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"Own Your Money Story…Master Your Money Game" with Financial Capability Expert Kim Harris on Women Entrepreneur Radio™

Show #463

Topic: "Own Your Money Story…Master Your Money Game"

Author, Speaker and Financial Capability Expert, Kim Harris returns to the show for Financial Capability Month to discuss how to master your money game.

Melding her skills, knowledge, and talents with more than 20+ years experience in the corporate and nonprofit sectors, Kim Harris has established a reputation as being The Legacy Creator ™.
  • SBA Women in Business Champion
  • Certified Business Development & Cash-flow Consultant
  • Tax Recovery Specialist
  • Certified in Nonprofit Management
  • Licensed Insurance Agent - TX , CA, FL, MO, MI, OH
  • Financial Capability Expert

Kim empowers clients to become financially capable, so they can live remarkably and have a legacy worth leaving behind.  By sharing her broad experience in financial matters, along with her signature 5-pillar wealth creation strategy, the SILK STOCKING METHOD™, she provides guidance, information, and education that help others to master their money game using TAX-FREE instruments and revenue generating assets.

Kim's new book - A Dime to My Name - Breaking the Silence, Healing the Brokenness, & Living the Dream is scheduled to release August 1st, 2018.

Pre-Orders Open July 1, 2018 at: kimharris.lifebusinesslegacy.com 

Sign up to receive special release updates and signing events info!

Web Push Notification Advantages that Steal the Spotlight from Email

by Dita

For many businesses, email marketing has been a part of their marketing strategy for years. Email marketing has proven to be an easy-to-use marketing tool that enables to effectively communicate with your customers, however, it certainly has its flaws.

Nowadays, people are being bombarded with a ton of new emails every day from businesses hoping their message will get noticed, yet a lot of them just end up in the spam folder and never get viewed. With so much competition online, businesses need to start communicating in a different way to keep in touch with their customers and make sure their brand gets attention. The savviest marketers  have already started implementing web push notifications in their online marketing strategy because they are able to cut through all the noise and deliver the message immediately, so you might wonder - is it worth switching from email to push notifications?

There are many more benefits to web push notifications, including easy subscription, privacy protection, higher CTR, real connection, time efficiency, instant delivery and a genuine interest from users. These benefits cannot be overlooked if you want to effectively communicate with your customers, grow your business and stand out in the digital clutter.

Check out the infographic below in order to understand why website push notifications can be a great alternative to email marketing.

P.S. If you are interested in reading the full article, you can check it out here.

About the Author: Dita is from Northern Europe. She's a Digital Marketing junky and is obsessed with helping businesses grow through internet marketing. She is also SEM Manager at Bestppc.marketing by day & blogger by night.

7 Steps to Turning a Hobby Into a Business Venture

by Yazi

Hobbies are a great way to de-stress from work and personal responsibilities. But what if you can make money doing something that you do in your pastime?

Turning a hobby into a business isn't new and unheard of. Countless stories circulate the Internet of how a grandmother turned her knitting hobby into a booming business or how a gamer makes thousands of dollars streaming his games on Twitch.

Still, many people remain hesitant to turn their hobby into an income-generating machine, with some assuming that the hobby might not be as fun when they mix it with the rigidity and structure that a business brings.

Others are quickly overwhelmed by the responsibilities that entrepreneurship entails. For the ones who do decide to take the leap, here are seven tips on how to turn a hobby into a business:

Identify the Market and Draft a Plan

Hobbyists tend to have a much easier time identifying their target audience since they are also consumers of the product/service themselves. Knowing if there is a market to serve is key to a successful business venture.

You can devote hundreds of hours of your time per week and thousands of dollars developing a product, but if there is no market to target, then you'll end up not selling most of your inventory.

Over time, this will end up bankrupting you. If there is a market, the next step is to draft a plan. A business plan's most important part is customer acquisition. How do you plan to acquire and consistently grow your customer base?

Be Patient With Your Sales Efforts

It's important to know right off the bat that sales won't be great the first few months. It takes time for business to pick up, so expect your sales numbers and revenues to reflect this gradual, delicate process. Although it seems that your efforts to market and sell your product/service are ineffective, it takes just one customer or investor to take your business from zero to sixty.

