How to Choose a Career or Business Coach

by Deborah A. Bailey

Do you get nervous when you hear news about the economy? If so, you’re not alone. However, one of the worst things you can do is to stop investing in yourself and in your business. Ups and downs in the economy are inevitable. Making choices based on fear will not help you to succeed – and you should keep in mind that those who invest in themselves will succeed no matter what is going on in the world.

How can a coach be of help to you? A coach provides accountability, support and motivation. A coach has no agenda other than working with you to identify ways to be more productive, make your business more profitable or help you to become more focused. Being inside your own head makes it difficult to know what is the best action to take. A coach can point out things as an objective observer in a way that a friend, family member or colleague cannot.

So how do you choose the best coach? First, have a conversation with them to find out if the two of you are a good fit. Even if the coach has the qualifications you’re looking for, you may not feel comfortable confiding in them. It is extremely important that the coach you choose is someone you are comfortable with.

Here are some reasons why it would be good to work with a coach:

  • If you want to make career changes, a career coach can help you identify a plan of action.

  • A coach will be supportive of your vision for your career or your business and they will help you design a plan to fulfill it.

  • It’s hard to make decisions in a vacuum. Having someone else who you can brainstorm with can be a big help.

  • We can often get stuck in fear of moving forward; a coach will be a partner when you need support to move through the fear.


Successful people will always have a career or business coach working with them throughout their careers. Even career and business coaches will have their own coaches! If you want to achieve your goals, you can never stop investing in yourself. Hiring a coach is an investment that will always pay off.

Deborah A. Bailey is author of two non-fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life .” She's also the creator and host of Women Entrepreneurs Radio, a weekly internet talk show. Her fiction work includes a short story collection and a novel, available on Amazon.com. 
For more information, visit http://www.BrightStreetBooks.com.

1 comment

Chrissy said...

I have been seeking help to make a better me. I want to build my dreams & goals. I am quite young and have accomplished lots of my dreams already. I have more but need some help doing this.
I found many tools in a book I picked up called The Power of Women United, by 2 authors, Tina Dezsi and Lia Bandola. It`s full of stories by I believe 20 women. Each of these stories are unique in their own way. I would have to go to bed to get up for work in the morning but I would want to read just one more. It took me no time at all to read this.
It`s definately a must read!!

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