5 Success Tips for Small Businesses

by Chris Atley

Running a small business can be a grind. What’s that phrase? Entrepreneurs quit their corporate jobs so they no longer have to work 9-5, only to end up working 70-hours a week??!! We definitely don’t want that to be the scenario for you.

Running a successful business does take a lot of intention and time, but what if you can work smarter instead of harder? What if operating from an inspired and empowered place, can short cut the length of time it actually takes to achieve the results you are looking for?

Well, after helping thousands of entrepreneurs around the globe, I have discovered how to just to do that. Here are 5 tips that will help you move into an empowered place, where you will be readily able to see the solutions that are already there for you that will lead you to the results you want to create.

1. Understanding Beliefs.
This is probably the single most important area to start studying if you haven’t already. I always say that being in business for yourself is the best personal development course you can ever take, as you are forced to get out of your own way if you want to be successful.

By getting out of your own way, I mean looking at the belief systems that are controlling your perception, decisions and behaviours. Beliefs are the underlying operating system for how we make our decisions and therefore what we decide to do and not do. They live in our subconscious mind, which does not have the ability to accept nor reject information. Meaning, any time we have an emotional reaction to something, the belief around it is automatically accepted into our subconscious mind unless we are using our conscious mind (which can accept or reject information), to vet what goes in there.

Most people don’t realize they can do this, and what happens if they don’t! So if deep down we don’t feel worthy of success, we will see life and make designs form this lens. We must first get clear on what is in there, and then reprogram it with new empowered beliefs if what’s in there isn’t so great.

2. Be of service first and foremost always in your businesses. When we can accept and trust the universe always has our backs, and is going to show-us more and more people and opportunities to serve, we can relax, have fun and be of complete service. We’re not worrying about money in this place or where the next client is going to come from. The money is secondary. Helping and being of service is primary. Start asking each and everyday who you can help and ask to be directed to them like a magnet.

When you are spending time with a potential client to serve, ask a ton of questions. It’s not about you, it’s about them. How you can serve and help them in that moment? You won’t know unless you ask questions and focus on them. You might discover that it’s not your product or service that will help them or make the most sense at that time. That’s okay and you have to be willing to let them go. This is where standing in faith that you are always going to be guided to be shown more people to help is imperative. You are taken care of, if you let yourself be.

3. Honour and love yourself enough to receive. What you put out you will get back more of. If you’re not feeling good enough deep down, you will see more in your life to not feel good about; i.e. debt, overwhelm, stress, etc. If you’re feeling good and relaxed, you will see more in your life to feel good about, i.e. results, awesome clients, time with family, etc. Note, I said “see” – this is all about your perception. It’s about how you’re “seeing” what is happening on your life. Like attracts like, so if you feel good you will notice more of the good, which leads to seeing empowered solutions and all of your next steps.

The best way to feel good is to make time for self-care. Self-care is really about appreciating yourself enough to do the things you love that bring you peace. What is that for you? Schedule it in every day. It also enables you the space to hear / listen / receive the guidance that is there for you. Take the time to tune in.

4. Follow-up. It’s important to have an empowered follow-up system in place for after you have connected with people. You may have a different plan depending on how you connect with people, i.e. via phone, email, meetings, live events, etc. It may also differ based on how you know them and whether or not you have actually talked to them already (and how many times). Map out a complete follow-up system, so that you can funnel people through this plan and assign dates for follow-up on your calendar. I see business owners fall short in this area all of the time.

Follow-up is everything. I recently reconnected with someone who I have been checking-in with for two years! This led to coaching their private group and additional private coaching with people in their company. This all came about because I genuinely cared about this person and was being of complete service and continued to follow-up.

5. SAY YESS!!!
Take massive action in your business by saying yes to all of the inspired opportunities that come your way. It will feel scary and is like exercising a new muscle, but so worth it in the end. Once you say yes, the universe can show you the way to make it happen – each and every step along the way, and not a second before hand. The yes has to come first. DECISION FIRST. This is where trusting in something bigger then yourself, and knowing it has your back is of utmost importance! Practice this often. It will help to think back to a time when you have said yes to something, and made it happen no matter what. It’s this type of tenacity and perseverance that will enable you to keep seeing empowered solutions and next steps.

Above all else have fun creating the business and lifestyle you desire! Connect with why you are doing this each and every day to stay inspired, and please reach out anytime if you’re feeling stuck or want help stepping into the best version of yourself! You’ve got this.


Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.

Photo credit:

Anthony Ginsbrook
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"The Reality of Today's Mom Entrepreneur" with Pamela Webber, Chief Marketing Officer of 99designs on Women Entrepreneurs Radio™

Show #420

Topic: "The Reality of Today's Mom Entrepreneur" 

Pamela Webber is Chief Marketing Officer at 99designs, where she heads up the global marketing team responsible for driving customer acquisition and increasing lifetime value of customers. She is passionate about using data to derive customer insights and to find “aha moments” that impact strategic direction.

In addition to her experience as a marketer, Pamela brings a host of first-hand experience as an ecommerce entrepreneur and working with fast-growing startups. Prior to joining 99designs, she founded weeDECOR, an ecommerce company selling custom wall decals for babies' and kids' rooms, and also worked as an executive marketing consultant for True&Co, a wildly successful ecommerce startup specializing in custom-fitted women’s lingerie.

Earlier in her career, Pam served in various corporate strategy and marketing positions with brands Borden, eBay and its subsidiary, PayPal, Inc. A resident of San Francisco, Pamela received her BA from the University of Pennsylvania and a MBA from Harvard Business School. 


Twitter: @pamwebber_sf
Linkedin: https://www.linkedin.com/in/pamwebber/
Facebook: https://www.facebook.com/pam.webber

www.99designs.com (on Twitter: @99designs)


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2017-06-21T04_00_00-07_00


Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
http://subscribeonandroid.com/dbcoach.podomatic.com/rss2.xml

Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/podcast/the-reality-of-todays-mom-entrepreneur-with-pamela-webber-chief-marketing-officer-of-99designs




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Shopping Tips for Women Short on Time

by Arden Brewer

I don't have enough time, is probably the number one complaint of businesswomen everywhere!

Beating the clock is always a huge challenge. We all want to look good, but who has the time or energy to go the mall, or even peruse the internet to find something wearable? Not when there's a slew of emails to respond to, kids to pick up from school, and tired feet to put up after a busy day of work!

