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The One Risk Women Entrepreneurs Should Never Make

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Today women own 38 percent of all small businesses! Compare that to a mere five percent 50 years ago.

We've met the demands of starting businesses and meeting challenges head on. But don't push business insurance to the back burner, assuming that it's something only large corporations need to worry about.

What is D&O Insurance?

When you're just starting your business, you have to make difficult decisions every day. And when you are making a difficult decision about what is in the best interest of your company, you can't have concerns about a potential lawsuit in the back of your mind. That is why you can't afford to overlook D&O insurance.

Directors and officers (D&O) insurance will protect the directors and officers of your company in the event that one of them is personally sued. D&O insurance also offers protection to your company by providing reimbursement for any lawsuits brought against company executives.

Some insurers will even expand D&O policies to protect individual serving in other capacities such as lawyers and advisory boards.

Why Do I Need D&O Insurance?

Many startups get D&O insurance because it is usually a requirement to secure VC funding. It is often a standard term of the agreement but there's a good reason why VC's require D&O insurance.

The potential for D&O liability is higher with startups for several reasons. Startups often have to act fast which means that directors often have to make decisions quickly without evaluating all the risks involved.    

Startups can often go through multiple directors in the beginning before solidifying their core team of executives. And while your investors may require D&O insurance for their own protection, it will protect your company as well so it is a win for everyone involved.

Another reason to get D&O insurance is to make it easier for your company to bring on new talent. Your odds of recruiting an industry leader or board member are much higher if that person knows they can make crucial decisions without the threat of a lawsuit.

If none of those reasons move you, consider this: the average loss for companies that were hit with a D&O lawsuit in 2013 was $697,902.

What Does D&O Insurance Cover?

Coverage will vary depending on your policy but it will always protect the personal assets of company executives and board members. D&O insurance is broken down into three different "sides".

  • Side A covers direct losses of directors and officers. These direct losses occur when the company cannot legally indemnify a director or officer.
  • Side B reimburses the company for losses when the company does have to indemnify directors and officers.
  • Side C provides coverage when claims are brought against the company itself. This is usually limited to security claims.

Getting Started With D&O Insurance

Here are a few things you should consider when shopping around for a policy:

  • Do you need any additional coverage? Most companies start out with $1M for D&O coverage.
  • Does the policy cover a range of claims?
  • Should you purchase extended coverage?

Many businesses realize that they need D&O insurance once it's too late. Don't wait until you are facing a lawsuit to look into business insurance. By talking to an insurance agent you can find out where your company may be vulnerable and what types of policies could be helpful.

As with any type of insurance, the best thing you can do is work with someone who is familiar with startups. They can look at your company's situation and make sure you get the coverage you need without over-insuring your business.

Recommended resources: For more information on business insurance, feel free to browse through Embroker's comprehensive insurance guides.

"How Your Book Can Create Multiple Income Streams for Your Business" with Kerry Heaps on Women Entrepreneurs Radio™

entrepreneur Kerry Heaps
Show #424

Topic: "How Your Book Can Create Multiple Income Streams for Your Business"

Thinking about writing a book for your business? Now is the time because it's never been easier.

In this conversation, Kerry Heaps joins me to bust a few myths about book publishing and book marketing, and show you how to use your business book to grow your business.

Kerry Heaps is the Founder and Publisher of Strictly Marketing Magazine.  She is also the host of Strictly Marketing Talk Radio. The magazine has recently spun off an online community for women (and men too) looking to gain more media exposure, Pitch like a B*tch Media.  She owns Knockout Marketing, a Business-to-Business telemarketing and lead generation firm.  Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm so I figured this would be a great way to add in some revenue while the business gets up and running."

She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey." The company currently specializes in marketing, with the Magazine, talk radio program and online community for Women in Marketing.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.entrepreneursenvogue.com and she also writes occasionally for www.sheownsit.com and www.womensprospects.com.  Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.


