How She Does It: Performing Artist Kim Cameron

Side FX and Kim Cameron are a high-energy, 2-time Top 20 Billboard chart-topping dance band who's music has been on Billboard Dance Club, Hot AC, AC; College Music Journal; AAA, DJ Times, FMQB music charts.

Kim is played across the US, Canada, UK and Australia, and placed on Bravo, Fox Sports, MTV, Discovery, TLC, TV Networks, just to name a few.

Kim Cameron, who performed twice for the NFL (Giants and Redskins) to over 70,000, has toured across the country and internationally, garnered millions of YouTube views,  featured on Comcast's Xfinity, and won Album of the Year, Best Live Performance and an American Songwriter Nominee.


Deb: Thanks for stopping by the Secrets of Success blog today. So, how did you get started in your music career?

Kim: You're welcome, Deb! Thanks for the invitation. To answer your question, I have always been in music really.  Started at the age of 6 when I began playing the clarinet.  That graduated, eventually, into choir, and then into a band.  Of course, this is over decades..but who is counting!?@#


Deb: What are your inspirations?

Kim: Hard question because I feel like I get inspired every day.  Since I teach vocal lessons at a music school, 8, 9 and 10 year olds always inspire me.  The way they look at life, they way they think about things.  And, then, I see folks like Cher, who despite how old they are, continue to be relevant.  And, in between, I look at our men and women who serve…always brings a smile to my face.  They are brave beyond words.


Deb: So true! What are some successes and challenges you've had along the way?

Kim: Since I started out 'normal' if having a corporate career is considered normal, most of my friends and colleagues had thought I lost my mind when I went full time into the music scene.  It was difficult to explain why I needed to make the leap, and hard to see disappointment in their eyes when I first started.

But, as I released my first album, and immediately got airplay on American Airlines in Flight programming, I started to feel like I may have made the right decision.  It was not an easy path to follow, but after a few awards, hitting Billboard charts 3 times, not to mention touring across the country (and beyond boarders), the road was clear to me.  Success can be hard to define, especially when you are making all the rules.  Considering I went against all odds, I feel like every tiny step I make is a success.


Deb: What's coming coming up for you? Any new releases?

Kim: Next week, I release a very different song from my dance repertoire.  It's called 'Forever.'  It's a song about the south and brings special memories to me.  I completely love this song.  I hope everyone does too even though it's intent is not necessarily to get people on the dance floor.  My vision (and hope) is this song will drive lovers to darkly lit rooms with cool breezes and nothing but each other to think about.


Deb: Do you have any advice for aspiring musicians?

Kim: Get a support group.  Everyone is going to write bad songs…you need a group of friends who will put you back on your feet when you receive a bad review or an unkind word.  We are such perfectionists, so it's very difficult when people do not like your art.  A support group is key.


Deb: What are some things you feel artists should understand about the business side of your profession?

Kim: Gosh, most artists have no idea what to do with the business side.  I try to offer advice, but most feel like they know better.  I am not sure why, but I see it everyday.


Deb: Favorite place to be?

Kim: The beach.  I love the water, the way is sounds, the way it feels, the way it always inspires a few songs out of me.  The beach is filled with romance, and at the end of the day, I am all about a great love affair.


Deb: What do you love about what you do?

Kim: I am in love with music. Always have been.  It completely changes me in every way, shape and form.  I have one sole objective and purpose in life: to write the best song…ever.


Deb: This has been a wonderful conversation. Please share your social media/website links so that the readers can find you online.

Kim: My pleasure! Here are my social media links and some links to music and video.

Social Media & Website

http://www.twitter.com/sidefxband
http://www.instagram.com/sidefxband
http://www.youtube.com/sidefxandkimcameron
http://www.facebook.com/sidefxandkimcameron
http://www.sidefxmusic.com


Music


https://soundcloud.com/side-fx-1/lets-fall-in-love-extended
https://soundcloud.com/side-fx-1/now-youre-mine-clip
https://soundcloud.com/side-fx-1/not-into-you-funk-remix-clip




She Had A Revenue Problem

by Karen Collacutt

Janelle, a client of mine, came to me about making some decisions around her money. We scheduled some time and took a look at her business and personal expenses. What she was spending seemed pretty reasonable considering her location, business set up and family size and situation.

Janelle still was spending more than she had and was going backwards every month.  I said to her, “You don’t really have a spending problem, you have a revenue problem.”

Eight out of ten of businesses just don’t make it. They struggle with fluctuating revenue and revenues that are just too low to sustain the expenses required to run the business and the family.

There are two ways to resolve the problem:

1. Spend less.

It is always a good idea to check in on your spending to see if you have money going out that isn’t necessary. Look for spending that isn’t revenue generating. Make sure you don’t cut back the marketing dollars – you need to spend those to bring in more clients.

2. Make more.

This is always the method of choice, and sometimes business owners forget that they have the power to make more money. You are in a unique position compared to those who work for a paycheque. You can choose to make more. Charge your business with the task of making the money you require to fund your life and your business and then do the work to make it happen.

