Consistency Is Your Key to Business Success

by Barbara Saunders

All Solo Pros know that success doesn’t happen without effort. Sometimes we can limit our success simply by misunderstanding what it’s going to take to get there.

With all the different tools and systems for building a Solo Pro business, it’s easy to get distracted with an over complicated idea of what is necessary for success. There’s only one thing we need to do: pick a few income-producing actions and do them consistently.

To quickly build a thriving business, the secret is to market with regularly. It doesn’t have to be complicated, fancy, or overly creative. It just has to be consistent.

Three Ways to Market Consistently

#1: Communicate Twice Monthly

Get in the habit of communicating to your list every other week – without exception. Send a newsletter. Email is one of the most effective and inexpensive marketing tools available today.

#2: Always Make an Offer

Whether you’re meeting a potential client at a networking event, sending a newsletter, giving a free teleclass, or wrapping up a program – always give people a way to continue connecting or working with you or to move deeper into your services.

#3: Follow The 1% Rule Each Day

Aim for a 1% increase in what you’re doing every day – whether it’s a beautiful newsletter or website. Too often we get overwhelmed by envisioning something that is large and wonderful… but is not realistic in terms of quick completion. This can be a stumbling block for many Solo Pros.

Break up your vision into doable chunks and work on it a bit day by day. No action leads to no results. Small steps each day will get you to your goals.

Make a list of the highest income producing actions you can take. Choose just three that you can commit to. Start implementing today!

Author Info: Barbara Saunders is a publication designer and has run a successful solo pro business for more than a decade. She is the Solo Pro Success Coach and the Director of the International Association of Self-Employed Communication Professionalsand the Solo Pro Academy. She also hosts the Solo Pro Radio show everyday at 10am Pacific and 1pm Eastern It's our mission to build community and help creative solo pros build and run successful businesses by providing support, innovation, tools, and strategies. Our goal is to liberate our members from the feast and famine cycle.

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