Shopping can seem like an additional chore, but luckily it doesn't have to be!

These time saving tips will help you streamline your shopping experience, so you can look good and spend more time doing the things you love!

1.     E-mail subscriptions

A super simple thing you can do right now is subscribe for your favorite stores' e-mail list. This will keep you up-to-date on new collections coming out, and let you know of any upcoming sales or promotions. Many times stores will include specific items you can shop for directly via e-mail. Shopping directly from your inbox? Hey now, that sounds easy doesn't it?!
 
2.     Online subscription boxes

There are several companies out there such as, Stitch Fix and Trunk Club, that send a box of clothing directly to your door! These companies start out by having you complete a style questionnaire. They will then gauge your needs, sizes, and budget. Afterwards, you'll work with a digital stylist who will find the right pieces specifically for your body and lifestyle. They will send you a box of these carefully selected times. You keep what you want, and send the items you don't care for back! What's best about this option is that it is all done from the comfort of your own home. You can't beat that!

3.     Shopstyle.com
This is one of my favorite online tools. Instead of combing through a mess of different websites, shopstyle.com organizes items from hundreds of stores in one easy-to-shop site. Their search filters are a fantastic feature. Say you are looking for a a cocktail dress, then you could filter by size, color, brand, and price to bring up the specific items that suit your criteria. Voila! No more endless scrolling!
 
4.     In-store Stylist

This option tends to be a bit intimidating for some, but it doesn't have to be! In-store Stylists are a perfect option if you want to have specific items pulled from the shelf for when you arrive to the store. Most major department stores have this service available. Make an appointment, and let the stylist know what you are looking for: (sizing, price point etc). They will select items that suit your needs. All you have to do is show up and try the items on for size! You won't have to do any actual shopping! How convenient is that?


5.     List it!

We all love a good list right?! The most time-consuming part of shopping is not knowing what we are looking for, or where to find it.  Spending hours wandering about aimlessly from store to store thinking we will "know it when we see it," leaves many of us feeling frustrated and exhausted. Before you hit the streets, why don't you make a list detailing exactly what you need? Just like writing out a grocery list, writing out a shopping list can save time in the long run! 

Shopping isn't always a blast, but it shouldn't have to be another stressful chore. Utilize a few of these tips, and you will be well on your way to painless shopping in no time!


About the Author: Arden is a personal stylist who is obsessively passionate about helping women create a wardrobe they love. She takes a lifestyle specific approach when coaching her clients so their ward-robe reflects their specific lifestyle. For more style strategies visit  www.LifeViaStyle.com.
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The Truth Behind Podcast Guesting with Kerry Heaps on Women Entrepreneurs Radio™

Show #419

Topic: The Truth Behind Podcast Guesting 

Kerry Heaps returns as co-host for this discussion. If you're looking to become a podcast guest to get more exposure for your business, listen to this show first. Get the truth about what's hype and what's real from two experienced podcasters.


Along with a few other things, we discuss:
why podcasting is not the path to instant riches, why you're wasting your time if you're not promoting your appearance, what to do if you want to be the type of guest podcasters love.

Kerry Heaps is the Founder and Publisher of Strictly Marketing Magazine.  She is also the host of Strictly Marketing Talk Radio. The magazine has recently spun off an online community for women (and men too) looking to gain more media exposure, Pitch like a B*tch Media.  She owns Knockout Marketing, a Business-to-Business telemarketing and lead generation firm.  Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm so I figured this would be a great way to add in some revenue while the business gets up and running."

She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey." The company currently specializes in marketing, with the Magazine, talk radio program and online community for Women in Marketing.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.entrepreneursenvogue.com and she also writes occasionally for www.sheownsit.com and www.womensprospects.com.  Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.

Websites: 

Pitch Like a Bitch Media, www.pitchlikeabitchmedia.com 

Strictly Marketing Magazine & Talk Radio:  http://www.strictlymarketingmagazine.com

Appointment Setting by Knockout Marketing website:
http://www.appointmentsettingbyknockoutmarketing.com 
 


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2017-06-14T04_00_00-07_00


Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
http://subscribeonandroid.com/dbcoach.podomatic.com/rss2.xml

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How She Does It: Imelda Arcilla of enstigate entrepreneurs

Deb's note: The day of this post I received word that Imelda had passed away suddenly. At this time I have no updates and don't know what the future plans are for enstigate.


Imelda Arcilla is multi-passionate working in the Healing Arts, Transformation, Writer  and has a passion for helping Creative Entrepreneurs thrive in their unique way. And President of enstigate entrepreneurs where they help entrepreneurs get capital through creative loans.

Imelda was a previous guest on the Women Entrepreneurs Radio™  show.

Listen to her interview here: https://www.podomatic.com/podcasts/dbcoach/episodes/2017-05-17T04_00_00-07_00


Deb Bailey: Welcome to the blog, Imelda. Why did you come up with enstigate for entrepreneurs?

Imelda Arcilla: Great to be here, Deb. We believe it's entrepreneurs that are part of what's changing the game as far as in innovations, creating valuable products and service to the world while taking your financial vision and destiny into your own hands.

We're passionate entrepreneurs helping entrepreneurs because we understand the challenges. We laugh about how we've hit every branch on the way down to really understanding how this all works. So, we have the hard-earned wisdom to share with others so they don't fall into the common traps.

Ultimately, we're not just helping them succeed in business but what the success of that business means overall. It's supporting their dreams and freedom to do more things that they love, enjoy and contribute to. There's always a bigger vision that pulls us and in this way, it's not a constant work by pushing, but a pull by something greater than us.

So, we're connecting the dots for entrepreneurs to make it easier for them to find the capital they need. Because the world of financing can be quite overwhelming and tricky especially if you're just starting out or have been in business but don't know about finding money to expand.

There are many reasons businesses fail, funding shouldn't be one of them. That's the easy part is our motto.

I also work in the transformation and mindset area with entrepreneurs and what I realized was they just needed some extra money to either jump start their business or need capital to grow into the next level, but didn't know how to go about it. So, they'd spin their wheels and either get burned out or quit. When all they needed was some guidance and cash to get them to the next stage.


Deb: Why are you also targeting funding for females? 

Imelda: Women business owners are over 35 percent and growing generating over 1.5 trillion in sales. The crazy thing is women only receive 7 percent of venture capital or investment money and loans are usually at least 15 percent lower than men with higher interest rates.

