Finding Your Niche’s Sweet Spot

by Alicia Forest
 
One of the biggest challenges I see with newer entrepreneurs is the resistance to choosing a specific group of people to work with and/or a specific area of expertise to build their business on.

Many entrepreneurs have a specialty (WHAT) but no target audience (WHO).

Others have a target audience, but don’t offer a core expertise. Instead, they try to be all things to that audience and find themselves and their clients lost in a sea of choices.

If you have just the WHAT but not the WHO, or vice versa, you’ll likely still enjoy some level of success. However, it’s going to be much more difficult and take much niche sweet spotlonger to see results than if you define both.

This graphic visually shows the sweet spot of any niche –>

The horizontal is the WHO? Who are you serving? What portion of the marketplace are you offering your gifts too?

The vertical is the WHAT? What’s your area of specialty that you’re offering to the WHO? What is your expertise?

The sweet spot is here these two W’s intersect.

So how do you find your niche’s sweet spot?

Here are 3 steps to help you do this:

Step 1: Define Your WHO

Who are you most meant to serve? Which portion of the marketplace calls to you? Which group of people resonates the most for you? Who are your most favorite clients and customers?

Step 2: Define Your WHAT

What area of expertise are you going to focus on with your WHO? Even if you can do everything, it doesn’t mean you should. What’s the one thing you do for your clients that you absolutely love?

Step 3. CHOOSE and MOVE

Once you know your WHO and WHAT, you can move forward from there, finding where they gather and exactly what they are struggling with, then offering ways to help them.

If your WHO and WHAT still seems fuzzy, get help. Get coaching or some kind of support to help you suss it out.

But at some point, you simply have to choose a group of people and an area of expertise to offer them and move with it. Over time, the specifics of your WHO and your WHAT will become more defined, and you can hone your market and your message then, but if you wait for it to be perfect, your business will stagnate. And the only way to get unstuck is to choose and move.

Share with me your WHO and your WHAT here.

© 2014 Alicia Forest International | All rights reserved.


Alicia Forest, MBA mentors women entrepreneurs on how to build a priority-based, highly profitable business, in less than part-time hours. Get her FREE series on how you can do this too at http://aliciaforest.com.

Indigo Ocean Dutton, founder of Aspiratech on Women Entrepreneurs Radio™

Indigo Ocean Dutton, MA is the founder of the Aspiratech business technology consulting and training firm. In her personal development work with adults, she is the founder of the Phone Buddies Peer Counseling Community and originator of CAIR counseling/coaching services and the Homebody Business Genie business development program for introverts and others needing home-based careers. She is also the author of Being Bliss and Micro Habits for Major Happiness.

Indigo received her MA in Integral Counseling Psychology from the CA Institute of Integral Studies and her BA in International Commerce from Brown University.

Indigo's background working with youths stretches over several decades. Most recently she has taught meditation to incarcerated teenagers as an instructor at Mind, Body Awareness Institute, developed and taught a teen entrepreneur development workshop at Berkeley Youth Alternatives, and served on the Board of Directors of Future Leaders Institute. Before returning to CA in 2007, Indigo worked as a school based Behavioral Health Specialist for the state of Hawaii.

Indigo began volunteering in her teens, creating a county Youth Council at the age of 15 and a summer crafts camp for younger children later that same year. She has been a dance teacher, land trust community builder, and radio talk show host, among her many work/service endeavors over the years.

http://indigoocean.org

http://homebodybusinessgenie.com/

Wednesday October 29th, 2014 8pm EDT
http://www.blogtalkradio.com/coachdeb/2014/10/30/indigo-ocean-dutton-founder-of-aspiratech

What if You Build It and They Don't Come? 7 Steps to Success and Profits in Your Online Store

by Katrina McKinnon

Most people who attempt to start their own online store fail.

Miserably.

Whether it is selling t-shirts, jewelry, gardening supplies, lemon squeezers or home-grown beauty products the majority will fail.

Let's call these people "The 99%."

Why do they fail?

Simply put, they're the ones who read stories that inspire them, but never realize the work required. Or they find endless reasons why they can't find the time to begin. They refuse to venture out of their comfort zones.

The good news though, is that a small number do make it through.

They are "The 1%."

It is these people that we read about and draw inspiration from.

