Automate Your Marketing: 5 Most Effective Automated Marketing Tasks for More Clients and Greater Sales

by Donna Gunter

Having to market your business, whether online or offline, is the bane of  existence for most business owners. Too many times you get pulled in  multiple directions, trying this and trying that, with no real plan or schedule in mind.  Mired down by the details, marketing is often pushed to the side when the demands become too great and your client load becomes too heavy.  It’s only when you need to replace income with new clients that marketing again becomes a focus for your business.

The best way to market your business is to do that continuously. Having a schedule and plan in place helps, as does being able to automate a number of your marketing tasks so that they occur automatically for you.

Here are the 5 most effective marketing tasks to automate in your online business:

1.  Social Networking.  Twitter, Facebook, Linkedin, oh my!  Who can keep up with all of this?  It’s easy to get lost in the world of social networking.   However, taking a few minutes to link some systems together and then  pre-writing content to be uploaded and distributed over time makes it look like you’re engaged in social networking more than you actually are. Connect your blog and ezine to your social networks so that anytime you publish a post or an issue of your ezine, your followers and friends are notified. Create a list of useful tips that can be pre-scheduled to all of your social networks over a period of time. Set up your Twitter account to send one of several warm and inviting direct mail messages to all that follow you on Twitter.  Remember, though, that you’ll also need to spend at least 15 minutes a day personally networking, as automation can’t take care of everything for you.

2.  Social Bookmarking. Social bookmarking is defined as a method for people to share, organize, search, and manage bookmarks of web resources. Whole communities develop on places like Digg and StumbleUpon, where visitors avidly search for the latest and greatest info on their areas of interest. With 100+ social bookmarking sites in existence, social bookmarking could easily take up most of your day.  However, there are several free and fee-based services that dramatically decrease the amount of time you have to devote to social bookmarking. Once these systems are set up, social bookmarking becomes much easier.

3.  Marketing Planning.  It’s tough to find the time to create a marketing plan for your business with all  the other hats you have to wear as a business owner.  Then, once you figure out a plan, you have to outline all of the implementation steps and set up and implementation plan. Now there is marketing software that will let you set your income goals for the year and then design a marketing plan to support those goals, as well as a step-by-step implementation plan, including all the tasks that must be completed, along with their completion dates.

4. Article Publishing. You’ve probably heard that writing and publishing your articles on a variety of article banks is a great way to generate traffic to your site.  In fact, this is the primary traffic generation strategy I’ve used for years for my business.  However, there are thousands of article directories out there, so how do you decide which ones to use?  You can manually submit to the 10 with the highest traffic rankings, but that will still consume a couple of hours of your time.  To get the most bang from your article publishing buck, seek out article submitter software.  What used to take several hours can be reduced to 20 minutes or so when you get your system in place.

5.  Stay-in-touch Emails.  One of the most common complaints I hear from people who search for info online is that they get emails from people from whom they never requested info.  A more likely scenario is that they requested a freebie from a business, and the business did a poor job of keeping in touch with that prospect.  When the prospect hears from the business two months later, for example, she has already forgotten the business, as too much time has passed without any communication.  Sequential autoresponders provide the perfect opportunity for you to automatically stay in touch with prospects for as long as a year after your initial contact with them.  Once you set up a sequential set of automatic followup messages, you can reach out and touch your prospects with very little effort on your part.  Best of all, you remain top-of-mind with them.

The more you can automate, the more you can accomplish, and the more clients and sales you can attract. Take a look at automating these marketing processes and see how your business grows.

Introvert Marketing Coach Donna Gunter helps professional service businesses stop the client chase and create online businesses that drive clients to them. Want to learn specific Internet marketing strategies that get results for introverts? Discover how to increase your online visibility in this free ecourse, Introvert Marketing Toolkit: 9 Strategies to Make a BOLD Impression Online, at:


Anonymous said...

Social networking is by far my new favorite. I think many businesses are realizing the connection to be established by speaking to people directly on social networks vs. trying to get them to sign up for updates.

Deb Bailey said...

I totally agree with you regarding using social networking to create and maintain connections. Creating relationships is what's all about! Thanks for your comments!

head_exposed said...

I am so impressed at how social networking and stay-in touch emails can really establish strong business relationships. We have all come so far when it comes to being connected. Businesses these days flourish because of the intense interactions.

Deb Bailey said...

So true! Keeping in touch can make all the difference with clients and prospects. It's not just about making a sales pitch, but about building relationships. Thanks for your comments!

ItsHandmade said...

Social networking is definitely one of the best ways to start building relationships with potential clients. It is the personal interaction and connection that makes all the difference. It may not be as quick as the hard sell or PPC ad but is the way to go for a sustainable business model.

Deb Bailey said...

The most important thing is to build relationships by creating connections. I totally agree. Thanks for your comments!

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