Deb Bailey on Women Entrepreneurs Radio

Deborah A. Bailey, writer, speaker and host of "Women Entrepreneurs-The Secrets of Success" will share how you can use entrepreneurial traits to connect with your purpose.

You don't have to be a business owner in order to think like an entrepreneur! Find out how you can use entrepreneurial qualities such as having a vision, and taking risks to overcome obstacles in your career. Do you believe that being a certain age or only having experience in a particular industry limits your future opportunities? Tune in for part two of a three-part series that's sure to change your perspective on what's possible in your life!

Learn more about Deborah A. Bailey at and her podcast at:


Enjoy the Thanksgiving Holiday!


Recipe for Success

by Deborah A. Bailey

My mom usually makes pies for Thanksgiving. This year I wrote a couple of recipes down just in case I decided to try them for myself. The reason I haven't done it so far is because I know my pie won't taste the same as hers. We may follow the same recipe, but the result won't be the same. Each person puts something a little different into the thing they're creating.

It might be a bit of a stretch to compare pies to businesses or careers, but in this case I think it's similar. Everyone brings a part of themselves into everything they do. It doesn't matter if there are already other people doing that work - you will bring something to it that no one else can. It also doesn't matter how many other people are in your industry. What you will bring to it will be uniquely your own.

During this time of year there's always a lot of introspection about where we've been and where we're heading. It's easy to get discouraged if we think we can't compete with people who are already doing what we want to do - or we think we are entering a seemingly overcrowded field. When I was afraid to move forward, I was always finding reasons why I should stay put. Thankfully I didn't let any of them stop me. In the end, it didn't matter who else was already in my field. I'm not in competition with any of them. My knowledge and my experience means I can bring a perspective that no one else will ever have.

So I guess it's okay if my pie doesn't taste like my mom's. Her pie doesn't taste like my grandmother's. Each of us can add something to the mix that is uniquely her own.

Have a Happy Thanksgiving!

Copyright © 2007 - 2009 Deborah A. Bailey

Deborah A. Bailey is author of two non-fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life.”

Women Entrepreneurs Radio is One Year Old!

In November 2008 "Women Entrepreneurs-The Secrets of Success" went on the air with my first guest, Elena Camp. My original idea was to do the show for a few weeks, and now it's been 12 months. I've done over 100 shows and have met many inspiring entrepreneurs.

So, what's next? In January 2010, "Women Entrepreneurs-The Secrets of Success" will be moving to a new platform and a new format. You'll be hearing more about that in the coming weeks.

Thank you for your support!


Subscribe to Women Entrepreneurs Radio™ on iTunes


Deb Bailey on Women Entrepreneurs Radio

Deborah A. Bailey, writer, speaker and host of "Women Entrepreneurs-The Secrets of Success" will share how you can use entrepreneurial thinking to insure that 2010 is a successful year. Thinking like an entrepreneur doesn't depend on being a business owner. You can use entrepreneurial traits to make sure that you thrive (and not just survive) during challenging times. Join Deborah for part one of a three-part series that's sure to change your perspective on what's possible in your life!

Learn more about Deborah A. Bailey at and listen to her podcast at


Is Your New Customer Bucket Full of Holes?

by Stacy Karacostas

Years ago I was struggling with chronic knee problems. So I went to
see yet another specialist to figure out why, even after surgery, I
kept tearing the same spot in my meniscus.

Back then you actually got to see the doctor for more than 15
minutes, and we hit it off well. Though overall the visit was

After the usual exams and tests, she gave me new exercises to do
while using a machine that beeped when certain muscles fired. I
thought "Oh boy, more exercises..." and went on my way.

Then two weeks later, I got a call from the doctor checking to see
how things were going! I was blown away!!!

Growing up working in my parent's animal hospital, we always called
owners the day after their pets wen t home from surgery to make sure
everything was fine. And they loved the extra touch. But I'd NEVER
had a doctor call me-before or since.

Yet this small action always made a big impact.

Now let me ask you…When was the last time you followed up with your
past clients or customers?

If you:

Are pretty sure you sent at least one thank you or holiday card...
Can't remember... Haven't ever really followed up at all… You're
losing business-and money-as a result!

Most entrepreneurs spend most, if not all, of their marketing
efforts attracting new clients-and hardly any on following up. That's
like pouring water into a holey bucket.

Because you have to constantly find new customers, get in front of
them until they take notice, then convince them to take action.
Whereas past clients and customers already know, like and trust you.
And those who just bought from you are most likely to buy again (and
sooner than you think).

But only if you stay in touch regularly.

If you don't, they fall out the bottom of your business and you have
to start the whole process again.

While it does take some work to get regular follow-up systems in
place, the results are worth it. And you only have to do the work

Below are six simple and effective ways to follow up, ranging in
cost from "nothin' but your time" to a few hundred a month…Plus tips
for automating or outsourcing whenever possible.

Cheapest and easiest

1) Pick up the phone and give 'em a call --Check in. See how they're
doing. Ask if they have questions.