Janelle and I looked at her revenue streams and at the challenges she was having. Being really open to new ideas, Janelle and I spent a good part of our call together brainstorming ways that she could make more money. We talked about how she offered her services and how she could reframe or repackage her offerings to get more clients started. We ran revenue projections so she could see how those new offerings would create the income she needs over the next year. Seeing the numbers and the possibilities got Janelle really excited – she could see how she can create the revenue she wants to fund her life and her business.

If you feel like you are going backwards, take a look at what is going out, and, take a good look at how to have more come in. Get creative, be open minded and explore the possibilities.

© 2013 www.karencollacutt.com

Photo Credit: krapow via Compfight cc

Personal finance expert, Karen Collacutt is founder and CEO of Make Friends with Your Money.  Karen works with ambitious people who are making good money but are wondering where it all went at the end of the month. She helps her clients to get clear on their money life challenges and opportunities, matching their money to their goals.  They build a plan, confidence and peace of mind around their money.

Certified Money Coach and Certified Financial Planner, Karen brings over 15 years of finance and business experience to her clients. Coach, speaker, author and change catalyst for those ready to create a positive and empowered money life, Karen delivers a fresh perspective on how to make friends with your money.  www.karencollacutt.com.

Creating Special Interest Magazines with Author Marcelle Soviero on Women Entrepreneurs Radio™

Topic: Creating Special Interest Magazines

Marcelle Soviero is the author of An Iridescent Life: Essays on Motherhood and Stepmotherhood. She is also the co-Editor of This is Childhood.

Her award winning essays have been published in numerous publications and radio programs including The New York Times, Salon.com, Eating Well, New York Metro, Babble.com, Brain, Child: The Magazine for Thinking Mothers, Literary Mama, Upper East Side, Wilton, StepMom, Anderbo, Tiny Lights: A Journal of Narrative Nonfiction, and featured on The Story on National Public Radio.

In August 2012, Marcelle became the Editor-in-Chief of Brain, Child: The Magazine for Thinking Mothers. Brain, Child, founded in 2000, is an award winning literary magazine devoted to mothering.

Its most recent awards include a 2014 Apex award for best overall publication, and a 2014 best overall design award from Bookbuilders of Boston. Each issue of Brain, Child contains news, debates, an in-depth feature article, essays, short fiction and more. Contributors have included Pulitzer Prize-winning novelists Jane Smiley and Anne Tyler, best-selling author Barbara Ehrenreich, and acclaimed writers Cheryl Strayed, Emily Rapp, Antonya Nelson, Alice Hoffman, and Susan Maushart.

Marcelle is also a private writing coach. Writers Marcelle has worked with have been published in The New York Times, The Washington Post, The Atlantic, Salon, Creative Nonfiction, Brain, Child: The Magazine for Thinking Mothers and NPR.

She is also the Host of Carousel, a 22-year running interview style TV and Internet radio show. A poet by training, Marcelle is also the author of The Body That Wants, an award winning poetry chapbook. Her poetry has appeared in The Georgetown Review, Northeast Corridor, Calliope, Ark, Pearl River Review and The River Oak Review, among others.

She has also published hundreds of nonfiction articles, including numerous feature and cover stories for Popular Science where she was an editor for seven years. Marcelle has an MFA in English/Poetry from New York University and a BA in Creative Studies from Hofstra University. She has lectured at The New School, New York University and Emerson College, and in various libraries, bookstores and school districts nationwide. She is a hospice volunteer and enjoys teaching memoir writing to the elderly at various nursing homes. She lives in Wilton with her husband and five children.
www.brainchildmag.com

Wednesday September 10th 2014 8pm EDT
http://www.blogtalkradio.com/coachdeb/2014/09/11/creating-special-interest-magazines-with-author-marcelle-soviero
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To Attract the New and Better, Purge the Old and Stagnant

by Ali Brown

Whenever I’m feeling stuck and want to attract new and better ideas or opportunities, I clean out my file cabinet.

Yes. That’s one big secret!

I clean out my file cabinet.

Can’t explain exactly how it works, but it does.

Just last week, I wanted to get back to working on my book, but was feeling totally resistant. I told myself at least I would pull out the file to work on later, so it would be in my face on my desk all day.

When I opened my file drawer in my desk and started digging, it hit me. There were papers, records, and notes in there from abandoned projects, persons I no longer worked with, old clients, an unpleasant legal matter, and even a crazy ex-fiancé!

In order for me to mine for the gems, I had to trudge through all my old sh*t.

I had to WORK to find the good stuff. Hmmm. Think about that.

Not good! Physically or energetically.

Time to shout “Clear the decks!” and line up the Hefty bags.

It was time to create space for exciting new projects, amazing new clients, and titillating new opportunities in my LIFE, so it was surely time to at least create them in my DRAWER!

To attract the new and better, you have to purge the old. From Aristotle and Einstein way back when, to physicists today, both scientists and philosophers agree that (at least here on Earth) nature abhors a vacuum.

Meaning, when you create space, the Universe will gladly fill it up for you, with what your intentions are set on.

