I'm sure it's no surprise that whatever you were doing in your business last year may not be effective today. There have been a lot of shifts in mindset, starting with how people are spending their money. It's not that people aren't spending, but they're making different decisions about how they spend. If you're not sure about that, consider your own spending habits. How have your priorities changed? What are you buying (and not buying) these days?
How are you communicating with your clients? If you aren't putting time into cementing those relationships, you're leaving money on the table. Recently I completed a writing project for a long-time client. Though I'd usually said "thank you" in our email correspondence, this time I decided to send her a "thank you" card. About a week after I mailed the card she contacted me with another project. Perhaps she would've hired me for the project whether I'd sent the card or not, but I'm sure it didn't hurt to send it.
Adding more and more prospects isn't going to help you if you're not showing appreciation to the clients you already have. Let them know that they're important and that you value their business.
Copyright © 2009 Deborah A. Bailey
Deborah A. Bailey is author of two non-fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life .” She's also the creator and host of Women Entrepreneurs Radio, a weekly internet talk show. Her fiction work includes a short story collection and a novel, available on Amazon.com.
For more information, visit http://www.BrightStreetBooks.com.