Years ago – back when I was still performing music for a living, a motivational speaker almost made me give up on my dreams.
In fact, he told me to give up.
He stood on stage and shared the driving motivations behind his success, each of which were noble and beautiful…
His passion for healing the world.
His desire to transform lives.
The discovery of his higher calling.
Then he went on to say that if these kinds of things didn’t motivate each of us in the audience, then we should give up and go home until we can align with that pure level of intention. Otherwise, we would not be able to withstand the daily work.
And I almost took his advice.
In that moment, as I explored the deepest parts of myself, I found that, yes, I had some beautiful intentions in my work as a musician…
I wanted to inspire people. I wanted to encourage and help people. But along side of that stuff, I also had these really embarrassing prom-queen-like motivations.
The challenge of being self-aware is that you’re aware of ALL of yourself. Not just the stuff that’s conveniently noble!
They said things like, “Screw healing! I want approval!” It was clear that these voices were every bit as much a part of my motivation as my more noble intentions.
The challenge of being self-aware is that you’re aware of ALL of yourself. Not just the stuff that’s conveniently noble!
So, I went home, and for a few months, I told myself that I wasn’t going to pursue anything anymore until those needy, smarmy, prom-queen, ego voices went away forever.
I find this hysterically funny now.
And occasionally, I receive notes and emails from people who are trying to do the same thing… get rid of their ego. They doubt that they can live their purpose or their passion because they notice that they can’t get their egos out of these intentions and dreams. (Maybe they went and saw that same speaker!)
So, I tell them the very thing I discovered for myself…
You don’t have to. When I finally did decide to go forward with my music, I allowed both parts of me to go along for the ride…
My noble wise-self with her beautiful deep intentions. And my needy, grasping, approval-whore who wanted applause and to prove herself to anyone who ever doubted her.
The two could live side by side. And one would begin to heal the other.
As I moved forward, I allowed my calling to teach me how to live in the deeper self more often, creating lighter and better directions for me. I also let my needy self teach me how to expand beyond those old patterns and fears, and how to accept them when they arose.
To say it wasn’t always easy is a giant understatement.
But taking action is often the very thing that will help all that ego stuff burn away slowly. If you can stay present and watch yourself make choices and take actions with a clear awareness of what fuels you, then you’ll keep growing and learning.
But waiting is a dead end.
And waiting for enlightenment or purity – as I was attempting to do all those years ago – is really just an attempt at avoiding pain. I didn’t like the discomfort that my ego made me feel and the shame of the “stuff” that would come up. So, the whole idea of enlightenment felt like a good way out – sort of like a spiritual martini. If I waited long enough, I’d never have to face that crap, right?
Slowly, I learned the hardcore, no-nonsense spiritual truth of business: Take action in spite of your flaws.
I realized that spiritual perfectionism is every bit as insane as my old eating disorder perfectionism. The action I’ve taken, in spite of my ego, has made all the difference.
Those ego voices are only a tiny part of my life now. They show up on occasion and have lots to say, but I no longer try to get rid of them. I sit with them. I’m present to them. I let them have their voice. But they don’t run the show.
And now I’ve become someone who speaks from stages, inspires people and coaches them on how to build and run successful businesses…
…and I will never ever tell you that you should only ever be purely driven by your noble motivations. It all gets to come along for the ride. That’s what makes you real. That’s what makes it worthwhile.
Christine Kane is the Mentor to People Who are Changing the World. She helps women and men Uplevel their lives, their businesses and their success. Her weekly Uplevel You eZine goes out to over 37,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a FREE subscription at http://christinekane.com.
"Is it Time to Walk Away From Your Business?" with Kerry Heaps & Deb Bailey on Women Entrepreneurs Radio™
Kerry Heaps is the Founder and President of Kerry's Network, Inc., a membership-based organization that provides exposure for business owners with access to the media and association directories. She's also the publisher of Strictly Marketing Magazine and the host of Strictly Marketing Talk Radio.
