Carla Falcone on Women Entrepreneurs Radio™

Carla Falcone

With an extensive background in public relations and advertising Carla Falcone, co-founder of Psi Health Solutions, Inc., is overseeing the promotion of Psi Bands. As a graduate from California State University, Fresno, Falcone received a dual degree in journalism, with an advertising emphasis, and industrial arts, with a graphic design emphasis.

Romy Taormina

With an in-depth knowledge of marketing Romy Taormina, co-founder of Psi Health Solutions, Inc., is leading the marketing and sales of Psi Bands. As a graduate from California Polytechnic State University, San Luis Obispo, Taormina received a degree in business with a concentration in marketing.

After several years of building experience in their respective fields, Falcone and Taormina found themselves working together as account executives at an award-winning advertising agency located on California’s Central Coast. Both women have extensive experience strategizing, creating, and executing multimedia campaigns for a multitude of clients in various industries.

Both women are mothers who experienced several months of morning sickness during their pregnancies and wore acupressure bands to successfully combat their morning sickness. They turned their discomfort and dissatisfaction with the acupressure products available on the market into a successful idea.

Falcone and Taormina have combined their expertise to oversee and direct all sales, marketing, and promotions of Psi Bands. They collectively have more than 20 years of marketing experience.

Listen to the archived show at

Three Things You Must Do to Create a Mindset for Success

by Deborah A. Bailey

Do you find yourself spending a lot of time planning and thinking, but you never take action? Are you a “big picture” person who has no patience for details? Feeling stuck because you can’t decide on the right course of action?

Managing your career or your business involves more than you might think – it's not just about dealing with your professional life. It’s essential that you identify the areas in your personal life that are blocking you from moving forward.

Step #1: Identify the Tolerations in Your Life

Are you still stepping over shoes you left in the middle of the floor? Is there a pile of junk mail on your kitchen table? Are there things that are on your “to do” list that never get done?

What are you tolerating in your life? Are you willing to address these issues so that you can move forward?

Don’t underestimate the effect that small irritations can have on your life. Small irritations can grow into larger problems that can keep you stuck in old patterns. Coping mechanisms that you may use to get around having to fix or clear annoyances can end up taking over your life. Having little things left undone is only a reflection of larger issues you may not be addressing.

Make a list of the things that you want to clean, or change, or replace. Prioritize and do one thing on the list every day or each week.

Step #2: Stop Expecting the Future to Be Like the Past

If you’ve been disappointed in the past with a job change, for instance, you may believe that you’ll never find a job that is the right fit for you. If you’ve had abusive managers or worked in negative environments, you might think that every workplace will be the same.

Focusing on the past (and all of the disappointments) keeps you stuck. It’s hard to move forward if all you can see ahead of you is more of the same.

Have a new idea for your business? Are you afraid to take a chance because your previous actions have had disappointing results?

Write down your idea of what your perfect business or life will look like. Don’t edit or judge – just write whatever comes to mind. Carry a journal to capture your ideas when you’re away from your home or office.

Release your expectations of what may happen in the future. You have no idea what will happen until it actually does. Make a small step and see what happens. You never know what will happen until you try – but doing nothing will keep you stuck.

Step #3: Give Up Control and Stay Open to Opportunities

If you have low expectations of what you’ll get from a job or a relationship, what you receive will match those expectations. Or, you may refuse to accept the good things that come to you because they don’t come to you in the way you’re expecting.

When you stay in control, you shut out the unexpected and the unpredictable.

Getting "unstuck" means you have to take a bit of a risk to find the new job, relationship, or brand new life that you’ve been dreaming about. Be open and be willing to release the outcome of your actions.

If you can’t conceive of enormous success, financial abundance or a fulfilling life it will be hard to achieve those things if you want to stay in control of how they come to you.

Begin today to make the positive changes so that you can create the life you desire.

Copyright © 2008 Deborah A. Bailey

Deborah A. Bailey is author of two non-fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life .” She's also the creator and host of Women Entrepreneurs Radio, a weekly internet talk show. Her fiction work includes a short story collection and a novel, available on 
For more information, visit

Resumes for Entrepreneurs Webinar

with Michele Dagle

Wednesday, May 20 at 11 am eastern time

If you're an entrepreneur, consultant, or freelancer, your resume serves as a key marketing tool -- and works in partnership with your bio and other promotional materials.

Join Michele Dagle of Editorial Studio ( to learn how to create an entrepreneurial resume, grab your reader's attention, and make your resume Web-ready.

