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Profitable Passion Building; The Behind the Scenes Life of Business in Travel

Liz Galloway
by Liz Galloway

Lessons I’ve learned feeding my passions as a travel entrepreneur

At a little past 4:30 a.m. on a small expedition boat off the island of Espiritu Santo, Baja Sur, I my online office from my smartphone. The boat’s still quiet as I sip my first cup of coffee before I kick off our 6:30 yoga class and guests and crew begin milling about in anticipation of another day of adventure. I get out the day’s emails, marketing, content and pitches, grab a banana, some granola, find my spot on the mat and hit play on my Spotify yoga playlist.

I’m here as a wellness host for several dozen active adventurers. We’ll spend our day immersed in emerald waters kayaking, snorkeling and hiking remote islands in the Sea of Cortez, then close the evening with nutrition workshops, good food, and meditation. As a wellness coach and founder, this is what a lot of my days look like. On location, connecting with people through unique travel.

Working in travel, I get a lot of questions about how to get paid to travel, and where to start. Some of this comes from the digital nomad movement, and Instagram photos telling us we are a failure if we can’t travel full time. Regardless of what sparks a desire to travel or create entrepreneurial pursuits in any subject, there’s a lot of work behind the velvet curtain. And as you may well know there is a physical and psychological commitment to chasing our dreams. I have to be prepared for variables and long days that are balanced with physical outdoor activity, coaching, and hours behind a laptop. There are a few things I’ve learned on the way, so I pull back the velvet curtain on my top three.

Niche Passions Create Niche Business Travel is a highly visual and emotional business with people connecting through hands on experiences. It’s also highly competitive so I don’t copy what others are doing and ask what I can provide that is authentic and provides a niche solution. But it took leaping over hurdles, working through challenges, pivoting consistently and seeking my own epiphanies. I listened to guest feedback and analyzed what was working online to reach those interested in my message. The tools I use for monitoring websites, posts, and ads are Google Console, Google Analytics, Google Alerts, SEM Rush & Moz.

Speak Up (About Yourself) With a background in hospitality that gained me contracts in Costa Rica, Spain, Mexico & the Antarctic, I had no problem gaining press, articles, TV, and radio coverage for others, but I put off doing it for myself. My introverted- extrovert personality wanted to keep me safe. That meant not ”bragging” about my passions, my skills, or my brand. Until I could no longer accept that as an option to running a successful business. Reach is about relationship building, travel is about storytelling, and I certainly had stories to tell. Not raising our voice and media reach is one of the biggest mistakes we can make. To start, zero in on a couple of targets you want to hit, magazine, TV, podcasts etc. and have several fitting pitches ready to go. Top tools I use to increase reach and automation are HARO, Cision, EIN News, Prezley, Babbler, Muck Rack, Press Farm, and good old fashion google searches on key words with the Keywords Everywhere tool. Some have worked better than others, and there’s always room to improve.

Add to Your Skill Set I did a lot of self-imposed training outside of my official university education that allowed me to speak the lingo of modern marketers, designers, creatives, coders and DIY my growth. I also opened more doors by adding certifications to the mix so I could offer great experiences. I stopped trying to fit into a box I didn’t fit in because that’s what others were doing. I love the power of outdoor connections and that helped create my niche, so I increased my expertise with several outdoor and internationally respected safety certifications. If you’re taking the next step to gain training across anything from video production, to digital marketing, here are my favorites to learning online from your boss cave: Shopify Academy, Linkedin Learning, Foundr Courses.

Scale at A Pace That Works "When in doubt, bootstrap. Using your own personal resources is the easiest way to start a business. You don’t have to convince investors about the merits of your idea. You just have to convince yourself." -Ryan Holmes, Co-founder of Hootsuite. I love this quote because it gives power to an entrepreneurial bottom line. One that justifies our testing, and trials. I’ve seen people burn through a couple million dollars with no profit because they were focused on the wrong things, and not monitoring results (or lack of). I’ve also learned to DIY key things that saved me thousands while I scaled up. Embracing virtual assistants and automation software helps me keep my sanity and organization. Here’s a couple I recommend: Kartra and Wayin.

