Be Thankful for Your Blessings: 5 Ways to Practice a Daily Appreciation Ritual

by Jack Canfield

The practice of giving thanks was commemorated this past Thursday in America as a national holiday. But if you want to live an abundant life, appreciation shouldn’t be confined to a solitary day. It should be incorporated into your daily living.

Appreciation is one of the highest emotional states you can be in. It is the state of abundance. The Law of Attraction states that like attracts like. If you are grateful for what you have already received, you will attract more for which you can be grateful.

Many people find that it requires great diligence to cultivate an attitude of appreciation. We are culturally conditioned to focus on what we don’t have, rather than appreciating what we’ve already received.

"There is more hunger for love and appreciation in this world than for bread."
- Mother Teresa, Winner of the Nobel Peace Prize

Appreciate the Smallest Blessings

Activate your gratitude by acknowledging the gifts most people take for granted.

If you have food in your refrigerator, clothes in your closet and a roof over your head, you are better off than 75 percent of the world’s population.

If you eat three meals a day, you are far better off than the 1 billion people on the planet who eat once a day at most. Celebrate these simple blessings.

Do you have a phone? Be grateful – millions don’t. How about a car that allows you to travel to work or to explore the country? Is your family healthy? Do you have a computer and Internet access to stay in touch with the world, get access to education, and perform work for which you are paid? Do you have clean water to drink?

These daily conveniences are gifts that most people in the world do not enjoy.

Daily Appreciation Habits

Here are five easy ways to make appreciation part of your daily routine:

1. Take 7 minutes each morning to write down all you appreciate in life. Starting your day this way primes you to be receptive and grateful for everything your day will bring.

2. Appreciate at least 3 people every day. Most people enjoy receiving verbal appreciation. But written notes are also nice because they can be saved and re-read. (For ideas on expressing appreciation, grab your copy of The Success Principles and review principle 53; Practice Uncommon Appreciation.)

3. Play the Appreciation Game. As the saying goes, “Every cloud has a silver lining.” Look for the good in all situations. When my wife was in a car accident a few years ago, she could have chosen to berate herself or question her judgment. Instead, she focused on her gratitude for suffering only minor injuries and for the help she received from other drivers.

4. Carry a physical token of gratitude in your pocket, such as a stone, crystal or some other small item. As you reach into your pocket throughout the day and feel the token, use it as a reminder to stop, breathe and take a moment to fully experience the emotion of gratitude.

5. Appreciate yourself. We all need acknowledgement, but the most important acknowledgement is what we give ourselves. In addition to celebrating your big successes, acknowledge your small daily successes too.

During this month’s Ask Jack call, I assigned the Mirror Exercise as homework. Your subconscious mind needs positive encouragement to pursue further achievements and to change any negative beliefs you hold toward praise and accomplishment. This powerful exercise requires you to appreciate yourself for the day’s accomplishments while talking to yourself in a mirror. For more detailed instructions about how to use the Mirror Exercise, click here.

It may not feel natural at first to focus on appreciating what you already have. But by faithfully practicing the Daily Appreciation Habits outlined in this article, you’ll begin to change your conditioning.

Giving thanks should be more than an occasional exercise once year. Let it become a daily discipline that allows you to attract more of what you want from life. I invite you to experiment with this discipline over the next 30 days and watch your blessings multiply!

* * *

Are you "stuck" in this area? Send me your most pressing question about this topic, then join me for our monthly "Ask Jack Canfield" Tele-Clinic on December 1st!

© 2010 The Canfield Training Group
All Rights Reserved.

Jack Canfield, America's #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul© and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get your FREE success tips from Jack Canfield now at:

Support "Small Business Saturday"

First there was Black Friday, then Cyber Monday. This year, November 27th is the first ever Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday is a national movement to drive shoppers to local merchants across the U.S.

