The Top 3 Reasons Why Your New Business Isn't Working

by Deborah A. Bailey

For many of us, starting and running a business isn’t something that comes naturally. In school we learned how to become employees, not how to start businesses.

The thing is, when you start a business, it's not just about mastering balance sheets and income statements. It's also about adjusting your entire way of thinking.

1. Spending money on things you don’t need. 

If you're just starting out, don't plan on starting at the top. You’ll be setting yourself up for failure if you try to follow the gurus (who've built their businesses over time) and believe that you can quickly achieve the same success.

Investing in websites and logos and all sorts of pretty things can be fun, I'll admit. Picking out colors for your branding is a lot less threatening than making a sales call. But which activity is more likely to grow your business?

Bottom line--what do you really need right now? Will that new coaching program really give you the info you need? Do you have measurable results that will come from taking that class? Or is it all a distraction? A way to keep planning but never actually doing? If it will really help you, then make the investment. But take the time to figure out if that money might be better spent elsewhere.


2. Not wanting to spend money on things you do need.

There are a lot of free applications and online tools, and that’s great. But at some point you have to invest in your business. Decide what's really necessary and what isn't. When we become obsessed with the latest bright, shiny object, we can get sidetracked. When you're unsure of your next steps, that new thing can look like the answer to all your problems.

At some point, you'll have to invest in things that will help to grow your business. Not sure how to make that decision? That brings me to point #3.


3. Not defining your own success.

At one time or another we’ve all been drawn into the group-think about what success is. Is it making 6 figures? 7 figures? Having thousands of social media fans and followers? Having enough money to buy anything and everything you want?

Sure, you can model successful people. But if you’re trying to recreate their experience it won’t work. Either you’re following your own path or you are not. What does your ideal business look like? Do you have goals for what you want to achieve--and a way to measure them? What's your long-term vision for success?

If you can't answer any of those questions, your business will be in trouble. If you don’t know where you’re going, how can you get there?

We learn from our mistakes, so don’t beat yourself up for making them. Just take the time right now to decide what you want to achieve and why you want it. Then set realistic goals so that you have signposts along the way. That's how we can course correct when things go off track. Once you know where you're heading with your business, you can make decisions that will help you grow it.

Copyright © 2015 Deborah A. Bailey

Photo Credit: аrtofdreaming via Compfight cc

For more information on this topic, check out my Women Entrepreneurs Radio show episode and listen to my discussion with entrepreneur Ling Wong.

Deborah A. Bailey is a writer, coach, blogger and author of four non-fiction books, four novels and a short story collection. She's the creator and host of Women Entrepreneurs Radio™ , a weekly podcast. For more information about Deborah visit her site: http://DeborahABailey.com


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How To Avoid The Doubt Trap

by  Chris Atley

Doubt. Doubting one’s self, one’s value and one’s capabilities. Doubting one’s ability to build a sustainable business and live one’s ideal lifestyle.

Once you get caught in the doubt trap, it creates a tremendous downward spiral and it can be tough to pull yourself out.

I hear this a lot from my clients and I, too, can relate because I have been there myself  Today I’m sharing with you how you can pull yourself out quickly.

Here are 5 ways to pull yourself out of the downward spiral:

1. Know that your fear isn’t real. 
It’s your ego trying to pull you down and keep you where it feels safe.  Growing and changing is threatening to the ego and wants to keep you playing small. It is actually working against you all of the time.  It will try to show you situations that will cause you to doubt yourself.  In essence, it is giving you a negative way to view what is going on around you. Know it’s not real.

2.  Step into faith.  Look at what you have created for yourself in the past. What has gone well? Remind yourself that you can do it again.  Universe has a much bigger plan for you, but when you are in fear you won’t be able to see it.

3.  Keep your vibration high.  Meaning do whatever you need to do to feel good.  Go for a walk, take a hot bath, listen to music or read something inspiring. Whatever it is do it. Don’t try to talk yourself out of it. You won’t be able to see the solution when you’re inside the problem.