Simply put, entrepreneurship is a series of sequences that end up telling your story. A story of profitable passion building with like-minded people, because it’s a lonely road when you think you’re on your own. If you’re looking to work in travel, I encourage anyone first and foremost to create their foundation with tools that answer questions your target audience would ask. Nomadic travel lifestyles are beautiful. They’re even better with great income.

Find out more steps to passion building and travel by connecting with me in socials.


About the Author: Liz Galloway is adventure and travel writer, who has also covered wellness for 20 years. She contributes to several online and magazine outlets, is a creative content developer and has authored a book on travel and fitness. She runs the Wild Adventure Wellness Retreat site, a place to find transformative retreats, travel inspiration and connect with others. When not writing you can find her on expedition boats in Alaska, Baja, or Hawaii or covering angles for Antarctic expeditions.

Link: https://wildadventures.life/



10 Business Lessons from Construction Industry Tycoons

If you think of building tycoons and real estate magnates, you probably think mostly of men — people like Cornelius Vanderbilt or John Jacob Astor. But in reality, the major players in the construction industry are incredibly diverse, and what’s more, they offer a wide array of advice from their own experiences as entrepreneurs.

From Biddy Mason, the former slave who became one of the first real estate developers in Los Angeles, to “the woman who built Beijing,” the construction industry is chock full of entrepreneurs who were pros at building not just physical structures, but also their own empires. And though their industry is fairly specialized, their wisdom applies across the board. The lessons they learned in their own lives provide powerful instruction on how we, as business people and as individuals, can find our own path to similar success in any industry.

To access these entrepreneurs’ wisdom, check out this infographic by equipment rental company BigRentz on lessons from the 10 most influential tycoons of the building industry.


10 Business Lessons from Construction Tycoons


Infographic by BigRentz.com

Is It Ever Too Late To Start Over?

woman sitting at a cafeby Deborah A. Bailey

The other day I was reading a blog post about learning new languages. Most of the comments stated that if you don’t learn a new language when you’re young, it’ll be too hard to pick up when you’re older.

In our society, that idea is repeated over and over. And if people hear an idea enough, they start to believe it must be an established fact.

How often have you heard someone say they were too old to start over? They’ve invested too much time in their job, or their relationship, or their career, or their belief system to change now.

Here’s the bottom line: what you believe will become your reality. Too old to learn a language? You’re right. Have to stay in that career that you hate? Sure, go ahead. Change is hard. Don’t try this at home, kids. It might be uncomfortable.


I didn’t start learning Spanish until I was 16, and I studied enough to become quite good at reading and writing it. I’d planned to continue on in college, but I decided to major in Biology for about a year. Which meant my liberal arts classes got dropped in favor of Organic Chem, Algebra and Logic.

It was my first detour away from the things I do best–writing and communications. (The “why” is a topic for another day.)


Another Change–Another Language


Fast forward several years later. I decided to switch careers from copywriting to computer programming. So I had to learn how to code. The school adviser told me that learning a computer language was similar to learning how to read music (which I learned in grammar school when I took up the clarinet). Since no one told me it couldn’t be done, I went with it and learned three computer languages.

That worked for me until I finally decided to leave IT and return to writing. A new way of life away from full-time employment. When I became a freelancer, I didn’t have the luxury to believe that it was too hard to learn new things.

Here’s the thing, at each juncture, I just went with the flow. I decided to make the change, and learned the new “language” that went with it.

I didn’t sit there and decide I was too old to learn to read music, or Spanish or machine code. No one told me I couldn’t do it, and I wouldn’t have believed them if they had.

In 2010 I published my first book, Think Like an Entrepreneur. Today, I’ve got over 10 books published, with 2 more on track for publication this year. Back when I was writing my first book, I didn’t have a clue about self publishing. So I learned how to do it and made a start.

It’s Not Too Late If You Say It’s Not


With each bend and twist in the landscape, I learned the new terrain and kept it moving. That’s how you do it.

Everyday you have a chance to take a risk. Make a leap. Venture into the unknown without a road map or an expectation of what you’re going to find.