More than a dozen advocacy, public and private organizations have already joined American Express OPEN, the company’s small business unit, in declaring the Saturday after Thanksgiving as Small Business Saturday.

Join the movement, spread the word!

For more info:
Facebook Page:

"Fall Must-Haves for the Stylish Working Woman"

by Ali Brown

Even here in Southern California, the rainboots are out and chilly afternoons are upon us. It is official -- fall weather has arrived! I love this time of year because even professional women like us can get really creative with a few high-impact fall pieces.

Here are a few buzz-worthy items that are perfect for the professional this fall. (Tights are a staple, so I’m not even going to put them on this list, but you should definitely get yourself several pairs. They look adorable with these looks!)

Oxford Lace-Ups
This classic style is back, but this fall you can choose a high-heeled style, or a funky cognac tone to add a little twist to your outfits. Pair them with tights and a skirt, or cropped trousers and a cardigan for a lunch meeting.

A Stunning Satchel
If you haven’t invested in one of these yet, now is the time to get one! Pick from faux leopard prints, worn leather, and fur-lined styles -- so you can stash your items in one safe, sophisticated place.

Chunky Cuff or Ring
If you want to avoid looking overly stuffy, a chunky ring or cuff is the perfect solution. It’s best to keep the bold jewelry in one area only (so don’t wear both a chunky ring and a chunky necklace).

A bright cardigan can add a beautiful feminine touch to neutral trousers and skirts. And, if you’re dying to wear a floral dress or blouse, a black or white blazer adds instant polish.
The beauty of focusing on a few key pieces is that you don’t have to go out and buy a whole new wardrobe. Invest in these quick picks, and you can turn your closet around in minutes!

© 2010 Ali International, LLC
Self-made entrepreneur and Inc. 500-ranked CEO Ali Brown teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her FREE weekly articles and advice at

Happy Thanksgiving!


Mobile Guidelines Now Public

by Shannon Suetos

There is a lot of buzz about mobile these days. Mobile marketing, mobile websites and even mobile coupons. With all the new ways companies are implementing mobile into their marketing and adverting campaigns, it’s no wonder the Mobile Marketing Association and Interactive Advertising Bureau (IAB) have compiled a list of guidelines pertaining to mobile advertising.

According to DM News, “The groups' goals for the mobile ad guidelines include creating a global definition and methodology for counting Web impressions; making the distinction between an online ad impression and a mobile Web impression; and providing marketers with key metrics for buying mobile Web ads.”

If you haven’t ventured into mobile marketing yet, there is a good chance most of you will be 2014. “Spending on mobile advertising will grow more than sixfold between 2009 and 2014, reaching nearly $2.55 billion,” reports eMarketer. If this is new ground for you, these guidelines will be perfect, as they give specific data to help you in your journey.

The mobile guidelines can be found here. The guidelines pinpoint exactly what size a banner ad should be, and even goes into SMS campaigns, MMS campaigns and mobile TV and video ads.

Released November 9th, these guidelines will be open to public comment for one month. If you have already ventured into the mobile realm, this could be a great way to express concerns you may have. “Ultimately, the point is to encourage adoption of mobile ads - which in theory should not be difficult given the proliferation of mobile devices. However measuring mobile advertising is trickier than measuring Web ads,” said Joe Laszlo, the IAB's director of research.

What to Consider Before Launching a Mobile Campaign

Mobile doesn’t mean, forget what you know about online marketing. Many of the same planning strategies can be applied to your mobile campaign. The first and foremost question to ask is, “what do I want to gain?” The second question should be, “how are you going to measure your efforts?”

Once you have strategically decided what you want to gain from your mobile campaign, and how you will measure you can start in with the fun stuff. Creating the ads and deciding on where to publish your ads, or send your SMS/MMS ads to.

If you have successfully launched a mobile campaign, let us know any helpful hints in the comments below.

