The Feminine Approach to Branding

by Tasha Bovain

From Manolo Blahniks to Jimmy Choos, it’s the packaging of these brands that seduce us into spending $400 on a pair of shoes we’ll only wear once.

Establishing a personal identity that reflects your unique personality and values is the key to getting noticed and standing out from the crowd.

For example, Oprah Winfrey has built an entire empire based on her core values. Her passion for helping others, generosity and soulfulness is reflected in everything she does – her talk show, her magazine, and her satellite radio show.

You can create that same personal success for yourself by focusing on your unique qualities, how you want to be perceived, who you want to reach, and by packaging yourself accordingly.

Be you. While it may be tempting to follow the masses when you’re first starting your business, market according to your personality. Not only will it make the process of marketing more fun, but it will also make your marketing campaign more effective as more customers will resonate with your product or service and you as an individual. But in order to do this, you must first know who you are and what you stand for.



What are your talents? What causes are closest to your heart? What is your life mission? What are your values and passions? If you’re having trouble during this process, dig through some old magazines and make a collage of pictures that inspire you most.

Make good use of your words. Can you communicate your value to customers in twenty words or less? Instead of simply stating you’re a lawyer, a life coach, or a writer, focus on what unique benefit you provide to your customers. In my own business as a writer and marketing consultant, I focus on the fact that I help small businesses humanize their brand and effectively communicate their value proposition so that they can attract more customers.

Bragging rights. Oftentimes, we as women have a hard time promoting themselves. While we have no problem bragging on our best friend or sister, we choke up when it comes to tooting our own horn. Find a way to make self-promotion work for you.

As we are all about giving to others, instead of approaching marketing from the traditional “what’s in it for me” standpoint, focus on what you have to give and how you create more value for your clients. You’re only doing your customers a disservice by keeping your talents hidden and by not getting your product or service out there.

About the author: Tasha Bovain is a writer and editor, specializing in creating values-led communications for small businesses and non-profit organizations. With a passion for business, marketing know-how and creative writing skills, she writes copy for clients ranging from event planning companies, to holistic wellness enterprises, to retail establishments. She thrives on supporting passionate organizations and professionals in pursuit of their dreams -- from the social entrepreneur to the local artist serving their community. Committed to "do-gooding," she has worked and volunteered with a host of non-profit organizations including: New York Women in Film and Television, P.S.1 Museum of Contemporary Art, Capital District Community Gardens, and the Nassau County Coalition Against Domestic Violence. www.TashaBovain.com

Image Credit: Haute Chocolate: http://www.hautechocolate.ca
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How She Does It: Samantha Paxson, Chief Marketing Officer at CO-OP Financial Services

Samantha Paxson is the Chief Marketing Officer at CO-OP Financial Services, a financial technology and payments company serving 3,500 credit unions and their 60 million consumers.

She handles the company’s experience strategy, managing the ways CO-OP’s brand is delivered through message, product and value chain. She is also the founder of CO-OP THINK, an innovation content platform and event series empowering the evolution of modern, mission-driven financial services.


Deb Bailey: Welcome to the Secrets of Success blog, Samantha. Please share how did you get started as an entrepreneur.

Samantha Paxson: Great to be here, Deb. I started as an entrepreneur inadvertently!  I started out as a journalist not working in journalism – I took my background in storytelling and went into entertainment public relations and quickly morphed into marketing consulting for clients ranging from Aston Martin, Hurley/Billabong and Hoteles Camino Real to American Express and Marlboro Racing.

One of my clients, a small ATM company trying to go national asked me to move in-house as their VP of Marketing at the advent of the FinTech revolution and I moved from simple storyteller to transformational “intrapreneuer” shifting the way our brand was delivered through experience, messaging, technology and service.  I introduced an event series, magazine and content portal called CO-OP THINK and it immediately gained a considerable following in our industry and beyond.  I found that curiosity and boredom with what exists are fantastic creativity boosters that can transform any business from the inside out.


Deb: I think a lot of entrepreneurs start out in a similar way. They plan one thing, but they end up on a different path. Are there any “lessons learned” along the way that you’d like to share?

 Samantha: I wish I had learned sooner that I can make a bigger difference by getting out of my own “lane”.  I found that most innovation and true change happens in the space between functions.  My team gave me the nickname: SILO SLAYER.  I wear it as a badge because it builds the trust that is critical to collaboration and creative problem solving.


Deb: Who are your ideal clients?


Samantha: The decision makers at our credit unions who push the idea of what banking “is," including moving away from fear and concern, they can see the possibilities and opportunities transformation can bring.  When we think of new ways today’s modern consumer wants to engage with financial services providers and the potential value we can bring as a purpose-driven industry, we can innovate on solutions to drive our mission of "people helping people."


Deb: That sounds very innovative. What have been some of your successes and challenges?

Samantha: I’ve recently led an audit of our experience delivery that allowed me to really dig into the way we deliver on our brand:  from our systems and operations to our service.  This was difficult – requiring deep trust-building across the company.  Because digital has become the catalyst for transforming existing business, deeply understanding the current way  you deliver is an important first step in every organizations’ evolution.   By studying our clients and their consumers’ “jobs to be done” we can find new ways to bring ease, delight and creative solutions for paying, transacting and managing money.



Deb: What inspires you to do the work you do?


Samantha: Intersecting humanity and creativity with digital innovation and transformation.  I love learning from new thinkers, mavericks and outside companies solving problems in ways I haven’t thought of on my own.  I love collaboration, creative problem solving and ideation.  If I can do that all day long, it’s not work, it’s joy.


Deb: When you're doing what you love, it certainly doesn't feel like work. What’s your vision for your business?

Samantha: Doing what I’m doing now, but on a larger level with much greater impact for all professionals.



Deb: I've really enjoyed this discussion, Samantha. Thanks for stopping by, and please share your website and social media URLs.

Samantha: I enjoyed it too, Deb. Here they are:

CO-OP Financial Services: http://www.co-opfs.org

CO-OP Financial Services Consumer Blog
: https://co-opcreditunions.org

CO-OP THINK: http://co-opthink.org

CO-OP's Twitter: @COOPFS

Samantha's Twitter: @SamSmythPaxson

Samantha's LinkedIn: https://www.linkedin.com/in/samanthapaxson
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Merry Christmas!

Have a safe and happy holiday!



