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6 Ways Businesses Can Give Back to the Community


by Yazi

It is important for every business to take an active role in their community. After all, everyone has a social responsibility to give back. By helping others, a business can make a difference in their community, which is a good thing for everyone.

It is also a good opportunity for a business to network and collaborate with their community in a proactive way. It can be very motivating for others to see a business giving back and promoting volunteers from within.

There are many ways for businesses to give back to the community. Here are just six of them.

1. Donating Knowledge


Every business starts somewhere. One of the ways businesses can give back to the community is by donating their knowledge to other business that may be just starting out.

By helping the small business in the community, a larger business is encouraging growth and promoting good relationships. Information can be shared between businesses. No one knows everything, and it can be a good thing to help each other.

Business should encourage their employees to network with each other and share their knowledge and skills. Community events can even be planned by the business where everyone is invited to teach and learn together.


2. Encouraging Employees to Volunteer Their Time


Time is valuable. A business should teach their employees good time management skills, and learning to use that time for a good cause should be among those skills.

There are many ways to do this, either by setting aside time for employees to accomplish volunteer work of their choice, creating an annual plan or specific strategy, or setting a reward system for the employees that volunteer.

Every business should have a way to support and encourage their employees to volunteer in some type of organization or charity. This promotes employee morale and good standing within the community. Encouraging and allowing employees to volunteer their time is one of the many ways businesses give back to the community.

3. Sponsoring or Organizing an Event


For ways to contribute to your community, try sponsoring or organizing community-wide events. This benefits not only the community, but the business as well.

At these events, a business gives back to the community in an obvious way. Being active in a charity event allows a business to get promote their name in a non-aggressive and proactive way. It's better to choose an event that is important to the community and be sure to get the employees involved as well. A business can even sponsor a sports league or something similar. Making it an annual event can be even more exciting for the community.

4. Participate in Prize Draws from Charitable Organization


A business can create their own fun way of donating to a local charity by providing chances to win a car orsomething similar in a prize draw. By selling raffle tickets for an annual prize draw, a business can keep their community excited and give back to it by donating the money from selling raffle tickets. It might even be a good idea to offer employees extra raffle tickets for volunteering their time. Everyone likes an opportunity to win prizes, after all.

For instance, in Australia, yourtown has been running its art union prize draws every year. Their head of marketing and fundraising, Tracey Gillander, said people employed a range of luck-giving tactics. Again, such a tactic works great because it gives people all the excitement and the ease of mind that money will be used for a good cause.

5. Taking Suggestions


Give back to the community by listening to the community. A business can conduct surveys to find out what the community needs and wants from them. If a business takes suggestions from the community, then they really can't go wrong.

Find ways to help your community, make a plan, get your employees involved, and then take action. This will also promote the business' reputation and develop strong relationships. It's good to listen to people and let them know that you care.

6. Staying Positive


Wherever the business is involved, make sure that the involvement stays positive. Start with the workplace. Positive employees make for an environment that is ready to give back to not only the community, but to the business as well.

Be sure to also keep the social media and website positive. A business should interact with their community and provide help where it is needed. If they stay connected, then it will be easier to give back. A community wants positivity. And a business should be ready to be that positive influence that the community needs.

Find a Way to Give Back


Giving back to the community shouldn't be difficult or a chore. Given that time and resources may be limited, a business should still find a way to give back to the community that houses them. There are more ways than just giving money. Involvement in the community should be fun and easy, and it's a business' responsibility to make it that way for themselves and for their employees. There are good ideas and opportunities all around, so share them with each other and make it happen. Giving back to the community makes a positive change in it and has a great impact on the business. Be proactive and inspire others to do the same. It will benefit both the community and the business.

About the Author: Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women's lifestyle.

"Accountability: Why It's Essential for Business Owners" with Kerry Heaps on Women Entrepreneurs Radio™

Show #465

Kerry Heaps returns as co-host for a conversation about accountability, and why business owners have to practice it for success. 