What makes them different?

They went through the first stages too. But when they failed, they fought the self-doubt, got out of bed, dressed up and marched on.

They didn't succeed because of luck. Like every other entrepreneur, they had their share of insecurity and insanity--but they made it through the entrepreneurial maelstrom to create their own successful, online business.

They outlasted everyone.

Here are the typical 9 stages that the 99% go through:

1.    Epiphany. One day, they wake up knowing in their heart that they absolutely hate their job, want to be master of their own lives, work in their pajamas and spend more time with their family.

2.    Find The Idea. "The Idea" has been sitting in the back of their brain for years; they want to sell products online. They tell their friends and family "I'm going to sell my product online." Everyone says, "That sounds awesome. You should do that! You'll be rich!"

3.    Line up the ducks. They get super-excited about The Idea, they start searching for product suppliers, create marketing plans, write lists and make-money goals. They spend weekends, nights and lunchtimes planning, planning and planning.

4.    Build the store. They spend hours on creating the perfect brand and logo, thousands of dollars on building a store, throw all their products into the system and launch. They rub their hands together in anticipation of the cash to come rolling in.

5.    They wait. No sales are coming. They check their website visitor tracking tool. No one is visiting their store. But why not!? The Idea is fabulous!

6.    They panic. They start posting in forums seeking free advice -- "Why is no one buying from my store?" The experts tell them to buy advertising, buy search engine optimization, buy a better store, buy email marketing tools, buy links, buy more stuff to make more money!

7.    Again, they wait. Still no sales are coming in. Perhaps one today and another next week. They check their tracking tool and can see visitors from India. But hardly any sales.

8.    Get frustrated. Repeat steps 5 to 7 again and again.

9.    They stop. Get depressed. Blame the Internet. Decide that it's not worth the trouble, plus a thousand other reasons. They quit.


The 1% go through those steps too, but here's what they do next (and what you can do too)...

1.    Forgive yourself for previous failures. Be done stewing over it. Put it behind you. Everyone makes mistakes, but remember that the ones who continue to try again will succeed.

2.    Commit yourself to success. Really convince yourself that you want to be part of the 1%. Know that bad days will come, but they won't make you quit.

3.    Forget what's easy. Learn what works. Success stories do provide inspiration, but unless you are learning something from them, they don't help much. Find someone who doesn't only inspire, but actually mentors you. Those are good role models to follow. Reach out to them and say "Hello, can we be friends?"

4.    Simplify your idea. Take your plan and cut it in half. Do it again. And again. Until you are left with one basic, straightforward product or concept that reflects your strongest idea.

5.    Seek advice. Brutal feedback is invaluable. So get on the phone and talk to 50 people about your product. Ask them for honest advice, and don't take offense when they provide it. Write it down and find the recurring themes and patterns in their advice. The repeating themes will help you hone your products into something that others will truly want to buy. (Tip: You can only find the repeating themes if you ask 50, not 5 people.)

6.    Build a platform for your voice. Write 5 lengthy articles (Tip: Over 2,000 words each.) about your product and the idea behind it. Take into account the 50 conversations you had. Add them to your store's blog. This will you help you hone your marketing ideas, the mission behind your business and find your 'voice'.

7.    Reach out. Find communities, blogs, forums, subreddits, channels and people online who are interested in your product AND your idea. Reach out to them via email, Twitter, Facebook and phone. Do it sincerely with your "voice." Do it tirelessly. For hours, days, and weeks.

And one extra step...

8.    Check your sales… and don't forget to celebrate it!

The real secret to being in the 1% is in your willingness to try one more time.

About the Author: Katrina McKinnon is getting closer to The 1%. Her online store created revenue of $90k last year, and is on track for $210k in 2014. You can learn how and follow her path at www.SmallRevolution.com.

Photo Credit: mag3737 via Compfight cc

Get Moving! How to Let Go of What's Holding You Back.

by Deborah A. Bailey

Have you ever felt that if you had more money, or more degrees or knew more of the “right people” you’d be okay? Perhaps you feel that you’re too old to go for your dreams. Or maybe you believe you don’t have the advantages that others do.

Ever had these types of thoughts?

It’s so easy to become blocked by your own fears and limited beliefs. But what can you do about it?

