest blogging as a list building strategy:

1. Select 3-5 blogs that you want to contribute to.

2. Recommend a minimum of three topics in your pitch that suit the tone of the blog, will appeal to the readers and are within your expertise or experience. 

3. Craft a power packed author bio that includes a link to your lead magnet landing page (if permitted). Do not use a backlink to your website! 

Conclusion 


"The money is in the list" is a popular expression in the online marketing world.

However, a majority of new and seasoned entrepreneurs are focused on gaining a following on Social Media instead of building their email lists. 

Your email list is a platform that you control 100%.

There are four ways that your content strategy can help you build a profitable email list:

1. Creating no opt-in required content
2. Creating your signature lead magnet
3. Creating content upgrades
4. Guest blogging

An email list size of at least 1000 subscribers is when you start seeing shifts in your business. 

With careful planning and a strong intent this goal is absolutely achievable. 

How are you using your content strategy to build and grow your email list? 


About the Author

Amisha Shrimanker is an online business strategist. She specializes in helping coaches and consultants create their own sales funnels so that they can sell with ease, create impact and build a scalable online business. 

To download her free resource on how to create an irresistible high converting opt-in, click here: http://bit.ly/2Bdz0nb




How to Move from Employee to Business Owner

If you’re an employee looking to make the move into doing your side-hustle full-time (or you’ve never had a business and want to start one) there are a few things to keep in mind. Planning is ideal. But there are cases where people have no choice but to go out on their own. Whatever your situation, here are some steps to think about as your make your move from employee to business owner.


This post originally appeared on DBaileyCoach.com.


Ready to make changes in your business (or start a business) but not sure where to start? Get the details about my new online course, “Five Steps to Making Changes in Your Business here:  “Five Steps to Making Changes in Your Business"

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