-What is accountability and why is it important?
-What's the advantage of having an accountability partner?
-Why it's important to follow through and be accountable in your business relationships. 

Kerry Heaps is the Publisher of Pageant Platform Magazine and the host of Pageant Platform Podcast. She is the Founder of Kerry's Studio, a full-service Pageant training company that offers training to women ages 16+ all over the world. Her passion is to help women succeed in Pageantry, build a successful platform and use it to build a successful career or business after exiting pageantry. 

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm, so I figured this would be a great way to add in some revenue while the business gets up and running." She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey." After a life changing evening in 2016, Kerry retired her marketing business to focus on her true passion, beauty and pageantry.

She is the Founder of Pitch like a Bitch Media, an online resource to gain more media exposure and the Author of Pitch like a Bitch, Top 10 tips to pitch like a Pro (Dec 2017) and the Create your own Media series for Podcasting, Publishing and Publicity. She has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit. Kerry is also a contributing columnist for www.sbmarketingtools.com, www.swaaymedia.com and she also writes occasionally for www.sheownsit.com and various other publications. 

Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs. She is a sought-after guest for many media outlets.

Websites: 
Pitch Like a Bitch Media: www.pitchlikeabitchmedia.com 
K|Kouture Cosmetics: www.kkouturecosmetics.com 
Image consulting: website: www.omegaimage.com 
Pageant Training: www.kerrysstudio.com



Sharon Levy, CEO and Founder of Taking Tea InStyle on Women Entrepreneurs Radio™

Show #468


Sharon Levy "Lady Tea," Certified Tea Consultant, CEO and Founder of Taking Tea InStyle, a lifestyle tea boutique, uses tea as a means to connect people.

Ms. Levy is passionate about bringing civility back into society. As Program Director, she creates empowering and engaging social tea gatherings and workshops where individuals come together to learn and celebrate with each other.

Her goal is to create healthier and culturally savvy society where individuals are more open minded, respectful and compassionate.

These programs are enriched by Ms. Levy’s certification in Tea Education by the Specialty Tea Institute (STI), a division of the Tea Association of the USA.

Ms. Levy comes from a diverse corporate background, working as a Project Manager, IT Consultant and Executive Assistant for companies like: American Express, AT&T, IBM, Merrill Lynch and UBS. 

As an entrepreneur, Ms. Levy finds the time to volunteer in the community and believes it is essential to give back.  She currently volunteers as a board member for NJCASA, Project Coordinator for Jersey Cares and volunteers at several other non-profit organizations.

http://www.takingteainstyle.com/index.html



Listen on Podomatic:

https://www.podomatic.com/podcasts/dbcoach/episodes/2018-06-05T04_00_00-07_00



Subscribe on iTunes:

https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2





6 Problems Homeless Women Face and How You Can Help


by Yazi

Being homeless is difficult. It is multiple times more difficult for women. Below we will talk about six harrowing challenges specific to homeless women and ways you can help.

First, let's share some general information about homelessness. It is shockingly more common than you think. Endhomelessness.org reveals some grim statistics: Due to increasing economic instability in the U.S., rising costs of living all around with no changes to incomes, and many other factors, homelessness increased nationally by 0.7% between 2016 and 2017.

In 2015, there were 565,000 homeless people in America. About 40% of those were women. Many of them are single mothers simultaneously caring for children.

Homelessness can happen to anyone. Challenges homeless people face do not discriminate. Some of the most successful people have been driven to homelessness at their lowest points before their hopes and dreams were realized. Dani Johnson, for example, tells a harrowing account of experiencing homelessness and her excruciating journey before she eventually become a millionaire.

1. 1 in 4 homeless are women running from domestic violence.


Greendoors further provides that about 63% of sheltered homeless women report that they have endured some form of domestic abuse.

Homelessness does not simply happen to people who are lazy or incompetent at their jobs. Many women who end up homeless come from “picture perfect lives” on the outside, complete with 2 kids, and a white picket fence.