Shannon Suetos is an expert writer on digital security systems based in San Diego, California. She writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as office security systems at Resource Nation.

gilli moon: Performing Artist, Singer, Songwriter & Author of "Just Get Out There" on Women Entrepreneurs Radio™

Gilli Moon

Gilli Moon, author, artist, singer/songwriter, record label owner, certified professional coach and “Artist Entrepreneur,” takes you on an enriching journey of artistic and professional discovery with her second book "Just Get Out There," (her first book is "I AM A Professional Artist – the Key To Survival and Success In The World of the Arts").

"Just Get Out There"  is the Artist's bible to achieving abundance, self-empowerment and professional success as an Artist entrepreneur. 300+ pages filled with in-depth tips, tools, steps and resources on getting out there as an Artist, all the while achieving personal, financial and professional success and joy.

"Just Get Out There" covers topics such as defining your uniqueness; building your dream and creating a plan around your goals; balancing the art with the 'business' through time management and prioritization techniques; fundamentals in producing, releasing, marketing, promotion, performing and touring; using the Internet; and a plethora of in-depth tips, tools, steps and resources on getting out there as an Artist.

Throughout this book, Gilli is guiding you, asking you questions, giving you exercises, and making you think and act the way a strong business savvy Artist should, leading you to the Artist you ultimately want to become. "Just Get Out There" provides Artists inspiration: a sense of hope and assurance through anecdotal stories (some about Gilli’s personal life), motivational messages and real, practical, tried and tested strategies. Ultimately it’s about enjoying the journey along your path to creative success.

Although Music business-centric, based on Gilli’s own experience as a singer-songwriter and recording artist, this book’s practical advice and inspirations can be applied and enjoyed by all Artists of any genre and discipline. "Just Get Out There" is about Gilli’s journey, which hopefully will inspire your journey. It is a handbook, a guide, a blog, a reality check,a heartfelt song spilled onto 300+ pages which Gilli inspires you to live your dream, find the inspiration within, and just get out there.

Listen to the archived show on Libsyn:

Women Entrepreneurs Featured on "Homemade Millionaire"

Every day, women in the U.S. think of useful inventions and business ideas and yet don't have the time or resources to catapult their creations to the next level. TLC has joined forces with HSN and Milojo Productions (owned by Kelly Ripa and Mark Consuelos) to premiere the six-part series "Homemade Millionaire" on November 19 at 10pm ET/PT. The series offers aspiring female entrepreneurs the potential opportunity of a lifetime - to have their innovative ideas sold on-air and online through interactive multichannel retailer HSN.

"We are super excited to be working with TLC and HSN on this project," explains Kelly Ripa and Mark Consuelos. "We're sent so many innovative products from women every day, and to be able to help them get into the marketplace is a dream come true for us. These inventors have worked so hard in this show. We're beyond proud of them."

Each hour-long episode of "Homemade Millionaire" follows the competitive journey of three women vying for a chance to sell their inventions on HSN. The lucky inventors were put through a series of tasks designed to get their product ready for consumers. Helping Kelly coach these women along the way are two business experts, Wendy Robbins and Ed Evangelista, who serve as mentors for these budding business women as they evolve their product and build a unique marketing strategy to present to HSN.

Debbie Schaeffer Of Mrs G TV & Appliances on Women Entrepreneurs Radio

Debbie Schaeffer

Debbie Schaeffer is the president and CEO of Mrs. G TV & Appliances in Lawrenceville, NJ.  She is the third generation of women leaders since her grandmother started the business 75 years ago.  With a background in engineering and construction, Debbie brings an eye for clean design and practical & efficient function to her 20,000 sq. ft super showroom.

Debbie is not just a leader in her industry, but in the community as well.  She has continued her family legacy of supporting charities like The United Way of Mercer County, KitchenAid Cook for the Cure® and Habitat for Humanity, and continues to engage the local community with events and speakers.

