Anna Jerstrom on Women Entrepreneurs Radio™

Anna Jerstrom started her career in investment banking in 2000, joining Merrill Lynch's financial sponsors group. Subsequently, she spent three years as Chief of Staff for the President of New York Life Asset Management where she helped grow the business to its highest revenue to date (in 2007). After completing her MBA at Columbia University, Anna joined Helix Associates, where she was responsible for marketing and distributing private equity funds.

In late 2009, Anna decided to change her life and follow her love for surfing and fashion, moving to Costa Rica where she started designing and making beachwear. She soon learned that: 1. She's not a bad surfer, and 2. It's hard to keep a bikini in place when you are dancing between the waves. Anna founded Calavera in Q3 2010 as a means of combining her business acumen with her two passions in life. Hence, the May 2011 launch of a new line of swimwear that would stay on no matter how high the waves - Calavera (which means "skull" in Spanish, the image on Jerstrom's surfboard). Her sketches and unique designs transformed into an innovative, fashionable line of swimwear that include unique, edgy fabrics and customizable combinations. 

Date: Wednesday, October 19th, 2011
Time: 8:00 pm EDT
Click here to listen to the live or recorded show:

Listen to internet radio with W E Radio on Blog Talk Radio

No comments

Back to Top