Kerry has an extensive background in Sales, Networking, Recruiting, and Training. Her marketing development book, Marketing Ideas that Make Sen$e covers networking, cold calling, establishing yourself as an expert, creating your own media, marketing ideas and sample scripts.
Deborah A. Bailey, AKA "Coach Deb" is the creator and host of Women Entrepreneurs Radio ™ a weekly podcast that showcases dynamic women (and men) entrepreneurs. A writer, coach, blogger and author of eight non-fiction and fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life”, three novels in the science fiction and paranormal romance genres.
Her bylines have appeared in Baseline magazine, Dailyworth.com, More.com, Working World Magazine and CNN.com. She's been a guest on Good Day Street Talk on Channel 5 in NYC, ABC6 TV, Fox News Strategy Room and WFMZ TV as an expert in career transitions and reinvention.
Listen to the podcast here:
Subscribe to Women Entrepreneurs Radio™ on iTunes
As a recovering perfectionist myself, I have done a lot of studying on this topic. I am especially loving Brene Brown’s “Daring Greatly.” She talks a lot about how we live in a “not enough” society. Everything from parenting to our professional lives, it’s all about being perfect. But, no matter how hard we try it’s never good enough. We constantly feel bad about ourselves because we never measure up. We’re never good enough.
First, I’ve come to learn that perfection is deeply rooted in our childhood and upbringing. Perfection is really about getting someone else’s approval and love. If you struggle from perfectionism and want to figure out whom you’re trying to get approval from, go with the first person that pops into your mind. Your intuition is never wrong.
Second, the issue is that we live in a society of being praised for our accomplishments and good behaviour. We are rewarded with love when we’re good and achieving. It’s rare to be shown love for just BEing us. For who we are on the inside. Now we might not always make the best choices, but it doesn’t mean we aren’t good enough or worthy of love.
Third, in Brene’s book she talks a lot about shame and self-worth. Many of us don’t feel worthy enough unless we’re being perfect, therefore we never feel good enough because we are never perfect. I have done a lot of work in the area of self-worth with my clients, and I can tell you it always stems back to being shamed into not feeling good enough or worthy of love. This explains the constant doing and over achieving. That feeling that we have to do everything ourselves and can’t accept help. The constant high expectations we put on ourselves. Operating from a state of lack rather than abundance.
So this week I invite you to think about it from this point of view; you are enough. I am going to repeat it. YOU ARE ENOUGH.
What if you went through every moment of every day thinking that? You will probably feel like a huge weight has been lifted off of your shoulders and can finally just start being You. The beautiful, real you :)
Watch your world change.
Written by Chris Atley, Success Coach for entrepreneurs. Join Chris to discover your true worth to increase your personal wealth. Create your ideal business by grabbing my Live Limitless Guide for free at: www.chrisatley.com
Danielle S. Wilson President and Chief Executive Officer of Aero Jet Medical on Women Entrepreneurs Radio™
With over two decades of air medical experience, Danielle possesses a broad-base of proficiency and business acumen to ensure Aero Jet Medical provides patients with clinical excellence and operational expertise. As CEO, she oversees all clinical and administrative operations, finance and strategy procedures, and vision and mission planning.
Compelled by her passion to help others, Danielle began her career in medicine at the age of 21. Her first position as a flight registered nurse was with Scott and White Healthcare System, where in addition to nursing, she was responsible for business development, community outreach and medical education programs.
A charter board member of the Texas Chapter of the National Flight Nurse Association, she founded the Central Texas Disaster Medical Assistance Team (DMAT), which along with FEMA, responded to the 1996 Olympic Games bombing in Atlanta.
In addition to Aero Jet Medical, Danielle is also the president and CEO of sister company United Medevac Solutions. Recipient of the Army's Medical Center Commander's Award of Excellence, United Medevac Solutions provides a full range of aviation specialty programs, health care supplementation and emergency response for the federal government, the Department of Defense and private sector organizations.