Maximize Time

One of the key challenges to turning any hobby into a business is the transition from part-time to full-time work and attention. This can be difficult if you are a full-time employee elsewhere or has other personal obligations to fulfill. Your current obligations may restrict you from ever building the business unless you learn how to manage and prioritize tasks and lose productivity-zapping endeavors.

Build an Online Presence

While billboards and TV commercials still manage to get the public's attention, the web is where most people find businesses nowadays. With millions of people using the web, turning a hobby into small home business is simply impossible without any online presence, especially if you do not have a storefront or physical presence to build your brand with.

A website or blog can help drive traffic into your business. Being active on social media and participating in forums and message boards are other common practices to build an online presence without any out-of-pocket costs.

Be Creative With Your Marketing Plan

Consumers are resilient to the traditional marketing methods that businesses have been using for decades. It's no longer enough to just hand out business cards, hang flyers.

Your marketing campaigns are an opportunity for you to showcase your creativity and personality. Craft YouTube tutorial videos, offer complimentary workshops and starter kits, and get a spot at trade shows so you can exhibit your product line.

Have a Backup Plan

There are hobbies you can make money with and then there are hobbies that should just remain as hobbies. If it turns out that your hobby isn't as popular with your target demographic as you'd hope, it's good to have a backup plan, something that can offset any losses you've sustained and resources you've spent.

For instance, if your hobby of playing online games can't be worked into a business, you can always monetize it in other ways. For instance, you can start a blog and post in-depth guides about the game's characters and mechanics and then monetize that blog site. You can also sell your knowledge through paid online courses.

Never Stop Learning

A mindset that fosters consistent learning and development is key to succeeding in any venture, whether it's business or a personal goal. And in the abstract world of arts and crafts, learning is a never-ending process.

Read books, watch tutorial videos, or better yet, if you're doing something handcrafted, spend time with other crafters by participating in craft workshops. Continuously learning your craft will expose you to different experiences and points of views that you can use to refine your business ideas.

Final Thoughts

Turning a hobby into a business venture takes deliberate effort and time. By following the aforementioned guidelines, you can make the leap from hobby to business with minimal resistance.

About the Author: Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women's lifestyle.

"How to Make the Sale" with Sales & Marketing Expert Kerry Heaps on Women Entrepreneurs Radio™

Show #459

Topic: "How to Make the Sale"

Kerry Heaps returns as co-host with her sales masterclass. We discuss, how to get leads, how to handle follow up and how to close the sale. Do not miss episode if you want to learn how to sell and get paid for your products and services.

Kerry Heaps is the Publisher of Pageant Platform Magazine and the host of Pageant Platform Podcast. She is the Founder of Kerry's Studio, a full-service Pageant training company that offers training to women ages 16+ all over the world.  Her passion is to help women succeed in Pageantry, build a successful platform and use it to build a successful career or business after exiting pageantry.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm, so I figured this would be a great way to add in some revenue while the business gets up and running." She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey."  After a life changing evening in 2016, Kerry retired her marketing business to focus on her true passion, beauty and pageantry.

She is the Founder of Pitch like a Bitch Media, an online resource to gain more media exposure and the Author of Pitch like a Bitch, Top 10 tips to pitch like a Pro (Dec 2017) and the Create your own Media series for Podcasting, Publishing and Publicity.  She has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.swaaymedia.com and she also writes occasionally for www.sheownsit.com and various other publications.

Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.  She is a sought-after guest for many media outlets.

Pitch Like a Bitch Media, www.pitchlikeabitchmedia.com  
K|Kouture Cosmetics www.kkouturecosmetics.com
Image consulting website:  www.omegaimage.com

Pageant Training:  www.kerrysstudio.com 

Creating A Relevant Marketing Experience For Your Shoppers

These days, most online business owners are fully aware of the gender, age, location, browsing behavior, and even the purchase history of their target customers. They are also constantly investing in new tools and technologies, such as personalization and artificial intelligence.

However, even though they have all of this data right at their fingertips, most business owners are still just scratching the surface of the reasons why the customers behave in the ways that they do. And as a society, with our current technology, we are fairly good at understanding the who, the how and the what. Unfortunately, we are still missing the why aspect of the shoppers' behavior.

