5 Clear Signs You Need to Re-Evaluate Your Business Direction
Let’s talk about the direction of your business and how it relates to your unique vision. I know it can be tough to maintain creative energy to run a business–especially when it feels OFF or you aren’t creating the results you desire. Maybe you’ve lost sight of what you really wanted to do with your business, or maybe you never knew what you wanted to create from the beginning?
There is no denying that as a business owner things change. The market place shifts, our visions expand or evolve, and there comes a time that we need to sit down to re-evaluate. Remember, our businesses are meant to be an expression of our greatest gifts and talents. Your business should feel good. It shouldn’t suck your will to live on this planet (or anything close to that).
If you aren’t sure whether or not it is time to look at your business direction, these 5 clear signs may help:
1. You are attracting the wrong clients.
This is a huge warning sign that something isn’t working in your business. Let’s face it, we all want high paying clients that value our service and worth and our happy to have you help them solve their biggest challenges. However, if you find yourself attracting clients that “have no money”, question your rates, suck up your energy, or just aren’t a fit, maybe it’s time for a re-branding or re-positioning. Take the time to step back and look at WHO you are attracting and then ask yourself why.
2. You are exhausted and stressed out.
A business you are passionate about should keep you energized and excited. Of course there are times that we are all stressed out – however, if this is the norm, then you might want to take a closer look.
3. You are implementing all the “guru’s” methods but not seeing any results.
Are you tired of investing in program after program but not seeing the results you imagined? Maybe you didn’t do the work … or maybe your mentor misidentified your needs, or worse, you are working with a mentor who said they provided a service that isn’t really their expertise. Re-evaluate based on your unique goals and visions and make sure you know what your specific mentor’s unique gift is – no one is good at everything and if they are telling you they are … run.
4. You are unmotivated and uninspired.
When you are in alignment with your vision, you start each day feeling rejuvenated and excited. You know exactly what to do. You have clarity and a strategic plan to transform your vision into results. If you are feeling uninspired, instead of accepting the status quo, re-evaluate your business to make sure you are moving in the right direction. If you aren’t sure, ask an expert. Not sure who to ask? Ask us – we’ll let you know who the best of the best is.
5. No one is really clear on what you do and what your brand is all about.
If you tell people what you do and the reaction is a blank stare or worse a look of bewilderment, chances are your brand message isn’t clear. If people are asking what you do and you are having a hard time explaining it … then you have no brand message. If you sound like everyone else in your industry, then you are blending in like a wall flower and you need to take a good strong look at your positioning. Your brand is your biggest asset … make sure it is clear.
If you are noticing any of these signs, it’s time to make a committed decision to your business, your clients and your future by looking closely at your business direction.
Make the adjustments needed to ensure you are on your vision’s path!
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© 2013 Kelly O'Neil International
Brand Marketing Strategist and Leadership Coach Kelly O'Neil teaches women around the world how to become known as thought leaders in their field and build financially abundant businesses that make a big impact in the world. Get her Swag Bag full of goodies at www.kellyoneil.com.