Self-termed a "global nomad," Danielle has a passion for exploring new cultures during her extensive world travels. http://iflyajm.com/
Wednesday, June 24nd
6:00 pm eastern
CEO Margie Warrell author of BRAVE: 50 Everyday Acts of Courage to Thrive in Work, Love and Life on Women Entrepreneurs Radio™
Margie Warrell is an international thought leader in human potential who is passionate about empowering people to engage in bigger conversations and lead more purposeful lives.
Margie draws on her professional background in Fortune 500 business, psychology, and coaching to provide programs on communication, leadership and resilience to a diverse range of organizations worldwide.
Her client list includes NASA, AOL, British Telecom, American Airlines, Shell, Wells Fargo Bank, PWC, Accenture, American Express, Bechtel, Australian Unity, Body Shop, Verizon, Best Buy and Ernst & Young. Founding CEO of Global Courage, a women’s leadership organisation, Margie is a passionate advocate for gender equality and empowering women to become more influential catalysts for change.
She regularly speaks at international women’s events with organizations such as the United Nations Foundation, Accenture and Oracle. Margie provides mentoring to emerging women leaders through UN Foundation women’s initiatives.
A Forbes columnist, Margie’s shared her insights with leading global media such as The Today Show, FOX News, CNBC, CNN, and Al Jazeera, The New York Times, BRW, Psychology Today, O Magazine and Wall Street Journal. She is also a regular contributor on Australia’s ABC News Breakfast and Sunrise and author of two bestselling books: ‘Find Your Courage’ (McGrawHill) and ‘Stop Playing Safe’ (Wiley).
Margie is also a mother of four children. She is the author of BRAVE: 50 Everyday Acts of Courage to Thrive in Work, Love and Life.
Listen to Margie's interview here:
Subscribe to Women Entrepreneurs Radio™ on iTunes
The Business Shifter™
If you're running your own business, you're going to have days, weeks, even months, when Life shows up and shifts all of your best laid plans.
Of course, the beauty of being your own boss is that you have a great amount of freedom and flexibility, so how do you roll with it when all those plans go awry?
Here are 3 simple ways to ride it out with as much ease and grace as possible:
1. Let Go
Planned on getting that sales page done? Wanted to finish writing those final chapters of your book? Hoped to attend a networking event? Set up to shoot that video series? Write your new free taste? Offer a new program?
But then Life threw a wrench into your plans and so nothing happened. A child or a parent is sick and needs you, your computer died, you got the flu, your child is having trouble in school, you've had a fight with a loved one, or some other emotional or physical upheaval has occurred.
I'm a planner, and I've learned, especially once I had the kids, that things don't often go to plan. And if I don't want to be frustrated and stressed, then I need to be flexible and patient (and yes, that's still hard sometimes).
The only thing you can do when your heart, mind and energy is needed elsewhere is to go with it. Let go of the plan and go where you are needed.
2. The 'One Thing' Rule
I want to share with you one of my secrets to my enduring success that you can apply when your plan gets knocked off-track or you find yourself with little time to work on your business.
Ask yourself this one simple question:
What's the ONE THING I can do today to move my business forward?
When you simply don't have the capacity or the time to work your plan, there is often one thing that you can do that will make you feel that you accomplished something in that day, which will help to fortify you moving forward.
3. Get support
Of course, sailing more smoothly through troubled waters requires support - family, friend, colleague, mentor, and business assistant support.
When Life is tumultuous, reach out for the support you need to help you through. Whether it's a shoulder to lean on, a vent session, an emergency call, or adding another team member - reach out and support yourself by asking for whatever kind of help you need.
And remember, tomorrow is another day. :-)
Designing a business that you love around the life you want is one of the pillars on which I stand and teach. Learn how to do this for YOUR business (and life) at my annual Online Business Breakthrough Workshop. Click here for details about OBBW6.
© 2015 Alicia Forest International | All rights reserved.
