Where Are You Missing Leverage in Your Business? (Part 2)

by Alicia Forest, MBA
The Business Shifter™

I'm always looking for ways to tweak (read: leverage) what's already working in my business to improve my results so I can grow my business more quickly without more effort.

Where in your business could you do the same? Take this mini-assessment to find out.

__ 1. Do you utilize multiple channels to reach your audience?
The more ways you can reach and connect with your audience, the easy it will be to grow your business.

Gone are the days when sending an email invitation will fill your program or sell your product. In today's 'attention' economy, we need to connect with our market in multiple ways, with a focus on deepening that relationship each time.

What channels are you using today to reach your audience, and what channels can you add to that list?

__ 2. Are you re-purposing your content?
There is one question I ask myself before I create a new piece of content and that is:

Can I use this piece of content in a minimum of 3 ways?

If the answer is yes, then I move forward with it. If no, then I haven't wasted my time and energy on creating something I cannot leverage.

What's one piece of existing content you can re-purpose today?

__ 3. Do you labor over writing copy?

If you labor over writing copy, you can either hire someone to write it for you (which can be expensive but oftentimes well worth the investment) or you can implement a process to make it a lot easier for you.

First, start with a proven template. You're going to make it your own - with your own voice and style and tone and story - but always start with a proven sales template.

Then take copy from that to create all your other marketing copy, like your email campaigns and social media promotions.

What parts and pieces of your current copy can you excerpt for other marketing activities?

__ 4. Do you collaborate?

If you want to grow your business more quickly, consider collaborating with other like-minded colleagues who complement what it is you do. Also don't forget those clients and customers who are your raving fans - they can help you get in front of more people like them!

Who could you collaborate with on your next offer?

__ 5. Do you have a core product that anyone could take advantage of?
I mentioned this in Part 1, but it bears repeating. Do you have a DIY product that everyone in your market could take advantage of?

If not, what simple product could you create that your client could walk themselves through so they get to experience your work in way that doesn't require a significant investment?

These are just 5 areas to be looking at where you could up the ante on what you already have in place in your business - or what you should have in place to create the success you desire. Spend some time figuring out for yourself where you can apply the above to start seeing better results for less effort.

If you want my help in this, check out my brand-new Master Leverage in Your Business virtual training and online coaching course here. I've figured it out so you don't have to ;-)

© 2015 Alicia Forest International | All rights reserved.


Alicia Forest, MBA mentors women entrepreneurs on how to build a priority-based, highly profitable business, in less than part-time hours. Get her FREE series on how you can do this too at http://aliciaforest.com.

"Does 'Free' Cost too Much for Your Business?" Part 2 with Kerry Heaps & Deborah A Bailey on Women Entrepreneurs Radio™

Topic: Does "Free" Cost too Much for Your Business? Part 2

Entrepreneur Kerry Heaps returns to Women Entrepreneurs Radio™ to join host Deborah Bailey for part two of our two-part conversation about using free tools, services and products in your business. Does it help? Does it hurt? Listen in as Kerry and Deborah suggest tips and discuss their own experiences--pro and con.

Kerry Heaps is the Founder and President of Kerry's Network, Inc., a membership-based organization that provides exposure for business owners with access to the media and association directories. She's also the publisher of Strictly Marketing Magazine and the host of Strictly Marketing Talk Radio.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. Her marketing development book, Marketing Ideas that Make Sen$e covers networking, cold calling, establishing yourself as an expert, creating your own media, marketing ideas and sample scripts.
http://www.strictlymarketingmagazine.com

Deborah A. Bailey, AKA "Coach Deb" is the creator and host of Women Entrepreneurs Radio ™ a weekly podcast that showcases dynamic women (and men) entrepreneurs. A writer, coach, blogger and author of eight non-fiction and fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life”, three novels in the science fiction and paranormal romance genres.

Her bylines have appeared in Baseline magazine, Dailyworth.com, More.com, Working World Magazine and CNN.com. She's been a guest on Good Day Street Talk on Channel 5 in NYC, ABC6 TV, Fox News Strategy Room and WFMZ TV as an expert in career transitions and reinvention.
http://DeborahABailey.com


Listen to the podcast here:

Podomatic:
http://dbcoach.podomatic.com/entry/2015-07-27T04_00_00-07_00


Subscribe to Women Entrepreneurs Radio™  on iTunes
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

What to Sell When You Speak

by Lisa Sasevich

A lot of people ask me what they should sell in various speaking environments—or what they should do if they're told they can’t sell at all.