If you’ve been reading my book,  “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life,” you're already familiar with the steps I recommend to create a success mindset.

Here are some additional tips:

1. Forget about being an overnight success. No matter what their PR says, most successful people did not achieve success overnight. They worked on building it step by step over time. If you’re holding yourself to some standard that you think you should be following, stop right now.

2. Be willing to make mistakes. Successful people are risk takers. Instead of beating themselves up when they fail, they learn from their mistakes and make better choices next time around. You’ll never know what will work until you are willing to take a chance on failure.

3. Stop waiting for permission. Successful people are leaders. They don’t wait for others to tell them what to do. Ask for what you want. Don’t wait for someone else to validate your choices. If you do, you might be waiting a very long time.

4. Get used to hearing the word, “no.” The way to get to “yes” is to be willing to hear a lot of “no’s.”  The popular series, “Chicken Soup for the Soul” was rejected by over 100 publishers. Imagine if the creators had quit before their “yes?”

5. Be good to yourself. It can be tough to go for your dreams. Practice self care and treat yourself with respect and love. Successful people believe in their dreams because they believe in themselves. If you see the glass as half empty (or believe that you weren’t even good enough to get a glass) you won’t believe you can have what you desire.

6. Release resentment. Don’t worry about what other people are doing. Once you define what you want (and believe you can achieve it) nothing will stand in your way. That may sound too easy – but it really isn’t easy to stay focused on our path. It takes work to really believe in what we can accomplish.

7. Define your own success. Success is not the same for everyone. For some it means a certain dollar amount, for others it may mean living in a big house. Believing in one definition of success is a trap. Create your own definition and set your own goals. Only you know what is right for you.

Back when I worked in corporate, my idea of success was defined by my manager or by what I saw others doing. But I prefer to define my life path myself. Instead of following the crowd, I decide what's right for me.

One of my long-time goals became real when I wrote and published my first book, “Think Like an Entrepreneur.” It was exciting to see my book finally in print. That's when I realized that I could make my dreams into reality, but I had to believe and take action on those dreams.

Copyright © 2014 Deborah A. Bailey

You can find the ebook and print versions of “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life,” on Amazon.com.

Check out the audio book version too!


Photo Credit: *Kicki* via Compfight cc

Deborah A. Bailey is author of six books including, “Secrets of a Great Resume” and the futuristic romance, "Hathor Legacy: Outcast."

She's also the creator and host of Women Entrepreneurs Radio, a weekly internet talk show. For more information on her books and coaching programs, visit http://www.ThinkLikeAnEntrepreneurBook.com.  

The Myth of Employee Burnout with Matt Heller on Women Entrepreneurs Radio™

Matt Heller has spent 25 years in the amusement/theme park industry. Starting as a ride operator at Canobie Lake Park just out of high school, Matt has enjoyed a robust career around the industry with leadership positions at Canobie, Knottfs Camp Snoopy, Valleyfair and Smiles Entertainment Center. Pulling from his previous leadership experience, in 2003 Matt joined Universal Orlando Resort as the Senior Trainer of Leadership Development. Matt has also served on the IAAPA Education Committee, and as the Chair of the IAAPA Human Resources Committee from 2009-2012.

In 2011, Matt reduced his role at Universal to pursue additional independent training and consulting opportunities. He created Performance Optimist Consulting, and now helps leaders across the hospitality industry make sure they are getting the most out of themselves and their teams.

Since starting Performance Optimist Consulting, some of Matt's clients include: Schlitterbahn Waterparks, Ellis and Associates, Knoebels Amusement Resort, Accesso, Santa's Village AZoosment Park, Museum of Science and Industry - Chicago, Valleyfair Amusement Park, Kongeparken, Garland Aquatics, Wet 'N' Wild -Splashtown, New England Association of Amusement Parks and Attractions.

As a trainer and facilitator, Matt has a developed a proven track record for being able to relate to any audience and give them solid tools they can use immediately. His engaging presentations not only captivate the learnerfs attention, but also encourage them to get involved and participate. In 2013, Matt released his first book, The Myth of Employee Burnout. In it, he describes his quest to find out why employees start off strong but eventually lose motivation.

