Twitter, is it Really What it’s Cracked Up to Be?

by Kristin Marquet

Microblogging, particularly Twitter has revolutionized communication between people as well as companies and their markets.

At first I didn’t like Twitter. In fact I didn’t even know what it was or how it worked, nevertheless understood how it related to marketing. But now that I do understand how Twitter is used and that it is the hottest new craze in terms of strategic marketing, I’ve adopted it into my own marketing plans.

I find Twitter to be one of the most effective ways to build my brands. There are over 3 million posts created everyday and there are approximately 9 million users on Twitter thus we can reach a wide market. Over the last month, I’ve gotten more than 1100 followers by posting information that is useful and insightful, not the everyday stuff anyone can find by searching the Internet.

Twitter has this unique ability to let you monitor what is being said about your business. There is a search engine bar that allows users to search for certain keywords and keyword phrases. Enter your name or company to see if anyone is talking about you. If you find negative information about you or your company, diffuse it by correcting whoever said it.

Provide valuable information by posting links that contain valuable and relevant information. It is a great way to increase your following.

Many companies use Twitter as an outlet to post sales, launch the new release of a product or brand and increase brand awareness.

When your followers are involved in a conversation, get involved.

Interact with your followers to show them you care and you are interested in what they say. The more you show you are interested and the more valuable advice you give, the more followers you will get, which is one of the primary objectives of using a microblogging application such as Twitter.

When you post something, make sure you use proper etiquette. You don’t want to create noise and upset your followers.

Promote any new events, webinars or courses that you may have coming up on your calendar.

Always remember, when posting, keep your voice and message consistent with your brand.

To learn more about how to incorporate Twitter into your branding, send an email to

No comments

Back to Top