I’m going to make this decision super easy for you, so that you can start getting the right tools together and be ready for any situation.

Directly from our "Leveraged Progression Plan for Speakers" is what to offer in three different speaking scenarios:

When You Can’t Sell, Give, Give, Give


If you only have 30 minutes or less to speak, that’s generally not enough time to develop and deliver an effective Irresistible Offer. So if you don’t have enough time to give a solid talk, or if you’ve been told that you can’t sell at all, what you want to do, instead, is give, give, give, and collect leads to connect with later.

What do you give? You can give a free gift or a strategy session or a complimentary office appointment. You can do a raffle or a drawing for one of your products or services. That gives you the opportunity to unabashedly promote the prize, because you have to let them know what they could win. You can also invite people to sign up for a free teleseminar or webinar that takes your talk a lot deeper and gets them into your own selling zone.

When you can't sell, give, give give. More here.

When to Get ‘Em Going

When you’re speaking for 60-90 minutes at a live event or teleseminar or webinar, and the audience is not highly invested—meaning they might be there for free or they didn’t have to travel or invest much of their time—or if they’re not totally your tribe, you want to make an entry-level or low-ticket offer up to $2,000.

This is the category for most Speak-to-Sell events, where you’re looking to serve more people through a larger quantity of sales, rather than serving only a few at the high-ticket level. This approach is also great for testing new concepts.

When to Go For It!


When you’re speaking live before an audience, and you have 75-90 minutes to go through your entire Signature Talk and Irresistible Offer, and your audience is your tribe, and they’re highly invested with money, travel, and time, that’s when you want to consider going for it. Make that high-ticket offer of $2,000 or more!

If you’ve assessed your audience well, you can make big money and get awesome action-taking clients. However, since it’s all or nothing, if it doesn’t go well, the results can be disappointing. For instance, I once spoke at a speaking bootcamp that I thought was my tribe, but they weren’t, and I only sold three tickets at $4,000. Now who can complain about a $12,000 day? But if my offer had been a version with less private coaching for only $997, I would have gained a lot more clients, who would likely have gone on to invest in our higher-level trainings.

If you want to start getting the right tools together so that you can be ready for any speaking situation, come join us in Palm Springs, California, in May or Tampa, Florida, in October for Speak-to-Sell Bootcamp LIVE!


If you love what you do, but hate the "sales part," sales conversion expert Lisa Sasevich will show you how to attract new clients, expand your reach and grow your profits with no additional time or marketing budget...and without being salesy. Get your FREE Sales Training and Sales Nuggets now at www.FreeSalesTrainingFromLisa.com.

"Does 'Free' Cost too Much for Your Business?" Part 1 with Kerry Heaps & Deborah A Bailey on Women Entrepreneurs Radio™

Topic: Does "Free" Cost too Much for Your Business? Part 1

Entrepreneur Kerry Heaps returns to Women Entrepreneurs Radio™ to join host Deborah Bailey for a two-part conversation about using free tools, services and products in your business. Does it help? Does it hurt? Listen in as Kerry and Deborah suggest tips and discuss their own experiences--pro and con.

Kerry Heaps is the Founder and President of Kerry's Network, Inc., a membership-based organization that provides exposure for business owners with access to the media and association directories. She's also the publisher of Strictly Marketing Magazine and the host of Strictly Marketing Talk Radio.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. Her marketing development book, Marketing Ideas that Make Sen$e covers networking, cold calling, establishing yourself as an expert, creating your own media, marketing ideas and sample scripts.
http://www.strictlymarketingmagazine.com

Deborah A. Bailey, AKA "Coach Deb" is the creator and host of Women Entrepreneurs Radio ™ a weekly podcast that showcases dynamic women (and men) entrepreneurs. A writer, coach, blogger and author of eight non-fiction and fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life”, three novels in the science fiction and paranormal romance genres.