Some things are quite self-evident. Providing a discount, whether directly on your site or through Groupon, is bound to attract people, but for a sustainable growth you need a deeper understanding of your customers.

So, if you are a business owner, you might know plenty of information about your most recent customer. Let's say, for example that it's a woman in her mid-20's, who is living in New York. And you also know her most recent purchase history - yellow high heels in size 6. You also have the information that she is actually a repeat customer, and that she does most of her shopping through her phone. However, you still don't know the reason why she bought that pair of heels. You have no idea what motivated her to take the action and buy that particular pair of shoes at that time.

But can you imagine the results you could achieve if you were able to identify the motivation of your customers on a very primal, emotional level, and then offer them a targeted marketing experience based on this information? It turns out this might just be a possibility of us.

The trouble for most business owners these days is that it's very difficult to correctly identify your customers' core emotional drivers; then showcase those findings through data; and finally, actually be able to incorporate all of those motivations in the marketing.

Correctly identifying and measuring the emotional motivations is very complicated. That's because even the customers themselves might not be aware of having them. And they are also usually different from what the customers actually say are the reasons that they make brand choices, along with the terms they use to describe the emotional response they have to certain brands.

However, it is still not impossible. What we are talking about is called optimizing for emotional relevance. But to understand that concept, you will first need to understand the emotional systems in our brains. More specifically, you will need to understand that there are three main emotional systems. Then you will need to learn how each of those systems influence a customer's behavior through aversion and desire.

And those three systems are:

The Balance System. The last one is motivated by risk avoidance, and stability. This area can be triggered by fear or anxiety, but it's also associated with harmony and conformity, because it seeks security.

The Stimulance System. This system aims to discover new things and learn new skills. This is the part of the brain that is generally triggered by novelty, curiosity, and excitement. By doing this, the human brain manages to avoid boredom and is attracted to a variety of new sensations.

The Dominance System. This one focuses on performance, self-assertion, power, and autonomy. The dominance system's desire is feeling pride or a feeling of victory. And its aversions are anger, rage and powerlessness.

Well, all of this can be solved with the Limbic model. This is one of the world's greatest approaches in understanding the emotional circuits of people. It reveals all the different emotional systems in your customers' brains and how each of them interact and influence shoppers' behavior. And it's designed specifically for marketing. Now, finally, having all this data, we can explore the reasons behind our consumers' behaviors.

Couple it with the statistics below and you will have a powerful tool to drive your success.

Please include attribution to 16best.net with this graphic.

Shoppers Psychology Online and Offline (Infographic)

What Are You Willing to Let Go Of?

by Chris Atley

Let’s explore our attachment to things a little more in-depth. We can’t take things with us, so why do we value them so much?

I really believe it relates back to this whole sense of self-worth deep down. The more we have the better we feel about ourselves. We strive for more and finally feel like we have enough, and more interestingly then feel like we ARE ENOUGH, once we achieve it. Well for a bit at least. Then it all becomes not good enough again, and we start over. Striving, yearning and wanting more.

I can tell you in the area I live in it can be hard to not get caught-up in this. Whether it’s a house remodel, new bedroom furniture or redoing the backyard. It’s endless. The list of what to do with our money is non-stop. This inherit human nature kicks in, super deep down, that I’ll be good enough again when I achieve x, y, and z.

Until it’s not again.

It’s a dangerous trap.

This I know for sure – that it’s familiar for all of us. We’re just not all conscious of it.

We become increasingly attached to our things and possessions, instead of what really makes us happy. It creates competition, disconnect and feelings of lack.

I remember when I hired my first coach years ago, and was making a ton of changes in my life. One exercise was purging. I remember being away in the Azores on a family trip thinking about all of the platters we had in our kitchen and why. I had somehow got caught-up in the thinking that I needed a multitude of platters for every occasion. This was in my make-everything-from-scratch-let’s-try-to-be-perfect-dinner-party-phase.

During our trip I said to my husband, we’re getting rid of all of the platters. He kind of shrugged and laughed. Thank goodness he’s so laid back and rolls with whatever phase I’m into! So we came back, did a big purge, and kept only the most functional platters.

This is a small example, but significant.

This stuff creeps in. We need to be really aware of our intentions. Why are we buying what we do? Why are we so attached to these things?

