Shenekia Loud on Women Entrepreneurs Radio™

Shenekia Loud Founder, The Kenkou Group

The Kenkou Group was founded in May 2010 by Shenekia Loud, PA/SA, FSA (pending) to bridge the gap between large healthcare corporations and patients. With more than 14 years of clinical and administrative experience, Loud has created a reputation within the healthcare industry for utilizing her diverse background, empathy and professionalism to provide exceptional care to every patient and client she engages. She adamantly believes that everyone deserves superior care and compassion.

Before establishing The Kenkou Group, she worked at the senior management level with some of the most prominent healthcare companies on the East Coast. During her tenure she has served as Clinical Director, designing and implementing healthcare delivery programs.

In addition to serving as President of The Kenkou Group, Loud is often requested to lend her expertise as a consultant for various national healthcare providers. Loud holds a degree in Healthcare Administration and is a Certified HIV/AIDS Counselor. She is a licensed Life, Accident and Health insurance agent and is currently pursuing a post-graduate certificate as a First Surgical Assistant (P.A.) specializing in Trauma and Orthopedics. Loud is also the proud mother of two children, one of whom has Type I diabetes. She keeps current on all research related to diabetes and its cure and plans to seek a certificate as a Diabetic Educator.

Date: Wednesday, November 30th, 2011
Time: 10:00 am EST


How to Decide What You Want

by Pamela S. Thomas

“The only way to get what you really want is to let go of what you don't want." -Iyanla Vanzant 

Too often we move through life without a clear articulation of what it is we actually want. We can go a long way into a situation before we ever ask:

Do I want to be here?  Do I want this person in my life?

Take a moment each day to stop and think about what you really want to bring into your life.  Do you a new more exciting career path?  Do you want a new more fulfilling relationship?

If you don’t take time to build a strong and clear mental image of what it is you really want, you can easily become distracted into accepting a lesser imitation.

Decide what you want.  Let the rest go!

Blessings and Peace,

Pamela S. Thomas is a woman who understands that every life is ripe for transformation. As a Minister, Yoga Teacher, and Spiritual Life Coach, her passion is helping people change their lives and fill them with more joy, beauty, and purpose. If you’re ready to start living and dreaming bigger, sign-up to download your F.R.E.E. Vision Journal at

Support Small Business Saturday

November 26 is a big day for everyone here at DBC Communications! It’s the second annual Small Business Saturday®, when people across the country come out and shop to support their favorite local businesses.

Visit my Secrets of Success Store for products and services to support you in starting and marketing your small business:

Here's a special offer for Small Business Saturday shoppers! 

Get the e-book version of my book, "Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life" at 50% off just for Saturday!

Ready to download for your book for your e-reader, iPad or computer? Follow these steps!
  1. Visit the site here:   
  2. Select your preferred version (PDF, Kindle, Nook, ePub, etc.)  
  3. Use coupon code GT98R to get your copy at the special Small Business Saturday price
    It's that easy!

    But don't delay, the coupon expires at Midnight EST on November 26th!

    Don’t forget to “Like” and recommend us on Facebook at!

    Don't Have Time to Exercise? Try These!

    by Karie-Ann Hamilton

    "How the hell does she do it?"

    I was always astonished by how my Mom managed to keep us all in toe without runny noses or any hairs out of place. I grew up with two younger sisters -one fourteen years my junior, in a 890 sq. ft bungalow with a kitchen that couldn't hold more than two people for ten seconds without someone developing an acute rage of claustrophobia.

    All the while, as she hummed along to the radio, dinner was in the oven, Dad's lunch packed, and breakfast on the table. Not to mention if I needed a clean shirt, the laundry fairy had come miraculously in the night and had washed and ironed one and placed it folded on the edge of my bed. Now, it might not seem all so unbelievable, except for two glaring facts…first, all this was done by 6:30am AND my Mom held down a busy 9-5 gig. 

    So of course, when I started getting too busy, and life felt more unmanageable then sorting a 300 cd collection alphabetically, I called my Mom completely freaked out, and asked, "How much speed do you take?"  She laughed at me and said, "Karie, I just do it!" I wonder how much Nike payed her for that nugget?

    This is the thing, too many entrepreneurs get caught up in thinking that to get fit and lose weight it means we have yet, one more thing to "schedule" in an already three-page long list of things to do. The truth is, yes scheduling your workouts are an important ingredient to keep you in check, but it doesn't have to be a complicated mess.  

    1) The little things. Like my mom's mantra, the number one thing, that doesn't involve anything other than a little mental muscle is to "Just Do It." It doesn't matter what, or how or when. All of those things are the nuts and bolts, first you just need the basic outline. And it doesn't get any more basic than that. We're all guilty of getting in our own way from time to time. We come up with reasons, and our best tailored excuse, "I Just Don't Have Time." Anyone, yes, even you, can find one minute to do some exercise.