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Time Management for the Entrepreneur

by Deborah A. Bailey

It’s the end of the day and you’re feeling overwhelmed because you haven’t accomplished everything that you set out to do. Not to mention the fact that now there are more things to add to your “to do” list.

If you’ve ever had that experience then you know how frustrating it can be. Where did the time go?

Even though we all get the same 24 hours in a day, we might not be using that time as efficiently as we’d like. A friend of mine, who’s also an entrepreneur, says she’s only getting a couple of hours sleep a night because she’s trying to get everything done. It’s not unusual for her to go to bed at 5:00 am, only to have to get up again at 8:00 a.m. to start working again.

Though we can have good intentions when we start out, it’s so easy to get sidetracked with time wasters. If you find yourself wondering why you’re not getting things done, it’s time to change how you’re managing your time.

time management for the entrepreneur



  • Don’t answer every call as it comes in. Screen your calls and return the lower-priority calls at a later time.
  • Close your email program. Reading and replying to emails all day long is a major time stealer. Choose two or three times during the day to check your mail.
  • Keep a list of things to accomplish for the day and stick to it.
  • Take time for breaks in order to keep your energy level up.
  • Working for hours without clearing your mind will make you less productive.
  • If you work from home establish boundaries. Don’t get stuck on the phone with friends or family who feel that if you’re at home you’re not working.
  • If a potential client contacts you, arrange a time to meet. A consultation that you think will take 15 minutes could end up taking a large chunk of time out of your day.
  • Create systems to handle repetitive, day-to day tasks.

If you plan out your day and create systems to stay on track, you’ll be able to accomplish more. At the end of the day you can look back on all the things you’ve completed and not be frustrated by what’s been left undone.


Deborah A. Bailey is the author of several non-fiction books, novels and a short story collection. She's the creator and host of Women Entrepreneurs Radio™ , a weekly podcast featured on iTunes and Podomatic. For more information visit http://DeborahABailey.com and http://www.BrightStreetBooks.com.
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How She Does It: Malini Bhatia, Founder & CEO of Marriage.com

Malini Bhatia is the Founder & CEO of Marriage.com, an online resource for advice from vetted experts on all things marriage.

Marriage.com fills the online void between numerous dating, wedding, baby, and family websites, creating a community and resource for the foundation of today’s society: healthy, happy marriages in all its diversity.

Malini's passion for supporting people through the journey of building and sustaining positive, healthy relationships, combined with her business acumen, inspired the creation of Marriage.com.

She has past experience in the PR and communications industries and has worked with companies in the tech, healthcare and non-profit sectors.


Deb Bailey: Welcome to the Secrets of Success blog, Malini. Please share with us how you got started as an entrepreneur.


Malini Bhatia:
Great to be here, Deb. Prior to creating Marriage.com, I ran a startup in the consumer technology space and worked in PR and communications with companies across industries in the tech, healthcare, and non-profit sectors (both in the U.S. and internationally). All of these experiences built up my confidence so I felt ready to  tackle the "relationship space", which I'm really passionate about. By applying technology solutions to untapped areas I think Marriage.com can have a huge, positive, social impact.


Deb: Are there any “lessons learned” from your business experience?


Malini: I think one of my most important learnings in business is that it is important not only to manage time but it’s even more important to manage your energy at work.

Your energy limits what you can do with your time, so it’s important to manage it wisely. It’s important to work with a high life condition, take care of your health and personal needs. It is important to maintain a good work-life balance. My husband, two daughters and my spiritual beliefs give me the positive energy to work in my business.


Deb: So, who are your ideal clients?

Malini: Anyone looking for helpful and positive advice from vetted experts on all stages of marriage: pre-marriage, marriage, parenting, separation, and divorce.


Deb: What are some of your successes and challenges?

Malini: To be satisfied in your life, it is important to do work that you truly believe in. I had a sincere desire to work in an area that added meaningful value to people’s lives and provided support to people. I went with my gut and instinct to re-launch the site and I think believing in the need for something like this was my inspiration and motivation to move forward.

I always had the desire to work in an area that could add meaningful value to people’s lives. There was a phase in my life when people close to my heart were really suffering in their relationships, which either led them to get a divorce, separate or just be married for the sake of it and live together despite no emotional or physical connection.

It was around that phase in my life when my husband and I came across the opportunity to acquire the assets of the company (through a business network), which then operated as a wedding site. Rather than focus on weddings, which is one day in a person’s life, we decided to change the focus to marriage, which is intended to be a lifetime event. We rebuilt the website entirely to reflect this change in direction and strategy.

One year later, we re-launched to provide expert advice, trusted resources and positive information about all things marriage. Success to me means, providing meaningful value in people’s life


Deb: What inspires you to do the work you do?

Malini: I always had the desire to work in an area that added meaningful value in people's lives and provided support to people. My passion for supporting people through the journey of building and sustaining positive, healthy relationships, combined with my business acumen, inspired the creation and my work on Marriage.com.

Marriage as an institution today needs help. Statistics show that nearly 50 percent of marriages in the United States end in a divorce. The divorce rate for first marriages is 41 percent, 60 percent of second, and 73 percent of third marriages end in divorce. Healthy marriages are important for mental and physical health of couple as well as for for children; growing up in a happy home protects children from mental, physical, educational and social problems.


Deb: Thanks so much for sharing your business with us. Please share website and social media URLs

Malini: I enjoyed it, Deb! Here are my links.

Website: www.Marriage.com
Twitter: @marriagedotcom
Facebook: https://www.facebook.com/marriagedotcom
LinkedIn: https://www.linkedin.com/company/marriage.com


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5 Tips to Thriving Over the Holidays

5 tips to thriving over the holidays
by Chris Atley

Here are 5 tips I have found to be the most useful for reducing overwhelm over the holidays and actually thriving instead :-)

1. Pre-plan what you are going to buy for people and what your budget is. Then assign dates that are associated with executing that plan. This will help you immensely to stay organized, which will in-turn reduce a ton of stress.

Let’s also look at being really intentional with gift giving this year. What will be meaningful for someone else? What will light up their hearts? One thing I am excited about for the kids this year is visiting the local crystal shop for a few spiritual goodies :-)

2. Say no. If you have received a lot of invites to Christmas parties, decide honestly which ones are really important to you and your family. Some compromises might be in order, but for the most part only attend if they are an absolute yes! If you add things to your calendar that you don’t really want to attend, this is going to build resentment and more stress. It’s not worth it.

