There's an Old Saying...If You Don't Do It, Someone Else Will

I bet that most of us can relate. We may have been talking with a friend, family member or co-worker about a new product, invention, software or system that someone else did and became successful - and they have said, "I had that idea years ago - and didn't do anything with it."

You can hear their sense of "what if" float through the air as they silently think about what "could have been".

For some of us, when we hear that saying, it moves us from procrastination, fear, stalling, delaying, indecisiveness, tentativeness, hesitation and laziness into immediate action. We get busy getting things accomplished because we don't want someone else to beat us to the punch.

However, for some of us, we can hear that saying - and just nod in acknowledgement.

Intellectually, we know that it's very possible that someone else will take the necessary steps to do what we thought of doing or create what we thought of creating. But internally, it's not enough to make us do what we need to do to move our project to the next phase.

We have ideas, concepts, thoughts, products, programs and services we need to get out into the world. We may have spent a significant amount of time telling anyone who would listen all that we are GOING to do. All that we PLAN to do. All that we INTEND to do - yet we don't have the sense of urgency that overcomes the excuses we have:

* I don't know where to start.

* I don't have any help.

* I have to wait until...(you fill in the blank)

We continue to live with those excuses - even when we hear - "If you don't do it, someone else will".

We also allow those excuses to exist because we have a false sense of time. We have convinced ourselves that we will get moving tomorrow. That we have plenty of time. That we will get to it soon. That we will get to it someday. Next week. Next month. Next year.

And then, a couple of years ago, it hit me.

The saying shouldn't be "If you don't do it, someone else will". It should be "If you don't do it, no one will".

And what would be the devastating result of that?

* The people you were supposed to help - won't be helped.

* The people you were supposed to mentor - won't be mentored.

* The people who were supposed to learn from your knowledge - won't get that knowledge.

* The people who were supposed to get their support from you - won't get support.

And this doesn't just apply to a business. It also applies to your personal life. What have you been putting off as it relates to what you want to do with your children, significant other, your extended family and others in your community? Have you been thinking about, planning to and intending to do things to enhance those relationships? Well, if you don't do it - who will?

That knowledge knocked me over the head. It reminded me that those of us who live with purpose...those of us who live with the intention of making a mark...those of us who believe we are here to positively impact others must commit to doing what it takes to get the job done.

We must completely understand that it's not about us. Our gifts, talents and ideas are not for us - they are for others.

With this understanding - the sense of urgency emerges. The desire to overcome the fears and challenges that are holding us back become less important than the inner conviction to realize our full potential.

We now fully embrace the knowledge - and the responsibility of - If we don't do it - no one will.
__________________________________________

"RADICAL Success Coach Doreen Rainey helps her clients Get RADICAL - by defining success for themselves and having the guts to go after it. Get her FREE RADICAL Success Starter Kit at www.doreenrainey.com."

© 2012 Doreen Rainey
0

Automate Your Marketing: 5 Most Effective Automated Marketing Tasks for More Clients and Greater Sales

by Donna Gunter

Having to market your business, whether online or offline, is the bane of  existence for most business owners. Too many times you get pulled in  multiple directions, trying this and trying that, with no real plan or schedule in mind.  Mired down by the details, marketing is often pushed to the side when the demands become too great and your client load becomes too heavy.  It’s only when you need to replace income with new clients that marketing again becomes a focus for your business.

The best way to market your business is to do that continuously. Having a schedule and plan in place helps, as does being able to automate a number of your marketing tasks so that they occur automatically for you.

Here are the 5 most effective marketing tasks to automate in your online business:

1.  Social Networking.  Twitter, Facebook, Linkedin, oh my!  Who can keep up with all of this?  It’s easy to get lost in the world of social networking.   However, taking a few minutes to link some systems together and then  pre-writing content to be uploaded and distributed over time makes it look like you’re engaged in social networking more than you actually are. Connect your blog and ezine to your social networks so that anytime you publish a post or an issue of your ezine, your followers and friends are notified. Create a list of useful tips that can be pre-scheduled to all of your social networks over a period of time. Set up your Twitter account to send one of several warm and inviting direct mail messages to all that follow you on Twitter.  Remember, though, that you’ll also need to spend at least 15 minutes a day personally networking, as automation can’t take care of everything for you.