The book includes strategies for leaders o keep employees engaged and motivated throughout the entire gemployee lifecycle. The Myth of Employee Burnout has been extremely well received by leaders across the attractions industry and beyond.  www.performanceoptimist.com

Turning On Your Money Taps

by Alicia Forest, MBA
The Business Shifter™


One of the things I worked on for several years was cleaning up my money issues. That included everything from thinking I have to work really hard to make a lot of money, to taking care of old debt, to having a plan for paying down new debt, to plugging even the slightest money leak.

The truth for me was that I tended to not pay attention to my money as much as I should have, so inevitably something happened where money MADE me pay attention. It wasn’t usually a positive experience.

As I made some big strides in this area, I discovered that once I started really paying attention to my money, it started showing up a lot more in a lot more positive ways.

Here are 4 tips that helped me immensely to turn on the flow of money into my business and my life that I know can help you too.

TIP 1. Keep a daily tracking sheet of what comes in…

I track every penny that comes in on one simple sheet each day. When I first started doing this, I had days where I didn’t have any money coming in, but within just one month, it started to become rare if there was even one day that didn’t have some sum attached to it.

My clients who use this method of tracking absolutely love it because they can see the results of this simple yet powerful attractor of more money flow into their business so quickly.

TIP 2. Have a purpose for each income stream

I’ve always done this without really thinking about it, but once I started getting crystal clear about the ‘what’ and the ‘why’ for each and every one of my income streams, they turned from trickles to rivers.

TIP 3. Take care of any outstanding money issues

Periodically, I sit down with files and phone numbers in hand to cancel memberships I’m not utilizing, get refunds I’m owed, and ask my assistant to send reminders for any overdue invoices. When I do this, inevitably I’ll receive a check or payment to me totaling as much as or more than the amount I just took care of. See, money likes being paid attention to.

TIP 4. Find and plug those money leaks


In every business, there are places where money is leaking out. It could be the webmaster who charges by the hour and takes too long to complete a task. It could be a monthly subscription that you either don’t utilize at all or that you aren’t clear on its return on investment to be sure it’s actually a good one to make. It could be paying monthly for a service you use all year in your business, and that you could save 10% on if you chose the annual payment plan instead.

Where can you plug the money leaks in your business?

When you start to pay attention to your money, giving it care and coming from a place of personal responsibility, it will immediately open up the flow of more of it into your business and your life.

Which one of these tips are you going to start doing today? Share with me here
© 2014 Alicia Forest International | All rights reserved.

Alicia Forest, MBA mentors women entrepreneurs on how to build a priority-based, highly profitable business, in less than part-time hours. Get her FREE series on how you can do this too at http://aliciaforest.com

The Esendemir Sisters Founders of Flatbread Grill on Women Entrepreneurs Radio™

The Esendemir Sisters are three Turkish-American millennials who grew up in near poverty. The sisters, Fusun, Gonca and Arzu Esendemir, started Flatbread Grill, a fast casual Mediterranean restaurant concept, back in 2007, at the height of America’s worst economic recession.

The Esendemir Sisters oversaw every aspect of the brand’s creation through menu development, interior design and operational duties. Flatbread Grill took off almost immediately.

With no money for marketing or advertising, the Esendemir Sisters relied solely on their customers’ word of mouth and loyalty to sustain the brand and drive it’s growth. Within two months of being open, Flatbread Grill received an excellent review in the New York Times, catered for celebrity clients, and served nearly 800,000 customers out of their first store location in Montclair, NJ.

Flatbread Grill has signed a 300-unit franchise development deal with FranSmart, to expand the brand worldwide. www.FlatbreadGrill.com 

Wednesday October 15th, 2014 8pm EDT
http://www.blogtalkradio.com/coachdeb/2014/10/16/the-esendemir-sisters-founders-of-flatbread-grill

Closing Open Loops

by Lisa Sasevich

Are you “thinking about” advancing yourself with some additional training, personally or professionally?

Maybe you’ve got something in mind, such as going to an event you heard about or investing in a training that entices you every time you think about it.

You know you want to, you know that it would be valuable, which is why you haven’t said no to it, but you haven’t said yes, yet, either.

That’s an example of an “open loop.”

An open loop is anything where you don’t have a date, you don’t have a decision, or you don’t have a plan for how some kind of decision or choice is going to get tied down.

