How to Tell Your Readers What to Do!

by Julie Barnes

One trait of an entrepreneur, good or bad, is that they like to do their own thing, follow their own schedule and to put it nicely…not be told what to do…which is why so many entrepreneurs leave out a very important step when writing the copy for their website and sales pages.

In today’s article…I’ll be discussing the very important step of…asking for the sale!

You spent hours and hours writing the perfect website copy for your coaching services and information product.

How does sound?


Will your visitors know what steps to take to sign up or purchase your product or service?


You forgot to ask for the sale, didn’t you?
Here’s what you need to do…

Figure out what YOU want your website visitors to do.
Do you want them to…
·         Sign up for your free report?
·         Purchase a product or service from you?
·         Join your coaching group?

You want to guide your visitor through your sales process…giving them step-by-step instructions on what to do.

And remember, don’t ask for the sale too many times…because this just sounds pushy. And nothing will turn your visitors off more than a pushy “sales person”.

Here’s a great tip…

Before going “live” with your sales pages, do a “test” run. Have a friend read through your website, then ask the following questions…
·       What is the website about?
·       What are you “ask” to do?
·       Is it clear what steps to take?
·       How do you sign up or make a purchase?

This is a great way to “correct” any copy that’s unclear, so your visitors will take the action that you want.

And remember…ask for the sale!
Julie Barnes is a Certified SEO Copywriter and Consultant. She is passionate about helping women entrepreneurs succeed in business through the written word. Visit her website at Follow Julie on Twitter at

Julie Barnes is a regular contributor to the Secrets of Success blog 

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