    I know you're thinking, one minute can't affect any significant change? I'm here to tell you, It absolutely can! Besides every minute that you chose not to exercise, you're slowly gaining weight. Every. Single. Minute. 

    2) Natural Belly Slimmers, Spanx not included. My second best advice to lose weight when time is in short supply is to incorporate high intensity cardiovascular activity in your everyday. Anything that will raise your heart rate -replying to a flurry of emails doesn't count. My all time favourite are a mountain climbers twist.

    1. Get into the push-up position (arms straight), balls of your feet on the floor.    
    2. Brace your core and keep your body still.    
    3. Slowly lift your right knee up towards your left arm, then back down to the starting position.    
    4. Repeat with your left knee up to your right arm, and alternate legs with each rep.

    3) Workout 2.0 The "Mahler Body Blaster" is a full body bodyweight exercise takes the traditional "burpee" to a whole other level, and works you're whole body, even your big toe! This drill will get you winded fast so do not be surprised if you get fatigued after only two.

    1. Start off by going into a full squat.     
    2. From there, go into a backward roll.     
    3. Quickly reverse the movement and get back to your feet.     
    4. From there, jump forward into the top position of a pushup.     
    5. Do a pushup to complete the move.

    If you liked my off-the-wall idea, then go to and join my inner circle, where I show you how show you how I NEVER diet, eat poutine and still have massive energy and a toned & sexy body at 37 years old. I take you by the hand and detail the MOST UNHEARD of (and overlooked) tricks to help you MELT fat fast.

    Happy Thanksgiving

    Sarah Josepha Buell Hale was an American writer and an influential editor who is known as being largely responsible for the creation of Thanksgiving as a holiday in the United States.

    It had previously been celebrated only in New England. Each state scheduled its own holiday, some as early as October and others as late as January; it was largely unknown in the American South. Her advocacy for the national holiday began in 1846 and lasted 17 years before it was successful. In support of the proposed national holiday, she wrote letters to five Presidents of the United States.

    Her initial letters failed to persuade, but the letter she wrote to Lincoln did convince him to support legislation establishing a national holiday of Thanksgiving in 1863. From Wikipedia

    Have a Happy Thanksgiving!

    Ready for a Change?

    by Diana Long

    What's been on your mind lately?

    What are you ready to change in your life? Is it your income? Is it the quality of your marriage? Is it to have more fun, more adventure, more meaning in your life?

    If you are like most of my clients (and me) you have several things that are on your mind that you want to shift to a higher, better place.

    The challenge to change?  Making and sustaining change can be tricky. Changing our behavior and long held patterns can be downright difficult. We resist the very change we say that we want because we unconsciously (or consciously) don't want to leave the  comfort zone of familiarity. There's some truth to the saying, misery loves company".

    Truth is, in the short term, it is easier to keep things the same. We stay where we are and cling to our life raft of "status quo." We may not like it, we may complain, bitch and moan about our circumstances but something keeps us stuck. 

    Why is it so hard to change?

    Change demands us to make a new commitment and to think and act differently.

    We have to risk.

    If we choose to stay where we are, then we don't have to try that scary new behavior (telling your family member what you REALLY think, or writing and sending that sales letter to your list about your new program). 

    If we don't make a change, we protect ourselves from these potential consequences:
    • that we may make a big mistake.
    • the sting of other people's criticism ( or our own inner critic)
    • that our lives will actually change and what that means for our relationships or our lives

    Understanding what holds you back is critical to being able to move forward.

    Ask yourself, what am I afraid will happen if I  go after this big goal? Whatever answers you get, respect them!  Embrace it. Allow this information to guide you to set up your action plan in a way that addresses what you fear might happen if you make the change. 

    3 Ways to Make Profound Changes, Fast & Fearlessly

    1. Focus - Determine 1 priority at a time. Often we get excited and try to change to many things at once. You become overwhelmed and go back to old patterns. What do you want to change in the next 21 days? Write it here_________________

    2. Ask Why? - You must answer this question! Milk your answer for ALL of the reasons why do you are motivated to make this change.How will you feel in the having of it? What's in it for you? What will this change give you? How will it make your life better? Really take the time to understand your motivation for this change. Your "why" will fuel the "what". Write down your "why"_____________________

    3. Support - When we embark on a new path, we truly need the support, guidance, inspiration and tools to empower us. Gather  EVERYTHING you need to succeed. This can be positive people, your coach, inspirational books, quotes, audios, visuals and whatever tools you need to allow you to make an effective change. Write  down ALL the  support you need ( no skimping) to make this change___________________

    This fabulously simple 3 step formula will help you to bridge the gap, allowing you to feel more  confidence about making those big changes. Let the shift happen!

