When Real Estate Meets Reality Television



 by Patricia Cliff

The image of real estate agents has been greatly affected over the past decade, by the influence of technology, especially the availability of information on-line pertaining to current residential real estate listings and past sales.

Initially, the public had the impression that the web would render the role of the real agent as redundant. Many millennials thought that they could “go it alone” and save a commission. Nothing could be farther from the truth.

As the burst of the real estate bubble in the mid 2000s has shown, the role of a competent, seasoned, efficient real estate agent cannot be duplicated by technology. The Internet is for window shopping and the agent is there to interpret what the client sees on the Internet, where there is also much misinformation, and to guide the buyer and seller into concluding transactions that overcome the myriad of obstacles that often occur, many of which are enumerated in my book, The Art of Selling Real Estate .

The big question is, when was the last time that a hand reached out from the computer, grabbed the client’s hand and said, “Not to worry, I’m here for you. I’ll take care of all of the issues and make things come out right.”

The housing collapse served to further convince the public that an experienced agent was the necessary advisor in unraveling the conundrums presented by falling prices, short sales, foreclosures, defaulting developers, etc. The average person, regardless of their success in their own profession, is a babe in the woods when it comes to understanding and acting in their own best interest when it comes to these complex issues.

Unfortunately the portrayals of agents on television reality shows give the impression that the real estate agent makes lots of “easy money” in what is portrayed to be a glamorous job, full of perks and lots of fun.

Nothing could be further from the truth. My book, The Art of Selling Real Estate offers extensive realistic advice in how to build a meaningful career as an agent through careful, realistic financial planning at the outset of one’s career; it also offers advice on how to build your career by delivering extraordinary service, as well as on how to take advantage of an agent’s positioning to “make money while you sleep” through wise real estate investing.  

For those agents who are further along in their careers, but have not yet hit their higher income expectations, the book and my website, www.patriciacliff.com serve to deliver concrete advice about moving to the next income level by building a successful team or partnership. It is a fact that a career as a real estate agent can be enormously interesting with unlimited upside income potential, but it is hard work and requires a lot of aforethought and constant re-adjusting to shifting sands.

I’ve gotten feedback telling me that my book, The Art of Selling Real Estate, cuts about ten years off the learning curve and propels even the most successful careers to higher levels.

About the author: Over 35-year real estate industry veteran and Corcoran Group broker PatriciaCliff’s book The Art of Selling Real Estate (available on Amazon.com) is a no-nonsense, realistic guide to the business. Cliff, a specialist in international and luxury sales, shares the secrets of her continued success as a sought-after agent in a world of rapidly changing technology.

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