Needless to say, women's ability to get capital is disproportionate to their rising contribution. Even though there are women entrepreneurs there aren't as many high profiles as men. We have to change that if we want to see more high profile women entrepreneurs out in the world to aspire to. Because it's very much possible and we are ready for it.

When that becomes a reality, women are seen just as competent if not more than the men. And hopefully the pay wage can also be equalized. The Finance world has been men driven and a dominated sector so it's difficult for women to impact, unless we make a concerted effort to break through the old establishments. I believe we poised for that.


Deb: What advice would you give to women entrepreneurs who are just starting out in researching for funding? 

Imelda: Do your due diligence.

There are traditional bank lenders, venture capitalists, angel investors and alternative or creative loans. Crowd funding is becoming more popular but it can be a hit or miss with a lot of time invested in it. Weigh out the pros and cons before you make a decision.

The traditional bank route have stricter guidelines and qualifications, vc's again only fund a very small fraction of women, and angel investors want equity and can persuade the original intention of the entrepreneur's creative vision.

And this is where we come in as alternative and creative loans. The qualifications for these loans tend to be more lenient. We offer different products depending on what is needed and where the business wants to go. So not all products are right for each unique entrepreneur and business. That's a big one because if you get talked into something that isn't right you, you could end up paying for it down the road. It happens all the time. So, you have to trust the person or lender you're relying on to get you the best loan product for your business at the time. Do your due diligence is very much an important mantra.

We have an Angel loan that is different than the Angel Investor where we give you the loan and we don't require equity and we don't interfere with the vision of the company. Now that's a real Angel!



Deb: What are the "lessons learned" that you'd like to share?

Imelda: hen we meet our challenges, and overcome them a new level of playing field opens for us which has its own set of challenges. Again, you'll overcome to conquer and reach a new plateau. So, challenges are like obstacle courses each problem is meant to elevate or expand you.


Deb: Who are your ideal clients?

Imelda: My ideal clients are women at any stage of their business. Whether they're ready to start and they need help with capital. Or have been in business for a little while and ready to expand or have been moderately successful but want to take it to the next level.

The funding is for anything from marketing, materials, equipment, revamp your brand, hire a success coach or assistant, technology to enhance your business, bridge the slow times, accelerate your six figure and up aspirations or whatever you need it for. Having money available can jump start not only your business but create momentum especially when you find your business in a lull. It supports your ideas, creativity or innovation with a way to bring them to the people who want it.


Deb: What inspires you to do this work?

Imelda: I think that money, financing and getting funding can be very complex and women don't feel comfortable or confident in this area. They'll try the traditional route that's very limited in their offering. The current state of the finance world has been very complex, convoluted and primarily have been for a very few. So, it's no wonder it has this stigma. But money and getting funding doesn't have to be so complicated there's a simpler way to all this we just have to create it and then make it available to ease the challenges already inherent in being a female entrepreneur. 

We are innovating the old template of financing and bridging it through creativity and soul mission. It connects to the human side where the financing world traditionally has a disconnect.

People are willing to do the work, they just need the basics building blocks and money is part of that reality architect.


Deb: What's your vision for your business?

Imelda: My ultimate vision for enstigate* entrepreneurs as it pertains to female funding is that we contribute to changing the game for women entrepreneurs in how they get capital and allow it to be more accessible for them so they can create their dream business and life without struggling or eventually quitting. Their rising number and huge contribution to the economy should drive the market for more lenders and investors to participate. If you have a product or service that enhances life or contributes to humanity thriving that deserves to be successful!


Deb: What advice would you give to women entrepreneurs who are just starting out?

Imelda: Make sure your why also serves the larger good somehow. There is grace in that.


Deb: That's excellent advice. What do you wish you could tell your younger self? 

Imelda: Trust yourself more and your intuition.


Deb: Thanks so much for joining me today Please share website and social media URLs.

Imelda: Enjoyed it, Deb. Here are my links.

Website-
           Funding - http://enstigate.com/
           Transformation Mentoring- http://imeldaarcilla.com/

Social Media-
             https://www.facebook.com/Imelda-Arcilla-148226671880228/?fref=ts
             https://twitter.com/ImeldaArcilla1
             https://www.linkedin.com/in/imeldaarcilla/

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Sally Coldrick and Rachel Hentsch Founders of InfinityFoundry on Women Entrepreneurs Radio™

Show #418

Topic: Curiosity as a tool for life that leads towards learning and growth 


Sally Coldrick is a visionary leader with a background in strategic marketing. She is a connector of people and pioneer of big ideas which is complemented by her passion to inspire curiosity in those around her to solve problems creatively. Sally has two children (aged 4 & 7) and is married to an Englishman. They currently live in Brisbane, Australia.

Rachel Hentsch is an energy volcano and believes in the power of Technology as a means to enhance the human Sharing experience at all levels: spreading opportunities to learn, discover and grow. She is an Architect-turned-Digital-Entrepreneur, mother to five children (ages 12 to 23), is happily married and lives in Rome, Italy.

Business URL: https://www.infinityfoundry.com/

Twitter Account info: @InfinityFoundry (https://twitter.com/InfinityFoundry)


Curiosity Challenge free mini course: http://infinityfoundry.thinkific.com/

Full course - The Curious Entrepreneur online course:
http://infinityfoundry.thinkific.com/ 

o   Instagram: infinityfoundry https://www.instagram.com/infinityfoundry/
o   Facebook Company Page: https://www.facebook.com/infinityfoundry/
o   Medium Channel: https://medium.com/infinityfoundry-by-mitsisters
o   Youtube Channel: https://www.youtube.com/channel/UCFXkhdR6lhEDd0dzAWKiB2A

Social Media Profile URLs:

o   Rachel’s personal Facebook profile: https://www.facebook.com/rachel.spadafora
o   Rachel’s LinkedIn profile: https://www.linkedin.com/in/rachelhentsch/
o   Rachel’s Twitter: https://twitter.com/RachelHentsch
o   Rachel’s Instagram: https://www.instagram.com/cccalyxxx
o   Sally’s personal Facebook profile: https://www.facebook.com/sallyCcoldrick
o   Sally’s LinkedIn profile: https://www.linkedin.com/in/sallycoldrick/

Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2017-06-07T04_00_00-07_00

Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
http://subscribeonandroid.com/dbcoach.podomatic.com/rss2.xml

Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/podcast/sally-coldrick-and-rachel-hentsch-founders-of-infinityfoundry 

Listen on YouTube:
https://youtu.be/jXOn7XDGW1s



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Infographic: How Mompreneurs Balance Business & Family

New Mother’s Day Survey Sheds Light on Reality of Today’s “Mompreneur”


Mom entrepreneurs typically start their businesses after their child hits school age, overwhelmingly serve as the household’s primary caregiver, regularly put in a “second shift” after kids go to bed, and are more likely to sacrifice working out and socializing with friends over missed family time. They are also significantly less likely to raise outside funding for their venture than male parent entrepreneurs, but often have the support of a network of fellow entrepreneurs.

