7 Essential Features of an Effective Web Site

by Donna Gunter
Web sites have changed dramatically since I starting doing business online over 10 years ago.  When I look back at some of my old sites, I cringe at how unprofessional they seem.  Unfortunately, I’ve also run across sites currently in use that I can easily identify as really ugly 1997 Frontpage sites, but they must still be working for the business owner, despite the unattractive appearance.  Then Flash sites and Frames sites took the Internet world by storm, and that, too, passed.  Now the trend runs to creating web site/blog hybrid sites, or blogsites, that run on the WordPress platform.

Some elements remain the same, regardless of the age of your site.  A professional, quick-loading design with clear navigation is mandatory, as you don’t want your site design to distract from the content, and your visitors need to easily understand how to get from Point A to Point B on your site.  Benefits-oriented copy is still key (your visitor is asking, “What’s In It For Me?”) as well as strong, compelling headlines. Social proof in terms of testimonials from happy customers, as well as examples of your work, as necessary, helps convince your visitor that you can do what you say you do. Keyword optimized pages permit searchers to find you by using one of the search engines. Lastly, an About and Contact page permit the visitor to get to know a bit about you, as well as how to contact you.

What additional features should a site in the second decade of the 21st century contain?  Here are my suggestions for the top mandatory items today’s web sites need to be successful:

1. Links to social networking sites. 
Today visitors want to connect and want to check you out before deciding to do business with you.  A great way to do that is to let them see what you have to say on the social networking sites on which you participate. Offer them the opportunity to follow you there, or if you have a Facebook page, give them an incentive to “like” your page.

2. Content Management System.  No longer should you be held captive by your webmaster.  If your site is created on a Content Management System (CMS) like WordPress, Drupal, or Joomla, it’s pretty easy to go in and update your site yourself, if you choose to.  I think it’s imperative that a business owner be able to update her site immediately if she needs to.

3. Mobile marketing version.  With the skyrocketing use of Smartphones comes the ability to browse online from your phone.  However, your mobile site should not simply be a simpler version of your primary site.  When you design your mobile site, you need to keep in mind that the mobile user is seeking something different than the desktop user.  In order to determine what that might be for your business, ask yourself the following: What does my customer REALLY need when searching for a business like mine on her mobile phone?  It may be directions or hours of operation or your services description or a coupon.  It’s important to get into the head of your customer when determining what to include in your mobile site.

4. Regularly updated blog.  Content is still king in the new millennium, and keeping your blog regularly updated with new content gives visitors a reason to return to your blog time and time again.  Regularly submitting blog posts will enable you to create an authority site in your niche for your target market in a short period of time.

5. Share your content on social media.  Make it easy for your visitor to share what she has discovered on your site by adding the ability to do things like retweet you blog posts on Twitter, like them on Facebook, comment about them on Facebook, and post them on social bookmarking sites like Digg, Stumbleupon, or Technorati.

6. Audio and video.  Creating and uploading audio and video to sites has become pretty simple. You can easily record a video or audio greeting and quickly upload that your site, or create a longer instructional-type video and upload that to a video sharing site, like YouTube, to drive traffic back to your site.  Web site visitors are in love with video, so take some time to determine how to best use this medium on your site.

7. Incentive to opt into your list. An email marketing list is still a primary asset in your business, and you need to provide a great incentive to entice your visitor to part with her name and email address and possibly cell phone number.  I refer to this incentive as your Client Attraction Device, and it is typically a PDF ebook, video, or ecourse that answers a commonly-held problem of your target market. From your mobile site, you may want to create a shortcode, i.e. Send "THISWORD" to 555555, to get someone to opt into your text messaging list, and then have them have them insert their email address to get the coupon, free report, video, etc. that you promised.

Take Action Strategy

A web site is never a “fix it and forget it” solution. Like the interior of a retail store, you need to continue to improve, add to, and update the look, feel, and content of your site to remain relevant to visitors.  If you are missing some of these features in your site, take some time to plan how you might add these to enhance the effectiveness of your web site.