2.  Social Bookmarking. Social bookmarking is defined as a method for people to share, organize, search, and manage bookmarks of web resources. Whole communities develop on places like Digg and StumbleUpon, where visitors avidly search for the latest and greatest info on their areas of interest. With 100+ social bookmarking sites in existence, social bookmarking could easily take up most of your day.  However, there are several free and fee-based services that dramatically decrease the amount of time you have to devote to social bookmarking. Once these systems are set up, social bookmarking becomes much easier.

3.  Marketing Planning.  It’s tough to find the time to create a marketing plan for your business with all  the other hats you have to wear as a business owner.  Then, once you figure out a plan, you have to outline all of the implementation steps and set up and implementation plan. Now there is marketing software that will let you set your income goals for the year and then design a marketing plan to support those goals, as well as a step-by-step implementation plan, including all the tasks that must be completed, along with their completion dates.

4. Article Publishing. You’ve probably heard that writing and publishing your articles on a variety of article banks is a great way to generate traffic to your site.  In fact, this is the primary traffic generation strategy I’ve used for years for my business.  However, there are thousands of article directories out there, so how do you decide which ones to use?  You can manually submit to the 10 with the highest traffic rankings, but that will still consume a couple of hours of your time.  To get the most bang from your article publishing buck, seek out article submitter software.  What used to take several hours can be reduced to 20 minutes or so when you get your system in place.

5.  Stay-in-touch Emails.  One of the most common complaints I hear from people who search for info online is that they get emails from people from whom they never requested info.  A more likely scenario is that they requested a freebie from a business, and the business did a poor job of keeping in touch with that prospect.  When the prospect hears from the business two months later, for example, she has already forgotten the business, as too much time has passed without any communication.  Sequential autoresponders provide the perfect opportunity for you to automatically stay in touch with prospects for as long as a year after your initial contact with them.  Once you set up a sequential set of automatic followup messages, you can reach out and touch your prospects with very little effort on your part.  Best of all, you remain top-of-mind with them.

The more you can automate, the more you can accomplish, and the more clients and sales you can attract. Take a look at automating these marketing processes and see how your business grows.

Introvert Marketing Coach Donna Gunter helps professional service businesses stop the client chase and create online businesses that drive clients to them. Want to learn specific Internet marketing strategies that get results for introverts? Discover how to increase your online visibility in this free ecourse, Introvert Marketing Toolkit: 9 Strategies to Make a BOLD Impression Online, at: http://www.IntrovertMarketingToolkit.com
6

"What You Must Know Before You Start a Business" on Women Entrepreneurs Radio™

Thinking of leaving your job and starting a business?  Do you have what it takes to be an entrepreneur?

In her new book,  "Think Like an Entrepreneur: What You Need to Consider Before You Write a Business Plan," Deborah A Bailey shares practical, "real world" advice on how what to think about before you make the leap into business ownership.

In this episode of Women Entrepreneurs Radio™, Deborah gives some tips on what to consider about entrepreneurship even if you don't know where to start, so that you can become a successful entrepreneur at any age or stage of your life.

Writer and entrepreneur, Deborah A. Bailey is author of the books, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life” and “Think Like an Entrepreneur: What You Need to Consider Before You Write a Business Plan.”

She has had bylines in Baseline magazine, Dailyworth.com, Bankrate.com, More.com, Working World Magazine and CNN.com. She’s been a guest on Good Day Street Talk on Channel 5 in NYC, ABC6 TV, Fox News Strategy Room and WFMZ TV as an expert in career transitions and reinvention. She was recently named one of the “25 Career and Business Women Bloggers Worth Reading” by BlogHer and one of the Top 100 Women Entrepreneur Experts to Follow on Twitter.

