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The Power of Eye Contact

Humans are social animals, and we can tell a lot about what another person is thinking and feeling based solely on the way they meet our gaze. Learning how to make strong eye contact with others is one of the most important personal development skills we can cultivate. People who are able to make lots of eye contact are generally viewed as confident and friendly, while those who struggle to meet the gaze of others are seen as shy and nervous. Luckily, eye contact is a skill that you can work on and get better at over time! Take a look at the guide from Rory below for tips for improving and harnessing the power of eye contact.



Everything You Need to Know About the Power of Eye Contact


Infographic by Rory.com

Small Business Finance: What You Need To Know

picture of a cluttered desk
by Jon Zacharias

Starting and running a small business without having some form of credit is nearly impossible. Many small businesses do not make it simply because they’re under-capitalized. One month where sales and expenses budgets cannot be met could signal the end for business that could otherwise have succeeded.

Others find themselves unable to grow their operations owing to insufficient access to the necessary funds. The answer may appear to be simple: get a loan and grow your business. However, getting a small business loan isn’t always easy.

Getting a Bank Loan


Since the recession, the FIDC has ensured that small businesses who apply for loans are subjected to very close scrutiny. The Dodd-Frank act of 2010 has effectively limited the possible sources of funding for small business. Many analysts feel that in doing so, economic recovery was slowed. Whether this is true or not, small businesses in need of additional capital often find themselves unable to secure conventional bank loans.

But is a conventional loan best for your business? The convoluted application process takes a great deal of time and effort and few loans are granted. In addition, repayment terms are highly inflexible. Small businesses are increasingly turning towards alternative lenders in order to get the business finance they need quickly, successfully and under less onerous repayment terms than banks allow.

The SBA 7A Program


Getting the Small Business Administration to guarantee all or part of a bank loan might sound like a great idea in theory, but the program has been widely criticized for its limitations. Once again the application process is complex and lengthy and not all businesses can afford to wait up to three months to get finance approved — if it’s approved at all.

Then too, the SBA isn’t actually offering the finance itself. The small business entrepreneur still has to work through a conventional bank and banks remain reluctant to supply credit to small businesses. By 2011 a Gallup survey found that although 88% of businesses had access to credit, only 29% were lending from banks despite the SBA program.

What Banks Don’t Take Into Account


The main problem with getting bank loans is that banks want to see guarantees that you’ll be able to pay back the money. That’s fair enough, but instead of looking at how good your business’ chances of success are, they look at financial history. That makes things difficult for a newer business that doesn’t have the track record banks are looking for.

Remember, banks aren’t investors, they’re lenders. If the business or its owners don’t have the kind of credit history they’re looking for, they won’t issue the loan. Nowadays, financiers can use algorithms to project business income, but banks don’t use these tools when deciding whether you’ll get a loan.

Other Financing Options


Getting finance fast, especially startup business loans, can be crucial to the survival and growth of small businesses, especially startup business loans. Since the banking sector isn’t making things easy for them, small business owners are increasingly turning to alternative sources of finance that offer them faster turnaround time, rate their creditworthiness based on the business itself and offer plans with flexible repayment options.

Merchant Cash Advances


Businesses that handle a volume of over $5000 in monthly credit card transactions often choose the merchant cash advance as a source of funding that offers them easy repayments. A funding company advances cash to the lender at a pre-arranged fixed cost, allowing the lender to have a clear picture of the extent of the commitment in advance.

Repayments are calculated as a portion of credit card sales and are deducted automatically from the lender’s account. Thus, if the business is experiencing an unexpected quiet period, the repayment is lower without the lender falling into arrears with repayments. Obviously, this form of financing would not be available to a brand new business, but as little as three months of transaction history can secure your business this type of financing.

Business Cash Advance


This model is similar to the merchant cash advance, but repayment is handled through pre-determined daily deductions from the business bank account. Once again, the lender knows the exact cost of the credit in advance and need not make allowance for large monthly repayments that would impact heavily on cash flow.

Unsecured line of credit


One of the most difficult obstacles to overcome in obtaining a business loan is the requirement for collateral. By working through agencies, lenders can obtain an unsecured line of credit that does not require asset collaterals. A maximum credit limit is set, and the business is able to use as much or as little of the line of credit as it needs to at any given time. Interest is only levied on the amount of credit actually used. A minimum monthly repayment value is agreed in advance. Unsecured lines of credit is a type of financing that is particularly helpful to businesses that need credit to cover shorter-term expenses.