Introvert Marketing Coach Donna Gunter helps professional service businesses stop the client chase and create online businesses that drive clients to them. Want to learn specific Internet marketing strategies that get results for introverts? Discover how to increase your online visibility in this free ecourse, Introvert Marketing Toolkit: 9 Strategies to Make a BOLD Impression Online, at ==> http://www.IntrovertMarketingToolkit.com
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Where Do You Get Stuck? The Six Stages

by Ali Brown

Have you ever been stuck on a project and convinced that you’re NOT making excuses? You really feel like you need to do another week of research or think about your plan a little more? I see this happen when a client has an “a-ha” moment, but can’t get around to taking action.

Or another client won’t let go of their pet project and gets stuck instead in an obsessive state of revisions and re-revisions. According to Eric Maisel -- a creativity coach based in the Bay Area -- anxiety is most likely the culprit.

Anxiety is sneaky because it’s hard to detect. It’s a quiet, powerful emotion that can stop your forward progress dead in its tracks. And it’s such a relevant topic that I could easily write 4 blogs on it. But, since I like to keep things simple (and less anxiety provoking!), I will divvy it into a 2-part series. In Part 1 below, I focus on becoming aware of your anxiety triggers (using Eric Maisel’s stages of anxiety). And in Part 2 next week, I’ll close with some tips.

Maisel mostly works with artists, but I find that his stages of creativity apply to entrepreneurs as well. In his insightful book, Fearless Creating, Maisel outlines six stages to a project, which EACH provoke a different type of anxiety:

   1. Wishing – the dream state where you imagine your business, your dream career and lifestyle. It’s a wonderful place to be, but many get stuck here, because let’s face it, it’s fun and safe.

   2. Choosing – this is where you have to pick one. Will it be the online clothing store, the greeting card company or the fashion blog? I’m not saying you can’t do it all, but you have to start somewhere. And picking the ONE can be a little scary.

   3. Starting – Facing the blank page, the mailing list with 10 people on it (trust me I’ve been there). This is where you fight the feeling (almost always false) that you just don’t know ANYTHING.

   4. Working – Staying focused and committed to your project. Not losing steam, or surfing the web when you should be working (hint, Maisel says that all those distractions are just anxiety getting the best of you).

   5. Completing – This is kind of like a spin on choosing because you have to tie up the loose ends and “live” with your baby. Your logo could have over 20 different color combos, and your ezine could follow 100+ formats -- but you just have to get it done and know your end product. This can be scary.

   6. Showing – This is the cliff -- the moment you’re about to take a leap and go public. Maybe it means clicking the “publish” button on your blog, or sending off the sales email to a cold potential client. But this is where you expose yourself and your business, and it can cause a TON of anxiety.

Does any of the above sound familiar to you? Remember, you could feel anxiety at only one phase, or at several phases of the process. Right now, just be aware of where you get stuck.

Then, once you recognize where you get stuck in your own, individual process, you have the key to moving your projects through from start to finish. Stay tuned for Part 2 next week, where I’ll give you some tips on how to push past these stages.

© 2010 Ali International, LLC

Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact. Get her FREE CD “Top 10 Secrets for Entrepreneurial Women” at www.AliBrown.com.
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Controlling technology: Three Tips to Conquering "TechnoStress"

by Camille Preston

Controlling the technology we use is increasingly difficult, given how pervasive it has become in our lives. We all get TechnoStressed at some point. You know, that stress of too much technology, too often—too many e-mails or texts or tweets or just too many channels, gadgets, and options.

I was on a plane recently, and as my fellow travelers and I packed up our various gadgets (iPads, iPods, iPhones, BlackBerrys, Nooks, Kindles, laptops, etc.), one joked to his seatmate, “Where would we be without all our technology?” His soured and weary travel companion replied, “A lot less stressed and probably a lot happier.” Gulp. Is he right?