You can stick with “established wisdom” which is always there to tell you what you can’t do. Or you can just go do it.

About the Author: Deborah A. Bailey is a writer, coach, author of several fiction and non-fiction books, and creator and host of the Women Entrepreneurs Radio podcast.

Copyright © 2019 Deborah A. Bailey

Picture credit: Photo by Kaylah Otto on Unsplash

This post originally appeared on DBaileyCoach.com.

Your Next Massage Should Be Cannabis-Infused

massage sessionby Jessica Smith

If you are suffering from any pain, then a body massage can make an excellent pain management plan. Like most people, you probably know marijuana for its common uses like vaping, smoking, or edibles.

However, you can also use cannabis as a topical. When you use cannabis in massage, it won’t make you high, but it will undoubtedly make you relax and feel good. That explains why massage oils containing marijuana are becoming popular every day and easily accessible on top-rated Ontario cannabis stores.

So, what benefits can you get from a message that uses marijuana? Let’s find out, shall we?

1. This Massage Provides the Anti-Inflammatory Properties of Marijuana


One of the primary reasons why you should consider having a massage that comprises any type of marijuana such as Indica is that it can help you in healing some ailments you might be suffering from. They use massage oils made from CBD, which has lesser narcotic effects and a lot of healing properties.

When you combine these anti-inflammatory properties of marijuana and therapeutic massage done by a professional, you’ll be able to feel more relief from painful symptoms caused by injuries from sports or arthritis as research suggests.

The cannabis oil containing CBD helps you to soothe your sore joints, thereby boosting your energy, which makes you feel stronger and like you are not experiencing any muscle or joint pains. You will start feeling the healing sensation of this massage when the CBD in the massage oil starts penetrating your skin and reaching the areas where you’re feeling pain.

2. It Increases Sensory Stimulation


Your joints and muscles react immediately when you take a massage. This means that adding cannabis oils to the massage will increase the stimulation that your entire body and senses feel. Your skin is the largest organ of your body. You, therefore, need to make sure you take care of it more often to ensure that you keep it healthy and strong every day.

Having a gentle massage that uses cannabis oils helps to stimulate your skin, which in return enables you to feel more alive and alert in everything you do. Your body produces skin cells each day. Therefore, having this massage prevents your skin pores from clogging as it makes the old skin cells to fall away, leaving your skin fresh and healthy. So, using a cannabis-infused massage will help you improve your skin tone, tighten your skin, and remove wrinkles.

massage towel and candles


3. Increases Your Muscle Relaxation


Having a therapist slowly rub CBD oil in your skin can give you the most relaxing and therapeutic experience. Besides, this massage can also help in stimulating your skin surface hence relaxing your muscles and easing any tension or pain you might be feeling.

You can go for this massage, especially after work as it can be a great way to unwind after a long and exhausting day. This massage will rejuvenate, replenish, and revitalize your whole body without making you feel high or sleepy, which happens when you smoke.

4. Helps You to Ease Anxiety and Stress

Today, many people across the world are suffering from anxiety and stress than ever before. Most of the worries that people experience are from their jobs, money, children, siblings, health, and so forth. These factors make anyone probe to stress and anxiety since they affect most people. As a result, you can get depression with time if you don’t know how to deal with your everyday stress efficiently.

But having a massage that uses marijuana can help you deal with your everyday stress as it puts you and your mind in a relaxed and happy state. This massage, therefore, helps you to reduce stress, which can lead to depression or stroke. The good thing is that anyone can benefit from this massage no matter the age, gender, or lifestyle as it caters for all your massage needs.

model doing yoga


5. Helps You to Eliminate Chronic Pain

If you suffer from any chronic pain, then you can always turn to a cannabis-infused massage as it can help you to cope with your pain. This massage helps you to decrease the inflammation that comes with chronic pain. Doing so increases the blood flow in the affected area hence soothing it which reduces the pain you are feeling.

A massage that uses cannabis is great and has various benefits as you have seen. You should consider getting this massage as it might be what you need to improve your life and eliminate some conditions you might be having like chronic pain, anxiety, stress among many others.