The Bottom Line


Obtaining small business finance through a bank is still very difficult in the US. Many small businesses are turning to other sources of finance that offer them easy and quick access to funds based on their business health and future outlook rather than the personal creditworthiness of the business owner.

When investigating funding options, small business entrepreneurs would be well-advised to discuss various options with funding specialists in order to determine what kind of funding would be most suitable for their business rather than relying on the traditional bank loan.

This article originally appeared on seekcapital.com

"Manage Your Mindset & Release the Struggle" with Certified Life Coach Nancy McKay on Women Entrepreneurs Radio

Certified Life Coach Nancy McKay
Show #502

Certified Life Coach Nancy McKay shares:


  • What role the mind plays in creating & managing these struggles
  • Why is it so hard for most people to overcome fear & self-doubt?
  • How can women best deal with mindset hurdles?


Nancy McKay lives in Lakewood, Colorado with her husband Jimmy and her two rescued Westies, Maggie and Tommy.

Nancy’s life experiences of growing up in an alcoholic household, being sober for over ten years herself and an ovarian cancer survivor give her a unique perspective on becoming empowered to heal later in life. Nancy has earned her certification as a Wayfinder Life Coach from Martha Beck, Inc. as well as a Mind-Body-Eating Coach from The Institute for the Psychology of Eating. Nancy also spends a great deal of time working with horses honing her skills while she is in training to become a Certified Equus Coach through the Koelle Institute for Equus Coaching. This diverse background in experience and training provides her clients multiple resources for healing and growth.

Nancy's clients are women who are looking for a confidential, safe space to share their stories, struggles, challenges and desires. Clients want to gain clarity, perspective and to build their strengths and overcome their weaknesses, Nancy is a supportive and compassionate coach who has faced challenges and knows first-hand what it takes to come out on the other side with heart and soul intact.

https://amazingoutlookcoaching.com/

http://www.facebook.com/nancymckay1
http://www.instagram.com/nancymckay_
http://www.twitter.com/nancy2204


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2019-09-10T20_59_47-07_00


Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2


Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/manage-your-mindset-release-the-struggle-with-certified-life-coach-nancy-mckay


Certified Life Coach Nancy McKay


Top 7 Reasons Women Should Start Their Own Business Today

woman working on iphone
by Madison Crader

There’s never a perfect time to start your own business. But there are plenty of reasons why taking the plunge today is a good move.

According to the Eighth Annual State of Women-Owned Businesses Report by American Express, on average, women are starting over 1,800 new businesses every day.

This rapid growth in women-run businesses outpaces the rate of new business ventures in previous years—including both before and after the recession and recovery period from 2007-2012.

In other words, more women are diving into the world of entrepreneurship than ever before. And for good reason.

Here’s why you should too.

1. More flexibility

Being your own boss has its perks. One of which is the ability to control your time. While you may still face long hours at work (especially during the early bootstrapping phase), your time is yours to manage and dedicate as you choose.

This is appealing to many people but, for women in particular, who still tend to be the primary caregivers in their families, this flexibility can be a game changer. Parents and caregivers who run their own businesses can more easily prioritize their families and schedule time for the things that matter most to them.

2. Better pay

Starting your own business also gives you the chance to improve your income and eliminate the gender pay gap in your own life.

According to the U.S. Census Bureau, full-time working women still earned only 80 percent of what their male counterparts did in 2016. Running your own business means you can call the shots on your salary opportunities by charging what you’re really worth.

3. Personal and professional growth

Starting a business is a big endeavor. There will be challenges that stretch you and opportunities for growth you won’t find in a regular 9 to 5 job.

As the founder of a business, you will wear many hats—especially in the beginning when you may be the one and only employee of your company. You will be responsible for handling all parts of the business, including product, accounting, customer service, and marketing.

Although it may feel like barely-controlled chaos some days, running your own business will give you valuable experience and many opportunities for growth. This personal and professional development will serve you well as head of your company and give you greater confidence and self-fulfillment in life.

4. Opportunities to make an impact

One of the main reasons people choose to start a business is to make an impact. Some people see a problem they want to fix through their products or services; others hope to make a difference through their company’s culture or mission.

Whatever your goal, starting your own business is a great way to make a difference.

5. More mentorship opportunities

Mentorships are valuable ways for professionals to further their careers and gain insight into their industry. Unfortunately, women often get left behind with fewer mentor opportunities than men.