These are just a few of the topline findings revealed in a recent survey by online graphic design marketplace 99designs that polled more than 1,290 male and female business owners with at least one child under 18 from US, Europe and Australia about various aspects of their business and personal lives.

For more detailed findings from the 99designs Mother’s Day Mompreneur Survey, along with details about methodology and an infographic, along with interviews with several influential mompreneurs, please visit https://99designs.com/blog/business/mom-entrepreneur-infographic/




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10 Powerful Tips to Write and Sell Your First eBook

It takes time to write an e-book. Even if you are done writing one, you should still keep working in order to promote the e-book and sell as many copies as possible. Take note that no matter how great the book is, there are a lot of other people who write quality e-books.

The goal is to stand out and attract people to get what you offer. It only means that there must be something unique about the e-book that people could not get elsewhere. The book should be worth the pay. Otherwise, they won’t trust you again should you publish an e-book in the future.

Take time to inform people about your e-book. Create a social media account in various platforms. Tell everyone that you have an upcoming e-book. Make pre-order possible so you have guaranteed buyers even before the release.

You should also provide free copies through raffle draws and other means. Create noise as much as possible. This is how you ensure that people know about your e-book. Take note that there are a lot of e-book writers that don’t have quality write-ups. They are just so great when it comes to advertising. This is why they have created popular e-books.

Quality should be the priority. In the end, people will know if you have done something amazing or not. To help you with writing and selling e-books, check out the infographic below. Make use of it to come up with something really amazing for people to learn from.

10 Powerful Tips to Write and Sell Your First eBook (PbS)
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"Healing Depression" with Writer & Artist Leah Oviedo on Women Entrepreneurs Radio™

Show #414

Topic: "Healing Depression"

Leah Oviedo is a writer, artist, self-defense instructor and urban farmer. After healing from a long depression, she became certified in mental health first aid and is intent on decimating the stigma of depression.

She hosts weekly depression support groups, creative expression and uses social media to reach out to those who are suffering from mental illness. She recently published a book about her experience with depression.

The book, “D.I.Y. Therapy: Healing Depression” is currently available as both a paperback and e-book on Amazon. http://amzn.to/2s85nAA

Website, https://impoweryou.org
Amazon author page, https://www.amazon.com/Leah-Oviedo/e/B007LMUEJ2
Instagram, Impoweryou, https://www.instagram.com/impoweryou
Facebook page, Healing Depression With Loving Kindness, https://www.facebook.com/diyhealing/
LinkedIn, https://linkedin.com/in/leahoviedo
Twitter, https://twitter.com/mpwru

"D.I.Y. Therapy: Healing Depression"
Book Summary:
Have you ever wondered what you could do -what possibilities would open up- if you didn't feel overwhelmed by depression?

When traditional therapy is out of reach or isn’t working it’s time to cultivate your own therapy plan. In “D.I.Y. Therapy: Healing Depression”, you will learn realistic and inspiring tools to use on your healing journey. After suffering from depression for 17 years, Leah Oviedo decided to start her own healing journey. She finally found what she needed through years of self-care research and hands on learning where she was the guinea pig.

In this book you will discover how to:
· Create a healthy self care routine
· Calm anxiety and break up with depression
· Discover how intuition can guide your healing journey
· Become aware of your emotions and forgive yourself
· Cultivate inner peace by following your heart song

Depression is a natural response to pain. Yet unlike a physical illness, it carries a stigma that stops most people from seeking help. Healing from depression is challenging and frightening, but it may be the bravest thing you ever do. Are you ready to heal?

Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2017-05-31T04_00_00-07_00

Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
http://subscribeonandroid.com/dbcoach.podomatic.com/rss2.xml

Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/diy-therapy-healing-depression-with-leah-oviedo

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Soul Rich Woman TV with Entrepreneur Genecia Alluora

Hi there!

Check out my interview with Genecia Alluora of Soul Rich Woman. I was a guest on her show, Soul Rich Woman TV. We talked about how to be a woman of influence, and a few other things!

https://youtu.be/ZbMX8N5LUWk



Genecia was a guest on Women Entrepreneurs Radio. You can listen to her show here: https://www.podomatic.com/podcasts/dbcoach/episodes/2017-04-26T04_00_00-07_00

Genecia Alluora Luo is a former Miss Singapore and recipient of South East Asia Woman of Excellence 2010 and a founder of Queenz8 Business Group with 10 years of solid business experience in the fields of e-commerce, beauty, co-working spaces and F&B.

She is also the founder of Soul Rich Woman and a public speaker on the subjects of social media, entrepreneurship, brand building and e-commerce.

As a business mentor to 8000 women at Soul Rich Woman, Genecia empowers them tin the areas of health, wealth and happiness with the mission "I create my life."

She shares daily business and marketing advice to help aspiring businesswomen 1. attract more leads and customers, 2. increase and double sales and 3. maximize profits for business growth.

Soul Rich Woman also teaches women to leverage on the internet to earn money to invest and create passive income structures so that they can win the money game, become financially free and have more time to pursue their passions in life.

http://geneciaalluora.com/
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Digital Marketing 101 for Budding Entrepreneurs


by Nicole Letendre

Marketing is one of the last activities many entrepreneurs and new business owners think about, but it is an essential part of growing a sustainable business. Today, the most effective marketing is digital.

What Is Digital Marketing?

Digital marketing is advertising delivered by digital channels:
  • Search engines
  • Websites
  • Social media
  • Email
  • Mobile applications

The point is that the message is delivered online.

Types of Digital Marketing

Digital marketing isn't all one technique. It's a group of practices designed to build awareness of your company, educate customers about the problems you solve, generate leads, and convert customers.

Search Engine Optimization

Also known as SEO, search engine optimization is the practice of defining the terms you think people would use to find your offering through a search engine; these are called keywords. Each page of your website will be "optimized" by placing one or two of your keywords in specific components of the page, such as the title, URL, and body content.