Her bylines have appeared in Baseline magazine, Dailyworth.com, More.com, Working World Magazine and CNN.com. She's been a guest on Good Day Street Talk on Channel 5 in NYC, ABC6 TV, Fox News Strategy Room and WFMZ TV as an expert in career transitions and reinvention.
http://DeborahABailey.com


Listen to the podcast here:

Podomatic:
http://dbcoach.podomatic.com/entry/2015-07-20T04_00_00-07_00


Subscribe to Women Entrepreneurs Radio™  on iTunes
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Irresistible Pricing That Works For You AND Your Clients

by Sydni Craig-Hart

You may not realize it, but each time you eat at a restaurant, you have an opportunity to learn a valuable marketing lesson.

You arrive at the restaurant, are greeted and tell the hostess how many you have in your party. You're then seated and the host offers a well-designed menu. When you read through the menu, you notice appetizers, entrees, beverages and desserts. Yum!

Depending on the presentation of the menu (and how hungry you are), you can almost taste the delectable suggestions before even ordering. This is the VERY experience that you want to create for your prospective customers. Let me show you step-by-step how to do this.

Your Business "Curb Appeal"

Many times your prospects will size you up before they even get a chance to know you. It's just like going to a new restaurant. It is difficult to trust a dive unless you've heard about it from a trusted foodie friend. But, when you walk past a restaurant with nice curb appeal that will likely attract you to the window for a closer look. When you get to the window, you look inside and see that it has a gorgeous set up and a tasty looking menu. So, you decide to give it a try.

The same is true when your target market learns about your ability to solve their problems. They check out your "curb appeal." Does your website showcase the quality and value of what you offer? Do you have a professional headshot with your beautiful smile? Is your blog up to date? Are your social media profiles active and completed in their entirety?

No matter what type of marketing materials you choose to use to create visibility for you business, they MUST be top-notch, well designed and appeal to your ideal client. You don't want your business looking like a "shabby dive." Yes, you might have JUST what your prospect is looking for, but they may not ever stop to take a look if you don't give them a reason to.

Present an Irresistible Menu

You're seated at your table, chatting with your family or friends about what you want to order. The menu has your undivided attention. You may be considering an appetizer and a cocktail, the prix fix option or the one a la carte dish that you love. As you peruse the menu, you carefully review the photos and description of each item and your mouth begins to water.

You want the same thing to happen with your prospective clients. They need to see that you not only have a solution to their problem, but you have multiple choices. Those options allow your soon to be client to see herself working with you according to the right solution at the right investment. Now, that is mouth watering!

For example, if you are an interior designer, you could offer three different packages for your clients such as these

  •     Package A ($$$) - This is the all inclusive, top level access, A-Z option
  •     Package B ($$) - This option provides some hand holding and access to you to supplement more of a do-it-yourself kit
  •     Package C ($) - A do-it-yourself kit based on your step by step process for interior design

With each option you'll include specific components designed to give the client the best possible experience and get them to the results they're looking for as quickly as possible. Your prospect should be able to see clearly exactly what they'll get at each level and what specific situation that option addresses. Then, they can easily choose according to their needs and their budget what is the right solution for them.

Satisfy with Solutions

As you seek to create a tantalizing service menu, keep these "Five Solutions" questions in mind:

  •     Who is looking for the solutions that you already have?
  •     What specifically does this group want or need?
  •     What are your greatest strengths?
  •     What specific problems do you solve?
  •     What results can you help your clients achieve?

Your answers to these questions will be summed up in the options that you provide for your prospects. People typically like to buy neat and tidy options to their problems. That is the reason "kits" are so popular. The word "kit" leads you to believe that if you buy this it has everything you need to create the result you're looking for. So, use this concept to develop lucrative, client attractive packages that help your audience to solve their problems.

Here's and advanced tip: be sure to name your packages in a way that will help your clients visualize the solution that they will receive. If you simply name your solutions "gold, silver and platinum", that doesn't really mean anything to the person who is looking for your help. My current coaching packages are named this way:

  •     Realize Your Vision: This is designed for clients who want an overhaul of their business.
  •     Ready To Succeed: Normally for clients who have done some preliminary work and wants additional help in growing their business.
  •     Profitable Marketing Results: Serves those who want specific training in marketing a service based business.

I know that you want to grow your business. You want to maximize your profit potential and help as many people as possible. One easy way to streamline your efforts is to offer packaged solutions that serve the needs of your clients. You can easily increase your income by turning the solutions you offer into tasty service menu that appeals to the crucial needs of your audience.