All this technology is designed to support us, and yet it is leaving many of us drained, exhausted, and unfulfilled. I recently read an article about 17-year-olds voluntarily opting out of Facebook because they were unable to manage the stress. All around I hear laments of e-mail overload, from students to clients to my 76- and 82-year-old parents. TechnoStress is real.

Controlling technology usage should be easy. After all, we choose how to use, interact, and respond to it, right? Well, we should. It is up to use to control it, not the other way around. So, here are three simple ways to help you control technology usage, so you can get a grip on technostress:

1. Find a special spot for your devices. When you get home, set them aside, altogether in one place.

2. Resist the urge to check your e-mail constantly. Disable the reception ping or icon, and schedule time to check and respond to e-mails. Every time e-mail interrupts you, it costs you time, money, focus, and brainpower. And get off unnecessary e-mail lists.

3. Create a want-to-do list. As opposed to a regular to-do list, a want-to-do list will help you think beyond the gadget in your hand and the work you have to do.

Getting a grip on TechnoStress is imperative in order to function fully in the world, to be purposefully productive, and to have room for happiness, joy, and meaning.


About the author: Camille Preston is the founder and CEO of AIM Leadership, an organizational development company committed to developing powerful, authentic leaders. She is the author of Rewired: How to Work Smarter, Live Better, and Be Purposefully Productive in an Overwired World. She is a psychologist, executive coach, writer, facilitator, and highly sought-after public speaker. For more than twenty years, she has guided leaders, executives, policy makers, professionals, and individuals alike to new heights of leadership, performance, efficiency, and greater happiness and fulfillment.

AIM is one of the country’s premier leadership development firms with a dozen associates and hundreds of blue chip, Fortune 500, government, nonprofit, and private clients around the globe, including NBC, Zappos, MGM Mirage, Citrix, the Corporate Executive Board, Mars, Verizon, GE, Capitol One, the US Army, and others. http://aimleadership.com/
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What Type Of Entrepreneur Are You?

by Kendall SummerHawk

Every woman entrepreneur has goals for her business that are personal to her, and that need to work with her lifestyle.

First, you need to know exactly what are your goals, so that you don’t risk falling into the trap of designing your business based on someone else’s expectations, or on what you see others doing that may not ultimately be the right fit for you.

The mistake I see a lot of women making is thinking they have to give up something important to them, else they can’t be successful.

For example, let’s say your goals are to keep your business part-time so that you can spend a lot of time with your family. While a part-time business may not make millions of dollars, it doesn’t mean you have to give up reaching a financial goal of six or even multi six figures. That is totally achievable if you know what to do and have the right systems to follow.

Or let’s say you’re passionate about the idea of creating an empire, but you’re worried you’ll be a slave to your business, sacrificing your time and your freedom.

Here’s the good news: No matter what you’re goals are, you can achieve them!

What will help is knowing what TYPE of entrepreneur you are. I’ve boiled it down to 3 entrepreneurial types: The Empire Builder, the Lifestyle Seeker and the World Changer.

Each type has it’s own strengths, fears and pitfalls to avoid. By knowing which type YOU are, you can play to your strengths (which will magnify your opportunities) and avoid costly mistakes. Let’s see which type you are, okay?

The Empire Builder

Bigger is always better for you, as you love the idea of completely “owning a space” within your industry. As a kid you were the one who set up the lemonade stand or started your own baby-sitting service instead of playing Barbie.

And while you love the idea of being a leader, you worry that you may have to sacrifice too much to get the success you are passionate to achieve. Which means you often feel pulled by competing priorities of business, home, family, hobbies and more.

Financially, you’re not willing to sacrifice your dreams of an amazing lifestyle and all of the goodies that come with it. But you do need to be careful not to fall into the trap of creating unnecessary money drama as “false fuel” that drives you to keep growing.