They may have given up their own lucrative careers to care for their children while their abusive spouse served as breadwinner. What began as a sacrifice of financial independence to care for their children can spiral into homelessness when the abusive situation with a partner gets so desperate that a woman has no choice but to flee.

Choosing homelessness over staying in a dangerous, violent situation is often an act of protection for self and children.

Homelessness and domestic violence are intimately intertwined. Homelessness may actually be less dangerous than staying at home, if a woman can access the resources she desperately needs. Women who are trying to get out of abusive relationships and care for children undergoing severe stress and trauma resulting from home and family instability are in need of basic necessities like food, shelter, clothing, a place to bathe and wash themselves and their children, and childcare. In addition, they need emotional support during their time of crisis.

How You Can Help: To help, consider volunteering at a domestic violenceshelter in your home city. Two other national organizations to stay up to date with and get directly involved with in any way you can are the National Coalition Against Domestic Violence and the National Domestic Violence Hotline.

2. Risk of sexual assault in unprotected areas.


Homeless women are one of the most vulnerable populations in the world. In many areas, it is unsafe for them to be seen alone at night. Restroom facilities are so sparse and particularly dangerous at night.

Many women restrict their water intake at night so that they do not have to use the restroom at the most dangerous times. This leads to dehydration, fatigue, urinary tract and bladder infections and other related symptoms. Single mothers with children have also reported restricting their children’s water intake at night for the same reasons.

Aljazeera America’s research found dangers even using shelter-provided showers. In some facilities, there’s nobody stopping both genders from entering the same shower facilities and sexual assault and theft are common throughout.

These issues compound themselves: imagine escaping from a violent spouse to meet further physical and sexual violence both on the street and in what ought to be “safe zones” like supervised shelters. Imagine having children to care for that are witness to all of this.

How You Can Help: One of the most important sources of help for homeless women in this case are women-specific shelters. These facilities can save a woman and her children a world of fear, stress and suffering at the hands of predators looking for an opportunity.

There are several regional organizations dedicated to providing accommodation and support for homeless women. For instance, in Australia, Anglicare Southern Queensland run a range of services including nursing, first aid, wound care, physical health monitoring, health education and more. To make a local impact, consider donating to or volunteering at your nearest women’s shelter.

3. Homeless families are headed by single mothers.


The challenge of pulling oneself out of homelessness by getting and keeping gainful employment while also caring for young children is a terrifying challenge that homeless women face every day on top of the stress of shattered trust and the daily stress of keeping the family clean, fed and safe in shelters that may or may not be safe.

Childcare is almost always a necessity for homeless mothers with young children seeking employment. A means to pay for that while acquiring safe housing and escaping hopelessness is a feat that cries out for our support.

The catch-22 here is that many homeless women are hesitant to openly seek help from authorities and other organizations in what ways they can because they are terrified that their children will be taken away by the state.

An additional tragic irony here is that there are several government-supported programs specific to helping homeless women and children get what they need and get back on their feet, but mainstream society has stigmatized them significantly in the past decade, saying things like only lazy, inadequate people would stoop so low as to use them. It’s time for these myths to die so that those in need can be free to partake without shame.

How You Can Help: The truth is that government programs like Women, Infants and Children (WIC) and Office of Child Care (OCC) were started to provide exactly what these mothers in dire straits desperately need.

Support these organizations in any way you can by donating, volunteering, sharing articles about their work on social media, and generally spreading positive awareness. When there is social support free of stigma for these, they will get the financial momentum to really make exponentially increasing differences in affected families’ lives.

4. Finding a place to bathe and keep clean can be difficult or next to impossible.


Cleanliness is connected to dignity and self-esteem, which is connected to the ability to make the right connections to end homelessness. To succeed at a job interview means arriving presentably.

The restroom and shower facilities available to homeless women are severely limited, plagued by dangers like sexual predators and other assault risks. Showering and staying clean is time-consuming, especially during menstruation, which can last up to 10 days!

One mother who stayed at a shelter with her disabled son said that the showers were so dirty that she spent what little money she had on disinfectants and would clean the facility before using it for her son.