Pitch Like a Bitch Media: www.pitchlikeabitchmedia.com

Strictly Marketing Magazine & Talk Radio:  http://www.strictlymarketingmagazine.com

Appointment Setting by Knockout Marketing website:

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Entrepreneur Kerry Heaps

How She Does It: Nicole Cicak, Founder of On Lane Avenue

Nicole Cicak
On Lane Avenue was established in 2015 in Columbus, Ohio by Nicole Cicak. It all started out of her first home on bustling Lane Avenue. Since it's inception, the brand has grown into an illustration, design and paper studio.

Nicole now lives in the Chicago suburbs, but she will never forget her first house and where it all began.

Deb Bailey: So happy to have you here today, Nicole. How did you get started as an entrepreneur?

Nicole Cicak: Great to be here, Deb. Before starting my business, I was working a corporate 9-5 graphic design job. I’d always dreamed of going out on my own, so I started picking up client work in the evenings. It was tough to work around the clock, but I needed to know I could find clients. Finally, the timing felt right to quit my job, so I did. It was so scary, but it was the best decision I ever made. I’m so much happier now. I have to give my husband Ryan a lot of credit for this. He was so supportive of my crazy dream. He had a steady job to support the financial risks I took in the beginning.

Deb: It's great that you were able to follow your dream. Are there any “lessons learned” that you’d like to share?

Nicole: Wow there are so many! The biggest lesson I’ve learned is to do what you love. Society tells us that it’s normal to be unhappy in an uninspiring job. I don’t think it’s okay to spend 90% of your life doing something that makes you unhappy. I believe that by doing what you love, you’ll be more successful long term. I’m the perfect example of this. If you want something bad enough, you’ll be successful at it. Also, when you’re happy, you will see much more success in other areas of your life.

Another lesson I’ve learned is that you can’t do it all. You need to make huge sacrifices to get what you want. In order to grow a successful business, I don’t see my friends as much as I’d like. I can’t spend three hours at the gym daily, or an entire day watching TV. I don’t judge other people who do these things, because we all have different goals and priorities. I’ve also reinvested money in things that will save me time – like getting groceries delivered, and having landscapers. I view my time as my most precious asset.

Nicole Cicak design

Deb: All of that is so true. So, who are your ideal clients?

It sounds cheesy, but my ideal clients just nice, genuine people. I can take on any project, but it’s rare to find people who are positive and excited about the work. It’s so much easier to get things done when you do. Positive energy is contagious, and it’s necessary in fostering great design.

Deb. Not cheesy at all! Positive energy is always desired. What successes and challenges have you had in your business?

Nicole: My biggest success has been launching my own business. I’m making a much higher income than I did at my corporate job and, more importantly, I’m much happier. I’m growing my team, and I’ve worked on projects I could only have dreamed of working on a few years ago.

My biggest challenge is always balance. I have a full plate of graphic design projects that I typically work on 9-5. I have a team I manage during that time as well. I illustrate in the mornings, evenings, and on the weekends. I still have so many new endeavors I want to take on, but I’m also desperately trying to lead a balanced lifestyle and not get burnt out. My family is always the priority and I never want them to feel otherwise.

Nicole Cicak design

Deb. Balance is really important, but it is a challenge for entrepreneurs. What inspires you to do the work you do?

Nicole: To inspire others to follow their dreams. I’m motivated to succeed in my business, because I want other people to see that it’s possible. It takes guts to go for what you really want in life, and each person who does makes it that much easier for everyone else.

Deb: I really like that. You can inspire others by showing them how to go for their dreams. What’s your vision for your business going forward?

Nicole: My vision is very hazy, because it’s constantly evolving. I see myself establishing more of a brand around On Lane Avenue, and growing my team. I want to stay small, but I still feel like there’s room for growth at this point. I want to grow the illustration side of my business more, and hopefully merge that into some of the graphic design work I do. I see myself creating things like illustrated logos and patterns for brands. I’d also love to get some of my art prints into retail shops, but I’ve only just started to explore that venue.

Deb: What advice would you give to women entrepreneurs who are just starting out?

Nicole: My advice would be that your business will constantly be evolving and changing. It’s easy to get frustrated when things aren’t exactly how you envisioned in the beginning. Maybe you don’t have ideal clients, or you can’t seem to get your brand right. This is just the first iteration of your business.