    Discover how you can achieve the results you want for your business and life by partnering with award winning, life and business coach, Diana Long. Diana offers  private & group coaching programs, teleclasses, seminars, retreats and breakout sessions. Visit Diana's web site to learn more.

    What Are You Doing Right?

    by C.J. Hayden, MCC

    "What's wrong with my marketing?" That's a question I often hear from clients, students, and readers. It's a useful query, as there frequently are areas where you could do better at marketing and sales. But while the question "what's wrong" can uncover your marketing problems, it doesn't always suggest answers. You may need to ask what you're doing right.

    Examining what's already working about your marketing and sales activities can give you valuable clues to how you can improve. Here are some helpful questions to ask yourself, and what they might tell you about where your marketing efforts will produce the best results.

    1. Where did your last few clients come from? 

    Consider the new clients you've landed over the past year. Were they referred to you? Did they contact you through your website? Had they heard you speak? Did you cold call them? Examine the source of all your recent sales and determine exactly how you first came in contact, and what sequence of events led to closing those sales. If you notice a pattern, see how you might repeat your success.

    One of my coaching clients, a graphic designer, was spending a considerable amount of her marketing time on approaching ad agencies and corporate marketing departments, with lukewarm results. She told me these had always been her best source of clients in the past, but I asked her to look at where her clients had been coming from lately.

    She was surprised to discover that all her recent clients had been referrals from colleagues, such as a copywriter, a photographer, and an art director. When she switched the emphasis of her marketing away from knocking on the doors of large firms, and instead began networking with professionals in related fields, she began seeing better results almost immediately.

    2. How have you gotten your best clients?

    Some clients give us repeat business, pay our fees without quibbling, and are easy to work with, while others want us to work at discount prices and jump through hoops to get and keep their business. Consider who your best clients have been over time, and what you did to find them. Are these approaches you can use again?

    A marketing communications consultant in one of my classes was struggling with a demanding large client who paid below market rates. She had other, smaller clients who paid better and were much easier to work with. She realized that these small, well-paying clients were all people she had met through a trade association, while the demanding client was someone she had cold-called. Clearly she needed to stop cold calling and step up participation in the trade group.

    3. Where do you get the strongest response from your marketing messages? 

    In what environments do you find that people really connect with what you have to say? Where does it seem like "your people" are, or under what circumstances do you seem to attract potential clients without even trying? This can be a useful query to guide your marketing even if you're new and haven't made many sales yet.

    One of my colleagues, a new business coach, was unsure whether to focus on small business owners or corporate executives as his target market, so he was approaching both. But he noticed that entrepreneurs seemed much more interested in talking to him than executives did, and quickly acquired several likely prospects who were all small business owners. He concluded that he could stop searching for his target market, because it seemed to have found him on its own.

    4. What marketing activities feel most comfortable and natural to you? 

    Let's face it; when you're self-employed, nobody is going to make you market yourself. Your marketing plan needs to consist of activities you are willing to do. Instead of beating yourself up for what you're not doing, notice what marketing tactics you find to be easier and more attractive.

    A change management consultant I was advising felt like a failure at marketing because he avoided attending networking events or calling strangers on the phone. But he realized he was quite comfortable with two types of marketing: writing articles, and having conversations with people he already knew. When he created a marketing plan centered around article writing and building one-to-one relationships, he was at last able to sell himself with ease.

    No matter what is wrong with your marketing, there's always a better way to go about it. Looking at what's not working can only take you so far. Then it's time to ask yourself what you're already doing right.

    Copyright © 2011, C.J. Hayden

    C.J. Hayden is the author of Get Clients Now!™ Thousands of business owners and independent professionals have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at

    Living Outside the Box

    by Deborah A Bailey

    Lately I’ve been going through a few changes. The shifts occurring all around us have forced many people to look at things differently. It’s certainly no time to be complacent or to long for the bygone days.

    Particularly if you are in business, you must think outside the box (which is something a lot of people are finding out right now). You can’t stay safe and build a business, nor can you build a successful business while you’re stuck in old thinking.

    What do I mean about “old’ thinking? I mean the kind that is made up of “shoulds” and “don’ts” and “can’ts.” It’s made up of blockages that keep people doing the same things over and over while they expect a different result. It’s keeping a closed mind and even worse, a closed heart.

    You see, stepping out of the box involves a lot of risk. A box can be confining, but it also can be a sanctuary for those who live in fear. In a box you know how far you can move before you hit a wall. There are no surprises and certainly nothing new to learn. As long as you’re in the box you can live a relatively predictable existence. You get to define everything – it’s good or bad, right or wrong.

    How do you get out of the box?

    First of all, release blame, judgment and the need to be right. Stop beating yourself up over what you should have done or might have done in the past. Fear can keep us boxed in when we realize that we’re about to step into a new experience. We have so much discomfort over losing control that we’d rather stay in the box than to embrace (and take responsibility for) our freedom.

