Author Q&A Part 2: "Ask Others, Trust Yourself: The Entrepreneurial Woman's Key to Success" by Elisa Balabram

Author Elisa Balabram is here for day two of the virtual book tour for her new book, "Ask Others, Trust Yourself: The Entrepreneurial Woman's Key to Success."

In "Ask Others, Trust Yourself - The Entrepreneurial Woman's Key to Success" (, Inc., 2009, $18, soft cover, ISBN: 978-1-60145-931-2), Elisa encourages women business owners to ask for business advice in any stage of their business, and it also demonstrates the best ways to do it.

Elisa is the founder and editor of, an online magazine for women business owners established in 2003. She is a writer, business coach and speaker and was named the U.S. Small Business Administration New York District 2008 Women in Business Champion of the Year. She holds an MBA in Entrepreneurship Management from Zicklin School of Business at Baruch College, CUNY, and a Bachelor's degree in Civil Engineering.

Deb: What is the key message you want to deliver to women business owners?

Elisa: The key message is that asking for help is a sign of strength, and that trusting yourself before taking action is essential. By asking for help you may be presented with creative ways to grow your business. By listening to your voice within, you will be able to choose the course of action that is aligned with your mission and purpose.

Deb: In your book, you discuss affordable ways of getting the help one’s need to succeed. Could you mention a few of them?

Elisa: Sure! When the budget is tight, one strategy is to consider bartering goods or services. Many small business owners have been able to get the help they needed this way.

Your readers could also reach out to a school that teaches the subject they need help with, and ask if the students would consider their business as a case study. Some of my clients got beautiful logo and website designed by college students.

There are several online magazines and blogs ( is one of them!) offering free articles and invaluable advice to women in business, it may be worth it to spend some time reading the articles, and then taking action.

Finally, the U.S. Small Business Administration has three resource partners, which offer free or low cost business assistance: The Women’s Business Centers, The Small Business Development Centers and SCORE. I recommend that your readers visit this site: to find out a center close to them as well as to check out all the free resources the SBA’s site provides.

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ASK OTHERS, TRUST YOURSELF: The Entrepreneurial Woman's Key to Success

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