Women Entrepreneurs Radio™ Reloaded with Guest Lori Greiner
Celebrating five years on the air, we're featuring memorable shows from the Women Entrepreneurs Radio™ archives.
From Wednesday 2/25/09:
Lori Greiner was always thinking of ideas for products. She would then see something identical to her idea on the best sellers list or in a store and say “why didn’t I do it”?
When Greiner came up with the idea for an earring organizer in 1996, she got her husband on board and said “this time let’s do it!” That’s exactly what she did! From finding a patent attorney to market research across Chicago neighborhoods (even camping out on Michigan Avenue with her organizer, stopping ladies that walked down the street to see if they liked it), to finding a tool maker, injection molder, packaging supplier, graphic designer and more, Lori was on the right path to discovering what it took to become a successful inventor.
Lori has been inventing products ever since that help make people’s lives easier, more organized, and fun! Currently Lori holds over 71 U.S and International Patents and has conceptualized and brought to life over 100 clever and unique products. She has become a brand, due to her innovative, practical, and aesthetic designs for the home. Greiner not only makes homes beautiful, she organizes them!
In addition to being the creative force behind her company, For Your Ease Only, Inc., Lori has also accumulated quite the following as a QVC TV personality. Lori has her very own show, Clever & Unique Creations by Lori Greiner appearing live each month on QVC TV. Each product in her personal line was developed to solve a problem she encountered in everyday life. She sought to develop a solution to share with other frustrated consumers. For more information about Lori you can go to www.lorigreiner.com or www.qvc.com/lorigreiner.
To listen to the archived show:
Posted by Deborah A Bailey