When we’re attached, it means we’re afraid. It puts us in a place of fear instead of trust. Our safety is threatened and we try to control to become safe. This shows up in our thoughts, actions and behaviours. In our things, our relationships and business. It seeps in.

So let’s look at what we’re attached to the most and why that is. Shine a light on it. Fear can’t exists in the light. What is it protecting us from or having us avoid dealing with? Let’s then look at how we’re actually safe, and how our things have nothing to do with it.

From there, let’s release old habits and thoughts, and be very intentional with what we spend our time and money on. Let’s make heart-based decisions coming from joy and love, instead of lack and fear.

Please check-out Lynne Twist’s book, “The Soul of Money” if you haven’t already.

Much Love xo

Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.

Photo credit:

unsplash-logoDaniel Monteiro

How Can Small Businesses Be More Environmentally Friendly?

woman sitting on a bench
by Yazi

It is difficult to open a newspaper or listen to a news programme these days, without coming across some reference to protecting the planet. The more altruistic business owners among should contribute the best way we can; besides many business waste as much as 30% of the energy they use.

But, what are some of the best ways a business can be a little more environmentally friendly? Well, detailed specifics depend on the type of business. However, the following how to green tips are a good place to begin.

Change your lights.

Over the last decade, there has been a big move away from incandescent bulbs, the type invented by Edison, to compact fluorescent bulbs (CFLs) and light emitting diodes. Both types use far less energy than old style bulbs and last much longer. CFLs provide around 10,000 hours of lighting; LEDs, 100,000.

Moreover, LEDs use even less energy than CFLs. Combine your change of light bulbs with the replacement of light fittings, covers etc. with ones that are made from natural materials, don't cost a fortune to manufacture and are recyclable.

Finally, encourage everyone to turn off lights when they are not in use and switch supplementary lighting off at the socket at the end of the day.

Reuse, recycle.

The cost to business of dealing with waste is increasing and there is a growing list of rules and regulations which you are legally obliged to comply with. If your business does not have a waste management strategy, you should produce one.

Include information on how the business will reuse and recycle. Reuse whatever materials you can. If you have things you simply cannot utilise, you won't have to look very far before you find a source who can put your once used packaging, offcuts or bi-products, not to mention used but serviceable equipment and office furniture, to good and profitable use.

Next, you should look for opportunities to recycle. Perhaps you need to consider what materials you use in your business and buy recyclable ones. Ask yourself if you can improve the recyclability of the products your business produces.

Waste for recycling need sorting by type. Speak to experts about the best way to achieve this. Your council or local authority may be able to help.

Check your HVAC case.

Your heating ventilation and air conditioning system takes up a significant proportion of your overall energy consumption. This is an area where you can make massive savings. Your old system may be inefficient, noisy and difficult to control and monitor.

Take a look at a new, energy efficient system and get someone to produce a costing of how quickly it will pay for itself by saving on energy consumption. If a new system is not an option for you, make sure your existing one is working as efficiently as it can.

Consider zoning and clean any filters regularly. Seal up any gaps that have opened in ducts, replace fans and other units with eco friendly units where existing ones are coming to the end of their lives. Introduce a preventative maintenance programme, so that potential issues are spotted and addressed before they become problems.

Replace outdated appliances with greener equipment.

Replacing outdated appliances is one of the many ways for businesses to go green. This is an easy tip to implement and can be done overtime. Whatever equipment your business uses; photocopiers; ovens, fridges; freezers; looms, lathes, the betting is that there is likely to be a more energy efficient version that the one you are using.

Take an industrial laundry setting for example. A washer that could improve both your water usage and energy consumption would be a real asset. Take a look at this real scenario where the owners chose to have environmentally friendly washers and dryer installed. That can save them approximately $20 in gas costs per week, per unit. Not only energy use is more efficient, but it is definitely cost-effective. Plus, they can also avoid government fines and fees this way.

Alternatively, introduce lagoon washing, replacing chemical solvents with soft soap and water.

Use biodegradable cleaners.

Every business uses cleaning products. Some of these damage the environment, impacting on local flora and fauna. Part of your overall strategy should be to substitute, wherever possible, chemically based products, particularly those containing phthalates, triclosan and chlorine, for plant based cleaners with a neutral Ph.

