"Why is Change So Hard?" with Kerry Heaps on Women Entrepreneurs Radio™

Show #464


Kerry Heaps returns as co-host for a conversation about change, and how to manage it in your business and your life.

-Why is change a hot topic right now?
-Why do we resist change?
-What are some benefits of changes in our businesses?
-What are some ways to look at change positively?
-Tips for on embracing change

Kerry Heaps is the Publisher of Pageant Platform Magazine and the host of Pageant Platform Podcast. She is the Founder of Kerry's Studio, a full-service Pageant training company that offers training to women ages 16+ all over the world.  Her passion is to help women succeed in Pageantry, build a successful platform and use it to build a successful career or business after exiting pageantry.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm, so I figured this would be a great way to add in some revenue while the business gets up and running." She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey."  After a life changing evening in 2016, Kerry retired her marketing business to focus on her true passion, beauty and pageantry.

She is the Founder of Pitch like a Bitch Media, an online resource to gain more media exposure and the Author of Pitch like a Bitch, Top 10 tips to pitch like a Pro (Dec 2017) and the Create your own Media series for Podcasting, Publishing and Publicity.  She has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.swaaymedia.com and she also writes occasionally for www.sheownsit.com and various other publications.

Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.  She is a sought-after guest for many media outlets.

Websites:
Pitch Like a Bitch Media: www.pitchlikeabitchmedia.com  
K|Kouture Cosmetics: www.kkouturecosmetics.com 
Image consulting website:  www.omegaimage.com 
Pageant Training:  www.kerrysstudio.com 


Listen on Podomatic:

https://www.podomatic.com/podcasts/dbcoach/episodes/2018-05-23T04_00_00-07_00



Subscribe on iTunes:

https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2




0

Entrepreneur Will Herman: "Startup Wisdom for New Founders" On Women Entrepreneurs Radio™

Show #466

Topic: "Startup Wisdom for New Founders"

Will Herman is an entrepreneur, active angel investor, corporate director and startup mentor. He has started and managed five companies, resulting in two IPOs and two corporate sales. Will has also invested in over seventy startups, sat on the boards of twenty and has advised over a hundred more.

Will Herman founded his first successful company, Viewlogic Systems, a few years after his first failed attempt. He has started and managed a total of five companies, resulting in two IPOs and two corporate sales. He has also invested in over 70 startups-including Rajat's first successful company, NetGenesis-sat on the boards of 20, and advised over 100 more.

Will Herman and Rajat Bhargava both leaped into launching companies in the early days of the tech startup boom. Over their decades as entrepreneurs, investors, and startup advisors, they've learned, through numerous trials and a few painful failures, how to shift the odds of success into a startup's favor.

In THE STARTUP PLAYBOOK: Founder-to-Founder Advice from Two Startup Veterans (Lioncrest Publishing; 2018), Will and Rajat let first-time entrepreneurs in on what to expect from the startup journey, how to prepare for the hurdles ahead, and how to make all that hard work pay off.   

Rajat Bhargava is currently co-founder and CEO of JumpCloud. An MIT graduate with over two decades of high-tech experience, he is a 10-time entrepreneur with six exits including two IPOs and four trade sales.

In the face of daunting odds against success-nearly 90 percent of new businesses fail-THE STARTUP PLAYBOOK (http://startup-playbook.com/) offers first-time founders the edge of experience and a comprehensive guide to laying the groundwork for success. I look forward to discussing interview opportunities.


Listen on Podomatic:

https://www.podomatic.com/podcasts/dbcoach/episodes/2018-05-16T04_00_00-07_00



Subscribe on iTunes:

https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2       





0

How She Does It: Anna Metselitsa of Haute Rogue

Haute Rogue is an online boutique featuring trendy clothing, jewelry and more for fashion-forward girls.