4.  Shift your focus. Notice that you are focusing on the negative and you need to shift your focus to something more positive. Think about something / someone you really love. Sometimes just thinking about something you are looking forward to will do it. The goal is to shift your state so you can start to see the solution, and this will help you do it.

5.  Once your state has been shifted, look for the solution.
The one thing you never want to say is “I can’t do this”. That is keeping you in victim mode. Ask instead, “how can I do this?” This is putting you into solution finding mode and is a much more resourceful state. Then stay focused on doing exactly what you come up with. Do not give any fear-based thoughts any attention at all.

You can repeat these steps as many times as you like, and they will work every time. We are all unique, so feel free to mix and match to find the best results for you.  You can then start creating what it is you are really wanting to create.


Written by Chris Atley, Success Coach for entrepreneurs. Join Chris to discover your true worth to increase your personal wealth. Create your ideal business by grabbing my Live Limitless Guide for free at: www.chrisatley.com.
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"Why the 'Guru Systems' are not Working for You" with Ling Wong on Women Entrepreneurs Radio™

Topic: "Why the 'Guru Systems' are not Working for You & How to Banish Cookie-Cutter Marketing without Reinventing the Wheel"

Show #357

 Ling Wong is an Intuitive Brainiac. Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, she helps the highly creative, multi-talented and multi-passionate maverick solo-entrepreneurs distill ALL their big ideas into ONE cohesive Message, nail the WORDS that sell and design a Plan to cut the busywork and do what matters, through her intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years of experience in the online marketing industry.

Find Ling and grab her free “How to Find YOUR Winning Formula” Training Series at:
http://business-soulwork.com/ywf-free/

Website: http://business-soulwork.com/

FB: https://www.facebook.com/slideberry
Twitter: https://twitter.com/slideberry


Listen on Podomatic:
http://dbcoach.podomatic.com/entry/2015-10-22T04_00_00-07_00


Subscribe on iTunes: https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe using Podcast Republic app for Android:
https://play.google.com/store/apps/details?id=com.itunestoppodcastplayer.app&hl=en

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How She Does It: Emily Sandberg Gold, Founder of Twice Social

Supermodel Emily Sandberg is Founder and CEO of Twice Social, a digital marketing and branding agency based out of New York and Nashville.

Twice Social manages and oversees online strategies for individuals, brands and entertainment industry stakeholders.

Emily, who has appeared as the face of Clinique, Donna Karan, Versace, Fendi, and The Gap, has also appeared on covers of Italian vogue, Japanese Vogue, and Italian Marie Claire.

Emily is married to Grammy Award-winning producer Gary Gold. With Emily's experience in the fashion, beauty and film industries, Twice Social also represents and negotiates on behalf of its clients to secure endorsements and partnerships.

Recognized as the world's first supermodel to segue into the tech industry, Emily possesses unique expertise on the relationship between technology and a career in entertainment.


 Twice Social assists creative professionals in developing their individual brand through social media and the web. Thanks to social media, digital publishing, microsite creation and all things digital, creative artists and brands have the opportunity to present and align themselves in a way that gives them back the control over advancing their goals.


Deb: It's great you could stop by the blog, Emily. Transitioning into the tech industry after being a supermodel is certainly unique! How did you get started as an entrepreneur?


Emily: Glad to be here, Deb. My siblings and I would come up with businesses as kids. We created perfume from flowers, made cookies and held bake sales, sold our toys and put on plays for the public in parks. We did it for fun and I just never stopped.

I took opportunities as they came starting with modeling and then acting. Then I moved into product development and branding.  Eventually, I was blogging and got involved with social media. I saw an opportunity to create a business that would serve a lot of people.



Deb: So, who are your ideal clients?

Emily: We like to work with individuals and companies that have a mission. If you know what you want, we know how to support getting you there.  We love goals. Our team happens to be very competitive and we love nothing more than having a goal to meet and surpass.
 

Deb: Can you share some successes and challenges you've had?