Entering the world of entrepreneurship can unlock more mentoring opportunities—both for you to connect with other business leaders and role models, and to become a mentor yourself.

For instance, women-owned businesses are a rapidly growing group. When you start your own business, you can dive into female entrepreneur networks and build your connections with strong role models.

6. Easier access to funding

One of the biggest challenges to starting a business is funding it. Since most people don’t have millions of dollars laying around to invest in their next Big Idea, coming up with the cash to finance their business can seem daunting.

Luckily, funding your business is easier than you might think. There are many business loan options for small businesses—and even some specifically for women. With so many choices, you’re sure to find a loan that fits your financial and business needs.

7. Increased health and happiness

Starting your own business can make you happier and healthier than you ever were in your day job. That’s right. Despite the new or added stressors of running your own business, research has found that overall, entrepreneurs report greater mental well being than full-time employees.

Turns out, having greater flexibility, autonomy, and earning potential (along with the confidence and empowerment that comes with running your own business), is a recipe for happiness.


While there are always reasons to delay your business dream, now is the best time to start. Don’t put off greater happiness, health, and opportunities. Take the chance and dive in today. You’ll be glad you did.


About the Author: Madison specializes in content related to small business building brand awareness and gaining access to capital to grow their business. She has a passion for helping entrepreneurs grow their business and set long-term goals by sharing tips and tricks.

Picture credit: Illumination Marketing on Unsplash

The Myth of the Overnight Success

The road to success is a long and winding journey. Many people view it as a sprint rather than a marathon, wrongly assuming that overnight success is attainable. However, the journey is where we learn the most valuable lessons, hone our skills, and grow into leaders. Anything that’s worth doing takes time, so remember to be patient with your passion project instead of expecting immediate gratification.


When we see successful people in the media or in our own lives, we’re usually not given the full story — we’re just seeing the tip of the iceberg. Behind every successful entrepreneur is doubt, failure, and struggle. But rather than viewing this as a bad thing, remember that it’s all part of the journey.


Need some more inspiration? Check out the infographic below on eight famous entrepreneurs and their not-so-overnight success stories.



overnight-success

Infographic by credit.com.

Social Entrepreneurship & Building Community with Founder Theresa Siaw on Women Entrepreneurs Radio

Theresa Siaw is a social entrepreneur and founder of the OMNI Medical Student Training Program
Show #501

Theresa Siaw is a social entrepreneur and founder of the OMNI Medical Student Training Program, which helps students who have trained at foreign medical schools to prepare for their first job in the United States. It is her passion to improve not just the physical health but also the whole life of the community.

Through her philanthropic work, Theresa has been able to help a multitude of people; everyone from children, the elderly, domestic violence victims and the homeless. She has created a number of different programs that offer not just support to these groups of people but also directly delivers necessities to those in need. 

Theresa does not just stop in her own community, she has helped aid international relief efforts after natural disasters, including being a first responder in Puerto Rico after Hurricane Maria. In addition to being a first responder for Hurricane Maria, Theresa also hosts an annual Backpack Give Away to underserved children, and a Thanksgiving Turkey Giveaway to ensure everyone is able to celebrate Thanksgiving, sponsored single mothers in need of uniforms to stay in school and feeds the homeless every Thursday.  

Theresa believes that a leader should be an advocate for the people in its neighborhoods, not a celebrity. She strives to be available to the community and seek their input on ways to reduce crime, improve education and access to healthcare, and enhance the overall well-being of Chicago.

Theresa was born on the southeast side of Chicago; both her parents were African immigrants from Ghana and continuously expressed that education was the most important achievement. Theresa earned a B.A. in Multicultural Marketing from DePaul University in 2010. Immediately after school, she began working in community healthcare at the Humboldt Park location of San Pablo Medical Center. With the encouragement of her mentors, Amer Rustom, MD, Eric Mizuno, MD, and Anthony Tedeschi, MD, former CEO of Weiss Memorial Hospital, she went on to found her own medical student training program.


Facebook: Theresa Siaw 
Twitter: @TheresaSiaw
Instagram: @TheresaSiaw 



Theresa Siaw is a social entrepreneur and founder of the OMNI Medical Student Training Program


The 6 things you’d never know about the coaching industry

woman sitting at a conference table
by Chris Atley

The 6 things you’d never know about the coaching industry: 


1. Only 20% of coaches earn a 6-figure salary according to Forbes. 

We need to raise this percentage! Most coaches unfortunately are not taught how to run a business and sales trainings are certainly limited. When you can focus on how to best serve your potential clients by asking questions, you will approach sales in an empowered way for both you and your clients.