The story of Haute Rogue is the story of one girl with a dream, lots of hard work and a ton of caffeine. Anna Metselitsa grew up in Belarus dreaming of the beautiful clothes she saw in glossy magazines, however in her family, clothes were a luxury not a necessity. Her first design project was a pair of hand-painted (acrylic paint, FYI) jeans. Moving to the US at 18, Anna’s intense passion for fashion and unwavering ambition to be her own boss led her to found Haute Rogue in 2014.

Deb Bailey: Welcome to the Secrets of Success blog, Anna! Please share how you got started as an entrepreneur.

Anna Metselitsa: Nice to be here, Deb. my journey as an entrepreneur started because I was tired from working 2-3 jobs to have ends meet, plus my bosses were not always the nicest people. I decided that it was time to take charge of my life and do something meaningful that I could be proud of. Instead of going to college and getting a degree (against my mom’s will) I started my business. I asked myself what I know and what I love and fashion has been always my passion.

I loved clothes and sometimes spent my last dollar on fashion magazines instead of getting food. growing up I never had enough of clothes and the clothes I had were not fashionable. parents bought us clothes to grow into, so at first you wore a belt to hold jeans up, then they started to actually fit then if they ripped you fixed them until pretty much they couldn’t be fixed. So that’s why I'm so passionate about fashion and clothes, I think it’s not just a piece of fabric, it means something it makes you feel something when you put it on.


Deb: What are some of your successes and challenges? 

Anna: We got into Neiman Marcus, Saks off 5th, Urban Outfitters, HauteLook and we work with Revolve. I’m very proud of how far we’ve come. one of the challenges was finding the right people and attracting talent. Being a small business i’m competing against industry giants that everyone wants to work for because of very high salaries, perks and prestige. I’ve been fortunate to find a few great people but generally it’s been a struggle. Another challenge came from growing exponentially year after year: because I never raised money nor do I intent to do so, cash has been tight up in production to support that growth.


Deb: What inspires you to do the work you do? 

Anna: People. What keeps me going is when we get positive feedback from our customers or when we land another account. It gives me energy and motivation to keep going.



Deb: What advice would you give to women entrepreneurs who are just starting out? 

Anna: Count every penny and spend only on things that can bring a return on investment, reinvest everything back in the business. Understand your customer, learn from your competition and communicate your features and benefits so that your customers can understand your value proposition.

Find a mentor/consultant/business person who has the knowledge, experience and expertise in your area of business. It is is invaluable and will help you propel the business.

Keep a close eye on your cash flow and watch your margin to ensure you can grow your infrastructure and build your brand awareness without going into debt



Deb: Great advice. What do you wish you could tell your younger self? 

Anna: Don’t let people get under your skin. issues that you cry over now will seem minuscule 10 years from now.



Deb: What do you think are the top 3 traits an entrepreneur must have? 

Anna: Perseverance, hard work and determination.


Deb: Thanks for joining me today, Anna.  Please share your website and social media URLs. 

Anna: I enjoyed it, Deb. Here you go:
www.hauterogue.com;
instagram.com/hauterogue;
twitter.com/hauterogue;
facebook.com/hauterogue








0

A Practical Approach to Gamification Design


Imagine you could create the perfect circumstances for a product to be successful before it's even been designed. It's safe to say you'd be a more confident and capable designer. This is the power that gamification, based in behavioral science, allows designers to harness.

There are two primary ways of designing a product: function-focused design (FFD) and human-focused design (HFD).

FFD assumes that people are robots, set to complete a task-think repetitive factory jobs.

HFD is designed to optimize and motivate people's feelings, making tasks a fun and engaging experience-think amusement parks.

Gamification is the step of converting a product from a function-focused design into a human-focused design. It's honing for human motivation in a system rather than designing for the sole purpose of efficiency.

Good Design Motivates Humans

Imagine you could create the perfect circumstances for a product to be successful before it’s even been designed. It’s safe to say you’d be a more confident and capable designer. This is the power that gamification, based in behavioral science, allows designers to harness.

