Stay Focused on Your Core Genius

by Jack Canfield
I believe you have inside of you a core genius... some one thing that you love to do, and do so well, that you hardly feel like doing anything else. It’s effortless for you and a whole lot of fun. And if you could make money doing it, you’d make it your lifetime’s work.

In most cases, your Core Genius is directly tied to your passions and life-purpose.

Successful people believe this, too. That's why they put their core genius first. They focus on it—and delegate everything else to other people on their team.

For me, my core genius lies in the area of teaching, training, coaching and motivating. Another core genius is writing and compiling books. Over my 35 year career, I have written, co-authored, compiled and edited more than 150 books, and I love to do it! I do it well, and people report that they get great value from it.

Compare that to the other people in the world who go through life doing everything, even those tasks they’re bad at or that could be done more cheaply, better, and faster by someone else.

They simply can’t find the time to focus on their core genius because they fail to delegate even the most menial of tasks.

When you delegate the grunt work—the things you hate doing or those tasks that are so painful, you end up putting them off—you get to concentrate on what you love to do. You free up your time so that you can be more productive. And you get to enjoy life more.

So why is delegating routine tasks and unwanted projects so difficult for most people?

Surprisingly, most people are afraid of looking wasteful or being judged as being above everyone else. They are afraid to give up control or reluctant to spend the money to pay for help. Deep down, most people simply don't want to let go.

Others (potentially you) have simply fallen into the habit of doing everything themselves. "It's too time-consuming to explain it to someone," you say. "I can do it more quickly and better myself anyway." But can you?

Delegate Completely!

If you’re a professional earning $75 per hour and you pay a neighborhood kid $10 an hour to cut the grass, you save the effort of doing it yourself on the weekend and gain one extra hour when you could profit by $65.  Of course, while one hour doesn’t seem like much, multiply that by 52 weekends a year and you discover you’ve gained 52 hours a year at $65 per hour —or an extra $3,380 in potential earnings.

Similarly, if you’re a real estate agent, you need to list houses, gather information for the multiple listings, attend open houses, do showings, put keys in lock boxes, write offers and make appointments.  And, if you’re lucky, you eventually get to close a deal.

But let’s say that you’re the best closer in the area.

Why would you want to waste your time writing listings, doing lead generation, placing lock boxes, and making videos of the property when you could have a staff of colleagues and assistants doing all that,  thus freeing you up to do more closing?  Instead of doing just one deal a week, you could be doing three deals because you had delegated what you’re less good at.

One of the strategies I use and teach is complete delegation. It simply means that you delegate a task once and completely - rather than delegating it each time it needs to be done.

When my niece came to stay with us one year while she attended the local community college, we made a complete delegation - the grocery shopping. We told her she could have unlimited use of our van if she would buy the groceries every week. We provided her with a list of staples that we always want in the house (eggs, butter, milk, ketchup, and so on), and her job was to check every week and replace anything that was running low.

In addition, my wife planned meals and let her know which items she wanted for the main courses (fish, chicken, broccoli, avocados, and so on). The task was delegated once and saved us hundreds of hours that year that could be devoted to writing, exercise, family time, and recreation.

Most entrepreneurs spend less than 30% of their time focusing on their core genius and unique abilities.

In fact, by the time they've launched a business, it often seems entrepreneurs are doing everything but the one thing they went into business for in the first place.

Many salespeople, for example, spend more time on account administration than they do on the phone or in the field making sales, when they could hire a part-time administrator (or share the cost with another salesperson) to do this time-consuming detail work. In most cases, in a fraction of the time it would take them and at a fraction of the cost.

Most female executives spend too much time running their household, when they could easily and inexpensively delegate this task to a cleaning service or part-time mother's helper, freeing them to focus on their career or spend more quality time with their family.

Don't let this be your fate!

Identify your core genius, then delegate completely to free up more time to focus on what you love to do.

I believe that you can trade, barter, pay for and find volunteer help to do almost everything you don't want to do, leaving you to do what you are best at - and which will ultimately make you the most money and bring you the most happiness.

Jack Canfield, America's #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul© and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com

4 comments

Suzie Kummins-Poirier said...

What a fantastic article. This is everything I try to teach my client's as well. They should be focusing on what they do best and only they can do and delegate the rest to us at Ace Concierge. There is no real need for an entrepreneur to focus on the backend details or admin work when they can outsource it to a virtual assistant. Those are time robbers, taking them away from their real business agenda.

Thanks so much for a fantastic post.

Suzie
Ace Concierge, LLC
www.aceconcierge.net

Suzie Kummins-Poirier said...

What a great article, right on point regarding delegation of the back-end, admin type tasks and projects, enabling the entrepreneur to focus on what is important, rather than on what needs to be done. They should be dedicating their time to their "core genius" and the income generators and not the grunt work as you say. This is exactly what I discuss with my clients.

Delegation is a tool for success, productivity and enhanced time management.

Thank you again for such a pertinent post.

All the best,

Suzie
Ace Concierge, LLC
www.aceconcierge.net

Deb Bailey said...

Hi Suzie,

You have great advice! Entrepreneurs can be much more productive if they delegate and focus on getting the important work done. Thanks for your feedback!

Procurement Books said...

This article is an awakening. There are times when delegation can be difficult to do, especially when you have new people in your team. But you should really focus on your forte so that you can channel that productive energy to where your company could completely benefit from.

Back to Top