3. Keep up with regular exercise routines. This is usually the first to go, but it is so important. Note I said regular routines; this isn’t the time to up the workout routine, as that will just add stress to an already busy time of year. Keep up regular routines and schedule in your workouts. This is going to help you reduce stress and feel good. It’s worth it. If you’re travelling, look at how you can creatively adapt your regular workout routine while you are away. Decide how many workouts you want to get in (again not more then usual), and put them in your calendar. This is the way to actually make them happen.

4. Schedule in some down time! When your cup is full, you will have more to give others. What can you do weekly, daily, that is just for you? Maybe a hot bubble bath or special meditation with a nice aromatherapy…what is this for you? Schedule it in. Again, this will guarantee that it happens.

5. Give love. Have patience and don’t be in a rush if you are tackling the shops. How can you give love and make everyone else’s life better with whom you come into contact with? Imagine how peaceful the world would be, if we ALL did that? Bliss.

Namaste friends and much love to you all during this holiday season xo


Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com
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"Hold Up! 6 Tips to Avoid Being a Hostage to Holiday Spending" with Cash Flow Consultant Kim Harris on Women Entrepreneurs Radio™

Show #396

Topic:  "Hold Up! 6 Tips to Avoid Being a Hostage to Holiday Spending"

Referred to as The "Legacy Creation" Strategist™ and noted owner of KIM XI LEGACY ENTERPRISE LLC™, Ms. Harris helps others to create their legacies in life and business by sharing information and knowledge that strengthens their financial future.

With more than 20 years of corporate, nonprofit, and entrepreneurial experience, Kim helps business owners navigate through the challenges of business growth to establish a solid standing in the marketplace through training and consulting.

She is responsible for raising more than $5MM in corporate sponsorships and grants in the previous 15 years from entities such as JP Morgan Chase, Verizon Wireless, Citi, Office Max, American Airlines, and many more.  Kim is also a recipient of the prestigious SBA Women in Business Champion of the Year Award.

Certified Business Development / Cash Flow Consultant
Licensed Agent in TX, CA, FL, NM, MI

http://www.facebook.com/createwealthlegacy

http://kimharris.youcanbook.me


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2016-12-14T04_00_00-08_00


Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

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Become a VIP Supporter of Women Entrepreneurs Radio:
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"The 5 Essential Steps To Build A Freedom-Based Business You Love" with Business Strategist Tameka Allen

Show #395

 Topic: "The 5 Essential Steps To Build A Freedom-Based Business You Love"

Tameka Allen is a Business Strategist, Certified Coach, Speaker, and the Founder of tamekanallen.com.

She works with professional women who are frustrated with their careers and are ready to step out and start their own business. Tameka helps them embrace the value of their undeniable gift, gain clarity on their business strategy, and take intentional action to build a business they love.

Today, there are thousands of women working in careers they hate. The reasons they remain in these careers varies, but ultimately, they settle for the status quo due to the lack of clarity to understand what they want, the value of what they offer and the need for their expertise in the marketplace. For these reasons, Tameka is on a mission to help professional women break free from these challenges and create the business and life they want.

When she’s not showing women how to build their dreams, you can find her watching Scandal, on the beach with her hubby, or cutting up with her three kids.

Tameka has 12 years experience as a Human Resources Leader and Trainer, a bachelor’s degree in Business Administration, Coach Certification through the Coaching and Positive Psychology (CaPP) Institute, and she’s a member of the International Coach Federation.

Check out her FREE guide, 10 Rookie Mistakes Entrepreneurs Make and How To Fix Them.

To get even more business inspiration, connect with her on social media:

Facebook https://www.facebook.com/tamekanallen/
Twitter https://twitter.com/tamekanallen
LinkedIn https://www.linkedin.com/in/tamekanallen

Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2016-12-12T08_30_42-08_00

Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
http://subscribeonandroid.com/dbcoach.podomatic.com/rss2.xml

Become a VIP Supporter of Women Entrepreneurs Radio:
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Tameka Allen on Women Entrepreneurs Radio
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8 Beginner Blogger Mistakes to Avoid

Blogging is one of the best ways on how to express yourself, show your passion about something and even make money online. Many people nowadays are very good in expressing themselves through their written work as compared to expressing themselves in person. When you begin blogging, you may get excited to start right away without thinking things through. Because of this, you tend to make boo-boos, which can also serve as lessons to make you better.

These are of course, understandable and may be addressed by reading guides, how-tos and even read blogs and stories about bloggers who had their own blunders when they were just starting. Use their experiences as your guide in your blogging journey.

All successful people, whether in sports, academics or business started with a little or even zero knowledge and this is also true in blogging. What they only have is the passion to share their thoughts through writing. Many bloggers who are now famous may have experienced these and just learned through continuous writing, research and putting their best effort in what they do. Yes, it would take hard work, personal style, experience and never ending learning in order to make your blog stand above the rest.

We prepared this infographic that would serve as a guide on the usual mistakes made by budding bloggers. This is very helpful for you to save yourself time and effort in making sure that you start your own blogs right. Take time to read and start writing!

See the image below and you will learn a lot.


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Coach & Author Pegi Burdick: The Financial Whisperer on Women Entrepreneurs Radio™

Show #394

“It’s NEVER About the Money…even when it is,” is Pegi Burdick’s third book. She became an expert on how our emotions impact our financial decisions through surviving her own financial cliff in 2007.

She is an NYU Alumni and affectionately calls herself a serial entrepreneur - 22 jobs and four businesses by the time she was 58.

She finally found her true voice after being a mortgage broker and is passionate about preventing women from falling apart financially.

She has been featured in the Huffington Post, FORBES Women, MSN Living, and US News and World Report.

 http://www.thefinancialwhisperer.com




Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2016-12-07T09_34_03-08_00

Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
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Become a VIP Supporter of Women Entrepreneurs Radio:
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Author Q&A: "Eat One Half Make Weight Loss Easy" by O. Bey, MD

Omar Bey, M.D., FCCP is a board certified pulmonary critical care physician. A native of New Jersey he practices medicine in Newark, working in the profession for 29 years. 

A newly-published author, Dr. OBey’s book titled, “EAT One/Half Make Weight Loss Easy” is the result of working to change the eating habits of patients suffering from excessive weight. 