To sign up, visit

JOHANNA SAWALHA on Women Entrepreneurs Radio™


In addition to 12 years of coaching experience, Johanna Sawalha has founded and headed several companies and teaches those business strategy skills to her clients. As a speaker and writer, she has led courses at the Learning Annex in New York City and worked as a columnist for Modern Economy doing global analysis of world trends, among other forums.

Johanna Sawalha graduated with honors from New School University, Jivamukti Yoga Teacher Training, as well as from the American Musical and Dramatic Academy. Her understanding of music lends creativity and out-of-the-box thinking to her coaching style. Her clients range from corporate executives to up-and-coming artists. She also has expertise in the area of health and well-being with particularly great results around weight loss. Johanna Sawalha produces extraordinary results for her clients by getting them highly effective and fully engaged in their own lives. As a native of Sweden fluent in several languages, Johanna Sawalha works with clients both domestically and internationally. Her business experience combined with her arts background provides the foundation for her remarkable client relationships.

The High Price of Gas: Four Ways the "Idea" of Your Business Can Cost You Everything

by Kim Castle, BrandU™

Last week I was exercising in the canyons of Southern California by climbing hundreds of stairs. I love being away from my business because I’m free to expand for at least 60 minutes.

Out of the blue an idea for a completely new product came into my mind and it wouldn’t leave. It grew so strong that it drowned out the Black Eyed Peas blaring from my IPod.

It started out soft like a tickle and before I knew it my thoughts weren’t my own.

I started seeing the product and how it was constructed; all the way down to what color the stitching was and where the logo would go.

I got excited about how there wasn’t a product like this on the market and how it would radically change the way people did things.

My heart soared with the charity that would benefit from the overflow of the millions of dollars it would generate. In my mind, I even started contacting people that could connect me to manufacturers in China.

Before I knew it, I wasn’t climbing stairs... I was soaring. I was high off an idea — like the fumes of a gas.

If you’re an entrepreneur you know the high I’m talking about. You may even be an “idea junkie”. You know who you are. It’s okay — awareness is the first step.

You also know the pain that often comes along with it; especially the pain of not making it fast enough and getting people to buy it as quickly as possible before the next idea comes.

When speaking to entrepreneurs around the world about branding, I often refer to the “idea” of a business like a gas — like air. It’s “there” in feeling, but it doesn’t have form. It’s the translation from the idea into tangible form that traps so many and prevents them from ever getting beyond the high.

Here are four ways that just the “idea” of your business could cost you everything and what you can do about it.

• It’s not real — until you make it real. Without getting your idea out of your mind and into a tangible form, it’s just a possibility, only serving you in the moment that you think of it. There are many ways to make it tangible even at the beginning.

Example: One client of mine, before she worked with me, would pay thousands of dollars to have her book jackets designed BEFORE she even wrote the book. Just beware, while this does get the idea out of your head and into a form you can touch, it’s done so with great risk.

Without first establishing the core of your idea from the inside, that outside influence could take you away from what the business or product really is. That’s why the way we approach branding is vital in the beginning of a business or product development.

• It’s so flexible — there's nothing there. Without putting up walls (or mental blinders) by establishing what an idea for a business really is and what it is not, you are at the mercy of the hundreds of potential business ideas that your brain is feeding you daily (each one is more exciting than the last). Trust that each idea carries with it a great potential. But they are just ideas until they impact a customer’s life.

This is why the entire first half of our brand creation process doesn’t even involve the customer. We focus on creating the house with a door that they will walk through and want to stay. Your idea is a solid half of the relationship you have with your customer.

• It’s worth nothing — until you add interest. While you have experienced the idea, just having it is not unique. At the same exact time, someone else could be having the same exact thought. After all, we all feed from the same pond.

What makes it unique is what drives your need to create it. People don’t just buy because they have nothing else to do. They need a reason to choose one thing over another. It’s that same reason which drives you to take action on just a thought.

• It means nothing — until it means something to someone else. People can’t buy your idea unless they can connect to it in a way that impacts their life.

Think about what it would be like trying to sell someone air. It’s the same as selling them your idea. It needs to be clearly translated into a tangible and emotional experience if you truly want to move beyond the feeling it gives you.

That said, your ideas do have great value at the start of a business. Without ideas, you’d have nothing to act on. But ideas are just the spark to get you started. They feel so great because it takes a lot of fuel to create something out of nothing. That fuel is excitement.

By harnessing that excitement with form, foundation, reason and connection, you’ll have what it takes to share your idea “high” with the world. And they’ll gladly pay for it.

© 2007-2009 Castle, Montone, Limited.