The search engines will index your pages and then display them on a search engine result page (SERP) when someone searches using that keyword or phrase.

Content Marketing

Content marketing is the key pillar of SEO. Content is anything that educates, inspires, or compels visitors to read or view it. Content can be:
  • Blog posts
  • Videos
  • Podcasts
  • Ebooks
  • Infographics

Create content that is relevant to your audience and place it online where your target customer spends the most time.

Social Media Marketing

Increasingly, people use social media to discover and research a brand or solution. Beyond posting on your own page, you can use social media in other ways.

  • Place and enable share buttons on your website and blog
  • Create peer-to-peer sharing opportunities
  • Develop quizzes and other interactive content

Your goal is to educate them and generate leads as well as share your content with others.

Pay-Per-Click

Pay-per-click (PPC) ads are those you see at the top of a search engine results page or to the right-hand side. It is set up through Google Adwords, and you only pay for the ad if someone clicks on it.

Email Marketing

This is the fastest, most direct, and most personalized method of getting your information to your prospects. You can develop a series of emails to nurture prospects through the buyer's journey as well as create emails with links to content or other offerings.

The Importance of Measurement


Measuring the effectiveness of your digital marketing is crucial to creating successful content and delivery systems. Select metrics that provide actionable data to help you determine what content and channels are working and what needs improvement. It is easy to change content on the fly or test two variations of the same message to see which performs better.

Build a digital marketing strategy that combines multiple online techniques to maximize lead generation and conversion. Create your content and put it where your target customers are most likely to find it.

About the Author: Nicole Letendre is the marketing coordinator for Bonafide, a digital marketing agency in Houston, Texas. She loves writing, social media and keeping up with the latest marketing trends.
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What Are Your Margins?

by Chris Atley

First, I want to start of this week’s article with us focusing on what is really important to you in terms of profit.

Have you taken the time to look at what type of lifestyle you are really wanting? If it’s been awhile, go ahead and do it again. Things shift, people change.

What do you really want? What is important to you?

We want to be really mindful of not falling into comparisons and “shoulds” here. What is important to you in life and business? What type of business do you ultimately want to run, what support do you need and what does it look like cost wise? Do the same in your personal life. What lifestyle do you want and what is important to you? Is it travel, experiences with your family, savings, college funds, etc.? What is it for YOU?

Get clear on this first and drop the judgment and comparisons from there. This is about you living life to the fullest on your terms and no one else’s.

Second, take what others are saying with a grain of salt. When a business owner talks about how much their company did in a given month or year, this is typically gross, not net. It’s not a criticism, but something to keep in mind when you hear this info. so that it doesn’t bring you down and make you feel bad for not being where you want to be.

You could be earning way less, but keeping way more. It’s all relative. A better determination of success is looking at your profit margin. How much are you earning versus how much you are keeping over a given period of time. That is a better indicator and most small businesses don’t look at that percentage.

* You can calculate your profit margin by taking your total revenue and subtracting your total expenses, and then taking that number and dividing it by your total revenue to get the percentage. The percentage is your profit margin.

Start looking at this for your own company and determining what you would like to see happen. The average standard for a healthy business is having a profit margin of 25% or over, generally speaking to give you an idea. Once you figure out your own profit margin, you can then use your own business results to compare to and not others going forward. Let’s get you to where you want to be in your business and what feels good for you, and not for someone else.

Happy calculating and planning!

Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.
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"List-Building for Your Business: What Works & What Doesn't" with Kerry Heaps on Women Entrepreneurs Radio™

Show #416

Topic: "List-Building for Your Business: What Works & What Doesn't" with Kerry Heaps on Women Entrepreneurs Radio™


Working to build your email list? There are a lot of myths around list-building. What works today and what doesn't? Kerry Heaps returns as co-host to discuss the ever-evolving rules of list-building for your business.

Kerry Heaps is the Founder and Publisher of Strictly Marketing Magazine.  She is also the host of Strictly Marketing Talk Radio. The magazine has recently spun off an online community for women (and men too) looking to gain more media exposure, Pitch like a B*tch Media.  She owns Knockout Marketing, a Business-to-Business telemarketing and lead generation firm.  Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm so I figured this would be a great way to add in some revenue while the business gets up and running."

She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey." The company currently specializes in marketing, with the Magazine, talk radio program and online community for Women in Marketing.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.entrepreneursenvogue.com and she also writes occasionally for www.sheownsit.com and www.womensprospects.com.  Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.

Websites: 

Pitch Like a Bitch Media, www.pitchlikeabitchmedia.com 

Strictly Marketing Magazine & Talk Radio:  http://www.strictlymarketingmagazine.com

Appointment Setting by Knockout Marketing website:
http://www.appointmentsettingbyknockoutmarketing.com 


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2017-05-24T04_00_00-07_00

Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
http://subscribeonandroid.com/dbcoach.podomatic.com/rss2.xml



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How to Start a Fashion Business

by Heneka Watkis-Porter

There's no shortage of business ideas. What is missing most of the times is "how-to" get started. With the right guidance, it is possible to have a successful fashion business. After all, clothing is one of the basic physiological human needs according to Maslow's Hierarchy of Needs.

You must be prepared to answer very honestly, these questions:
  • Do I really want to run a fashion business?
  • Do I have access to the necessary funding?
  • Do I have the skills that are required?
  • What is unique about what I'm doing?
  • Am I able to identify partners to help me?

If you are willing to put in the necessary work, here are some considerations to go from idea to market.

Idea Development & Research

1.    What is the concept behind the brand you are creating? If you don't already have a name, it's a good time to start brainstorming ideas.
2.    Who are you targeting?
3.    What is the messaging you want your brand to communicate?
4.    What is the research saying about the industry?
5.    What are the current fashion trends?

Market Testing

Once you've got clarity on the idea, it's time to test the market to see how it will respond to your new collection.

1.    Do a simple survey by asking persons in your target market to respond to things like price, quality, style, design, and brand image. A questionnaire developed in Survey Money for example could help.
2.    Who is your competition? What are they known for?
3.    Which top designer will you benchmark in your fashion business? - the idea is to look at someone in the industry who has already done it and to see what inspiration you may gather from them (not to copy what they are doing).
4.    What will be your unique selling proposition?
5.    How will you compete?
6.    What type of pricing strategy will you use to enter the market?
7.    What's the vision for your fashion business? Where do you see it 2, 5 or 10 years from now? Make sure to set SMART goals (specific, measurable, attainable, realistic and time-bound).
8.    Start putting a business plan/pitch deck to get partners involved and to stay focused on the vision. 