Date: Wednesday, April 25th, 2012
Time: 8:00 pm EDT
http://www.blogtalkradio.com/coachdeb/2012/04/26/what-you-must-know-before-you-start-a-business






Listen to internet radio with W E Radio on Blog Talk Radio
2

Should You Make Your Business Appear Bigger Than it Really Is?

by Christine Kane

As a solo-business owner, you've got it made.

There's no boss to answer to.

Cubicles are a thing of the past.

HR doesn't hound you for a lost security code.

And you're probably reading this in a t-shirt and jeans. (Okay, you're in your pajamas. I was going to ignore that part.) Either way - it's just you. It's just your home office. And your cat who occasionally plants his butt on your keyboard while you're typing.

In other words - to the outside viewer - it's not a particularly impressive or slick operation. So it's natural to wonder if you should make your business appear larger (more slick, more impressive, more corporate) than it really is.

Well, it depends.

It depends on your client - who they are and what they want. It depends on what you offer and what your clients love most about you. It depends on what you want for yourself and the growth of your business.

With that said, let's address the common questions people ask when it comes to making their business look bigger than it really is...

Question #1 -Should I answer my own phone?

If you ask me, this is NOT an issue of "bigger" or "slicker."

This is an issue of professionalism and boundaries.

I encourage my clients (yes, even in start-up!) not to answer their own phones. Instead, set up a voicemail system so that you return calls at a set time each day. When you answer your own phone, you consistently get interrupted all day long. Not good.

If you have a Virtual Assistant, you can direct incoming calls to her number. However, I believe it's good to have a number that will be yours for years to come. Your VA might not be around next month - but your business will. Get a number that can stay with you as you grow. Your VA can call in and retrieve messages for you.

Lastly, when you have a scheduled client appointment, then yes, answer your own phone.

Question #2 -Should I get an 800# for my business line?

Completely up to you.

When I was in the music business, getting an 800 number was a game-changer.  It Upleveled the professional image of my offices. It made music promoters more willing to call me back. It positioned me as a serious entertainer in the biz.  So, I’ve always had one.  They’re easy to get. And fairly inexpensive these days.

The advantage of a toll-free number is that it’ll go with you no matter where you go.  (Of course, the internet is making this true of local numbers as well.)

Now that everyone has free-minutes on cell phones, I don’t think it’s as big of a deal.  But there’s still that subconscious public perception that toll-free numbers imply a bigger business.

Question #3 – Should I refer to myself as “We” instead of “I” ?
This is where many solo-business owners miss the boat.

As mentioned above, a lot depends on what your client loves most about you.   If your client hires you because of the connection they have with you, or if you are the brand behind your company, then use “I.”  Don’t be afraid to be transparent here. That’s probably what they love about you!

More than ever, people are seeking relationship and connection.  Trying to adopt corporate-speak by referring to your business as “we” can sometimes have a negative effect. It will feel incongruent to your prospects and clients.

Again, you have to be the one to assess this.  But remember that people buy from people, not from companies. So, use “we” with caution if your company is still just you.

Question #4 – Should I get a real office?

My company – Uplevel YOU – has grown so fast in three years that I purchased a 3000 square foot downtown office space.  I did this because I work better with my team in person, rather than virtually.  Plus, I have several high-level clients who come for full-day private sessions.  It made sense to move my business into a centralized location.

However, this is not the best choice for everyone!  Consider these questions.  Do you like working from your home?  Do you work well with a virtual team?  Do you do most of your client work on the phone?  If you answered yes, then celebrate! Working from a home office eliminates overhead costs and long commutes.  Lucky you!

These days it’s common for successful entrepreneurs not to have an office, to work from cafes, and to gather in random meeting rooms.   The pressure to have an office is often just outdated thinking.

——-

You might want to consider whether you are trying to appear bigger – or if you just need to be more strategic about your positioning and credibility, which is really more about your marketing and content.  Don’t waste your time on appearing bigger. Instead, just keep delivering high value and content to your clients – and believe me, they won’t care if you sometimes have to pull cat hair off your laptop keyboard!

If you look below, you’ll see a place to leave a comment or question…

Fire away if you have a question on this topic.  OR share a secret you’ve used to make your business appear bigger.  Or let me know if you think this is a total non-issue for you!