BrandU™, co-creator, W. Vito Montone teaches entrepreneurs and small business owners how to turn their business ideas into a mo*ney-making marketable brand — from idea, to brand, to market. If you want to experience clarity all the way to the bank™, get your FR*EE branding tips now at

Julie Dasher on Women Entrepreneurs Radio™

Julie Dasher, Founder and Lead Designer, of Concept Interiors has a passion for rug design. Her evolution as a designer began as a fascination with textiles at an early age. Beginning with quilt making and the weaving arts, her interests later evolved into a love of Tibetan
rugs and the exquisite and stunning designs that come to life in Tibetan wool and Chinese silk with the weavers in Nepal.

Julie receives her inspirations from a variety of places including nature, her extensive designer fabric collection and her children. Julie and her family adopted their daughter, Lily, from Korea 10 years ago and
Julie's love of Asian art has grown over those years.

Formal design training from the Rhodec School in London, as well as her
innate creative talents and interest in interior design as an art, have
helped in her design journey. Julie's education includes a BS from the
University of Virginia and an MBA and MA from Northwestern University.

Prior to launching Concept Interiors, Julie was a career advisor to
executives and other business professionals for over 15 years. In
addition, she was Director of Marketing and Programming for Centel Cable
Television in Chicago, upon graduating from business school.

Be Realistic About Your Business Needs Before You Spend

When you’re in business, especially a small business, there’s always going to be a concern about money. Do you have enough to keep you going? Can you manage to buy the supplies and equipment you need? What about money to join organizations and participate in networking? It can be hard to determine what is worth it, and what can be eliminated from you budget.

When I originally started my business I joined a few organizations, signed up for all kinds of services and attended many different networking events. As soon as someone told me about some new group, I signed up. I thought that as a business owner I had to be a part of every business organization and attend every event.

In time I realized that every event and organization was not helpful or worth my investment. I learned the hard way that though something may seem like a good idea, it may not be the best idea for you or your business. I started to pull back on memberships, subscriptions and services. As far as supplies, I kept a more careful accounting of what I was using. It’s amazing how expensive it can be when one adds up costs for ink and paper! In my corporate job I was used to printing and copying documents without thinking about the cost.

In time I also started to think about what books and home study courses I was buying. As soon as I’d read about a new book or set of materials that would show me how to grow my business, I would go and buy it. Then, inevitably the book would sit on my shelf collecting dust because I had no time to read it. I spent the first year of my business spending a lot of money that I now realize could’ve been directed elsewhere. Though it can be frustrating to look back at my lack of awareness about what was worth investing in (and what wasn’t) it was a learning experience. Being a business owner means that a lot of your learning will involve a great deal of trial and error. You try something and if it works you do more. If it doesn’t work try something else.

Consider these spending tips:

1. Set aside a budget for business books and materials before you start buying.
2. Keep track of expenditures in an Excel spreadsheet if you can’t afford to buy a more expensive software program
3. Be realistic about the money you need to spend to keep your business running. Not investing in hardware or software upgrades may hurt you more in the long run.
4. Can’t afford to have an elaborate website designed? A web presence is essential for a small business. At the very least invest in a domain name and get email capabilities, then use a free blogging account to host your web page.
5. Consider using free or low-cost social networking sites as an alternative to attending more expensive networking meetings and events.

It’s important for business owners to have a realistic picture of their finances. I know it may seem overwhelming, especially if you don’t consider finance to be your strong suit. However, just taking the time to look at what you really need to spend right now (and what can wait) can help you stay solvent during times of economic churn.

"Find Your Ideal Career and Love Your Life!" Teleclass

with Annemarie Segaric

Event: "Find Your Ideal Career and Love Your Life!"
What: Workshop
Host: Coach Annemarie Segaric
Cost: Free
Start Time: Today, April 21 at 8:00am
End Time: Today, April 21 at 9:30pm
Sign up:

Melanie R. Negrin of Merocuné Marketing and Public Relations on Women Entrepreneurs Radio™

Melanie R. Negrin is the owner and managing director of Merocuné Marketing and Public Relations ( She founded her business from a passion for community service and a love of storytelling in 2003. As a professional grant writer and marketing consultant, Melanie specializes in crafting compelling marketing and development communications that build community awareness, brand equity, and financial sustainability for nonprofit organizations and entrepreneurial businesses operating across the United States and in some international countries. Melanie’s on-the-job know-how is backed by an M.B.A. in Marketing and International Business, a B.A. in Communications & Psychology, and significant volunteer experience working as a member of nonprofit boards.