Funding Options
This is a vital part of developing your fashion business. Some possible sources include:

Personal funds

  • Loans from families and friends
  • Bank loan
  • Grants for small businesses
  • Investors

Be very cautious about taking out a loan from a bank at the early stage of your business. You want to ensure that your energy is focused on growing your business instead of worrying about the repayment of a loan which may attract high interests.

Grants are always a good option. Some donor agencies offer 100% grant funding while some require that you have some skin in the game and may go 70-30 for example where they will cover 70% of the cost while you cover 30%.

Creating Samples & Production

After carefully thinking through your idea and doing your market research, it's now time to create showroom samples to start seeking out prospective retailers. As you grow, you may decide to open your own boutique to offer your unique experience to your market.

1.    If your fashion collection is simple like t-shirts for example, you may source ready-made blanks from white-label sources and have them embellished with your custom designs.
You may also choose to identify a manufacturer to have them custom made according to your specifications as in the case of Patwa Apparel.
2.    If it is more elaborate, will you be the one designing or will you employ a fashion designer?
3.    Will you be the one manufacturing or will you outsource this to a production facility?


Once your samples are complete, you may opt to have the line produced on a larger scale by the facility that created your sample. If it isn't cost effective, there is always the option of manufacturing in Asia where production cost is usually relatively low compared to other places. The key to getting the best results from these sources which be very far away from you is to ensure that you take the time to research them properly. When you're satisfied, negotiate the terms to ensure it is a win-win for all.

Shipping & Distribution

You finally have your designs and you're anxious to get them to market. After all, what good is a product if it is not in the hand of a customer? A very important part of the process is the logistics of how this will happen.

Whether you will utilize drop shipping or ship directly to your customers, it is important to get familiar with the International Commercial Terms (Incoterms) to prevent any undue stress that can accompany the shipping process.

You've read this far which means that you are still interested in starting your fashion business. Consider these  questions as you prepare to get your product out to customers:

o    Are you targeting boutiques styled retail outlets?
o    How about department stores?
o    Will you sell direct to customers or direct to businesses?
o    Will it be offline or online or a combination of both?
o    Channels such as eBay, Etsy, Facebook, Pinterest, Instagram, Craigslist and Shopify are great options to consider.

You will need to start actively market your product so that others can know about your business.

 

Network like a Rock Star

Trade Shows are a great way to connect with buyers. You can also host a fashion show to get your collection introduced to your market. Write a press release about this and share it with your local media houses, inviting your media contact.

Bloggers love to be in on the action; building a relationship with them from the get-go is a sure way to help to build your brand. As you grow, they will be more than thrilled to keep up with your progress.


About the Author: Heneka Watkis-Porter is a serial-entrepreneur, podcaster, author, speaker, and fashion designer. She wakes up every day with a grateful heart as she lives her purpose of “life transformation through inspiration”. She is the leading lady behind Patwa Culcha International, the company that owns the authentic Jamaica clothing brand, Patwa Apparel. Listen to her podcast at http://henekawatkisporter.com. Email her at henekawatkisporter@gmail.com.



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5 Surefire Ways of Becoming a Successful Female Leader

by Yazi

Unlike the ancient times when leadership was particularly reserved for men, the modern world has seen successful women leaders from a broad range of industries, including fashion, politics, design, music, entertainment, and science. Perhaps you are wondering what these women possess to become extraordinarily successful, capture the hearts of their audiences, thrive in business, and create a huge following.

Wonder no more. The following guide will give you invaluable insight on effective management and leadership and how to become an inspirational leader who gets admired by many and leave a memorable legacy.

Be Assertive and Confident


All successful women will tell you that self-confidence is a major factor towards earning the trust of the people below you. This is where your assertiveness stems from; when you believe in your abilities, you can put your foot down as opposed to being a walkover. For instance, you should never open a discussion acknowledging your lack of business acumen as this would undermine your credibility as a female leader. Instead, you will want to learn everything you need about finance and identify the key metrics that give you the required insight in embracing financial knowledge.


Although true confidence has to come from within, one thing is certain: it has to with how you appear to people. By implementing confident body language techniques, you can improve your posture to seem more trustworthy. Practice these techniques and one day it will come out of you without trying hard.


Own your Destiny; Be Your Own Judge


The only way you can achieve notable financial goals is by creating a business that reflects your passions and ensuring to define success in your terms. You must focus on creating immense wealth for yourself while offering ample opportunities for your employees to thrive. Also, make certain to provide socially responsible services and products. Achieving your goals translates into you're moving a bar higher; think of your firm as a million dollar business from the onset and commit your efforts towards that direction.


Lead Like a Woman; Be Inclusive


Building effective leadership in business entails successful collaboration, consultation, and inclusion. These aspects will go a long way in building a culture where everyone's insights and ideas are considered while making decisions. Companies thrive on ideas; you will have to spend time seeking sources of innovative new products and services.

The easiest way you can propel your company forward is beginning by listening to others passively as a moderator and believing that there are no bad ideas. Subsequently, sieve through the information to leave what you don't need. Listening to your employees will lead a better brainstorming session and also open new growth opportunities. A workforce that comprises of people who feel valued will inspire commitment that helps you in achieving various organizational goals.

Fortunately, thinking holistically is a virtue that appears to be specific in women's leadership styles. You should, therefore, be able to go beyond the specific facts and numbers and take organization considerations and your personnel into account. This will aid in identifying opportunities, gaps, and risks that are often missed by your male counterparts, which will strengthen your competitive edge.


Create Exceptional Teams


The most common mistake made by a good number of leaders is the belief that success is only achieved by hiring executives from large companies. Avoid this error by appointing leaders who are capable of working effectively in a rapidly advancing entrepreneurial organization. Such people are capable of committing to a bigger cause while possessing values that are congruent with your own. These vital values include critical thinking, common sense, total respect, tolerance, and admiration for you as the entrepreneur. Giving thought to such characteristics will result in a team that is capable of identifying problems while implementing solutions that are concurrent with the evolving changes and challenges of the business.

