Women Entrepreneurs - The Secrets of Success for Monday, August 10th

Christine Janssen

Christine Janssen is the Founder and President of denken Research & Consulting, a boutique consulting firm in New York City providing end-to-end research, writing, educational, and consulting services for small businesses, particularly start-ups. Her objective is to help clients transform business ideas into lucrative enterprises via in-depth market research and analysis.

She has nearly 20 years of experience in marketing, market research, new product development, business development, consulting, and professional writing. Primary industry experience includes consumer goods, interior design, education, information technology, and financial services. She has a consistent record of leading and delivering value-add competitive analyses, ideation sessions, and innovative marketing strategies to identify unique growth opportunities. She is passionate about innovation and the customer experience, and is a huge advocate of female entrepreneurs.

Christine holds a BS in Marketing from the University of South Florida (Tampa, FL), a global MBA in Communication & Information Systems and Finance from Fordham University (New York, NY), and is currently completing her PhD at New York University (New York, NY) where she is developing a phenomenological study on the learning experiences of female entrepreneurs. She is also a Marketing instructor at the Mountbatten Institute in New York City, an international internship program affiliated with the University of Cambridge (UK), and an adjunct professor at Fordham University, teaching Entrepreneurship in the College of Liberal Studies and Principles of Management in the College of Business Administration.

Her professional and academic background, paired with the fact that she, herself, is also a female entrepreneur, has positioned Christine as a leading expert on entrepreneurship (particularly with women), market research, and professional writing for small businesses. She also has a keen interest in politics and its impact on small business owners. Visit Christine's website at http://www.denkenresearch.com/

Professional Affiliations: National Federation of Independent Business, National Association of Women Business Owners, American Educational Research Association, American Marketing Association, Delta Pi Epsilon

Interests: Spinning, Runner/Marathoner, Weight Training, Golf, Traveling, Foreign Languages, Photography, Creative Writing

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