Known for making “order out of chaos” during her days in corporate, Melanie learned the ins of outs of strategic planning, competitive positioning, and consumer research in the consumer product goods (CPG) industry. She left Nabisco, Inc. shortly after it was purchased by Kraft Foods and joined a small start-up firm in the consumer research industry, where she was exposed to the pluses and minuses of entrepreneurship. After completing her M.B.A. and starting a family, Melanie took a position as a public relations specialist with Coldwell Banker Residential Brokerage. Her specialty was highlighting the community service of real estate agents and the missions of the organizations they served. After the birth of her second child, Melanie launched her own firm. As a outsourced partner to small and mid-size nonprofit organizations and entrepreneurial businesses in a start-up or growth phase, Melanie and her team are able to provide the strategic direction and tactical support that accelerates growth of the organization to the next level, enabling them to serve a greater number of beneficiaries.

Entreprenette Teleclass

with Sarah Shaw

I am excited to present a FREE call with
Debbie Andress of The Pink Box Boutique
in Cincinnati, Ohio.

Wednesday April 22 @ 5 pm PST
Debbie is the owner and buyer for this adorable shop that is the pivot point of chic in the community. Debbie has built a loyal clientele and is a very savvy buyer who is going to share her secrets about what buyers look for and how to present your product to a store.

Other issues to be addressed are:

  • How important is price?

  • What is expected from you as the vendor?

  • What special advice does she have for a start-up?

Dial in and get your questions answered from this seasoned Entreprenette. Q& A to follow

Click on the link below to sign up and you'll receive
the call details.

As you know, I have pushed the start date of the very first class to May 6th. Some of you may be ready to sign up already. If you want the special discounted price of only $1250 you must sign up by April 29th.

Designer Dyane Bradley on Women Entrepreneurs Radio™

Designer Dyane Bradley

In my life, I've often changed paths. I've kept myself open by learning from the pearls of wisdom I've discovered along the way. I believe, creativity is like water, completely versatile and flowing. When I allow my Muse to guide me down the creative path, I am always surprised and delighted by what I find.

My creative journey began at my mothers kitchen table. I usually played there while she cooked. From crayons and then oil paints, I moved on to crocheting, knitting and sewing. I used to make all my clothes and would make things for my friends if the purchased the materials. At the forefront of my creativity was what I believed to be a promising dance career. Unfortunately the dancing career was taken from me and I was left with trying to find a different path for myself. At long last it has lead me here and I am happy creating Unique Hand-crafted Jewelry that doesn't follow fads or trends but appeals to the Woman posses her own sense of style.

Boost Your Marketing and Your Visibility with Internet Radio

Learn the secrets to creating and hosting your own internet radio show for maximum visibility and profits

with Coach Deb Bailey

Wednesday, April 22, 2009
5:00 p.m. Pacific time/ 8:00 p.m Eastern time

Looking for a way to BOOST the results of your marketing even if you don't have a HUGE budget?

Ever DREAMED of hosting your own radio show, but never thought you'd get the chance?

If you've tried EVERYTHING and still no results, you may be missing out on an inexpensive marketing tool...Internet Radio.

My name is Deborah Bailey and I'm the creator and host of "Women Entrepreneurs - The Secrets of Success" on Blog Talk radio. These days there are a lot of businesses competing for attention. Your potential clients are being bombarded with messages - how will you stand out?

What you'll learn:

  • How to find high-profile guests

  • Where to promote your shows and how to get on iTunes

  • How to make your show come across as a "professional" broadcast

  • What platforms to use in order to host your show

  • How to generate revenue from your show

You don't want to miss this because I'll also include information on how to be the type of show guest that hosts love to interview and keep inviting back!

Sign up today:

Coach Deb Bailey & Bonnie Marcus Podcast

Listen in as Coach Deb Bailey is interviewed by Bonnie Marcus of Womens Success Coaching for the "Bragcast" series.

Want to brag about your business and recent successes? Contact Bonnie for information on how to be a guest on a future podcast.

Ria Moore Benedict on Women Entrepreneurs Radio™

Ria Moore Benedict left her high-profile government and attorney position to pursue her passion – the i-love-me collection. And as we know, all great ideas stem from a real life passion. Her inspiration stemmed from an unhealthy past and a desire to live the life she deserved. She was confident, savvy, always on the go and an overachiever, but all the salary and possessions didn’t prevent her from losing herself. Once she made the decision to love me, she ended an unhealthy 6-year marriage, lost 50 pounds, learned how to say "no," and eliminated the dis-eases that ruled her life, such as chronic fatigue syndrome and celiac disease. After reinventing herself, she now handles life as the truly confident, loving, and savvy woman who was always waiting to emerge.

The company’s mission is to create workshops that uplift and inspire women to be loving towards themselves. Then when “real life” gets you down, the i-love-me products are there to reinforce a positive message that touches a woman’s mental, emotional, physical, and spiritual self. The collection includes fashion tees, tote bags, “diva” glasses, soy candles, body massage candles, jewelry, and more.