Often you can have an employee, a call center, or a Virtual
Assistant do this for you. As long as you provide a script, and a
list of common questions and answers, they'll do fine.

2) Write a thank you card --A handwritten card is always
appreciated. Be sure to write them right after your first meeting or
sale. Otherwise, you probably won't do it at all. You can have an
assistant write them for you or use an online service like to make it easy.

Minimal cost and effort

3) Start a monthly or bi-monthly e-newsletter --Use an email
broadcasting service like 1shoppingcart, constantcontact, aweber etc.
to deliver your emails so you're spam compliant. Then pre-write and
preset e-newsletters to go out later.

If you're not a writer, hire someone to write for you. Or, buy
prewritten content.

4) Send regular postcards --Use a simple system like my folks did of
creating all follow up cards at the first visit, then filing them in
a box by month to be mailed later. Or use an online service like to automate it.

A little more, but worth it

5) Send a monthly or bi-monthly print newsletter --To keep costs
low, do a single sheet back/front or an oversized postcard. Then pack
it with helpful tips, articles, quotes, etc. Again, you can outsource
it all to a Virtual Assistant or buy content, if needed.

6) Have a client appreciation party --Reserve a room in a bar or
restaurant, a pavilion in a park, or use your own home or office if
appropriate. Ideally, tie it in with a charity or have a raffle. Then
send extra invites and encourage clients to bring friends, coworkers

These are just a few ideas. It doesn't matter what you do as long as
you do it consistently. So start with one idea. Then once your
systems are in place, start doing another one and so on.

I promise, it'll be easy once you get everything up and running.
Best of all, you'll love the results-and so will your clients.

(Here are links to the services I personally use, in case you're

- Jim Palmer's Newsletter Content Service

- 1shoppingcart email autoresponder and/or ecommerce system

- VAs who do terrific newsletter content and/or layout (both print
and email): and

©2009 Stacy Karacostas. All Rights Reserved.

Practical Marketing Expert Stacy Karacostas specializes in
taking the stress, struggle and confusion out of growing your
small business. Get tons of marketing tips and ideas, plus grab
a copy of her info-packed FREE REPORT "The 7 Deadliest Small
Business Marketing Sins…Are You Guilty?" at http://www.success-

Using Podcasting & Internet Radio to Market Your Small Business?

It's not too late to sign up for this one-time-only teleseminar!

Is this you: You need more new clients, and you have helpful
expertise to share... But writing’s not your thing, and you
want no part of producing and editing video??

Then podcasting and Internet radio could be just the ticket for
marketing your business online! These two hot formats are
surprisingly LOW-TECH and LOW-COST.

On Thursday the 19th at noon PST, Stacy Karacostas of SuccessStream Sales & Marketing Solutions will be interviewing Internet radio/podcasting expert and business coach Deb Bailey, host of the Internet Radio show Women Entrepreneurs - The
Secrets of Success to help you get started.

(If you can’t make the live call, remember you can always order
a copy of the audio so you don’t miss a thing!)

Deb’s gonna help you make sense of podcasting and Internet
radio... And decide whether they’d be effective ways to get out
your message.

Plus she’s promised to simplify the how-to’s, and cover the
specifics you need to know so you *connect* with your listeners
on a deeper level.

Here’s just a taste of what she’s going to share on our call

- What exactly podcasts and Internet radio shows are, and how
to know if they’re the right online marketing tactics for you

- How the recording process works, what it costs, and what you
need to know up front… BEFORE you make a big time or money

- Ways to use “talking points” in an interview so you connect
with your listeners without being “salesy”

- Your specific questions during the live Q & A portion of the

- And much, much more!

Snag your sp ot on tomorrow’s f*r*e*e* live call, or reserve a
copy of the audio file if you can’t make it, by going here now

Although the call is no-charge, spots are limited and tend to
fill right up. So, get all the details and sign up right away!

Here’s to your future success!

P.S. Even if you can’t make the live call, you can always
reserve a copy of the downloadable recording. Just go here and
click on the big, green "I Want It" button to be taken to a
page where you can register for the mp3.

Has Email Marketing Become "Old School?"

by Deborah A. Bailey

So has social media put an end to email? I doubt that we're going to see email go away completely, but there are changes happening. Check your own communications to see what shifts you're seeing. Based on what I've observed in my own business, I've come to these conclusions.

1. Open rates. Check your newsletter open rates to get a picture over time of what's being looked at. From texts, to emails, telemarketer calls, ads, thousands of cable channels, etc. We're constantly bombarded with messages from every direction.

There are televisions in elevators these days and ads on shopping carts. Information overload has created an environment where open rates are falling and people are thinking twice before giving up their email addresses.

2. Spam vs. information. It's seems lately that some people think nothing of sending out three to four emails a day, seemingly in an effort to break down your resistance. If I'm not interested, sending me more emails isn't going to change my mind.

Yes, I know that you're supposed to touch your prospects multiple times, and some people will always wait until the last minute to sign up. However, it's likely that those prospects are also being repeatedly contacted by others as well. There are ways to touch them without being intrusive (which is why relationship building is so important). Otherwise they're just going to become overwhelmed and tune out completely.