Create a bike-based delivery system.

A number of take-away food delivery companies have already proved that bike-based delivery systems work within limited vicinities. If your business product can be delivered in this way, to customers who are based locally, why not try it.

You will help reduce the traffic in your locality and delivery is likely to be quicker because of the ability to avoid traffic queues. Furthermore, you will be able to reduce your car or van use and with it maintenance costs.

Practice, monitor, improve.

Set out your strategy to answer the question, how can a business be more environmentally friendly, and then implement it. Aim for realistic targets.

Communicate your strategy to the workforce and encourage compliance, making sure you walk the talk yourself.

Once implemented, make sure you monitor performance in each area so you can see the impact each of your improvement measures is having. If you implement some of the go green tips, the improvements will come.

Partner with & support other green entrepreneurs.

You won't be the old company looking for answers to how can businesses be more environmentally friendly. Don't try and improve in isolation; talk to other business owners in your area.

Maybe they are ahead of you and you can learn something from them. Perhaps you can achieve economies of scale by agreeing to combine waste and share the cost, or maybe by looking carefully at delivery schedules for both company and working together you can achieve the same aim in a greener way and a cheaper cost to both. Think out of the box and get out and make those business connections.

About the Author: Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women's lifestyle.

Actress, Entrepreneur & Author Rhonda Shear ON WOMEN ENTREPRENEUR RADIO™

Show #460

New Orleans native Rhonda Shear is a comedian, designer, entrepreneur, actress, philanthropist and author.

For over four decades, she has acted on more than 100 television shows, posed for Playboy, headlined in Vegas, been Miss USA, built a $100 million lingerie company, paraded down Bourbon Street and married her childhood sweetheart and the love of her life, Van Fagan.

She and Van live with their pack of spoiled puppies in her Barbie dream house in St. Petersburg, Florida, where they manage their business empire, open their home to charitable galas and gatherings of friends, and savor the good life.

Rhonda is author of "Up All Night: From Hollywood Bombshell to Lingerie Mogul, Life Lessons from an Accidental Feminist"

For personalized signed books, www.rhondashear.com.
You can also find her book at www.amazon.com, www.hsn.com and various Barnes and Nobles.

Read her author Q&A here: http://womenentrepreneursecrets.blogspot.com/2018/01/author-q-up-all-night-by-rhonda-shear.html

Rhonda Shear @ Twitter.com

Rhonda Shear @ Facebook.com

Rhonda Shear @Instagram.com

Rhonda Shear @Pinterest.com

Rhonda Shear @Linkedin.com

Rhonda Shear TV @youtube.com

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Go for Your Dreams and Move Past the Naysayers

smiling business woman
by Chris Atley

We can only be so lucky to find a wonderful person who will support us along our journey no matter what we decide to do.

This type of person is very special and is basically your personal cheerleader. They will believe in you and not judge you.

They will be excited for you no matter what it means for them. This person wants you to follow your dreams and will support you no matter what.

If you have more then one type of person like this in your life, you are super lucky! Surround yourself with these people when you are trying new things and taking big leaps!

But what happens when the people around you are less then thrilled with your plans?

First of all, it’s important to remember that no one else is going to fully understand your dreams and aspirations because they’re yours. Everyone has different dream, goals and a sense of "ideal life". So other people likely won't understand your dreams. If you’re looking for reassurance from somebody else, you likely won’t get it. Others may find it hard to relate to your dreams because it’s not something they want for themselves, especially if it’s out of the societal “norm”. This doesn’t mean it isn’t the right path for you :)

Remember people are operating out of their own fear. They have an entire lifetime of experiences and their opinions come directly from those experiences. If the person you are talking to has never done anything near what you are doing, it doesn’t make sense to take advice from them. You will probably receive a lot of their own fears and issues coming along with the advice.

Some people have a hard time welcoming in the new and saying good-bye to the old. These people probably like you just the way you are. They are envious of your ambition and drive for a different life. They likely feel like they will be left behind. The reality is that they might. Especially if they are negative. It’s really important to surround yourself with positive people.

