Author Q&A: "Ask Others, Trust Yourself: The Entrepreneurial Woman's Key to Success" by Elisa Balabram

Elisa Balabram, author of ASK OTHERS, TRUST YOURSELF: The Entrepreneurial Woman's Key to Success is introducing her book on a virtual book tour and she's stopping by today and tomorrow to share information from her book.

In "Ask Others, Trust Yourself - The Entrepreneurial Woman's Key to Success" (, Inc., 2009, $18, soft cover, ISBN: 978-1-60145-931-2), Elisa reveals how empowering it is to ask for help, and how you can grow your business by listening to other's advice and by weighing all options available to you. Her book encourages women business owners to ask for business advice in any stage of their business, and it also demonstrates the best ways to do it.

Elisa is the founder and editor of, an online magazine for women business owners established in 2003. She is a writer, business coach and speaker and was named the U.S. Small Business Administration New York District 2008 Women in Business Champion of the Year, "For significant contributions to, and dedicated support of, small businesses." Prior to moving to New York, Elisa Balabram assisted in running her family's business (coffee shop and chocolate business) in Brazil. She holds an MBA in Entrepreneurship Management from Zicklin School of Business at Baruch College, CUNY, and a Bachelor's degree in Civil Engineering.

Deb: You have been involved with running a business and business coaching for several years, what specifically inspired you to write this book?

Elisa: I’ve been coaching women to start and grow their businesses for over five years now, and through the years, I heard many of them say that they were coming up with a new business idea, because someone else had told them their real passion wouldn’t work.

In addition, I realized that not many women knew the business resources available to them, or that they could ask for help.

The book is my way of reaching out to more women, and of teaching them how to ask for business help and where to go to get help. I’m also passionate about showing women that there is always a way to pursue one’s passion, and that when faced with negative feedback, they could seek help elsewhere, while always trusting themselves and their own intuition.

Deb: What’s the best advice you can give to an entrepreneurial woman who is uncertain of her next steps?

Elisa: If you haven't asked for help yet, consider doing so and brainstorm the issues you are facing with a business coach or a mastermind group. If you are uncertain of your next steps because you already asked for help and you don't know which option to pursue, you can do the following:

*Journal about the situation, and measure the pros and cons of each strategy.

*Meditate by doing simple breathing exercises and then ask yourself what is the best course of action to pursue.

*Investigate each option available to you thoroughly: verify the budget, skills, equipment needed, etc.

*Start taking small steps towards executing the strategy that resonates best with you.

Click on the link below to order the book from

ASK OTHERS, TRUST YOURSELF: The Entrepreneurial Woman's Key to Success

Click on the link below to order from Booklocker:

Elisa will be back on Wednesday to continue her blog tour with us!

1 comment

Jesse Heaslip said...

You might want to look into some of the business coaching tools available on coaching portal Noomii.

All sorts of great tools their to help you focus your business objectives and get more done.

Thanks for sharing and best of luck with your book!


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