Your Action Plan For This Week:

  •     Write down your answers to the "Five Solutions" questions found in this article.
  •     Create or revamp your service options to be MORE appealing to your prospects.
  •     Name your packaged solutions so that your prospects clearly understand what results they can expect


Sydni Craig-Hart, The Smart Simple Marketing Coach, is founder of SmartSimpleMarketing.com. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in her client's businesses so they can create money NOW. Visit www.SmartSimpleMarketing.com for your FREE kit, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!

What is Your “Why?"

by Chris Atley

Connect with yourself for a few minutes and really think about why you started your business. Is it an area you excelled at or were passionate about? Most people have a meaningful reason for starting their business. Maybe something happened in your life that caused you to re-assess your career or made you passionate about fighting for a cause. There is likely a reason of importance hidden in there somewhere :)

Knowing your why will help you stay motivated. If you’re going through a low point in your business – which we all do, it just means you’re on track with being an entrepreneur! – being aware of your why will connect you with those feelings of excitement and purpose. This will help you stay focused and be inspired to hang in there through ups and downs.

Your why should be everywhere. Successful businesses have their “why” sprinkled throughout their marketing. For instance, my why is to help people do what makes them happy. This involves dreaming big, going for it and not settling for less. I include this on my website, in my bio and when I’m out talking to others. The background of my “why” usually comes up in conversation too. The short answer is that I felt stuck in my career and ended up watching the movie “The Secret”, which changed my life forever.

People like hearing this story and feel connected to me as a result. This helps me build relationships, which in turn helps me grow my business. While I was at the luncheon earlier this week, I inspired someone to watch the movie again! That alone made my day. If I can motivate just one person to do something that will better their lives, then it’s been a good day :)

The other “why” to be aware of is in terms of sales (let’s face it, every entrepreneur is in sales), why should someone work with you? You’ve probably heard of WIIFM. In case you haven’t it stands for; What’s in it for me? People aren’t really interested in how you do things; it’s more about what you can do for them. What results will they get as a result from working with you? What can you do for them?

If you know this and have prepared your sales calls around the answers, you will be much more appealing to your prospects. You can also include this “why” in all of your marketing. People want to know how you will solve whatever issue/problem they are facing. Take a few minutes and right down everything you do for your current clients. This will help you identify the results others get as a result of working with you.

Remembering your “why” everyday will keep you motivated and help you feel like you’re contributing to something bigger then just you. It will inspire you to keep going. Our world needs you and your unique gifts, so please hang in there through thick and thin :)

Written by Chris Atley, Success Coach for entrepreneurs. Join Chris to discover your true worth to increase your personal wealth. Create your ideal business by grabbing my Live Limitless Guide for free at: www.chrisatley.com.

Visionary Author, Speaker & Inclusive Leadership Trainer Shahla Khan on Women Entrepreneurs Radio™

Shahla is a visionary author, speaker and trainer on Inclusive Leadership. She founded Pink Boss Blue Boss Consulting discovering a dire need of inclusiveness skills among top leaders of almost every industry in the world.

With an academic background in International business her expertise is in helping leaders 'making people count' by recognizing differences in gender, race, nationalities and abilities that people bring along.

She has recently been nominated for the STEM Influence award 2015 for her latest book "Lean On What: 5 Things to Consider Before Your Recruit/Retain Women in Engineering."

Her philanthropy work includes a pilot project on Human Trafficking called 1 Life Foundation and a powerful campaign to criminalise marital rape in India called Make Love Not Rape.

She loves to read, follow and learn from badass strong and notorious women who have changed the world in their own style such as Chimamanda Ngozi, Sheryl Sandberg, Mindy Kaling, Gloria Steniem, Manal Al Sharif and Brene Brown.

Having travelled across 3 continents, she believes travelling is the best therapy and item of expenditure on her list. She currently lives in Cardiff, UK and blissfully ignores people who ask why isn't she married.

http://www.shahlakhan.me/
http://www.pinkbossblueboss.com/

Wednesday, July 8th
6:00 pm eastern time
http://www.blogtalkradio.com/coachdeb/2015/07/08/shahla-khan-visionary-author-speaker-inclusive-leadership-trainer

Is Your Ego Wrecking Your Chances for Success?

by Christine Kane

Years ago – back when I was still performing music for a living, a motivational speaker almost made me give up on my dreams.

In fact, he told me to give up.

He stood on stage and shared the driving motivations behind his success, each of which were noble and beautiful…

His passion for healing the world.