    In the end it’s up to us to determine what is more important. We can either stay stuck inside the box, or seize the opportunity to live a purposeful life outside of it.

    Copyright © 2010 – 2011  Deborah A. Bailey

    Originally published on the Soul of an Entrepreneur blog

    Deborah A. Bailey is author of several fiction and non-fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life .” She's also the creator and host of Women Entrepreneurs Radio, a weekly podcast.
    For more information, visit

    Feng Shui Between The Ears -- How Letting Go Removes Obstacles in Your Life

    by Kathryn Weber

    Psychologists often say that we often won't let go of a negative situation because we've either not experienced enough pain with the situation or what we think of as pain is actually something we enjoy.

    In other words, there's something that we are getting out of our so-called negative situation.

    Feng shui is a study of energy and its effect on our lives. Well, whether the energy is between our walls or between our ears, it's still goofing us up. That's why if you think that simply moving things around your house is going to take care of everything, you need to reassess your own inner feng shui.

    Part of the difficulty of problems and obstacles is that we have a hard time letting go of them.

    You may find that even in a bad situation, you want to hang on to a problem because it validates your negative thoughts or opinions that you might have of yourself.

    You see, we get used to pain.

    We become accustomed to things being bad that it becomes the "way things are" for us. A scene from the film Pretty Woman illustrates this point. In the movie, Julia Roberts' character Vivian is being complimented nicely by Richard Gere's character. She brushes off the kind words and when he asks her why she says "The bad stuff is so much easier to believe."

    If you can't believe something good, then try just not having a belief and adopting a neutral stance about negative feelings.

    Letting go is sometimes the best way to find ourselves.

    In letting go of what you don't want, try assessing the following:
    • Am I really, truly ready to move on from _______?
    • And if so, what is stopping me?
    • Or, am I really getting something out this negative situation?

    One cautionary note is that you have to be completely honest with yourself. Do you enjoy your pain - is it a crutch, something to hold on to and blame for everything else in your life that makes you unhappy or goes wrong?  This single block stands in the way of other good things, too. Feng shui is about removing blocks and obstacles so the energy in your life starts flowing again.

    Most of us at any single time have a solitary thing that makes us the most unhappy.

    I know someone who has serious neck problems but is scared to death of having surgery that would make him pain-free even though I told him that this is not a fun procedure (I had neck surgery), it is immediately gratifying.

    The sad point is that this person would rather have the pain and keep it, like an old friend, than be free and unrestricted from it. He doesn't like doctors or taking pills, he'll say. Yet by living with the pain what he's really saying is, "I like having a pain in my life that limits me and gives me an out for the responsibility for my own happiness and enjoyment in life."

    Ask yourself what you're holding on to and consider what you want to let go of. That could include any of the following:

    • Weight
    • Pain
    • People who hurt you
    • Objects that you dislike or make you unhappy
    • Ideas or concepts about yourself that are harmful or no longer useful
    • Situations, like jobs or relationships that make you unhappy
    • Clutter, paper, clothes, objects, furniture
    • A mole, a wart, a physical aspect about yourself that you dislike
    • Inconveniences or burdens on your time and energy
    • Other people's problems that are "given" to you
    • Something that's eluded you, like success, money, love, a certain clothing size

    These are just a few of the common things that you might want to move on from. If so, this is the time to do it. The fall is a time of letting go and then starting over.

    Give serious thought to making the one change that could make the biggest difference in your life.

    Letting go of the pain and frustration in your life unblocks your life so you can receive what you want - and that even includes ideas. And if you're frustrated by an idea, such as lack of success, then give it up. Let go of your attachment. You might find your biggest gains come from letting go.

    © K Weber Communications LLC 2002-2011
    Kathryn Weber is the publisher of the Red Lotus Letter Feng Shui E-zine and certified feng shui consultant in classical Chinese feng shui. Kathryn helps her readers improve their lives and generate more wealth with feng shui. For more information and to receive her FREE Ebook "The Cash Register at Your Front Door" visit and learn the fast and fun way how feng shui can make your life more prosperous and abundant!

    Iyanla Vanzant: Personal, Practical, Possible!


    How to Transform Your Time into Income

    by Barbara Saunders

    Do you find yourself continually ‘busy’ but still struggling with creating enough income?