Alicia Forest, MBA mentors women entrepreneurs on how to build a priority-based, highly profitable business, in less than part-time hours. Get her FREE series on how you can do this too at http://aliciaforest.com.
College had always been an intention and Rodeo followed through by earning both a B.A. and M.B.A. Though after a time in the corporate sector, Rodeo became frustrated by the confinement of her cubicle, office politics and the trouble her point of views caused.
These things she traded for her unglamorous life as an author, "It's the most befitting profession", she says, "I work without shoes, wear all kinds of hats and inspire underdogs to attain a terrific comeback."
Author Rodeo Carlson is stopping by the blog today to talk about her books and share some tips for authors.
Deborah Bailey: Thanks for joining me today! A lot of authors don't write in only one genre, is the same true for you?
Rodeo Carlson: Glad to be here, Deb! I write short stories and to date each has been in the Mystery, Crime, Thriller and Suspense genre with some overlap. For instance, Housekeeper Killer is primarily a mystery because the killer remains a secret until the end. But with Mavis Is Dead, there's mix of all four genres. My editor, Kirby says, "It's an effectively jarring, psychological shift for the reader and also reflects the indifferent mentality of a person capable of committing such a crime so off-handedly." She's tough, so I took her comment as a complement for me being able to get readers inside the killer's mind.
Deborah: What inspired you to come up with the ideas for your books?
Rodeo: Housekeeper Killer resulted from experiencing the murder of my mother, who in real life worked as a housekeeper. The brutality of the murder was particularly difficult to deal with. In order to work through what I believe was PTSD and anxiety, I wrote a story.
The other stories were also inspired from bits and pieces of my personal life as well as from everyday people whose courage and resilience go unnoticed. For instance domestic violence, alcoholism, the isolation and ridicule gender identification causes are some of the challenges my characters come up against. How they cope and go about solving their problems is where murder and mayhem comes in.
Deborah: Wow, that's incredibly intense. It's an understatement to say that writing can be cathartic. What's your writing routine?
Rodeo: Rise at 5:55. That's partly my thing for numbers and partly because by that time The Teacher has gotten his bathroom business out of the way. Several minutes of affirmation and prayer take place first thing. Afterwards I go for a run, to the gym-it all depends, but I'm diligent about exercising for at least 45 minutes.
Back at the home office, I do an hour of CD (career development). This involves reading stuff about marketing, publishing, e-commerce and writing. Next, I open my Success Plan. Really, it's just an Excel spread sheet that list very specific goals and what steps I need to take to accomplish them. This routine works because:
1) It prevents me from neglecting things that are important to me and that if not done could actually have negative impacts on my work.
2) Focus is given to things only of highest priority. Then when I go off grid-which I do, I jump back into productive mode and things snap into place.
Deborah: That's terrific. Self-discipline is the key to getting things done. Since you have such a great system for your work, what tips do you have for book marketing?
Rodeo: I have four book marketing tips, including:
1) Know your audiences BEFORE you write the story. This actually makes story development much easier because you feel like you're engaging with the reader the whole time, writing about situations that they might be having. Also when you've identified your market before you've written the story you have a clearer direction of what marketing activities will make the best sense, you know what to say in those marketing messages and how to say it because all along you've kept your target audience in mind.
2) Focus on 2 or 3 marketing activities (and no more than that!) Do these things repeatedly for a few months because by then they'll have either gained traction or indicated they're a waste of time. My Success Plan helps me identify my marketing activities and track how they're performing.
3) Align your marketing activities with things that you find fun and feel good about. If you hate Facebook don't bother with it, otherwise you really won't do it the way it needs to be done in order to be effective.
4) Have a website and put your website's address on everything, even your phone greeting! Also, on your site, make sure there are elements that help readers get to know the real you. Readers are just like customers and will buy books from authors they feel they know.
Deborah: Any tips to share with aspiring authors?
Rodeo: Yes, have an editorial calendar for each book or story. If anything adds more time to my day, it's my editorial calendar. I use it to plan blog posts, identify specific keyword phrases, and identify other places and ways to use my website content. Feel free to download the editorial calendar I use.