His desire to transform lives.

The discovery of his higher calling.

Then he went on to say that if these kinds of things didn’t motivate each of us in the audience, then we should give up and go home until we can align with that pure level of intention. Otherwise, we would not be able to withstand the daily work.

And I almost took his advice.

In that moment, as I explored the deepest parts of myself, I found that, yes, I had some beautiful intentions in my work as a musician…

I wanted to inspire people. I wanted to encourage and help people. But along side of that stuff, I also had these really embarrassing prom-queen-like motivations.

The challenge of being self-aware is that you’re aware of ALL of yourself. Not just the stuff that’s conveniently noble!

 They said things like, “Screw healing! I want approval!” It was clear that these voices were every bit as much a part of my motivation as my more noble intentions.

The challenge of being self-aware is that you’re aware of ALL of yourself. Not just the stuff that’s conveniently noble!

So, I went home, and for a few months, I told myself that I wasn’t going to pursue anything anymore until those needy, smarmy, prom-queen, ego voices went away forever.

I find this hysterically funny now.

And occasionally, I receive notes and emails from people who are trying to do the same thing… get rid of their ego. They doubt that they can live their purpose or their passion because they notice that they can’t get their egos out of these intentions and dreams. (Maybe they went and saw that same speaker!)

So, I tell them the very thing I discovered for myself…

You don’t have to. When I finally did decide to go forward with my music, I allowed both parts of me to go along for the ride…

My noble wise-self with her beautiful deep intentions. And my needy, grasping, approval-whore who wanted applause and to prove herself to anyone who ever doubted her.

The two could live side by side. And one would begin to heal the other.

As I moved forward, I allowed my calling to teach me how to live in the deeper self more often, creating lighter and better directions for me. I also let my needy self teach me how to expand beyond those old patterns and fears, and how to accept them when they arose.

To say it wasn’t always easy is a giant understatement.

But taking action is often the very thing that will help all that ego stuff burn away slowly. If you can stay present and watch yourself make choices and take actions with a clear awareness of what fuels you, then you’ll keep growing and learning.

But waiting is a dead end.

And waiting for enlightenment or purity – as I was attempting to do all those years ago – is really just an attempt at avoiding pain. I didn’t like the discomfort that my ego made me feel and the shame of the “stuff” that would come up. So, the whole idea of enlightenment felt like a good way out – sort of like a spiritual martini. If I waited long enough, I’d never have to face that crap, right?

Slowly, I learned the hardcore, no-nonsense spiritual truth of business: Take action in spite of your flaws.

I realized that spiritual perfectionism is every bit as insane as my old eating disorder perfectionism. The action I’ve taken, in spite of my ego, has made all the difference.

Those ego voices are only a tiny part of my life now. They show up on occasion and have lots to say, but I no longer try to get rid of them. I sit with them. I’m present to them. I let them have their voice. But they don’t run the show.

And now I’ve become someone who speaks from stages, inspires people and coaches them on how to build and run successful businesses…

…and I will never ever tell you that you should only ever be purely driven by your noble motivations. It all gets to come along for the ride. That’s what makes you real. That’s what makes it worthwhile.

Christine Kane is the Mentor to People Who are Changing the World. She helps women and men Uplevel their lives, their businesses and their success. Her weekly Uplevel You eZine goes out to over 37,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a FREE subscription at http://christinekane.com.

"Is it Time to Walk Away From Your Business?" with Kerry Heaps & Deborah A Bailey on Women Entrepreneurs Radio™

Entrepreneur Kerry Heaps returns to Women Entrepreneurs Radio to join host Deborah Bailey for this lively discussion. Find out what to do if you are thinking of walking away from your business, or whether you only need a reset.

Kerry Heaps is the Founder and President of Kerry's Network, Inc., a membership-based organization that provides exposure for business owners with access to the media and association directories. She's also the publisher of Strictly Marketing Magazine and the host of Strictly Marketing Talk Radio.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. Her marketing development book, Marketing Ideas that Make Sen$e covers networking, cold calling, establishing yourself as an expert, creating your own media, marketing ideas and sample scripts.
http://www.strictlymarketingmagazine.com

Deborah A. Bailey, AKA "Coach Deb" is the creator and host of Women Entrepreneurs Radio ™ a weekly podcast that showcases dynamic women (and men) entrepreneurs. A writer, coach, blogger and author of eight non-fiction and fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life”, three novels in the science fiction and paranormal romance genres.