The products and workshops mentioned and other helpful information is on the website at

The Power of Positive Self-Talk Teleclass

with Bonnie Marcus

In this fun and interactive group class, you will:
Explore your limiting beliefs around positive self-talk. What holds you back?

Connect with your value and talent. What makes you unique?

Practice positive self-talk to build your self-esteem. It really works!

This three one hour session teleclass meets Tuesday evenings 7-8pm EDT. May 5, May 12, May 19.
$125 for three sessions. Workbook included.

Register before April 30th for $99.

Who will benefit from this class?

Anyone who is interested in discovering how the use of positive self-talk can improve their self-image.

Bonnie Marcus, M.Ed., C.E.C.
Certified Business Coach and Consultant

Karyn Climans on Women Entrepreneurs Radio™

Karyn Climans is the entrepreneurial spirit behind Tail Wags Helmet Covers, a company devoted to encouraging more children and adults to wear their safety helmets. One of her goals is to prevent unnecessary head injuries and it is her passion for safety awareness along with her imaginative flair that have been the key ingredients for Tail Wags’ success.

Karyn’s innovative helmet covers first appeared on the ski slopes in 2006. Since then, Tail Wags helmet covers have been showing up on bike trails, skating rinks, tobogganing hills, ski slopes and equestrian trails across North America and internationally including Europe and Australia.

Tail Wags are adorable and innovative helmet covers that fit over bike, skate, ski, snowboard, toboggan and equestrian helmets. Tail Wags feature over thirty-five animal characters, each with its own personality and each making its own statement! From tigers and bears to turtles and dinosaurs, children love dressing-up their safety helmets with Tail Wags helmet covers.

Karyn was a stay-at-home mom for 15 years with her two special needs sons, both diagnosed with Tourette Syndrome and Bipolar Disorder. Karyn knows that raising her kids is the toughest job she has ever done. “It took me 15 years to get things settled enough in my family life before I had the confidence to consider even going back to work let alone starting up my own business” writes Karyn.

Tail Wags’ success has provided a wonderful boost both personally and professionally to Karyn. “I believe that it was the tenacity and dedication I learned as I dealt with my children’s needs that motivated me to ensure Tail Wags thrived.” Karyn’s story is a wonderful testament to the strength of women entrepreneurs who use their ingenuity, creativity and sheer determination against difficult odds. It proves that anything is possible! Karyn never imagined that something that began in the basement of her home would grow in to a company selling internationally within 2 years.

Recent Accolades

• Appeared on the “The Big Idea” (CNBC TV) hosted by Donny Deutsch in a segment titled “Million Dollar Ideas”.
• Selected as a JPMA (Juvenile Products Manufacturers Association) Innovation Award Finalist.
• Chosen as a “Best Product for Babies and Kids 2008” by Orca Communications.
• Chosen by ABC Kids Expo as a “Top 10 Innovative Company in the Juvenile and Safety Products Industry Worldwide”.
• Trend Hunter Magazine says Tail Wags “Makes Safety Cool”.
• “Creative helmet covers kids will love!” writes InventorSpot.
• describes Tail Wags as “So doggone cute”!
• Nominated for SavvyMom Mom Entrepreneur of the Year, a national Canadian award.
• Featured on “The Mom Show” (Canwest Broadcasting)

Using "Tipping Point" Concepts to Market Your Book

by Sophfronia Scott

Ever wonder how trends get started? As much as we'd like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book "The Tipping Point". There's a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells's 1996 novel, "Divine Secrets of the Ya-Ya Sisterhood", to surprising success. When I read that I sat up and took notice. I realized I could use the same concepts to market my first novel, "All I Need to Get By". You can too! Here's how.

1.) Write Your Book So It's "Sticky"

Don't compromise your artistic integrity, but do ask yourself the hard question: how much will your story appeal to others? When a book is "sticky", it's easy to remember. The story stays with people and they want to talk about it and tell others to read it. "Bridget Jones's Diary" is definitely sticky. So is practically everything that Stephen King ever wrote and all of the Harry Potter books. The topic doesn't have to be upbeat either. Truman Capote's "In Cold Blood" was a sensation when it was published despite its grim subject matter. Since I was writing about a family with a powerful father figure I knew a lot of people would connect and see themselves in the characters. What aspect of your book will draw people in?

2.) Be a Salesman

Yes, be a salesman, but not in the way you might think. I'm not talking about being "in your face" like the stereotype of a used car salesman. As Mr. Gladwell points out in his book, it's the little things that can persuade others. For a writer, that "little thing" is confidence and a strong belief in one's work. I recently spoke to a writer having a hard time feeling confident about her work. She's trying to get up the courage to submit a manuscript to agents and publishers but, as I said to her, "How can someone get behind publishing your book if you can't get behind it yourself?"