    That’s common for a lot of Solo Pros. There are several causes like:

        * Continually tweaking marketing materials, messages, or forms instead of just getting them out – aim for completion, NOT perfection
        * Having a ‘Job’ mindset where you concentrate on looking ‘busy’ or waiting for the client to give you work rather than on charting your own course and taking the steps to get there
        * Too broad of a focus instead of concentrating on moving strategically in one direction towards a specific goal
        * Fear of stepping up into a new reality can cause you to hide out in your comfort zone
        * Trying to do everything yourself rather than getting help so you can concentrate on your brilliance
        * Shotgun networking – attending every possible networking event and not strategically targeting where to show up to get the biggest BANG for your networking buck
        * A lack of clarity with your target market and/or your marketing message or not zeroing in on your perfect niche
        * And many more reasons

    Four Simple Steps to Transform Time into Income

    Step up into that Solo Pro CEO space for a moment. Let all the little ‘to-dos’ on your list fade away. Take a few deep breaths to clear the clutter from your mind and see your business as an ‘Entity’. If you need to, go to another physical space so you are not distracted by email, the tasks that you’re doing, or whatever else is in your office space.

    Some times we get so entrenched in what we’re doing that we need to ‘reboot’ in a new operating system when we switch into the Solo Pro CEO space. That’s OK. Do what you need to get into that new space. It will help you make the necessary changes more quickly rather than trying to cut through the clutter that’s in the way now.  Doing this ‘rebooting’ exercise once a month can be a powerful way to change your business from struggling to thriving.

    RULE: While you’re in this Solo Pro CEO Operating System
    you’re not allowed to think in the old ‘dollars-for-hours’ paradigm.

    Write these four steps down in an official spot where you will see them every morning. You will also track your progress. Here are the steps to take:

       1. Set a money goal. 

    This is how much money you’re going to earn. Make it daring. Push the boundaries of what you think you can do. DO NOT revert to “I want to work so many hours…”! Example: “I want to earn $5,000.”

       2. Decide on you’re offering. 

    Think packages NOT services or tasks. For example: A Business Identity Tune Up Package that includes a consultation, a review of existing resources (message, logo files…), a strategy session that includes goal setting, obstacle/challenge identification, and an action plan for next steps) for $1,500. (notice that we’re not saying 10 hours of work.) Tip: Think of what your target clients are struggling with; what problems do they want solved; what’s their biggest pain. Create a package to solve that one thing. Think ‘Results’.

    3. Choose who to ask for help. 

    Maybe you need a VA that you can turn the marketing and appointment setting over to. Perhaps this package would be a great joint venture where you offer your package to augment another expert’s program. For example: you could offer this package (complete with a snappy benefit/results rich title) to a business coach to offer to their clients. They get a great one-stop resource to give their clients (who are motivated), you get a great referral -  and the client gets to bypass the stress of trying to find someone on their own.

       4. Set a time frame

    Determine a target date that you’d like to shoot for. Having a date helps to add structure. Keep the time frame short. Start with 30 days. Put it on your calendar. Also put the ‘milestone’ dates into your calendar, for example: if you’re shooting for a month, make your milestones weekly and track your progress to monitor your progress.

    Now turn these steps into a Statement of Intention. Make it formal. Write it where you MUST see it every day. Here’s an example of this 4-step method in action:

    “I’m going to earn $5,000 by selling four of my Business Identity Tune Up Packages for $1,500 each by December 7. I’m going to hire a VA (check out O Desk for low-cost, project-based help) to help me get the marketing message out.”

    Now just do it. DO NOT sit and tweak or second guess yourself. Here’s a tip: Decide on a target number of potential clients to talk to in order to reach your goal. A good rule of thumb for conversion when just starting something like this is 50%. That means that if you’re wanting to sell 4 packages, you’ll need to speak to 8 potentials. That’s just talking to 2 people a week, or 4 people the first two weeks and fulfilling the last two weeks. Simple.

    Barbara Saunders is a publication designer and has run a successful solo pro business for more than a decade. She is the Solo Pro Success Coach and the Director of the International Association of Self-Employed Communication Professionals and the Solo Pro Academy. She also hosts the Solo Pro Radio show every Wednesday at 10am Pacific and 1pm Easter. It's our mission to build community and help creative solo pros build and run successful businesses by providing support, innovation, tools, and strategies. Our goal is to liberate our members from the feast and famine cycle.

    The Road to Authenticity Is Through Awareness

    by Sheri McConnell

    Excerpted from: Smart Women Know Their Why 

    Authenticity or the state of being real not only feels good, is easy to manage (let’s face it, you don’t have to remember who you were pretending to be!) and more importantly, it leads to new levels of awareness and growth.  When you are willing to just be yourself in your relationships (business and otherwise) everyone wins because the energy vibration is much higher.  When we give into the expectations of others, we begin to die.  So authenticity is really about being faithful to the internal rather than external.

    So many of my customers and yours really want to do business with people they like, they know, and most importantly trust.  Being authentic is peaceful and profitable. Follow the four part path below to become more aware and practice authenticity:


    Before anything and before everything comes decision.  Let the universe know you are ready to be real and to grow. Trust me, you will be heard.