The problem is that nothing can happen until you make a decision yes or no. Until you close that loop, you can’t move forward, and you can’t move on either.

Open loops are huge drains on your energy. Our brains are wired to get things done and they love completion, so when something is hanging out there as a possibility, it’s going to keep recurring in your mind until you resolve it. That makes you tired, and can keep you up -- or even wake you up -- late at night.

Get the idea, talk about it, create the vision and a timeline to close the loop right away.

Sometimes the open loops only involve you and are only floating around in your head or on your desk, but sometimes they involve other people, such as your team or your family.

For instance, you may have said, “I’d like to have our new website designed and up by December 15,” and your team says, “Oh, that would be really cool.” But nothing happens.

That’s why we came up with a simple tool to close our open loops in team meetings, and it can help you close yours too.

“Who’s Doing What, By When?”

During a meeting we put an idea on the table, we talk about it, we create the vision for it, but then before the end of every meeting or call, we make sure to ask, “Okay, great, and who’s doing what by when?” Then we secure commitments to everything we are truly ready to advance.

That doesn’t mean the project is done, but, in your mind, you’ve got a person and a date, so you know who’s accountable for it and when to come back to it. That way, the issue isn’t going to keep coming up in your mind as something unfinished that you’ve got to take care of or, worse yet, remember.

Just make sure to allow enough time to get all the accountability squared away. You can’t do that in two or three minutes. You want to leave 10 to 15 minutes at the end of an hour-long meeting to close all of your loops or consciously let them go.

Speaking of closing open loops... Have you made your decision to come to Ultimate Sales Bootcamp? It’s only a few weeks away. If it’s been on your mind, it’s time to close that loop, do the fun and powerful pre-course accelerator assignments you get immediately upon registering, and start creating your on- and offline sales conversion machine today. Join us here.


If you love what you do, but hate the "sales part," sales conversion expert Lisa Sasevich will show you simple, quick and easy ways to boost sales without spending a dime...and without being salesy. Get your FREE e-course and Sales Nuggets now at www.FreeSalesTrainingFromLisa.com.

Photo Credit: le temple du chemisier via Compfight cc

The Most Important Question You’ll Ever Ask Yourself

by Christine Kloser

Growing up I was a “performer.” Whether it was on the ice as a figure skater or the stage as a dancer, or the backyard with my baton… I performed. I realize now that unconsciously I was searching for someone to pay attention to me; to care about me; to “see” me in the way I wanted to be seen.

That need to get others to help me feel special or important continued as I went through a string of unsuccessful relationships, did stupid things to “fit in”, always people pleasing, etc. For as long as I can remember I’ve bent over backward to please others and get that pat on the back – that ounce of recognition.

In one way it’s served the “achiever” in me to get things done, because if I got things done and made people happy that empty part inside would get a temporary “fix.” I’ve never been addicted to mind-altering substances but I can understand the need for that fix – that moment of “atta girl” that would hopefully make me feel better and whole.

The question that seems to be a theme in all of my searching was “what about me?”

Didn’t I matter? Wasn’t I good enough? Was I not lovable? Would someone please see me? Is what I say or do important to anyone? WHAT ABOUT ME? These and many other questions rattled my brain incessantly… nudging me to try harder, do more, perform better, say yes when I wanted to say no, put others needs ahead of my own, etc.

It’s exhausting. And thankfully I’ve found a way to the other side…

What I’ve discovered is a version of this question that has EMPOWERED me to live a different life. So I want to share it with you…

If you noticed the energy of my question “What about me?” you can feel that question being directed at the outside world…. at other people. While I never asked people that question out loud (at least that I can remember) I lived and breathed that question to other people all the time.

Not too long ago I had one of those thump-on-the-head moments when I saw the exact reverse of this question as the MOST important question I could ever ask. And that was to ask it of MYSELF – not anybody else.

This shift in asking myself, “what about me?” has been the cause for some of the most empowering decisions I’ve made in my life. (I continue to be stretched in this area.)

It’s amazing how the Universe shows up to support you with exactly what you need at the time you need it. For me, I recently had someone who I love and I know loves me deeply tell me that they couldn’t attend my Breakthrough event next week.

He knew for a while that it wasn’t the right time for him to be there, but planned on attending anyway to support me. Finally, with great difficulty, he sent me an email that said he was apologized but needed to do what’s right for him and wouldn’t be coming to Breakthrough. I got how difficult of a decision this was for him to honor what was right for him.

