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"Empowering Women to Succeed through Entrepreneurship" with Entrepreneur Genecia Alluora Luo on Women Entrepreneurs Radio™

Show #406

Topic: "Empowering Women to Succeed Professionally through Entrepreneurship"

Genecia Alluora Luo is a former Miss Singapore and recipient of South East Asia Woman of Excellence 2010 and a founder of Queenz8 Business Group with 10 years of solid business experience in the fields of e-commerce, beauty, co-working spaces and F&B.

She is also the founder of Soul Rich Woman and a public speaker on the subjects of social media, entrepreneurship, brand building and e-commerce.

As a business mentor to 8000 women at Soul Rich Woman, Genecia empowers them tin the areas of health, wealth and happiness with the mission "I create my life."

She shares daily business and marketing advice to help aspiring businesswomen 1. attract more leads and customers, 2. increase and double sales and 3. maximize profits for business growth.

Soul Rich Woman also teaches women to leverage on the internet to earn money to invest and create passive income structures so that they can win the money game, become financially free adn have more time to pursue their passions in life.

Soul Rich Woman Mastermind community is a collaboration of like minded, sassy, and forward-thinking women that showcase the authenticity of being healthy, wealthy and happiness. Women who are united in the goal of raising the bar and revealing the brilliance of working less, living more, loving a rich life and pursues their dreams.

A Soul Rich Woman will take everything you’ve learned about the building a profitable online business and flip it – right side up. By the time it happens, you’ll gain a fresh perspective on this industry, and a brand new outlook on…yourself. To dispel the misinformation surrounding women in Asia fulfilling a more laid back, submissive, family role, instead, she explains how regular women can live a life of freedom, choices, happy, healthy lives while building a business which can produce RICH income, both courageously, and confidently!

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Investing Advice for Women Small-Business Owners

by: Samantha Paxson, Chief Experience & Marketing Officer at CO-OP Financial Services

Women increasingly desire flexible work schedules that free them from 9-to-5 obligations, enabling full participation in their personal and family lives – and control of their own destinies.

Numbers confirm it: Women-owned firms account for 31 percent of all privately held firms, contributing 14 percent of employment and 12 percent of revenues. NAWBO, the National Association of Women Business Owners, says that more than 9.4 million U.S. firms are owned by women, employing nearly 7.9 million people and generating $1.5 trillion in sales.

Whether they are millennials or moms who’ve temporarily taken a break from the workplace, savvy female entrepreneurs know that hard work is not enough to ensure success. Not only must business owners be on-call 24/7 and reinvest precious profits to grow the business, but they also must invest wisely for the future.

In a Money Tips column from U.S., Kimberly Palmer warns women to learn to manage their money at every stage of life. That guarantees they can develop and stick to a budget, know the importance of emergency and retirement funds, and understand the costs of education and home ownership.

Palmer notes that early in their careers women must capitalize on their earning power, never passing up opportunities to move up, work more hours or request more pay. If they are in a relationship, women must not let it sabotage their savings. Discussing money early and often ensures that potential partners are on the same financial page.

Most of us have three sources of money: Savings, a pension or retirement savings plan, and Social Security. Because women sometimes take time off to raise children, they often have lower incomes, which makes it critical to save money.

But in a New York Times article, Jeff Brown warns that the skills used in starting a successful business may not be the same ones required to make wise investments. “Sure, some small-business people are great investors. But be honest: if you devote 60, 80 or 100 hours a week to your business, do you really have time to read 100 prospectuses to find 10 good stocks?”

While risk-taking benefits businesspeople, new investors must keep things simple. “Spread your eggs among many baskets, keep fees and taxes low and tilt the odds in your favor with indexed mutual funds and exchange-traded funds,” Brown advises.

Money management for women is straightforward, writes Forbes writer Jenna Goudreau. She interviewed Maria Coyne, executive vice president of business banking at KeyBank, who offered these tips:

1.     Crunch the numbers. “Women with high-growth companies really ran the business by the numbers, understood cash flow, and had a handle on balance sheets,” Coyne says. If this doesn’t sound like you, a mentor, business partner or accountant may be in order.

2.     Form an advisory group. Working with other business owners can help women learn about finances, marketing and management.

3.     Remember, this is business. “Women business owners treat employees like family and are slow to make decisions around staffing,” Coyne notes.

4.     Make use of contract workers. Many women who want to expand use contract workers instead of hiring full-time employees. It’s the perfect time for it, since so many talented professionals have been displaced by the market and are looking for work.

5.     Embrace new technologies. Electronic deposits and transfers are time-savers and social media can be a no-cost way to reach new customers.’ contributor Tiffany Aliche warns women that to remain profitable they must reinvest in their businesses. A few smart investments can make a big difference right away:

·      Business mentors or coaches are helpful. They offer seasoned experience, business acumen and expert connections.

·      Bookkeepers and tax preparers can save owners time and money, keep the business organized, ensure the proper deductions and avoid unexpected tax bills.

·      Experienced web designers – or even budget website builders like – can help ensure that the business website makes a good first impression and serve customers well.

·      Marketing specialists, such as skilled freelance copywriters or graphic designers, can create and maintain a visual brand, write scintillating copy and design usable brochures, case studies and blog posts. Quality marketing materials translate outreach into sales.

·      Administrative tasks swallow up too much time. Consider outsourcing work like scheduling, customer service, packaging, social media marketing and correspondence. “Make more time in your day to be the visionary instead of the workhorse,” Aliche advises.

Investments needn’t be complicated or even costly. Smart women business owners can use the funds they have right now to begin investing wisely. And, as they pay off debt and squirrel away emergency funds, they can consider making more money immediately by requesting the higher salaries they deserve and charging more for their stellar professional services.

