by Leesa Barnes
People always ask me: "Leesa, how do I create meaty content for my podcast, blog or virtual event?" Here are 7 ideas to get you started.
Put out a call to clients whose area of specialization compliments yours. Run through your list of online connections - the professionals who contribute their ideas to the same social networks as you do. Think about this in terms of audience intrigue. Who else might your subscribers learn and benefit from, besides you?
Dig up Recordings from Teleclasses or Workshops
Maybe you ran a telecourse last summer that went over big. To you, that class feels like it's old - but remember, there are still plenty of people out there who will really appreciate the information. Syndicate portions of your old learning materials, then package in podcast or video format and upload to your blog.
Check Your Inbox
Did you email some spot-on advice to a client or colleague recently? Well, turn your advice into a blog post or a teleclass.
Check Your Website's Referral Keywords
Check your website statistics. Use Google Analytics or a similar tool to find out who's landing on your pages via which keyword phrases. Do some research on those topics of interest and share your findings with blog readers.
Be the Answer Guy (or Girl)
Post a question on your blog. "What are the top 3 questions you have about [insert your industry here]?" Have your blog readers or friends/followers in your social networks call in their question via a telephone recording line set up through Virtual Event Audio. Write up their responses as a blog feature or record as a podcast interview.
Get Success Stories
Other people's success stories inspire and motivate us. It develops confidence, builds trust and brings more business. Why not add a category to your blog called Success Stories? Each month, highlight a recent victory or milestone - yours, a client's or a colleague's. Win-win for all involved.
Provide Updates from a Conference or Trade Show
Create a buzz around your next trade show or exhibition. Bring the digital camera or video recorder along. When you return, take a few moments to jot down event highlights. Share commentary and footage with your audience.
Leesa Barnes is an award winning blogger and critically acclaimed author who helps businesses get active using social media in 3 simple steps. To learn how you can become Marketing Fit, visit http://www.marketingfit.com to get your complimentary to get your complimentary kit called the Marketing Fit Success Kit containing a social media checklist, mindmap, MP3 file and a complimentary subscription to the Marketing Fit ezine.