Christine Kane is the Mentor to People Who are Changing the World. She helps women and men Uplevel their lives, their businesses and their success. Her weekly Uplevel You eZine goes out to over 20,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a F.R.E.E. subscription at http://christinekane.com.
10

Up Your Cashflow by Next Week: 13 Ways to Have a SALE!

by Ali Brown

One of my most favorite ways to inject a little cashflow into my business is by hosting a SALE on my products and programs. I’ve hosted Valentine’s Day sales, Holiday sales, Mother’s Day sales—you name it!

I personally love this cashflow strategy because it’s not only a great way to leverage work I’ve already done, but it’s also fun to shake things up and generate excitement around my business.

While most of these are geared for products and courses, consider how you could offer a limited time special on your services as well. Not all of these will fit your business, but I bet you’ll get a great idea from at least one. And one is all you need!

Let’s took a look at 13 ways YOU can have a sale this month…

IMPORTANT: You’ll need to put some type of time limit on the offer to encourage folks to buy now and not later. It’s also better if you explain to your readers WHY you’re having the sale. You’re not Wal-Mart and you can’t just drop prices whenever you feel like it. Instead, give your prospects a reason. (Even a funny one — see idea 13!)

1. Close-out sale. Have inventory you want to get rid of? Making room for other products or new versions of products? Then offer the current version at a significant discount. I did this with my Online Success Blueprint System. It was my best-selling program, and people were shocked that I decided to let it go, but it was just time to make space for the new. So, I sold the last remaining copies at a discounted price, and the decision turned out to be as profitable as it was cathartic.

2. “Scratch and dent” sale. Have any books, tapes, or CDs that were returned to you by customers? Offer them at a hearty discount for people who don’t mind if they’re a bit worn. Apple has an entire section of their site devoted to refurbished goods and products, and it’s proof that people have no problem with a few minor imperfections, as long as they can get the same VALUE for a great price.

3. Half price sale. Knock off 50 percent from all your goods, or select just one. When you’re offering such a generous discount, you might want to keep the sale to just one or two days, to keep your profit margins high and not devalue the perception of your products.

4. Coupon sale. Allow customers to enter a coupon or promo code to get a discount. (If you have a decent shopping cart program you should be able to set this up in seconds. We use www.AliBrownCart.com.) To make it fun, you could offer this to your Twitter followers only, or mention it in your ezine one week, or create one for new customers and clients. Since you can set up your own coupon code, you can tag them however you’d like and come up with fun titles for them—just be sure to keep track of them!

5. Free shipping sale. Think of all the times you’ve pulled out your credit card because your favorite shopping site was offering limited-time free shipping. Don’t underestimate how well people will react to the same type of deal on YOUR site. Another option is to upgrade folks to express shipping at no extra cost. Or, do a minimum purchase type of arrangement like many sites do these days.

6. “We’ll finance it” sale. Offer a payment plan–this works great for higher priced items and programs. I do this for almost all my programs and products, because it’s simply a great way to make my offerings available to everyone. (Again, if you have a decent shopping cart program, you should be able to set up timed, automatic billing.)

7. Free 30-day trial. Get their credit card information at the time of order, but don’t charge them until the month is up. Another variation is the 30-day trial for $1. If you provide a service, you could tweak this model and offer a free mini-session, or some kind of teaser that allows you to show people exactly why they’d want to buy into what you offer.

8. Pre-order sale. Start taking orders before your product is even ready. (Seeing orders come in is also a great incentive for you to finally finish creating that product!) And best of all you are financing the creation of your product or book, so you aren’t spending money out of pocket.

9. VIP discount. Give a special offer to a certain group. Show your e-zine subscribers, your clients, your speaking audiences, etc. that they’re special.

10. Buy one get one free (aka “BOGO”). It’s true—BOGOs aren’t just for shoe stores! This type of sale works great for information products and services. The purchaser can give the extra copy to a colleague as a gift, or two people can split the cost and essentially get your product or service at half price.

