"Turning a Powerful Personal Brand into Content that Sells" with Ling Wong on Women Entrepreneurs Radio™
Ling Wong is author of the new book, "Copywriting Alchemy: Secrets To Turning a Powerful Personal Brand Into Content That Sells."
This book is designed for coaches, consultants, solopreneurs and small business owners who want to establish a standout personal brand and translate it into meaningful, powerful and effective marketing copy.
You'll uncover the 5 critical layers of a powerful and sustainable personal brand, and be taken through a step-by-step process to build yours on a solid foundation.
The reason why most branding exercises fall short is that many people end up with a "brand style guide" yet unable to communicate its essence through their marketing content. They ended up with plain vanilla copy that sounds like everybody else. Their voice and personality got lost in translation.
This book presents an integrated process to help you craft a powerful personal brand and turn it into content strategy, copy and marketing materials that connect and resonate with your readers, making conversion a natural next step:
* How to use the personal branding process to filter out distraction so you can get off the marketing hamster wheel and do what matters
* 5 critical layers of a powerful personal brand that builds trust, credibility, and relationships to get more clients.
* 3 content principles to build connection and resonance with your audience.
* 3 copywriting directives to turn your personal brand into powerful marketing content.
Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts -- by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she's well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
Ling's new book launches on 11/22/16 and will be available as a free download for a very limited time. Learn more about getting your copy here: http://business-soulwork.com/PBbook/
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