Heather Stouffer CEO & Creator of Mom Made Foods on Women Entrepreneurs Radio™
Her light bulb moment happened when she was shopping for her family and couldn't find prepared foods that she felt good enough about to serve her own kids!
I created Mom Made Foods because I believe in convenient meals that do not sacrifice quality or nutrition, and that kids should be able to eat delicious foods without added junk. Inspired by kids and the familiar recipes they love, we use only the freshest quality ingredients, such as organic products and meats raised without antibiotics, all sourced in the USA.
Mom Made Foods launched Memorial Day weekend 2006 at the Del Ray Farmer's Market in Alexandria, VA. From there they were approved for the Mid-Atlantic region of Whole Foods, and were on store shelves in January of 2007. After launching into Whole Foods, we were put on the bottom shelf of their freezer and quickly learned that placement and positioning in the stores was critical and by January 2007, we were in 40 stores throughout the Mid-Atlantic region.
Today, Mom Made Foods is sold nationwide, in stores such as Target, Super Target, Whole Foods, and more, with meals, munchies and bites made the way kids like!
Date: Wednesday, March 27th
Time: 8:00 pm EDT