    Two—Focus on the “Why”

    After decision, remember to stop and take time for the most important question of all.  Why?  See chapter two for help during your journey along this part of the path.

    Three—Commit and Recommit

    Did I mention that you would have to decide over and over again and well, you never get to stop asking “why?”  Not if you want to grow.

    Four—Let the Universe Flow Through You

    Ahhh. The entire reason you are taking your journey is because of this part of the path. Bliss and joy are your rewards. This part of the path is what makes being an entrepreneur somewhat of a manic experience because the highs can be addictive and all consuming. When the universe flows through you, time literally disappears and you forget about all the other parts of the path.

    Sheri McConnell is the CEO of the Smart Women’s Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001). You can visit Sheri, access her free article archive, and grab lots of free stuff at Sheri lives in San Antonio, Texas with her husband, their four children, a weenie dog, and three hermit crabs.

    Create a Sales Page that Sells

    by Ali Brown

    Here’s what to do first to get inside your potential customer’s shoes. Think about the problem that you are trying to solve for that ideal customer. Then, imagine the information that you would look for before spending a penny on a purchase. If you need help, consider questions around the who, what, where, when, why, how, and how much. The answers to these questions become part of your check list of items to cover on your sales page.

    Additionally, review at least three sales pages of people whom you admire and would purchase from. Scrutinize their sales page to determine what elements they covered such as:

    1. Creating credibility with the audience by listing evidence of knowledge and expertise, awards, credentials, etc. People want to know that they are buying from an expert on the subject.

    2. Addressing the potential customer’s pain by creating a solution for their problems. Examples include: how do I find more customers, how do I build my potential customer contact list, how do I manage my time better, etc.

    3. Listing several benefits that the customer will enjoy by making a purchase, such as this product will save time, money, or increase sales.

    4. Demonstrating how an investment in the product will pay for itself. For example, if the customer purchases a product that explains how to sell products from the stage more effectively, and then puts those new skills to work and sells oodles of products at her next speaking engagement, then the purchase has paid for itself. Sometimes customers don't take this into account, so you'll want to point this out.

    5. Providing testimonials with full names and pictures of past happy customers lending further credibility to the seller and their business. For potential customers who are not familiar with you by reputation, this will go a long way to build trust.

    6. Creating an incentive for customers to act in a timely manner by offering bonuses by a deadline or a sale price with a definitive cutoff date. I once even heard Oprah share that she likes the Clinique gifts-with purchase incentives! Everyone loves a deal, and so provide a reason to “act now.”

    7. Making a personal connection with the audience by including a picture and some appealing biographical information. By connecting with your audience, you make yourself relatable and familiar. Don’t be afraid to “appear human” by admitting past hurdles that you overcame or learned the hard way that you’ll share with customers saving them the pain.

    8. Providing a guarantee for customers that will allow them to purchase a product or service without reservation. You’ll need to decide how long a guarantee that you’ll offer, but providing a way for customers to get their money back will overcome buyer’s hesitation.

    9. Adding eye-appealing formatting and graphics to make the page visually appealing and compliment the text. You know the difference between a hastily patched together web page that looks “home made” as opposed to a professionally designed page, so make sure that your page looks stellar.

    Add these applicable items to your above checklist. By now you should be able to draft your sales page. Then you’ll want to give it a rest for a day or two. After another read and a few more tweaks, it’s time to have someone else do a complete edit of your copy to ensure proper formatting, readability, grammar, and to ensure that your links work properly.

    Test the sales page with members of your team, or, if you are just starting out, colleagues and friends.

    Finally, after a complete review, announce your sales page with panache to your lists…and then watch the sales come in!

    © 2010 Ali International, LLC

    Self-made multimillionaire entrepreneur and Inc. 500 CEO Ali Brown is devoted to creating financial freedom for women globally through the power of entrepreneurship. To learn how to create wealth and live an extraordinary life now, register for her free weekly articles at

    Debbie Greenspan of Dr. Doormat on Women Entrepreneurs Radio™

    As a first time Mom in 2002, Debbie Greenspan became increasingly concerned about the toxins, pesticides and harmful pollutants that were tracked into her home. Family and friends reassured her that “a little dirt won’t hurt the baby.” However as a lifetime allergy sufferer, Debbie had her doubts. It was this nagging question that led her down a two year path of research, consulting leading home environmental experts and microbiologists to see what could be done about the problem. These efforts marked the beginning of her road to “Dr. Doormat.”

    With a BS degree from the School of Hospitality at Florida International University in Miami and a continuation education degree from the Culinary Institute of America in Hyde Park, NY, Debbie’s training included classes in Sanitation and Housekeeping. This lay an early foundation for her later mission to find a better way to keep homes cleaner and healthier.

