by T.C. Coleman, Esq.
Magnetic Branding Strategist and America's Online Business Coach(TM)
Use all forms of media to build credibility, increase visibility and grow your profits. Create an outline of a topic relevant to your target audience and use it to (a) write an article; (b) create a video; (c) record an audio of the article; and (d) release a press release that documents your opinion on the topic.
Include a "call to action" on every communication to your target market and clients. You want to "train" your market to take action upon your request. Your job is to deliver highly valuable content once the action is taken. Your call to action can be as simple as reviewing an article located on your website or purchasing a program that will have a direct impact on the reader's business.
Develop an integrated marketing plan that includes social media, conferences, speaking and direct mail. Once you have developed the plan, take UpwardAction® and implement it.
Stay in constant contact with your target market and clients. Great ways to stay connected include sending a weekly or bi-weekly email and developing a postcard campaign. Building a referral-based business requires that you are responsive and stay "top-of-mind".
To get more done, faster... create "deadlines" and stick to them. Deadlines are a great way to get in UpwardAction® and counter procrastination.
Feature your phone number and email address proximately on every page of your website. Make it super easy for prospective customers and clients to contact your company.
Make your product and services descriptions simple and use benefit (not just feature) statements whenever possible. Your market is most interested in how your products will impact their businesses and lives (a.k.a "the benefits").
Periodically, give unexpected thoughtful gifts to your top clients. This is a great way to deeper your relationships, build loyalty and differentiate yourself in the market.
Invest in your business by attending industry conferences, even when you think you cannot afford to do so. Conferences present amazing opportunities for beginning to build (or nurturing) relationships that lead to future business opportunities. Attending industry conferences has been keep to our success at UpwardAction, as evidenced by the number of conferences that I attend each summer and fall.
If you are ready to experience accelerated business success, make whatever sacrifices you need to hire a coach. Coaching is essential to fast tracking your business success. This is the best way to tap into your inner brilliance, focus your actions and side-step business obstacles. Oprah Winfrey has a coach. Bill Gates has a coach. Tiger Woods has a coach. T.C. Coleman has a coach. If you are serious about your business, you cannot afford to not have a coach. Cut an expense and hire one today. This is one of the best business decisions you will make.
Know that the difference between thriving businesses and those that barely survive is generally not a lack of knowledge; instead, it is the absence of a system for making sound decisions that allow you to take fast action. Successful people are experts at taking fast (and sometimes imperfect) action.
Now that you have several concrete steps for growing your business that you can implement today, start taking action. Use the city of Chicago as inspiration. Through thoughtful planning + action, this city has literally risen from ashes to be an international center of architectural business in less than 200 years. Check out the photos on the right to see what I mean. If you have any questions about how to integrate the tips and techniques in this article into your business, feel free to schedule a session to my brain at Pick Coach T.C.'s Brain.
Lawyerpreneur and America's Online Business Coach(TM) , T.C. Coleman, Esq. is CEO of UpwardAction and the founder of LawyersLaunchpad.com. She is also the author of the forthcoming book "ABCs of UpwardAction: 26 Lessons for Building Authentic Success," the popular "UpwardAction for Success" weekly eNewsletter and the InspirebyAction.com blog, which altogether inspire thousands of readers to take daily upward action. If you are ready to harness the power of social media and online technology to attract more leads, convert clicks to clients and build effective online business systems, you certainly want to subscribe to our popular eNewsletter "UpwardAction for Success" at www.UpwardActionforSuccess.com to ignite your online business momentum.