11. Special bonus. Give something extra if people purchase before a certain date, or offer a limited number of something. My team and I call this our “Fast Action Bonus”, and it’s a great strategy to generate buzz, add extra value to your offering, and add a time-crunch to your sale.

12. Package discount. Offer a big discount if they order all your products/services or a select combination thereof. My Ali Ultimate Success Package is an example of this—and it includes almost all of my products in my Success Store. You’ll also see that Amazon.com offers two similar products, or complimentary products, at a package deal. These package deals are almost irresistible when you’re looking for resources on a certain topic and you want to stock up!

13. Birthday sale. Or any fun occasion… Valentine’s Day, your anniversary, Groundhog Day, your dog just had puppies, your kid just lost his first tooth—have fun with it! One of my most amusing sales was back in 2006 when my old cat Francine turned 19 on September 19. I took photos of her in a birthday hat (Tip: cats do NOT like hats. Wear protective gloves.), I had a 19% off sale, and racked up a quick $10,000 or so thanks to my adorable ancient feline.

==========

© 2012 Ali International, LLC

Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact. Get her FREE CD “Top 10 Secrets for Entrepreneurial Women” at www.AliBrown.com
2

Intuitive Business Consultant Payson Cooper on Women Entrepreneurs Radio™

Payson Cooper is an Intuitive Business Consultant and Strategist. She uses her laser-sharp intuition and rapid-fire marketing strategies to help entrepreneurs make more money in their business without working harder.  Payson's flagship program – Your Million Dollar Map – transforms businesses and lives by offering simple, actionable strategies to create successful programs and boost profits, while providing business owners with the spiritual tools they need to succeed.

Payson spent 10 years working as a Business and Systems Analyst Consultant, honing her unique ability to see the bigger picture of a business, and then zero in on the essential pieces, creating solutions and strategies to solve just about any business-related challenge.

Payson is also the founder and chief designer of Payson & Co. Jewelry and has created one-of-a-kind baubles that have graced magazine covers, been featured in movies, and even have the endorsement of fashion guru Tim Gunn. http://www.PaysonCooper.com

Date: Wednesday, April 18th, 2012
Time: 8:00 pm EST
http://www.blogtalkradio.com/coachdeb/2012/04/19/intuitive-business-consultant-payson-cooper


0

Two Inspiring TED Talks about Women, Business and Entrepreneurship


by Nadia Jones

The statistics are staggering really—of the 190 heads of state only nine are women, of all the people in parliament in the world only 13 percent are women, and of all the top positions in the corporate world only 16 percent are women (from Sheryl Sandberg's talk discussed below). Women are no doubt essential assets to the business world today. They make contributions that are important and significant. But the fact remains, they are underrepresented and under appreciated. 

The gender gap in the global economic workplace is undeniable. These two TED talks given by extremely intelligent and inspiring women, explore the topic of women in business. Sheryl Sandberg and Gale Tzemach Lemmon deliver essential messages concerning economy, gender, business, entrepreneurship, and society. Take a look.


Having previously worked for Google, serving as an economist for the World Bank, sitting as Chief of Staff at the US Treasury Department, and currently working as the Chief Operating Officer of Facebook, Sheryl Sandberg knows a thing or two about business. In her 2010 TED talk for the TED Women event, Sandberg discusses the issue of why the world today has so few women leaders. Sandberg points out three messages we need to send the women of today's working world in order to change male centric business statistics.

1. First, she explains that we need to get women to "sit at the table". Women systematically underestimate their own abilities and, therefore, place themselves at a disadvantage in the workplace. It is shown that where success and likability are positively correlated for men in the workplace, they are negatively correlated for women.

2. Next, Sandberg wishes to send the message "make your partner a real partner". Focusing more attention of working women at home, Sandberg illuminates that on average working women do twice as much house work and three times as much childcare as their working male partners. This inequality in the home makes it even more difficult for women to succeed and prosper in the business world. Men and women need to do equal parts in the home.