In addition to the book, he is the originator of the newly launched online weight loss support tool, the EAT One/Half Weight Loss Network. Currently, he serves as host to Newark’s medical cablevision TV Show “A Moment in Medicine.

Deb Bailey: Welcome to the Secrets of Success blog, Dr. Bey. I'm looking forward to hearing more about your book. Please share what it's about.
 
 Dr. Omar Bey: Glad to be here, Deb. The book is about making weight loss easy through use of the EAT One/Half Weight Loss Plan. It describes three practical features in order to achieve lasting weight loss: 1) A person has to follow through on the commitment to target success as it is a fundamental principle for staying with the plan, 2) A person has to realize that everyone is an individual and we like different foods, but for the purpose of this weight loss approach high calorie foods are cut in half and low calorie foods are increased by one half. In applying this approach with all meals and snacks in between, a person successfully cuts calorie intake over a 24 hour period, and 3) each person has a different metabolic rate. So for most of us behavior modification is a mandatory, and does require an eating lifestyle change.

EAT One/Half emphasizes how unique we are as individuals with different eating habits, taste preferences, metabolic rates, and diverse dietary influences. All of which affect our ability to lose weight. The book presents 14 simple steps to guide you through losing and maintaining lasting weight loss.




Deb: I agree that a program that can be tailored to each unique individual sounds very appealing. What inspired you to come up with the idea for your book?

Dr. Bey: Early on in my career as a Pulmonary Critical Care Physician, it was obvious that overweight and obese patients with serious medical problems experienced increased morbidity and mortality. So over the years, I devoted time in my medical practice to help patients lose fat, maintain weight loss, and improve their health. Many of them urged me to write a book because they knew people who could benefit from the EAT One/Half approach. 


Deb: No doubt you're a very busy person! When it comes to writing, what's your routine?

Dr. Bey: My writing routine is unusual, because weekday and weekend schedules are super busy. Besides, it is hard for me to sit and write, or type out my thoughts, especially since I think faster than I write. So, the saving grace was buying a new cell phone and realizing I could dictate my thoughts. I began emailing my dictation to the home computer, and then I would copy and paste my thoughts into Word. It worked like magic because I could be creative at anytime and anywhere, which was perfect for my busy schedule.


Deb: Who do you think will benefit most from reading your book?

Dr. Bey: The EAT One/Half book can be beneficial to anyone interested in using a healthy approach in the effort to lose and control weight. Ideas and practices explained in the book are easy to integrate into any lifestyle. The EAT One/Half plan is unique because it allows you to eat most of your favorite foods and avoid the terrible feeling of being punished. Moreover, the book is supportive, inspiring, and encouraging as it helps you be successful in achieving your desired weight loss goal.



Deb: Where can people find your book?

Dr. Bey: My book can be found on these sites:
www.obeyyourdoctor.com
www.eatonehalf.com
www.seattlebookcompany.com
https://www.amazon.com/EAT-One-Half-make-WEIGHT-ebook/dp/B01LXFMWNH/


Deb: Thanks again for sharing your book with us, Dr. Bey. Please share your website and social media URLs.

Dr. Bey: Thanks for inviting me, Deb. Here are my links.
www.eatonehalf.com
www.obeyyourdoctor.com
FB: Eat One Half
Instagram: eatonehalf
Twitter: eatonehalf
You Tube: Eat One Half




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The Female Entrepreneur: Women Who Run the World

The Female Entrepreneur: Women Who Run Their World #InfographicYou can also find more infographics at Visualistan
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Nina Amir, Author of “Creative Visualization for Writers" on Women Entrepreneurs Radio™


Show #393

Nina Amir is the author of “Creative Visualization for Writers: An Interactive Guide for Bringing Your Book Ideas and Your Writing Career to Life” and the Amazon best-selling author of such books as “How to Blog a Book” and “The Author Training Manual.”

She is known as the Inspiration-to-Creation Coach because she helps writers and other creative people combine their passion and purpose so they move from idea to inspired action and Achieve More Inspired Results.

Nina has self-published eighteen books and has had as many as nine books on Amazon’s Top 100 lists and six on the same bestseller list at the same time.


To become a more creative, confident, and productive writer, you need to focus your attention, visualize your desires, set clearly defined goals, and take action toward your dreams.

Let Creative Visualization for Writers be your guide on this journey of self-discovery. You'll learn how to:

·        Evaluate your beliefs and shed self-defeating behaviors.

·        Determine your destination by visualizing your ideas and goals.

·        Develop an Author Attitude that will help you write, achieve, earn, and produce more.

·        Discover new ways to foster your creativity and productivity.

·        Affirm that you have what it takes to succeed.

Creative Visualization for Writers helps you transform your dreams into reality and find joy in the creative process by featuring more than 100 exercises and prompts to spark new writing ideas and give you a creative boost as well as coloring pages to encourage relaxation.                                             

http://www.ninaamir.com


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2016-11-30T04_00_00-08_00

Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
http://subscribeonandroid.com/dbcoach.podomatic.com/rss2.xml 

Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/creative-visualization-for-writers-with-author-nina-amir



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7 Steps to Developing Good Habits

If increasing the level of your productivity is your goal, the best and proven effective way to attain this is to create positive new routines that you could follow and do religiously in your life. You would surely become a productive person if you successfully adapt to these new habits that are good and this would also have positive impact in areas that are related to your productivity.

Habits are developed through the years by doing things repeatedly. When habits are formed, you just automatically do them without even having to think about them. Your brain becomes wired to act according to what you have been used to doing in such situations, even if this habit is not a good one.

Knowing the bad habits affecting your productivity is the first step in making positive changes. If you think that it is a hard thing to do, you’re right. Habits are difficult to break, but you must fix your eyes in doing what needs to be done if you really want to improve your productivity; and that is removing your bad traits and keep on practicing the new habits that you are trying to develop.

We have prepared an infographic that contains a list of specific steps to take to develop these good habits.

Check out the visual below and have fun reading!


Did you find our infographic interesting? More illustrations on good habits and general blog topics are available at Startbloggingonline.com.

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Support Small Business Saturday®




November 26th is Small Business Saturday®, a day to celebrate and support the local small businesses that boost the economy and invigorate neighborhoods across the country.