People are attracted to a person who stands for something, who believes in what they're doing. If you can be that person, people will want to buy your book. They'll know you have something to say. If you're dealing with low confidence, know that working on improving it is just as important as improving your craft as a writer. After all, no one is going to champion your book the way that you can.

3.) Use Small Groups To Spark Your Big "Epidemic"

In the fertile soil of small groups, word of mouth grows. That's what happened with "Divine Secrets of the Ya-Ya Sisterhood". It became a favorite for book groups, especially mother-daughter book groups. Those groups sparked a word of mouth wave that spread like wildfire. As Mr. Gladwell points out, "small, close-knit groups have the power to magnify the epidemic potential of a message or idea". I explored this concept with some success by contacting book groups across the country and offering to visit them if they read my novel. What groups can you reach out to in order to harness the power of those circles? And how can you fan the flame of your message so it will spread?

One Last Note: Why is all this important? Well, if you've gone through all the trouble to write and publish a book, your efforts won't stand up if you don't tell people the book is out there. And the concepts offered by Mr. Gladwell are so simple and organic that you may find the whole marketing pill easier to swallow. So take it-it's good medicine.

© 2009 Sophfronia Scott

Sophfronia Scott is Executive Editor of the Done For You Writing & Publishing Company. Learn what a difference being a published author can make for your business. Get your FREE audio CD, "How to Succeed in Business By Becoming a Bestselling Author" and your FREE online writing and book publishing tips at

Rickina Velte on Women Entrepreneurs Radio™

The inspiration for stylish diabetes accessories came from the personal struggles of Rickina Velte Founder & Designer of Stick Me Designs, when she was diagnosed with gestational diabetes while pregnant with her second son in 2007. The diagnosis was devastating, and she wasn’t sure how to handle this new aspect of her pregnancy. She soon found an outlet through starting her own company to help other’s deal with their diabetes with a stylish twist.

Being diabetic means testing your blood sugar several times a day, and keeping your supplies with you all the time, in addition to your ‘normal’ purse stuff, and her then 2-year-old’s stuff. So every time she had to whip out that black ugly medical-looking testing bag, she thought there’s got to be a more colorful and stylish alternative.

So she set off to design her own versions full of personality and savvy style. The first design was a cute bright red leather case with colorful polka dots inside, it was adorable! She then thought, "hey maybe other’s who are diabetic would like something like this too." After asking a couple diabetic communities and asking for feedback, she knew she was onto something with potential when the response was overwhelmingly, "where can I buy that?"

“I knew that creating a collection of modern stylish accessories would do more than just look good, it would make people living with diabetes feel good too, and that was a huge incentive.”

Today Stick Me Designs collections are making people all over the world with diabetes smile and feel more like themselves while still controlling their diabetes.

Resumes for Entrepreneurs Teleclass

with Michele Dagle

Are you looking for tips on how to revamp your resume? If so, join me for a webinar/teleclass, Resumes for Entrepreneurs, that I'll be presenting this Wednesday (April 15), 11 a.m. to 12:30 p.m.

We'll learn dos and don'ts, when to use a functional or a chronological format, and other tips specific to entrepreneurs, freelancers, and consultants. The webinar/teleclass is through The Professional Women's Center -- and is completely online.

To sign up, visit

How To Control Negative Emotions in Tough Times

Listen to my broadcast with LaTanya Junior of TCB360 Business Radio today where we discuss: "How to Control Negative Emotions - In Tough Times Keeping Your Cool is Essential."

Amy Dorn Kopelan on Women Entrepreneurs Radio™

Amy Dorn Kopelan has over 20 years' experience as an ABC television executive and independent conference producer. She is also co-author of I Didn't See It Coming, the book that teaches business professionals how to avoid being blindsided in business. She has been featured on FOX and Friends, Business Week on-line, On The Money, in CEO Magazine, Business Week, Chief Learning Officer Magazine, and

As an author and industry expert, Ms. Kopelan interviews leading business innovators, moderates discussion at industry conferences, speaks at national business symposiums, and consults to institutions and organizations. In 2008 she launched The Guru Nation, a knowledge network to help professionals skill-build, learn more, and advance their careers. The Guru Nation works in alliance with major universities, corporations, and not-for-profits to provide continuous learning and access to industry leaders. Amy serves as an advisor to The Grace Institute and The Institute for Career Advancement Needs. College/University: Boston University, B.S. and University of Grenoble.

