How to Create a Landing Page that Gets Strong Results

business woman working on a laptop
by Kristin Marquet

The Internet is saturated with content, sales pitches and products. As a result, you have to make your business standout from the rest of the businesses out there.

Landing pages are one of the best ways to do this. They are mini web pages with opt in forms to catch the name and email addresses of prospects. They are used to build email subscriber lists.

Your landing page should look something like this:

  • Use a headline (in red size 18 or larger font), a sub-headline (in black size 16 or larger font), followed by 5 to 7 bullets (in black font)
  • Keep your sales copy concise. The entire objective is to get the prospect to sign up through the opt in form
  • Use 200 to 300 words on the page
  • Use headline generator software to help come up with compelling headlines
  • Use a keyword selector tool to help pick the best keyword search phrases for SEO purposes
  • Use video to personalize your message. This helps you connect with prospects. (Check out
  • Use product or service benefits as bullet points
  • Use a simple opt in form from, or
  • Adding bonus products with (high perceived values) will help convert prospects
  • Use a privacy policy. Let prospects know that you respect their privacy and will never sell, rent, or lend out their personal information

If you're in a market where prospects are used to filling out opt in forms, consider using a longer landing page. You have to sell prospects to opt-in. Use a strong headline and sub-headline. Highlight all of the benefits of your product or service.

Answer these questions:
How can your business help your market?
Why is your business better than the rest?
What are you offering? Make sure it is something that is useful.

With a no B.S. attitude, Kristin Marquet is the founder and managing director of Creative Development Agency (formerly award-winning firm, Marquet Media). Kristin also develops, manages, and implements various internal and external communication and social media initiatives. With a strong eye for creating memorable brands and a diverse range of knowledge, Kristin provides strategic counsel to clients interested in developing successful internal and external communication programs across all media platforms.

Kristin Marquet is a regular contributor to the Secrets of Success blog.

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