Her bylines have appeared in Baseline magazine, Dailyworth.com, More.com, Working World Magazine and CNN.com. She's been a guest on Good Day Street Talk on Channel 5 in NYC, ABC6 TV, Fox News Strategy Room and WFMZ TV as an expert in career transitions and reinvention.
http://DeborahABailey.com


Listen to the podcast here:

Podomatic:
http://dbcoach.podomatic.com/entry/2015-06-29T09_39_54-07_00


Subscribe to Women Entrepreneurs Radio™  on iTunes
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

3 Ways Perfection is Blocking Your Success

by Chris Atley

As a recovering perfectionist myself, I have done a lot of studying on this topic. I am especially loving Brene Brown’s “Daring Greatly.”  She talks a lot about how we live in a “not enough” society. Everything from parenting to our professional lives, it’s all about being perfect. But, no matter how hard we try it’s never good enough. We constantly feel bad about ourselves because we never measure up. We’re never good enough.

First, I’ve come to learn that perfection is deeply rooted in our childhood and upbringing. Perfection is really about getting someone else’s approval and love. If you struggle from perfectionism and want to figure out whom you’re trying to get approval from, go with the first person that pops into your mind. Your intuition is never wrong.

Second, the issue is that we live in a society of being praised for our accomplishments and good behaviour. We are rewarded with love when we’re good and achieving. It’s rare to be shown love for just BEing us. For who we are on the inside.  Now we might not always make the best choices, but it doesn’t mean we aren’t good enough or worthy of love.

Third, in Brene’s book she talks a lot about shame and self-worth. Many of us don’t feel worthy enough unless we’re being perfect, therefore we never feel good enough because we are never perfect.  I have done a lot of work in the area of self-worth with my clients, and I can tell you it always stems back to being shamed into not feeling good enough or worthy of love. This explains the constant doing and over achieving. That feeling that we have to do everything ourselves and can’t accept help. The constant high expectations we put on ourselves. Operating from a state of lack rather than abundance.

So this week I invite you to think about it from this point of view; you are enough. I am going to repeat it. YOU ARE ENOUGH.

What if you went through every moment of every day thinking that? You will probably feel like a huge weight has been lifted off of your shoulders and can finally just start being You. The beautiful, real you :)

Watch your world change.


Written by Chris Atley, Success Coach for entrepreneurs. Join Chris to discover your true worth to increase your personal wealth. Create your ideal business by grabbing my Live Limitless Guide for free at: www.chrisatley.com

Danielle S. Wilson President and Chief Executive Officer of Aero Jet Medical on Women Entrepreneurs Radio™

Aero Jet Medical president and chief executive officer, Danielle S. Wilson, is an accomplished health care executive with a proven roadmap for success.

With over two decades of air medical experience, Danielle possesses a broad-base of proficiency and business acumen to ensure Aero Jet Medical provides patients with clinical excellence and operational expertise. As CEO, she oversees all clinical and administrative operations, finance and strategy procedures, and vision and mission planning.

Compelled by her passion to help others, Danielle began her career in medicine at the age of 21. Her first position as a flight registered nurse was with Scott and White Healthcare System, where in addition to nursing, she was responsible for business development, community outreach and medical education programs.

A charter board member of the Texas Chapter of the National Flight Nurse Association, she founded the Central Texas Disaster Medical Assistance Team (DMAT), which along with FEMA, responded to the 1996 Olympic Games bombing in Atlanta.

In addition to Aero Jet Medical, Danielle is also the president and CEO of sister company United Medevac Solutions. Recipient of the Army's Medical Center Commander's Award of Excellence, United Medevac Solutions provides a full range of aviation specialty programs, health care supplementation and emergency response for the federal government, the Department of Defense and private sector organizations. 

Self-termed a "global nomad," Danielle has a passion for exploring new cultures during her extensive world travels.  http://iflyajm.com/

Wednesday, June 24nd
6:00 pm eastern

http://www.blogtalkradio.com/coachdeb/2015/06/24/danielle-s-wilson-president-and-chief-executive-officer-of-aero-jet-medical


CEO Margie Warrell author of BRAVE: 50 Everyday Acts of Courage to Thrive in Work, Love and Life on Women Entrepreneurs Radio™



Margie Warrell is an international thought leader in human potential who is passionate about empowering people to engage in bigger conversations and lead more purposeful lives.