    Debbie worked in sales and marketing for the hotel industry for over 20 years. From 1995 to 1998 she was a member of the faculty of Cornell University School of Hotel Administration’s Executive Education program teaching the Basics of Hotel Sales. As a principal and founder of Driving Revenue an international marketing consulting firm, Debbie and her partner created and implemented unique revenue management tools and consulting services for the hotel and resort industry all over the world. Driving Revenue was purchased by Pegasus Solutions, Inc. in August of 1998, where Debbie acted as Vice President of Sales for the Business Intelligence division. A widely recognized expert in revenue management for the hotel industry, Debbie fre-quently spoke at national and international Hospitality conferences.

    Debbie launched Dr. Doormat in October of 2002 offering the first antimicrobial treated doormat for home use, using proven EPA approved chemistry. In July 2011 Dr. Doormat became sustainable and eco-friendly. Debbie moved her manufacturing operation to the south east coast of the U.S. She plans to expand her product line in the near future to include a specially formulated Antimicrobial Spray and Laundry Treatment in a bottle designed for home use, offered exclusively by Dr. Doormat.

    Debbie lives in North Bethesda, Maryland with her husband Jerry Greenspan, a commercial property management and real estate developer, their nine-year old daughter and son who is eight.

    Date: Wednesday, November 9th, 2011
    Time: 8:00 pm EST
    Click here to listen to the live or recorded show:


    Author Q&A: I'm More than Just a Girl!

    Leah Oviedo is an artist, fundraiser and activist in Southern California. Her background include work with foster and homeless youth, domestic violence, sexual assault and environmental protection. "I am More than 'Just a Girl'!" is her first book. Leah stopped by the Secrets of Success blog to share more information about her book and her work.

    Deborah Bailey: What prompted you to write your book?

    Leah Oviedo: My experiences inspired me. This book has been a project in the making for the past decade, but I had never found the right outlet until the idea of putting everything in a book came about. A majority of the book came from years of my experience working and volunteering in the foster system, at domestic violence and sexual assault centers, and seeing a lack of preventative information available.

    I was raised by a strong and very independent mom who raised five kids without much support from my absent father. She didn't have a lot of time to spend with us, but she instilled in me a sense that I had potential to be strong and independent and that I deserved to be treated well by men. As I grew up, I noticed most girls were not taught to be strong, but to look pretty. To follow behind men, have babies even if they didn't want to be a mother, and work jobs they didn't enjoy to support their families.

    Most of what I saw were single moms raising girls to do exactly as they had. I saw and still see this cycle of women who do not feel strong or know how to be dependent. I know women don't have to be this way, and this book is a way for me to instill empowerment in girls and women before they get stuck in a negative cycle.

    DB: What is your book about?  

    LO: The book is an interactive book that is set to empower young women with information and resources so they don't become victims.. My goal is to teach preventative methods such as self defense, positive thought and stress management. The book includes creative activities to relieve stress. I want to end this cycle of dependence women have, believing that they need another person to take care of them.

    DB: Who do you think will benefit from reading your book? 

    LO: Young women ages 14-21 will get the most out of my book.  This age period is when many young women are told how they should be and how they should act instead of what they can become. Girls and young women need to be told they are indeed strong and should not be dependent on others when they are fully capable of acquiring what they need. Any woman or man can use the resources and exercises in the book.

    DB: What do you feel makes your book different from others in your category?

    LO: It offers resources that should be available but are usually shied away from for the younger age group. Anger management is one example of a skill women are not taught. Generally women are taught to be passive/aggressive. That is not a healthy way to solve problems. My goal is to not sugar coat the world and tell them that if they follow the rules everything will be okay. The book shows them that failures and success go hand in hand.

    DB: What do you want readers to come away with?

    LO: The book cover states simply, "Empowered. Informed. Equal". I want women to feel this way and live this way when they read my book. I want them to feel that as an individual they matter, and with the tools in the book they can accomplish tasks that may seem out of reach. Readers will hopefully realize that circumstances such as their economic situation, race, culture, upbringing and prejudices are not the only way to live.

    DB: What inspires you to do the work you do?

    LO: I see victims and events that can be prevented everyday, and I want to teach people that they have a choice.  While I do not have all the answers, I have survived my share of negative experiences and I know that despite problems and pain I always have a choice on how I react (and that there are always different solutions available).

    DB: Where can people find your book?

    LO: The book is available at

    DB: Please share your website and social media URLs

    LO: "I Am More Than Just A Girl!" is sold online at Bookemon, and I have a website with more comprehensive information at


    Just Do It…Invest In Yourself!

    by Julie Barnes

    People often say their biggest financial investment is in their home, but if you’re an entrepreneur…your biggest investment should be in yourself! Especially, since no one  else is responsible for your success but you! No matter what your budget is…big or small…there are ways for you to grow as a person and in business.  