The Secrets of Success blog is proud to take part in Small Business Saturday, and we’re encouraging everyone to Shop Small® on Saturday, November 26th.



Love books? Visit my author page on Amazon.com to see my selection of business books, novels and audiobooks published through my indie publishing company, Bright Street Books.
http://www.amazon.com/author/deborahannbailey

Make today your day to Shop Small, and let’s make it the biggest day of the year for small business.



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7 Steps to Clarity and Confidence

by Chris Atley

Clarity and confidence go hand in hand. When you can get clear on what it is you really want and where you want to go, you will move forward with much more confidence and ease. On the flip side, when you are clear on what your area of expertise is, you will have the confidence to go after what it is you want.

The first step
is to get clear on what your area of expertise is. What are your unique gifts? We can often look at our background to determine where our interests and passion lie. Often are trials and tribulations give way to our biggest gifts, and show us where we can help people. It may be overcoming the death of a loved one or having the courage to find our life purpose. Think abut your story, and what makes you an expert.

The second step is to pay attention to what the universe is showing you. I initially thought I would focus on helping other’s make a career change since I had done it myself. However, I was naturally attracting entrepreneurs who wanted help growing their businesses. Pay attention to what the universe is showing you.

Third, do what you love! Above all else, check in constantly as your business shifts and grows. Check in to make sure what you’re doing is something that you love and is in line with your bigger why. This will help tremendously going forward, especially as you are executing the tasks that you don’t particularly love that are a part of running your business. Connect back to your bigger purpose. As each new opportunity comes in, check back in with your mission and make sure it’s inline with it and something that you will enjoy doing. As you become clearer the universe will show you more of what you want.

Fourth, get clear on what you really want. I talk a lot about creating an ideal lifestyle with my clients. What do you really want? Where would you like to live, what type of life do you want? What kind of business do you want to run? Take some time to write this out. This will also help you to get clear on a financial goal that is meaningful and not just pulled out of thin air.

Fifth, it’s important to realize that confidence is a state. Meaning, it’s not something that you have to wait for. You can literally step into now. Ask yourself what needs to happen in order for you to feel confident? Is it 5 new clients or making x amount per month? What is it for you?

Next, ask yourself how will you go about doing what it is you identified above? Going with the example of 5 new clients a month, what will you do each day to work toward acquiring those clients? How will you include what needs to be done in your schedule?

Finally, step into a time when you were confident before. Actually choose a spot on the ground. Invoke what it felt like to be confident. Choose a word that describes those feelings and say it to yourself as you enable the feelings of confidence to flow through your body. What you have now done is anchored in this state in two places. The first being the spot on the floor your chose. The second being the word you picked. You can then step into that place or even just say the word to invoke those feeling of confidence whenever you like! Voila! It can be that easy.

Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.
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Happy Thanksgiving

Thanksgiving Day is a holiday celebrated primarily in the United States and Canada. Thanksgiving is celebrated each year on the second Monday of October in Canada and on the fourth Thursday of November in the United States.

Because of the longstanding traditions of the holiday, the celebration often extends to the weekend that falls closest to the day it is celebrated.

Several other places around the world observe similar celebrations. Historically, Thanksgiving had roots in religious and cultural tradition. Today, Thanksgiving is primarily celebrated as a secular holiday.
-from Wikipedia
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Most Powerful Women in Tech 2016

Although a recent study found that women in general still get paid less compared to their male counterparts, it is worth noting that many women in the tech industry have earned the distinction of being some of the most powerful personalities in their respective fields. They play major roles in the companies where they work or they have contributed significantly to the success of their companies.

These powerful women occupy top posts in their companies or organizations. They serve highly important roles such as being a co-founder, COO, CEO, CFO, vice-president, chairman, and senior vice-president.

The tech world is usually perceived to be an industry for men. It is dominated by males but women have certainly started taking important roles. The have already been entrusted major functions and are enthusiastically answering the challenge of doing what men do in the tech profession, or even deliver better performance.

The world’s most powerful women in tech 2016 clearly demonstrate that the tech world is no longer just a man’s world. They provide concrete evidence of women being able to rise to the occasion and be reliable leaders in tech companies or organizations. For women who seek inspiration, it’s worth getting acquainted with the most powerful women in the tech field.

See the infographic that we prepared for the most powerful women in tech below:



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Women tech professionals should aspire to be better in their field while males can take it as a challenge knowing that women can also do what they do and earn as much. Our blog http://www.personalincome.org/ is a good resource for career or business oriented individuals who want to succeed or be better in their chosen fields.
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"Turning a Powerful Personal Brand into Content that Sells" with Ling Wong on Women Entrepreneurs Radio™

 Show #392

Ling Wong is author of the new book, "Copywriting Alchemy: Secrets To Turning a Powerful Personal Brand Into Content That Sells."


This book is designed for coaches, consultants, solopreneurs and small business owners who want to establish a standout personal brand and translate it into meaningful, powerful and effective marketing copy.

You'll uncover the 5 critical layers of a powerful and sustainable personal brand, and be taken through a step-by-step process to build yours on a solid foundation.

The reason why most branding exercises fall short is that many people end up with a "brand style guide" yet unable to communicate its essence through their marketing content. They ended up with plain vanilla copy that sounds like everybody else. Their voice and personality got lost in translation.

This book presents an integrated process to help you craft a powerful personal brand and turn it into content strategy, copy and marketing materials that connect and resonate with your readers, making conversion a natural next step:

   * How to use the personal branding process to filter out distraction so you can get off the marketing hamster wheel and do what matters
   * 5 critical layers of a powerful personal brand that builds trust, credibility, and relationships to get more clients.
   * 3 content principles to build connection and resonance with your audience.
   * 3 copywriting directives to turn your personal brand into powerful marketing content.

Ling Wong is a Intuitive Brainiac, Creativity Mentor and Copywriting Alchemist.

Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts -- by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.

Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she's well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.

She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
 

Ling's new book launches on 11/22/16 and will be available as a free download for a very limited time. Learn more about getting your copy here: http://business-soulwork.com/PBbook/

Website: http://business-soulwork.com/

FB: https://www.facebook.com/slideberry
Twitter: https://twitter.com/slideberry


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2016-11-21T04_00_00-08_00


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"Balancing Masculine and Feminine in Business and Love" with Law of Attraction Practitioner Love Coach Leslie Ziemba on Women Entrepreneurs Radio™

Show #391 

Topic: "Balancing Masculine and Feminine in Business and Love"

Leslie Ziemba is a Law of Attraction Practitioner Love Coach. She is also the Author of “Fearless Love” – Growing Through Divorce, Dating and Divine Purpose to Heal, Thrive and Attract the Love You Desire.