There’s a difference between negative and sad. You will notice that some people will just be sad as you embark on something new. Maybe they won’t see you as often if you’re starting a new business for example, or they know the relationship is going to change. This is okay. People are entitled to their emotions and they can still be supportive of you even if they are a little sad. However, the people who are down right negative and disrespectful are the ones giving you little digs whenever they can. You know the type. These are the ones to limit time with, and if you can’t then at least ignore them.

If you absolutely have to be around these negative people, know that they are doing the best with the tools they have. Bless them, wish them well and try to see what their positive intention is. It’s there, you may have to dig deep, but it’s there. This will help you change your perspective on them and you will be able to interact with them on a more peaceful level.

At the end of the day, know this: It’s your right to follow your dreams and do what will make you happy. Remember, when you’re happy you will have more to give others anyways, so everyone does in fact benefit from you doing what you love.

About the Author: Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.

Picture credit:

unsplash-logoEye for Ebony

Battle of the Sexes: Why Male Entrepreneurs Continue to Earn More in Funding

by Laura McLeod

If two people started the same type of business in similar ways, yet only one of those founders received $100,000 in funding, would that be fair? What if the only difference between those two entrepreneurs was gender?

Unfortunately, that hypothetical question is reality, according to 99designs' recent Women in Business 2018 study. Based on answers from over 3,000 entrepreneurs, 99designs found that despite being equal in passion, drive, and work ethic, women were nearly half as likely to raise $100,000 in funding than their male counterparts.

Let's take a look at some of the core findings from the study, and what they might mean for entrepreneurship in 2018 and beyond.

The passion

Perhaps most confusing is that female entrepreneurs reported a work ethic that seemed to surpass their male counterparts. Women were more likely to report putting in a second shift after hours (67% of women vs 61% of men) and running their businesses from home (68% of women vs 48% of men). Women were also more likely to have started a business after the age of 35.

When asked why they started a business, the women 99designs surveyed were more likely to list reasons more closely related to passion for their work, including, "I have an expertise in the area." Men, on the other hand, were more likely to state that they started a business because they "always wanted to be an entrepreneur."

The cost

Unfortunately, this lack of access to funding could have a direct impact on many women-run businesses and their ability to move beyond the startup phase. Not only do more women work from home, but they're also less likely to hire additional employees early on. In fact, men are twice as likely to have two or more employees working for their startup than women (53% of men vs 32% of women).

If women  lack the funding  necessary to rent office space, hire new employees, or invest in marketing to reach new clients, they could find growth of their businesses stagnate.

The commonalities

In all other areas, though, 99designs' data shows male- and female-led businesses operate similarly. With the rare exception, both genders are likely to start businesses in the same industries, although women are more likely to choose healthcare or design, while men more often opt for tech-oriented enterprises. Both men and women also seem to approach fundraising in similar manners, listing challenges like "inexperience" and motivations like "retaining independence." Both genders also listed friends and family as their top funding source.

The reasoning

So why the disparity in funding? There could be many reasons. One possible reason lies in the wording used to describe male vs. female entrepreneurs by venture capitalists in the boardroom and behind closed doors. Female entrepreneurs have been found to be referred to by VCs as weak, worried, or too cautious, while men are described as arrogant, aggressive, or very driven. Investors also tend to bias the questions asked when interviewing male entrepreneurs vs. their female counterparts. Men are often asked questions that are promotion-oriented (hopes and ideals), while women are asked prevention-oriented (safety and security) questions.

The good news

Perhaps the best news coming out of the study comes from comparing this year's results to last year's. Last year, 99designs found that 12 percent of men surveyed had raised more than $100,000 in funding, compared to only 5 percent of women surveyed. This year, 28 percent of men report raising $100,000 or more, and 15 percent of women had achieved that goal. Unfortunately, though, the same gap hasn't narrowed by much, with men still nearly two times more likely to raise six-figure funding than women.

The impact

When women are denied the funding they need, it actually affects the economy as a whole. One UK-based study found that by boosting female entrepreneurship, the UK economy would see an increase of as much as £180 billion ($250 million in US dollars). American studies have found that women-led companies perform far better than those headed up by men and they also bring 60 percent more value to the investors who believe in them. There also continues to be a pay gap between men and women, and providing equal funding could be a great way to start to change those numbers.