Emily: We've successfully put together a team of strong individuals who are all unique and complimentary in their skill sets. All of us are doing what we love and we enjoy working together. Our biggest challenge so far has been maintaining life/work balance. There is just so much need and so many cool people we're interested in. They keep showing up and we keep doing what we love. It's not actually such a terrible problem. More of a luxury, really.



Deb: That sounds great. But there are always "lessons learned" as well. What are some that you've learned along the way?


Emily: Always be kind and generous of spirit. I've been blessed to be exposed to all different types of people in every walks of life and status in society. Everyone really is the same and has challenges and successes and everyone deserves to be celebrated and respected.

Deb: I totally agree. What's your vision for where you'd like to go with Twice Social?

Emily: We build portable direct connections between people, interests and brands. There are numerous reasons people need to create, alter or engage their online presence. I believe it's necessary to provide the tools and services needed to do so.
 

Deb: Thanks so much for stopping by, Emily. But before you go, please share where readers can find out more about you and your business. 

Emily: I enjoyed it, Deb!

Here you go:

Website: https://twicesocial.com/
Facebook: https://www.facebook.com/TwiceSocial/
Twitter:  https://twitter.com/TwiceSocial
Instagram: https://instagram.com/twicesocial/


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Award-Winning Romance and Horror Author Kelli Wilkins on Women Entrepreneurs Radio™

Kelli A. Wilkins is an award-winning romance and horror author who has published more than 95 short stories, 19 romance novels, and 5 non-fiction books.

Her short horror fiction has appeared in several anthologies. In autumn 2015 she released two horror ebooks, Kropsy’s Curse and Dead Til Dawn.

In 2014, her horror fiction appeared in Moon Shadows, Wrapped in White, and Sherlock Holmes Mystery Magazine.


You Can Write—Really! A Beginner’s Guide to Writing Fiction was released in February 2015. This fun and informative non-fiction guide is based on her 15 years of experience as a writer, and is available exclusively on Amazon.


Kelli published three romances in 2014: Dangerous Indenture (a spicy historical/mystery), Wilderness Bride (a tender historical/Western/adventure), and A Secret Match (a gay contemporary set in the world of professional wrestling). Her romances span many genres and heat levels.

Catch up with Kelli here:

Website: www.KelliWilkins.com

Blog: http://kelliwilkinsauthor.blogspot.com/

Newsletter sign-up: http://eepurl.com/HVQqb

Facebook: https://www.facebook.com/AuthorKelliWilkins

Twitter: www.Twitter.com/@KWilkinsauthor

Amazon:  www.amazon.com/author/kelliwilkins

Amber Quill Press Author page: http://www.amberquill.com/store/m/149-Kelli-A-Wilkins.aspx

Goodreads: http://www.goodreads.com/author/show/1123678.Kelli_A_Wilkins

Pinterest: http://www.pinterest.com/KWilkinsAuthor/



Listen on Podomatic: http://dbcoach.podomatic.com/entry/2015-11-03T14_28_16-08_00

Subscribe on iTunes: https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Listen on Blog Talk Radio:

http://www.blogtalkradio.com/coachdeb/2015/10/14/award-winning-romance-horror-author-kelli-a-wilkins

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"How to Attract the Right Sponsors for Your Live Events" with Kim Harris on Women Entrepreneurs Radio™

Topic: “How to Attract the Right Sponsors for Your Live Events, Radio Shows, and Media Promotions”

Show #355


Kim Harris, Chief Visionary Officer, I AM Community Consulting & Training  is passionate about helping service organizations and businesses connect with resources, training, and consulting.

Responsible for raising more than $2.5M in grants and sponsorships from companies such as Microsoft, JPMorgan Chase, Citigroup, Verizon Wireless, American Airlines, Office Depot and others.

Recipient of the SBA Women in Business Champion of the Year Award, featured in publications such as The Huffington Post, The Dallas Morning News, HERLIFE Magazine, The Chicago Woman Magazine, Heart & Soul Magazine, CBS Radio, Radio One, and her own talk show, Dialogues w/Kim on UA Network.