About the Author: Samantha Paxson is the Chief Marketing and Experience Officer at CO-OP Financial Services, a financial technology company for 3,500 credit unions and their 60 million members. She is the architect of the company’s go-to-market strategy, managing the ways CO-OP’s brand experience is delivered through message, product and value chain. Samantha is also the Founder of THINK by CO-OP, an innovation content platform empowering the evolution of mission-driven financial services.

"When You Have to Pay to Play to Promote Your Business" with Kerry Heaps on on Women Entrepreneurs Radio™

Show #410

Topic: "When You Have to Pay to Play to Promote Your Business"

In part two of their previous conversation about having to "pay to play" to stand out on social media, returning co-host Kerry Heaps joins Deborah Bailey to discuss the challenges of paying for promotions and advice. Has "free" finally run its course?

 Kerry Heaps is the Founder and Publisher of Strictly Marketing Magazine. She is also the host of Strictly Marketing Talk Radio. The magazine has recently spun off an online community for women (and men too) looking to gain more media exposure, Pitch like a B*tch Media.

She owns Knockout Marketing, a Business-to-Business telemarketing and lead generation firm. Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.

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Why You Have to Give Up Control to Get What You Really Want

by Deborah A. Bailey

“Do your best until you know better. Then when you know better, you do better.” Maya Angelou

Have you ever felt stuck in the same professional situations, relationships or financial circumstances?

Do you feel like you’re going through the same things over and over?

When you live in the state of “what was” you’ll always repeat the same experiences.

How do you break free?

Be open to new things coming into your life. But don’t assume that you’ll have control over how they’ll come. Letting go of control is the hard part, though.

When you’re open, you can recognize opportunities and not be held back by your limited expectations.

Think about it. If you judge every new situation by what happened in the past, how can anything new enter your life? If it’s new and unfamiliar, there’s no past experience to base your expectations on.

Unfortunately, for some of us the unknown and unfamiliar must be bad.

For some people anything foreign is instantly rejected. Not because it’s negative, but because if they can’t fit into their existing paradigm, they can’t deal with it. Or they react in fear or anger.

Maybe you’re afraid that the new opportunity, love interest or financial windfall is really too good for you. 

It’s different than what you’ve had, so it must be a mistake. It can’t be real. So to protect yourself, you push it away. That way you won’t be hurt when it fails.

That’s how people sabotage relationships, career and business opportunities, financial wealth, weight loss–you name it.

Instead of moving forward into something new, we hold on to the familiar patterns.

Even if the old habits don’t work, we keep doing them–all the while expecting a different result.

The person you are today is because of all the stuff you went through before. The good and the bad.

Don’t beat yourself up about what you “should” have done. You did the best you could with the knowledge you had at the time.

Create a vision of what you want, and don’t shut out the new and unfamiliar. Be willing to take a chance on something that you’ve never done before.

Learn from the past, but don’t stay stuck there.

Copyright © 2017 Deborah A. Bailey

Based on a chapter from: Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life.

Deborah A. Bailey is a writer, coach, and author of several novels and non-fiction books, including Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life.  She's the  host of the Women Entrepreneurs Radio™ podcast and she provides content marketing tips and strategies at Deb Bailey Media.

The Truth About Putting Your Business on Auto-Pilot with Kerry Heaps on Women Entrepreneurs Radio™

Show #411

Topic: "The truth behind putting your business on "auto-pilot." 

What are the pro's and cons of putting your business on auto-pilot?  How does this affect closing the sale?
Why is contact with your prospects so important? Deborah and Kerry discuss the pros, cons and everything in between.

Kerry Heaps is the Founder and President of Kerry's Network, Inc., a membership-based organization that provides exposure for business owners with access to the media and association directories. She's also the publisher of Strictly Marketing Magazine and the host of Strictly Marketing Talk Radio.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. Her marketing development book, Marketing Ideas that Make Sen$e covers networking, cold calling, establishing yourself as an expert, creating your own media, marketing ideas and sample scripts.

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Tax Prep Tips from Entrepreneurs, Freelancers & Small Business Owners

A few weeks ago Intuit contacted me to give my tips on how small business owners can navigate financials (and Tax Day in particular). You can read more about that in this post: 5 Tips to Stop Stressing Your Financials When You're an Employee & a Business Owner. 

This infographic sums up the tips from all of the contributors, along with sharing some interesting stats.


"Secrets of a Creative Entrepreneur" with Writer, Coach & Entrepreneur Deborah A. Bailey on Women Entrepreneurs Radio™

Show #412

Topic: "Secrets of a Creative Entrepreneur"

Deborah A Bailey (host of Women Entrepreneurs Radio) is also the guest for this episode. Deborah shares her inspiration for the show, what's coming up, and her thoughts about why entrepreneurs have to stop following the crowd if they want to break through the online marketing noise.

Deborah is a writer, coach, author of several fiction and non-fiction books and creator and host of the Women Entrepreneurs Radio™ podcast and founder of Deb Bailey Media. Her bylines have appeared in Baseline magazine,,,, Working World Magazine and She's been a guest on Good Day Street Talk on Channel 5 in NYC, ABC6 TV, Fox News Strategy Room and WFMZ TV as an expert in career transitions and reinvention.

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"How to Build a Badass Brand" with Entrepreneur, Speaker & Author Pia Silva

Show #407

Topic: "How to Build a Badass Brand"

Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worst-of-all Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives.

She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work.

Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit launched March 16th, 2017. 

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"Why Entrepreneurs Need Multiple Streams of Income" with Kerry Heaps on Women Entrepreneurs Radio™

Show #409

Topic: "Why Entrepreneurs Need Multiple Streams of Income"

In this discussion, co-host Kerry Heaps returns for a discussion about why it's important for entrepreneurs to add additional income streams to their businesses.

 Kerry Heaps is the Founder and Publisher of Strictly Marketing Magazine. She is also the host of Strictly Marketing Talk Radio. The magazine has recently spun off an online community for women (and men too) looking to gain more media exposure, Pitch like a B*tch Media.