3. Blogs are alive and well. For a while I wasn't doing much posting on my blog, especially after I opened a Twitter account. However, after I tried to get on Twitter a few times and couldn't due to it being "over capacity" I realized that one should not depend on any one tool. If for some reason your social media account gets closed or isn't working, your blog will still be there.

4. Does a "free gift" lead to a paying client? It's been common practice to give some free report or other item to entice people to sign up for your list. Then you market to them in an effort to get some of them to move through your funnel. Social media (and blog subscriptions) has changed all of that.

When people subscribe to your blog, they want to get your content. They didn't have to be given a gift to do it. They've opted in because they're interested. Similarly with social media you can join groups with members in your target market. You don't have to sift though subscribers who may not have any interest in you (other than the free gift).

Frankly I think it's better to have people opt in who have already been "pre-qualified" through your social media (and in-person) channels. They already know, like and trust you and have opted in to get more.

You may look at your own communications and come to different conclusions, and that's fine. In the end you have to make your decisions based on what's working for you, and what isn't. Look at your statistics and decide if it's time to make some changes in how you're contacting your clients and prospects.

Copyright © 2009 Deborah A. Bailey

Deborah A. Bailey is author of two non-fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life.”

Are You Making This Mistake When Creating Your Packages?

by Elizabeth Genco Purvis

As a marketing coach who serves spirit-rich entrepreneurs, most of whom are working in the mind/body/spirit realm or are aligned with Spirit in and out of their businesses, I regularly check out what people are offering: their packages, programs, and opportunities for their clients to work with them.

Of course, I start with my clients, but I don’t stop there! In particular, I pay close attention to those who have really high visibility - book deals, are in the conversation in our industry, etc. And over and over again, I see one mistake being made when it comes to pricing and packaging.

This mistake costs people BIG time - not just in lost income, but in lost opportunities to create deep and lasting transformation. It also sucks the energy right out of you, takes up waaaaay too much time AND kills your cash flow. Unfortunately, the overwhelming majority of the coaches, healers, consultants and metaphysical practitioners I know are making this mistake.

What’s the mistake? Let’s look at an example of a typical package to find out.

Let’s take a coach, for example. What do most coaching packages look like? Most are some variation on this: meeting X times per month for Y months at Z dollars per month. For example, 3 sessions a month for 6 months at $300 per month.

The question that comes to mind is, what is a client paying for in this scenario? “Coaching,” you might answer. Trouble is, your clients are never paying you for “the thing” that you do. They are paying you to solve a very specific problem that matters to them.

So what’s the mistake? Not creating packages or programs that solve a specific problem.

Here’s why these kinds of packages suck the energy out of you, take up waaay too much time and kill your cash flow, too…

When you’re focused on a specific problem, you can design the program to address that ONE problem, which means there are boundaries on that program - they don’t go on and on and on. (And you don’t give too much away - another huge problem for many spirited entrepreneurs who love to give and give and give.) Focusing on one problem means that you’ll streamline your solution to that problem, which takes less time AND energy.

Most importantly, programs that are not focused on a specific problem (and provide a specific result) are a LOT harder for them to say yes to. Your clients want to know, “What’s in it for me?” Without results, you’ll be on the phone for hours with your potential clients, only to hear them say, “I have to think about it.” Yuck! It’s a time drain, an energy drain, and a cash-flow killer.

You might be thinking, “Well, if a client is paying X dollars per month for 6 months, isn’t that great for my cash flow?” Monthly payments are great for your cash flow… when you’re selling your packages regularly AND for the investment that matches the value. Trouble is, without focusing on problems and solutions, you’ll struggle with enrolling your programs at a great investment.

Here’s another important tip for you: When you focus on one specific problem in your packages, the investment will be based on value, not time. And the value of your package will always be more than the time you spend! (Remember, your clients are paying for a solution, NOT your time.)

Design your packages and programs around results and value to your clients, not your time. When you do, you’ll have more clients eagerly signing up at a higher investment point… it’s a win for you with your cash flow, and a win for them because they’ll finally get to experience the transformation they so desperately want and need.

Ready to learn how to create irresistible programs that your clients can’t wait to sign up for? You’ll want to reserve your spot in my upcoming “Clients And Cash Flow Secrets” teleseminar series! Register before tonight at 11:59 pm to take advantage of the generous 3-pay option and to nab some valuable bonuses. Sign up here:

© 2009 Elizabeth Genco Purvis. All Rights Reserved.

Elizabeth Genco Purvis, “The Marketing Goddess” teaches spirited solo business owners and conscious entrepreneurs how to attract an abundance of clients, income, freedom and satisfaction in their business while staying true to their values. Visit to claim your copy of “Grow Your Business With Spirit And Soul,” a 7-part audio workshop with everything you need to begin attracting more clients right away.

