What makes a professional corporate identity? And even more important, what makes a successful corporate identity?
Here are three elements you MUST have in order to build a successful brand:
Typography is a fancy word for fonts. You need to think of your business name as an image. What font best represents that? Is it traditional, modern, fun? Search through fonts and find the one that best represents your corporate identity.
The most important thing to keep in mind when choosing type--make sure it's readable!
What colors best represents your company? What appeals to your target market? Use color to enhance your corporate identity and your brand will be successful.
Maybe color is overdone these days with the advance of the Internet and digital printing. What about going black and white? If it fits your business, give it serious consideration.
Choose one or two colors that best encapsulates the feeling of your business. Then consistently apply them to all mediums.
When designing your brand and you choose full color, have a logo that you can also use for one or two color printing or black and white. Then it will be flexible as you grow and expand your marketing efforts.
3) Aesthetic appeal
You want your logo to be attractive and appealing. You don't want to scare off your prospects by a sloppy logo or one that is poorly designed.
Use design principles of contrast, balance, and alignment. You don't necessarily have to use an image, but if you do, make sure it is simple enough that it captures the essence of who you are as a business. Also make sure it's the correct resolution for whatever medium you're using it in.
Use these elements in your brand consistently and with quality, and you will have a successful corporate identity brand!
Visit the webinar page to learn more!