She owns Knockout Marketing, a Business-to-Business telemarketing and lead generation firm. Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.

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How She Does It: Lise Pape, CEO & Founder of Walk with Path

Lise Pape, an international businesswoman based in London, is a perfect example of bold female entrepreneurship.

Lise’s business, Walk with Path, designs and manufactures assistive technology for people with mobility problems.

In the UK, falls currently account for more than £2.3 billion of National Health Service (NHS) spending each year, making fall prevention an urgent public health priority. One in every three people aged 65+ falls at least once a year, with potentially devastating consequences, including social isolation, reduced quality and life and less independence. For 35-year-old Lise Pape, who has seen her father suffering from Parkinson’s for more than 15 years, issues around mobility and the risk of falling are deeply personal.

Driven by a desire to help her father, and with access to researchers at Imperial College London where she was completing a double Masters in Innovation Design Engineering, Lise started studying the issues of day-to-day life for people with Parkinson’s disease and Multiple Sclerosis.

The result was two products, Path Feel and Path Finder, which focus on improving people’s balance and mobility, significantly impacting on physical health, self-esteem and social life. Funding from the Dyson Foundation, Nesta and the Helen Hamlyn Trust soon followed, giving rise to Walk With Path, a company dedicated to developing wearable products that reduce the risk of falling for vulnerable individuals.

Lise has been selected as a Cartier Women’s Initiative Awards finalist for the European region for her business achievements. Cartier set up the Cartier Women’s Initiative Awards to drive change by empowering women entrepreneurs. The awards alongside the Women's Forum, McKinsey & Company and INSEAD business school contribute to the global economy, by seeking out audacious female entrepreneurs who are making concrete contributions to finding effective and affordable solutions for future generations, as well as to encourage more women to achieve their full potential.

Deb Bailey: Welcome to the Secrets of Success blog, Lise! What a powerful story you have to share. How did you decide that entrepreneurship would be the right path for you?

Lise Pape: Glad to be here, Deb. I started working on the products that Walk With Path are aiming to commercialise, Path Finder and Path Feel, in 2014. At the time, I was studying for a double masters in Innovation Design Engineering at the Royal College of Art and Imperial. Upon graduation, I won several small grants. These gave me the belief and drive to continue with what I was doing. I founded the company later in 2014 and have been working on it ever since.

Deb: What have been some of your lessons learned?

Lise: There are many lessons that I have learned. I learn every day. The breath of what you have to do as a founder is so wide, that I could not have imagined it when I started out.

I founded the company by myself and was soon after joined by a friend from my studies, who was able to complement my skills. For me, one of the key milestones was being able to build a team in 2016. Having a team to work with is both inspirational and motivating. It also means that the pace of progress is much faster. This allows us to get to the next point much faster - being able to provide our products to our end users.

To be able to have a team, I needed funding. This was a bigger task than I had imagined. It also took much longer. So I would suggest everyone doing a business that requires funding, to start speaking to investors as early as possible. I think it is about building relationships - even when you are not investment ready yet.

Deb: That's great advice. Who are the ideal clients for your products?

Lise: Our end users, such as those with Parkinson's and the elderly, will become our initial clients.
From a business perspective, I think that B2B customers may be more "ideal" as they could be clients that would buy products in greater volumes. However, our end users are also extremely important, as they can help us by providing feedback that allows us to keep improving our products.  

Deb: Your products will certainly change a lot of lives. What have been some of your successes and challenges, so far?

Lise: We have been fortunate to win several awards, which has raised our profile and provided press opportunities. The latter has led to several end users contacting us, so it is a great way to reach our initial customers. We are currently nominated for the Cartier Women's Initiative Awards, which has led to us receiving mentoring on our business plan, and press opportunities on the BBC. We have also won an award from AXA previously, who have now invited us to participate in an exhibition at Design Museum from the end of April.

The challenges are constantly changing. At the moment, we are going through our first production run in the UK and China. This experience is challenging and my colleague is in China at the moment to ensure that all runs smoothly. 

Deb: What inspires you to do the work you do?

Lise: I am inspired to try and solve the problems that our products address. Seeing people who struggle with walking and how it affects them can be very disheartening. My father suffers from Parkinson's disease, so I know first hand how much it impacts the family. 

As a company, we are keen to do something about that, to extend mobility and provide a better quality of life. That is a major driver.

Deb: I think most entrepreneurs are driven to create things to improve people's lives.  Going forward, what's your vision for your business?

Lise: I envisage for Path Feel and Path Finder to become readily available to the people who need them. That would mean that they are prescribed and provided as required.

As a company, we are committed to doing continuous research and development. We want to ensure that our products meet the users' needs at all times. We also have several new product ideas that we are exploring, within the area of mobility and injury prevention. 

Deb: What advice would you give to women entrepreneurs who are just starting out?

Lise: I would suggest to do something they are passionate about. There will be many ups and downs, and it's critical to be committed. I think it is a necessity to be passionate about what you do to keep going at all times. I think it's also important to try and set yourself targets for what you want to achieve by when. 

Deb: When you're not working on your projects, what's your favorite activity to relax and unwind? 

Lise: I enjoy cooking and baking. I usually always make something I haven't made before. I enjoy experimenting and trying to constantly make it better than last time.

I have also recently picked up tennis again. It is very enjoyable, but I need to train a lot to get back to speed!

Deb:  Lise, this has been a very inspiring conversation. I have one last question for you. What do you wish you could tell your younger self?

Lise: That's a difficult one. I would probably say to leave the types of jobs that were obviously not right, sooner. I would also suggest to pursue an entrepreneurial path earlier on. It's something I wanted to do for a while, but I did not feel like I quite had the chance or the skills to do it, until later on.


Composer, Musician & Producer Megan Cavallari on Women Entrepreneurs Radio™

Show #404

Composer, musician, and producer Megan Cavallari has a knack for creating music that industry legend Richard Kraft recently called “amazing and earworm candy.”