You will get closer and closer to what you want every year. Just  try to enjoy the journey, and say yes to opportunities that feel right. You may be surprised where you end up! I started out wanting to be a freelance designer, and now I’ve ended up with a design and illustration studio. I’ve rebranded my business many times. I never had this vision in the beginning, but it’s better than anything I could have ever imagined.

Nicole Cicak

Deb: That's great advice because it certainly is a journey. I know you love what you do, what is your favorite activity to relax and unwind?

Nicole: To sit on my front porch swing with my husband and my dog. It’s impossible to be stressed out while sitting on a porch swing! Bonus relaxation points for bringing a glass of wine out with me.

Deb: So true! A porch swing and a glass of wine sounds great. :) Now that you've had these experiences, what would you tell your younger self?

Nicole: It’s all about the journey. At times, you may feel like you’re going down the wrong path, but everything is just getting you closer to what you want. You’re always right where you’re supposed to be.

Deb: What do you think are the top 3 traits an entrepreneur must have?

Nicole: Creativity, Accountability, and Integrity

Deb: Thank you for joining me today, Nicole. This has been a wonderful conversation. Before you go, please share website and social media URLs.

Nicole: I enjoyed it, Deb. Here are my links:

Website: www.onlaneave.com

Instagram: https://www.instagram.com/onlaneave/

Facebook: https://www.facebook.com/onlaneave/

5 Ways to Reduce the Struggle

picture of business woman
by Chris Atley

About the internal struggle…nothing is good or bad, it’s all about the judgement we put on it. So we can worry and be trapped by fear, or step into trust and faith instead and operate from that place.

The problem is that many of us have old patterns around work and success that we have adopted from our families, cultures and societies.

Most of it is limited and fear-based. That you have to work hard for your money. That you deserve to take a vacation only if you’ve worked hard. Money doesn’t grow on trees. You’re lazy if you haven’t worked hard. There are a whole slew of them with the kicker being – you’re loved based on how much you achieve!!! Akkk!!!!

What are we left with? Guilt, anger, resentment, envy, burn out, overwhelm, stress, illness, unworthiness, to name a few. Realize that this is ALL internal, and happening because of the beliefs we have decided to take on. That have been passed down to us, that we have accepted to be true without even questioning them. Well, it’s time for a paradigm shift, because until you shift your beliefs, you will continue down the rabbit hole and will be far from peace and joy.

A client of mine just did this brilliantly! She was already hugely successful, and was still struggling internally with not wanting to get to the next level of her business the way she had done it thus far. We moved through a ton of old beliefs and programming, and amped up the self-care / self-love. Counter intuitive for most of us I know. I too still struggle with this one, but I promise working through these old beliefs is so worth it.

So what does it look like for this client – “miraculously” meeting new clients everywhere and then signing them on after just the first meeting. The so-called “time” she needs to work in her business has decreased because she has shifted her paradigm. Does this mean she doesn’t need to put in any time at all? Heck no! BUT the difference is she let go of the internal worry and struggle, focused more on taking care of herself, and the universe stepped right up beside her to validate her efforts. Making the whole process so much more easeful! Magic and I love it.

 Here are 5 ways for you to move through the struggle too :-)

1. Identify the beliefs you have around working. What have you been taught? Then look at who’s approval and love you are looking for by sticking with this old belief system.

2. Start taking care of yourself!!! I can’t stress how important self-care is!!!!! It goes WAY beyond getting a manicure or a massage…it’s about doing what you love and doing what gives you peace in your life. THIS sends out a powerful energy to the universe. That you’re worthy of more good to come into your life. That you’re worthy of more peace and love. You are then in the SAME vibration to receive more of just that!!!!

3. Shift from fear to love. Affirm the new empowered belief you want to have around working and success. What does the more peaceful way of doing things look like? If you knew you would be shown more and more people to help whenever you like, how does that cut down the worry of “how” you will create your bigger goals and vision? What would your thinking need to be to create that?

4. Stop comparing yourself to others.
A biggie I know! Tune into what works for you, and only you. When you can trust your internal guidance system, you will short cut your path to every single thing you’re wanting to create.

