Caught in the Drama?

by Deborah A. Bailey

These days there's a lot of pressure on small business to overcome financial hurdles. However, according to a recent Zogby poll, most Americans expect that Main Street will lead the way to a recovery, not Wall Street. It's easy to get caught up in the negatives in the media. It thrives on drama - and staying in drama will not help you to run your business.

Secure the foundation of your business by keeping good records, updating your marketing funnel and understanding your revenue stream. After you've done that work, check your thinking! Are you stuck in the doom and gloom or are you coming up with creative ways to solve your clients' problems?

It's time to think out of the box. The marketing you used last year may not work today. Try new things and new ways of addressing the concerns of your prospective clients and current customers. If you are stuck in drama you won't be able to see the possibilities.

Get focused and get clear about what you want to accomplish. If you're lost in a haze of negativity, how are you going to get people to buy what you are selling?

Deborah A. Bailey is author of two non-fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life .” She's also the creator and host of Women Entrepreneurs Radio, a weekly internet talk show. Her fiction work includes a short story collection and a novel, available on 
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