Website: www.iam-community.com


Listen on Libsyn: http://womenentrepreneursradio.libsyn.com/how-to-attract-the-right-sponsors-for-your-live-events-with-kim-harris


Subscribe on iTunes: https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2
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Plan Your Business Like a 7-Figure CEO

by Lisa Sasevich

Recently, a member of my Sales Authenticity and Success Mastermind asked me about my planning process. How do I decide what my business priorities will be? What mindset do I employ?

Since fall is the perfect time for you to start planning your own six- or seven-figure business for the coming year, I thought I’d share with you what I told her:


1. Listen, Act, Trust. 

This is my mantra, which I practice all year long. To begin your own planning process, start with listening. Lessons and messages are everywhere, so you want to notice what things keep showing up. Do you keep ending up in a certain market segment or with certain partners, or are your clients asking you for certain things? Can you feel your Trusted Source pulling or pushing you in a certain direction over and over? Listen to that and consider if those messages are pointing the way for your business. You know what they say: If you don’t listen to the taps, you could be asking for the 2x4!

2. What would you love to NOT do anymore?

What do you want to let go of in your business? Or, maybe you like everything you do, but you know you can’t keep adding to your plate without taking something off. Therefore, what could you let go of that you could make up the loss of in other ways? For instance, if you decided that JV and affiliate partnerships weren’t a perfect fit for you anymore, you might make up the loss of the leads through doing a telesummit, podcast or Facebook ads.

3. Use the four Irresistible Offer Litmus Test Questions.


And, finally, to create a very solid foundation for a six- or seven-figure business that serves you as well as your clients, apply the same litmus test to your planning process that you used to design your Irresistible Offer. Those four questions are:

• What is the transformation you want to offer?
Even if you’ve had a successful business for years, you’re always evolving and growing, so take the time to look at what's in your heart. What is the transformation you most want to offer and work on now? In many cases it’s a slight upleveling from the year before, which encompasses what you have already built.

• How would you deliver that transformation?
Now that you know what transformation you are committed to providing, you can take a look at how you would deliver it. Most people make the mistake of thinking about delivery first. But putting the transformation first is the key to serving more people and making your sales conversion machine a profit- and difference-making machine. So do you want to be doing live speaking and events? Or has your life come to a place where you want to minimize being on the road so you would prefer a more virtual model. Maybe teleseminars and webinars. Or maybe you want a hybrid, like our model. In any case, you want to take two things into account here: your lifestyle and which delivery model best serves the transformation you are working to provide.

• Is it leveraged? There are only so many hours in a day, so to get to the six- or seven-figure level while still leading a balanced life you’re going to love, you need to be working with more than one person at a time. Will the delivery model you chose above allow for that?

• Do I love it? This is key. You want to be doing what you love, standing on your own dime, not fulfilling somebody else’s idea of what you should do. So even if the signs seem to be pointing in a particular direction, if you don’t love it, don’t go there. And this is important for the delivery model you chose too. If you’re tired of being alone behind your computer, maybe it’s time to build in speaking and some live events or workshops.

BONUS: Give yourself some space.

Don't try to plan a big future on a sticky note. Use a wall poster. Get everything off your desk. Give yourself actual, physical space to plan the business and life of your dreams.

If your dream business relies on speaking and sales, there’s no better preparation than our Speak-to-Sell Bootcamp. And that’s why I’m offering you the chance to join me BACKSTAGE next weekend at no cost to you. Take a sneak peek behind the scenes at our live event in Tampa, and learn my secrets for crafting your Signature Talk and Irresistible Offer PLUS I'll also give you a peek at my "7-Figure Work From Home Blueprint."

Speak-to-Sell Complimentary Backstage Pass  <<< GRAB YOUR PASS HERE >>> Structure Gives You Freedom!