The problem is if you don’t have space, nothing new can come in.

So, I don’t care how busy you are. If you are feeling a bit stuck, you’ve got to clear away some of that old energy and make ROOM for the new.

This principle applies to everything in your life—from files to relationships—but today let’s focus on your office and workspace.

Here are my BIG 3 areas I have clients attack right away:

1. Your Files — I bet most of the stuff in there you can honestly trash right now. If there are records you absolutely should keep, get them out of your workspace and into neatly organized boxes that are stored elsewhere. (I used to rent a small storage unit, and then I had nice cabinets installed in my garage.)

Then organize what you DO need and want on hand in beautiful colored file folders that are nicely labeled. (I’m a huge fan of the P-Touch labeler!) And here’s the BIG secret: Create files not only for the business you have now, but especially for the business you want to create!

Have sections that draw attention to exciting new projects or opportunities or business. For example, if you dream of working with high-paying clientele, create a folder that says “$10,000 Clients”. Because I want to focus on my book, my book project is right up front in a beautiful file folder.

2. Books — Some guys in the industry I know brag about how big their home libraries are. I’m not a fan of keeping hundreds of books around to clutter my office and home. Very stagnant energy.

I suggest you only keep books on hand that you:
1. are currently reading
2. that you LOVE (not just like) and want to have around forever
3. refer to regularly.

Otherwise keep a bin in your office handy to toss books into as you are done with them. Then pass them on to a friend or client, or donate them to a local library or school.

And guess what? If you ever miss a book you gave away or you need it again, you can buy it again. In all my years of purging, this has only been necessary about three times. Puts it in perspective.

3. Photos & Mementos — An old acquaintance of mine had dozens of shelves in her home that prominently featured her work with past clients. Problem was, I came to learn at least three of these clients either were suing her or had tried to sue her. (Why she was attracting this was another story.)

What terrible energy to have photos, mementos, and work related to these toxic relationships in front of her every single day!

There was one point a few years ago I looked around my office and realized there were photos of people I didn’t associate with anymore. I had some great digital snapshots of my babies, my best friends, and some recent amazing experiences on my computer, but they weren’t around me at my desk.

So I had the best ones printed, and picked up some nice frames for them. Now as I look around my office, I’m surrounded by the loving smiles of my wonderful family and friends.

Warning: Be Ready for “Energy Eruptions”!

There was one particular purging day I remember from years ago. I was getting rid of so much stuff that represented the OLD me—there must have been at least 10 trash bags going out the door—and it brought up a lot of weird feelings. I was throwing out many mementos from my first failed marriage and also early business ventures from when I was very unsure of myself, including some projects that had gone sour.

Later that day, I not only felt exhausted, but devastated, like I’d been knocked down by a truck! I cried for hours and felt a bit nauseous as well. (As if I was going to chuck up some internal files of my own!)

Whether conscious or not, know that purging your environment physically will also bring up anything that needs to come up energetically. Be gentle on yourself and make sure you have some time to rest afterwards.

Just know that when you wake up the next day, you’ll feel amazing walking into your home office set up for the NEW you! And something magical will happen from it—I promise. I’ve had clients attract new opportunities, clients, or the exact idea they needed as soon as the very next day.

So schedule a spring cleaning PURGE this week or weekend. You’ll thank me later!

Question: Have you ever cleaned out your office or workspace and felt inspired and renewed? Did it lead to new opportunities? I would love to hear about it in the comment section below.

© 2014 Ali International, LLC
Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact. Get her FREE CD “Top 10 Success Secrets for Entrepreneurial Women” at www.AliBrown.com.

How She Does It: Marita Cheng, Founder of 2Mar Robotics and Robogals Global


 
Marita Cheng was the 2012 Young Australian of the Year. Marita received the award for demonstrating vision and leadership well beyond her years as the Founder and Executive Director of Robogals Global.

Noticing the lack of girls in her engineering classes at the University of Melbourne, Marita rounded up her fellow engineering peers and they went to schools to teach girls robotics, as a way to encourage girls in pursuing a career in engineering. In just five years, Robogals has grown to 22 locations in six countries around the world, and taught over 20,000 girls robotics. The group runs robotics workshops, career talks and various other community activities to introduce young women to engineering.

In 2013, Marita founded 2Mar Robotics, which is focused on building beautiful robots that help us in our everyday lives. Based in Melbourne, Australia, the company aims to make robots accessible to everyone.

Marita was born in Cairns, Queensland, Australia. She grew up in housing commission with her brother and single-parent mother, who worked as a hotel room cleaner. She graduated from high school in 2006 in the top 0.2% of the nation. That same year Marita was awarded Cairns Young Citizen of the Year for her volunteering and extra-curricular efforts, which included winning awards for mathematics, Japanese and piano. Marita speaks English, Cantonese and Japanese.

Marita has a Bachelor of Engineering (Mechatronics) / Bachelor of Computer Science from the University of Melbourne.


Deb: Hi Marita! Thanks for joining us on the Secrets of Success blog. So, how did you get started as an entrepreneur?