How You Can Help: One thought for how to help homeless women in this situation is specifically for business owners in areas where there are homeless women and people: Consider structuring your business model around directly serving the homeless.

Some restaurants have set up programs where for each paying customer, a homeless person is served a free meal. You could consider opening your restrooms to the public. It may mean some extra clean up for you, but as discussed earlier in this article, homeless women are in desperate need for a safe place to freshen up and take care of day to day grooming.

5. Feminine hygiene products for homeless women are in dire short supply.


Pads and tampons run upwards of $5 per box, a high expense for homeless women. Using wads of toilet paper every single time is unsustainable because bits of the paper break off and can end up staying in the body leading to infection. Using bits of cloth or paper towels can be unsanitary and also lead to infection. Reusables are a possibility but very, very, hard to clean with limited restroom facilities.

How You Can Help: You can help by directly donating pads and tampons to your nearest women’s homeless shelter. Please also consider donating menstrual cups where you can. These are incredible products that every homeless woman would be lucky to have. They are easy to clean and disinfect instantly. They do not carry risks like toxic shock syndrome. They can be left in longer than a tampon. They can last about 10 years! They are also very expensive, and a donated menstrual cup can mean a world of difference, dignity and self-esteem for a homeless woman.

6. Obtaining and keeping a job while homeless an uphill battle.


From sexism in the workplace to the gender pay gap to finding trustworthy, reliable childcare during work hours, problems faced by homeless women here are intense and challenging.

The truth is, over 50% of homeless women do not have a high school diploma and limited job skills due to home problems like domestic violence or early pregnancy created by attempts to escape abuse at home. Such hardships make finishing high school difficult for teens under tremendous pressure.

How You Can Help: You can help by supporting an organization like Coalition for the Homeless, which specifically offers job training programs for underprivileged citizens to give them the new economic start that they need.

Last Thought


Women and homelessness are some of the most pressing social issues of today. We hope that the above resources for homeless women inspire you to lend a hand where you can to uplift a population that desperately needs a leg up and a chance to begin a new and healthy life again after tremendous hardships and challenges.

Reaching out to your friends and family, sharing the article about homeless women on your social media to spread the word about the need to support are also counted as ways you can make a difference.


About the Author: Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women's lifestyle.

"Why is Change So Hard?" with Kerry Heaps on Women Entrepreneurs Radio™

Show #464


Kerry Heaps returns as co-host for a conversation about change, and how to manage it in your business and your life.

-Why is change a hot topic right now?
-Why do we resist change?
-What are some benefits of changes in our businesses?
-What are some ways to look at change positively?
-Tips for on embracing change

Kerry Heaps is the Publisher of Pageant Platform Magazine and the host of Pageant Platform Podcast. She is the Founder of Kerry's Studio, a full-service Pageant training company that offers training to women ages 16+ all over the world.  Her passion is to help women succeed in Pageantry, build a successful platform and use it to build a successful career or business after exiting pageantry.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm, so I figured this would be a great way to add in some revenue while the business gets up and running." She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey."  After a life changing evening in 2016, Kerry retired her marketing business to focus on her true passion, beauty and pageantry.

She is the Founder of Pitch like a Bitch Media, an online resource to gain more media exposure and the Author of Pitch like a Bitch, Top 10 tips to pitch like a Pro (Dec 2017) and the Create your own Media series for Podcasting, Publishing and Publicity.  She has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.swaaymedia.com and she also writes occasionally for www.sheownsit.com and various other publications.

Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.  She is a sought-after guest for many media outlets.