Create a Natural State of Joy

by David Neagle

Through our senses and from the people around us, we absorb ideas, beliefs, perceptions and evaluations of the way the world works. Unfortunately, many of these ideas are fear-based; they stem from a limited understanding of the world, and we don’t even realize they’re there. Once “learned,” they pass to our subconscious, where they still direct our actions and results. So, we have bad results and we just can’t figure out why.

The good news is that subconscious beliefs don’t like the light. Simple awareness gives us the choice to reject them.

In Think and Grow Rich, Napoleon Hill writes, “Positive and negative emotions cannot occupy the mind at the same time. One or the other must dominate.” He outlines a process of affirmation and visualization to create the habit of positive emotion. Eventually, he writes, positive emotions will dominate your subconscious mind so completely that the negatives cannot enter.

A Natural State of Joy

Based on my experience with thousands of people all over the world, I suggest that rather than working with your thoughts, you can create a natural state in which negativity has no place.

If you get in touch with the desire in your heart, and you seek the expression of that desire and do all that’s required of you, you’ll enter a natural state in which you won’t want to be negative. You won’t talk about what’s wrong with everything or hang out with people who bring you down.

You already know that this works. When you’re doing something you love, you feel very little, if any, negativity. When you’re in harmony with something, it’s natural to express the happiness, joy, eroticism, compassion, loving, caring or jovialness of the situation. You’re automatically joyful, even if you’re habitually not that way the rest of the time.

Years ago, I had trouble following through on things that I knew I should be doing. I didn’t understand why it was so difficult. It was difficult because I was not in harmony with the thing I was supposed to be doing.

Every result, condition and circumstance in your life is an opportunity for you to get from where you are to where you want to be. Each one is giving you the opportunity to correct your course.

So, if you’re struggling with something, like I was, rather than trying to beat it into submission, look it in the eye instead. Ask: “How does this move me to where I want to go?”

When you start to come up with preprogrammed beliefs, reasons why you can’t take advantage of the opportunity or how it’s not an opportunity at all, you have to let those thoughts go. Say to yourself, That is an apparent, surface explanation, but it’s not the truth. The truth is this is an opportunity for me. What is the opportunity?

Can you imagine what your life would be like if you viewed everything that happened as an opportunity? All of your so-called failures and disappointments? Your life would be a string of opportunities all pointing you in the direction you want to go. Well, that is happening, right now, whether you acknowledge it or not.

When you acknowledge it, though, you’re happier. Your results are in harmony with who you really are. You appreciate the increasingly rare negative result because it shows you that you need to course correct. In this kind of life, you experience in every way your true, divine nature.

As Hill wrote, “Somewhere in your makeup there lies sleeping this seed of achievement which, if aroused and put into action, would carry you to heights such as you may never have hoped to attain.”

It all starts with your desire. From that, everything else, including your own greatness, will follow.

© Copyright 2009 – David Neagle's Life Is Now Inc.
All Rights Reserved Worldwide.

David Neagle, Million Dollar Income Acceleration Coach, mentors entrepreneurs to quantum leap their current businesses past the 7-Figure income level in just 12 months. David invites you to download—as his GIFT to you—his legendary "Art of Success" 4-hour audio program. This audio series is a tremendously compelling and comprehensive program that demonstrates—once and for all—that Success has nothing to do with "getting" or "achieving", and everything to do with WHO we must BE to manifest our hearts' true desires. For an additional bonus, Text: success to the number: 85800

Are Your Clients Feeling the Love?

by Deborah A. Bailey

I'm sure it's no surprise that whatever you were doing in your business last year may not be effective today. There have been a lot of shifts in mindset, starting with how people are spending their money. It's not that people aren't spending, but they're making different decisions about how they spend. If you're not sure about that, consider your own spending habits. How have your priorities changed? What are you buying (and not buying) these days?

How are you communicating with your clients? If you aren't putting time into cementing those relationships, you're leaving money on the table. Recently I completed a writing project for a long-time client. Though I'd usually said "thank you" in our email correspondence, this time I decided to send her a "thank you" card. About a week after I mailed the card she contacted me with another project. Perhaps she would've hired me for the project whether I'd sent the card or not, but I'm sure it didn't hurt to send it.

  • Let your clients know you appreciate them. Take an extra step to let them know that you're glad to have their business. Send a thank you card, call them to see how things are going, give them a gift with purchase. Continue the relationship with them beyond the sale.

  • Don't just focus on giving out incentives to get people to sign up. Filling your list with people who only want a free gift is no guarantee that they'll ever buy from you. How about giving extra bonuses and incentives to your current customers?

  • Send your clients a survey. Find out what they want and determine how you can continue to provide it to them. Don't just focus on what you THINK they want. The more you please your clients, the more likely they stay and recommend you to others.

  • Focus on building relationships. If you want to create long-term relationships it's not only about making that one sale. You have to continue to be their "go to" person. Communicate with them by sharing helpful information or reaching out to acknowledge a birthday or anniversary. Don't only contact them to send your latest sales pitch.