2. The coaching industry is not regulated. 


I get asked all of the time by people who want to enter this industry where they should start in terms of training. The reality is that the coaching industry is not regulated. Meaning there is no governing board or association overseeing coaching. You “technically” don’t need a certification. A lot of successful coaches I have coached with personally actually don’t. They do though have a ton of experience and have also taken many trainings to master their approach.

That being said, there is a reason coaching schools exists. Coaching is a skill that enables the client to self-reflect and discover what is best for them and is a process, and therefore needs to be learned. It is not consulting or therapy (even though you can offer a hybrid depending on your own training and experience). My answer is to pick-up a certification through a coaching school accredited with the ICF (International Coach Federation).

If the industry does ever become regulated, then the government will look to the ICF. The ICF lists all of the coaching schools it recognizes that meet the ethics standards they have set out, and once you are certified through one of those schools you can be accredited with the ICF.


3. There’s a lot of shaming happening in the coaching industry. 


The attitude is that how can you coach someone if you don’t have the level of success you are coaching on. This makes no sense and is not what coaching is. Again, coaching is a process of helping others be the best version of themselves. It’s about helping them set their goals and holding them accountable so that they actually do what they say they want to do! An executive coach does not need to have personally earned a billion dollars in order to coach a billion dollar CEO. Anyone feeding you this line of B.S. is likely just trying to sell you on something.

4. Coaching can change the world. 


Imagine everyone having a personal cheerleader there to guide them, help them stay on track and create the most beautiful life? We all deserve this and each coach deserves to be compensated accordingly.

5. The most successful coaches charge based on the value they bring, not the amount of time they spend with a client. 


The trading time for dollars is an old model. The new and empowered method is about looking at what your client can potentially achieve by working with you and what that is worth to him or her. Now we can’t guarantee results, because it’s always up to the client on how much action they take and how willing they are to bring their goals to fruition, but the potential on what they can achieve is limitless.

6. Coaches are not responsible for their client’s results. 


This goes either way – they are not responsible for the client achieving their goals nor are they responsible for their clients not achieving their goals. This is about guiding the client to get in-touch with their own resources so that they have the tools to succeed in any area of their lives. We are merely the facilitators. If you are a coach, imagine if you stayed neutral either way? How refreshing, selfless AND what an amazing space you will create for your clients to take full responsibility for their own lives. YA!


Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.

Photo by Dane Deaner on Unsplash

Starting a Small Business? Keep These 5 Points in Mind

fists bumping
Running a small business comes with a lot of hard work and responsibility. While being an entrepreneur can be a path to making your dreams come true, there are a lot of pitfalls that can lead to the failure of a business.

For many small business owners that fail, at least part of the problem is related to the mismanagement of finances. With the following financial advice, you’ll be able to protect your business and your personal finances from many of the issues that can either set you back or possibly cause your business to fail.

Separate Your Finances


Keeping your personal and business finances separate is one of the most important steps in managing your finances as a small business owner. This is true even if you are the only person at your company. If your finances are not separate, it will be impossible to keep accurate records and this can cause problems when it comes to things like applying for a small business loan and paying your taxes.

If you are running a small business, one of the first things you should do is open a business bank account. You should also pay yourself a salary, save money for your family, and start a retirement plan.

Prepare for the Unexpected


Unexpected events happen in business. It could be a sudden decrease in revenue, an expensive piece of equipment that needs to be replaced, a sudden injury, or any number of other events. If you are not prepared for the unexpected, it could have dire consequences for your business.

One tip to protect your business is to try to keep at least six months of expenses in reserve. You should also make sure to have policies for health and disability insurance. A policy for whole life insurance could also be a valuable resource if you need money for the unexpected.

Consult With Experts

Small businesses often run into problems because their owners fail to consult with the appropriate experts in certain situations. As a small business owner, you should have a lawyer you can contact, an accountant, and you may also need a tax consultant.

Reinvest Wisely

Having some capital reserves can be good for protecting your business, but you do not want to hold onto every extra cent. If you want your business to grow, you need to make strategic investments with some of this money.

When looking to reinvest capital into the growth of your business, you should take the time to develop a plan. Maybe you could invest in hiring some employees or consider spending on marketing. Look for the areas where the investment will offer the biggest return for your money.