Also, you've got to allow yourself temporary spells of insanity. Seriously. During these times, take notes. When you return back to whatever feels like your regular normal, you'll have come up with the perfect character flaw, real-life sounding dialogues, and scenes that you can imagine as a movie clip.
The final thing is this: Treat your writing as a business. This is both an attitude and a practice that in the long run will help you bring more value to your readers and more rewards to you as an author.
Learn more about Rodeo Carlson and her books and classes here: http://rodeocarlson.com/
René is part of an elite group-only four percent of high-level aviation positions are held by women in North America and Europe. René serves as a spokesperson for business aviation and women in aviation in speaking and press appearances all over the world.
She sits on the governing board of Phoenix Arising Aviation Academy, a group that teaches the love of STEM learning through aviation in her local community. She also serves on the advisory board of Sky Hope Network, a charitable organization that utilizes business aviation to help in times of natural disaster or life-threatening situations. René is an active member of the Women Presidents Organization, International Aviation Women's Association, the National Business Aircraft Association and the National Air Transportation Association President's Council.
René met her husband and Charlie Bravo Aviation co-founder, Curt, while studying journalism at Ohio University. To satisfy her passion for writing, René is an editorial contributor to several aviation business publications in the US, Europe and China. http://www.wepushtin.com
Wednesday, June 10th
6:00 pm Eastern
“There are risks and costs to action. But they are far less than the long range risks of comfortable inaction.” ~ John F. Kennedy
One big reason we stay in our comfort zones of inaction is the fear of failure. This isn’t news. It’s also common advice to embrace our failures and learn from them. This is a step up, however it still makes failure a bad thing we must learn to live with. But failure isn’t something to cope with anymore than breathing out is something we must cope with in order to breathe in – it’s part of the same breath!
Look at how we learn to walk. As babies, we step forward, fall, catch ourselves, try again, and catch ourselves sooner and sooner until we’re walking. But even when we’re walking, we’re still falling – we’re just catching ourselves in a controlled, rhythmic pattern. Walking is controlled falling.
Likewise, people become successful by failing, picking themselves up, and failing some more, catching themselves each time…until they’re succeeding.
Success is just controlled failing.
To put this into action, practice failing fast. Get in the habit of honoring your guidance and taking bold action in the direction of your vision. Execute, implement, and quickly discover the way not to do things so you can uncover new and better ways.
Like Edison and his over ten thousand attempts at the light bulb – he was finding out all the ways not to create a light bulb. He was also learning about electricity, conductivity, and much more – which could help him advance his knowledge and results in other areas.
Failing fast allows you to succeed fast. And if you do make mistakes, by making them fast, you end up w ith more time to correct them. As Jefferson said, “If I am to meet with a disappointment, the sooner I know it, the more of life I shall have to wear it off.”
In the heat of the moment, it appears as if failure is what we fear most. But if you extend your awareness into the future and imagine the cost of not trying, you’ll find that what you fear most is leaving this life having not fully lived it. Don’t die with your music still in you just because you’re afraid of singing out of tune.
To Your Emergence!
Part of the new generation of spiritual visionaries and thought leaders, Derek Rydall is the author of EMERGENCE: Seven Steps for Radical Life Change and the world's #1 expert on the revolutionary Law of Emergence. He has trained top executives at Fortune 500 companies (from American Express to Disney) in empowered leadership and communications, coached celebrities and media professionals (including Oscar and Emmy winners) on creating conscious entertainment, regularly writes for The Huffington Post, and has touched hundreds of thou- sands around the planet with his message on finding your path, living your purpose and making a pow erful impact! In his weekly Best Year of Your Life! podcast on iTunes he reveals cutting- edge spiritual principles and success strategies to achieve financial freedom and abundance, master productivity and creativity, and gain true wealth and happiness.