  • Give great customer service. Be responsive to inquiries and solve problems as soon as possible. This is something that small business can excel in, so don't miss the opportunity to use personalized service to your advantage. I've had too many experiences with large companies that have terrible or non-existent customer service. Perhaps some large corporations feel they can ignore their clients, but small businesses do so at their peril. Make sure your communications (from written correspondence to how you speak to people on the phone) reflects positively on your business.

  • Adding more and more prospects isn't going to help you if you're not showing appreciation to the clients you already have. Let them know that they're important and that you value their business.

    Copyright © 2009 Deborah A. Bailey

    Deborah A. Bailey is author of two non-fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life.”

    New Teleseminar: Join the Online Audio Revolution!

    Join the Online Audio Revolution…Learn How to Create Podcasts and Host Your Own Internet Radio Show!

    When: Thursday, November 19th

    Time: 12:00 Noon PST/3:00 pm EST

    Where: From any phone, anywhere you happen to be

    How: Just click the link below to reserve your spot on the call

    Join Deb Bailey, host of "Women Entrepreneurs-The Secrets of
    and Stacy Karacostas, Practical Marketing Expert & CEO of
    SuccessStream Sales & Marketing Solutions for this informative one-
    hour teleseminar.

    Did you know... Right now, we're seeing an all-time high in the
    popularity of online audio: 1 in 5 Americans aged 25 to 54 listen to
    Internet radio on a weekly basis!

    So while video might be sexier, and therefore in the news more,
    audio is without-a-doubt a terrific way to market your business.

    Here are 5 more great reasons to consider using podcasting or
    Internet Radio to reach more people than ever before...

    - It's easier and cheaper than you think (and easier than video).

    - Awesome for those who don't like to write or are camera shy.

    - You don't need any special equipment to get started.

    - About 42% of Americans over age 12 own some kind of MP3 player; typically an Apple iPod® or iPhone™, and these people are downloading more and more po dcasts every day!

    - Because people get to hear your voice, you make a much deeper
    connection with them than you can with written words.

    Podcasting and Internet radio are basically just audio on the Web.
    While it's pretty simple and inexpensive to get started, it helps a
    ton to know a few tricks and secrets from someone who's been there,
    done that. Otherwise you could end up wasting a ton of time of money
    (and who can afford to do that??).

    We only have a limited number of phone lines reserved for this event
    so grab your spot now. Remember, even if you can't make the live
    call, you can still register to have the audio recording sent to you
    after the fact by clicking the button below.

    Grab your spot on the live call at no-charge, or reserve a copy of
    the audio file if you can't make the call live by going here now:

    "See" you on the call!

    P.S. We only have a limited number of phone lines reserved for this
    event so grab your spot now. Remember, even if you can't make the
    live call, you can still register to have the audio recording sent to
    you after the fact by clicking the button below.

    8 Essential Skills that Make Leaders Successful

    business woman

    by Kristin Marquet

    Organizations small, medium, and large need strong minded, smart, and resilient leaders.

    Successful leaders have the ability to get others to follow his or her vision. Leaders have clear visions of goals and objectives.

    Leaders are flexible planners. Leaders are proactive and do not stop until he or she is satisfied with the result. Most importantly, leaders know how to communicate effectively.

    However, the most important leadership qualities are:

    1. Good leaders have integrity and are trustworthy - a leader that control emotions, makes decisions based on logic and fact, and gains the trust of others are the top qualities a successful leader needs.

    2. Good leaders are devoted and committed - successful leaders are devoted to completing whatever needs to be done. He or she will work tirelessly until the result is great.

    3. Good leaders take personal responsibility and award credit where it is due - A good leader will take personal responsibility for when things go badly or for when a project fails as well as award credit to where it is due.

    4. Good leaders know how to be humble - great leaders aren't arrogant, condescending or mean, but they understand that they aren't better than others are.

    5. Good leaders respect the views of their team/organizational members.

    6. Good leaders have good communication skills - leaders need to be able to express themselves effectively. They must listen to gain new insight into new opportunities. Good leaders are objective listeners and don't let his or her own thoughts impair his or her judgment.

    7. Good leaders have ability to be creative and develop fresh ideas while maintaining the core values of the project.

    8. Good leaders are level-headed and have the ability to keep a sense of humor. Leaders that are levelheaded and down to earth are much more approachable than leaders that are rigid and stiff. Many times members of the group or organization are afraid to speak up if a leader is inflexible because he or she is afraid of being reprimanded.

    Essentially a good leader is smart, driven, understanding, and levelheaded with the willingness to assert behavior over some members or employees that deviate, digress, or lose interest in whatever the goal is. Successful leaders have the ability to keep the group focused and motivated while keeping themselves motivated.

    With a no B.S. attitude, Kristin Marquet is the founder and managing director of Creative Development Agency (formerly award-winning firm, Marquet Media). Kristin also develops, manages, and implements various internal and external communication and social media initiatives. With a strong eye for creating memorable brands and a diverse range of knowledge, Kristin provides strategic counsel to clients interested in developing successful internal and external communication programs across all media platforms.