The Guru Nation is the definitive destination to access Gurus in all fields of business. It’s the ultimate knowledge network for professionals who want to learn more, stand out, and lead effectively. It’s a professional community designed to ignite thinking, provide invaluable skill-building, and create access to hundreds of seasoned industry experts who will share their knowledge and open important doors.

The Guru Nation offers its content 24/7 plus the opportunity to talk live with over 20 industry leaders every month. The Guru Nation also provides exciting professional development and leadership workshops, executive coaching, public presentation training, and a monthly open-line career coaching session. Individual membership in The Guru Nation is FREE!

5 Quick Tips for a Modern Resume

by Michele Dagle

If your resume hasn’t been updated recently, it may be outdated in both content and style. The following tips can help modernize most any resume:

1. Add relevant links—your website, blog, online portfolio, LinkedIn, Twitter, Facebook—along with your contact information. These links should have a professional tone and be appropriate for your field.

2. Choose a format that fits your career goals—whether it is the time-honored chronological format, the adaptable functional format, or a hybrid of the two.

3. Back up personality traits, such as detail-oriented, with achievements or duties.

4. Reach for good design. Be consistent in the style of your section titles (Experience, Education, etc.). Don't underline. Use bold and italics sparingly. Use a single typeface in a few different sizes and styles.

5. Make it Web-ready. In addition to PDF and MS Word versions of your resume, create an ASCII (plain text) version to use when copying and pasting your resume into the body of an email and for posting online.

Michele Dagle is an editor-writer, as well as the founder of Editorial Studio, a resume-development, editing, and writing firm.

Donnella Tilery on Women Entrepreneurs Radio™

Donnella Tilery is an accessory addict.

Traveling across the globe for business, Donnella had a knack for picking up interesting accessories that captured the culture and beauty of each location. After friends, family and co-workers began expressing their need to obtain these exclusive items, Donnella created a source where people all over the world could ‘come into her closet.’

Launched in 2005, Donnella’s Closet is the premiere online destination for handbags and accessories. Through a personal, virtual consultation with Donnella, shoppers come away with an accessory that fits their lifestyle and makes them feel sensational.


Listen to the archived show

Marketing in Bad Times... and Good

by C.J. Hayden, MCC

Okay, so we're in a recession. Now what? Is it time to throw
your marketing plan out the window? Cut your prices? Close up
shop and look for a job?

Hmm, none of those choices sound too wise if we're in for a
stretch of poor economic conditions. It's certainly not time to
throw away the marketing plan. Cutting prices doesn't sound
like such a good idea if you might be getting less work to
begin with. Looking for a job in the current economy doesn't
seem like the best solution, either. So what's an independent
professional to do?

Maybe now is just the right time to get really, really smart
about your marketing. Here's what that might look like:

1. Target, target, target. It's tempting when business starts
looking scarce to throw your net wider and market to all kinds
of prospects. But this is exactly the wrong approach. Marketing
to multiple audiences diffuses your efforts and stretches your
resources too thinly. Instead, focus in on the most likely
market to need your services, take action on your offer, and
provide you with repeat business.

2. Communicate your unique value. When you're clear on who your
audience is, it's much easier to craft a message aimed directly
at them. Then you can talk specifics when you describe the
benefits of working with you. You can also tell prospects how
you specialize in their industry, have plenty of experience
with projects just like theirs, and possess special tools and
techniques to get the job done. Specialization makes you much
more valuable than a generic solution.

3. Seek out the low-hanging fruit. Pursuing brand new leads can
be labor-intensive, and newborn relationships take time to
nurture. Instead, reach out to former clients, networking
contacts, prospects who said no in the past, even stale leads
if they will recognize your name. A prospect who already knows
who you are is many times more likely to take your calls,
consider your offer, and agree to meet with you.

4. Ask, don't wait, for referrals. Even business newbies have
an existing network of friends, family, and colleagues who are
ready and willing to help you get business. The key is to ask
for their help. Instead of simply saying, "I'd appreciate your
referrals," tell them, "I'm looking for new clients in the X
industry, or with Y problem. Who do you know in that category
that you might be willing to introduce to me?"

5. Don't stop when you hear no. On those rare occasions when a
prospect truly says, "no, thanks," it may be time to move on.
But much more often, they say, "not now," "not ready," or "not
sure." These are all opportunities to follow up after more time
has elapsed, or with more information, or with more evidence of
your value. It's much more common for prospects to say no than
to say yes, so what to do with "no" answers should be part of
your game plan.

Long-time marketers may recognize these suggestions for smart
marketing as approaches that would be valuable in ANY economic
climate. When times are bad, smart marketing can save the day.
When times are good, smart marketing can make them even better.

