Virtual Assistance for Authors with Marketing & PR Specialist Michelle Anastasio-Festi on Women Entrepreneurs Radio™
The above experience provided a sturdy foundation for the my next role as Senior Media Planner at Media Space Solutions in Norwalk, Connecticut.
This position was twofold - both creative and analytical. I not only oversaw national print campaigns and managed the RFP process for national brands, but I also worked closely with the IT Director to specify, develop, implement and communicate enhancements to PlanET (a proprietary planning tool) and APEX systems.
With solid marketing and advertising expertise, I worked in a consulting capacity for several years at both Connecticut and New York-based firms to include Team GAT (German American Technologies) and G.E. Pharma. In addition to Print, and Outdoor Media, these varied roles led me to obtain a firm grasp on planning and analysis for trade show marketing, online advertising, and social media management.
With varied marketing and media experience fifteen years strong, I decided to launch my own firm (CT Virtual) in 2011. Our "Virtual Assistant Solutions" provide strategy and creative direction to a growing niche. In a time where the publishing industry is undergoing drastic changes, so are the methods for driving traditional PR and Book Marketing services, and this is where my firm comes in.
We partner with Authors and Speakers to provide them with cutting edge Marketing, PR, and Creative Services that drive exposure and help them sell more books. Our drive for innovation and excellence is unsurpassed. We form winning strategies and our forte is versatility, as evidenced by our wide-ranging portfolio.
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