The first step toward remedying the gender funding disparity is to be aware that it's taking place. The realities of investing in female-led ventures seem to vary dramatically from what investors seem to believe. As investors prepare for another decade of investing, it's important to continue to watch these numbers and make a concerted effort toward offering equal funding for equal businesses.

Author bio: Laura heads up the European Marketing team for 99designs in Berlin. Having studied History of Art in the UK's capital city, she is passionate about the visual arts, design and aesthetics, and has over a decade of digital marketing experience behind her. When she's not championing the 99designs brand you'll likely find her hanging out with friends, family or co-workers across continents, practicing yoga or soaking up her favourite music around the city of Berlin.

How To Help Youth Unemployment Through Entrepreneurship

young woman
by Yazi

It has been noted that the number of jobs available in the market are becoming scarce. Additionally, with the advancement in technology, there is a limitation in job opportunities.

People moving to urban centres have brought about congestion and therefore limiting the opportunities available.

Furthermore, the skill set matches are also becoming tougher as years go by. What would have been deemed as perfect for a certain position ten years ago, can now be deemed redundant.

The rate of unemployment among the youth is a worldwide issue. It is becoming very rampant over time. The good thing, however, is that there is an available solution to this issue. Entrepreneurship is the most recommended option for anyone who does not want to fall into the bucket of the unemployed. How can entrepreneurship solve unemployment in youth? Some of the factors of entrepreneurship have been discussed below.

1. Help them think outside of the box

Mentorship should begin at a young age. Before the young adults start attending college, they should be provided with forums where there is a major need in the country. This assists in matching the available jobs with the required skills. This means that more people will not choose the ordinary courses and become stuck looking for jobs. 

Instead, they are likely to try and fill in the existing gaps in the market with innovative ideas in their own businesses. This will lead to gaps been filled while the rate of unemployment is reduced.
Entrepreneurship requires out-of-the-box thinking. This means that for you to be able to start your own business, a lot has to come into place. This includes funding. The youth are encouraged to enter into competitions to showcase their ideas and get funding. They can also do their research and approach companies that support start-ups. 

Whichever the method used, the important point is to start creating relationships that are meaningful to make businesses a success.

2. Sponsor non-profit organisations in the community

A country with more entrepreneurs being supportive of youth and local community encourages not only growth, but also productive behaviour. This also lessens an issue like unemployment in younger generations.

Many wonder how to help youth unemployment in their areas. The major advice that can be given to entrepreneurs who want to help this issue is that they can create opportunities for young people to engage in training, volunteering or other productive activities.

For instance, in Australia, yourtown, for 56 years, they run a range of projects to help young people develop strategies and skills. They tackle issues like youth unemployment and mental health in youth. Through training and a range of activities, youngsters can acquire some skills and experience they need to become a productive worker in the workforce.

Entrepreneurs can help by sponsoring non-profit organisations in their communities, organising volunteer sessions with the team members or investing in business models that give back.

3. Create funding schemes that are conditional on financial education

Governments' and private institutions have acknowledged that the rate of unemployed youth is worrying and they have come up with various ways of promoting entrepreneurs among the youth. 

They have provided sources of income and even provided mentorship opportunities to the aspiring entrepreneurs. They have made sure that as much as resources exist to fund entrepreneurship opportunities, the youth are also given mentorship on how they will manage these resources well to create their businesses.

Some of the ways entrepreneurship can help combat unemployment in youth is creating job opportunities for others. When people start their own businesses and are well mentored, the business is likely to prosper. If the business prospers, there is room and available resources to open up new job positions. 

This means that people who are unemployed will end up been employed to assist the business towards greater heights. The more entrepreneurs become successful, the more people can be hired and the lesser the unemployed in the society.

Moreover, a business means income. Income means taxes. The more the rate of entrepreneurs, the more the economy of the country is likely to grow due to the increased revenue and money exchange. 

4. Work with influencers to spread inspiring stories

Entrepreneurs should encourage others to develop success from failures and empower them through their own stories. 

Entrepreneurship has been encouraged globally even by people such as Oprah Winfrey.

Their success and stories have had their share of the pie in reducing unemployment as more entrepreneurs look up to them. 

Incubators, forums, and networking opportunities have also come up over the years to encourage entrepreneurs and upcoming entrepreneurs on their journey in business.