3. Finally, Sandberg urges women "don't leave before you leave". She explains that women are dropping out of the business world faster than men are because of their commitments to having a family and children. Women must continue to achieve and pursue growth in their jobs even after they decide to start a family, so that the job they return to after maternity leave is worth it.

Sandberg imparts some very stirring and inspiring points on the state of women in business today and where we need to go in the future. 


In her 2011 TED talk, Gayle Tzemach Lemmon discusses many of the same issues that Sheryl Sandberg touches on above. Lemmon expresses her interest in entrepreneurship and the global economy while turning the discussion to women and the global conception of businesswomen throughout the world today. Lemmon took on the task of writing about women entrepreneurs during and after conflict. 

Throughout her research and writing she found that it was women in the conflicted worlds that were making waves on the business fronts. Lemmon addresses the issue of gender perception in the economic and business world. She states that when we hear the term microfinance, we think women and when we hear the term entrepreneur, we think men. Worldwide women run nearly 50 percent of small businesses, but only 16 percent of the world's top leaders in business are female. This is a problem not only for gender equality, but also for our global economy.

Lemmon states that "smaller gender gaps are directly correlated with increased economic competitiveness" and explains that not a single country in the entire world has eliminated its economic participation gap. This means that there is an incredible opportunity for women to grow within the global economy today. 

Encouraging and supporting women entrepreneurs is not about doing good—it is about global grown and employment and about how we invest and how we view women in our global society. Lemmon makes the point that women are not the exception in the business world and they are not to be dismissed. She charges that now is the time to aim higher when it comes to women. Women in business can make a different for the global economy that desperately needs their contribution. 

About the Author: Nadia Jones blogs at accreditedonline colleges about education, college, student, teacher, money saving, movie related topics. You can reach her at nadia.jones5 @ gmail.com.
2

5 Tips for Living In the Space Between Dreams & Reality & Why You Should

by Sheri McConnell

“Don’t be afraid of the space between your dreams & reality. If you can dream it, you can make it so.” – Belva Davis
I absolutely adore this quote. I feel myself expand each time I read it.  When I found it earlier this year, I realized I’ve grown accustomed to living in this place.  I’ve been practicing awareness and shifting and walking back and forth on the bridge between dreams and reality in bigger way for over a decade now.  And from the outside, I am sure you can tell because so many dreams have been fulfilled. So I’d like to share a few ways you can create a life that allows you to live in this electrifying (and sometimes scary!) fulfilling space.

Always Have More Than One Dream At A Time
The best way I know how to deal with the length of time it takes to reach some of our dreams is to have multiple dreams at one time.  Write them down so they become physical on paper and anchored in the universe and that is the first step to making them become a reality.

Be Careful Who Your Smart Five Are

You’ve all heard how we do anything is how we do everything.  And one of the best ways we can do things better is to be extremely conscious of who we spend time with.  I call it my Smart Five.  Who are the five people you spend the most time with?  Are they positive people?  Are they supportive?  I know how hard it is to truly look at this area of your life.  I get it.  I let go of a bi-polar mother and walked away from an abusive marriage in order to protect the dreams and future reality of my children and myself.  If you feel like it is time for some restructuring in this area, shift gracefully by putting up boundaries that allow you to have some empty space so you can manifest healthier people into your life.

Be Aware of Relationship Flow

Back when I was independent and loved everything in my life to be perfect, I suffered.  Then I discovered the power of being interdependent and the beauty of flowing relationships. These are relationships that allow you to give without fear of not ever receiving. Helping other people make their dreams a reality is an interdependent way to live.  Being in relationship flow with the entire universe (and the people in it) means that you know if you really need anything, it will come to you when it is supposed to or not at all.

Feed Yourself Along the Journey

Living in the space between dreams and reality requires lots of energy.  So feed yourself knowledge (the mind), real food from the earth (the body), and find something creative to do that makes time disappear (the soul).  This is one of the biggest reasons people don’t dream. They simply don’t have the energy to.

Let Yourself Shift for Higher Value
There is no way that dreams can ever become reality if we aren’t willing to let go of what is lesser value in our current lives.  It doesn’t mean that we don’t still love them and that we didn’t grow from having them in our lives.  It just means that sometimes to make space for higher value in our lives, there are activities and people that must be let go.