From film and television soundtracks to stage musicals to having composed music for the Los Angeles Kings, the award-winning Philadelphia native has managed to land at the top of a her profession (despite the fact that less than 1% of all professional composers are females).

Now Cavallari has been tapped to write and produce the soundtrack, songs, and score for the upcoming animated feature “Jacob Marley” with animator and visual effects director Russ Francis.  That goes along with her Jonathan McHugh-produced opera “The Righteous One: The Irena Sandler Story,” about a WWII hero who saved 2500 children in the Warsaw Ghetto, and her ongoing collaboration with Grammy-nominated pop producer Eric Robinson.

Perhaps Cavallari’s favorite gig is her passion and dedication to ice hockey (she regularly plays left wing in a men’s league).  Cavallari is also a committed vegan.  While raising an eleven year old daughter with juvenile arthritis, Cavallari has also launched the Talk Foundation Project, where she records the thoughts and observations of terminally ill children.  With a tireless positivity grounded in her Jewish faith, her unique professional profile is matched only by her amazing work ethic and generous spirit.

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Why Writing a “Done List” at the End of Each Day Will Multiply Your Productivity

by Priyashaa Ghos 

We are all familiar with making lists, right? We have all made a list (bucket list, grocery list, shopping list and so on) at least once in our lives. By making lists, we can see everything clearly laid out in front of us, making it easier for us to work on those tasks.

The difference about a "done list" is that you construct it at the end of your day. It gives you an overview of how you spent your time during the previous 24 hours.

"Nothing builds self-esteem like accomplishment." - Thomas Carlyle

The process of creating a "done list" is rather simple. Once your day is over, take a piece of paper and write down the important things you have accomplished in that day. That's it. That's the whole process.

Not only is it easy to make a done list, it offers a lot of benefits which can help you in the following ways.

1.    Releases dopamine

Think about what happens when you get a notification on your social media feeds. Dopamine is released and you feel good when someone likes your picture or your post. This is what makes social media so addictive, and it is exactly what happens when you create a done list at the end of the day. Dopamine is released and it makes you feel joyous and accomplished.

2.    Motivates you
When you see the things you have completed in a day, you will feel motivated to achieve similar accomplishments the next day. This kind of motivation usually sticks around because it's self-generated. As such, it will make you utilize each day more productively.

3.   Makes you look forward to writing a "done list" every day
Because you know you will be writing things in your done list, you will complete tasks on which you otherwise would have procrastinated. You will want to make your list look attractive with your daily activities.

4.    Builds an effortless positive habit.
Anything you continue to do every single day over the long term becomes a habit. Once you experience how good you feel when you create your done list, you will form an effortless positive habit that you will enjoy adding to your nightly ritual. 

5.    Builds consistency
There are many ways you can try to become more consistently productive, but what could be better than building a consistent productive life by adopting a simple habit that gives you gratification at the same time?

6.    Helps you evaluate yourself
One of the best things a done list does is help you evaluate yourself in terms of how you are spending your time. Are you spending your time on needle-moving tasks or on trivial tasks on which you work hard but that don't produce results? If you ever find yourself in the latter group, a "done list" allows you to do a course correct and focus on those tasks that will produce a much greater impact.

7.    Helps you take in success
At times we feel we are not making significant progress on a daily basis. This is because we don't acknowledge the hard work we do every day. Writing a done list will instantly solve this problem by helping you take in success and making you feel satisfied with and happy about the effort you put in each day.

In conclusion:
With all its benefits and the promise of accomplishing more, there is no harm in trying this simple hack. Why not give it a try? Shall we?

Check out the "Custom Design Your Day Planner" a daily and weekly planner focused on goal-setting, managing everyday energy, boosting productivity and measuring progress that will soon be available for pre-order at

About the Author:
Priyashaa Ghos is an MCA, App Developer and the founder of INSPIREDAWE.


How Do We Support Millennial Women To Become Leaders?

In celebration of Women's History Month, the female empowerment campaign ActuallySheCan, asked millennial women what they think and how they feel about female leadership. 

Though women earn 58% of collegiate degrees, and they hold most of the professional level jobs, women are still significantly under-represented in top leadership positions.   Is the next generation of millennials ready to close leadership's gender gap? 

According to a recent survey by the female empowerment campaign ActuallySheCan, the answer is decidedly mixed. While 80% of women believe that women and men are equally effective leaders—with 14% responding that women were, in fact, more effective leaders—they took a more critical eye when it came to describing themselves: only 12% identified as influential amongst a group, only 17% felt they were charismatic personalities and only 11% felt they were admired for their ideas. 

And how can we help millennial women become a better leader? Her top three responses were as follows: 27% said more opportunities or promotions would help, while 25% said guidance and mentorship, and 24% said more guidance and training. 

These findings pack a powerful message. It's never been more important to empower women to be leaders—through professional opportunities, mentorship and dialogue that champions women's ambitions and ability to lead. 

The infographic below is a consolidated illustration of these findings.


5 Tips to Stop Stressing Your Financials When You're an Employee & a Business Owner

by Deborah A. Bailey

Recently I was at a writers' conference where I attended a workshop about setting up your writing business. Most of the participants were working at jobs and building their writing careers.

A lot of people are juggling a job and business (or a "side-hustle" they hope to grow into a full-time thing). In that case, there's a whole new world of information to absorb about financials and taxes. Here are a few tips that might be helpful.

#1 Start Tracking Your Financials Now

If you're starting out you might think you'll get to it once you're making money. Trust me, you'll have less stress later if you start now. There are lots of tools to help you get things done without a staff, and you'll find that QuickBooks is great solution.

It includes features for invoicing, managing cash flow, reports (always a good thing) and even better you can create 1099s for freelancers and contractors you hire along the way. You can use it on your desktop and mobile devices.