Marita: Glad to be here. My journey started from growing up with nothing. I grew up in a housing commission, where mum earned about $20,000 a year as a hotel room cleaner to support herself, my brother and me. By living very frugally and only spending money on things that were investments into our future, my mum was able to provide my brother and I with an education so we could go to university.

When I began my journey to becoming an entrepreneur, my upbringing really helped shape me because I already knew what the worst could look like and this made it possible for me to take risks and reach for the stars.

My first company was Nudge. It was a reminder service for patients taking prescription medication. Back then I didn't really know what I was doing, but it gave me the experience I needed to build a business. I started with a small vision and executed on that. From there I learnt the skills to be able to expand my vision into something bigger every time. Before I knew it, I had a growing small enterprise!


Deb: Are there any "lessons learned" that you'd like to share?

Marita: I think the number one lesson is to just keep going. If something's not working, adjust until it does. Recognise that "failures" are just lessons you had to learn and don't give up.

Just like everyone else, I'm terrified of failures but I will always make an effort to do things that scare me. I hold myself accountable if things don't work, I reflect on why things went wrong and find another way to succeed.

I love success, but I also appreciate the rewards found in failure.


Deb: Who are your ideal clients?

Marita:
I started up 2Mar Robotics last year so I can build robotic arms to help make a difference to people in their everyday lives, such as those with a disability or limited upper mobility. Making a positive impact is something I take seriously and therefore my ideal clients are those who need support and benefit from having a robotic arm lift things up for them and manipulate the environment around them.

The robotic arm can be mounted on a wheelchair, table or bench so the user can control the arm using an iPhone or iPad to move and grip objects and can save common tasks to be easily repeated again later.

When I was a kid begrudgingly doing the household chores, I dreamed of the day when a robot could do all the chores for me. When I realised there was no robots of this description around me, I decided I needed to be the one to make it happen and every day I get a step closer to turning this dream into a reality. The project is currently in development and we're expecting to bring it to market by the end of the year.


Deb: What are some of your successes and challenges?


Marita: One of my everyday successes is being able to juggle my life so that I have time to think creatively about the big picture even while I continue to execute my day-to-day vision. It's such a luxury to have the time, space and mindset to just reflect on things.

Also I'm extremely proud of my success on Robogals where I was recognised as Young Australian of the Year in 2012.  I founded Robogals to inspire female participation in engineering, science and technology through fun and educational initiatives aimed at girls in primary and secondary school. The Robogals project has attracted growing numbers of student volunteers and is continuing to expand internationally. Robogals is changing the mindsets of girls so they can believe in themselves and be inspired to do awesome work such as creating amazing buildings and bridges, plus fantastic innovations.

I like to challenge myself to do new things all the time, which is a challenge in itself! So I spend a lot of time reading and fully engrossing myself in a topic in order to fully understand things when I'm working on a new project.

An exciting challenge I'm currently involved in is the Optus Yes! Project.

As an advocator of the Optus Yes! Project I'm calling on Australians to 'live more yes' in their lives by sharing their thoughts, photos or videos on social media with the hashtag #YES and Optus will make the most interesting, useful, funny or awesome ideas happen. I like challenging and engaging young Aussies to do fun and creative things and I'm excited to see their awesome ideas brought to life.


Deb: That's terrific. So, going forward, what's your vision for your business at 2Mar Robotics?

Marita:
In the short term, my vision is to create an amazing robotic arm for people with limited upper limb mobility. 

In the long term, my vision is to create robots that are a part of our everyday lives in all different roles.


The Myth of More

by Karen Collacutt

You want to grow your business. You make plans, decisions and take actions towards that goal.
When you make decisions in your business, or in your life for that matter, there is a general direction towards more. More revenue, more infrastructure, more systems, more support.

It is easy to get caught in that thinking to the point where any other option becomes unacceptable. Part of it is that we live in a culture that is permeated with the Myth of More.

    The Myth of More says that in order to be successful, happy and fulfilled we must have more.

A client of mine, Kelly, was making decisions about leasing a new office space. She and her partner had been in the same space for 5 years. The lease was up and they had always assumed that they would move to a bigger space when the time came. They started looking at spaces they could afford. As they went through space after space, Kelly started to realize that they maybe didn’t need as much space, maybe not even as much as they currently had. The idea of going smaller felt really wrong – like she was “playing small” or like they couldn’t afford what they wanted. She was living in the Myth of More.

Kelly realized that she was making decisions based on what they could afford, and what felt “successful” instead of making strategic business decisions. They stopped and reassessed their needs.

Michelle, a colleague, shared a similar decision she made in her business. She had hired an assistant to help her set up systems in her business. Recently, Michelle realized that all of the systems were set up and the business was running well. She thought about letting the assistant go, and worried that made her less of a successful business owner. She was supposed to be taking on more support not less, right?

When Michelle thought about what her business really needed, and she did the math, she realized that her assistant was costing about $15000/year. Since the projects were done and the systems set up, did she really need that assistant? If she kept her, that money would not available to do other things in her business. Michelle decided to release the assistant knowing that she can bring her back in for special projects as needed.