At first I was disappointed because I’d been excited to see him, but then I “got” the gift! He loved me enough to model for me what it looked like when he asked HIMSELF, “What about me?” He needs to do what’s right for him, I totally get it and I support him 100% in that. And when we talked last week I thanked him for being a teacher and example of making the very difficult decision to do what was right for him, rather what he wanted to do to please me. And that’s only one miracle the Universe has conspired for me to get this more than I ever have before.

Saying “no” has always been a challenge for me. I genuinely love people, want to help, serve and say “yes” to them. It’s still difficult to ask myself “what about me?”– though it’s getting easier.

But here’s the thing. As I practiced saying no about a dozen times last week I could feel tons of ENERGY returning to my body. I felt waves of enthusiasm and excitement increasing for those things I say “yes” to like my Breakthrough event and MasterHeart program. By being more generous with my “no’s” it’s making the “yes’s” so much more powerful, energizing and exciting; and THAT is the place from which I can make the biggest difference.

So, how about you? Have you ever asked someone (verbally or non-verbally) “What about me?” If so, I invite you to turn that question around on yourself and ask YOU “what about you?” This simple act will empower you to take better care of yourself, make the difficult decisions, say “no” when you want to say “no” and “yes” when you want to say “yes”, do less… and BE more!


Christine Kloser, “The Transformation Catalyst” and award-winning author powerfully combines spiritual guidance and intuition, with nuts-and-bolts transformational writing, publishing and marketing expertise.  The result is a global movement of aspiring authors who unleash their authentic voice, share their message on the pages of a book and make their difference in the world.   Trusted and celebrated by aspiring authors and publishing industry leaders for her down to earth, authentic and inspiring approach, Christine has become the well-recognized leader of the transformational author movement having trained more than 55,000 authors in less than 4 years.   Get her free training at www.ChristineKloser.com.

 Photo credit: Leonbiss via Flickr 

PR Expert Nicole Rodrigues, CEO and Founder of NRPR Group on Women Entrepreneurs Radio™

Nicole Rodrigues is the CEO and founder of NRPR Group. She's a seasoned publicist and social media marketing pro with more than 14 years under her belt.

She's developed and executed strategic campaigns for some of the biggest names in business such as Yahoo!, Dolby, Sony Pictures Entertainment, Sony Playstation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders.

Nicole has also worked with multiple indie film creators and independent TV production companies such as Parking Meter Productions and More Sauce Entertainment. She's helped startups such as Fitmark, Crane & Canopy, SkyVizion Entertainment, and The Lingerie Stylist define their brands, and effectively network themselves both on and offline.

When she's not working, networking or spending time on social media channels, she's spending time with her insanely awesome daughter, golfing, watching sports, movies, and as much TV/Hulu/Netflix/YouTube as possible. 

Nicole also prides herself in being a former NFL cheerleader, spending many years cheering for the famed Oakland Raiders. She continues to cheer on her "new team" at NRPR and is a graduate from San Jose State University with a Bachelor of Science degree in Public Relations. www.nrprgroup.com

Wednesday October 8th, 2014 8pm EDT
http://www.blogtalkradio.com/coachdeb/2014/10/09/pr-expert-nicole-rodrigues-ceo-and-founder-of-nrpr-group

3 Reasons to Publish an E-book Now

by Deborah A. Bailey

1. Get Published Quickly

If you’re looking for a quick (and less expensive) way to get your book out, publish an e-book. Unlike print books, e-books don’t have to be a specific length. As you may know, attention spans are getting shorter and shorter. Your readers will appreciate a quick read that’s long on content and short on fluff.

If you’re writing fiction, the same thing applies. The “short novel” or novella is becoming a very popular format.

2. Get Exposure & Grow Your Brand

Create a series of e-books that you can sell as individual books and as a set. Depending on the combined length of your e-books, you can incorporate the set into a one printed book. Have a group of articles you’ve already written? Compile your articles into an e-book, with each article as a separate chapter.

For fiction, break a larger work up into smaller books. After the “50 Shades” phenomenon, lots of author are  creating trilogies that can be sold together or as individual books.