#2 Don't Overlook Your Deductions

If you're an employee you might not be aware that you have deductions for your business, such as mileage, supplies, conferences and training. When I was working as a W2 contractor and starting my writing business, it was a challenge to keep track of my travel to workshops and meetings. Guess what? QuickBooks to the rescue again. Their software for the self-employed has additional features (like mileage tracking). You're welcome.

#3 Don't Let Tax Day Stress You Out

If you're used to being stressed out when that date rolls around, it's time to relax. Yes, having a business does add a bit of complexity, but Turbo Tax has you covered. Years ago when I started two businesses (freelance writing and direct sales) while I was still in my corporate job, I filed a Schedule C (a form included with most versions) in addition to my 1040 forms.  In fact, it was really a lot easier than I expected because I could walk through my tax preparation step by step.

#4 Track Your Time

Even if your work isn't based on hours, it's still a good idea to keep track of how much time you're spending on activities. A tool like Toggl can help. It's tough enough when you have limited time to work on your business because you've also got a job (and other obligations). Stay aware of how you're spending your time and you'll be more likely to get things done. 

#5 Treat Your Business Like a Business

Whether you're a blogger, running an Etsy shop, self-publishing your books, baking cupcakes, starting out as a virtual assistant -- you're also a business owner. Take it seriously. For more details about taxes, forms and things like EINs (an Employer ID Number which you might need before you open a business bank account) visit the IRS Small Business and Self-Employed Tax Center. They have lots of detailed information including online learning modules.

Technology makes it so much easier to balance your employee life with the entrepreneurial one. Take advantage of the tools and training so you can grow your business and keep things running smoothly.

Copyright © 2017 Deborah A. Bailey

Deborah A. Bailey is a writer, coach, and author of several novels and non-fiction books, including Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life.  She's the  host of the Women Entrepreneurs Radio™ podcast and she provides content marketing tips and strategies at Deb Bailey Media.

Kara Dolce Founder of Fighting Pretty on Women Entrepreneurs Radio™

Show #405

In 2008, Kara Dolce was a 26-year-old girl working in New York City looking to grow her career and live the city life! After her grandmother "Mema" passed away from a long battle with breast cancer, Kara performed a self-breast exam only to find a small lump on her left breast.

Kara then immediately went to her doctor for which she was told "you are too young" to worry. She pushed to have an exam and biopsy to find out she had Stage 3B estrogen-receptive, Her2+, non-BRCA gene breast cancer. 

Kara went on to have a double mastectomy, 8 rounds of chemotherapy, 4 weeks of radiation, fertility treatments (egg retrieval), 1 year of Herceptin treatments and will be on hormone therapy for a total of 10 years. Kara did this all with a smile on her face, lipstick on her lips and strength in her heart. Kara was "Fighting Pretty."

After receiving so much love and support from everyone around her, Kara decided to help women feel this sense of strength by helping them feel beautiful and inspired. She started making care packages (a.k.a "Pretty Packages") out of her 800 square foot apartment in Brooklyn, NY. and officially started her non-profit organization, Fighting Pretty.

In less than one year, Fighting Pretty sent 500 Pretty Package to women all over the country. Fighting Pretty has been recognized by the American Cancer Society and has received in-kind product donations from companies such as Revlon, Maybelline, Happy Socks and more, and even has a new "Fighting Pretty" nail polish named after them by O.P.I.

To date, Fighting Pretty has sent over 3,500 Pretty Packages all over the United States including several countries globally, and operates out of Portland, Oregon.

Kara and her growing team at Fighting Pretty works every day to truly help women - of all ages, all over the world, battling cancer feel strong and beautiful. To learn more about Fighting Pretty, make a donation or request a Pretty Package for a friend or loved one, please visit

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4 Tips to Effective Networking

by Chris Atley

I have the privilege of both attending and speaking at a lot of events. It seems to me that a lot of people were still networking “old school”! Like sitting down at a table, passing around a stack of cards without even meeting anyone.

I’m excited to share some tips on how to build meaningful relationships that lead to referrals.

“4 Tips to Effective Networking”

Tip #1: The know, like & trust factor. Most of you have probably heard about this before. Essentially people usually only refer others that they know, like and trust. The popular networking group, BNI, is structured in this way. A weekly meeting is held and at each meeting members are expected to pass a referral or to have met with someone from the group in-between meetings. They understand that even when a person is involved in a networking group they will only refer to others within the group if they have a relationship with them and trust them. It takes a little time and effort to get to know someone before referring business to them and for it to be reciprocated. Find a group you resonate with and even better start speaking it at it too!

Tip #2. Set the intention to have a great conversation when you’re meeting new people. I don’t know about you, but I find small talk exhausting. I don’t want to talk about the weather and surface level topics. I like having a deep conversation with people. It’s about connecting on a deeper level and building relationships with people you connect with. I want to refer to people that I really like and believe in. If someone doesn’t sit right with me, then they probably won’t with the people I know either. I also know that they are a right fit for someone else. There is lots of abundance for everyone. I always set the intention before attending an event, that I will have at least one great conversation. Low and behold, I always do!

So definitely don’t go to a meeting and just hand out a bunch of cards and expect your phone to be ringing off the hook. Take the time to have at least one meaningful conversation with someone. You might be thinking that one connection versus reaching out to many doesn’t make sense. The reality though, is that people won’t just call you if you’ve passed your card to them and haven’t even at least met them. It’s a waste of cards. That one connection can make all of the difference.

Tip #3. Think about how you can honestly help people at these events. When I meet new people, I’m truly interested in how I can move them forward and I always have my ears open to whom I can connect them with in order to do just that. This serves a few purposes. First, it just feels good to help people without trying to “get” something for yourself.

People don’t want to be “sold” to and these networking situations are especially awkward when people are trying to do just that. I find it helpful to ask the person I’m talking to a bunch of questions about themselves and be thinking the whole time about I can help them. You will have your turn to let them know what you do too at the right time.