In both of these situations the business owners could have made emotional decisions to protect them from feeling like they were ‘playing small’. Instead, they made strategic business decisions that free up time, money and energy for other areas of their business and their lives. That is playing big in my books.

Take a look at your business and your life. Are you spending money because you feel you should? Because it makes you feel successful? Look for clues of where are you making decisions based on the Myth of More instead of what will really work best for you.


Karen is a Money Strategist helping entrepreneurs build the bridge between their business and their personal finances, creating more revenue and more choices.  Certified Financial Planner, Certified Money Coach, and Certified NLP Practitioner, Karen blends pragmatic money management strategies with tools to change what you tell yourself about the green stuff. 
For more about Karen Collacutt, visit www.karencollacutt.com.

Photo Credit: www.stockmonkeys.com

History of Labor Day

In the United States, Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of their country.

In 1882, Matthew Maguire, a machinist, first proposed the holiday while serving as secretary of the CLU (Central Labor Union) of New York. Others argue that it was first proposed by Peter J. McGuire of the American Federation of Labor in May 1882, after witnessing the annual labour festival held in Toronto, Canada. Oregon was the first state to make it a holiday on February 21, 1887. By the time it became a federal holiday in 1894, thirty states officially celebrated Labor Day.

-from Wikipedia

The First Labor Day

The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City, in accordance with the plans of the Central Labor Union. The Central Labor Union held its second Labor Day holiday just a year later, on September 5, 1883.

In 1884 the first Monday in September was selected as the holiday, as originally proposed, and the Central Labor Union urged similar organizations in other cities to follow the example of New York and celebrate a "workingmen's holiday" on that date. The idea spread with the growth of labor organizations, and in 1885 Labor Day was celebrated in many industrial centers of the country.

-from "The History of Labor Day" on the U.S. Department of Labor website

CEO & Cash Flow Coach Karen Collacutt on Women Entrepreneurs Radio™

Karen Collacutt, Cash Flow Coach and CEO, Make Friends with Your Money

Karen is a Money Strategist helping entrepreneurs build the bridge between their business and their personal finances, creating more revenue and more choices.  Certified Financial Planner, Certified Money Coach, and Certified NLP Practitioner, Karen blends pragmatic money management strategies with tools to change what you tell yourself about the green stuff.

Karen has been a featured personal finance expert in the Globe and Mail, CBC Radio, Money Sense Magazine, Chatelaine, Toronto Star, creditcard.ca, Rogers TV and numerous online radio and blogs.  With her straightforward strategies and tell-it-like-it-is approach, Karen delivers a fresh perspective on your money life.

For more about Karen Collacutt, visit www.karencollacutt.com.

Special offer for radio show listeners! Get your copy of: "The 1% Secret: What 99% of Entrepreneurs Don’t Know About Why Their Businesses Are NOT Working." Download your copy here: http://theonepercentsecret.com/


Wednesday August 27th 2014 8pm EDT
http://www.blogtalkradio.com/coachdeb/2014/08/28/ceo-cash-flow-coach-karen-collacutt




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Author Q&A: Big Dreams Take Small Sacrifices by Sourena Vasseghi

Sourena Vasseghi is an award-winning author of, "Big Dreams Take Small Sacrifices,"  and an inspirational speaker whose stirring effect on people has attracted a rapidly growing national audience.

Because Sourena suffers from severe cerebral palsy, he has limited motor skills and a significant speech impediment. These limitations, however, don’t preclude him from living a fully successful life from his wheelchair—and being an inspiration to all!

His work has been featured on NBC, ESPN, nationally syndicated talk shows, and in print, including Los Angeles Times and Los Angeles Business Journal.

In addition to appearing in corporate and university venues, Sourena has been honored to be a TEDx speaker. He resides in Agoura Hills, California, with his wife Leslie and their son Andrew.

Sourena is joining us today for an interview about his new book.

Deborah: So glad to have you stop by the Secrets of Success blog! So tell me, what prompted you to write this book?

Sourena: Thanks! Glad to be here. A while back, I don’t know when, I came up with the slogan, “big dreams takes big sacrifices” and it was so good, I had to write a book. I ended up tweaking the slogan because as I was writing the book, I noticed that everything I was talking about was actually about taking little steps.


Deborah: Wow, that's interesting how you were inspired by the slogan. Could you give us a a description of what your book is about?


Sourena:
I watch people everyday and wonder what makes them successful and I spent many years wondering how my disability affects my own success. This book is about creating and sustaining a regimen of activities in order to become successful.


Deborah: Did you have a specific type of person in mind when you wrote it? Who would get the most out of reading your book?


Sourena:
My book is for anybody that is willing to commit to a strategy and pay for their dream. There are so many people that don’t want to make the sacrifices that are needed in order for their dream to come true. They think that dreams automatically come true. If destiny exists, it needs you as a partner.


Deborah: Please share some suggestions for conquering fear.