5. Embrace the heaviness. Too often in the personal development world, we want to jump over feeling the heavy and just flip to feeling positive. But if you resist it, it will persist and show-up some way. So tune into those heavier feelings and find the positive intention of why they’re showing-up. There’s always a positive reason and it’s part of your internal guidance system. Showing you what you need next that will help you resolve the heavy feeling and then feel good instead.

All of these steps are really just about letting go. Letting go on a deeper level so that you can create more internal peace instead.

Much love to you as you sort through this human journey xoxo

Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.

Picture credit: Nik MacMillan

The FIDO Factor: How to Get a Leg Up at Work with Krissi Barr Founder of Barr Corporate Success on Women Entrepreneurs Radio™

Author & Entrepreneur Krissi Barr
Show #435

Topic: The FIDO Factor: How to Get a Leg Up at Work 

Krissi Barr’s dynamic presence, instinctive strategic vision, and creative thinking produce effective, sustainable bottom-line results for her clients.

Krissi’s “Can Do” attitude generates confidence in her executive coaching clients and strategic consulting corporate clients. Throughout Krissi’s career she’s increased the profitability of nearly every organization with which she worked.

Krissi is the founder of Barr Corporate Success and author with her husband Dan Barr of, The Fido Factor: How To Get A Leg Up At Work is a dog-themed book that teaches the business leadership lessons we learn from man’s best friend. Authors Krissi and Dan Barr focus on a model of leadership that nearly everyone can relate to and lots of people consider a family member or their best friend - dogs.  http://krissibarr.com

emphasizes four qualities every leader needs to succeed and earn respect. The authors can discuss the techniques for developing the dog-inspired traits of:

The FIDO Factor book

* Faithful leaders are loyal, trustworthy, and caring. People, like canines, crave attention. A few positive words go a long way towards establishing an environment of mutual trust, building bonds, and fostering loyalty.  

* Inspirational leaders are motivational, encouraging, and enthusiastic.  They place a priority on the positive and reframe others’ negative “won’t work” comments into future-focused “why not?” and “can do” statements. They view adversity as temporary. A winning outlook boosts productivity, improves morale, and grows profits.

* Determined leaders are persistent, disciplined, and accountable. They mark their territory. When tasked with a project, they take ownership, then follow-up and follow-through. When it’s a team effort, they make sure every member knows what needs to get done and does his or her part. If something goes wrong, they take responsibility, apologize, and fix it—even if someone else messed up.

* Observant leaders are perceptive, aware, and curious. They identify their blind spots. Self-awareness helps us manage our emotions and understand how those feelings impact everyone around us. Asking for help in knowing what everyone else sees about you, you build open relationships and credibility, which will increase leadership effectiveness. 

Krissi Barr is founder and CEO of Barr Corporate Success (http://krissibarr.com/), consultants specializing in strategic planning, executive coaching, and behavioral assessments. Dan Barr is a senior sales and marketing executive at a leading property restoration company.

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Cosmetic Labeling 101: What to Include When Launching Your Product

Cosmetic Labeling 101

How She Does It: Ann Davis of Venture with Impact

Entrepreneur Ann Davis
Many professionals have a global outlook and wish to be engaged in solving worldwide problems.  These professionals are torn between having a career that works towards the social good and one that provides financial security. 

Venture with Impact provides an opportunity for professionals to  live abroad for one or two months and acquire experience working with a local NGO or social business, while keeping their jobs in the United States.

Venture with Impact organizes accommodation, workspace, and pro-bono opportunities for a group of professionals that live in different countries for a minimum of one month.  In each location participants work remotely for their jobs in the United States or their home country in a workspace provided by Venture with Impact.  During their free time participants are matched to a project with a partner organization, which aligns with their professional skills, interests and work schedule.  Their work with the local organization allows them to form relationships and build professional experiences in the process.

Deb Bailey: Hello, Ann. Thanks for stopping by. How did you get started as an entrepreneur?

Ann Davis: There are many reasons I decided to start Venture with Impact, but without my experience undergoing my cancer diagnosis (anaplastic astrocytoma, a form of brain cancer) and treatment, I'm not sure that I would have had the confidence and gusto to take the risk! 