    Kristin Marquet is a regular contributor to the Secrets of Success blog.

    Photo credit:
    Eli DeFaria

    Anaezi Modu on Women Entrepreneurs Radio

    Anaezi Modu

    Anaezi Modu, Founder and CEO, REBRAND™, has extensive experience in design and strategic repositioning to meet business objectives.

    REBRAND™ is a forum for case studies and programs on effective brand transformations. Its leading program, the REBRAND 100® Global Awards, juried by an esteemed panel of international design and business leaders, is the highest recognition for brand rebuilding and redesign in the business arena, and is the only global program of its kind. Small businesses, regional, non-profit, and multinational entities are eligible for recognition.

    Prior to founding REBRAND, Anaezi was Senior Vice President, Brand Experience and Strategy Director at Bank of America. Before that, she was Senior Vice President, User Experience and Interactive Creative Director at FleetBoston Financial. Her broad range of professional experiences have included running her own multidisciplinary design practice spanning from architecture and interior design, urban design and master planning to information architecture, communication design and brand strategy. This was the impetus for starting REBRAND, and facilitating cross-disciplinary collaboration to achieve various goals.

    Anaezi continues to work to further learning in integrating design and business to achieve organizational goals. She accomplishes this via programs and businesses she initiates, writings, presentations, teaching opportunities at Harvard Graduate School of Design's Executive Education Program, Rhode Island School of Design, and through various professional organizations and board positions.

    Anaezi holds a Bachelor of Arts in Architecture and Urban Planning from Princeton University, and a Master of Architecture and Design from Harvard University’s Graduate School of Design, incorporating studies at Massachusetts Institute of Technology. Visit Anaezi's website at

    Conversions - What do They Mean and Why Do They Matter?

    by Sandra P. Martini

    We hear all the time that we need to "increase our conversions" or "get our numbers up". But what exactly does that mean and what else do we need to know?

    "Conversion" is all about turning leads into paying clients and, when done well, more leads into more clients while doing it better, faster and with the least possible expense.

    "Conversion" is also used to describe the result of desiring someone to take a step -- whichever step you want them to take -- whether signing up for a f'ree report, register for a strategy session, join a teleseminar or webinar, etc. -- the result is a desired action.

    "Conversion Percentage" (sorry, just a little bit of math here) is defined as the "number of NEW sales" divided by the "number of leads" times 100.

    And in the above case, "NEW sales" are people who are giving you money for the very first time (they're not repeat clients) and "leads" are people who have expressed, in some way, interest in what you're offering -- whether they visited your website, called your office, sent you an email, etc.

    "New Client Cost" is defined as how much it costs for you to market to someone such that they give you money for the first time.

    "Extreme Client Care(tm)" describes the process by which the better the care you provide to your clients, the less likely they'll be to switch to another vendor. (More on this in an upcoming series.)

    Why do these terms matter?

    Quite simply put, the better your conversion, the lower your new client cost AND the better your client care, the less new clients you'll need as existing clients won't leave your service and will refer others who cost almost nothing to market to (and therefore lower your new client cost even further).

    You may want to read the above paragraph again to truly absorb the logic.

    Make It Real -- My Request to You

    Before we can even chat about increasing your conversions, you need to know where you stand today.

    Ask your webmaster or assistant to get you signed up with a service such as Webstat if you don't already get statistics about the number of visitors to your site, blog, ezine sign-ups, etc.

    After all, you need to know where you are in order to determine where you want to be. :-)

    Copyright 2009 Sandra P. Martini.

    If you chunk it down to its barest essence, you must take strategic action in your business in order to succeed. Many entrepreneurs keep attending events, signing up for programs and investing in products without ever seeming to get their online marketing implemented.

    To learn more about our Done 4 You service where we totally take all the online marketing stuff off your plate or our Done With You service where I work with you on creating a strategic plan and implementing things like teleseminars, newsletters and social networking and receive access to "5 Simple & Easy Steps to Putting Your Marketing on Autopilot", please visit

    How To Create More Income (And Client Success!) While Working Less

    by Elizabeth Genco Purvis

    In a recent article, I wrote about a common mistake that soul-based business owners make when creating their packages: Not creating packages or programs that solve a specific problem.

    There’s another mistake that soul-based business owners make that’s just as damaging: giving too much away in their programs and packages.

    Believe me, I know how tempting it is to stuff, stuff, stuff your packages full of “stuff.” (It’s one of my personal bugaboos as a coach and copywriter.) Trouble is, all that stuff is overwhelming for your clients… and it’s actually a form of discounting in disguise.

    Instead, select ONE problem to solve. Not 2 problems, not 3 problems - just one problem. Selecting one problem to start is being of service to your clients AND you.

    Here’s why…

    1. Focusing on one problem helps your clients get into action. When clients get into action, they get results. That small success is going to create momentum for them. They’ll get excited when they see progress, which will help them create more progress. And (ta da!) they’re going to want to continue working with you, because you helped create that success for them.
    One of my mentors likes to say, “Success leads to more success.” There is almost nothing that builds your business faster than the success stories of your previous clients.