Sourena:
Andy Grove famously said that only the paranoid survive. I’m always scared of something in my life, mostly that the challenges of having a handicap that can be too much to deal with. I don’t think fear goes away. It’s about having your desire to succeed be greater than your fear of failing.


Deborah: I totally agree. Do you have steps that people can follow to move towards achieving their dreams?

Sourena:
Yes! First, it takes commitment. Second, it takes a regimen of activities. Third, it takes execution everyday of that regimen.



Deborah: What inspires you to do the work you do?

Sourena:
I want to be an example for my boys. I also want to have a lot of fun! Lastly, I love spending time with interesting people such as Dean Jim Ellis from the Marshall School of Business at USC and other motivational speakers.



Deborah: Please let everyone know where they can find your book.


Sourena:
Here is the link to the shop on my website: http://sourenav.com/shop/


Deborah: Thanks for sharing your book with us! Where can we find you on social media?


Sourena:
You're welcome. I enjoyed it! Here are the URLs:

http://www.sourenav.com

http://www.twitter.com/sourenav

http://w.facebook.com/sourenav.fan

How to Get Higher Conversions from Your Emails and Marketing

by Christine Kane

In business, the number “one” is considered a bad number.

One is bad number in your business when you only have one person on your team. It’s a bad number when your only product fails on its latest launch.  Or when your ONE client gets hit with a disaster and has to stop being your client.

So yeah, there are plenty of ways that one is not a great number in your business. However, the number one is the ONLY number when it comes to marketing with email.  Especially if your emails aren’t getting great responses or click-throughs.

How so?

Well, nine times out of ten, when I review client emails that are not getting great responses, the problem is that the email is confusing. There are too many calls to action, and there’s too much going on.

In other words, when you’re sending out an email, think about that ONE thing you want them to get, or want your reader to do with this email.

Similarly…

When they come to your Facebook page, what is the one thing you want them to do?

When they come to your blog (you’ve been working so hard to keep up on those killer posts), do you just want them to read your post and leave on their merry way? Or do you want them to leave you a comment, so that you can have a conversation with them?

Sounds great, right?

Well, hold on a minute.  Focusing on just one thing is not always so easy.

This is where the SOFT part of business success comes into play.  I call this the “SOUL TRACK” of your business.  It’s where you unknowingly get in your own way. We’re going to go there now.

Many entrepreneurs operate from a place of lack, and they don’t even realize it. What happens in that place of lack is that they grab.  They fear.  They can’t be clear because [gasp] “Oh, my God, when they come to my website they should know I do this and they should know I do this and they should see all my free offers… and I have to just tell them EVERYTHING!”

What ends up happening when lack fractures your ability to be clear?

Well, your customer gets confused. And a confused customer doesn’t take action. A confused customer doesn’t click. A confused customer doesn’t do anything.

They go away.

And everyone else and every distraction is just a click away.

So, ask yourself, “Am I operating from a place of lack? Am I fearful?  Am I scared because people are going to come to my site and not know all of the brilliant things that I can do?’ ”

Turn that around.

Ask yourself instead:  “What is the one thing I want them to do when they read this email?” “What is the one thing I want my customer or client or prospect to do when they visit my website?” “What is the one next step?”

Instead of fire-hosing them, think of one as the MOST powerful number in your business.

Typically, if you have a lot to say when you’re sending an email, it means is that you’re not communicating enough. Yes, that’s right! You’re not sending out enough communications. If you’re only sending an email out once a month and you have 18 things you need to let somebody know about, news items, dates, whatever you’re doing, then you’re not communicating with your list often enough.

What you really need to do is take it down into bite-sized portions. Once a week. Without fail, your ideal clients are going to consume your content a lot easier, and they’ll be happy, and they’ll love you so much more for honoring your business and serving them at a higher level.

So now here’s one thing I want you to do right now. (Aw, come on! You KNEW I had to do that!)…

Leave me a comment below and tell me your ‘yeah but’… or if you’re already doing this have you noticed that it’s really working for your clients?

Christine Kane is the Mentor to People Who are Changing the World. She helps women and men Uplevel their lives, their businesses and their success. Her weekly Uplevel You eZine goes out to over 32,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a FREE subscription at http://christinekane.com.

3 Easy Ways to Connect with Your Ideal Clients

by Sydni Craig-Hart

What we think our clients want and what they actually want can be vastly different. The only way to create offerings that are easy for them to say yes to and solve their problems is to find out for sure. And the easiest way to do that is to ask them!

When you ask your audience what they need, it paints a clear picture of how you should position your business and your solutions in a way that appeals to them.


So how do you come to understand what your clients really want?

Survey them – I did this recently and the results were outstanding! There are a few key ways to make sure your survey is successful. Make the survey offer simple and compelling. Keep the survey focused on just a few key questions. It should take less than five minutes for your participants to fill out the survey. Send out an invite to your email marketing list and promote the survey on your blog and through social media.