Look for Tax Breaks

Small business owners often miss opportunities to reduce their tax liability. Try to learn about all of the small business tax breaks that apply to your company and take advantage of them. This is one of the reasons why it is worth it to pay professionals like accountants and tax consultants. They can identify all of the tax breaks for which you are eligible and they can also make sure you do not make any costly mistakes when filing your tax returns.

Starting your own small business can be intimidating, especially when it comes to figuring out finances. Luckily, there are resources available to help you navigate. The above points will allow you to get your small business off the ground without any hurdles.


Picture credit: https://pixabay.com/photos/action-collaborate-collaboration-2277292

Why Women Leading Teams Is A Natural and Necessary Fit with Susan Leahy and Freeman Michaels of Group to TEAM Leadership Solutions on Women Entrepreneurs Radio

Susan Leahy and Freeman Michaels
Show #500

Topic: Why Women Leading Teams Is A Natural and Necessary Fit with Susan Leahy and Freeman Michaels of Group to TEAM Leadership Solutions 

Susan Leahy and Freeman Michaels, the co-founders of Group to TEAM Leadership Solutions, offer a powerful perspective for women in leadership. 

Research shows that teams with more women consistently outperform teams dominated by men, at solving complex problems.[1] Digging into the research, it becomes clear that “social sensitivity” and a willingness to share ideas, rather than compete to be “right” about one’s ideas, are the key factors in being good teammates. 

Susan Leahy and Freeman Michaels offer a powerful perspective for women in leadership.  The following key topics represent core components of a 9-month pilot program they recently completed with women leaders from The North Face and JanSport. 

·  Empowered Women Empower Everyone (Why More Women Need To Lead)
·  Why Soft Skills Are Becoming the Hard Skills Required to Succeed in Business
·  Understanding that “Power-With” vs. “Power-Over” is the Key to Thriving as a Woman Leader
·  Balancing Masculine and Feminine Energies – Helping Women Leaders Develop Healthy Confidence and Assertiveness

[1] Woolley, Anita; Malone, Thomas: Defend Your Research: What Makes A Team Smarter? More Women, Harvard Business Review, June 2011 - https://hbr.org/2011/06/defend-your-research-what-makes-a-team-smarter-more-women


Group to TEAM Leadership Solutions Inc., is a global consulting company that specializes in helping organizations build a culture of team through comprehensive training, coaching and consulting services.  They also specialize in women in leadership programs.  For more information about their trainings, please visit www.GroupToTeam.com.




Susan and Freeman


Celebrity Morning Routines to Increase Productivity

To be the most productive and successful in life, you will need to implement healthy routines as part of a healthy lifestyle. One way many people do this is by starting their day in a productive way.

Often this means developing a morning routine that works for them. Whether it’s drinking a tall glass of water first thing, working out or getting your mind right with meditation — there are tons of things you can do to start your day right.

Oprah Winfrey starts every morning with meditation practice. Meditation activates your parasympathetic nervous system and boosts your endorphins, setting you up for a great day.

Another great example? Arianna Huffington starts her day with a cup of bulletproof coffee. That’s the butter coffee that Silicon Valley is obsessed with. One of the busiest ladies in Hollywood, Jennifer Aniston, starts every day off with a protein-rich breakfast. That’s something almost everyone can do!

Even if you can’t go to a workout class or if meditation isn’t for you, there are ways you can implement healthy activities into your morning schedule. Just think about what works best for you and go for it!

For more ways to level up your mornings, FragranceX has put together the below list of celebrity morning routines. Enjoy!

Celebrity Morning Routines

5 Unique Ways to Get Your Brand Noticed

by Maia

Marketing is plastered everywhere from TV and radio to your Facebook feed. When it comes to marketing for your own business, it can be hard to choose advertising campaigns that are right for your business and brand. You want advertising that is as effective as it is unique. Check out these 5 unique ways to get your brand noticed.

Influencer Marketing


The rise of social media has heralded a surge of influencer marketing. Most common on Instagram, influencer marketing is a great way to get your brand spread to a huge audience. The most important part to note here is that this huge audience is willing. They have chosen, for their own reasons, to follow these Instagram influencers. The audience will watch influencer content with intent, allowing you to market your goods. Think of all the wasted costs of muted TV advertisements. Invest in influencer marketing and watch your brand outreach soar.