5. Inject a local culture of entrepreneurship

In learning institutions, teachers should instill entrepreneurship skills in students to avoid the students from getting frustrated when job opportunities do not arise soon after they finish studying. 

If entrepreneurship is well taught in schools, the rate of unemployment can go down significantly since more youth will be willing to kick-start their own businesses soon after they finish school. This will reduce the dependence for searching for white collar jobs as well as providing opportunities for others who might be looking for jobs.

Entrepreneurship not only curbs unemployment but also widens the scopes of relationships. People wonder why business owners know more people than people who are hired. This is because entrepreneurs network a lot as a form of learning, marketing, and growth. They have some sort of communal relationship that keeps them going. 

The fact that the entrepreneurs have different stories of how they started and where they are, there is a lot to learn as an entrepreneur. Maybe the first business you start will not be a success but you the youth are encouraged to learn from these mistakes and keep going.

About the Author: Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women's lifestyle.

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unsplash-logoJonas Svidras

"Three Tips to Ditch Your Corporate Day Job & Embrace Who You Are" with Best-Selling Author Naomi Sodomin on Women Entrepreneur Radio™

Show #456

Topic: "Three Tips to Ditch Your Corporate Day Job & Embrace Who You Are"

Naomi Sodomin, International Best-Selling Author of, EMBRACE THE MIRROR: Vision of Abundance and a Stronger You

Naomi Sodomin is a passionate messenger, an advocate for women trapped in Corporate America and desperate to escape; her days (and often her nights) are devoted to helping them create a life filled with freedom, joy, and abundance. "It's my mission," she states, offering her signature bright smile.

Ms. Sodomin is an international best-selling author, speaker, and life-transformation coach. Her book, Embrace the Mirror: Vision of Abundance and a Stronger You launched in December 2017 to rave reviews and top-tier sales. She is fast becoming one of the most in-demand and prominent speakers and coaches on the scene today.

A Registered Nurse and valued member of the medical community, Naomi has extensive experience in transitioning and mentoring. She's the founder and President of Embrace The Mirror, a company established to provide mentoring and coaching for women feeling trapped in Corporate America who are ready to quit their day job. She teaches them how to start their own unique business; one that allows them to work for themselves and manifest their dreams. She helps them strategize and put a solid plan in place while they exit.

Clients find Naomi a caring, dynamic teacher and coach. She is passionate and committed to being instrumental in transforming the lives of her clients, and has successfully helped hundreds of women leverage their time and create another income stream. When not working directly with her company, Naomi can be found on stage in various venues delivering her message of self-love, freedom, joy, and abundance.

More about Naomi Sodomin…
Naomi is a native of Haiti, a tiny Caribbean nation with a ragged history of poverty, strange Voo Doo practices, hurricane devastation, and corrupt politics. She was fortunate enough to emigrate to the United States at the tender age of nine, with her family and three siblings; a quest for a better life drove them from their seaside village to seek more opportunity and freedom. Despite the early days of financial struggle and the challenges of inner city life, Naomi was the first in her family to graduate college and become a Registered Nurse. Her passion for freedom, joy, and abundance opened the door for a career opportunity as an in-demand Travel Nurse, thereby doubling her income and enabling her to work throughout the country.

Over the course of her nursing career, Naomi developed a love for mentoring the new nurses, and was quickly recognized for her coaching abilities and her inspirational approach to teaching. As a Certified Preceptor in the Critical Care set-ting, Naomi mentored hundreds of newly-pinned and student nurses. She helped them build their confidence, and develop the skills necessary to succeed in the demanding and stressful nursing profession, where life and death hang on every decision.

Naomi has transferred her love for mentoring and coaching, and created a vibrant and thriving business that now gives her the flexibility to do the work she loves, travel the world, and spend precious time with her husband and young son. She is available by appointment.

Social Media profile:
Facebook: https://www.facebook.com/Naomi-Sodomin-223267201479039/
Facebook: https://www.facebook.com/people/Naomi-Sodomin/100009198794593
Twitter: https://twitter.com/tokeo1
YouTube: https://www.youtube.com/channel/UCVPUfXEjpQE0B-cUhSZ0k0g
LinkedIn: https://www.linkedin.com/in/naomi-sodomin-95021513b/
Website: http://embracethemirror.com

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