Learn more about Derek's work at www.DerekRydall.com
Get Free Audio Course on Activating the Law of Emergence
Offering complimentary “preview” teleseminars is how I initially got my business off the ground.
You might not guess this about me today, but back then, I was so nervous delivering my very first teleseminar, that I waited until the very last minute to promote it!
I had 5 people on the call and I learned a TON, which gave me the confidence to keep perfecting this profitable strategy.
Now, years later, we still rely on teleseminars (and webinars) to increase signups and make sales of our products, programs and workshops.
One of the ways coaches and other service professionals struggle is in striking the right balance between offering great content in a complimentary call…and over delivering.
And then of course, there there comes the moment in every preview call where it’s time to make your offer.
The few minutes you invest in learning how to make your offer with grace and ease can easily pay you back in more sales, new client opportunities and increased confidence.
Here are 5 tips I’m happy to share with you, that will help you make your offer with confidence, grace and ease, resulting in more sales and more clients.
Tip #1. Show, Don’t Tell
Do you tend to over deliver? That means you’re likely overwhelming your listeners with too information, which can prevent them from seeing why they would need to enroll in your program or to hire you.
In addition, over delivering is a form of compensating for feelings of “Am I good enough?", which puts you in place of questioning your value, instead of standing in the truth of your value.
So here is what to do to solve this: Don’t try to teach all you know in a free preview call. Instead, brainstorm all of the different ways your listeners can apply your information to a variety of problems (think "situations" here) they likely find themselves in. This gives you a simple way to structure your content that also makes it easy for your listener to relate to how you can help them.
Tip #2. Don’t Get "Shaky Voice" During The Money Piece
If you’re at all nervous about the money piece of your offer, it will show up in an obvious change in your voice tone. My Stars Courageous Coaching® program member love it when I teach them that discussing your fees should be as natural and as simple as asking someone to “pass the salt.
How do you do that? Breathe…and practice…a lot! The more you say your fee (or your product price) the more natural it will sound. Remember, your fees are not a reflection of you but are a reflection of how much you value your work.
Tip #3. Melt-Away Any “Money Nerves”
Everyone has their own particular way of exhibiting “money nerves” when making an offer. Some women talk too much, speak too quickly or over compensate by justifying or over explaining.
If this is you, not to worry. By knowing how money nerves may try to take over you can easily put yourself back in control. One simple technique is to script your offer so that you’re not tempted to stray off course or ramble. And if your money nerves are to speak too quickly, then practice speaking slowly. What feels slow to you will probably sound just right to everyone else.
Tip #4. Ease Into Your Offer
Instead of making an abrupt transition from delivering content to making an offer, try mentioning what it is you’ll be offering early in your teleseminar. This technique works well because it feels very conversational and caring. You can make your full offer either in the middle of your call (followed up by the remainder of your content), or at the end (their are pro/cons of either timing).
Tip #5. Tell ‘Em Why
When making your offer, start by reminding listeners what the specific issues are that your product/program/service is going to help them solve. The more specific you are (think checklist here) the better off you’ll be.
And when describing what your offer includes, link each feature to a specific reason why they will WANT that feature. I like using this format when listing each feature of my program/product/service:
"You’re going to get (feature) so that you can (what this feature will help them solve or achieve)."
Remember That The Energy You Give Out Matters As Much As Your Words!
Having the right words is only half of the equation to making a successful offer. What also matters is letting your passion and love of what you do shine through.
Remember that you want to be as passionate about making the offer as you are about helping people!
Would you like to learn simple ways you can brand, package and price your services, quickly move away from 'dollars-for-hours work' and create more money, time, and freedom in you business? Check out my web site, http://www.KendallSummerHawk.com, for free articles, resources and to sign up for my free webinar "How to Make More Money in One Day (as much as $3,000 - $10,000) Than You Currently Do All Month Even If You Don't Have a Big List." Award-winning, million dollar marketing coach Kendall SummerHawk is the leading expert in women entrepreneurs and money.