Picture credits:

Antonika Chanel on Unsplash


10 Inspiring Latina Entrepreneurs and Businesswomen Who Will Inspire Your Career

It’s no secret that being an entrepreneur is a lot of hard work. You have to be creative, dedicated, passionate and willing to make sacrifices. Dreams don’t come true overnight and companies don’t become successful with the snap of a figure. We’ve all heard the expression “Rome wasn’t built in a day,” and the same applies for entrepreneurs and their businesses.

If you need some extra motivation to get started on your entrepreneurial journey, look no further than these 10 incredible Latina entrepreneurs and businesswomen from who are crushing it. Some of them began their businesses to solve a problem they were facing, and some of them are climbing the corporate ladder while breaking the glass ceiling. Hola put together this list of lessons each of them has learned along the way and what they found inspiration in to get started. Dreams don’t chase themselves — follow the lead of these women and go get after what you want!

infographic

Infographic from http://us.hola.com

"Entrepreneurship & Nonprofits" with Sarah Olivieri, Founder of Pivot Ground on Women Entrepreneurs Radio

Sarah Olivieri
Show #495

Topic: Entrepreneurship & the nonprofit sector

Sarah shares:

  • How she founded her agency and positioned it in the nonprofit space
  • Transitioning from employee to freelancer to entrepreneur
  • How she structured her business to include employee profit sharing


Sarah Olivieri has over 13 years of experience working on the web and over 16 years of experience working in and leading nonprofit organizations. She co-founded the Open Center for Autism in 2005 with Valerie Paradiz, served as the deputy director of the Global and Regional Asperger Syndrome Partnership (GRASP), and executive director of the Helping Children of War Foundation. Sarah received her BA from the University of Chicago with a focus on globalization and its effect on marginalized cultures, studying in Spain, Tanzania, and Cuba, and finally moving to Japan to teach English. In 2009 she completed a master's degree in Humanistic and Multicultural Education at SUNY New Paltz. She is the co-author of Lesson Planning a la Carte: Integrated Planning for Students with Special Needs (AAPC Publishing).

She has owned her own for-profit business since 2005. At PivotGround, Sarah combines her backgrounds to help agents of change, both nonprofit and for profit, leverage growth-hacking, proven business skills, and the best of web-technology to grow and make a positive impact in the world. For nonprofits especially, Sarah is on a mission to help increase capacity, deliver better programming, attract more funding, and hopefully make the world a little better.

https://www.facebook.com/sarahfolivieri/
https://pivotground.com/
https://www.linkedin.com/in/sarah-olivieri/


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2019-06-25T21_33_11-07_00


Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2


Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/entrepreneurship-nonprofits-with-sarah-olivieri-founder-of-pivot-ground





Sarah Olivieri on Women Entrepreneurs Radio







3 Ways Stylish Clothing Can Amplify Your Confidence

woman sitting at a outdoor cafe

You don’t need years of experience to realize that for you to have great style, your fitness, body proportions, and self-confidence must go hand in hand. That is why it’s very vital for you to ensure that you improve your self-esteem.

Your attitude can make or break how you're perceived, so being comfortable in your clothing helps you to project confidence (and banish insecurities you might be feeling). For instance, if you love wearing old navy dresses when going to parties or special occasions, feeling confident in your clothes will give the right appearance.

woman wearing blue sweater


1. Your Self-Confidence Helps You to See the Bigger Picture and Amplify It


On the contrary, having self-confidence alone is not enough to help you achieve the unique style you want. For you to have a great style, you have to combine these three things:

• Know what clothing to wear and what occasions to wear them. Knowing when to wear specific types of clothing means you will get outfits that are suitable for the event and for your body type. You might even wear body shapers to create a specific silhouette.

• Know what your best colors are and how to use them to your advantage. The right colors can flatter your complexion and give you an unstoppable glow.

• Lastly, you should have self-confidence about your look. Having self-confidence enables you to freely let your unique and personal style shine more (without feeling uncomfortable in your clothing).


woman sitting on a couch


2. Stylish Clothing Helps You to Feel Better About Yourself


Some women prefer to wear what they want (according to their mood at that particular time) as long as they're comfortable. That might not be the right approach all the time. Why? They might wear anything they want and still feel confident, but what they select might not flatter their body types or go with all the pieces in their outfit.

