Quick Marketing Tips to Stand Out in a Crowded Market

business woman
by Kristin Marquet

With today’s marketplace so cluttered, business owners have to differentiate themselves from the rest of the bunch.

Continue reading to learn some of the fastest ways to market your business in a cluttered market.

*All marketing material images and tones should coincide with your brand. Website, postcards, mission statement, slogan, brochures, newsletters, letters, press releases, bios and firm description should be consistent.

*Develop a mission statement that tells who you, what you do and how you are going to add value to prospects’ lives

*Come up with a neat and interesting slogan

*Develop a calendar of events of all the things you have scheduled that involves marketing
Create a press page for your website

*Diversify your marketing efforts between print, electronic, television and radio

*Try to attend at least two industry conferences per year. If possible speak, host, or present at one of these events

*Create some type of newsletter for your readers either online or print

*Get involved by participating or sponsoring local charity efforts

*Get to know complementary business owners, you just might be able to joint venture with them or organize a cross promotion

*Tip sheets should be created showing how you differ from everyone else. Include these differentiating tips as the basis for all branding strategies

*Post all scheduled appearances on your website

*Join the local Chamber of Commerce to network with other business owners in the community

With a no B.S. attitude, Kristin Marquet is the founder and managing director of Creative Development Agency (formerly award-winning firm, Marquet Media). Kristin also develops, manages, and implements various internal and external communication and social media initiatives. With a strong eye for creating memorable brands and a diverse range of knowledge, Kristin provides strategic counsel to clients interested in developing successful internal and external communication programs across all media platforms. https://creativedevelopmentagency.com/

Photo credit:

Tatiana Niño

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