Read this: Delegating to Team Members So They Pay for Themselves


Establish Priorities Based on Your Values


It is essential that you avoid getting so caught up in your work that you can hardly see the world around. You must establish priorities and focus on integrating all aspects of your life, and while at it, treat your time and energy as scarce resources. Most importantly, understand that a majority of successful female leaders are lifelong learners. You must, therefore, learn to create time for attending seminars and conferences, meet with experts, participate in networks that provide industry knowledge, and most importantly, read. Attending work-related events will afford you an opportunity to share knowledge and experiences with like-minded individuals, while personal networks of friends will give you a cohort of people to support you during tough times and celebrate with you over achievements.

Final Thought


Modern women are going up the rank of leadership rapidly by understanding that career success is not dependent on the male-dominated status quo. They instead embrace the uniqueness of diversity and overcome their doubts, which would otherwise prevent them from reaching their full potential. Similarly, you must learn to access both your masculine and feminine qualities and integrate them authentically in your decision making and leadership programs.

If you are keen on improving leadership effectiveness, you must focus on the virtue of perseverance; learn to stay the course even when the going gets tough. No leadership skill beats the ability to remain committed while believing in yourself and your business even in tough circumstances. While it's common knowledge that women are emotional beings, that fact should never stop you from achieving larger than life goals. Ensure that you communicate your emotions in a healthy way, identify your strengths and weaknesses, and be personally responsible for your life.


About the Author:
Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women’s lifestyle. In her parallel life, she loves reading and finding her own way to balance her time between writing, baking cakes, and personal training. Follow her on Twitter @yada_dadadada.
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"Evolving through Entrepreneurship" with Intuitive Soul Strategist Imelda Arcilla on Women Entrepreneurs Radio™

Show #413

Topic: "Evolving through Entrepreneurship"

Imelda Arcilla is a Mystic, Writer, Spiritual Guide, Energy Healer, Intuitive Soul Strategist who assists in Transformation so you can thrive in every important area of your life.

Her ultimate message is you have everything within you to succeed.  She creates innovative classes and content to helps others reach their highest potential.

She believes women entrepreneurs are paving the way for global change and is passionate about helping creative entrepreneurs, leaders, and heart-based businesses thrive in their unique way.

http://imeldaarcilla.com


https://www.facebook.com/Imelda-Arcilla-148226671880228/?fref=ts

https://twitter.com/ImeldaArcilla1   

https://www.linkedin.com/in/imeldaarcilla/


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2017-05-17T04_00_00-07_00

Subscribe on iTunes:

https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
http://subscribeonandroid.com/dbcoach.podomatic.com/rss2.xml



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How She Does It: Rachel Hentsch & Sally Coldrick of InfinityFoundry

InfinityFoundry is building a global community of makers, innovators and entrepreneurs. We like to think of ourselves as “entrepreneurial amplifiers” and “community catalysts”--- hopefully this will become clear as we tell you more about our mission.

InfinityFoundry is a two-legged creature: on one side, we focus on educating people to embrace Entrepreneurship through our online courses and publications. We believe in the value of collaboration and sharing, in cultivating the entrepreneurial mindset, and in equipping our students with tools and a holistic roadmap for their lifelong entrepreneurial journey.

On the other side, we are conducting a global Alumni experiment: [The Hub] springs from the MIT Global Entrepreneurship Bootcamp experience, which is also where InfinityFoundry was born. We are exploring and designing ways to harness, nurture and grow the community’s potential beyond borders and geographical circumstance.

To succeed in riding the rollercoaster that is entrepreneurship in the long term, you need to maintain  stamina (mind and body). By building and sharing a ‘tools for life’ kit that will expand and evolve over time, we will help others be more creative, become better problem solvers, embrace diversity, to be more collaborative and importantly, to do it mindfully.

Our flagship online course, The Curious Entrepreneur, is designed to bridge the gap between curious entrepreneurs and ready-to-go entrepreneurs through storytelling and entrepreneurship education. It is grounded in MIT's Disciplined Entrepreneurship framework, holistic in its approach, and applies globally.

Deb Bailey: Welcome to the Secrets of Success blog. This sounds like a very ambitious project. Are there any “lessons learned” that you’d like to share?

 Rachel Hentsch & Sally Coldrick:
It doesn't matter how young or old you are: you have the ability to unleash the power of your curiosity!

And the same applies for entrepreneurship - you are never too old or young to start - and we all have unique entrepreneurial superpowers that can be applied to benefit what you do in any environment.

When it comes to taking the plunge into entrepreneurship, while we totally agree that you should follow Nike’s direction and ‘Just Do It’ we also believe that preparation is essential - not just about the framework to follow from a business perspective but you must also mentally and physically preparing yourself for the trials and tribulations to follow. 

So we would add to  Nike’s advice, this pearl of wisdom from Abraham Lincoln: "Give me six hours to chop down a tree and I will spend the first four sharpening the axe."

You owe it to yourself to “derisk the risk” and give yourself the best chance of riding the  rollercoaster that is entrepreneurship for a long time, versus burning yourself out financially and physically and risk being left with a one-off, very painful life lesson.


Deb: Who are your ideal clients for InfinityFoundry? 

Rachel & Sally: Fostering an entrepreneurial mindset is beneficial for everyone and our mission is to help people flex and grow their entrepreneurial muscle!

Our audience for The Curious Entrepreneur online course spans a wide group:
  • students looking to start their own business or ramp up their entrepreneurial thinking skills 
  • the parent returning to work
  • the corporate professional thinking of entering the world of entrepreneurship
  • the intrapreneur, looking for ways to create positive disruption internally
  • Entrepreneurs wanting tools and a roadmap to improve their chances of success

The Curious Entrepreneur is, by definition, curious. They are not afraid to ask the tricky questions to uncover their true entrepreneurial purpose, passion and superpowers.


Deb: What are some of your successes and challenges?

Rachel & Sally: Put people first. Creating and building is in both of our entrepreneurial DNAs - we made The Curious Entrepreneur to help us really bring to life what we stand for, to share what we see as key elements to long-term success as an entrepreneurial thinker, in whatever shape that takes. For example, as a duo, we both build and create very differently, but have learnt how to interplay our own strengths. It was a tremendous test of our working relationship.

Frame all challenges as learning opportunities. Selling is hard. Being fully immersed in what you are doing can leave you blind-sided. Be brave and bold and ask for help when you need it. We ask regularly. On the flipside - offer help too: aside from the obvious reward of knowing you have helped someone out, you also get to learn new things and it helps strengthen human connections besides being wonderfully energising.

