Recipe for Success: An Insider's Guide to Bringing Your Natural Food to Market by Abigail Steinberg
My rating: 5 of 5 stars
Have you ever thought you had the perfect food product to bring to market? Dreaming of your product on the shelves of Whole Foods or Trader Joe's? Well before you take one step, read this book. "Recipe for Success: An Insider's Guide to Bringing Your Natural Food to Market" by Abigail Steinberg is characterized as,"a shelf-help book." And it certainly covers all the questions you might have if you're thinking of getting your product out there.
Steinberg starts out with "bringing your food to market" and introduces her example, Michael's Perfect Pickles as a way of showing you what is needed. She's a senior executive in the natural foods industry and she's also offered her expertise to companies. So, she's the perfect person to give you the real deal on what to do for the product launch and beyond.
The book covers topics such as, owning your retail shelf space, partnering with distributors, FDA approvals, what you need to know about brokers and how to manage trade shows. She wraps up with information on whether you should sell once you get to a certain point, or expand. As she states in the conclusion, her desire is for you to learn from her hard-won experience. She says, "the natural foods industry is important because it can change the way we eat, clean and consume for the better."
Creating a product can be an important game-changer, but in order to make sure of its success, you have to understand how the system works.
If you're an entrepreneur with a strong desire and a great new product, make sure you add Abigail Steinberg's book to your library. The more you know, the more you can ensure your success in the marketplace. (Received a review copy.) Reviewed by Deborah A Bailey.
Amazon link: Recipe for Success: An Insider's Guide to Bringing Your Natural Food to Market