My advice is this: Create a Personal Money Blueprint that includes steering clear of money drama and eliminating the people and the situations from your life who pull you down and keep you small.

You’ll also be well served by surrounding yourself with a strong, confident, ambitious woman mentor who has a handle on creating an amazing life. She’ll help you stay centered in your Divine Feminine energy and will coach you to find your version of success, without feeling guilty and without giving up your glorious Empire Building dreams!

The Lifestyle Seeker

You value quantities of free time to spend with family, being with friends and pursuing a variety of interests and hobbies. Starting your business was attractive to you because it promised that you could create an amazing lifestyle along with income.

The trick is to not fall into the trap of playing small and limiting your income just because you only want to work part-time!

While you may not make the millions of dollars the Empire Builder likely will, you can absolutely enjoy a thriving, successful six and multi six figure business.

My advice is this: Your Personal Money Blueprint needs to include the key income generators that maximize your opportunities in very little time.

And as for your mindset? Be careful not to buy into the belief that making a great income from your business takes tons of time! With the right mentoring you can easily create a six and multi six figure plan that is simple, easy to follow and provides you with the freedom you crave.

The World Changer

Serving a mission greater than yourself is what fuels your passion and commitment. You may have even started your business by accident, and often wonder if you’ll be able to make it work because it’s so not about the money for you.

As a result, you worry about money perhaps more than any of the three entrepreneurial types, and don’t ever seem to have the money you need to grow your business and attract clients. Money is a big source of anxiety for you, which is doubly distressing because it’s the very thing you believe you care about the least.

While you’re the first to say, “I’m not in business for the money” this mindset will prevent you from having the world-changing impact you are most passionate about creating.

My advice is this: Your Personal Money Blueprint needs to include a clear, passionate commitment to making money because it’s really tough to change the world when you can’t reliably pay your bills.

You will also be best served if you stop avoiding hanging out with wealthy people and instead, immerse yourself in communities of thriving entrepreneurs.

If you vow to stop avoiding wealthy people and instead, focus on soaking up everything you can about how they generate income, you’ll quickly become a powerful influencer and you’ll learn how to generate the cash you need to fund your cause. Instead of being the poor person who talks about making a change, you’ll be the successful entrepreneur who makes change happen!

Whichever Type Of Entrepreneur YOU Are, With The Right Personal Money Blueprint You Can Be Rich, Successful And Happy!

Being an entrepreneur isn’t just a j-o-b, it’s a life journey that gives you everything you need to be a positive force for change, for good and for wealth in the world. Just remember that the most successful entrepreneurs are the ones you play full out, without compromise, in their life and in their business.


Would you like to learn simple ways you can brand, package and price your services, quickly move away from 'dollars-for-hours work' and create more money, time, and freedom in you business? Check out my web site, http://www.KendallSummerHawk.com, for free articles, resources and to sign up for my free audio mini-seminar "Money Blocks & Breakthroughs.

Award-winning small business expert Kendall SummerHawk is the leading expert in women entrepreneurs and money.
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Nellie Akalp CEO of CorpNet.com on Women Entrepreneurs Radio™

Nellie Akalp is a passionate entrepreneur, small business advocate and mother of four. She devotes her time to not only building out her flourishing small business helping other entrepreneurs succeed, but packing lunches, checking homework and changing diapers.

Nellie has perfected the balance of being a mom, the CEO of CorpNet.com, and maintaining a healthy relationship with her husband and business partner of 13 years. Through their various business ventures together, Nellie has formed more than 100,000 corporations and LLCs across the U.S. solidifying her passion to assist small business owners and entrepreneurs in starting and protecting their business the right way.  http://www.corpnet.com/

Date: Wednesday, August 15th, 2012
Time: 8:00 pm EDT
http://www.blogtalkradio.com/coachdeb/2012/08/16/nellie-akalp-ceo-of-corpnetcom


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Why Prospects Don’t See Your Value: 4 Critical Questions

by Liz Lynch

Many service professionals are truly passionate about what they do and know that what they offer is valuable. So they are surprised and frustrated when others just don’t seem to “get it.” They have to low-ball their prices to get the business, and even then, they lose out.

