Michele Harris on Women Entrepreneurs Radio™
CEO, Founder & Original Smarti
Marketing agency expert Michele Harris has spent 18 years developing revenue-rich marketing programs for Fortune 500 companies and leading business development for premier advertising agencies. In September, 2001, Michele founded Smarti Solutions, a company that has become the leading marketing agency search firm for the mid-size marketplace.
Prior to Smarti, Michele was Vice President of Marketing & Business Development at advertising agency Lowe Lintas, where she served as IPG’s agency liaison, managed channel alliances and spearheaded new business development initiatives including HSBC and Unilever brands.
Earlier, as Director of Business Development at Blue Marble, she co-formed the agency's marketing consulting group and landed multi—million dollar clients like Cadillac, Medscape & Nabisco-in addition to leading all business development pitches with McManus sister agencies. Michele’s experience includes managing client services at agencies K2 Design and Dentsu Advertising. Her portfolio includes developing national advertising and web marketing programs for clients ranging: Procter & Gamble, Bayer, CIBC Oppenheimer, TDWaterhouse, Audio Book Club, Standard and Poor's, Canon, Japan Airlines.
As President of Smarti Solutions, Michele has helped hundreds of companies get vested in the right marketing services to achieve results and identify a qualified shortlist of advertising, PR, marketing companies and consultants to grow their businesses. The firm has received recognition and a Small Business Award, by the New York City Mayor's Office for entrepreneurial and business success.
Michele has been covered by CNN Money Magazine, The New York Post, The NY Times, NY Post, Crain's BtoB Magazine, PR Week and Inc. Magazine. She currently resides in Manhattan. Visit Michele's website at http://www.smartisolutions.com/
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