Beth Shaw of YogaFit®, Inc. on Women Entrepreneurs Radio™

Beth Shaw

"If you can breathe, you can practice yoga."
- Beth Shaw

Beth Shaw, president and founder of YogaFit®, Inc., is recognized throughout the United States and internationally as one of the leading experts in the fitness industry. She is also well known as an animal advocate and serves on the Board of Directors for many animal rescue groups including Santa Monica based Karma Rescue. Shaw is also on the Humane Society's National Leadership Council and American Civil Liberties Union (ACLU) Board of Directors.

Born and raised in New York City, Shaw never planned on becoming a yoga instructor, however in her last year of study at Long Island University, she had a psychic flash while in a yoga pose. The message received was that she was destined to be in the health & fitness industry and would be very successful in this arena. She describes the moment as if it were yesterday. "I was doing a standing forward fold leg extension in the stretch room of the health club and this message came to me in a bright white light, it was like the sky parted and I got this incredible insight". "It was a life changing moment."

After graduating with a B.S. in Marketing from Long Island University, Shaw headed west to see what the left coast had to offer. Shaw began seriously studying yoga and earned many certifications in fitness, Hatha Yoga and Yoga Therapy. In 1993, she began teaching yoga and quickly discovered that traditional methods didn't meet the needs of the fitness club clientele. YogaFit® was born. Again on a bike ride in early 1994 Shaw got another message as the name "YogaFit" spontaneously came to her with a vision.

Shaw's unique blend of yoga, strength training and stretching took the fitness industry by storm. In 1997 YogaFit Incorporated. Today, there are more than 70,000 YogaFit instructors in the United States and thousands more in Europe, Turkey, Australia, China, and South America.

Shaw has been published in numerous fitness, business and consumer publications including TIME, LA TIMES, USA TODAY, Entrepreneur, SELF, FIT, Yoga Journal, and many others. Her books, Beth Shaw's YogaFit (2001) and YogaFit-2nd Edition (2009), are best sellers among Human Kinetics titles. Shaw has been featured on MSNBC, CNN, ABC News, The Style Network, Showtime, Canada AM, and Donny Duetch's Big Idea. Shaw is also a certified Cycling Instructor, an IPSB Massage Technician, and has taken additional courses through UCLA.

When not teaching and lecturing internationally, Shaw enjoys weight training and reading. She, her partner and their multiple dogs split their time between Los Angeles South Bay and Palm Springs.

About Beth Shaw and her animal welfare work:

Beth Shaw plays an integral role in saving many animals’ lives through her dedication and commitment to animal welfare. Aside from YogaFit being a top level sponsor to numerous causes and events, Shaw also works hands on with animal welfare initiatives.

Some of her accomplishments include:

- Helped get the City of Los Angeles to pass a mandatory spay and neuter ordinance that set an example for the entire nation. She was also recognized by the Mayor for her efforts.

- Involved with CA statewide spay/neuter legislative efforts
- Spearheads a spay/neuter ad hoc group within the City of LA
- Provides PR support for LA Animal Services
- Involved with CA statewide puppy mill legislation efforts and getting pet stores to change their model and adopt out animals
- Raises awareness for the importance of adoption

Visit Beth's website at

Listen to the archived show at

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