If, for instance, your casual wear or gym outfits don’t match with your body figure, they might not be as flattering. Pants lengths (like capri pants) may not be a good fit depending on your body type, and might not make you look your best.

So, the trick is to focus on the things you love about your body. Don't waste time trying to disguise the things you don’t like by wearing items that aren’t part of your style.




3. Clothing Can Help You to Create Your Unique and Personal Trademark


What this means is, the best thing for you to do is wear stylish clothes that will accentuate your body type. Doing so will enable you to come up with a personal and unique style that will make you stand out.

However, it’s essential to note that we’re not only talking about the physical, but also who you are as a person.

Let’s look at a few examples to see what you should wear according to your personality:

1. If you are the outgoing type, then you can show that by wearing clothes with bright colors and some quirky accessories too.

2. If you are one of those people who have an excellent taste for expensive goods, then you can carry your favorite designer bag and even add some stylish jewelry.

3. Play up your features using color and details that flatter you and show off your distinct style.


Picture credits:
Photo by Godisable Jacob from Pexels
Photo by Jens Lindner on Unsplash
Photo by Fezbot2000 on Unsplash
Photo by Scorpio Creative on Unsplash

Ways to Empower Women in Business

women in the workplace
by Rae Steinbach

How to Empower Women Within Your Organization

You’ll hear a lot of talk about how vital it is for business leaders to make efforts to empower women in business. Unfortunately, much of this is just talk or what has come to be known as hashtag activism.

If you really want to help women succeed, you need to get beyond the talk and engage in tangible efforts toward making the business world friendlier toward women. Empowering women in business is key, but there are better ways than others for how you can go about doing so. The following are a few simple things anyone can do to help.

Respect Self-Advocacy

Self-advocacy is usually seen as a positive trait in men. When men push their own interests, they are seen as assertive, driven or as a person who recognizes their own value. For women, the perception is often different. Many people view self-advocacy from a woman as being pushy. If you want to empower women in business, simply don’t treat them differently when they take action to empower themselves.

Self-advocacy is one of the keys to advancing your own interests in a business setting. When a woman does something like ask for a raise or chase a promotion, it should not be viewed in terms of a double standard.

Recognize Differences

Business leaders need to recognize that different people measure success in different ways. For many, climbing the ladder and making more money are the most important accomplishments. However, there are also those who place personal accomplishments in a much higher regard. Along with that, you will also have people who take more pride in the achievements of a team.

There is no right or wrong way to measure success. Men and women will often seek out different careers and approach those careers in different ways. As long as the individual is satisfied with their goals and they meet their obligations, it is not the place of any other person to judge their success or their choices.

Stick to Reality

If you want to empower women, you should do it based on real facts. The gender pay gap is one of the most persistent myths in the professional world, and it distracts from the real issues that currently hold women back.

Making an effort to empower women in business is admirable, but you won’t make as much of a difference if you are focusing on a false narrative. Try to identify the real issues that women face and adjust accordingly in order to address them.

Don’t Think of Them as Just Women

Trying to help women in business is a great first step, but one of the best things you can do is to stop thinking of them as women. Instead, just think of them as people. You should treat women in the exact same way you would treat a man in a given situation.

Network with women in the same way you would network with men. If you mentor younger men at your company, try to reciprocate that mentorship with young women. When you see a job opportunity or a chance for advancement, recommend these younger women for the position if they are a good match.

Women do face professional challenges that don’t always affect men. While taking steps to empower women is a good way to help level the playing field, there is something to be said for women who take empowerment upon themselves. Regardless of whether you are a man or a woman, the majority of your success is going to come from the efforts a person makes on his or her own behalf. Of course, it is always beneficial for a company to support self-starters and encourage equality within the organization.

About the Author: Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing.

Are You a Crab in the Bucket?

woman on the phone
by Chris Atley

The crabs in the bucket metaphor comes from the story of catching crabs in a bucket. When you catch a crab and place it in a bucket, the first thing it will try to do is escape.