Get out and meet with them – Using online and offline networking can help you get in tune with what your target market needs and wants. Be strategic with networking. Don’t participate in social media or attend local networking events just for the sake of it. Select groups, events and websites that will attract your ideal clients. Make it a point to interact with your ideal prospects on a regular basis and pay attention to their biggest problems and concerns.

Speak to them
– Public speaking is a great way to get in front of your ideal clients and learn about their needs. Focus on groups, organizations and associations that cater to your ideal client. Find out what they want by asking the education director and present a talk on a compelling topic. Collect feedback about your presentation at the end to get to know your ideal clients better.

By listening to your clients and spending more time around them, you can understand how your solutions will appeal to them. Don’t guess when it comes to growing your business! Use a survey, meet with clients in networking groups and present at a local group and you’ll be able to create offerings that will appeal to the people you want to work with.

Did you have a breakthrough moment when you realized who your idea client was and what they wanted help with? Share your story in a comment on my blog!

YOUR ACTION PLAN FOR THIS WEEK:

Create a 5 to 7 question survey to understand what your ideal clients need most. Use a tool like SurveyMonkey.com to create your survey and then promote it through your email list and social media.

Find a local event and an online group that attracts your ideal client. Schedule time in the next month to attend the event and connect with the online group to understand your ideal clients better.

Look for speaking opportunities. In the next month, connect with an education director of a group that attracts your ideal clients. Offer to speak on a topic that you have expertise in. Be sure to collect feedback at the end of your presentation.


Sydni Craig-Hart, The Smart Simple Marketing Coach, is founder of  SmartSimpleMarketing.com Known for her simple, tech-savvy, integrated approach to marketing, she also has the unique ability to find untapped profit centers in her client’s businesses so they can create money NOW. Visit www.SmartSimpleMarketing.com for your FREE training course, “5 Simple Steps to More Clients, More Visibility and More Freedom” and apply for a FREE "Profit Breakthrough" session with Sydni!


Clearing the Way

by Christine Kloser

“How did you do it?”  

“How do you do what you do?”  

These are questions I hear often when people hear my story about losing everything less than 3 years ago and then quickly building a new, purposeful, impactful and profitable debt-free business.   I love hearing these questions from my community!    (Actually, its questions like these that inspired me to create my new Soulful Messenger program.)

The simple answer is I cleared the way for what wanted to be brought to life through me.   Uh, let me be more honest about that.   I didn’t pay attention to the nudges along the way, and the Universe took a two-by-four to my life and cleared the way for me.

What it looked like externally was complete and total failure.  Bankruptcy, foreclosure, difficult business partnership dissolution, a troubled marriage… and nearly paralyzing fear.

What it truly was from a Soul perspective, was a massive realignment.  It was a clearing of everything I thought I was, everything I though mattered, and every way I measured my “worth” in the world.  

Finally, I got it!  

I woke up to who I truly am as a Divine being and someone who was born to bring more light and love into the world, and catalyze people into seeing THEIR greatness and liberating that for others to see/experience.

The path was cleared alright!   But, I really don’t want anyone to go through the challenges I did to “wake up.”  You can voluntarily clear the way for your own greatest gifts to shine through!  The two-by-four (while painful and effective) is not a necessity to move forward powerfully and purposefully in the direction of your dreams – your soul’s true calling.

So, here are a few tips to help you clear the way for your next evolution!

1) Accept What Is

As long as you resist what’s happening in your life, the path ahead can never be cleared.  

Resistance keeps you stuck in what’s happening now rather than creating an opening for what CAN happen.   Acceptance of what’s happening, and looking for the gift in the middle of the challenge is one sure way to break you free of paralysis and procrastination so you can move forward.  

The next time you want to “fight” what’s happening, remind yourself to accept, surrender and seek the gift as quickly as you can.  You’ll see the path forward emerge!

2) Do Less, Not More


When you’re frustrated, stuck, procrastinating, etc. it's easy to think the solution is to DO more - to take more action. 

One more class, one more strategy, one more thing on the never-ending “to do” list.   Because, you hope that maybe that one more thing will be THE thing that busts possibility open for you.  In my experience, nothing is further from the truth.  

Doing things solely for the sake of being in action is a waste of energy.  It’s essential to first do less, so you can stop the frenzied cycle of activity that gets you nowhere.  Then, you’re in a better position to consciously choose the best next action to take - to lead you down the right path.  

Clearing the way does not mean you’re out there busting your behind to make the path appear.  It means you allow yourself to see the path that’s already cleared for you.

3) Trust

Trust.   This has been (and continues to be) one of my greatest areas of growth… deepening my trust in myself, in those around me, and in God.  

It’s also one of the most powerful gifts my clients receive from me… reminding them to trust the process of transformation, and trust themselves on their journey.  One of the keys to developing trust on every level is to understand that everything occurring in your life is happening for your highest and best good.  (You may want to write that down and post it somewhere in your home/office.)  When you truly “get” that everything is happening FOR you (not “to” you), it allows you to be at peace with the unfolding of your incredible life.  