There are two primary ways of designing a product: function-focused design (FFD) and human-focused design (HFD).

FFD assumes that people are robots, set to complete a task—think repetitive factory jobs.

HFD is designed to optimize and motivate people’s feelings, making tasks a fun and engaging experience—think amusement parks.

Gamification is the step of converting a product from a function-focused design into a human-focused design. It’s honing for human motivation in a system rather than designing for the sole purpose of efficiency.

Read more at Toptal: https://www.toptal.com/designers/ui/gamification-design

0

"Ready for the New Rules of Social Media Marketing?" with Kerry Heaps on Women Entrepreneurs Radio™

Show #463


Kerry Heaps returns as co-host to discuss how social media changes are rocking the online business world. Are you ready to change how you use social media for your marketing? Ready to pay for ads to extend your reach? Social media isn't what it used to be. Find out how to protect your business what to look out for as social media continues to evolve.

Kerry Heaps is the Publisher of Pageant Platform Magazine and the host of Pageant Platform Podcast. She is the Founder of Kerry's Studio, a full-service Pageant training company that offers training to women ages 16+ all over the world.  Her passion is to help women succeed in Pageantry, build a successful platform and use it to build a successful career or business after exiting pageantry.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm, so I figured this would be a great way to add in some revenue while the business gets up and running." She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey."  After a life changing evening in 2016, Kerry retired her marketing business to focus on her true passion, beauty and pageantry.

She is the Founder of Pitch like a Bitch Media, an online resource to gain more media exposure and the Author of Pitch like a Bitch, Top 10 tips to pitch like a Pro (Dec 2017) and the Create your own Media series for Podcasting, Publishing and Publicity.  She has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.swaaymedia.com and she also writes occasionally for www.sheownsit.com and various other publications.

Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.  She is a sought-after guest for many media outlets.

Websites:
Pitch Like a Bitch Media, www.pitchlikeabitchmedia.com 
K|Kouture Cosmetics www.kkouturecosmetics.com
Image consulting website:  www.omegaimage.com 
Pageant Training:  www.kerrysstudio.com 

Also mentioned on the show:

"Are Facebook Groups Worth It for Your Business?"
http://womenentrepreneursradio.libsyn.com/are-facebook-groups-worth-it-for-your-business-with-kerry-heaps

"Space Pants" video from SNL: https://www.youtube.com/watch?v=MwpmqMnngRk

"Should You Use Chatbots for Your Business?"
http://womenentrepreneursradio.libsyn.com/should-you-use-chatbots-for-your-business-with-kerry-heaps


Are You Ready to "Pay for Play" on Social Media?
http://womenentrepreneursradio.libsyn.com/are-you-ready-to-pay-for-play-on-social-media-with-kerry-heaps

0

It's All About Lifestyle: 24 Healthy Habits, Hobbies & Scientific Facts


Infographic by Jack Milgram Custom-Writing.Org
0

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works.

What is Sales Marketing?


A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those interpersonal connections that directly add revenue to the bank accounts. Telephone calls, networking, and meetings are all part of the direct sales process.

Marketing, on the other hand, involves all those actions that a business takes to reach and recruit prospects. Examples include direct mail campaigns, advertising, public relations, and television or radio commercials.

Direct sales marketing embodies all of these strategies. The number of ‘touches’ a prospect requires to convert into a sale varies, though research suggests anywhere between three and twelve touch points. More important than quantity, then, is following and maximizing each contact so that the time, cost, and effort put into each sale decreases.

What Isn’t Working?


Some of the most tried-and-true methods of marketing still work. People still love video advertising, for instance. In fact, video accounts for 69 percent of all consumer Internet traffic, according to Cisco Visual Networking. However, many other marketing strategies are falling flat. To be sure, Sirius Decisions reports the average sales cycle has increased by 22 percent over the past five years since more decision-makers are being involved in the buying process.