Now, if you put two crabs in a bucket, and place them in there together, as soon as one tries to climb up out of the bucket the other will grab the escaping crab by the legs and try to escape itself, to which the process gets repeated to the point where NO crabs end up escaping.

While it’s important to look at whom you surround yourself with, it’s equally as important (if not more so), to look at who you are being in life. For what you put out you will receive back. Are you a champion of other people’s success or are you jealous?

Do celebrate other people or do you focus on that “unfairness” of what they’ve reached a certain level and you haven’t? Are you loving, and helpful or are you so caught-up in your own drama that you miss the opportunities all around you to be of service?

When you truly take a hard look at what you’re putting out in the word and take responsibility for what you’re creating as a result, you can start to shift it. Truly coming from a place of service means coming from a place a love in ALL areas of your life. In relationships, community, career, finances and with yourself!

You deserve a life of love and abundance and so do those around you.

Namaste xo

 Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.

Picture credit: 
unsplash-logoRashid Sadykov

What is the Glass Cliff?


The glass cliff, a not-too-distant relative of the glass ceiling, is yet another barrier to success for women looking to advance in their careers. While the glass ceiling is a well-known invisible barrier to success that prevents women from reaching senior roles in companies, the glass cliff phenomenon describes what often happens when a woman is actually elevated to a top role, only to fail.

This glass cliff is a metaphor for instances in which women are given leadership roles in a corporation when business performance is doing poorly. In these times of difficulty, women are more likely to fail and be ousted, apparent in the fact that women CEOs are 45% more likely to be fired from CEO roles than men.

So why do women bother to take on such precarious leadership positions in the first place? For some, they feel as if it could be their only opportunity at a top role, and is ultimately worth the risk. Luckily, there are steps women can take to avoid tumbling down the glass cliff. By analyzing industry trends before accepting a top role, you’ll get a good idea of the potential risk. Defining how success in the role will be measured will set the stage for expectations, and factoring risk into salary negotiations will help secure a competitive salary.

For more tips on how to navigate the glass cliff, check out the infographic from Fundera below:


What is the Glass Cliff?

Infographic by Fundera.com

How She Does It: Dawn Jones, Founder of PRESSED PR

Dawn Jones
Dawn Jones founded PRESSED PR in 2017 as a passion project that would empower other independent artists to succeed. As a musician herself with experience performing, touring, recording, and writing music, Dawn learned that intentional and personal public relations take you far in the music industry.

She wanted to develop a modern company that embodied the essence of intentional, personal, and innovative marketing with a team that displayed the strongest work ethic for their artists... thus PRESSED PR was born. Pressed PR exclusively represents independent artists with a fresh approach to promotional and branding services that empower them to share their music with more.


Deb Bailey: Welcome to the Secrets of Success blog, Dawn. Let's get started. :) What was the process for you to go into entrepreneurship?

Dawn Jones: I got started as an entrepreneur a month after I graduated from college. I was moving to a new place that didn't have the job opportunities in the music industry that I had been hoping for and so I decided to create my own job. Pressed PR was born out of necessity and opportunity, but quickly evolved into a passion and dream that I began chasing.
Pressed PR logo



Deb: That's terrific. You knew what you wanted and went for it. Do you have any “lessons learned” that you’d like to share?

Dawn: The two biggest things I've learned thus far are:

- Don't be afraid to ask for what you want. Asking shows you are taking the initiative to make it happen and knocking on those doors of opportunity. I've been surprised many times when the answer has been "yes" even though I thought it was a long shot. Asking for opportunity shows others you have the hunger to work hard at it.

- Don't be afraid to hear the word "no" Trust me, as an entrepreneur (Especially starting out) you'll hear it A LOT.

Pressed PR



Deb: Great advice. How would you describe your ideal clients?

Dawn: I want to work with clients who are driven, highly involved in working on furthering their music, prompt, and easy to communicate with. It makes my job so much more effective when I have a client who is willing to take an active role in their promotions in addition to my PR services. After all, PR only works when the client is utilizing the tools and resources effectively on their own as well.


Deb: What inspires you to do the work you do?