Margie draws on her professional background in Fortune 500 business, psychology, and coaching to provide programs on communication, leadership and resilience to a diverse range of organizations worldwide.

Her client list includes NASA, AOL, British Telecom, American Airlines, Shell, Wells Fargo Bank, PWC, Accenture, American Express, Bechtel, Australian Unity, Body Shop, Verizon, Best Buy and Ernst & Young. Founding CEO of Global Courage, a women’s leadership organisation, Margie is a passionate advocate for gender equality and empowering women to become more influential catalysts for change.

She regularly speaks at international women’s events with organizations such as the United Nations Foundation, Accenture and Oracle. Margie provides mentoring to emerging women leaders through UN Foundation women’s initiatives.

A Forbes columnist, Margie’s shared her insights with leading global media such as The Today Show, FOX News, CNBC, CNN, and Al Jazeera, The New York Times, BRW, Psychology Today, O Magazine and Wall Street Journal. She is also a regular contributor on Australia’s ABC News Breakfast and Sunrise and author of two bestselling books: ‘Find Your Courage’ (McGrawHill) and ‘Stop Playing Safe’ (Wiley).

Margie is also a mother of four children.  She is the author of BRAVE: 50 Everyday Acts of Courage to Thrive in Work, Love and Life.

http://margiewarrell.com/



Listen to Margie's interview here:

Subscribe to Women Entrepreneurs Radio™  on iTunes
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Podomatic
http://dbcoach.podomatic.com/entry/2015-06-21T19_39_27-07_00

What To Do When Your Best Laid Plans Go Awry...

by Alicia Forest, MBA
The Business Shifter™


If you're running your own business, you're going to have days, weeks, even months, when Life shows up and shifts all of your best laid plans.

Of course, the beauty of being your own boss is that you have a great amount of freedom and flexibility, so how do you roll with it when all those plans go awry?

Here are 3 simple ways to ride it out with as much ease and grace as possible:

1. Let Go

Planned on getting that sales page done? Wanted to finish writing those final chapters of your book? Hoped to attend a networking event? Set up to shoot that video series? Write your new free taste? Offer a new program?

But then Life threw a wrench into your plans and so nothing happened. A child or a parent is sick and needs you, your computer died, you got the flu, your child is having trouble in school, you've had a fight with a loved one, or some other emotional or physical upheaval has occurred.

I'm a planner, and I've learned, especially once I had the kids, that things don't often go to plan. And if I don't want to be frustrated and stressed, then I need to be flexible and patient (and yes, that's still hard sometimes).

The only thing you can do when your heart, mind and energy is needed elsewhere is to go with it. Let go of the plan and go where you are needed.

2. The 'One Thing' Rule

I want to share with you one of my secrets to my enduring success that you can apply when your plan gets knocked off-track or you find yourself with little time to work on your business.

Ask yourself this one simple question:

What's the ONE THING I can do today to move my business forward?

When you simply don't have the capacity or the time to work your plan, there is often one thing that you can do that will make you feel that you accomplished something in that day, which will help to fortify you moving forward.

3. Get support

Of course, sailing more smoothly through troubled waters requires support - family, friend, colleague, mentor, and business assistant support.

When Life is tumultuous, reach out for the support you need to help you through. Whether it's a shoulder to lean on, a vent session, an emergency call, or adding another team member - reach out and support yourself by asking for whatever kind of help you need.

And remember, tomorrow is another day. :-)

Designing a business that you love around the life you want is one of the pillars on which I stand and teach. Learn how to do this for YOUR business (and life) at my annual Online Business Breakthrough Workshop. Click here for details about OBBW6.

© 2015 Alicia Forest International | All rights reserved.


Alicia Forest, MBA mentors women entrepreneurs on how to build a priority-based, highly profitable business, in less than part-time hours. Get her FREE series on how you can do this too at http://aliciaforest.com.

Author Q&A: Mystery & Crime Author Rodeo Carlson

About Rodeo Carlson: After the military, Rodeo was attracted to strange, whimsical jobs but also held positions in disaster recovery, teaching, curriculum design and magazine writing. She even operated a coffee cart at Seattle Seahawks games, and to this day can make an Americano with velvet-smooth crema riding on top.