Sheri McConnell is the CEO of the Smart Women’s Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001). You can visit Sheri, access her free article archive, and grab lots of free stuff at http://www.smartwomeninstitute.com. Sheri lives in San Antonio, Texas with her husband, their four children, and two really cute weenie dogs.
0

Karen Clark on Women Entrepreneurs Radio™

Taking her direct selling business to the highest level of the company's compensation plan in less than seven years was just the start for Karen Clark.

As the Director of Consultant Development for the corporation, she created training programs for the entire field before founding My Business Presence, an Internet marketing training company.

Now a sought after speaker and author, Karen is dedicated to helping all entrepreneurs master their online presence, including effective use of social media, blogging, and leveraging the search engines. Karen has co-authored two books – Incredible Business and Direct Selling Power, the creator of the Fabulous Facebook for Business DVD and the instructor for the incremental online learning class, Take Action Social Media.

Karen enjoys teaching others where, when and how to spend their time online to establish an effective online presence. Her positive, passionate and engaging manner and her ability to meet people where they are make her training informative and fun! http://www.MyBusinessPresence.com

1

Yes...No...Maybe...Perhaps

by  Doreen Rainey


Make up your mind to act decidedly and take the consequences. No good is ever done in this world by hesitation. ~ Thomas Huxley

What are you waiting for? How long will you ponder, consider, think about, weigh the options, look at the pros and cons, consider, contemplate, deliberate, or measure?

Are you in or are you out? Will you do it or not? Is it yes or no?

One of the worst places to be is in limbo. That place where we spend days...weeks... and sometimes years mulling over a decision. And for people in this situation, they think they are simply delaying. But it's not that simple.

When you live in the land of hesitation - you actually are making a decision. You are making a decision to give your power away.

We hesitate because:

* We're afraid of making a wrong choice.

* We don't want to hurt someone else's feelings.

* We'll be embarrassed if we don't get the results we wanted.

* We are afraid of the unknown.

* We are waiting for approval from someone that we really don't need it from.

* We don't believe we're worth it...deserve it...and that it will work out in our favor.

When we continually change our minds, go back and forth, go all in, and then step completely out, we can actually limit our chances to create the type of outcomes we actually want.

How?

* People who may want to help us, don't because they aren't sure of our commitment.

* We are unable to fully evaluate all the opportunities that come our way because we don't have a clear picture of the direction we are headed - there's no focused path we are on. So the opportunity slips away and we hope that the next time, we'll be "ready".

* We think we have time - so we procrastinate - getting further behind in reaching our goals. Time is the one commodity there's no trade for.

If this is you, and living in limbo is becoming a burden, now may be the time to make a decision so you can move forward.

* What do you want to do?

* Who do you want to be?

* Where do you want to go?

Take all of the information you've gathered about the situation and evaluate it one last time. Then, think about how much longer you want this to be an issue in your life.

Then choose.

Say yes. Say no. Go. Stay. Stop. Start. Give. Take. Buy. Sell. Enroll. Drop out. Apply. Ask. Accept. Deny.

Whatever the decision is...make it.

© 2012 Doreen Rainey


"RADICAL Success Coach Doreen Rainey helps her clients Get RADICAL - by defining success for themselves and having the guts to go after it. Get her FREE RADICAL Success Starter Kit at www.doreenrainey.com."
2

How to Know Exactly What Your Market Wants to Buy From You

by Sydni Craig-Hart
Correct me if I'm wrong, but I do believe that you want your target market to be giddy over your services and products. You are in the business of serving others and you want to help as many ideal clients as you can possibly manage. Right?

To be of service and create a profitable business requires that you speak directly to the market that is already seeking the solutions that you provide. The first step to getting your prospects to be giddy over your offerings (and increasing your profits) is to get CRYSTAL clear on who your ideal client is and what it is they want from you. Not sure how to do this? Let's break it down.

