A Practical Approach to Gamification Design


Imagine you could create the perfect circumstances for a product to be successful before it's even been designed. It's safe to say you'd be a more confident and capable designer. This is the power that gamification, based in behavioral science, allows designers to harness.

There are two primary ways of designing a product: function-focused design (FFD) and human-focused design (HFD).

FFD assumes that people are robots, set to complete a task-think repetitive factory jobs.

HFD is designed to optimize and motivate people's feelings, making tasks a fun and engaging experience-think amusement parks.

Gamification is the step of converting a product from a function-focused design into a human-focused design. It's honing for human motivation in a system rather than designing for the sole purpose of efficiency.

Good Design Motivates Humans

Imagine you could create the perfect circumstances for a product to be successful before it’s even been designed. It’s safe to say you’d be a more confident and capable designer. This is the power that gamification, based in behavioral science, allows designers to harness.

There are two primary ways of designing a product: function-focused design (FFD) and human-focused design (HFD).

FFD assumes that people are robots, set to complete a task—think repetitive factory jobs.

HFD is designed to optimize and motivate people’s feelings, making tasks a fun and engaging experience—think amusement parks.

Gamification is the step of converting a product from a function-focused design into a human-focused design. It’s honing for human motivation in a system rather than designing for the sole purpose of efficiency.

Read more at Toptal: https://www.toptal.com/designers/ui/gamification-design

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