    2. Focusing on one problem allows you to streamline your solution, which takes up less of your time. It may make you roll your eyes, but the truth is, your clients want their problems solved quickly and easily. Remember, one of the biggest problems for people today is overwhelm. Instead of bogging down your clients with a lot of “stuff” - also known as “giving away the farm” - focus on the first step. When they’ve got that handled, you can (and should!) invite them to take the next step.
    A streamlined, quick solution is highly valuable to your clients. When you provide massive value in a shorter period of time, you’re serving more… and you can ethically charge more.

    3. A shorter, more focused package is easier for your new clients to say YES to. Let’s face it - big problems are intimidating. They also require a higher level of commitment, both in time and money, on the part of your clients.
    Often, your clients perceive these big leaps as risky, especially if they’ve never worked with you before. When you help them get momentum with a single problem, they become ready for the next step. (Success leads to more success!)
    I know you might be thinking, “Okay, well, what if I solve a HUGE problem that requires a lot of time, commitment and resources?” Answer: chunk it down to a smaller problem that is easy for your clients to say yes to.

    For example, a wellness coach might work with her clients over a period of 6 months, 12 months or more to change a lifetime of bad habits. That’s a big commitment! So what’s an easy way for someone to get started?

    Here’s one possibility: a personalized fridge makeover. In just a few sessions, a wellness coach could support me in making over my fridge so that I always have healthy food on hand. She could help me create shopping lists tailored to my tastes, full of food I can easily find at the grocery store, so I’m not running all over town to a zillion stores.

    Believe me, once I had the fridge thing handled, it’s very likely I’d be eager to take the next step with that coach. (Can you tell that this example comes right out of my own experience? *grin*)

    Will you offer longer, more intensive packages and programs? Of course! Will these packages and programs solve more than one problem? Entirely likely. But not everyone is going to be ready to commit to the big solution. Your “one problem” packages make it easy for clients to get started, get results, and experience your brand of transformation.

    So what’s ONE problem that you can help your clients with today? I’m willing to bet a milkshake (my favorite wager - you can see why the fridge thing is a problem!) that you have at least one or two people in your tribe who could use your support with that problem. My coach’s challenge to you: give them the opportunity to say yes to getting that problem handled.

    Ready to learn how to create irresistible programs that your clients can’t wait to sign up for? I reveal all in my ”Clients And Cash Flow Secrets” teleseminar series, beginning on October 27. Reserve your space here:

    © 2009 Elizabeth Genco Purvis. All Rights Reserved.

    Elizabeth Genco Purvis, “The Marketing Goddess” teaches spirited solo business owners and conscious entrepreneurs how to attract an abundance of clients, income, freedom and satisfaction in their business while staying true to their values. Visit to claim your copy of “Grow Your Business With Spirit And Soul,” a 7-part audio workshop with everything you need to begin attracting more clients right away.

    Listening to YourSELF

    by Christine Kloser

    There’s been something missing from the business success principles that have been taught for decades. When you’re on a path of growth and expansion in your business, the strategies, tactics and principles you learn are only HALF of what you need to know. I’m sure you’ve been to many seminars, read lots of books and researched online to learn how to market your business, use social media, create information products, leverage multiple streams of income, hire a team, create systems, increase your fees, do joint ventures, create events, etc.

    I’ve done the same thing. I’ve invested more money than I care to admit to learn how to grow my business. And, I grew my business to a point that many would consider incredibly successful. But, what I didn’t realize is that I was growing the business on a cracked foundation. Why? Because I listened to others more than I listened to myself. I tried to model others, more than I created a unique model that worked for me. I did what I thought I should do rather than what was 100% right for me and my life. I allowed some of my decisions to be made from my ego, rather than my heart.

    You may find this ironic to hear from the woman who is known for her authenticity and for being a pioneer in conscious entrepreneurship. It surprised me, too, when with the help of my spiritual teacher I looked more closely at the business I had created and saw many things about it (and myself) that needed to shift.

    What scared me the most, when I realized I hadn’t been listening to my SELF, is how many other people this is happening to. I teach about conscious entrepreneurship, I make it a discipline to be awake and aware to what’s really happening in my business. I focus on the conscious journey I’m on. And, yet I was asleep in some ways. I felt such compassion for myself that I hadn’t truly listened to the depths of my soul and what it was saying to me, and I felt compassion for all entrepreneurs who are asleep in some way in their business.

    So, I’ve been on a journey of learning to listen to myself at a deeper level. And, I invite you to join me on this journey, too. I want to share four of the ways I’ve been deepening my ability to listen to my self. And, conveniently, they spell S.E.L.F…

    In a world filled with noise, noise and more noise… silence truly is golden. As entrepreneurs, we’re overwhelmed by email, phone calls, TV, radio, social media, blogs, teleclasses, a long “to do” list, etc. And, it’s all draws your focus to the external. Yet, in order to succeed as a happy, fulfilled, successful conscious entrepreneur your focus needs to be inside of yourself. Silence is how this happens. So, today, please take five minutes to sit in silence. Breathe deeply and tune into your internal world. Enjoy the silence and time to simply be with yourself.

