For Deb Palacio, starting WebUndies.com in 1999 was all about the opportunity to do something few were doing: build a company and still be a full-time mom. It was because of her graduate semester abroad in Paris that she realized that if she could survive and thrive on her own in a foreign country, she could easily figure out how to start and run a business.
Deb was expecting her first child and working long hours as a department manager at Nordstrom when she realized the Internet offered opportunities to sell products without having a physical storefront. Inspired by a mall kiosk selling novelty boxer shorts, Deb decided to sell kitschy, fun boxers online.
The WebUndies' tagline: "It's not just underwear, it's fun to wear!" captures the spirit and philosophy of Deb's business. She offers fun underwear and loungewear for the whole family while maintaining a work environment that supports employees' family life and community involvement.
Deb received her MBA in International Business from Pace University in 1996. She has a BA in French from Rutgers University and was graduated from Union Catholic High School, Scotch Plains, NJ, where she now volunteers for the committee for marketing and retention. http://www.WebUndies.com
Date: Wednesday, August 24th, 2011
Time: 1:00 pm EDT
Click here to listen to the live or recorded show: http://www.blogtalkradio.com/coachdeb/2011/08/24/deb-palacio-of-webundiescom
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