Your Ideal Client - This is the ONE individual in your business that you can't believe you get paid to work with. The one who happily pays your fees and appreciates the value you add to their lives. The one you get excited to talk to and look forward to meeting with. What does this person's life look like? What are they interested in? What do they read? Where do they vacation? What is their family structure? (These details help you understand their priorities and how they spend their time.)

Take a few moments to reflect on all of the clients you've worked with in the past. Write down the demographics of each person and whether or not they were an ideal client. (If they were not ideal for your business, note the reason(s) why). Then look for patterns. What do these individuals have in common?

Do you see your Ideal Client Profile taking shape? Create an actual persona and give that person a name. Going forward, THIS is the person you are going to market your services to. (Remember, marketing is really just about sharing solutions with people who are already looking for them). Meaning the articles you write, the talks you give and how you describe your business all center on this ONE individual.

Once you're clear on who you're targeting, now you need to get clear on what it is these individuals want and need from you. Notice I didn't say what YOU want to sell. There's a big difference between the two. We service professionals have a bad habit of offering our audience what WE think they need, which could be light years away from what THEY want.

The secret to having your ideal clients be giddy over your offerings is to offer them the solutions they're seeking in a format they can digest and implement. So how do you find out what makes them giddy?

It's very simple. You ASK them! That's right...just ask and they will tell. There are a number of ways to do this:

You can call or send a handwritten note (folks LOVE this!) to past and present clients to ask them what they value most about working with you. Also inquire how the work you've done (are doing) together has made a difference in their lives. Finally, ask them what else you can do to improve your services or otherwise solve their problems.

Research where your target market is hanging out online and pose the same questions. Don't pitch your services or ask them to do anything else but to share their opinions. (People LOVE sharing their opinions).

Research where your target market is hanging out offline and get yourself in front of them. Register to attend the conference, seminar, networking event and make it your business to get to know as many people as possible. Again, don't start pitching yourself, but show genuine personal interest in the individuals you meet and then make arrangements to continue the conversation at another time.

Once you're clear on WHO your ideal prospects are and WHAT it is they need from you, you simply create the solution, present it to them in an easy-to-implement format and voila! The clients get the solution and you create a new profit center in your business. Everybody wins!

Keep in mind that you do not have to discard your existing products and services. Take stock of the many solutions that you offer. Think of creative ways to re-package what you are already using. If a product used to be a top seller for you, but has fallen off, can you now use it as a bonus for another product or service?

After gathering your research from the three steps above, be sure to see how what you already have fits as a solution for your market now. Then you will have two ways to make your audience be giddy. 1) Revitalize your previous products and services and 2) Create new solutions based on your research.

I'd love to hear your ideas for how to apply this strategy to your business. Stop by the blog and let me know what you think!


Sydni Craig-Hart, The Smart Simple Marketing Coach, is founder of SmartSimpleMarketing.com. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in her client's businesses so they can create money NOW. Visit www.SmartSimpleMarketing.com for your FREE training course, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!
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Teleclass: Developing Your Backbone: The Science of Saying NO

When you say “no” to someone in the context of your business, do you:



  • Accompany it with an excuse





  • Feel like you are rejecting someone





  • Feel like you are a control freak





  • Feel like you are being difficult





  • Feel like you are going to cause conflict?



  • If so, then you won’t want to miss the upcoming Getting over Overwhelm teleclass hosted by Monique Wells.  Monique's guest, Dr. Anne Brown, will talk about how to say “no” creatively and without guilt or self-reproach. 

    Anne is a life coach, psychotherapist, and author of the book entitled Developing Your Backbone: The Science of Saying NO. From corporate leaders to small business owners, she has helped women learn to say “no” effectively, guiding them toward happier, more fulfilling personal and professional lives.

    Anne will be answering questions from participants during the call, so take advantage of this opportunity to have her help you address your specific challenge with saying "no" in your business.

    If you want to embrace the freedom and power that comes from saying “no” to the things that do not serve you in life, then register at http://gettingoveroverwhelm.com/teleclass to get the call-in details delivered directly to your inbox. 

    This is a special event, so register now!
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