Squeeze pages are one of the best ways to do this. They are mini web pages with opt in forms to catch the name and email addresses of prospects. They are used to build email subscriber lists.
Your squeeze page should look something like this:
- Use a headline (in red size 18 or larger font), a sub-headline (in black size 16 or larger font), followed by 5 to 7 bullets (in black font)
- Keep your sales copy concise. The entire objective is to get the prospect to sign up through the opt in form
- Use 200 to 300 words on the page
- Use headline generator software to help come up with compelling headlines
- Use a keyword selector tool to help pick the best keyword search phrases for SEO purposes
- Use video to personalize your message. This helps you connect with prospects. (Check out www.marketingmakeovergenerator.com)
- Use product or service benefits as bullet points
- Use a simple opt in form from www.aweber.com, www.constantcontact.com or www.verticalresponse.com
- Adding bonus products with (high perceived values) will help convert prospects
If you're in a market where prospects are used to filling out opt in forms, consider using a longer squeeze page. You have to sell prospects to opt-in. Use a strong headline and sub-headline. Highlight all of the benefits of your product or service.
Answer these questions:
How can your business help your market?
Why is your business better than the rest?
What are you offering? Make sure it is something that is useful.
Kristin Marquet is a regular contributor to the Secrets of Success blog.