In 2009, Debbie was awarded the Mercer Regional Chamber of Commerce Outstanding Small Business of the Year and was recognized for her leadership in consumer electronics with a Women in CE Legacy Award. In 2010, Debbie was honored at the Princeton YWCA Tribute Awards for her community service and leadership in empowering women. Debbie resides in Princeton with her two daughters.

Speaking Anxiety - Are You Making This Mistake?

by Janet Hilts

You have many opportunities to "perform" inside your business. Basically, that's any time you're talking - on the phone, in your mastermind group, working with clients, and in formal presentations or workshops. For a lot of people, these are times when stage fright kicks in.

Fear of speaking affects most of us in some form. In fact, surveys find that we're more afraid of speaking than we are of dying! Because stage fright is so common, Jerry Seinfeld joked that "at a funeral, the average person would rather be the one in the casket than the one giving the eulogy."

Consequently, some people avoid speaking in their business as much as they can, preferring to hide behind the computer. This is understandable, but unfortunate. Other people forge ahead by bucking up and powering through their fear. Hats off to you! At least you're out there doing it.

OK - many speaking coaches and psychologists endorse this as the best approach to getting over that fear - this powering through. I disagree. I believe they back this because they don't know there's another way to eliminate the anxiety.

Here's why bulldozing through your fear is not effective as a business strategy: Your anxiety is still high. And that creates these problems:
  • You're on edge and can easily be thrown off course by a microphone that doesn't work, or an introduction that's not quite what you want.
  • Your listener feels your tension and can misinterpret what it means.
  • Your creativity is cramped, making it hard to think on your feet or answer questions well.
  • Your voice is affected - maybe shaky, maybe too soft, or monotone -- so you don't sound strong.
  • It's hard to convey compassion or certainty, so there's a distance created between you and your audience.
These stage fright factors present problems in coaching, teaching or selling - all of which are built on the relationship you're building through your speaking.

So powering through your stage fright is a poor choice. OK - It's true -- some people just keep doing that and over time they DO reduce their anxiety. But there are people who have been speaking for 20 years and the fear is still there!

What's the answer? Concentrate on eliminating the fear first. It doesn't have to be a long drawn-out process. That's old school thinking.

There are several rapid-change techniques and processes available to help get rid of that anxiety permanently. EFT or "tapping" is what I use with clients. And if you choose another path, that's great - just be clear that you DON'T have to "feel the fear and do it anyway." Find a way to get rid of that stage fright and start enjoying all your opportunities!

From the desk of Janet Hilts MPH, EFT-ADV

Copyright © 2010 Janet Hilts, Speak Up & Shine | Clearing Pathways, Inc.

Enhance Your Immunity for Balance this Autumn

by Janet Gomez

According to Ayurveda, a person in good health will not be affected by even the most contagious disease because natural resistance to disease is part of being in good health.

In Ayurveda, immunity is dependant on the digestive fire,  our capacity to digest and assimilate  nutrients. If your body is healthy the immune function is strong and foreign bodies are destroyed and removed so that it can return towards a state of homeostasis. If your body is not healthy, foreign bodies can survive in that environment. Toxins from undigested food also provide a favourable environment for foreign bodies.

So, how can you improve your eating habits and lifestyle choices to enhance digestion. Here are a few dietary, lifestyle and yoga tips to set you on the right track for enhanced immunity this autumn.

Dietary tips to enhance digestion

Be aware of:

    * how you digest (how do you feel after a meal? light, satisfied?)
    * the size of your portions and when you have eaten enough
    * the foods you eat - do they suit your constitution ?

In Ayurveda, foods such as milk, ghee or clarified butter and honey  (in moderation) are also considered important for enhancing immunity.

