- Who would want to listen to me?
- What if I don't sound as good as ___________ (insert other expert's name here)?
- I must be kidding myself. Who do I think I am?
What To Do
Those fears about your expertise don't have to derail you. And they definitely don't have to stop you from speaking up. There are steps you can take to help yourself to move past the fear.
- Use the question "Who would want to listen to me?" It's actually a great incentive to craft your talk more carefully. The answer to that question is this: People who think you can solve their problem are the ones who would want to listen. So speak directly to them, and only them. When you're writing your talk or elevator speech or video script, imagine your ideal client sitting across from you. Then write to that person. When you get to speaking this out loud, your passion will shine through because you're addressing your people, your targeted community.
- "What if I don't sound as good as WhatsHerName?" It's natural to compare ourselves to others. We all do it. But this particular question is NOT useful. Here's why: You're comparing apples and oranges. You are uniquely you. Your message and the precise way you deliver it is different from everyone else, because you're a different person. So you're going to sound different from her. And that's a good thing.
- There are more than enough clients and customers to go around. Always. And you want to connect with the ones who are the right fit for you. That's why it's so important to relax as much as you can so you can just be yourself. And let that unique you shine through to click with your special people.
So keep checking out others in your industry. Learn from what they're doing and how they're doing it. See what you want to try yourself, and what you want to avoid. Maybe you can form partnerships when you see how your offers actually complement each other. But stop comparing yourself, because there's nobody out there just exactly like you. And there are people just waiting to hear what you have to say!
From the desk of Janet Hilts MPH, EFT-ADV
Copyright © 2010 Janet Hilts, Speak Up & Shine | Clearing Pathways, Inc.