Carolyne McIntyre Jackson and Jodi Willoughby on Women Entrepreneurs Radio

Carolyne McIntyre Jackson and Jodi Willoughby

“Growing up on our family farm just outside of High River, Alberta, our mother taught us the best baking always starts from scratch. It was a good lesson to learn early on. And for years we shared handcrafted baked goods with our friends and family - it was their encouragement that helped us start Crave.

We still love to bake and get an even greater satisfaction from sharing our indulgences with the people of Calgary. Our baking is still crafted the way we did on the farm. We only use real butter, still crack every egg that goes into our recipes and we think you will be able to taste the difference.”
~Carolyne McIntyre Jackson and Jodi Willoughby

Crave Cupcakes is owned and operated by sisters Carolyne McIntyre Jackson and Jodi Willoughby. In the Fall of 2004 Crave opened their doors to Calgary baking cupcakes, cookies and cakes from scratch. Calgary is now home to four Crave locations with a fifth in the works.

Carolyne McIntyre Jackson has a degree in Food Business Management and with the opening of Crave she has realized her dream of bringing something special to the people of Calgary. Still striving for the dream, Carolyne is balancing her career with raising a family and training for a half Ironman this summer.

Jodi Willoughby has a degree in Community Rehabilitation and has worked hard to build a brand that is truly a part of the community. Jodi has infused the business with a small town philosophy of creative simplicity, providing an honest product and remembering to give back to the community that supports Crave. Jodi and her husband, Chris, put their hearts into building Crave and raising their two boys.

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