Other suggestions:

    * Include many fresh organic fruits, vegetables, nuts, and beans in your diet. To get the nutrients for an enhanced immune function, make sure that there's always plenty of fresh organic produce around.
    * Sip hot water or ginger tea throughout the day but not during mealtimes to enhance your digestive capacity.
    * Reduce your sugar intake and alcohol, both of which affect the activity of white blood cells

Lifestyle tips

There are several lifestyle choices that can tip the scales towards either illness or health. Try the following ideas to help boost a healthy immune system:

    * Be regular with your mealtimes so that the body is prepared for periods when it will be nourished.
    * Maintain a healthy body weight (ideally BMI between 20 -25) Being underweight or overweight places stress on your organs and body functions, thus adversely affecting the immune function.
    * Have a good night's sleep
    * Exercise regularly - 3-5 times a week for 30 minutes is the recommended minimum

Yoga tips

    * Savasana, the basic relaxation position, can help to reduce stress, lower blood pressure and heart rate, reduce muscular tension, reduce fatigue, improve sleep, and enhance immune response.
    * regular meditation e.g. simply sit in a quiet place for a short period each day
    * do alternate nostril breathing to balance the mind and body and boost immunity

Many of the practices to support good health and immunity are intertwined. Lowering stress levels can help you to sleep more soundly and choose more nutrious foods. Sleeping more soundly can give you more energy to exercise. Ayurveda's holistic approach can help you develop a lifestyle that is good for your body and your mind while supporting health and immunity.

Janet Gomez, nutritional consultant, produces the "Nutri-Jyoti News", a free bi-monthly e-newsletter for busy professionals. Feel ready to learn how to use nutritional strategies to manage your energy levels? Then sign up for her FREE e-course "5 Nutritional Keys to Vitality in your Life" on the Nutri-Jyoti home page now.

Copyright © 2010 All rights reserved Janet Gomez

How Small Businesses Can Win at Social Media

by Debbie Schaeffer

I find that Social Media for LOCAL businesses is still in its infancy. Many businesses feel that it is too much work and do not see the benefits. Those of us that are in it - yes it does take work - but the field is constantly changing and growing and becoming more techno-savvy so by participating and constantly learning, we will be way ahead of those that join in later.

Here are some tips from my experience with social media:

Social Media Presence
I belong to Facebook, Linkedin, Twitter, Foursquare, Yelp and YouTube and I have a blog on my business site. On your blog or website you should have all the icons to these sites linking back to them. They should be positioned where they can be easily seen. I see many sites with the buttons on the bottom of the page and you don't even notice them.

Not only should you have a personal page but you must have a business page. There are approximately 120 people on my business page that do not follow me personally. Most of the people are customers and not necessarily personal contacts. It's important to share news and events, announce sales, show customers' before and after photos, talk about expert solutions, and more.  This gives you another opportunity to turn up in search engine results. 

The common question is how to get people to "like" your business page.  You need to be proactive to ask people especially if you are a local business. Always ask! If you don't, then they won't know your page exists.  Then, you can add the Facebook button on any online communication you have whether it's a website or email newsletter.

This is a great example of using social networking for making B2B connections. Many people who are on Linkedin are not on Facebook so you don't have to worry about repeating your message in multiple places.  Linkedin allows you to describe your business as well as explain your position.  You only have so many words you can post an update but its a great way to keep people up to date with sales, events and great info. I get more feedback from Linkedin post than any other site. It's a good idea to join groups, but be prepared to spend time joining in the conversation.

I have two accounts. One for me and the store (@DebbieSchaeffer @Mrs_Gs)

Yes it is very cool to have a ton of followers but if you are a local business and your customers are local, having a follower from California or the UK doesn't help if you are looking to gain more customers. However, the beauty of Twitter is that you can follow experts in your field, I follow the CMO of Best Buy. I also follow all my brands who have Twitter accounts. I love to "retweet" and be the first on my block to announce something big. For example, JD Power & Associates recently announced that Wolf is the #1 range, but I was the first to tell my Wolf rep. It felt good!

