Melanie R. Negrin of Merocuné Marketing and Public Relations on Women Entrepreneurs Radio™
Melanie R. Negrin is the owner and managing director of Merocuné Marketing and Public Relations (http://www.merocune.com). She founded her business from a passion for community service and a love of storytelling in 2003. As a professional grant writer and marketing consultant, Melanie specializes in crafting compelling marketing and development communications that build community awareness, brand equity, and financial sustainability for nonprofit organizations and entrepreneurial businesses operating across the United States and in some international countries. Melanie’s on-the-job know-how is backed by an M.B.A. in Marketing and International Business, a B.A. in Communications & Psychology, and significant volunteer experience working as a member of nonprofit boards.
Known for making “order out of chaos” during her days in corporate, Melanie learned the ins of outs of strategic planning, competitive positioning, and consumer research in the consumer product goods (CPG) industry. She left Nabisco, Inc. shortly after it was purchased by Kraft Foods and joined a small start-up firm in the consumer research industry, where she was exposed to the pluses and minuses of entrepreneurship. After completing her M.B.A. and starting a family, Melanie took a position as a public relations specialist with Coldwell Banker Residential Brokerage. Her specialty was highlighting the community service of real estate agents and the missions of the organizations they served. After the birth of her second child, Melanie launched her own firm. As a outsourced partner to small and mid-size nonprofit organizations and entrepreneurial businesses in a start-up or growth phase, Melanie and her team are able to provide the strategic direction and tactical support that accelerates growth of the organization to the next level, enabling them to serve a greater number of beneficiaries.