Who you surround yourself with is everything. The Ferrari racing was part of the mastermind group I belong to – a group where I work on my business and myself.
I say working on myself because even though I initially thought I joined just to work on the strategy piece, I realized that what I get out of it is much more about mindset.
Being around people who are constantly striving to be better, do better and help more people inevitably rubs off in positive way. “They” say you are the average of the 5 people you hang around, and I believe this to be true. Who is that for you? Who are you hanging around?
What amazes me is just when you think you have things under control, you put yourself around someone who is miles ahead of you, and suddenly your mind is stretched and you realize there is a whole new level that you weren’t even dreaming of before. Because it wasn’t in your current awareness. You realize you’ve been playing way too small, and there is an even bigger world out there to play in and be a part of.
When you surround yourself in this energy you can’t help but grow and expand your awareness. You can’t help but want to strive to expand your reach, help even more people and enjoy your life in a beautiful way with friends and family. Your energy rises, your results increase and you step into an even better version of yourself! What could be better?
Take a look at your life right now and look at where you are playing small. What needs to shift? Who do you need to surround yourself in order to step into the best version of yourself? And yes, this may take an investment ;)
Written by Chris Atley, Success Coach for entrepreneurs. Join Chris to discover your true worth to increase your personal wealth. Create your ideal business by grabbing my Live Limitless Guide for free at: http://chrisatley.com.
Photo credit: S. Charles
I'm going to pull the entrepreneurs aside for a moment. Not in a business yet? Maybe you'd like to hear this too. But don't let it discourage you from starting something up.
I'm just having a moment, so please bear with me.
Is your inbox filled with offers and sales pitches? Are you sick and tired of it?
As an entrepreneur, on one hand I totally get it. You've got to ask for the sale. It's not going to magically appear.
But on the other, I'm getting really tired of the constant entreaties to buy, buy, buy. Get it now. You must have it. It will change your life. Whatever!
Maybe I'm wrong to be saying this, but I'm tired of it. I don't know how many newsletters I've signed up for, really interested in what the person had to say, only to have pitch after pitch in every email. Get it now. Buy it now. Sign up now. Whatever happened to the "know, like, trust factor?"
Can we at least get acquainted first?
So, here are 3 things to do when you're totally done with it and are ready to run away screaming.
1. Unsubscribe. Yeah, I said it. Even if you're subscribed to my newsletter, just hit the "unsub" button if it's getting on your nerves. Step back from it all and take a breath. It doesn't mean you don't like the person. It just means you need a break--or maybe the information isn't what you're interested in right now. No problem. It's not personal. There's so much information coming at us these days, info overload is to be expected. Pick what appeals to you and leave the rest. You can always pick it up again later if you want.
2. Don't be afraid to go your own way. Even if conventional wisdom says you must have an email list, if it doesn't work for you, don't do it. Over the years I've had a few different lists, and based on my own experience, there were times when it was valuable, and times when it was not.
There is no one size fits all solution. Every business owner will not benefit from following the same rules that have been in place since long before the internet age.
According to the stats I get on Mailchimp, the open rates for professional services are around 17%. When I started out several years ago, I was getting around 50% opens regularly. Readers are overwhelmed and tuning out. Even if they really want to hear what you have to say, everyone's suffering from fatigue.
If you aren't reaching your people via email, don't worry about it. Do what works for you. Forcing something to fit that doesn't fit, will just end up pissing you off and alienating your people. Like trying to cram your size 10 feet into a size 9, it won't work, and your feet will hurt like hell (which sucks).
3. Test things out and pay attention to the results. Six years ago I started Women Entrepreneurs Radio. Through it, I've networked with hundreds of people and increased my discoverability (check out "Discoverability: A WMG Writers Guide" by Kristine Kathryn Rusch for more details on what that is and how to get it if you're a writer or any kind of entrepreneur).
Having my show has connected me to more people than a mailing list ever has, and continues to market for me long after the show has been recorded. It works for me, so I keep doing it.