3. Get Paid

Readers can buy your e-book from your website or from an online bookseller like Amazon.com, or B&N.com. (It’s free to upload books to most bookseller websites – so don’t ever pay for this service unless you’re getting some extra benefit). Not sure how much to charge? Check out other books in your category and you’ll get an idea of what your market will pay.

If you’re first-time author, try not to price the book so that it’s more expensive than books by more well-known authors. I priced my e-book, Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life,” at $5.95 to make it comparable to other books in that category. However, with fiction you’ll have more latitude, so be willing to experiment.

Copyright © 2014 Deborah A. Bailey

Deborah A. Bailey is author of six books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life” and the futuristic romance, "Hathor Legacy: Outcast."

She's also the creator and host of Women Entrepreneurs Radio, a weekly internet talk show. For more information on her books and coaching programs, visit http://www.ThinkLikeAnEntrepreneurBook.com.

Transition Time

by Janet Gomez

The days are slowly getting shorter. Yet, if you're like me, you still want to carry on at the same pace as before.

In Ayurveda the autumn season is linked with Vata - movement. With the large intestine being the seat of Vata, I often get clients contacting me with more  issues around elimination at this time of the year.

You may feel a bit more sensitive than usual, and want to get involved in many activities but lack the energy. Your body is already starting to anticipate the change in season. There may be times when you feel anxious, unsure, stressed. This is normal at this time.

As we approach the Autumn equinox, a time of transition from the heat of the summer to cooler typically more windy weather, most of us are more sensitive physically and emotionally. During this period of change it's important to devote time to help your body deal with the changes happening within and externally.

Here are 3 sets of advice to support you during this time. In particular, they'll help you to handle the cold and dryness that dominate during this season and to help bring fluid and warmth in, maintain gentle movement and support the ability to let go. 

Advice set 1 - dietary tips
  • Include heating spices in your diet e.g. cardamom, cinnamon, cloves and ginger
  • Eat warm, soupy, oily, sweet, sour and salty foods to bring more fluid and (see extra tip below)
  • Consume less raw food and avoid very cold or frozen foods and drinks and cold dairy products.
Advice set 2 - lifestyle tips
  • Establish a routine of waking up and going to bed early to ground and center yourself    
  • Take more exercise e.g. go for a walk to raise energy levels, do yoga regularly - at least 3-5 x weekly for 30 minutes
  • Bring rhythm into your life for more stability
Advice set 3 - yoga techniques
  • Lie down in the relaxation position - savasana - on coming home from work for a few minutes to help reduce stress and tense muscles, tiredness and boost your immune system.
  • Sit for a short period each day in a calm environment
  • Do nasya or neti to breath more deeply, boost the immune system and bring balance to body and mind  
What's next?
  • Choose at least one idea to put into practice in the coming week.
  • Go out and get the ingredients for the recipe. :)
  • Feel free to share your feedback with me, including photos!
  • I'm happy to answer your questions to support your choices so feel free to contact me. :)
Want to publish this article on your site? Feel free, but please include the following resource information with the article : Janet Gomez, ayurvedic practitioner & nutritional consultant, produces the "Nutri-Jyoti News," a free monthly e-newsletter for busy professionals. Feel ready to learn how to use nutritional strategies to manage your energy levels? Then sign up for her FREE e-course "5 Nutritional Keys to Vitality in your Life" on the Nutri-Jyoti home page now.

Copyright © 2014 All rights reserved Janet Gomez

Photo Credit: Jeremy Brooks via Compfight cc

Saija Mahon of Mahon Digital Marketing on Women Entrepreneurs Radio™

Saija Mahon of Mahon Digital Marketing Ltd

Mahon Digital Marketing Ltd was founded by owner Saija Mahon in 2010 in order to give Small and Medium businesses affordable access to digital marketing and advertising by real experts in the field.
After more than 10 years working for some of the biggest media agencies in London UK, Saija decided that it was time to launch her own business focussing on what she loves most, digital and more specifically search engine marketing and social media optimisation.