Websites:
Pitch Like a Bitch Media: www.pitchlikeabitchmedia.com  
K|Kouture Cosmetics: www.kkouturecosmetics.com 
Image consulting website:  www.omegaimage.com 
Pageant Training:  www.kerrysstudio.com 


Listen on Podomatic:

https://www.podomatic.com/podcasts/dbcoach/episodes/2018-05-23T04_00_00-07_00



Subscribe on iTunes:

https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2




Entrepreneur Will Herman: "Startup Wisdom for New Founders" On Women Entrepreneurs Radio™

Show #466

Topic: "Startup Wisdom for New Founders"

Will Herman is an entrepreneur, active angel investor, corporate director and startup mentor. He has started and managed five companies, resulting in two IPOs and two corporate sales. Will has also invested in over seventy startups, sat on the boards of twenty and has advised over a hundred more.

Will Herman founded his first successful company, Viewlogic Systems, a few years after his first failed attempt. He has started and managed a total of five companies, resulting in two IPOs and two corporate sales. He has also invested in over 70 startups-including Rajat's first successful company, NetGenesis-sat on the boards of 20, and advised over 100 more.

Will Herman and Rajat Bhargava both leaped into launching companies in the early days of the tech startup boom. Over their decades as entrepreneurs, investors, and startup advisors, they've learned, through numerous trials and a few painful failures, how to shift the odds of success into a startup's favor.

In THE STARTUP PLAYBOOK: Founder-to-Founder Advice from Two Startup Veterans (Lioncrest Publishing; 2018), Will and Rajat let first-time entrepreneurs in on what to expect from the startup journey, how to prepare for the hurdles ahead, and how to make all that hard work pay off.   

Rajat Bhargava is currently co-founder and CEO of JumpCloud. An MIT graduate with over two decades of high-tech experience, he is a 10-time entrepreneur with six exits including two IPOs and four trade sales.

In the face of daunting odds against success-nearly 90 percent of new businesses fail-THE STARTUP PLAYBOOK (http://startup-playbook.com/) offers first-time founders the edge of experience and a comprehensive guide to laying the groundwork for success. I look forward to discussing interview opportunities.


Listen on Podomatic:

https://www.podomatic.com/podcasts/dbcoach/episodes/2018-05-16T04_00_00-07_00



Subscribe on iTunes:

https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2       





How She Does It: Anna Metselitsa of Haute Rogue

Haute Rogue is an online boutique featuring trendy clothing, jewelry and more for fashion-forward girls.

The story of Haute Rogue is the story of one girl with a dream, lots of hard work and a ton of caffeine. Anna Metselitsa grew up in Belarus dreaming of the beautiful clothes she saw in glossy magazines, however in her family, clothes were a luxury not a necessity. Her first design project was a pair of hand-painted (acrylic paint, FYI) jeans. Moving to the US at 18, Anna’s intense passion for fashion and unwavering ambition to be her own boss led her to found Haute Rogue in 2014.

Deb Bailey: Welcome to the Secrets of Success blog, Anna! Please share how you got started as an entrepreneur.

Anna Metselitsa: Nice to be here, Deb. my journey as an entrepreneur started because I was tired from working 2-3 jobs to have ends meet, plus my bosses were not always the nicest people. I decided that it was time to take charge of my life and do something meaningful that I could be proud of. Instead of going to college and getting a degree (against my mom’s will) I started my business. I asked myself what I know and what I love and fashion has been always my passion.

I loved clothes and sometimes spent my last dollar on fashion magazines instead of getting food. growing up I never had enough of clothes and the clothes I had were not fashionable. parents bought us clothes to grow into, so at first you wore a belt to hold jeans up, then they started to actually fit then if they ripped you fixed them until pretty much they couldn’t be fixed. So that’s why I'm so passionate about fashion and clothes, I think it’s not just a piece of fabric, it means something it makes you feel something when you put it on.


Deb: What are some of your successes and challenges? 

Anna: We got into Neiman Marcus, Saks off 5th, Urban Outfitters, HauteLook and we work with Revolve. I’m very proud of how far we’ve come. one of the challenges was finding the right people and attracting talent. Being a small business i’m competing against industry giants that everyone wants to work for because of very high salaries, perks and prestige. I’ve been fortunate to find a few great people but generally it’s been a struggle. Another challenge came from growing exponentially year after year: because I never raised money nor do I intent to do so, cash has been tight up in production to support that growth.