If you love what you do, but hate the "sales part," sales conversion expert Lisa Sasevich will show you how to attract new clients, expand your reach and grow your profits with no additional time or marketing budget...and without being salesy. Get your FREE Sales Training and Sales Nuggets now at www.FreeSalesTrainingFromLisa.com.
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"What Happens When Entrepreneurs Become Employees" on Women Entrepreneurs Radio™

Topic: What Happens When Entrepreneurs Become Employees
Show #350

What happens when you have to get a job to fund your business?

Returning co-host Kerry Heaps joins Deborah Bailey for a discussion on how to handle it when you have to return temporarily to the workplace.

Kerry Heaps is the Founder and President of Kerry's Network, Inc., a membership-based organization that provides exposure for business owners with access to the media and association directories. She's also the publisher of Strictly Marketing Magazine and the host of Strictly Marketing Talk Radio.
Kerry has an extensive background in Sales, Networking, Recruiting, and Training. Her marketing development book, Marketing Ideas that Make Sen$e covers networking, cold calling, establishing yourself as an expert, creating your own media, marketing ideas and sample scripts. http://www.strictlymarketingmagazine.com

Listen on Podomatic:
http://dbcoach.podomatic.com/entry/2015-10-05T19_14_30-07_00

Subscribe to Women Entrepreneurs Radio™  on iTunes
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe using Podcast Republic app for Android:
https://play.google.com/store/apps/details?id=com.itunestoppodcastplayer.app&hl=en

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7 Steps to Stellar Service

by Chris Atley

I pride myself on having great service for my clients and prospects. Anyone who works on my team knows this is of utmost importance to me. I didn’t realize that not everyone runs their business this way until a team member told me she wasn’t used to taking this approach – and she has worked with A LOT of coaches.

I have definitely been on the receiving end of poor service though. It’s amazing to me how bad the service level is with a lot of businesses. When we’re not treated well, we are much less likely to continue doing business with that provider.

I’m thankful to have learned a lot about service during my corporate days. Sadly, I don’t think a lot of business owners have had a lot of training in this area, if at all.

I’m assuming you would like your clients and potential customers to feel great and recommend you to others. It’s all about creating an experience. In order to create that experience, you must have several things in place.

1. Define what good service means to you.
What is a reasonable time frame for you and your team to return messages and emails? Stick to it and provide consistency.

2. While number one is definitely important, so is letting go of unhealthy expectations. Look at what is reasonable in terms of timelines. Check in – when would you expect a call back or a response from someone? Look at your own “rules” around this and see where they came from.

3. If you can’t respond fully to someone within the time line
, send a quick note saying you received their note / message and that you will get back to them by ___ date.

7 Steps to Stellar Service


4. VIP service – consider offering a more excelled service level for your premier clients. For example, all of my personal clients have email access to me. I have let them know if they don’t receive a response from me within 24 hours, to re-send me their note as it likely got buried. This way they know my time frame for responding, and they’re not sitting there wondering why I haven’t responded. When I check email, I’m also scanning it (I get a lot), for emails from clients first, and they are whom I respond to first. My team is second.

5. Set standards for all of your communication between clients and potential clients
, all the way from inquiries to each step of your programs / services. Have clearly identified processes and procedures.

6. Communicate ALL of the above with your team!
Make sure they understand this is of utmost importance to you, and that they know the standards and procedures with them that you outlined in step 5. If they are not sticking to this, or if something is happening and the service level is not where you want it to be, you may need to make changes with your team. Your team is a direct reflection of you. People will remember your company and their experience with it. It’s up to you as the CEO to make sure everyone on your team is alignment with your vision and mission. You have to take responsibility.

7. Stick to what you’ve outlined!
This will help you build a reputation for great service and experiences for your clients. If something is happening and you just can’t do what you’ve promised, communicate that to your clients. People are a lot more understanding then we give them credit for, and appreciate being advised of things upfront.

Written by Chris Atley, Success Coach for entrepreneurs. Join Chris to discover your true worth to increase your personal wealth. Create your ideal business by grabbing my Live Limitless Guide for free at: www.chrisatley.com
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