  • According to the 2016 DMA Response Rate Report, direct mail is expected to experience a 19% decline over the next 12 months;
  • A mere 13% of people who read print publications report ever looking at the ads;
  • 44% of direct mail is never opened;
  • 70% to 80% of online users don’t look at online ads, preferring to focus only on organic search results;
  • 86% of people ignore television commercials.


Effective Sales Marketing Ideas


As buyers become increasingly over-saturated with advertising gimmicks, it becomes even more important for business owners and marketers to devise innovative ways to target potential customers. It is the role of a business owner, then, to ensure that information is delivered to prospective customers at the right time, in the right format, and on the right platforms. This is where an inbound marketing strategy becomes crucial.

Research


There’s no need to spend copious amounts of time drudging up case studies. Instead, ‘research’ refers to time spent understanding the company and its goals, understanding the industry, and understanding the customers. This is where business owners focus on attracting customers rather than seeking leads and customers.

1. Clarify what the business is and ask:


  • What does it mean to ‘grow the business?’
  • How will someone know if they’re successful?
  • What are the long and short-term goals?
  • What is the sales process?


2. Check out the industry

Whether a person has been in the industry for two, ten, or twenty years, chances are pretty high that the industry will keep on changing. As innovations come up or new expectations are established, it’s important to stay ahead of the curve. This is where industry research comes in.

  • How do other businesses fare against meeting (or exceeding) the goals?
  • What marketing strategies are other businesses in that industry doing to attract clients or customers?
  • What current events and news is impacting that industry?
  • Is there a business to business marketplace a business owner can access?
  • Are there any leaders that a business owner can speak to within the industry?

3. Figure out your customer base

Speak to the people on the ground—those who directly communicate with customers—to better understand the customer base. These are the people who can provide the most insight into what customers want. When talking to them, here are some worthwhile questions to ask:

  • Which marketing tactics are most effective?
  • Are customers complaining about any current strategies, such as too many emails or obnoxious ads?
  • What are the customer demographics?
  • What questions are the sales teams answering most?
  • What pain point/s does the product or service help alleviate?

Create Effective Content


No longer is it sufficient to leave a website dormant while expecting customers to magically discover its presence. Instead, business owners should update its content consistently. Over 70 percent of marketers say relevant content is the most effective search engine optimization (SEO) tactic, while companies that blog 16 times or more per month enjoy four times more leads than those who publish blog content less than five times a month.

The most effective content is that which focuses on helping customers reach their goals and/or solve their problems. While content on the Internet often grows stale within weeks after publication, it’s best to make sure content is as evergreen as possible so that it can retain its value for years to come.
Recognizing the importance of having an efficient, skilled copywriter either on staff or freelance is imperative. Doing so can increase the company’s revenue substantially, double its customer retention rate, and create brand recognition.


Pay attention to SEO


In the world of marketing, SEO is the latest buzzphrase—and with good reason. SEO consists of all the factors that influence search engine ranking. It is like turning on a spotlight so that customers know where to find a business. After discovering what a company’s customers are looking for (see above), it’s important to weave those keywords onto every page of the website.

To optimize a website for SEO, Entrepreneur magazine suggests that business owners:

  • Create a priority list of targeted search terms that pertain to the customer base and market segment;
  • Review pertinent industry sources and competitive lists to determine what keywords should be used;
  • If users frequently misspell a word, include that in the webpages as well;
  • Track the site’s rankings every 30 to 45 days to ensure the keywords remain effective;
  • Determine goals ahead of time and make sure they are measurable so that it’s possible to note the return on investment regularly;
  • Create page titles;
  • Develop new sitemaps for Google and Bing;
  • Place strategic words and phrases throughout the content on every page;
  • Continually test and measure the business’s success using objective tools to do so.