Deb: What inspires you to do the work you do? 

Anna: People. What keeps me going is when we get positive feedback from our customers or when we land another account. It gives me energy and motivation to keep going.



Deb: What advice would you give to women entrepreneurs who are just starting out? 

Anna: Count every penny and spend only on things that can bring a return on investment, reinvest everything back in the business. Understand your customer, learn from your competition and communicate your features and benefits so that your customers can understand your value proposition.

Find a mentor/consultant/business person who has the knowledge, experience and expertise in your area of business. It is is invaluable and will help you propel the business.

Keep a close eye on your cash flow and watch your margin to ensure you can grow your infrastructure and build your brand awareness without going into debt



Deb: Great advice. What do you wish you could tell your younger self? 

Anna: Don’t let people get under your skin. issues that you cry over now will seem minuscule 10 years from now.



Deb: What do you think are the top 3 traits an entrepreneur must have? 

Anna: Perseverance, hard work and determination.


Deb: Thanks for joining me today, Anna.  Please share your website and social media URLs. 

Anna: I enjoyed it, Deb. Here you go:
www.hauterogue.com;
instagram.com/hauterogue;
twitter.com/hauterogue;
facebook.com/hauterogue








A Practical Approach to Gamification Design


Imagine you could create the perfect circumstances for a product to be successful before it's even been designed. It's safe to say you'd be a more confident and capable designer. This is the power that gamification, based in behavioral science, allows designers to harness.

There are two primary ways of designing a product: function-focused design (FFD) and human-focused design (HFD).

FFD assumes that people are robots, set to complete a task-think repetitive factory jobs.

HFD is designed to optimize and motivate people's feelings, making tasks a fun and engaging experience-think amusement parks.

Gamification is the step of converting a product from a function-focused design into a human-focused design. It's honing for human motivation in a system rather than designing for the sole purpose of efficiency.

Good Design Motivates Humans

Imagine you could create the perfect circumstances for a product to be successful before it’s even been designed. It’s safe to say you’d be a more confident and capable designer. This is the power that gamification, based in behavioral science, allows designers to harness.

There are two primary ways of designing a product: function-focused design (FFD) and human-focused design (HFD).

FFD assumes that people are robots, set to complete a task—think repetitive factory jobs.

HFD is designed to optimize and motivate people’s feelings, making tasks a fun and engaging experience—think amusement parks.

Gamification is the step of converting a product from a function-focused design into a human-focused design. It’s honing for human motivation in a system rather than designing for the sole purpose of efficiency.

Read more at Toptal: https://www.toptal.com/designers/ui/gamification-design

"Ready for the New Rules of Social Media Marketing?" with Kerry Heaps on Women Entrepreneurs Radio™

Show #463


Kerry Heaps returns as co-host to discuss how social media changes are rocking the online business world. Are you ready to change how you use social media for your marketing? Ready to pay for ads to extend your reach? Social media isn't what it used to be. Find out how to protect your business what to look out for as social media continues to evolve.

Kerry Heaps is the Publisher of Pageant Platform Magazine and the host of Pageant Platform Podcast. She is the Founder of Kerry's Studio, a full-service Pageant training company that offers training to women ages 16+ all over the world.  Her passion is to help women succeed in Pageantry, build a successful platform and use it to build a successful career or business after exiting pageantry.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm, so I figured this would be a great way to add in some revenue while the business gets up and running." She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey."  After a life changing evening in 2016, Kerry retired her marketing business to focus on her true passion, beauty and pageantry.

She is the Founder of Pitch like a Bitch Media, an online resource to gain more media exposure and the Author of Pitch like a Bitch, Top 10 tips to pitch like a Pro (Dec 2017) and the Create your own Media series for Podcasting, Publishing and Publicity.  She has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.swaaymedia.com and she also writes occasionally for www.sheownsit.com and various other publications.

Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.  She is a sought-after guest for many media outlets.