I discovered my tumor while on a run one day with friends in New Orleans, where I was living and working at the time.  I was teaching via the Teach For America program, and it was a fairly stressful time in my life.  While running, I felt an electric shock run up the side of my leg, like I had stuck my foot into a toaster.  Next thing I knew I was on the ground undergoing a gran mal seizure. 

During and after my treatment, I  began to ask myself many questions about my future.  These questions included:  What are my passions?  What is holding back from pursuing these passions and dreams?

venture with impact

Deb: What inspires you to do the work you do?

Ann: The mission of our organization is to expose professionals to new cultures, ideas, and people so that they can become both more empathetic and global citizens. For Venture with Impact, Venturers will form a community with participants in the program, who they live and travel with, and they will also build a community made up of their non-profit organization and the locals that they volunteer with.  

The communities each of our participants form is incredibly different than their environment back home.  By bringing people out of their comfort zone and into new living and working environments allows for such positive change.  For me, it's incredibly rewarding to see the personal and professional growth that each of our participants undergoes over just a month or two.

For example in last month's Colombian program, we had a married couple that fell in love with Medellín, and by the end of the trip were set on adopting from the country.  Additionally, we had a lawyer, who after thoroughly studying international human rights law and teaching workshops to local NGO staff, has decided he would like to make international human rights a part of his future work.

venture with impact business

Deb: What's your vision for your business?

Ann: Although we a very new business, thus far we have run 6 months of programming, in both Trujillo, Peru and Medellin Colombia, with almost 40 participants.  In 2018, we are planning to expand to two additional locations - Thailand and Portugal.  Long term we plan to have multiple programs running simultaneously all around the world. 

To date we've had a great variety of professionals who have worked on a number of projects.  Professionals with backgrounds in business and marketing have helped local women's collectives to price and package their products; physical therapists have taught workshops and exchanged knowledge with local doctors, tech professionals have built websites for local partners, and many more.

Although all of our Venturers have had permission from their employers to work remotely and participate in a VWI program, in the future I would like for VWI to partner with companies.  My long term vision is that companies around the world will be encouraging and sponsoring their employees to participate in Venture with Impact programs and it becomes part of their organization's professional development program.

Deb: What advice would you give to women entrepreneurs who are just starting out?

-    My business hasn't been successful so far because I have done it alone
-    I have received help from friends and family as well as people I did not know prior to starting, because they were interested in VWI
-    I am not afraid to ask for help, receive feedback and accept criticism - this is vital for success

I've heard that women entrepreneurs are often times more successful longer term because of the strong relationships they are able to develop. Relationships blossom and develop when you ask for help.

venture with impact

Deb: What do you wish you could tell your younger self?

Ann: I would give myself the same advice that I tell myself today - at the end of your life you don't want to have regrets about the things that you didn't do. What stops me from doing the things that I want to do is fear, and fear of failure, but failure is part of living life to its fullest. 
We are so afraid of failure and what others think…but most people don't spend time thinking about what that you failed at. If you succeed, it's something that they notice.

Deb: Thanks for stopping by, Ann. Please share website and social media URLs.

Ann: I enjoyed it, Deb. Here are the links.

Website:  www.venturewithimpact.org
Instagram:  www.instagram.com/venturewithimpact
Facebook: www.facebook.com/venturewithimpact
Twitter:  www.twitter.com/venture_impact
LinkedIn:  www.linkedin.com/venturewithimpact

Book Spotlight: Jody's Garden by Leah Oviedo

When I fist started working on this book, it was a coloring book with gardening quotes.

As time progressed, the idea to make it more meaningful grew. I wanted to encourage more people to find the healing power of gardening to help heal their grief.

 Even though grief is not an enjoyable feeling, it is as much a part of our journey as any other experience.

In my own grieving I used to push it away because it was so uncomfortable. As I spent more time gardening during when grieving, I felt a healing that wasn't present in other aspects of my life.

There is something about working in the dirt, growing plants and watching them die that brings the cycle of life into a softer perspective. There are also scientific studies that show working in soil activates serotonin in our brains and acts as a natural antidepressant. This explains why I can work in a garden for an hour and be physically tried but emotionally balanced.