Develop Podcasts

People love to receive something for nothing. In the world of marketing, the most valuable asset is knowledge. Offer this to customers through an effective use of Podcasts. Podcast listening increased by 23 percent between 2015 and 2016.


Become social media savvy

The effectiveness of social media marketing is contentious. While some people say it’s a complete waste of time, the numbers suggest otherwise. After all, the breadth of audience participation is unparalleled.

  • 72 percent of adult Internet users utilize Facebook;
  • During the past two years, content consumption on Facebook has increased by 57 percent;
  • Instagram has 500 million active monthly users;
  • LinkedIn has 450 million members, with a reported 25 percent active on a monthly basis;
  • Thirty percent of U.S. millennial internet users use Snapchat regularly.

Stay in contact

Depending on the product or service offered, it may be that the company is on the customer’s mind daily, such as the case with a food product, or only occasionally, as is the case with expensive beauty treatments. Regardless, it’s critical to be in the customer’s thoughts as soon as they are ready to buy. The way to do that is to maintain constant and consistent communication.

  1. Collect the customer’s information at every opportunity;
  2. Craft email or text campaigns to stay in contact with prospects and previous customers;
  3. Be sure the business is listed in local directories and search engines.

Effective marketing means more than relying on direct mail advertising or television commercials. It has evolved into a multi-dimensional, multi-sensory process. Keep up with industry trends, as well as the new technology available to assist marketing efforts using these suggestions.

This article was originally published at Tenfold.
0

No-Fail Tips for Giving Constructive Criticism at Work

No matter what stage of your career you are in, chances are you that you find giving negative feedback challenging. No matter how much experience you have, no one likes giving bad news. However, criticism is an essential part of any job and is an important factor in employee growth and development. If you struggle with giving criticism to your direct reports or to your supervisor, consider implementing best practices for giving negative feedback. Taking time to prepare, giving feedback in real-time, and avoiding making criticism too frequent are simple but powerful tricks for making feedback sessions easier.

Fundera created this awesome infographic full of no-fail tips for giving constructive criticism at work. Read on to learn more about how to use negative feedback in a positive way.


Please include attribution to Fundera.com with this graphic.

9 No-Fail Tips for Giving Constructive Criticism at Work
0

Are You Giving Away Your Power?

by Chris Atley

You are giving away your power when:


  • you second guess yourself
  • you over explain why you did or didn’t do something
  • you apologize for things that weren’t your fault – different than apologizing for the situation
  • you over justify when you say no to someone
  • you agree to do things you don’t want to do (outside of reasonable compromise)
  • you seek reassurance (aka not trusting yourself)
  • you let the other person ask all of the questions in a sales conversation
  • you pretend to agree when you don't
  • you don’t stand-up for yourself and let others blame and shame you (there are ways to respectfully and compassionately do this)
  • when you take on other people’s energy
  • when you’re the last person at the bar at a conference ;-)


I may have gone too far with that last one, but you get the gist.

So what is giving away your power anyway?

It’s when you slip into a disempowered place instead of feeling empowered and confident.

Let’s work on shifting this.

Well, the first step is to be aware of it. Think about which examples above – and you may have discovered others too – hit home for you the most?

Second, think about what you want to change into instead. How would you act if you felt empowered and confident instead? How would you show-up, make decisions, speak, dress, etc.? Who would you BE as that version of you?

You know that saying , “fake it until you make it”? It works.

Third, start visualizing this version of you every day.

Last, map out some tangible examples in your life of where you can start behaving as this best version of you and start taking your power back.

“Act as if” over and over and over, until it becomes “if.”

The subconscious mind loves repetition. 98% of what you’re doing and how you’re showing-up in not conscious. More on that later.

Let’s make this conscious and start shifting it.

You deserve to be confident and powerful - meaning you can create anything your heart desire’s when you feel your best.

Much Love, you’re awesome! xoxo


Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.


Picture credit:

unsplash-logoEtienne Boulanger
0
Back to Top