Second, by approaching the conversation his way, it helps to build the trust factor with them. They see that you are a genuine person and nice to be around. This is the first step in building a meaningful relationship.

Tip #4. What to do post-event? It’s important to have a follow-up system in place for the next morning after an event and to allot time for this in your calendar. If someone has expressed interest in receiving my weekly articles, I will make sure they are signed-up to do that. For anyone I felt a connection with, I will ask them to go for a coffee or for lunch. Meaning, I would like to start building a relationship with them whether the purpose is to work together personally or to add them as a center of influence (people who refer business to you).

It’s best to meet with people in-person whenever you can. You will really get to know them this way and vice versa. For anyone I exchange cards with, I will make sure to send them a note by email the next morning, and then look for them on facebook so that we can stay connected on a regular basis. For you this might be a different social media venue depending on which one you’ve had the most success with.

It’s also important to stay in touch with the people you meet on a regular basis. If they are a center of influence, then following-up with them in-person once a quarter is reasonable or more, depending on the amount of referrals they provide. Like any relationship that’s important, you want to be sure take the time to nourish it. Of course this shouldn’t feel like any type of chore, because the people you have developed these relationships with you likely really enjoy being around.

Happy Networking & Business Building!

Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit

Self-Care for Entrepreneurs Starts with Getting a Good Night's Sleep

self care sleep tips for entrepreneurs
Starting your own business and being successful obviously takes a lot of hard work and dedication. But one of the most important things it requires, is taking care of oneself. Entrepreneurs constantly have their minds on their businesses so often, that often times their health can fall to the wayside.

Missing meals, restless nights, stress; all these can cause health issues down the road. In order to be successful, business people should keep their health in mind. Getting a good night's sleep is vital to a healthy lifestyle. Studies have even shown that sleep deprivation costs U.S. companies more that $63 billion a year in lost productivity. Here are some nighttime/morning routine tips to get better sleep and therefore, have a smoother morning.

Stick to a bedtime

Setting a bedtime is super important to helping get a good night's rest, but this comes with a few challenges. Most people think it's a success to make it into bed at a certain time, but then they start surfing the web and a few minutes turns into a few hours past their bedtime. We've all been there, but don't let this be you. Stick to your bedtime and actually go to bed. This will help you get into a routine and get more sleep.

Prep the night before

Mornings are tough, but don't make them any tougher on yourself. Preparing for the next day before bed is a great way to have mornings run smoothly. Wasting time changing an outfit three times or looking for keys when you should've left already is no way to start the way. So make a lunch, iron your shirt, and lay out your shoes the night before, so you're ready in no time. Who knows, maybe you can even use the time saved to snooze in a little more once you get a rhythm down.

Have the perfect sleep environment

There are certain bedroom designs that are optimal for sleeping. If you don't believe me, try sleeping in a bright room with sheer curtains. To get the best sleep so you can have a productive morning, make sure your bedroom is a relaxing color like a soft blue or green that is meant to calm you down. Also a comfortable mattress and sheets are essential, so get some that are best for your personal comfort. If you are looking for options, Leesa Mattress has some great online mattresses and Parachute has a wide variety of sheets. But no matter what kind you have, make sure they feel like they were made for you.

Make mornings positive

You know when you have those days where you are already in a bad mood before you even get out of bed? Maybe you have them everyday, but what if you had something to look forward to in the morning? A nice cup of your favorite coffee, a TedTalk about positivity that you've been meaning to watch, or maybe it's just writing in a journal before you leave. Having something positive about your morning can really get the day starting right and wake you up too. Starting the day on a positive note can help bring up your productivity.

With just a few of these simple tips you can get a good night's rest and make your mornings run smoothly. By changing up a few of your habits, you'll be sure to get more sleep and in turn be healthier and more successful. Do you have any night time/morning routines that work for you?

About the Author
Leesa is an online mattress company, focused on spreading the word of good sleep. Choose your mattress online and no matter what size, it will be shipped to our home ready for installation. Plus, for every 10 beds sold, they donate one to different shelters and those in need.


Shirin Behzadi, Chief Executive Officer of Home Franchise Concepts on Women Entrepreneurs Radio™

Show #403

Topic: "How to Strike Work/Life Balance As an Entrepreneur"

Shirin Behzadi is Chief Executive Officer of Home Franchise Concepts (HFC), which in 2017 celebrates its 25th year as the top-selling family of direct-to-consumer brands in the home-related goods and services space, one of the world's largest franchise businesses and a recognized leader in franchisor-franchisee relationships.

HFC's three brands including Budget Blinds®, Tailored Living® and Concrete Craft™ are consistently rated at the top of their categories and supported by 1,300 franchisees in the U.S., Canada and Mexico.

As CEO, Behzadi leads the HFC executive team to expand the HFC family of brands by leveraging her financial, operational and franchising experience, as well as her passion for helping franchisees realize their financial and personal dreams.

She is currently embarking on a company-wide initiative to grow installations to record levels across all three brands in 2017 - which, for the signature Budget Blinds brand translates into a most-ever 2.6 million window-covering installations for the year at a record pace of 50,000 per week. She also projects HFC brands to be operating in more than 9,000 North American cities by the end of the year.

A recognized expert in all aspects of franchise growth and development, Behzadi is also distinguished as one of a relatively few female CEOs in the franchising space.

Behzadi started her career with Ernst & Young's financial services group in Los Angeles in 1990. In that capacity and as a CPA, she was involved with audits and consultation work with E&Y's financial services client base ranging from large publicly held insurance and banking companies to medium-sized, local and regional financial institutions.

She also spent part of her E&Y tenure in the company's tax services group where she gained tax planning and strategy for multinational and national corporations and individuals.