Readers can download a free e-book version of my new book "Jody's Garden" on Amazon until September 27th.  https://www.amazon.com/Jodys-Garden-Leah-Oviedo-ebook/dp/B075FLW47B

Author Leah Oviedo is an artist, illustrator, writer and urban farmer. She is certified in mental health first aid and teaches self defense/empowerment classes for women and girls, including the LGBTQ community.

After working in various fields she realized that she could make a positive difference working in prevention and educating people on how to make positive life choices.

Individual empowerment and personal responsibility is a recurring theme in her work. When she's not working she loves to play in the rain, read and rejuvenate in nature. 

Visit Leah's site at: https://impoweryou.org/

5 Tips for Stepping into Your Power

business woman smiling
by Chris Atley

What does it even mean to step into your power?

Well, my perspective on this is that means stepping into the best version of yourself. The kindest, most loving and happiest version.

My talk earlier this week was centered around this very topic, and I shared that most people have a hard time doing this because of the negative thoughts swirling around in their minds.

This is definitely a work in progress and won’t ever be perfect…

BUT even if we can have positive thoughts 51% of the time, we’re winning.

So, how can we do this?

Tip #1:

Identify any fear and lack based thinking. It’s sneaky and slips in fast. Notice the decisions you’re making for clues. If you stopped paying yourself first because of a lower income month, you have slipped into lack-based thinking. This then trickles down into everything you’re doing.

Identify the belief and shift it to a new and empowered belief instead. It’s not so much about not having the negative thoughts to begin with, it’s more about how fast you can shift your focus back to empowered thoughts instead. The ego will always be there trying to drag us backwards (unless you’re fully enlightened of course and then you wouldn’t need to be here at all!).

Tip #2:

Identify who you are giving your energy to. Who and what are you saying yes to? Is this taking you closer to your goals and what you want to have more of in your life, or further away? Identifying your values and priorities will help immensely. You’re giving away your power if you are giving away your time and energy to things that aren’t meaningful. This is where resentment is cultivated. Check-in on why you are saying eyes to begin with - if it’s about people pleasing and trying to fulfill a dysfunctional need - then your light will be dimmed.

Tip #3:

Let go of expectations of others. Note I said “expectations” not “unrealistic expectations”. Who gets to decide what is realistic and unrealistic anyway? That is just another set of rules we create to keep us separate and disappointed in others. We keep the drama alive. I realized the other day my expectations are a little too high for my kids. Sometimes I forget they are just kids and still have tons too learn. A great catch for sure. If we let go of how people “should” behave and act all together we will experience a whole lot less disappointment, and therefore a tail spin of negative thinking.

Tip #4:

Be confident with who you are on the inside. Easier said then done sometimes, I know. Self-care helps a ton with this. Taking the time to do what you love is a direct reflection of how you feel about yourself. It instils self-love and essentially confidence. Take some time to reflect and receive the divine guidance there for you as well. This will help strengthen your connection to Source and the universal energy available for all of us, and help you feel less isolated and more connected. This leads to having the strength to stay no to things and people that drain your energy and yes to what brings you joy instead.

Tip #5:

Strengthen your connection to the Universe. Not only does this help with confidence as mentioned above, this helps you to be inspired and a co-creator in the life you’re wanting. You will be shown how and when to shine your light. This doesn’t feel scary, it feels good. Because at the highest level, what you are really doing is extending love. Now it might look like doing this from a stage, or one-on-one with your neighbour. There is no size to it. Its about extending that energy to those around you, which in-turn creates a massive ripple effect of goodness.

Have fun and let’s lose the “seriousness” around it :-) As soon as we get too serious, we’ve slipped into the ego again. It doesn’t have to be so heavy.

Namaste friends xo

Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.

Photo credit:

Eye for Ebony

How She Does It: Christie & Taylor Cook of Avery Verse Luxury Handbags

Avery Verse is an Australian luxury handbag brand that produce designer, Italian vegetable tanned leather bags for the sophisticated woman. Proceeds from every sale are donated to charities as we seek to help transform the world through business.

Deb Bailey: Glad to have you here today, Christie. Who are the ideal clients for your brand?