What works for you & your business?
Test, try things out, and keep an open mind. If something doesn't feel right, don't do it. If you feel like a fake, or the marketing method isn't a good fit, don't do it. If your ideal client is turned off by whatever it is you're doing, stop doing it. It's that simple.
Don't keep hammering away because someone else told you must get that square peg into the round hole. Trust yourself. If it's not working, try another approach.
Marketing is constant tweaking and experimenting. There is no sure thing, it there were, we'd all be doing it. Don't be afraid to step out of the crowd and follow what works for you. Your people will line up with that, and they'll be glad to find you--but they won't find you if you're following a crowd that's leading you in the wrong direction.
Deborah A. Bailey is a writer, coach and author of three non-fiction books, two novels and a short story collection. She's the creator and host of Women Entrepreneurs Radio™ , a weekly internet talk show. For more information visit http://DeborahABailey.com.
In 2011 she launched her organization, Queen of the Curves, as well as her powerful brand, IAMSHALAKEMIA, and later down the road Princess of the Curves was created.
Shalakemia is not only the CEO of her own business, but she is also an advocate, a mentor and a motivational speaker. Each of her businesses were launched with a vision of positivity, motivation, and empowerment.
Shalakemia serves her community in Harrisburg, Pennsylvania and surrounding areas.
Deborah: Happy you could stop by the Secrets of Success blog. Please share some of your journey with us.
Shalakemia: Happy to be here, Deborah. I am a woman that has been through a lot of experiences that have changed me for the better. I am a woman that has survived some of the scariest test and trial seasons life could throw. I became a mother at 15, survived teenage domestic violence, overcame thoughts of suicide, battled with depression, was diagnosed with a pituitary tumor and struggled as a single mom.
My past was a nightmare but I God opened my eyes to see how these misfortunes could be used for his good. I refuse to allow my future to be the same as my past. I set out to inspire millions I have accomplished what people said I would never would...All thanks to God!
Deborah: Since May is Brain Tumor Awareness month, do you have any "lessons learned" from your experience that you feel may help others?
Shalakemia: I've learned so many lessons, but the one lesson I learned through being diagnosed with my tumor is everything we may think is bad isn't. My tumor changed my life for the better.
After being diagnosed my relationship with God increased and it continues to strengthen every day. My eyes opened up when I was diagnosed and the meaning of life was much more clear to me. I had to start believing that God would not just allow my diagnosis to be the end of me. I told myself I won't just exist, I will live my life to the fullest and accomplish every goal I have set for myself.
Deborah: What are some of your successes and challenges?
Shalakemia: I would have to say my biggest success in life is using my gift for inspiring others. I say this is my biggest success because it is the goal I made for myself when I was just a little girl. Being so open about my life has made people comfortable enough to speak about their experiences and begin healing and moving forward. I feel that you have to be an example to inspire others, show people what you have been through and how you got through it so they can be inspired to push forward. As far as challenges, I've had my fair share but I prayed straight through them.
One of my biggest challenges has been raising my two sons without their father. As a single parent of two boys you don't alway know how to take of their needs as young men, but I adapted and made sure to provide my kids with whatever they needed so that they could grow up as respectful young men.
Shalakemia: My vision is to continue to create a positive foundation. A foundation that encourages, inspires and motivates people.
Deborah: Thanks so much for sharing your message with us! Please share website and social media URLs.
Shalakemia: You're welcome, Deborah! Here they are:
Website : Iamshalakemia.com
Facebook : https://www.facebook.com/IamShalakemia
Bowling's work and expertise has been featured on Forbes.com, The Huffington Post U.S. News and World Report, Learnvest, Daily Worth, Yahoo! Finance, and Lifehacker. She is also the host of the award-winning internet talk show, Awkward Money Chat, which will premier its second season in Spring 2015.
Bowling lives in Atlanta, Georgia and works for herself as a freelance content marketing manager and strategist.
Wednesday, May 20th
6:00 pm eastern