That can really shake their confidence and self-esteem, and lead to a vicious cycle of sounding more and more desperate in their networking and sales conversations, and dropping their prices even further on bids and proposals.

What I’ve found works best for my business is something that I teach all of my clients: Pick the price you want to charge and then work on building up the value of your service to match it. But remember that value is in the eye of the beholder. You have to know what’s important to them and show that you can deliver it. If you’re having trouble getting prospects and potential networking partners to see the value of your service, ask yourself these 4 questions:

1) Are you filling a REAL NEED? One of the key reasons prospects don’t buy is they believe they’re just fine without you. The fact that you think otherwise is totally irrelevant. Your service must be positioned as a “need to have” not a “nice to have” for your target audience in their eyes. Consider their alternatives — especially doing nothing or doing it themselves — and talk about not just the benefits of working with you, but also the COSTS of NOT working with you.

2) Are you getting in front of the RIGHT PEOPLE? Let’s face it, you have to get out there and be visible in order to be seen by the right people. But random networking events and unstructured social media interactions are just a waste of time. You need to think strategically about who you want to interact with, go where they are and talk about what they’re interested in.

3) Are you there at the RIGHT TIME? Even when you meet exactly the right people, it might not be the right time for them to buy. For example, you might be an awesome event photographer, but if I’m not planning an event right now, you won’t get my attention. You need ways to keep in touch with your target audience so you can spot potential buying opportunities and also stay top of mind for referrals and recommendations.

4) Are you a TRUE EXPERT?
At the end of the day, the perfect prospect who needs your service and is ready to buy still won’t buy from you because they don’t perceive you as the expert. They may see you as capable and credentialed, but unless they’re looking for the cheapest solution, they’re going to want the best. You need to lower their risk and uncertainty, especially if you’re selling a big ticket service. Sharing your knowledge through writing and speaking, so they can see that you understand their problems and know the solutions, is a way to get started. A more advanced strategy is to associate yourself with trusted brands through partnerships and collaborations.

The best time to make your case against these arguments is BEFORE you are in front of your ideal prospects. You want to build your value as a LEADER in your field so you stand out among everyone else who does what you do, and you want to be VISIBLE so you can be seen by as large an audience as possible.

====================

© 2012, Liz Lynch International LLC
Liz Lynch, author of Smart Networking: Attract a Following In Person and Online, shows accomplished business professionals how to connect to the right people and attract the opportunities they deserve. To become a more visible leader in your organization or industry, visit www.LizLynchOnline.com.
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Going with the "Flo:" Why a Mascot can Help with Marketing Strategies

by Susan Wells

If you watch even the smallest ounce of television during your downtime then you've probably seen the spectacle known as "Flo"—the extra perky, retro-looking Progressive Auto Insurance sales associate played by actress Stephanie Courtney.  Since she's hit the scene in 2008, she has been the insurance company's most successful mascot. She's fictional, yet still has more than a whopping 4 million "likes" on her Facebook Fan Page--almost triple the amount of fans that the fast food chain restaurant Arby's has.  What does Progressive's marketing team know that some entrepreneurs don't? Mascots can help your business boom. To see why you should strongly consider a mascot, continue reading below.

Makes Brand More Identifiable

First and foremost, mascots help significantly when it comes to branding—especially if you choose an animal mascot. Just look at the success of Geico—mostly everyone knows that when they see a green gecko or a quaking duck, they're watching a car insurance commercial or an extended medical insurance commercial respectively. It’s the easiest way for consumers to recognize a brand. If you want to have the best luck when it comes to brand recognition, then get a mascot—no matter if you choose a human, animal, or even a cartoon character like Captain Morgan to represent you company—it can definitely help solidify your presence.