    Here a just a few ways…

    Peruse the bookstore – Books are one of the least expensive ways to learn something new or to get some quick inspiration. If your budget doesn’t allow for a trip to the bookstore, then check out your local library. The library is a great place to work too. And no noisy coffee grinders.

    Take a class - In the digital age, there are many ways to take a class. So even if your schedule is packed full, you can take online classes without even leaving your house. And… if you learn a new skill, you now have a new service you can offer your clients.

    Learn how to give a presentation – Does the thought of speaking in front of a crowd make you break out in a cold sweat? Then kick your fear by learning public speaking. Look for a local Toastmasters group. Once you can give a great presentation…you have another way to market your business.

    Meeting of the minds - Sometimes just adding an accountability factor is all you need to start growing as a person and in business.  It can get pretty comfortable staying in the that warm, fuzzy box. You know all of the big ideas that come and go because they make you uncomfortable. But…if you tell someone that you’re going to do something, then you pretty much have to follow through, even if it scares you. Another great thing about masterminds is that you can learn from other entrepreneurs. 

    Plan a road trip – Yes, even a vacation is an investment in you. Sometimes, you work so hard getting and keeping the business going that you just hit the wall. Your brain is fried and you’re just flat tired. Sometimes, just taking a day or a week off is all you need it light that fire again.

    How are you going to invest in yourself?

    Julie Barnes is a Resume Writer helping to put America back to work one resume at a time.  Featured in print and in online media, Julie also writes about business and entrepreneurship. Her newest book “How They Did It…36 Entrepreneurs Tell How They Launched the Business of Their Dreams” is available here. Visit her website at Follow Julie on Twitter at

    Julie Barnes is a regular contributor to the Secrets of Success blog. 

    Finishing a Book: The True Story

    by Sophfronia Scott

    First you sweat over how you’re going to get your book written. Then you sweat over how you’re going to get it published. Maybe you go for a traditional publisher. Maybe you decide to publish your book on your own. One way or the other you make a decision and you make it happen. You finally enter the publishing process and as it begins you feel a huge wave of relief like the warm waters of the Caribbean lapping at your feet. You’ve done it. Your book is finally going to be real.

    But every so often I hear from first time authors whose books are in the last stages of publishing and they tell me of fears, frustration and exhaustion. “Is it really supposed to be like this?” they ask. Well, yes, yes and yes. Think about a marathon runner crossing the finish line after 26.2 miles. What does he or she look like? Every runner, professional or amateur, looks like they’re about to collapse. They definitely don’t look like they’re about to jump up and run another one! They are happy and proud of the accomplishment, but the running was still tough especially at the end. The publishing process is like that. No one talks about the end of the process so I’ve decided to do that here. When your time comes and you hit the wall, you’ll know how to get to the other side.

    The Reading Road

    How many times have you read your manuscript? Before you submitted it for publishing you probably read it a dozen times making sure it was as polished as it could be. Then your manuscript reached the hands of an editor and you passed it back and forth between you as you made changes. You read it many more times. Then the copy editor got involved and started asking about the placement of commas and name spellings and sentence fragments. You read the manuscript again and again and now you’re feeling cross-eyed.

    The book gets formatted and as you’re reading through the page proofs you’re seeing mistakes that you’ve never seen before: typos, spelling mistakes. Were they there before or did these somehow get put in when the book was formatted? No one knows, but now you have to go through the book again. At this point you’re not sure if you can stand to look at it again.

    None of this is unusual. Frustrating? YES. But it’s a lot easier to take if you know to expect it. Remember this is a marathon. You’re going to have to read your manuscript over and over again before it’s finally printed. Get used to that idea now. If you don’t you might be tempted to just skim through the pages each time the manuscript comes back to you. After all, you’re paying other people to make sure it’s perfect, right?

    But the truth is no one is going to catch everything. You have a better chance of catching more because you know your work. Plus no one will be as invested in the book as you are. Do not abdicate your reading responsibility to someone else.

    Before the book goes to press the publishing company may have you sign a form saying you’re okay with the file the way it is and it is ready print. It’s your signature going on the form—not your editor, not the formatter. And you might be responsible for paying for any changes made after that. Again, you will be REALLY tired of reading your book at this point. But you owe it to yourself to take a breath, pour yourself a cup of coffee or tea, and read it again.

    If you’re still not happy with it, do something about it. It’s okay. The finish line is ahead. Don’t forget your dream of being a published author is about to happen. This last bit of work is totally worth it. Focus on the book and your goals, not on blame and frustration.

    You can do this. Especially now that you know what to expect.

    © 2010 Sophfronia Scott
    Sophfronia Scott is Executive Editor of the Done For You Writing & Publishing Company. Learn what a difference being a published author can make for your business. Get your FREE audio CD, “How to Succeed in Business By Becoming a Bestselling Author” and your FREE online writing and book publishing tips at
    Back to Top