She writes and teaches on the topics of love, relationships, divorce, healing and divine purpose.

Leslie’s passion is helping men and women to overcome challenges related to dating in mid-life and guiding them to having a thriving life and love! Her personal story, work and book reflect pure vulnerability, authenticity and the “Big Sister – Real Talk” we often need to help us get out of our own way.

Leslie is based out of Charleston, SC and works with clients all over the country. When she is not coaching clients or writing, she is practicing meditation, enjoying the beach, time with her two grown children and grandson as well as her French Bulldog - Pookie.

Check out Leslie's latest webinar, Mastering Love, Men and Mojo here: http://www.leslieziemba.com/webinar


Listen on Podomatic:

https://www.podomatic.com/podcasts/dbcoach/episodes/2016-11-18T04_00_00-08_00



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Happy 8th Anniversary Women Entrepreneurs Radio™



 Women Entrepreneurs Radio
is eight years old!

My very first show was broadcast on 11/12/2008 and featured:  Energy Guide, Elena Camp


Listen to that show here: http://womenentrepreneursradio.libsyn.com/elena-camp-energy-guide-and-law-of-attraction-trainer





Mission of the Women Entrepreneurs Radio™ Show

  • Foster a supportive community of women entrepreneurs
  • Help women succeed in their entrepreneurial endeavors, providing valuable tips and resources from women who have been there
  • Promote women-owned businesses and support the economic empowerment of women


Become a Valued Supporter of Women Entrepreneurs Radio for as little as $12 and get great rewards!

https://www.patreon.com/womenentrepreneursradio




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"How Small Business Owners Can Sell to Big Clients" with Sales Coach Melinda Chen on Women Entrepreneurs Radio™

Show #390

Topic: "How Small Business Owners Can Sell to Big Clients"

Melinda Chen is a sales coach helping female entrepreneurs sell to big clients. She is also a sales executive with an impressive sales track record of 8 figures. Her company, Women Making Big Sales, allows female entrepreneurs to start connecting and sell to big clients in 5 weeks.

Melinda grew up in an entrepreneurial family. When she first started her sales career after university, she wanted to know everything about selling. So, she spent years reading over 20 books in sales, made over 5,000 cold calls and worked with agents, reps and corporate clients around the world.

Since then, she has mastered the art of selling to big companies and made sales in Americas, Europe and Asia covering a wide range of industries. She is inspired to help women take control of their lives by going for big clients, closing important deals and dramatically expand their business.

Website: www.womenmakingbigsales.com

Facebook: https://www.facebook.com/womenmakingbigsales/







Listen on Podomatic:

https://www.podomatic.com/podcasts/dbcoach/episodes/2016-11-16T04_00_00-08_00


Subscribe to Women Entrepreneurs Radio™  on iTunes:

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Ronnika Ann: Senior PR Director, Public Speaker & Author on Women Entrepreneurs Radio™

Show #389

Topic: Putting the PR Back into EntrePReneurship

Ronnika Ann: Multi-Entrepreneur, Senior PR Director, Public Speaker & Author

Ronnika Ann has dedicated her life to helping others through Communications and Public Relations under IGN PR & Co.

Ronnika Ann is the leader and visionary of every campaign she touches; she spearheads strategic campaigns and develops goals for each client. Every win and opportunity for growth is personal. That commitment to personal growth is at the heart of her team's efforts and she works relentlessly with top PR Heads in the industry, to focus on mastering relationship-based business to earn her clients' public support.

Inside the office walls, Ronnika "keeps the light on." She makes sure everyone she works with has just the right amount of light. When things get hectic, she smiles and goofs off, lighting the way to solution based relief. And since a little happy dance never hurt anyone, each win is celebrated, in real-time. It's a priority of hers to keep her team and her clients full of faith, spirit and, well, happy. It is Ronnika's integrity based leadership and purpose driven character that make her campaigns a growing success. Passing this persistence and passion to her clients makes every difference in her business as well.

Ronnika has gained 8 plus years of experience in leadership, event planning, production, public relations and journalism.

Her most recent attributes have come from her contributions to IGN PR & Co., Yellow Pages Corporate Marketing Team, The Sun Herald Newspaper, The Atlanta Journal Constitution, Mississippi's Channel 23, and ABC's WAPT Channel 16.

As a result of such vast experiences, she created, publishes and writes for the PR Insights and has published a book series called: "Putting The PR Back in EntrePReneurship" under her PR for a Day Consulting Service.

Ronnika received her Master's in Business Administration from American InterContinental University and has a Bachelor's of Science degree in Mass Communications and Speech Communication from Jackson State University. She is a lady of Alpha Kappa Alpha Sorority Incorporated. Because of all of her achievements, Ronnika was awarded the "Keys to the City" from her hometown, Biloxi, Ms. Ronnika A. Joyner Day is official celebrated on January 4th.


Listen on Soundcloud:
https://soundcloud.com/deborah-a-bailey/senior-pr-director-public

Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/senior-pr-director-public-speaker-author-ronnika-ann

Listen on Podomatic:

https://www.podomatic.com/podcasts/dbcoach/episodes/2016-11-10T06_57_55-08_00

Subscribe to Women Entrepreneurs Radio™  on iTunes:

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How to Succeed in the Face of Seemingly Insurmountable Obstacles

by Jack Canfield

To achieve your goals, you must take action – and REMAIN in action, moving persistently in the direction of the results you want to create.

But sometimes you run into roadblocks that seem too big to overcome, setbacks that knock you down so hard you begin to wonder if you’ve been wasting your time chasing an impossible dream.

How do you persist in the face of such seemingly insurmountable obstacles?

Here are my top 7 tips:

1. Know that adversity is inevitable

No matter how well you plan and how well you execute your plan, you are bound to meet with disappointment, setbacks, and failure along the way to your ultimate triumph. Sometimes, you will encounter what seem like overwhelming odds. At other times, the Universe will test your commitment to the goal you’re pursuing. It’s inevitable – and it’s a good thing.