Christie Cook: Great to be here, Deb. Ideal clients are the customers who want a timeless style, love the sustainable and charitable elements of our brand and tell others about us. Word of mouth is very valuable to a new brand so we appreciate positive feedback from purchasers.

Deb: Are there any “lessons learned” from the business that you’d like to share?

Christie: Oh so many but I’ll narrow it down to this; always plan to put much more money into advertising than you ever realised you needed. There’s so much competition in fashion and accessories, your advertising budget needs to go a long way.

I have also learned that every step of the way is slower than you will have planned for or anticipated. A lot happens at any given stage that will slow down production and much of this is out of your hands. For example; our manufacturer will take holidays, PR event dates get pushed back to later in the year, a designer may need more time to compete a task. These sorts of delays are common.

avery verse red handbag

Deb: What’s your vision for Avery Verse?

Christie: Our vision is to expand globally and we’re excited to be seeing our reach beyond Australia growing. The aim is to develop Avery Verse into a recognised and respected name in the area of sustainable accessories and high end fashion as a whole.

avery verse crossbody handbag

Deb: Based on your experiences, what do you think are the top 3 traits an entrepreneur must have?

Christie: Tenacity, Vision, Flexibility. All of these qualities are important but I think that tenacity is foremost during the start up stages.

avery verse tote bag

Deb: I totally agree. Knowing what you know now, what do you wish you could tell your younger self?

Stop wasting time! Life moves much faster than you realise. If you really want to do something, start early...this way you have more time to improve and perfect what you love. This process becomes so much harder when you’re older and have more responsibilities, more financial pressure and less time.

avery verse subtle handbag

Deb: What inspires you to do the work you do?

Christie: My family and their future inspires me. Knowing that my success will set them up for the future motivates me. As for design and style inspiration, that typically comes from the past. My grandparent’s generation were so classy and elegant and that is what we aspire to at Avery Verse.

Deb: That's wonderful, Christie. Please share your links so that the readers can learn more about your products.

Christie: I enjoyed it, Deb. Here are the links.

Website: https://www.averyverse.com
Instagram: http://instagram.com/averyversebagcompany/
Facebook: http://facebook.com/averyverse
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How to Write a Persuasive Sales Page

How to Write a Persuasive Sales Page: A Beginner's Guide
How to Write a Persuasive Sales Page, courtesy of Henneke at Enchanting Marketing

"Social Skills in the Digital Age" with Rosanne J. Thomas, Founder of Protocol Advisors, Inc on Women Entrepreneurs Radio™

Roseanne Thomas President of Protocol Advisors, Inc
Show #430

Topic: "Social Skills in the Digital Age"

Rosanne J. Thomas is founder and president of Protocol Advisors, Inc., specialists in providing business etiquette training to professionals at respected organizations from Tiffany & Co. to Boeing. She also helps prepare students at top colleges and universities to achieve the highest degree of workplace success. She lives in Boston, Massachusetts.

In today's workforce, with people from five generations and all kinds of backgrounds and perspectives working together under intense pressure, avoiding saying or doing something that might annoy, offend, or alienate someone is like walking through a minefield. How can business leaders mitigate misunderstandings and foster teamwork? How can young professionals minimize interpersonal missteps? 

An expert on business etiquette sought out by leading organizations, Rosanne J. Thomas takes on these challenges. In EXCUSE ME: The Survival Guide to Modern Business Etiquette (AMACOM; August 17, 2017; $21.95 Hardcover), she presents a new playbook for workplace behavior that respects the individual, which in turn benefits the company.

Excuse Me: The Survival Guide to Modern Business Etiquette

Rather than protocols and rules, Thomas shares dozens of real-life scenarios, hundreds of practical tips, and valuable advice with a priority on good faith effort and a willingness to employ the all-powerful apology. "The practice of on-the-job etiquette does not require anyone to be perfect," she assures. "My goal for readers is that they develop confidence in themselves and in their interactions with others and feel empowered to bring their best, most authentic selves to the workplace each and every day." 


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Roseanne Thomas Founder of Protocol Advisors on Women Entrepreneurs Radio

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