The Esendemir Sisters Founders of Flatbread Grill on Women Entrepreneurs Radio™

The Esendemir Sisters are three Turkish-American millennials who grew up in near poverty. The sisters, Fusun, Gonca and Arzu Esendemir, started Flatbread Grill, a fast casual Mediterranean restaurant concept, back in 2007, at the height of America’s worst economic recession.

The Esendemir Sisters oversaw every aspect of the brand’s creation through menu development, interior design and operational duties. Flatbread Grill took off almost immediately.

With no money for marketing or advertising, the Esendemir Sisters relied solely on their customers’ word of mouth and loyalty to sustain the brand and drive it’s growth. Within two months of being open, Flatbread Grill received an excellent review in the New York Times, catered for celebrity clients, and served nearly 800,000 customers out of their first store location in Montclair, NJ.

Flatbread Grill has signed a 300-unit franchise development deal with FranSmart, to expand the brand worldwide. 

Wednesday October 15th, 2014 8pm EDT

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