How to Avoid these Webinar Mistakes

business laptop
by Aprille Reed 

1. Promoting only one week in advance and not often enough

Over 25% of companies send out the first emails inviting contacts to webinars at least 15 days before the event. If you start your promotion campaign two full weeks in advance, you have a larger window to build attendance numbers and remind attendees.

The art of driving webinar registration is all about catching people at a moment of receptivity with a message that resonates with them. Extending webinar promotions beyond a week and delivering multiple messages and email types will increase your chance of successfully hitting that moment of receptivity.

2. Not respecting the audience's time

People start to lose interest after an hour. Sometimes your audience will be using their lunch period to watch your webinar.

People are busy. If you market your webinar at an hour, keep it at an hour. If you market your webinar masterclass at 2 hours, keep it at 2 hours.

3. Using a double opt-in feature

I get the double opt-in argument. And some email providers strongly encourage using the double opt-in as a confirmation of not spamming.

However, people are busy and will forget to confirm subscription. If it makes sense for your business and your email provider allows you to turn off the double opt-in feature, do so.

4. Not providing an add-to-calendar tool

If you don't provide a quick and easy way to put your webinar on their business calendar, chances are good that your prospects will double-book or miss your event.

THE SOLUTION Calendaring tools dramatically improve registration-to attendee conversion rates. Embed a calendar tool on every landing page, allowing registrants to place your webinars on their business calendars. Include login details in the information that goes to the calendar.

5. Not visible appealing and quite boring

Make visibly appealing and keep the attention of your audience by not speaking too long on any one slide.

6. Not engaging with your audience

Bring your audience into the presentation. This is not a lecture.

7. Too many texts

Too much text will be hard on the eyes.

8. Letting people know there's a replay

Don't let people know there's a replay off the bat. By doing so, you are training people to watch the replay. You want your registrants to attend live.

9. Mostly selling and not providing enough useful content

No one wants to be sold to. Lead with value and the sales will come.

10. Not analyzing the data

Reflect on the numbers. Look back and see what needs improvement.

 

About the Author: Aprille Reed is a Business Strategist + Webinar Funnel Architect for ambitious online coaches and consultants who struggle with lack of time and trading dollars for hours. Aprille helps her clients scale their business with webinars that consistently make them more sales and break the income ceiling so that they can have the income to do whatever they want. Aprille is also a Certified Social Media & Community Manager and Tapping Into Wealth coach. She has been featured on various blogs, podcasts as well as online courses such as Lady Boss Blogger, ceoMom Talk Podcast, and FB Biz Page with Ease.

With over 8+ year’s entrepreneurial experience, Aprille clients have been able to achieve success with business clarity, building their email list and selling high ticket packages with high ticket funnels. www.aprillereed.com

Photo by Karolina Grabowska / Kaboompics

No comments

Back to Top