    Rather than rushing from one thing to another, chasing creative ideas as quickly as they arrive, allow yourself to evaluate everything. With each step you take in your business, be conscious about what’s happening. Does it feel right? Is it working? Is it fun and easy? Did you say “yes” when you wanted to say “no”? Is it worth it? Is it profitable? Too often, entrepreneurs get so excited about what’s next, that they move forward too fast and say “yes” too often. The biggest gift you can give yourself is to honestly evaluate what you’ve done and what you want to do to make sure it is completely aligned with you, your business and your life.

    Listening piggy backs on silence. Once you turn your focus inward to be present with your own beautiful being, it’s the perfect time and space in which to listen to your heart. For entrepreneurs, it’s easy to get wrapped up in the external world of money, success models, marketing, networking, creating, etc. But, none of the external aspects of your business will come together with grace if you don’t take time to listen to what’s TRUE for you.

    Focus on Freedom
    Every decision you make in your business needs to bring you closer to Freedom! And not only financial freedom; but freedom in every area of your life. If you make a decision in your business that robs you of a freedom you want in your life, it’s not the right decision to make. Focusing exclusively on financial freedom can lead to overwhelm, confusion, exhaustion and frustration. When you focus on freedom on every level… financial, spiritual, physical and emotional... you will be guided to make the right decisions for your self.

    I encourage you to write these four principles on a sticky note or index card right now and place it somewhere near your computer. Use it as a reminder to be silent, evaluate, listen and focus on freedom as you travel the path of conscious entrepreneurship.

    © 2009 Christine Kloser

    Christine Kloser, author of The Freedom Formula, helps entrepreneurs put soul in their business and money in the bank. If you want to thrive in your purpose-driven, profitable business (while enjoying a soul-satisfying life), send for my special report, How to Avoid the 3 Massive Mistakes Made by Most Conscious Entrepreneurs and my audio, 7 Strategies Entrepreneurial Authors Need to Know... Before Writing a Word, both of which you get (at no charge) when you request my Conscious Business Success Kit at

    5 Signs It’s Time to Hire an Assistant

    by Ali Brown

    While many business-owners have difficulty delegating work, at a certain point it becomes necessary to move the business forward. Hiring an assistant can help you run things more efficiently, letting you focus on the big picture as your assistant takes care of administrative tasks. Some companies hire admins to work on-site, but many others are using virtual assistants to take care of tasks like scheduling or invoicing remotely.

    Here are five signs that you need an assistant.

    1. You forget to perform tasks like updating your website or confirming appointments. Sure, the world keeps turning even if your website hasn't been updated or a few appointments get missed. But think how much better off your business could be if you didn't have to think about these tasks or feel guilty for forgetting them! An assistant can easily be trained to help with marketing or scheduling so that these business functions always happen when they should.

    2. You waste time looking for lost documents or emails. In addition to your time spent performing menial tasks, losing an invoice or accidently deleting an email costs you even more time! If you're so frazzled that this happens on a regular basis, then it's time to hire help. An assistant will ensure that you stay on top of invoicing and filing so that you don't miss payments or make costly administrative mistakes.

    3. You don't have time to see family or friends. Every entrepreneur needs some downtime to relax and recharge. Spending time with family and friends is a great way to do this, so if you find yourself skipping out on brunches or birthday parties in favor of work, then it's probably time to reprioritize. Hiring an assistant, even one who works just a few hours a week, frees you up to focus on what matters. And having time for yourself and the people you care about will also benefit your business, because you'll be refreshed and ready to tackle new challenges.

    4. Your billable rate is higher than an assistant. Hopefully this is the case for most business-owners. Let's say that you bill client at $100/hour and an assistant bills you $20/hour. Rather than taking time away from your paying clients to send out invoices or book appointments, pay an assistant her $20/hour while you earn $100/hour from your clients. Even after you pay your assistant, you'll still bring in $80/hour that you otherwise wouldn't have time to earn. So when you think about it mathematically, hiring an assistant makes a lot of sense (and cents)!

    5. You've been putting off tasks that you dislike. Most of us have tasks we dread doing, such as filing, following up on overdue invoices, or balancing the books. Imagine if *poof* all those ugly little tasks magically got done so you could spend time on more important tasks (because, let's face it, many of us waste time procrastinating on these sorts of tasks anyway).

    It doesn't take a fairy godmother or a magic wand. All it takes is a little legwork to find someone you trust to get the job done. Once you decide to hire an assistant, you can ask your colleagues for recommendations or log into websites such as (the International Virtual Assistants Association) to start your search.
    © 2009 Ali International, LLC

    Self-made multimillionaire entrepreneur and Inc. 500 CEO Ali Brown is devoted to creating financial freedom for women globally through the power of entrepreneurship. To learn how to create wealth and live an extraordinary life now, register for her free weekly articles at
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