Social Media Competitions


Flowing from the same vein, running social media competitions can cause surges in your brand's popularity. Everyone wants to win something, right? People are always willing to part with their email for entry to a competition. Use this to get permission to sign them up to your weekly catalogues or blog for even further outreach. Instagram and Facebook competitions could involve the sharing of a post or tagging a friend, allowing your business to reach a wider audience than normal.

Consider starting competitions in real life too. Get the wider community involved. Also, it may pay exponentially in outreach for you to donate proceeds of community competitions to charity. This will help your brand to gain support from new and existing customers alike. Community involvements are also useful for spreading awareness. Allowing you to gain support from both existing and new customers with a passion for community work.

Go Against the Flow


You may make the mistake of imitating successful marketing campaigns of competitors. While it is logical to think that this should work for you too, it tends to help your competition rather than you.

Find your own niche and work with it. It can be difficult to find that perfect idea, but brainstorm ideas with those close to you. Your family, and especially children, can provide unique perspectives. So, let the creative juices flow! Don't let your competitors determine your pace, get out there and let people hear your voice.

Power to the People


Throw around the idea of letting your customers pay what they believe their experience to be worth. Although this isn't practical in every scenario, think of the implications.

This works best in the service industries, such as restaurants, salons, cafés and bars. Encourage customers to keep in mind their satisfaction with the service. This can be through their interaction with staff and appeal of the venue as well as the end purpose of their visit. The rationale behind letting customers choose the price, is that often they don't want to seem greedy or thrifty. Sometimes, they will pay more than what you would even charge.

Live-Streaming


Hosting Facebook or Instagram live-streams accommodates your viewers. You can answer questions from your audience up-front. It feels personal to each audience member, while acting as a conference or meeting to you. Real-time interaction is one of the best ways to build an audience and a larger group of customers.

There are so many unique ways that you can get the name of your brand around the town. As your business grows, it becomes increasingly important to protect your assets. Investing in insurance is a fail-safe way to put all worries at the back of your mind to keep your business at the forefront.


Author bio: Maia enjoys her freelance writing career in the sun-kissed city of Gisborne, New Zealand. When not busy with her freelance work, she loves to go for a relaxing stroll down the beach. Connect with Maia on Tumblr.

Brand Strategist, Entrepreneur & Author Christina Geist on Women Entrepreneurs Radio

Show #499

Christina Geist is a brand strategist, entrepreneur and children’s book author who lives in New York City with her husband, NBC and MSNBC host Willie Geist, and her two children.

Christina is the first to raise her hand in any brainstorm. Her career spans news producing, public relations, marketing, branding, and design strategy positions at large agencies like Arnold Worldwide and Interbrand, in house at Johnson & Johnson and inside growing start-ups.

After taking four years off to raise her kids, she started two companies and sold a children's book to Random House right around her 40th birthday.

Boombox: An online boutique for bespoke, premium, personalized memory boxes, filled with custom-printed photos and written messages from friends and family (an idea born from the boxes Christina’s college friends made for each other as they each turned 40, and for her Dad when he turned 70). A Boombox is more than a gift: It's a deeply personal experience that connects the recipient to his or her people and her life story, in turn, creating an unparalleled relationship between Gift Givers, their Collaborators and the Brand. www.boomboxgifts.com 



True Geist: A boutique brand strategy and design firm, founded in partnership with Christina’s former creative director at Johnson & Johnson and Interbrand, Todd True. Todd thinks in pictures; Christina thinks in words. Together, they do global work for some of your favorite household brands, and start ups too. Services range from naming companies and products, to logo and brand identity design and large-scale global packaging redesigns. www.truegeist.com

Sorry Grownups You Can't Go to School


Christina’s first children’s book, Buddy’s Bedtime Battery, was released by Random House Kids in September 2016 and - for a beautiful moment - eclipsed Harry Potter as the #1 children’s book on Amazon. Her second release - Sorry Grown-Ups, You Can't Go To School! - was released on July 16, 2019.


Christina grew up in Ridgewood, New Jersey and graduated from Vanderbilt University in Nashville, Tennessee. She comes from a loud, loving family and makes a mean chicken parm.

Photo by: Emily Neville Fisher Photography

Business URLs: 
www.boomboxgifts.com - Boombox memory boxes
www.truegeist.com - True Geist branding & design firm
www.christinageist.com - children's books


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2019-08-20T22_01_56-07_00



Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2



Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/brand-strategist-entrepreneur-author-christina-geist-on-women-entrepreneurs-radio








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