How She Does It: Imelda Arcilla of enstigate entrepreneurs

Deb's note: The day of this post I received word that Imelda had passed away suddenly. At this time I have no updates and don't know what the future plans are for enstigate.


Imelda Arcilla is multi-passionate working in the Healing Arts, Transformation, Writer  and has a passion for helping Creative Entrepreneurs thrive in their unique way. And President of enstigate entrepreneurs where they help entrepreneurs get capital through creative loans.

Imelda was a previous guest on the Women Entrepreneurs Radio™  show.

Listen to her interview here: https://www.podomatic.com/podcasts/dbcoach/episodes/2017-05-17T04_00_00-07_00


Deb Bailey: Welcome to the blog, Imelda. Why did you come up with enstigate for entrepreneurs?

Imelda Arcilla: Great to be here, Deb. We believe it's entrepreneurs that are part of what's changing the game as far as in innovations, creating valuable products and service to the world while taking your financial vision and destiny into your own hands.

We're passionate entrepreneurs helping entrepreneurs because we understand the challenges. We laugh about how we've hit every branch on the way down to really understanding how this all works. So, we have the hard-earned wisdom to share with others so they don't fall into the common traps.

Ultimately, we're not just helping them succeed in business but what the success of that business means overall. It's supporting their dreams and freedom to do more things that they love, enjoy and contribute to. There's always a bigger vision that pulls us and in this way, it's not a constant work by pushing, but a pull by something greater than us.

So, we're connecting the dots for entrepreneurs to make it easier for them to find the capital they need. Because the world of financing can be quite overwhelming and tricky especially if you're just starting out or have been in business but don't know about finding money to expand.

There are many reasons businesses fail, funding shouldn't be one of them. That's the easy part is our motto.

I also work in the transformation and mindset area with entrepreneurs and what I realized was they just needed some extra money to either jump start their business or need capital to grow into the next level, but didn't know how to go about it. So, they'd spin their wheels and either get burned out or quit. When all they needed was some guidance and cash to get them to the next stage.


Deb: Why are you also targeting funding for females? 

Imelda: Women business owners are over 35 percent and growing generating over 1.5 trillion in sales. The crazy thing is women only receive 7 percent of venture capital or investment money and loans are usually at least 15 percent lower than men with higher interest rates.

Needless to say, women's ability to get capital is disproportionate to their rising contribution. Even though there are women entrepreneurs there aren't as many high profiles as men. We have to change that if we want to see more high profile women entrepreneurs out in the world to aspire to. Because it's very much possible and we are ready for it.

When that becomes a reality, women are seen just as competent if not more than the men. And hopefully the pay wage can also be equalized. The Finance world has been men driven and a dominated sector so it's difficult for women to impact, unless we make a concerted effort to break through the old establishments. I believe we poised for that.


Deb: What advice would you give to women entrepreneurs who are just starting out in researching for funding? 

Imelda: Do your due diligence.

There are traditional bank lenders, venture capitalists, angel investors and alternative or creative loans. Crowd funding is becoming more popular but it can be a hit or miss with a lot of time invested in it. Weigh out the pros and cons before you make a decision.

The traditional bank route have stricter guidelines and qualifications, vc's again only fund a very small fraction of women, and angel investors want equity and can persuade the original intention of the entrepreneur's creative vision.

And this is where we come in as alternative and creative loans. The qualifications for these loans tend to be more lenient. We offer different products depending on what is needed and where the business wants to go. So not all products are right for each unique entrepreneur and business. That's a big one because if you get talked into something that isn't right you, you could end up paying for it down the road. It happens all the time. So, you have to trust the person or lender you're relying on to get you the best loan product for your business at the time. Do your due diligence is very much an important mantra.

We have an Angel loan that is different than the Angel Investor where we give you the loan and we don't require equity and we don't interfere with the vision of the company. Now that's a real Angel!



Deb: What are the "lessons learned" that you'd like to share?

Imelda: hen we meet our challenges, and overcome them a new level of playing field opens for us which has its own set of challenges. Again, you'll overcome to conquer and reach a new plateau. So, challenges are like obstacle courses each problem is meant to elevate or expand you.


Deb: Who are your ideal clients?

Imelda: My ideal clients are women at any stage of their business. Whether they're ready to start and they need help with capital. Or have been in business for a little while and ready to expand or have been moderately successful but want to take it to the next level.

The funding is for anything from marketing, materials, equipment, revamp your brand, hire a success coach or assistant, technology to enhance your business, bridge the slow times, accelerate your six figure and up aspirations or whatever you need it for. Having money available can jump start not only your business but create momentum especially when you find your business in a lull. It supports your ideas, creativity or innovation with a way to bring them to the people who want it.


Deb: What inspires you to do this work?

Imelda: I think that money, financing and getting funding can be very complex and women don't feel comfortable or confident in this area. They'll try the traditional route that's very limited in their offering. The current state of the finance world has been very complex, convoluted and primarily have been for a very few. So, it's no wonder it has this stigma. But money and getting funding doesn't have to be so complicated there's a simpler way to all this we just have to create it and then make it available to ease the challenges already inherent in being a female entrepreneur. 

We are innovating the old template of financing and bridging it through creativity and soul mission. It connects to the human side where the financing world traditionally has a disconnect.

People are willing to do the work, they just need the basics building blocks and money is part of that reality architect.


Deb: What's your vision for your business?

Imelda: My ultimate vision for enstigate* entrepreneurs as it pertains to female funding is that we contribute to changing the game for women entrepreneurs in how they get capital and allow it to be more accessible for them so they can create their dream business and life without struggling or eventually quitting. Their rising number and huge contribution to the economy should drive the market for more lenders and investors to participate. If you have a product or service that enhances life or contributes to humanity thriving that deserves to be successful!


Deb: What advice would you give to women entrepreneurs who are just starting out?

Imelda: Make sure your why also serves the larger good somehow. There is grace in that.


Deb: That's excellent advice. What do you wish you could tell your younger self? 

Imelda: Trust yourself more and your intuition.


Deb: Thanks so much for joining me today Please share website and social media URLs.

Imelda: Enjoyed it, Deb. Here are my links.

Website-
           Funding - http://enstigate.com/
           Transformation Mentoring- http://imeldaarcilla.com/

Social Media-
             https://www.facebook.com/Imelda-Arcilla-148226671880228/?fref=ts
             https://twitter.com/ImeldaArcilla1
             https://www.linkedin.com/in/imeldaarcilla/

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