This sight is getting more popular everyday. People leave tips about a business or restaurant, offering great feedback to potential customers and the business managers as well.  As a business owner, you can place special deals and coupons for people who "check in" to your location.  I have also created a Foursquare profile and venue for my upcoming 75th anniversary gala. When guests arrive, they can "check in" and leave tips for an opportunity to win fun prizes.  There are many ways to entice customers to interact with you or your business with Foursquare.  However, like Facebook Pages, you need to encourage people to "check in" through your various communication channels both online and in person.

For a year I knew I needed to do more video but I just didn't know how to get started. As cameras have become more sophisticated and smaller, creating a video is easier than ever. But it wasn't until I went to a local Social Marketing Seminar on YouTube that I said now is the time to just do it!  I'm far from a natural in front of the camera, but I keep trying. I created a page which will contain all my videos and it will link to the main page of my business site. Consumers prefer to watch a video than read - look how great Old Spice is doing with their video campaign.

Debbie Schaeffer is the 3rd generation female business owner of Mrs. G TV & Appliances in Lawrenceville, NJ.  She is a nationally recognized leader among women in consumer electronics and has become known among colleagues and vendors as a social media maven. Visit her store, read her blog, and watch some video at

Chris-Tia Donaldson of Thank God I'm Natural on Women Entrepreneurs Radio™

Chris-Tia Donaldson

Chris-Tia Donaldson is a Harvard graduate with a true passion for hair. By day, Chris-Tia is a successful lawyer for a software company. By night, she is a freelance writer and entrepreneur looking to launch her own natural lifestyle and wellness brand featuring an array of products from cosmetics to personal care items and household essentials.

Chris-Tia graduated cum laude with a bachelor’s degree in Economics from Harvard College and earned her juris doctorate from Harvard Law School. At this juncture, she is balancing the full time demands of her job as a corporate lawyer at the world’s largest global software/database company with the daily rigors of running a start up in one of the toughest economies since the Great Depression. Chris-Tia is also the author of the highly acclaimed and best selling publication, Thank God I’m Natural: The Ultimate Guide to Caring for and Maintaining Natural Hair, which chronicles her experiences working in corporate America with a kinky mane. Thank God I’m Natural has reached the status as #1 hair book on and is changing black women’s lives from Chicago, Illinois to Pretoria, South Africa.

Chris-Tia is an expert in a number of topics related to launching a start up, including but not limited to financing your business, creating and marketing your brand, leveraging social media to grow your customer base, gaining media coverage for your product/business, among many other topics. She can also address the operational aspects of being an entrepreneur (e.g. legal issues that can sink your start up, outperforming you competitors, keeping pace with technology, beta testing/1.0/2.0, goal-setting, prioritizing, dealing with limited resources, etc.) As the founder and President of the Harvard Black Alumni Society (2002 – 2010), she is also an expert in issues related to starting and running a not for profit organization. Finally, Chris-Tia can speak to the challenges and benefits of self-publishing, an ever growing industry due to the increasing availability of print on demand technology.

Ms. Donaldson has been featured in USA Today, Essence Magazine, the Chicago Tribune, the Chicago Sun Times, the Detroit News, the Boston Bay State Banner, as well as many other national publications for her views on black women, beauty standards in the workplace, health and self-esteem. She has also been featured as a commentator on ABCNews Chicago, WGN-9 Chicago News and Fox Chicago News. A link to the segments can be found at

Listen to the archived show on Libsyn

How to Pick the Best Funding for Your Start Up

by Brad Campbell

Getting your startup off of the ground is not always easy to do. Not only do you have to face the rigors of simply being in business, you also have to find all of the money you will need in order to accomplish tasks which will make growth possible. You need to buy equipment and supplies for your office as well, including copier machines and other office equipment.

Finding the right investors for your company is a very important part of the startup process. Doing so will enable you to work with people who know about the things you need. Funding will also help you to buy all of the digital copiers and office equipment you will need to get your business running.