Dawn: When I get to see clients grow in their fanbase or play bigger shows than they previously have I get really excited about the work we are doing. The artists that we are working with are hustling hard for opportunities in the music industry and it feels really good when we are able to help them open up some of those doors.

Pressed PR



Deb: What’s your vision for PRESSED PR?

Dawn: I want to see PRESSED PR grow to be more than a service for artists, but a place of resources and support for the independent music industry. There is so much amazing talent out there and I really want to be an active part of the culture that supports independent music in a variety of ways.


Deb: You jumped right in and followed your dream. What advice would you give to other women entrepreneurs who are just starting out?

Dawn: Go for it! Take the plunge, believe in yourself, surround yourself with an awesome support team, and be ready to ride a roller coaster of ups and downs. It takes a lot of hard work and unpaid hours to turn something from an idea into reality but if you are passionate about what you are doing it will make the work with

Pressed PR



Deb: As you know, entrepreneurs are always busy juggling a lot of things. What is your favorite activity to relax and unwind?

Dawn: I enjoy playing music myself (Fiddle), hiking, rock climbing, and anything outdoors with my husband. We also make it a point to schedule travels here and there because it allows me to get away from the daily routine a little bit and prevents burn out.


Deb: Thanks so much for stopping by, Dawn. Enjoyed hearing about your business! Please share your website and social media URLs.

Dawn: I enjoyed it too, Deb. Here's my information.

Website: www.pressedfreshpr.com

Find me on Instagram, Twitter, and Facebook with @pressedfreshpr




3 ways to create a sense of urgency in your business

passion led us here sign
by Chris Atley

Having a sense of urgency is important in the growth of your business, because it forces you to get out of your comfort zone and do what you need to do to actually grow it.

Being complacent creates more complacency.

I always say being in business for yourself is the best personal development course you can ever take, because you are focused to deal with your own blocks preventing you from being successful.

Being in business = sales, and sales brings up all kinds of blocks.

BUT if you have a sense of urgency you will force yourself to address those blocks, and keep going instead of letting them stop you.

For the person new to business, the sense of urgency is usually financial. You’ve either discontinued your career to give this a go, and have a lot riding on it. You need to provide for yourself and maybe a family too. OR maybe you’ve just finished school and this is your first “job” and you need to make it happen in order to survive. Thus a financial urgency is created. You are willing to do whatever it takes to make your business a success.

Then there is the business owner who is past this stage, and is financially secure or maybe doesn’t need to contribute financially to the household. With both cases, there is not that same financial pressure. This is typically where I see business owners “take their foot off the gas”. They start to coast, lets sales slide, and become lackadaisical. This is fine until it’s not. They end up hitting a slow period or slump, aren't prepared, and therefore create a financial sense of urgency all over again.

So how do you create a sense of urgency when you don’t have the financial pressure?

This is the type of urgency that is my favourite – it’s anxiety free unlike like financial pressure. This is where you can focus on something much bigger than yourself and surviving. You get to expand your why to impacting and helping others. Of course that part of your “why” was there before, but let’s be honest. If you’re struggling financially, it’s hard to focus on this. When you can focus on this bigger picture, it becomes super inspiring.

You’re so fired up about how you can help more people and have a bigger impact, that this is what drives you every day. That’s what has you moving through your own blocks and being the best version of you. You have inspired ideas that you are so excited to bring to fruition. You are creating at the highest level. From a place of love and expansion – that’s “we” centered and not “me” centered.

This “why’ will be different for everyone and it’s not about the “size” of the why or comparing yourself to others. It’s about what is inspiring to you. It’s an idea the universe has given to you, and you will know it’s right for you because you are excited and motivated to carry it out. That is what will get you moving in the morning :-) Tune into those ideas that have been percolating, and take that next step in bringing it (them) to fruition. Be brave and courageous! You can do it.

And if all else fails in creating a sense of urgency, you can invest in something big (i.e. hire a coach, strategist, more employees), that forces you into that financial sense of urgency again. It’s so big and scary, that you’re forced to look at all of the stuff inside you holding you back because you have to ;-)


Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.


Picture credit: Photo by Ian Schneider on Unsplash

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