Allows Consumers to "Connect"

Another advantage of a mascot, some experts say, is that consumers are more willing to "connect" with a fictional character/ mascot on social media sites than they are a "business." For example, consumers are willing to "like" Flo and hear her talk about auto insurance discounts and packages than they are from Progressive Auto Insurance itself. A mascot seems more approachable since consumers typically find them funny etc. Not to mention a mascot doesn't appear as eager or pushy when trying to make a sale like other businesses, something a consumer admires when "liking" a business fan page. 

Lends for More Creativity

Last but certainly not least, a mascot can open up doors of creativity, especially when it comes to creating future advertisements and promotional pieces. Depending on your target audience, your mascot can be funny or serious and help drive the message you're trying to get across home. And once again, you mascot can help with branding if you turn out some stellar ads.

Susan is a freelance blogger who enjoys writing about entrepreneurship and marketing. She often researches and writes about automobile, property and health insurance, helping consumers find the best insurance quotes online. Susan welcomes comments.

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Multi-Published Romance Author Kelli Wilkins on Women Entrepreneurs Radio™

Kelli Wilkins is a multi-published author who has written more than 60 short stories, fifteen romance novels, and four non-fiction books. In summer of 2012, Kelli published two new romances: Killer in Wolf’s Clothing (Amber Quill Press) and The Viking’s Witch (Medallion Press). 

Kelli’s romance writing spans many genres and heat levels and yet she’s also been known to surprise readers with a horror story. Most recently, her horror short, “Just an Innocent Little Cat” was included in the Dark Things II: Cat Crimes anthology. 

Kelli publishes a weekly blog (http://kelliwilkinsauthor.blogspot.com/) filled with news, interviews, writing prompts, and whatever else she thinks of. She also writes a newsletter, Kelli's Quill, and posts on Facebook, Twitter, Goodreads, and the Amber Quill Press author blog. Visit her website, www.KelliWilkins.com to learn more about all of her writings.


"Killer in Wolf's Clothing:"

 
"Viking's Witch:"

Blog:

Twitter:




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Leveraging Time and Your Core Genius

by Susan Poirier

Your core genius: something you love to do, is effortless, creates a sense of joy and contentment, generates a fire within and time disappears. It could be coaching, writing, graphic design, speaking, leading, selling, training, motivating, marketing or whatever your passion is.

When you are focused on your CG, you are alive, vibrant and producing outcomes.

As an entrepreneur, when you are able to maximize your potential by focusing on your core genius, you not only follow your passion, but are able to devote your time ON your business rather than IN it. You become more productive and efficient.  While there are many daily business tasks that require attention, it doesn’t necessarily have to be on your time. Delegating the lower return projects and tasks gives you back your time to build your business, develop strategy, nurture relationships, foster loyalty, seek partnerships, and focus on your bottom line.

Compare the individuals, the business owners, who dedicate their time to every task, every project, even those that they don’t like, don’t truly have time to do or the ones that are more menial “time robbers.” These people are taken away from their core genius, focused on the back end, admin type projects instead of building their companies and concentrating on income generating projects.

“Most entrepreneurs spend less than 30% of their time focusing on their core genius and unique abilities. In fact, by the time they’ve launched a business, it often seems entrepreneurs are doing everything but the one thing they went into business for in the first place.” - Jack Canfield

Everything we do is an investment of our time. When you choose to watch television or engage on Facebook that is an investment of your time. In many ways, time is more valuable than money, as you always have the opportunity to make more money, but you cannot recreate lost or wasted time. It is gone forever. If you think of time as a commodity and all of your actions/choices as an investment, it may change the manner in which you approach your daily activities.