She was eventually recruited by an E&Y client to serve as CFO of an Orange County, Calif., mortgage bank, where she was responsible for servicing a $1 billion portfolio and the financial management and oversight of the company's secondary marketing department as well as its issued mortgage-backed securities. In addition to being intimately involved in the operation of the bank's 22 branches, she also helped negotiate the sale and transition of the bank to a larger institution in 1998.

Thanks to this experience and her interest in helping growing businesses, Behzadi decided to fill a gap in the marketplace for professional financial management for small-to-medium-sized companies. It was in this capacity as an offsite CFO consultant that she was introduced to Budget Blinds in 1999. What began as a short-term consulting project grew into her becoming CFO and one of five Budget Blinds principals.

Behzadi has been intimately involved in all aspects of Budget Blinds ever since, in the growth of the brand as a franchise-industry leader and the establishment of HFC and its subsidiary home-related franchise businesses, Tailored Living and Concrete Craft.

In 2015, Shirin oversaw the negotiations to secure an equity partnership with Trilantic Capital Partners (Trilantic), a New York private equity company. The alliance established dramatic new opportunities for growth of the three HFC brands under the condition that Behzadi become CEO, a position she continues today.

As an entrepreneur, herself with a compelling personal success story, Behzadi is uniquely poised to usher HFC into its next season of synergistic sales and franchisee growth. She will be unveiling her aggressive vision for the company and a new "There's No Place Like HFC" positioning in January 2017 at the 2017 Budget Blinds National Convention in Las Vegas.

A resident of Laguna Niguel, Calif., Behzadi is married and has two children. Sam graduates from the University of Southern California in 2017 and will follow his mother's footsteps by working with Ernst & Young Capital Advisors in New York City. Sara is a freshman at the University of California at Berkeley.

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Millionaire Success Stories Who Started in Customer Service

When it comes to being a woman starting or running a business, there are fewer examples and fewer mentors to turn to. That's because women, historically, have had more limited opportunities and resources-and the stories of women who built something out of nothing have gotten less attention, too.  

But if you look far enough into the history of women in business, you'll find some pretty inspiring stories to guide you as you make your way forward in creating and running a successful business. Take Massachusetts's own Karen Kaplan: She got her start as a receptionist-and she didn't even know how to type. Eventually, through ambition, education, training, and smarts, she worked her way up to head of an advertising firm that bills over $2 billion each year.

Of course, there are other more well-known examples, such as Oprah Winfrey. She's got countless lessons about starting from very little and working your way up, as well as overcoming obstacles that are particular to being a woman in business. Use this graphic to find even more inspiration.

Click To Enlarge

They Started at the Bottom of the Corporate Ladder. Now They're Millionaires.

3 Pertinent Ways to Shift Your Limiting Money Beliefs

by Chris Atley

Beliefs. They are the underlying operating system for how we make our decisions and therefore what we decide to do and not do. They live in our subconscious mind, which does not have the ability to accept nor reject information.

Meaning, any time we have an emotional reaction to something, the belief around it is automatically accepted into our subconscious mind unless we are using our conscious mind (which can accept or reject information), to vet what goes in there. Most people don’t realize they can do this, and what happens if they don’t!

So if deep down we don’t feel worthy of success, we will see life and make designs form this lens. We must first get clear on what is in there, and then reprogram it with new empowered beliefs if what’s in there isn’t so great.

My motto is that we need to be of service first and foremost always in our businesses. When we can accept and trust the universe always has our backs, and is going to show-us more and more people and opportunities to serve, we can relax, have fun and be of complete service. We’re not worrying about money in this place or where the next client is going to come from. The money is secondary.

However, if we aren’t open to receiving money, we will create all kinds of problems for ourselves. For example, when I first started looking at my own money beliefs, I realized deep down I believed rich people were in some way arrogant and selfish. I was sabotaging the success I said I wanted because I had a value conflict – I didn’t want to be that type of person.

Here are 3 things you can do now to become aware of your beliefs around money and start shifting them too :)

1. What do you believe about money and success? What were you taught by society, your culture and influential people in your life while growing-up?

2. What would you like to believe instead?
What is the new empowered belief you would like to have in place for the old? Repeat this over and over and OVER!!!! You will start to reprogram your subconscious mind by creating new experiences that support this new empowered belief i.e. things will start happening in your external world that support this new belief! YAY!!!!

3. Find role models who are at the level you want to be at, who also share the same values as you. This will help you reframe how you are seeing successful people. As Tony Robbins said, money just magnifies who you are already. If you’re an a-hole, it will make you a bigger a-hole. If you’re kind and loving, you will spread more love and kindness. I totally agree :-)

Have fun exploring, and get ready for financial abundance!

PS If you are doing really well in your business, but still always seem to just have enough to get by with your current expenses and lifestyle, there is more digging and shifting to be done :-)

Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit

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Credit Card Fraud Stats - Protect Yourself from Being Scammed

As a small business owner, you get a credit card to easily deal with financial transactions and keep the business running. The payment to the debts incurred will be taken from the business. Imagine if you have used the credit card for online transactions and hackers were able to access your credit card information.

Your business will most likely suffer. Since you have just started the business, you are still a long way to go from being stable. A problem like credit card fraud will most probably bring your business down. Take note that if your credit card information is stolen, those who have access to the credit card can use the amount to the maximum.

Business credit cards usually have a high limit. If the entire amount was used up, you will end up paying for what was stolen. There is also a high possibility that you can’t capture the perpetrators and bring them to justice.

This means that you have to be extra careful in using the business credit card for various transactions, especially online. You must also not have anyone in the business have access to the credit card. You should track all your transactions to determine where the scammers could have possibly gotten your information.

You must also have the hotline of your credit card company on your speed dial. As soon as you notice that your credit card was lost or you think someone else accessed it online, you have to cancel it right away.

There are many ways to stay protected from these scammers. Go ahead and check the infographic below. It contains the information you need so your company won’t be a victim. If you are careful when using the credit card and you are vigilant, you can prevent these people from defrauding you.