Find a trusted support network. When you are bootstrapping, a trusted support network is critical both as a sounding board and to lift you up. We formed our first collaboration with DNA Unwrapped and now speak with its CEO and Founder, Rebecca Fielding every Wednesday. We share “war stories”, brainstorm ideas, and just find such comfort in knowing that we have each other’s backs. People need to come first. Believe in what you do, otherwise how can you expect anyone else to?

Politely ignore the naysayers. This will sound cliché but you simply must not let them get under your skin and distract you from achieving your vision. It is tempting to want to respond to them with how they really make you feel at times-- but don’t you want to invest that energy in building relationships with the people who believe in what you are doing? We do!



Deb: That's great advice. What inspires you to do the work you do?


Rachel & Sally: InfinityFoundry sees the world as a borderless, richly diverse ecosystem. There is an opportunity for greater human connection and mutual empowerment, that could allow each of us to contribute to one another's success. Knowing the power that this holds drives us to look for ways to create more opportunities for human connection in a meaningful way.



Deb: What advice would you give to women entrepreneurs who are just starting out?


Rachel & Sally: Two things.

1 - Curiosity is the starting point for growth.Cultivate your curiosity - get comfortable asking questions, learn to ask the right questions at the right time! And do not stop talking to your customers and asking them what they want so that you fully understand their problem, so you can solve it.

2 - To be an efficient and effective entrepreneur, you must look after yourself in a holistic way. We believe that this aspect is often ignored, but it is in fact all-important. If you ‘skip’ this aspect you will not have the stamina required to succeed. We want to encourage you to be mindful and care for yourself while you build a new venture.



Deb:  Even though you love what you do, there has to be some downtime. What is your favorite activity to relax and unwind?


Rachel: this may sound totally counter-intuitive, but my personal formula for rebooting my mind and body is to indulge in a day of dirtbiking with my husband, once a week.

Sally:
A vinyasa yoga class and then reading a physical book, ideally overlooking water or somewhere with a view. Recharging, learning and escaping all at once to be recharged and ‘available’ for my family and work. Audio books to a lesser extent.



Deb: Looking back, what do you wish you could tell your younger self?


Rachel: I think my mother actually told “my younger self” the most important thing of all: do what you love, the rest will come.

Sally: Don’t stop being curious, keep challenging the status quo.


Deb:  I'd like to hear more about your online course. How did you come up with the idea for it?

Rachel & Sally: Our first online course just seemed to flow organically as a natural consequence of the experience we had acquired over a lifetime of learnings and experiences, of our coming together as business partners, and of our passionate desire to help others swiftly get to a place of awareness and empowerment.

By blending our collective experience and our MIT New Ventures Leadership teaching accreditation, we see ourselves being able to create great impact. The Curious Entrepreneur is the entrepreneur of the future. We have created a Toolkit to help people not just during a short burst of interest, but to last throughout their lifetime.

Entrepreneurship is hard. Really hard. You need to be able to dig very deep to get through some of the obstacles. We will all fail at some time (we’ve had some great stories!) but we feel compelled to help others create the best possible odds as they work towards building success.

We curated and built The Curious Entrepreneur because entrepreneurial skills and thinking are needed now more than ever. You need to possess the right toolset, which is acquired through developing your existing skills, acquiring new ones, and learning how to be anti-fragile.

As we started to distill our knowledge into our first online course, other ideas began to flow and so we already have mapped out a collection of other courses that will soon follow.


Deb: What do you hope the course participants come away with?


Rachel & Sally:  Our aim is to provide our participants with tools for life - not just a fun course on entrepreneurial theory. What we teach is much more all-encompassing and will touch upon all areas of your life, including listening to your body, growing your grit, how to draw strength out of your weaknesses and worst moments, and how to unlock your curiosity as the starting point of joyous discovery and creation. Investing in yourself and understanding your own entrepreneurial strengths (and these are different from your strengths in the corporate world, or as a parent!) as well as learning to cultivate your curiosity, will provide tools for life.


Deb: Thanks for stopping by! Please share website and social media URLs.


Rachel & Sally: Thanks! We enjoyed it. Here are the links.


 Business URL: https://www.infinityfoundry.com/

Twitter Account info: @InfinityFoundry (https://twitter.com/InfinityFoundry)

Instagram: infinityfoundry https://www.instagram.com/infinityfoundry/

Facebook Company Page: https://www.facebook.com/infinityfoundry/

Medium Channel: https://medium.com/infinityfoundry-by-mitsisters

Youtube Channel: https://www.youtube.com/channel/UCFXkhdR6lhEDd0dzAWKiB2A
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The Key to Creating Your Personal Fashion Style

by Claire Ashley

When you stay true to your personal style, you'll be standing out for the right reasons. Your style is part of your personal brand - your way of showing up in the world.

Standing out in business is easy when you align with your unique brand. But when it comes to fashion, it can be a bit challenging. Just one more thing to add to the busy entrepreneur's to-do list!

Tired of being bombarded with fashion suggestions from different shows, magazines and advertisements? Those suggestions might be terrific for some, and totally wrong for others.  So forget all the advice that might not be a fit for your personal style, and check out the tips below.


Dress to showcase your natural style

Start by choosing the clothes that best compliment your features. Get to know about your body type and then dress to accentuate it. Whether your style is quirky, "boho" chic, dressed down or dressed up - it's all about feeling good in your own skin.

Clear out unnecessary items

Screen your closet for the unnecessary items: such as outdated outfits or items you no longer wear.  Donate them or give them away to friends/family. Clear your closet and make room for new items that are a fit for your style right now.

Wisely choose the color of your clothing 

Colors are very important and can accent an outfit. For instance, if you prefer dark colors, a bright scarf can add style. Accessories can make an older outfit look fresher and updated (just in case you can't bear to part with your older items). Not sure which colors look best on you? Here are a few tips for finding the right colors for your skin tone.

Do not over-accessorize

As Coco Chanel rightly said, "Get yourself fully dressed and then, before walking out of the front door, pause by the mirror and remove one item." Always keep in mind that simplicity is the key to a stylish look.

Keep it simple. For instance, a pearl necklace, a ring or a cute belt can pull your outfit together in an exceptional way.


About the Author: Claire Ashley is a Fashion Designer and Blogger at https://www.menssuithabit.com/ who loves to share her professional views on latest Men's styling trends. She is a creative dynamite who believes that the world should honor two things limitlessly: Ideas and beauty! :)
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