Since then the business has grown significantly in the UK with dozens of clients now relying on its digital services, from small businesses to large multinational companies. And thanks to Saija’s Finnish roots, Mahon Digital has now also expanded geographically with Mahon Digital Finland launching in November 2012 and growing fast. Saija has also launched a business networking event over in Scandinavia called The Caviar Club, which has rapidly become the most popular event in the quarterly business calendar.

http://www.mahondigital.co.uk/
http://www.thecaviarclub.fi/en


Facebook: https://www.facebook.com/MahonDigital
Twitter: https://twitter.com/mahondigital

Networking events in Scandinavia:
Facebook: https://www.facebook.com/TheCaviarClubFinland
Twitter: https://twitter.com/thecaviarclubfi


Wednesday, October 1st 2014 7:30pm EDT
http://www.blogtalkradio.com/coachdeb/2014/10/01/saija-mahon-of-mahon-digital-marketing-ltd

10 Steps to Creating a Lead-Generating Authority Web Site

by Donna Gunter

One of the most effective client attraction strategies you can create for your business is to develop an authority web site.

Most web sites, even in this day and age, are simple brochure sites, telling visitors who runs the business, what they do,10 Steps to Creating a Lead-Generating Authority Web Site and how to contact them.

An authority web site, however, is one based on a specific topic.  Better yet, search engines love these sites. Because search engines strive to provide the most relevant sites when someone is seeking information on a particular topic, these types of sites are usually found at the top of search engine results.

To find the authority site in your niche or on any particular topic, simply go to a search engine, type in a keyword, and view the top 3 results that appear in the natural (organic, not pay-per-click) results.  These are typically the authority sites for the keywords you entered.

Here are 10 steps that online service business owners can follow to create an authority web site for their business:

1.  Pick a niche.  Make your niche as narrow and focused as you possibly can. Perhaps it’s professional organizing for home offices or web design for cleaning companies or career coaching for baby boomer women.  You get the idea here.

2.  Select your keywords. 
Keywords are the “key” to being found online, so select yours carefully.  Select a niche specific keyword phrase, 2 secondary keyword phrases, and then search for other related keyword phrases that have a fair amount of traffic but not so much competition.  Google Adword’s Keyword Planner can help you find these keywords.  You should end up with 10-15 keyword phrases at this point.

3.  Domain.  There’s still a bit of leverage given in search engine results to domains that contain your primary keyword.  Buy a domain name containing your keyword phrase.

4.  Gather content.  Now you need to gather all the content you have created related to this niche. This could be articles, blog posts, audio, or video.  If you don’t yet have content in this niche, you need to create at least 10 pieces of content, each of which uses one of the keyword phrases you found in Step 2.

5.  Client Attraction Device.  Now you need to create your lead generation magnet, or client attraction device, that you can give away on your site in exchange for a visitor’s name and email address.

6.  Autoresponder follow up. Create 8-10 follow up autoresponders that are sent out over the next 3 weeks to the people who requested your client attraction device.  The goal here is to educate them about what you do or the product that you sell and invite them to purchase from you.

7.  Design and Navigation. Make your site easy to navigate and professional with a clear call to action.  Nothing is worse than visiting a site that looks as though it were designed 10 years ago or gives you a confusing array of things to do.  Use a simple design with attractive colors, and make sure your call to action (signing up for your Client Attraction Device) is on every single page of your site. I suggest you create a blogsite using WordPress as your content management system and then have your site customized accordingly.

8.  Relevant content.  The content you gathered or created in Step 4 can now be uploaded to your site. Be sure that the keyword for each piece of content appears in the content’s title, first paragraph, page description and title, and page headline.

9.  Content marketing campaign.  In order to begin to create inbound links to your sites from high traffic web sites, you need to begin to syndicate your content.  Use an article marketing service to send your content out to article banks and publishers.  Use a podcast or video syndication service to send out your audio and video content. Create press releases from articles and post those to press release sites. Rewrite your content and use it as blog posts or as ezine articles.

10.  New content.  Content is king online, so plan to create one new piece of content each week that is added to your site.

An authority web site will help you leverage your expertise in your marketplace.  If you create it according to these steps, it will continue to generate leads for your business while your content marketing system continues to drive traffic to your site.  Now, you have created an automated marketing machine that will continue to send clients to your business.

Want to quickly learn how to position yourself as an authority in your industry? Get Your "DIY Authority Positioning Toolkit" to discover 5 essential tools you can use to quickly expedite your authority status at http://www.DIYAuthorityToolkit.com