Think about the return on your time invested. In a recent article by Anthony Iannarino, “Return On Time Invested,” he suggests measuring each activity, the time you spent and the return. If there was no return on your time, then you must realize that that task or activity is not worth doing. A better use of your valuable time is to focus on those activities that produce a desired, profitable and rewarding outcome.

Leveraging your time and effort is a fundamental strategy for success. There are only so many hours in the day that you can work and by only using your time, you can only accomplish so much. When you choose to utilize other people’s time via delegation, you intensify your productivity and efficiency to an extraordinary magnitude.

  1. Eliminate unnecessary activities
  2. Prioritize so you focus your energy on those tasks that provide the highest rate of return
  3. Set long and short term goals with action steps, motivating you and keeping you on target
  4. Learn how to effectively delegate
  5. Outsource non-core tasks/projects

Action Steps:

  • Identify the daily activities that are devouring your time by keeping a journal: logging activities, projects and time spent
  • Build a plan to delegate the time robbers that are taking you away from your CG
  • Call Ace Concierge to discuss your delegation strategy and project timeline

Susan Poirier is the Owner/Consultant of Ace Concierge, LLC. www.aceconcierge.net
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Creativity Coach and Author Gail McMeekin on Women Entrepreneurs Radio™

Gail McMeekin, President of Creative Success, LLC

Gail McMeekin, LICSW is a national executive, career, and creativity coach as well as a licensed psychotherapist and writer located in Boston.  She has over 30 years of experience helping people to vision and achieve their personal, professional, and creative goals.  She coaches clients  about how to leverage their creative ideas into heart-felt, prosperous businesses and fulfilled lives. She is the author of The 12 Secrets of Highly Creative Women: A Portable Mentor (Conari Press, 2000) which sold out its first printing in 8 weeks and will be released as a 10th anniversary edition in November along with a brand new companion Journal called The 12 Secrets of Creative Women Journal . Her new book The 12 Secrets of Highly Successful Women: A Portable Life Coach for Creative Women was released in August 2011. 

She also wrote The Power of Positive Choices (Conari Press, 2001) which won the Living in Balance magazine Award.  She also wrote the 90-minute audiocassette workshop-on-tape Positive Choices: From Stress to Serenity which has been featured in Human Resource Executive, Training, The Improper Bostonian and The Lifestyle Book of Tufts Associated Health Plan. She is the author of two e-books: Boost Your Creativity, Productivity, and Profits in 21 Steps, and The Path to Creative Success, and as well as a beautiful deck of Creativity Courage Cards

Her work has been featured on television and radio as well as in major publications such as Investor’s Business Daily, National Business Employment Weekly, Boston Business Journal, Redbook, Shape, Woman’s Day, Health, The Boston Globe, One Spirit Book club, The Christian Science Monitor, and The Sunday New York Times.  She was also an AOL Career Center Leader on Success Strategies for five years and she co-created and co-hosted a television series called “Professionals in Transition” in Brookline, Massachusetts. 

Her company, Creative Success, LLC works with individuals and groups on ways to maximize creative self-expression, the pursuit of fulfilling work, and to experience positive living. She has worked on career development and outplacement projects with organizations in a variety of fields, such as New England Telephone Company, Fidelity Investments, State Street Bank, Bank of New England, Boston College, etc. She currently trains creativity coaches for the Creativity Coaching Association. Gail has been a guest speaker at bookstores all over the country as well as at women’s and other business conferences.

Gail has a B.A. from Connecticut College, an M.S.W. from Boston University, and a certificate in Human Resource Management from Bentley College.  She also completed the coursework for The Coaches Training Institute in California. She has coached and trained clients in executive and career development and outplacement, creativity, positive life choices, stress management, positive management strategies, time management, professional development, and women’s business development.  She is a member of the Association of Career Professionals and the Creativity Coaching Association. She has helped thousands of people action-plan their way to success and balance. Her website is http://www.creativesuccess.com  and Gail can be reached at 617-323-1442.


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