Websites:
Pitch Like a Bitch Media, www.pitchlikeabitchmedia.com 
K|Kouture Cosmetics www.kkouturecosmetics.com
Image consulting website:  www.omegaimage.com 
Pageant Training:  www.kerrysstudio.com 

Also mentioned on the show:

"Are Facebook Groups Worth It for Your Business?"
http://womenentrepreneursradio.libsyn.com/are-facebook-groups-worth-it-for-your-business-with-kerry-heaps

"Space Pants" video from SNL: https://www.youtube.com/watch?v=MwpmqMnngRk

"Should You Use Chatbots for Your Business?"
http://womenentrepreneursradio.libsyn.com/should-you-use-chatbots-for-your-business-with-kerry-heaps


Are You Ready to "Pay for Play" on Social Media?
http://womenentrepreneursradio.libsyn.com/are-you-ready-to-pay-for-play-on-social-media-with-kerry-heaps

It's All About Lifestyle: 24 Healthy Habits, Hobbies & Scientific Facts


Infographic by Jack Milgram Custom-Writing.Org

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works.

What is Sales Marketing?


A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those interpersonal connections that directly add revenue to the bank accounts. Telephone calls, networking, and meetings are all part of the direct sales process.

Marketing, on the other hand, involves all those actions that a business takes to reach and recruit prospects. Examples include direct mail campaigns, advertising, public relations, and television or radio commercials.

Direct sales marketing embodies all of these strategies. The number of ‘touches’ a prospect requires to convert into a sale varies, though research suggests anywhere between three and twelve touch points. More important than quantity, then, is following and maximizing each contact so that the time, cost, and effort put into each sale decreases.

What Isn’t Working?


Some of the most tried-and-true methods of marketing still work. People still love video advertising, for instance. In fact, video accounts for 69 percent of all consumer Internet traffic, according to Cisco Visual Networking. However, many other marketing strategies are falling flat. To be sure, Sirius Decisions reports the average sales cycle has increased by 22 percent over the past five years since more decision-makers are being involved in the buying process.


  • According to the 2016 DMA Response Rate Report, direct mail is expected to experience a 19% decline over the next 12 months;
  • A mere 13% of people who read print publications report ever looking at the ads;
  • 44% of direct mail is never opened;
  • 70% to 80% of online users don’t look at online ads, preferring to focus only on organic search results;
  • 86% of people ignore television commercials.


Effective Sales Marketing Ideas


As buyers become increasingly over-saturated with advertising gimmicks, it becomes even more important for business owners and marketers to devise innovative ways to target potential customers. It is the role of a business owner, then, to ensure that information is delivered to prospective customers at the right time, in the right format, and on the right platforms. This is where an inbound marketing strategy becomes crucial.

Research


There’s no need to spend copious amounts of time drudging up case studies. Instead, ‘research’ refers to time spent understanding the company and its goals, understanding the industry, and understanding the customers. This is where business owners focus on attracting customers rather than seeking leads and customers.

1. Clarify what the business is and ask:


  • What does it mean to ‘grow the business?’
  • How will someone know if they’re successful?
  • What are the long and short-term goals?
  • What is the sales process?


2. Check out the industry

Whether a person has been in the industry for two, ten, or twenty years, chances are pretty high that the industry will keep on changing. As innovations come up or new expectations are established, it’s important to stay ahead of the curve. This is where industry research comes in.

  • How do other businesses fare against meeting (or exceeding) the goals?
  • What marketing strategies are other businesses in that industry doing to attract clients or customers?
  • What current events and news is impacting that industry?
  • Is there a business to business marketplace a business owner can access?
  • Are there any leaders that a business owner can speak to within the industry?

3. Figure out your customer base

Speak to the people on the ground—those who directly communicate with customers—to better understand the customer base. These are the people who can provide the most insight into what customers want. When talking to them, here are some worthwhile questions to ask:

  • Which marketing tactics are most effective?
  • Are customers complaining about any current strategies, such as too many emails or obnoxious ads?
  • What are the customer demographics?
  • What questions are the sales teams answering most?
  • What pain point/s does the product or service help alleviate?