If this is your first recession in business, consider this your
baptism of fire. If you can learn how to get clients in this
economy, you can get them any time.

C.J. Hayden is the author of Get Clients Now!™ Thousands of business owners and independent professionals have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at

Marlene Chism on Women Entrepreneurs Radio™

Marlene Chism is the founder of Stop Your Drama Methodology an 8-part process to help business owners, and solopreneurs reinvent their lives and business. Marlene combines universal principles with sound business practices to bridge the inner and outer game of success. Marlene is the author of “Success is a Given: Reading the Signs While Reinventing Your Life.”Marlene knows first hand what it means to reinvent . Ten years ago Marlene was working on the lines of the factory at Kraft foods before quitting her 20 year blue collar job to build a business as a consultant, trainer and professional speaker.

12:00 pm EDT

Listen to the archived show:

Your Purpose + Your Passion = Profits Teleclass

presented by Coach Deb Bailey

Learn how to turn your purpose and your passion into a profitable business!

Wednesday, April 8, 2009
5:30 p.m. Pacific time/ 8:30 p.m Eastern time

Are you in one of these situations?
  • mid-career or mid-life professional looking to transition from your full-time job into owning a business
  • working full-time and having to work on a business part-time
  • unemployed professional who wants to start a business but not sure what to do next

The problem?

You might be wondering, will I ever be able to make my passion pay??? Well, the answer is Yes! It doesn't matter what the economy is doing or if you are mid-life or just starting out - are you ready to learn how to transition into being an entrepreneur?

Most new businesses fail within the first few years of starting. You may have the business plan and you may even have the start-up funding, but if you're still stuck in the employee mindset your business will not make money. Making this transition isn't just about starting your business, it's about changing how you think. Your beliefs will determine whether or not you can create a business that you are passionate about.

Career transition coach Deborah A. Bailey has is offering a FREE teleclass to share her personal tips and give you in-depth information on how to fulfill your purpose and make money while you do it!

Simply click on this link
to SIGN UP TODAY for your seat at our free teleclass!

If you can't make the call live, don't worry, we'll send the replay access to you.

5 Tips to Get More Results from Your Marketing Materials

by Michelle PW

The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there's no middle person involved, like a sales rep) I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese.

And what's the one thing? The results I got for my clients.

Therefore, improving results became a pretty big focus of mine. You might even call it a passion. (Some people who aren't nearly as nice have called it in an obsession.)

Regardless, here are 5 tips that can help you improve the conversions of your marketing materials.

1. Know who you're talking to. If I hear anyone say "women are my potential customers" or "anyone with skin is my target market" (yes, that really was a direct quote from someone who sold Mary Kay or Arbonne or something like that) I will send my border collies (all 3 of them) to your house and force you to play fetch with them until your arm falls off. Seriously, the quickest way you can end up with the most dismal results imaginable is to try and talk to everyone. Come up with a specific customer -- the more specific the better -- and make sure your marketing materials speak directly to that customer.

2. Make sure you write benefits, not features. This one is probably the hardest one to "get" but also one of the most critical. People buy benefits, not features, so if you only talk about features you're just asking for people not to buy what you're selling.

So what is the difference between features and benefits? Features are a description of a product -- for instance, if we're talking about a diet pill, a feature would that the product is a pill. A benefit would be the solution the product provides -- in this case, losing weight.

As much as you possibly can, write about why someone should buy your product. No one buys diet pills because they like taking pills, they buy them to lose weight. Think of the solution your product or service provides and write about that.

3. Work on that headline. David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that people make the decision to read your marketing materials based your headline.

Your headline should: a. speak to your potential customers, b. contain a benefit, c. be so compelling your target market is compelled to read further. That's a lot to ask for from basically a handful of words. So don't rush the process -- take as much time as you need to create the very best headline for your particular piece.

4. Don't forget the call to action. You've got to tell people what to do next. If you don't tell them what you want them to do, chances are they won't do anything.

Don't assume your potential customers know what you want them to do. They don't. They can't read your mind. Nor do they want to. They're busy people. They don't have the time or the energy to figure things out. Tell them what to do next, or don't be surprised when they don't do anything.

5. Use P.S.'s or captions. Postscripts (P.S.) are the second most read item in a sales piece. What's the third? Captions. (The copy under photos, diagrams or other illustrations.) Now that you know that, think of the ways you can use either or both of those items in your pieces. Maybe you put a special offer in there or you highlight a particularly compelling benefit. Or you tell them again what you want their next step to be. Whatever you do, don't waste that space.

If you even do just one of these tips, you should start seeing better results. Work on all five and you might be amazed at how much your results improve.

Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at Copyright 2006 Michele Pariza Wacek.
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