There’s so much more I could write on the topic of “clearing the way.”  Because it’s time for us – as a species - to release thinking we have to do it all ourselves and figure it out in our head.  We’re living in times where the HEART is what’s needed; the clearing of everything between you and your hearts truest expression is the order of the day.   And I’m here to help guide you on that journey.  

 
Christine Kloser, “The Transformational Catalyst” is an Award-Winning Author, and Transformational Book Coach whose spot-on guidance transforms the lives of visionary entrepreneurs and authors around the world.  Her passion is fueled by her own transformation when she let go of the last shred of stability and security in her life – and discovered her truth.  From that place, she fearlessly (and faithfully) went on to quickly create the most abundant, impactful and joyous success of her life.  She now blends her passion for personal and global transformation with her gifts as a transformational book coach – and as a result she's impacting tens of thousands of messengers across the globe.  Get her free transformational author training at www.ChristineKloser.com.

3 Keys to a Solid Brand for Your Business

by Alicia Forest, MBA
The Business Shifter™



Are you like many online business owners who are confused or stuck when it comes to creating a unique, memorable, and authentic brand? If so, you're not alone. I've been there myself, so I understand the frustration of feeling stuck on this whole branding thing.

But once I discovered that if I looked at it from a completely different perspective, that my brand wasn't just about my business, but about ME, everything shifted.Creating your brand from the inside out allows you to fully step into your business identity in a truly authentic way. It's also the easiest way to stand out in the sea of others who do what you do.

So, if you're stuck, let me give you three things you must be clear on in order to create a truly compelling and unique business brand.

Strategy 1: What results do your clients experience from your service?

One of the exercises I do with my private clients is have them generate a long list of the results their clients get from working with them.You can easily do this right now. Just complete this sentence 30 times:"The results my clients get from working with me are ___________________________."

If you get stuck, here's my secret: Send this question to your clients so they can tell you the kind of results you're helping them create!

For example, when I asked my own clients this question, here's some of what they shared:"The results I get from working with Alicia are...

- clear, easy to follow instructions on strategic Internet marketing techniques
- insightful advice from a trusted mentor who understands my business
- generous knowledge and expertise, honest feedback and support, focus and direction
- more clarity on which steps to take to experience more alignment with my business/life purpose
- I now see the bigger picture and base my decisions on the 'whole' of my business, rather than just the next thing.
- stretching me in ways and areas that I could/would not do on my own.
- more clients, more money and more fun in working with my business.
- getting me out of my comfort zone so that I discover what is possible when I play a bigger game.
- more clarity and awareness around time sucking activities that I am engaging in so that I can STOP doing them.

Strategy 2: What are you an expert at?

Once you have a solid and in-depth grasp of the value you bring to you clients and the results you help create with them, you should easily be able to define what it is you're an expert at.Complete this sentence: "I'm an expert at________________________."

Strategy 3: What does your brand promise?

Let's take it one step further...Your brand promise is a statement that is pretty specific. It's true regardless of the program, product or service you may offer. No matter what the program, product or service, it always fulfills your brand promise.

And just to be clear, I'm not talking about your marketing tagline. What I'm talking about goes much deeper than that, to the very core of what it is that you are so passionate about providing to others.

My brand promise is, "I passionately inspire women entrepreneurs to breakthroughs in their business so they create the life they ache for."So, my Mastery of Business Academy mentoring programs, 21 Easy & Essential Steps to Online Success System and companion coaching groups, and the rest of my offerings all fulfill this brand promise.

Here's one from one of my Online Business Breakthrough clients, Dale Carter at TransitionAgingParents.com: "I provide trusted information and personal insight to inspire adult children to passionately pursue, for their aging parents, the quality of life their parents hunger for." So everything that Dale offers to her specific market fulfills this overarching promise. Dale knows what she is an expert at and that shows up in her brand promise very clearly.

So, what does your brand promise? What is it that your clients can count on you for?

The formula for an effective, compelling, memorable, authentic, fun and fabulous brand is really very simple:"I get X results for my clients, which makes me an expert at Y, which means they can count on me to provide Z."

Voila!

Nailing your unique message (and market and mission) is just part of what we'll do in your pre-work as well as during my Online Business Breakthrough Workshop this fall. If this is a place where you're stuck, let me help you get unstuck, with a process that's actually easy and fun.

Reserve your seat today here

© 2014 Alicia Forest International | All rights reserved.


Alicia Forest, MBA mentors women entrepreneurs on how to build a priority-based, highly profitable business, in less than part-time hours. Get her FREE series on how you can do this too at http://aliciaforest.com.

"What Makes You Feel Beautiful" Art Exhibit & Artist Talk

Event: "WHAT MAKES YOU FEEL BEAUTIFUL" 

*Proceeds will be donated to the Avon Walk for Breast Cancer *


Date: Friday, September 12, 2014 

Time: 7:00 pm 

Location: The West Windsor Arts Center 952 Alexander Road West Windsor, New Jersey 08550

Registration: $35.00 

For more information & to buy tickets, visit http://www.essentialartsstudio.com/

Sponsored by: 

Essential Arts Studio

Discover a New Future, LLC