College had always been an intention and Rodeo followed through by earning both a B.A. and M.B.A. Though after a time in the corporate sector, Rodeo became frustrated by the confinement of her cubicle, office politics and the trouble her point of views caused.

These things she traded for her unglamorous life as an author, "It's the most befitting profession", she says, "I work without shoes, wear all kinds of hats and inspire underdogs to attain a terrific comeback."

Author Rodeo Carlson is stopping by the blog today to talk about her books and share some tips for authors. 

Deborah Bailey: Thanks for joining me today! A lot of authors don't write in only one genre, is the same true for you? 

Rodeo Carlson: Glad to be here, Deb! I write short stories and to date each has been in the Mystery, Crime, Thriller and Suspense genre with some overlap. For instance, Housekeeper Killer is primarily a mystery because the killer remains a secret until the end. But with Mavis Is Dead, there's mix of all four genres. My editor, Kirby says, "It's an effectively jarring, psychological shift for the reader and also reflects the indifferent mentality of a person capable of committing such a crime so off-handedly." She's tough, so I took her comment as a complement for me being able to get readers inside the killer's mind.


Deborah: What inspired you to come up with the ideas for your books?

Rodeo: Housekeeper Killer resulted from experiencing the murder of my mother, who in real life worked as a housekeeper. The brutality of the murder was particularly difficult to deal with. In order to work through what I believe was PTSD and anxiety, I wrote a story.

The other stories were also inspired from bits and pieces of my personal life as well as from everyday people whose courage and resilience go unnoticed. For instance domestic violence, alcoholism, the isolation and ridicule gender identification causes are some of the challenges my characters come up against. How they cope and go about solving their problems is where murder and mayhem comes in.



Deborah: Wow, that's incredibly intense. It's an understatement to say that writing can be cathartic. What's your writing routine?

Rodeo: Rise at 5:55. That's partly my thing for numbers and partly because by that time The Teacher has gotten his bathroom business out of the way. Several minutes of affirmation and prayer take place first thing. Afterwards I go for a run, to the gym-it all depends, but I'm diligent about exercising for at least 45 minutes.

Back at the home office, I do an hour of CD (career development). This involves reading stuff about marketing, publishing, e-commerce and writing. Next, I open my Success Plan. Really, it's just an Excel spread sheet that list very specific goals and what steps I need to take to accomplish them. This routine works because:

1) It prevents me from neglecting things that are important to me and that if not done could actually have negative impacts on my work.

2) Focus is given to things only of highest priority. Then when I go off grid-which I do, I jump back into productive mode and things snap into place.


Deborah: That's terrific. Self-discipline is the key to getting things done. Since you have such a great system for your work, what tips do you have for book marketing?


Rodeo: I have four book marketing tips, including:


1)     Know your audiences BEFORE you write the story. This actually makes story development much easier because you feel like you're engaging with the reader the whole time, writing about situations that they might be having. Also when you've identified your market before you've written the story you have a clearer direction of what marketing activities will make the best sense, you know what to say in those marketing messages and how to say it because all along you've kept your target audience in mind.

2)    Focus on 2 or 3 marketing activities (and no more than that!) Do these things repeatedly for a few months because by then they'll have either gained traction or indicated they're a waste of time. My Success Plan helps me identify my marketing activities and track how they're performing.

3)    Align your marketing activities with things that you find fun and feel good about. If you hate Facebook don't bother with it, otherwise you really won't do it the way it needs to be done in order to be effective.

4)    Have a website and put your website's address on everything, even your phone greeting! Also, on your site, make sure there are elements that help readers get to know the real you. Readers are just like customers and will buy books from authors they feel they know.


Deborah: Any tips to share with aspiring authors?

Rodeo: Yes, have an editorial calendar for each book or story. If anything adds more time to my day, it's my editorial calendar. I use it to plan blog posts, identify specific keyword phrases, and identify other places and ways to use my website content. Feel free to download the editorial calendar I use.

Also, you've got to allow yourself temporary spells of insanity. Seriously. During these times, take notes. When you return back to whatever feels like your regular normal, you'll have come up with the perfect character flaw, real-life sounding dialogues, and scenes that you can imagine as a movie clip.

The final thing is this: Treat your writing as a business. This is both an attitude and a practice that in the long run will help you bring more value to your readers and more rewards to you as an author.

Learn more about Rodeo Carlson and her books and classes here: http://rodeocarlson.com/