The Truth About What’s Really Running Your Business

by Christine Kloser

There’s a silent epidemic happening for entrepreneurs world-wide.  It’s not a pretty epidemic, nor is it fun… but it’s an epidemic that can be eradicated by each and every entrepreneur who has been affected by it.

I was personally impacted by this epidemic for many, many years in my business without having any conscious awareness that it was happening, that it had its hold on me.  And, I’m hearing more and more about this epidemic as entrepreneurs are waking up and beginning to realize what’s really happening in their businesses.

And, the epidemic is this…. I call it the “Unconscious, Conscious Entrepreneur” syndrome.  I can hear you already saying, “What?”  “What does it mean to be an “unconscious, conscious entrepreneur?”  Right?  If you’re reading this ezine and believe in a conscious approach to business, how could you be unconsciousness?

The answer is this.  There are ways of being, old habits, default patterns that you aren’t even aware of that are running your business, and your life.  While you are likely working very hard (like I did) not to let these old beliefs and behaviors take over… they are so insidious, they can’t help but creep in.

Here are a two of the most common ways this epidemic shows up, and my personal experience with each:

I’m Not Good Enough
If somewhere in your psyche, you have a belief that you are not “good enough” (which is very common for us overachieving entrepreneurs), no matter how much you take action and do things in your business to feel good enough, there will always be an empty space inside of you that can never be filled no matter how much you achieve.  Feeling like “enough” has to come from inside of you… it can never come from anything outside of yourself.

How this core belief showed up in me was in my ambitious drive to excel, achieve, and accomplish.  While I was connected to really wanting to help people, there had been this underlying “frenetic” feeling that I always had to be doing more.  At the time I wasn’t aware that my ambition and my drive to excel was being fueled by a feeling of not being “good enough.”   Once I shifted away from being an “unconscious, conscious entrepreneur” and opened my eyes to what was really happening inside of myself, everything changed.

So, I invite you to simply notice if you have an underlying feeling of “not being good enough.”  If you do, allow yourself to see how this belief (which is not really the truth of who you are) plays out in your life and your business.  With this new awareness, now stay “awake” to it and you’ll see you can begin to make some new choices.

I’m Worried About What Others Think
This is another biggy!  Be honest with yourself, and ask yourself if you’re ever done something (or not done something) because of what someone else might think?  Did you launch a program you really didn’t want to do, just because your coach or a colleague told you to do it?  Have you ever said “yes” to something you wanted to say “no” to because you didn’t want to let down the other person?  Chances are you’ve done these things because you allow what others think about you to have an influence on you.

This was another big learning area for me.  I used to worry about what others thought about me and what I did or didn’t do (in fact, to be honest, every now and then I still feel this old thought pattern creeping in).  But, once I realized how much I had been sacrificing my own joy trying to fit into someone else’s idea of me – someone else’s “box” – I have been working hard within myself to not worry so much about what other people think about me.  It’s a tough lesson to learn, especially when you care about others and don’t want to make waves or cause anyone to be upset.  However, the most important person to not upset or make waves with is yourself!

So, beginning today, let yourself see if you have been worried about what other people think of you.  And, begin to imagine what would be possible if you thought most about what you thought of you.  As one of my friends likes to say, “What you think of me is none of my business.”

© 2010 Christine Kloser

Christine Kloser, author of The Freedom Formula, helps entrepreneurs put soul in their business and money in the bank.  If you want to thrive in your purpose-driven, profitable business (while enjoying a soul-satisfying life), send for my special report, How to Avoid the 3 Massive Mistakes Made by Most Conscious Entrepreneurs and my audio, 7 Strategies Entrepreneurial Authors Need to Know... Before Writing a Word, both of which you get (at no charge) when you request my Conscious Business Success Kit at


Zsa Zsa said...

Wow, this is so true! Especially the part about "I'm not good enough". when that voice in your head attacks, you have to watch out. Thanks for reminding us to stay alert and awake, and not to allow this to ruin how we run our lives and/or businesses.

Annika said...

Totally! So many entrepreneurs want to spend all day talking about marketing strategies and project management tools but overlook the deep psychological/emotional issues that are at play. Being conscious of where we are unconscious is such a powerful way to revive our businesses and our lives in general! Love it.

Deb Bailey said...

Hi ZsaZsa, Yes, our inner voices can be supportive or they can be destructive. When we are aware and really listening, we can stop automatically listening to the negative voices. Thanks for your comments!

Deb Bailey said...

Hi Annika,

You are right! Our thoughts and feelings play such a huge role - and often we're unaware as to how they influence our perceptions. Thanks for your comments!

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