Why? Because adversity is an excellent teacher. It gives you the opportunity to develop your inner resources of character and courage, requiring you to learn new lessons, develop new parts of yourself, and make difficult decisions. 

So instead of worrying about setbacks or letting them put the brakes on your momentum, know that they are bound to happen sooner or later – and when they arrive, welcome them as the learning opportunities they are.

2. Talk to people who have walked the path before you

Every challenge you encounter on your journey has already been experienced – and overcome – by countless others before you. Do your research and find out who these people are. Talk to them one-on-one if you can and ask them what they did to overcome that problem. Read their articles, watch their videos, buy their books – whatever it takes to find the answer to your problem.

The clues to success are out there in plain sight – if you look, you will find them.

3. Chunk it down into achievable short-term goals

When you’re faced with a big challenge, the best way to deal with it is to chunk it down into simple, achievable steps. This is true for any goal you want to achieve, really – by breaking it down into a series of smaller tasks, and accomplishing them one at a time. Be sure to set measurable goals with specific deadlines and then determine all of the individual action steps you will need to take to accomplish your goal.

Maybe your first step will be to google, “How do I [solve this problem]?” Maybe it will be to do some research, find someone who has solved the problem before, and set up a meeting with them. Or maybe it will be to download a tutorial, or watch a YouTube video. As long as the action is carrying you further along the path toward your ultimate goal, it’s a step in the right direction.

4. Come up with 3 possible solutions for every problem
When you run into an obstacle or roadblock, a great way to resolve it faster and with less hassle is to brainstorm three possible solutions to it. There’s always more than one way to solve any problem, and in order to find the one that will work best for you, it’s smart to give yourself some options.

That way, if the first solution doesn’t work you don’t have to go back to the drawing board or waste time getting discouraged all over again because you already have two more solutions lined up ready to go.

5. Set ambitious goals that help you stay focused on the big picture

When you’re scaling a mountain, it’s the breathtaking views from the peak—and the triumph you know you’ll feel once you’ve reached the summit – that keep you climbing toward the top. Don’t get stuck thinking only about your next few steps. Remember the ultimate reason why you’re doing this.

What kind of life are you striving to create for yourself? How will you feel once you are living that life? This is the fuel that will keep your motivation burning bright even when it feels like your luck has run cold.

6. Be willing to pay the price

Achieving your biggest goals and dreams will require some level of sacrifice. It might mean putting other things in your life on hold while you devote your evenings and weekends toward your dreams. Or it might mean investing some of your savings or giving up a few hours of sleep each night for months on end. Are you willing to make that effort?

Many people proclaim to want to achieve their goals, yet are unwilling to pay the price it takes to make their dreams a reality. No one knows this better than Olympic athletes. According to John Troup, writing in USA Today, “The average Olympian trains four hours a day at least 310 days a year for six years before succeeding. Getting better begins with working out every day. By 7:00 AM most athletes have done more than many people do all day.”

Although becoming an Olympic athlete is probably not in your future, you can become world class in whatever you do by putting in the time and disciplined effort required to excel. 

But before you choose to pay the price, you must know what the price is. If you don’t know what will truly be required to make your dreams a reality, investigate what it will take to achieve your desired goals. Research the costs other people have had to pay to achieve dreams similar to yours. You may even want to interview these individuals to discover the sacrifices they had to make along the way.

You may find that some costs are more than you want to pay. Only you can decide what is right for you and what price you are willing to pay.

7. Never, ever, ever give up

If the price is something you are willing to pay, commit yourself to achieving your dream – no matter what it takes. The willingness to do whatever is required is the magic ingredient that helps you persevere in the face of challenges, setbacks, pain and even personal injury.

Consider these examples:
  •     Admiral Robert Peary attempted to reach the North Pole seven times before he made it on try number eight.
  •     In its first 28 attempts to send rockets into space, NASA had 20 failures.
  •     Oscar Hammerstein had five flop shows that lasted less than a combined total of 6 weeks before Oklahoma!, which ran for 269 weeks and grossed $7 million.
  •     Oprah Winfrey was fired from an early television reporting job as “she was not deemed suitable for television.”
  •     Tawni O’Dell’s career as a writer is a testament to her perseverance. After 13 years, she had written six unpublished novels and collected 300 rejection slips. Finally, her first novel, Back Roads, was published after being chosen by Oprah Winfrey for the Oprah Book Club, and the newly anointed novel rose to number two on the New York Times bestsellers list, where it remained for 8 weeks.

Can imagine if any of these people had given up along the way?

The longer you hang in there, the greater the chance that something will happen in your favor. No matter how hard it seems, the longer you persist, the more likely your success will be.
What to do when YOU are your biggest obstacle

All too often, the biggest obstacles that are preventing us from moving forward exist between our own ears. Maybe you have a scarcity mindset or have a negative relationship with money. Maybe you think you’re not smart enough or that you lack the education or experience. Or maybe the problem is that you’re scared of success, or you don’t think you deserve it.

Jack Canfield, America's #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul® and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com.
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Grace Keller of Saving Grace on Women Entrepreneurs Radio™

Show # 388

Grace Keller's experience in the financial arena spans over a decade with a background comprising in areas of financial modeling, profit and loss, pricing strategies, budgets, and ad-hoc projects.

Her expertise has benefited household-name corporations such as Daimler Chrysler, Kellogg, Bosch, and Sears, among others. In addition, she boasts an extensive background in business analysis, long-range strategic planning, and working cross-functionally to balance strategic and financial goals.

After years in the corporate work, Keller is taking her skills and knowledge to a new industry by launching a personal/business concierge service. Her company, SAVING Grace, stemmed from Keller's own history and wisdom gained from being a caretaker to both of her parents, all while working full-time.

Keller is blending her first-hand experiences by creating a vision that supports everyone from working professionals, people on short-term disability, new moms, parents, the disabled and caregivers who need a little break.

Hindsight learning as a caretaker combined with a successful career in finances makes for the perfect ingredients allowing Keller to aide others who are on their own journey.

Facebook: www.facebook.com/savingracechicago
Website: www.savingracechicago.com


 Listen on Podomatic:

https://www.podomatic.com/podcasts/dbcoach/episodes/2016-11-02T08_01_02-07_00

Subscribe to Women Entrepreneurs Radio™  on iTunes: 

https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

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The Changing Landscape of E-Commerce

The largest part of being successful in today's retail marketplaces is understanding the role of e-commerce and the way it has changed over the course of the twenty years or so since online shopping became an accessible alternative for most internet users.