There are a few things to keep in mind when looking for the right investor for your business. You want to find an investor with experience working with companies in your field. It is important the investor is used to investing the kind of money you will need for your startup. It is also important that the investor has a proven track record for working with businesses which are successful.

Working in your field

When you dreamed up what your startup would be, there was a certain niche which you were looking to fill. A good investor for your company will understand what it is you do. It is important they understand what you do so you will not have to explain every step of the process as you grow. Additionally, investors who are used to working with companies in your industry might have some input for you as to what will help your company be more successful. Simply look at the past investments the investor has made to see how often they invest in your industry. Many will invest exclusively in one kind of industry.

Investing on your level

There are many different kinds of investors these days. The different kinds of investors are indicative of the different amounts of money in which they are used to investing. From the lowest investment amounts to the most are angels, super-angels, micro-VCs, VC, growth investors and equity groups. The difference is while angels might invest only a few thousand, VCs invest a few million and equity groups invest tens of millions. By using the right investor you will have a better chance the investor will not be scared about investing the amount you are looking to receive.

Track record for success

Hedging bets is very normal in the investing world. While it is important to work with those who are used to investing in your industry, if the investor has a bad history of investing in bad businesses there is a chance they can lead to the downfall of your company. While the failures are likely on the part of the company itself, it can often be due to the manner in which the investor interacts with them.

Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from phone systems to credit card processing. Whether it's connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a VoIP service, Resource Nation empowers business decision makers by providing the information they need to make smart choices.

Motivational Speaker "Simply Sue" Falcone on Women Entrepreneurs Radio

"Simply Sue" Falcone

As a gifted international motivational and inspirational speaker, facilitator, and published author, Sue Falcone uses her unique presentation of humor and energy to touch lives and change hearts.

Skilled as a former AT&T and Lucent Technologies Executive, and Direct Sales Business Owner, Sue is a Dale Carnegie Speaker and Trainer graduate, certified from the Zig Ziglar Leadership Training Group, and a Bob Pike Creative Training Techniques graduate.

As a speaker for more than forty years with a vast background in communications, sales and marketing, customer service, financial counseling, time management, writing, and personal spiritual growth; Sue is available for Business Workshops/Seminars, as a Keynote Speaker, Women's Groups, Retreats, and Large Church Groups.

Sue is married to Carmen, and together they have a blended family of 4 awesome children, and 6 fabulous grandchildren. She loves the beach, walking, music, climbing lighthouses, reading, and helping others.

Visit Sue at and see additional testimonials, speaking topics, and booking information. You can view Sue on, follow her on, join her fan page at Speaks, and see her recommendations and fee schedule at


This is Why You Resist Selling

 by Tessa Stowe

©Tessa Stowe, Sales Conversation, 2010

Are you having fun selling? Are you enjoying it - or do you dread or resist it? If you aren't having fun selling, then I have a hunch that you think selling is all about persuading and convincing people to buy something they may or may not want or need.

If that is what you think selling is about, then it will automatically and naturally create huge resistance and tension on your side as it is simply not in one's nature to try to persuade or convince people. You don't want people to think of you as someone who acts in this way as it makes you feel like a phony. You feel you can't act with integrity using this type of sales approach. So it's fairly easy to convince yourself not to sell at all - or if you do, then you only do it half heartedly.

If you think selling is about persuading and convincing, you'll be asking yourself "How can I do that?" You'll be thinking that there is a lot to learn. You'll believe that you have to master a lot of techniques like how to overcome objections and how to "close." You'll be thinking that you better put off selling until you've practiced all these techniques. But actually you don't really want to use these techniques - as you don't want to be a phony persuader or a convincer - so you put off learning these techniques as well.

If you think selling is about persuading and convincing, you'll also be expecting (and getting) a lot of rejection experience. You really don't like rejection, so it's much easier to simply avoid or minimize doing the thing that is causing it. Therefore, you minimize and avoid selling - problem solved!

