Decide and Conquer

by Barbara Saunders

Has your Solo Pro income been sporadic? Is it not growing as fast as it could? Are you working a lot more hours than you need to for the income you’re was generating?

The choices we make most often determines what we have the most of in our lives. It also explains why so many Solo Pros are struggling to make money in their businesses.

By choosing to place money low on your list of priorities – even though you say you want to make more – you subconsciously keep yourself in the feast or famine cycle.

To make and keep more money, you must make it a priority – every day. That means making better choices.

Try this quick income generating exercise:

Write a list of all the things you do in a day. Estimate how much time each tasks takes. Include personal things like sleep, meal times, chatting with friends, and running errands. Now, estimate how much time you spend on email, social media, and surfing the Internet. Which activities are directly related – or resulting in – income.

Where is most of your time spent? Those are the areas you’re making a priority in your life.

Here’s the point: Where you put your attention is where you’re creating your business and your life.

What would happen if you gave money as much time and energy that you’re giving to the tasks you listed as your current priorities?

Shift Your Mindset to Make Money a Priority in Growing Your Business:

Money Priority Shift #1: DECIDE How Much Money You Want to Make

Don’t just say, “I want more money” or “I want to make six figures this year.” Being specific is essential to creating what you want. Choose an exact amount you want to earn and by when.

Be clear about how much you truly want – not what you think you’re capable of earning. That’s a limiting belief. Beliefs impact choices and can cause you to sabotage yourself. The amount can make you nervous with excitement. That’s OK. It adds energy to the actions you choose.

Money Priority Shift #2: Give Yourself Permission to Be Successful

People have limiting beliefs because they fear success. Without money, you can’t keep help others. Some times we have a fear that if we’re successful, people that are important to us will be threatened or angry. Occasionally, others don’t like it when we change. It’s important to remember that that is their problem and we should not allow it to keep us from the success we deserve.

When you’ve got a clear goal, it’s easier to let go of the false illusions and beliefs – or the limiting influence of others – that may be holding you back. Be open to the possibilities around you and allow yourself to think big.

Money Priority Shift #3: Let Go of PERFECTIONISM

Aim for “completion, not perfection”. Waiting for everything to be perfectly polished before offering them to clients is a choice you’re making to prioritize something other than your income. You need to consciously choose to stop the endless cycle of research and revision that puts you over deadline and under your financial goals.

Putting the Shift into Action

When you don’t know what actions to take daily you can feel like you’re at the mercy of money, with little control or influence over what you make. The major problem every Solo Pros faces is that they’re spending more time worrying about money than they are in taking the right actions to generate more money.

3 Key Everyday Actions to Make Money the Priority

Priority Action #1: Focus FIRST on Income-Generating Activities

We tend to want to organize things. We waste each day by cleaning out the inbox, straightening the desk, and taking care of “quick” tasks. Those activities aren’t going to produce income for you. Try starting each morning by taking action on your income generating activities. By focusing on income generating tasks early in the day, you’ll feel on track, every day.

Priority Action #2: Use Systems to Create Income

It’s important to take risks, try new ideas, and stretch yourself. Don’t do it in a random manner. For example: build your client list strategically. Create and launch your programs and products based on a formula that generates and maximizes sales. Money flows most easily through clear structures and systems. Systems streamline your work so you can spend time serving your clients and creating more income.

Priority Action #3: Abandon the “Dollars for Hours” Routine NOW

Sticking with this model will leave you burned out and unable to earn enough – let alone to break through into new income levels.

It’s essential to learn how to easily and quickly add new income streams to your business by leveraging your time, serving more clients in less time and creating new opportunities.

My business mentor is famous for saying, “It’s Easier To Make More Money Than It Is To Make Less.” By focusing on these 3 actions consistently, you’ll be able to expand your income – and your confidence in your own decision making ability – so you can create the kind of stability and reliable income you’d like.

Author Info: Barbara Saunders is a publication designer and has run a successful solo pro business for more than a decade. She is the Solo Pro Success Coach and the Director of the International Association of Self-Employed Communication Professionals and the Solo Pro Academy. She also hosts the Solo Pro Radio show everyday at 10am Pacific and 1pm Eastern It's our mission to build community and help creative solo pros build and run successful businesses by providing support, innovation, tools, and strategies. Our goal is to liberate our members from the feast and famine cycle.

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