Credit Card Fraud Stats - Protect Yourself from Being Scammed


Marketing Consultant & Event Planner Melissa Forziat on Women Entrepreneurs Radio™

Show #402

Topic: Small business marketing on a budget

Melissa Forziat is a marketing consultant and event planner. She founded Melissa Forziat Events and Marketing in 2012 and currently works with small business owners and nonprofits to develop impactful events and strategic marketing plans.

Before starting her business, Melissa held event planning roles at the 2006 and 2010 Olympic Winter Games, 2011 Rugby World Cup, and US Olympic Committee. In her spare time, Melissa is a member of the Board of Directors at Ventures – a Seattle-based non-profit that helps low-income entrepreneurs to gain self-sufficiency through business ownership. She is also very active in the Seattle improv comedy scene. 

Download Melissa's free ebook: Small Business Marketing on a Budget


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International Women's Day 2017

International Women's Day, March 8, 2017

Theme: #BeBoldForChange

International Women's Day (IWD) has been observed since in the early 1900's - a time of great expansion and turbulence in the industrialized world that saw booming population growth and the rise of radical ideologies. International Women's Day is a collective day of global celebration and a call for gender parity.

No one government, NGO, charity, corporation, academic institution, women's network or media hub is solely responsible for International Women's Day. Many organizations declare an annual IWD theme that supports their specific agenda or cause, and some of these are adopted more widely with relevance than others.

"The story of women's struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights," says world-renowned feminist, journalist and social and political activist Gloria Steinem. International Women's Day is all about celebration, reflection, advocacy, and action - whatever that looks like globally at a local level. But one thing is for sure, International Women's Day has been occurring for over a century - and is growing annually from strength to strength.


How to support International Women's Day

Follow International Women's Day on Twitter: @Womensday

Epic List of 50 Must-Have Blog & Business Resources for the Solopreneur

by Deborah A Bailey

Whether you're an "solopreneur" or an entrepreneur with a team, you'll need the right tools to make your life easier.

When you're working online (or working from home) you need resources to get things done. Here are some of my favorites.

Blogging & Web Hosting Resources

Bluehost - Hosting services. I use them for my self-hosted Wordpress sites.

GoDaddy - I get my domain names here and have a free landing page here as well. (GoDaddy offers promotions when you buy domain names.)

Blogger - This blog runs on Blogger. Use your Gmail login to create an account.

Blogging class - Jessie on  Journey teaches you how to create a blogging business so you can get paid to travel.

Restored 316 - Wordpress themes (featuing the Genesis framework) and support. (They recently added a business planner to their offerings.)

Georgia Lou Studios - Feminine Wordpress themes and Blogger templates. She created the template for the Secrets of Success blog and the themes for this blog and this one.

Business Start-up Resources - The Small Business & Self-Employment section has a wealth of documentation and resources.

Legal Forms - Get 5% off legal documents tailored to your specific needs when you go through the Legal Forms page of this site.

FTC - List of resource guides for disclosures.

17 Hats - All-in-one system to manage business applications.

FreshBooks - Software to track your expenses, send invoices, manage clients and more. Read a review of FreshBooks Cloud Accounting software to find out about the options and features.

Shopping Carts & Payments

Paypal - Popular portal to set up payments, transfer funds, send invoices, etc. Accept credit cards anywhere using Paypal Here's card reader.

Square - Accept credit card payments anywhere. They'll provide a card reader to use with your mobile device.

Stripe - Accept online payments.

WooCommerce - Ecommerce platform. Use plugins to integrate into your website.

Payhip - Sell digital downloads.

Shopify - Ecommerce platform. Free trial available.

E-junkie - Sell digital downloads.

SendOwl - Sell digital downloads.

Gumroad - Ecommerce platform.

Selz - Ecommerce platform that you can use as a storefront for your products - including digital downloads.

50 must have blog and business resources for the solopreneur

Create Graphics for Marketing & Branding

Canva - Free online graphics software.

Adobe Photoshop - Adobe suite of products can be purchased as a subscription using Creative Cloud. Free trials available.

Gimp - Free graphics software.

Uplevo - Free online design platform.

Photopea - Edit Photoshop files online.

Audio Editing & Podcasting

Audacity - Open source audio editing software.

Wavepad Sound Editor - Free audio editing software.

Adobe Audition - Audio editing software. Free trial available.

Podomatic - Podcast platform.

Libsyn - Syndication for podcasts.

iTunes Connect - Submit your podcast feed to iTunes.

Graphics, Printables & Other Useful Things

Creative Market - Design assets and resources.

Etsy - Online marketplace.

Design Cuts - Design resources. 

Graphicdome - Design resources.

Blend Images - Royalty-free stock photos.

Lucid Press - Online Print and Design Publishing Software.

Colorstock - Diverse stock photos.

Her Creative Studio - Styled stock images.

Haute Chocolate - Styled stock library.

50 Shades of Black Stock - Styled stock images of women of color.

SmartMockUps - Free online sofware to create computer and mobile device product mock-ups.

Unsplash - Royalty-free images.

iStockPhoto - Royalty-free images and videos. 

Writing & Editing

Chicago Manual of Style Online - One month free trial available.

Grammarly - Free grammar checker.

Smart Edit - Software for editing creative writing. Free trial available.

File Storage

SmugMug - Create your online photo sharing site.

Dropbox - Online file storage. You can also use this to send files.

Copyright © 2017 Deborah A. Bailey

Deborah A. Bailey is a writer, coach, blogger and author of several non-fiction books, novels and a short story collection. She's the creator and host of Women Entrepreneurs Radio™ , a weekly podcast featured on iTunes and Podomatic. For more information about Deborah visit her site:  

Disclaimer: This post contains some affiliate links. Resource recommendations are based on my personal experience and my policy is to only promote products and services that I can safely recommend to my readers. Read about the blog disclosure policy.

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