Since that time, the field has gone from a minor sliver of the market that provides access to goods that might not be available locally to the go-to destination for bargain hunters, no matter what they seek.

E-commerce has obliterated shoppers' sense of distance as well, by providing them with access to goods, materials, and services that can be delivered quickly no matter where they originated.

Even the bargain-hunting phase of e-commerce has mostly passed now, though. With large platforms for small merchants and the online equivalent of big-box stores beginning to provide everyday bargains on top brands, the cutting edge in the industry is now in two areas: niche specialties and pop-up live events.

How Specialization Has Changed E-Commerce


Since large competitors have fundamentally monopolized the general shopping experience for common commodities, retailers are finding their most competitive positions in the market come from choosing not to compete on price but on selection. By offering products that are simply unavailable on other sites, or that are custom made, retailers can bring shoppers new styles and innovative goods without worrying about being undersold by a competitor with a larger warehouse and the ability to undercut prices.

Some merchants are taking things even further by bringing their unique wares to larger platforms where they can stand out among their competitors, but more often they are opting to set up independently. When that happens, they still need to acquire many of the same amenities as brick-and-mortar merchants, especially credit card processing services and merchant accounts. By taking on this infrastructure for themselves, though, they not only retain their independence from platform sites (reducing their overhead), they also manage to provide a highly visible and branded alternative that helps them to stand out, providing for differentiation that can lead to growth and eventually, a solid and independent position in the market.

Live Events, Pop-Ups, and Short-Term Storefronts

The other major factor that has changed the landscape of e-commerce, and one that is likely to keep on shaping it for several years to come, is the advent of the portable card reader and smart device. By using mobile payment apps and portable credit card readers, retailers are able to turn their everyday devices into temporary terminals. This allows a company that operates almost exclusively online to choose to flex themselves by working live events like trade shows, local festivals, and conventions without incurring the kind of overhead they would face with a full brick-and-mortar business.

This last change might seem small, but it puts e-commerce merchants on an even playing field with traditional brick-and-mortar businesses when it comes to taking advantage of short-term opportunities and branding. That leads to several benefits, including:

  • New income streams.
  • Low risk opportunities to increase sales
  • Offline word of mouth advertising.

Wrap-Up

When it is time for your business to open up new frontiers, consider what e-commerce solutions can do to open up your company and make it more versatile. Even if your business model is not e-commerce only, adding a strong online presence is a low cost way to increase your profits.


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How to Create Credibility if You’re Just Starting Out

by Lisa Sasevich

Testimonials and case studies attesting to the power of your work are great ways to prove your credibility, so that your ideal clients feel confident about investing in themselves through working with you.

But what if you’re just starting out in a new field or niche and you don’t have that level of evidence yet?

Never fear, because here are two ways to create credibility at the beginning of a new business—and a third approach that helps entrepreneurs at every stage articulate the power of their work:

1. Don’t throw the baby out with the bathwater.

Make sure to use all the credibility that you created in previous occupations and highlight the qualities that made you successful. Whether you spent ten years wrangling five year olds as a preschool teacher without losing your cool or you were a rocket scientist, and now you’re teaching online marketing, what were the qualities of being a preschool teacher or rocket scientist that make you the best online marketing teacher ever?



2. Borrow from your new business category.

If you’re in a new niche, let’s say you’re a life coach, and you don’t have any testimonials yet, look online for famous or influential people that your ideal clients respect, who are talking about how life coaching changed their life. These “subject matter testimonials” lend credibility to your entire enterprise, and, by extension, to you as well.

3. Project a strong offer.


In order to prove to your ideal clients that you are the “real deal” at any stage in your business development, you need to be clear about what the unique outcome or transformation would be for the client who does your work. How do you do that if you’re just starting out? The questions below will guide you in directly and succinctly articulating what you offer to potential clients…in their words (which is the key!). It’s part of our “Offer Communication” pre-work training series that you receive when you take advantage of our special early-bird pricing for our Speak-to-Sell LIVE Training Bootcamp, which is coming up in October.

    Choose one client who is your greatest success story. This can be somebody you helped in a past position, or in an unofficial capacity. Whether you were paid or not, this person took your advice and had amazing results, and you’d love to have 100 more clients just like him or her!

    What specific results did that person get from working with you? What were the specific outcomes? For instance, did Suzanne lose 20 pounds? Did Jonathan improve his relationship with his teenagers? Did Felicia organize her office? Do your best to channel THEIR words.

    What other transformations happened in your client’s life because of these results? Did Suzanne land an acting role that she had been hoping for? Did Jonathan start sleeping at night and lower his blood pressure? Did Felicia find important documents she thought she’d lost and double her productivity? Again, do your best to say this the way THEY would talk about it.

    Now, what would have been the cost to the client if he or she had not taken your advice?
 
Don’t skip this step. When you pitch your $497 product or your $5,000 service, you have to understand that the cost to somebody not saying yes is high. So really look at and imagine what it would have cost this person if he or she had not worked with you. Would Suzanne still be struggling to make it as an actress and pay her bills? Would Jonathan be locked in endless arguments with his children, damaging their relationship and his health? And would Felicia continue to waste her workday because she can’t find things?

Tweet this: Show your ideal clients you’re the "real deal" by showcasing the unique outcome or transformation your work provides!

This exercise not only gives you the confidence to be able to project a strong and clear statement of the transformation that you provide, which we call your “offer,” but you now have descriptions of your work that you can use throughout your marketing channels, be it from the stage, on your website, in your book, or when talking directly to your ideal clients.

And speaking of connecting with your ideal clients, these words are also the key to being able to express yourself from live or virtual stages and make your Irresistible Offer pop for those who need you.

Join us for more at Speak-to-Sell Bootcamp, Live in Las Vegas this October! You’ve got a week to grab your early-bird ticket and jump in on our bonus pre-training calls.

If you love what you do, but hate the "sales part," sales conversion expert Lisa Sasevich will show you simple, quick and easy ways to boost sales without spending a dime...and without being salesy. Get this FREE Sales Training and Sales Nuggets now at www.FreeSalesTrainingFromLisa.com.
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