So what is the solution? How can you easily and quickly go from resisting selling to actually enjoying it, and as a consequence, make a lot more profitable sales? The solution is quick and easy. Ready? Simply change your definition of selling. Instead of persuading and convincing, define selling as helping people get what they want.

If you believe selling is about helping people get what they want, there will be no resistance on your side as you enjoy that. You like it when people think of you as someone that will help them get what they want. When you are helping people like this, you are acting with integrity as the "real you", and it makes you feel good.

If you think selling is about helping people get what they want, then you'll naturally know how to do that. You'll know that first, you need to find out what they want. If you can help them, then you show them how you can help them. Finally you give them the choice of whether they would like your help or not. Some will and some won't. All of this can be the result of a normal comfortable conversation - which you know how to have.

If you think selling is about helping people get what they want, then you know that not everyone will want your help at this point in time. Maybe in the future they will. Even if they need your help now, it is their choice to decide if they want you to help them. Your role is to simply help them make the best possible decision for them. With this view, there is no rejection because it's not about you. It's simply about them making a decision that is best for them.

Can you feel your resistance to selling go away when you think about selling as helping people get what they want? There is a great sense of fulfillment when you can help someone else get what they want. You'll enjoy sales more with this approach and you'll also make a lot more profitable sales!

Tessa Stowe teaches small business owners and recovering salespeople simple steps to turn conversations into clients without being sales-y or pushy. Her FREE monthly Sales Conversation newsletter is full of tips on how to sell your services by just being yourself. Sign up now at

Using Pain or Pleasure in Your Marketing

by Alicia M Forest

About 3 years ago, I was driving around running errands, and I tuned into a local radio station that was hosting a radio-thon to raise money for St. Jude’s Children’s Research Hospital. When the DJ said, “Think about what your healthy child is doing right now, playing, having a snack, whatever… and then think of the kids at St. Jude” – well, I couldn’t pull over fast enough to whip out my wallet and cell phone.

Now, like you, I get a lot of solicitations either in the mail or even via email. Most of those get dumped in the trash or deleted. But what was different about this time? I mean, I literally stopped what I was doing (driving!) to pull over, take out my credit card, call the number, and make my contribution.

So, what made me not even hesitate? It was that deep FEELING of empathy for those kids and their parents, as well as an overwhelming FEELING of gratefulness for my own healthy child.

You see, as humans, we tend to seek pleasure and avoid pain. And you may be surprised to learn that we actually will do more to avoid pain than we will to gain pleasure.

What that DJ said really got to me – it was incredibly painful for me to think of my own little girl ever being that sick. In order to avoid feeling that pain, I became a Partner in Hope and now make monthly and annual contributions to St. Jude’s directly from the proceeds of my business.

The same holds true in your marketing. If you can touch upon your target market’s pain, address what it is that they are most struggling with, and offer the solution to them – well, it’s a winning formula every time.

When you’re writing your sales pages, you want to state what problem your reader is struggling with and how your offering can solve it, right at the beginning.

One effective way of introducing your solution is by asking a question of your reader around what it’s like to struggle with the problem your offering solves. If you can relate to your reader’s frustration, pain, struggle, or challenge, you’ll immediately establish a connection and they will want to know more about how you can solve their issue for them.

Touching on your prospect’s pain and offering them relief by way of your solution is not manipulative. It’s direct, honest and open. Your reader is at your website because they are looking for a solution. If you want to help them, then the only way to do that is to tell them that you understand their pain and that you offer the solution.

So, think about your market. Are they more likely to seek out your services or your products because they want to gain pleasure? Or is it because they want to solve their most pressing problems? Then weave your answer into your marketing messages.

Alicia M Forest, MBA, 6-Figure Business Breakthrough Mentor, teaches entrepreneurs how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to breakthrough to 6 figures and beyond so you can live the life you ache for, visit
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