What Do Social Media, SEO, and Women Have In Common?
Organic results via social media and copy. Women in particular respond very well to social media and sharing instant thoughts that can develop into conversations.
Here are a few ways you can use copy in social media to build exposure and stimulate creative dialogue:
1) Ask questions. The point of social media is to fan communication. We all like to share our experiences (especially me) so at least once a week post a question and ask for feedback. Bonus points if it’s relevant to your business but I find the most discussions stem from questions about food, health, pets, kids…things that we all have in our everyday lives. Remember, you’re not SELLING from social media. You’re building a relationship.
2) Post business questions to your community. When you reach out to them they feel important and are eager to give feedback. It builds trust shows you’re interested in feedback, and positions you as the expert. It also creates conversations between customers and builds community. And don’t be afraid to get some negative responses. It’s better to address them in public and hopefully win a new fan.
3) Post videos. More and more videos are getting traffic because they engage people. And they’re easy to do. You don’t have to have a lot of production value (although that’s viable as well). Just use your smartphone or the famous flip camera at www.theflip.com. Keep ‘em short…2-3 minutes max because shorter is better. Don’t worry about stumbling or making mistakes. Video helps your community relate to you.
4) Create a list. Get your community excited by asking for their nominations for a prestigious title. I did this completely by accident at an event when people I was hosting weren’t familiar with a lot of the gurus and experts I knew who helped shape my marketing skills. They asked for a list of the “cool people”. I created the list for them. Then decided to post it. It got a lot of excited feedback from the people who were on it. And there was some backlash for people who weren’t. But it was MY list. I’ve continued to create this list now annually called the *50 Coolest Marketers of ____ Year*. What’s really cool about this list is the marketers are proud and refer to or tag my list in FaceBook so it’s not only useful but gets a lot of traction.
5) Women can be bought. I don’t mean that in a negative way but who doesn’t like a bargain. Why not offer just your social media friends a special code for a discount. You don’t have to just restrict this to social media by the way. I recently got a coupon in the mail from Sephora offering me $20 off when I spent over $100 online with them. I was on that computer racking up makeup sales within minutes. Give them a “secret password” to use at the counter for an extra 20% off. Invite them to a special cocktail hour with a renowned author. Try doing a customer appreciation special every month or so. Once they catch on, word-of-mouth will spread, particularly with women. Ta dah…you have more raving fans!
ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.
Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT
Posted by Deborah A Bailey