Create Effective Content


No longer is it sufficient to leave a website dormant while expecting customers to magically discover its presence. Instead, business owners should update its content consistently. Over 70 percent of marketers say relevant content is the most effective search engine optimization (SEO) tactic, while companies that blog 16 times or more per month enjoy four times more leads than those who publish blog content less than five times a month.

The most effective content is that which focuses on helping customers reach their goals and/or solve their problems. While content on the Internet often grows stale within weeks after publication, it’s best to make sure content is as evergreen as possible so that it can retain its value for years to come.
Recognizing the importance of having an efficient, skilled copywriter either on staff or freelance is imperative. Doing so can increase the company’s revenue substantially, double its customer retention rate, and create brand recognition.


Pay attention to SEO


In the world of marketing, SEO is the latest buzzphrase—and with good reason. SEO consists of all the factors that influence search engine ranking. It is like turning on a spotlight so that customers know where to find a business. After discovering what a company’s customers are looking for (see above), it’s important to weave those keywords onto every page of the website.

To optimize a website for SEO, Entrepreneur magazine suggests that business owners:

  • Create a priority list of targeted search terms that pertain to the customer base and market segment;
  • Review pertinent industry sources and competitive lists to determine what keywords should be used;
  • If users frequently misspell a word, include that in the webpages as well;
  • Track the site’s rankings every 30 to 45 days to ensure the keywords remain effective;
  • Determine goals ahead of time and make sure they are measurable so that it’s possible to note the return on investment regularly;
  • Create page titles;
  • Develop new sitemaps for Google and Bing;
  • Place strategic words and phrases throughout the content on every page;
  • Continually test and measure the business’s success using objective tools to do so.

Develop Podcasts

People love to receive something for nothing. In the world of marketing, the most valuable asset is knowledge. Offer this to customers through an effective use of Podcasts. Podcast listening increased by 23 percent between 2015 and 2016.


Become social media savvy

The effectiveness of social media marketing is contentious. While some people say it’s a complete waste of time, the numbers suggest otherwise. After all, the breadth of audience participation is unparalleled.

  • 72 percent of adult Internet users utilize Facebook;
  • During the past two years, content consumption on Facebook has increased by 57 percent;
  • Instagram has 500 million active monthly users;
  • LinkedIn has 450 million members, with a reported 25 percent active on a monthly basis;
  • Thirty percent of U.S. millennial internet users use Snapchat regularly.

Stay in contact

Depending on the product or service offered, it may be that the company is on the customer’s mind daily, such as the case with a food product, or only occasionally, as is the case with expensive beauty treatments. Regardless, it’s critical to be in the customer’s thoughts as soon as they are ready to buy. The way to do that is to maintain constant and consistent communication.

  1. Collect the customer’s information at every opportunity;
  2. Craft email or text campaigns to stay in contact with prospects and previous customers;
  3. Be sure the business is listed in local directories and search engines.

Effective marketing means more than relying on direct mail advertising or television commercials. It has evolved into a multi-dimensional, multi-sensory process. Keep up with industry trends, as well as the new technology available to assist marketing efforts using these suggestions.

This article was originally published at Tenfold.

No-Fail Tips for Giving Constructive Criticism at Work

No matter what stage of your career you are in, chances are you that you find giving negative feedback challenging. No matter how much experience you have, no one likes giving bad news. However, criticism is an essential part of any job and is an important factor in employee growth and development. If you struggle with giving criticism to your direct reports or to your supervisor, consider implementing best practices for giving negative feedback. Taking time to prepare, giving feedback in real-time, and avoiding making criticism too frequent are simple but powerful tricks for making feedback sessions easier.

Fundera created this awesome infographic full of no-fail tips for giving constructive criticism at work. Read on to learn more about how to use negative feedback in a positive way.


Please include attribution to Fundera.com with this graphic.

9 No-Fail Tips for Giving Constructive Criticism at Work
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